00:40:08.980She met her husband at a Black Tie Manhattan event.
00:40:12.260She is an on-air CNN legal correspondent.
00:40:15.880These are not just things that you get handed to you.
00:40:18.760These are not just like opportunities that are waiting for you.
00:40:21.580You can basically only do this stuff if you are already operating within this like echelon of society where you're constantly meeting CNN bookers and people who book motivational speakers for JPMorgan Chase.
00:40:35.980Yeah, they need the motivation for sure.
00:40:38.720But have you thought about getting out of bed 30 minutes earlier, Kat?
00:40:41.160maybe i will maybe i will don't you want to go on a 24 city speaking tour with jp morgan chase
00:40:48.740and other companies you admire only with a daily stop at the capital one cafe to fuel up
00:40:54.480yeah it's one of the things too as someone who i do have a procrastination problem so there's a lot
00:41:02.500of this stuff that is accessible and again the place where it stops being relatable is sort of
00:41:08.360like, I am an adult, so I know that the connection between A and B is not really there. And it's
00:41:15.400frustrating to see the lack of transparency in that regard. And I think it's just so tied to
00:41:21.340explicitly like the women's self-help space is so oriented around making it seem effortless,
00:41:30.340by making it seem effortless and classy and elegant, with these small, consistent moves0.98
00:41:35.640forward it's like a way of still maintaining a sense of i would say femininity while progressing
00:41:41.360like you're never sweating you're just doing small consistent movements that is a really
00:41:47.820interesting insight i'm just hearing so much pilates talk too even though i do pilates but
00:41:52.240it's all of these things in which like what we're talking about kind of like the trad wife
00:41:56.720influencer thing it is also rooted in this idea of like you know taking these big spaces for
00:42:01.320yourself and really being self-focused and it's just like to go from having 17 paid speeches
00:42:07.760most people don't get paid to give speeches most people don't get paid for any of that labor so
00:42:13.700even the fact that you were notable enough that those were paid gigs is already like above most
00:42:19.260people and she can't acknowledge any amount of privilege in any of her works like anywhere she
00:42:27.620can't acknowledge any of it because it would just undercut the basis of her advice on her0.94
00:42:33.460credibility in giving people life advice, which you might be wondering about. She writes when
00:42:39.960people would ask if I had a PhD or if I was a therapist, I would say, no, I learned everything
00:42:46.100the hard way by screwing up my own life and then having to fix it. I didn't achieve success or
00:42:54.640financial freedom because of some secret. I did it because I was willing to do what most people
00:43:00.060won't. I woke up every day and regardless of how I felt, I kept slowly chipping away at my goals
00:43:06.620for over a decade, a painstakingly slow process. Some days, all I focused on was just trying to
00:43:13.340be a little better than I was the day before. Often, that's all you need to do. I am not special
00:43:19.120or different or gifted or lucky i just found the tools that worked for me and i used them
00:43:25.280today my entire career and life's purpose is sharing those tools with you fun fact most
00:43:31.500people don't wake up every day i didn't know that i was like we learn something new every0.73
00:43:37.660fucking day like most people wake up every day it's like regardless of how they feel i'm like0.83
00:43:43.040I think literally everyone does that.0.99
00:43:45.840I also just want to give a shout out to actual psychotherapists, social workers, people who
00:43:52.260do have PhDs, because I know that Mel Robbins is a sore spot for many of them.
00:43:56.700Many of them messaged me when I posted about planning this episode.
00:44:00.480When she writes, when people would ask if I had a PhD or if I was a therapist, I would
00:44:05.100say, no, I learned everything the hard way.
00:44:08.640Unfortunately, that's not actually a credential.
00:44:12.520it's really aggravating and this was a conversation on tiktok and it's like
00:44:16.160you are an expert in your own experiences and even in that you are not a reliable narrator for
00:44:22.160yourself but the point is that credentials do matter when you are trying to sell things to
00:44:28.380other people when you are you are presenting yourself as an authority and not even having
00:44:32.380the sense to be like i am special i am different i am lucky i would respect that more i i love a0.89
00:44:39.760bad bitch behavior be like yeah i'm lucky i'm special i had a really good childhood i have like0.95
00:44:45.460really stable parents and everything and because of all of that i had the wherewithal to figure0.99
00:44:50.120out this work like to me that is more relatable than just saying i woke up like this you're not
00:44:56.040beyonce it's also very like tripling down on that it's your fault if you're not successful because
00:45:02.400she's literally saying like most people won't do what i do and it's like most people don't have
00:45:07.760what you have most people didn't grow up on bear lake near grand rapids michigan which i'll never
00:45:13.400forget now for some reason like i'm like most people don't have a tennis court in their backyard
00:45:18.440it's just very frustrating for her to like sit here and be like this is how it is when we all0.98
00:45:23.960know it's not mel robbins is now well into her you know skyrocketing to stardom she ends up0.72
00:45:32.080turning the five-second rule into a book aptly called The Five-Second Rule. It's released in
00:45:40.1402017. It becomes a bestseller. This is really where she reaches superstardom and fully pivots
00:45:47.660into full-time self-help influencer mode. One of my main gripes with self-help influencing in0.99
00:45:56.280general, you are telling everyone else how to live their life. If your advice was so good and was so
00:46:03.960profit generating and was so fulfilling on its own, why is your career giving that advice to people,
00:46:12.480selling that advice to people? If you were taking your own advice, wouldn't I not be hearing from
00:46:17.840you? Wouldn't you just be like happy and somewhere else and making money doing whatever the things
00:46:23.220you initially set out to do it to me it's just it's all such a scam let them i mean let them
00:46:29.280scam me fair enough but like mel robbins by her own admission was giving self-help advice on how
00:46:35.340to live life in 2007 in that radio show from her home while she says her marriage and career and
00:46:42.600finances were all flailing she says like what position am i in to tell people how to live their
00:46:49.200life. And by the way, I think that's how we should all feel all the time. None of us are in a position
00:46:54.520to tell anybody else how to live their life, because none of us, none of us actually has that
00:46:59.080authority. Anyone who says that they have that authority is lying to you, is trying to sell you
00:47:03.880something, might be trying to sell you six different things, as is the case of Mel Robbins.
00:47:08.400And it's just, it's just a total grift. And I think it aligns neatly with another grift that
00:47:16.180mel robbins would make a lot of money in which is multi-level marketing oh my god of course
00:47:23.140of course if you if you are new to the anti-multi-level marketing space multi-level
00:47:29.600marketing companies think like avon makeup or rodan and field skincare or amway i mean there's
00:47:37.200a million of them they claim to be companies where it's just like friends selling skincare
00:47:43.200hair products or makeup products which are all overpriced to other friends. These companies tend
00:47:48.900to operate in the like wellness and beauty space because they target women who are oftentimes0.99
00:47:54.080mothers who don't have time to get you know jobs with salaries and health care. They claim that
00:48:00.560you can basically sign up you can sell people in your community these products and you can make
00:48:05.040money from them. But what they don't tell you up front at least is that first of all you have to
00:48:11.000pay for all of your stock, which is not how an ethical business works. And also that the actual
00:48:16.340money comes from recruiting other people under you. And then you get a cut of all of not only
00:48:22.880the product that they sell to other people, but also the product that they buy from the company
00:48:27.180to sell to other people. So essentially the people are the product. It's a big multi-level
00:48:31.320marketing scam. And I think self-help integrates perfectly into this world because self-help is a
00:48:37.540multi-level marketing scam you are telling other people how to live so that they can tell other
00:48:42.140people how to live so that they can tell other people how to live and it's it creates a big
00:48:46.100pyramid mel robbins and like jay shetty are at the top and everyone's just lying and making it up
00:48:51.900exactly and it is so frustrating when you see someone get into an mlm like this kind of
00:48:58.780there's so much excitement and i know so many even young women who like were genuinely trying
00:49:05.200to find another stream of income try to use it as like a community organizing tool and it's like
00:49:11.180the language of self-help being used to sell this product is so dangerous because people right now
00:49:16.700especially want other sources of income they want community they want to feel like they're a part of
00:49:21.180something and they want to help people and it all takes advantage of those inclinations and i think
00:49:26.340nothing better represents the incompatibility of mel robbins sort of like grind set pick yourself
00:49:32.760up by her bootstraps advice than her collaboration with the multi-level marketing world. She gives
00:49:38.460talks at a number of like multi-level marketing like conferences for these different companies.
00:49:44.220It's great because the way that multi-level marketing companies keep their distributors in
00:49:49.820despite the fact that the vast vast vast majority of them are actually losing money to the company
00:49:54.880itself are they give them these motivational speeches and it's all about if you aren't selling
00:49:59.980enough like 40 lipsticks or lotions it's because you don't want it badly enough mind you these
00:50:06.620companies and the way that they're set up are structurally impossible one of the pieces of
00:50:12.200advice that you will hear and i've listened to a lot of like mlm content is like just recruit five
00:50:17.320people under you every month and you will end up at the top of the pyramid in no time first of all
00:50:21.520by the time you've heard of this company the top of the pyramid has been long solidified you will
00:50:26.180forever be at the bottom but second of all i did a little number crunching and if you recruit five
00:50:33.040people and those people recruit five people in a year the company has about 47 million employees
00:50:40.180jesus christ that's one big ass pyramid and then within six additional months of that you have
00:50:45.960exceeded the population of the earth jesus so i say all of this to say that like 99 of people0.65
00:50:53.380don't make any money and it's like 0.1% that makes an actual living wage it's just it's also
00:50:59.820such a parasitic concept because it's like if you're recruiting five people every month and
00:51:05.360you're also supposed to be like a stay-at-home mom who's going to her friends and family0.98
00:51:09.100you're basically like the instructions here are to create a cult that you suck every single person
00:51:14.240you've ever met into and now all of a sudden you've employed your entire social network and
00:51:20.100And this really happens because like the common thing that people encounter with MLMs is they're like, why is this girl who I went to high school with 20 years ago messaging me relentlessly on Facebook?
00:51:31.340It's a one-step process to just like actually alienate people, driving you further into like isolation and loneliness.
00:51:39.520It's just such an antisocial business model that has reached so much havoc in so many people's lives.
00:51:45.220But the thing with these multilevel marketing companies is that they need someone like Mel Robbins who can give advice so confidently that is so incompatible with the real world, but that she has such a good delivery that the people that they are essentially like sucking all of the money from will believe it and stay there.
00:52:04.940In 2017, while promoting her book, The Five Second Rule, Mel Robbins does an interview with a man named Eric Worre.
00:52:13.580Eric Worre is at this point someone that she is friends with from the motivational speaking circuit.
00:52:19.060He is a sort of celebrity multi-level marketing coach.
00:52:23.820He just posts videos on Instagram and YouTube telling people the way to succeed in multi-level marketing is just to try harder.
00:52:31.300Like that's basically what it all boils down to.
00:52:33.140he is enormously wealthy through books courses speaking events i i put an instagram video link
00:52:41.620into the outline i'll put it on the screen if you're watching the video it just shows his house
00:52:45.640first of all i think this house is kind of ugly it's it reminds me of something i would have built
00:52:49.820in the sims when i was like 13 oh my god it's so tacky it's so big it looks like the entourage
00:52:57.660house you know what i mean like it looks like like it looked like the boys live there and what's
00:53:01.660really sad is like, if you look at the comments on this video, which I suspect are pretty heavily
00:53:06.740moderated and they're probably deleting any negative comments. So the ones that are left
00:53:11.140are like, this one is you are both the most incredible people in the world leading with
00:53:15.900servant hearts has rewarded you so well, such a well-deserved lifestyle with many more years to
00:53:21.640come. Today is the day. Congratulations on the new book. Can't wait to get a copy. Wow. That's
00:53:26.740a beautiful home well done like it's just people glazing them and believing that they again have
00:53:33.800earned this because of the mythology they've created which is i struggled to get here and
00:53:39.740perhaps more importantly so can you and that's so important to the whole thing because this is what
00:53:45.180taps into that whole american exceptionalism it's like this is why we can't have socialism
00:53:48.420because then when you're a billionaire do you want to be taxed that's right and so mel goes on eric's
00:53:55.540podcast. She also, by the way, spoke at his recruiting conference. It's kind of a small
00:54:00.320world with these people. So let's say that you've got a bunch of people that you want to talk to.
00:54:04.300You want to recruit. You're excited. You go into the meeting, but they look at you like this.
00:54:08.740You're like, oh, no, I'm not going to say anything today. They look like they're in a bad mood.
00:54:12.220I don't think I can do this today. Yes, you can. Five, four, three, two, one. This is the advice
00:54:17.680she had for people who are struggling to make money in multi-level marketing pyramid schemes.
00:54:23.220so the problem is that you have a habit of getting stuck up here you will never grow your network
00:54:31.060marketing business by thinking about it it's not happening and what i can tell you based on years
00:54:36.660and years of research because in in trying to figure out why does something five four three two
00:54:42.560one so simple creates such profound change at not only a behavioral but a neurological and a mindset
00:54:50.780and a habit level for people all over the world.
01:12:57.360This theory isn't complicated enough to be a book.
01:13:02.320Everything that you need to know about The Let Them Theory,
01:13:05.260you heard her say in that whatever it was 60 second video i want to give a shout out to my
01:13:10.520friends michael and peter of the if books could kill podcast because they often say this with
01:13:15.400self-help books like it could have just been a blog post it could have been a tiktok yeah it's
01:13:20.220so interesting how especially with tiktok virality becomes a way of you know getting authority or
01:13:26.280getting accreditation even though tiktok is probably the easiest thing to get viral on
01:13:32.500accidentally so it isn't even a parameter of like well it like in this case Mel Robbins already had0.68
01:13:38.260a name so that already automatically goes into cliques and people engaging like her job is to0.71
01:13:43.780sell people things but it's just so bizarre that she got a book deal out of something that she
01:13:50.720heard from someone else and then was and put theory next to it as if that like means something
01:13:58.560As Mel describes in the book, the let them theory, which is no longer, according to the book, something that she just heard about, but now something that she created, is born out of the idea that you can't do the five second rule for other people.
01:14:12.240So focus on yourself and let them do them.
01:14:16.200She writes, the five second rule changed my relationship with myself.
01:14:20.440The let them theory changed my relationship with other people.
01:14:23.940In the book, Mel says that she came up with the let them theory before her son's prom night when her son and his friends wanted to go out into the rain to get fast food in their tuxes before the prom.
01:14:37.520This stressed Mel out and she thought it was a bad idea.
01:14:41.380They were going to get their shoes muddy, etc.
01:14:43.840But her daughter just told Mel to let them.
01:14:47.900And immediately her brain unclenched.1.00
01:27:11.120let me figure out the deeper issue that i need to look at just remarkably vague let me be more
01:27:19.680proactive about reaching out to people let me invite people to do something this week she
01:27:25.040continued you get the point uh let me she says is essential to make sure that let them doesn't
01:27:31.760make you feel lonely or isolated i don't know i kind of feel like the people she was around at
01:27:35.820this point were like you have to try to insert something in here that doesn't make the readers
01:27:40.700of this book total narcissists yeah and like she tried she's like here here's a little bit of
01:27:47.400praxis as a treat yeah that's right that's right i also feel like the psychic damage of her friends
01:27:54.200going on this weekend trip like it exists throughout this the undercurrent of this entire
01:27:59.960book and i'm like i feel like this is just totally me guessing here but i'm like it sounds based on
01:28:05.940this paragraph like the problem was that you weren't being proactive in those friendships
01:28:10.620but like instead of doing that you wrote an entire book about it and sold 10 million copies like
01:28:16.060did you get invited to the next girl's trip this is all of course assuming that that story is
01:28:20.200actually true right and she didn't just make it up which kind of brings me to the plagiarism
01:28:25.400accusations because we already know that when she first posted a video she was like i just heard
01:28:30.540about the let them theory and then it goes viral so she publishes a book where she says
01:28:34.520I invented the let them theory when my daughter told me let them. Here is what we know. In 2019,
01:28:41.500four years before Mel Robbins publishes the let them theory, Cassie Phillips was a struggling
01:28:48.700writer when she wrote and published online a poem called Let Them. It's kind of long, but it starts
01:28:55.760just let them. If they want to choose something or someone over you, let them. If they want to go
01:29:01.580weeks without talking to you let them if they are okay with never seeing you let them if they are
01:29:06.100okay with always putting themselves first let them if they are showing you who they are and not what
01:29:10.720you perceive them to be let them she goes on but uh you know kind of sounds familiar the poem goes
01:29:19.220viral on social media in september of 2022 and in may 2023 is when mel robbins first posted that
01:29:27.800TikTok, where she had, quote, just heard about something called the let them theory.
01:29:31.780I just heard about this thing called the let them theory.
01:29:34.660In May of 2024, prior to the release of Mel's book, Mel tried to trademark let them for
01:29:41.860books, apparel, coaching, and online content.
01:29:44.980Now, to my understanding, those trademarks are still pending.
01:29:49.540But I also included here another passage from the book, because I just thought this was
01:29:54.360like so on the money in a way that mel robbins probably didn't intend every business has a
01:29:59.540formula follow it i say that because one of the things i see people get hung up on all the time
01:30:05.400is this belief that i need to be different that is a fancy way to say that you're afraid
01:30:11.940other people will think that you copied
01:30:14.520reading this for the first time everyone uh this is an example of of how your fear of what other
01:30:23.500people think holds you back from following the most obvious easiest and most proven path to
01:30:29.720success uh let them think you copied them because you did and they copied the formula from someone
01:30:37.680else because they did okay but you're gonna but you're gonna trademark it though so no one else
01:30:43.940i want to give you my my personal theory of what happened here and this is of course a
01:30:53.480alleged Mel Robbins, please don't sue me. You don't, you have enough money already. Um, I think
01:30:59.060what happened was she probably has a team of people that scours the internet for things that
01:31:05.860she could post about. Maybe they come up with their own ideas too, but I feel like they probably
01:31:09.760look for a lot of things that they can gather and be like, how can we repackage this in a way that's
01:31:14.120like a little Mel Robbins-y? And I feel like if I had to guess, someone from her team probably
01:31:22.040found this poem when it went viral and was like we can probably make this a little mel robbinsy
01:31:26.620let's talk about how you just discovered the let them theory and then of course it went really
01:31:30.640viral she can't really justify writing a whole book that'll sell millions of copies from someone
01:31:36.780else's idea so she has to like retroactively create a story where her daughter told her to0.67
01:31:42.800let her son get her tux dirty get his tux dirty and then it's like your own thing now and even if
01:31:48.000like and i think they say this on the if books could kill podcast like if she had like absorbed
01:31:54.000it in her like primordial stew and like forgot that she found it from someone else when it comes
01:32:00.560up that way you should be like oh my god like i did not realize it came from this poem i did like
01:32:05.780i heard it from my daughter and i thought that was really interesting like there are so many ways to
01:32:10.980handle that with a little bit of grace when you have so much money when you're so successful that
01:32:17.000It's just it's just so only the only the creator of the let them theory would be like, no, let me.
01:32:23.320No, she's at this point in her career where she could continue making money while also devoting most of her time to spotlighting other people and helping them grow their careers.
01:32:32.940But she's like, let me make money off of it by myself.
01:32:38.880So Mel Robbins has vehemently denied the claim that this was plagiarized.
01:32:42.720But it has become such a thing online where so many people believe that it was plagiarized.
01:32:48.800There was a long form Atlantic article that was published about this.
01:32:52.680And even if Mel Robbins, even if she really genuinely believed that she didn't plagiarize it,
01:32:59.760she could, as a PR move, for example, pay this writer a million dollars.
01:33:04.620Mel Robbins is so rich that she could pay this writer a million dollars.1.00
01:33:09.100The public would think that Mel Robbins was a goddess for doing this charitable act.
01:33:14.420And literally, Mel Robbins would feel nothing financially.
01:33:17.880Like, that's the part that I just can't.
01:42:58.320the school board has already decided the senate has voted these are the two candidates running
01:43:07.600the election is over it's tied up in the courts let them you can't change what just happened but
01:43:17.640i never said you couldn't change the future does it seem overwhelming yes does it feel like it
01:43:23.900won't make a difference yes do it anyway let me stay engaged and vocal on issues i care about
01:43:31.640and do something that can change the future of my local national and global politics
01:43:37.620don't sit around and wait for someone else to clean up the mess that you see girl what
01:43:43.760like that defeat is screwed and then but you know what you should still try a little bit
01:43:51.560just try a little bit it'll help maybe who could say she goes on in the following paragraphs to
01:43:58.200like make offhanded mentions of like vote if you care that much and uh like run for office
01:44:04.620which is not bad advice but i think she's clearly reached a place with the let them theory where
01:44:10.740she realizes that the let them theory doesn't fucking apply to the world like this and so
01:44:15.880she's like well if you really care that much about it run for office and it's hard but you can do0.82
01:44:23.740something by doing something and i'm just like whatever have you thought about waking up 30
01:44:29.360minutes earlier to start canvassing so you could do something about it it's also really telling
01:44:34.960to me that like by using the let them theory as it relates to politics you could advance a slate
01:44:42.260of policies that ruins other people's lives so then how would the let them theory work for them
01:44:49.000because with that version of the let them theory you're cutting off everyone else's ability to use
01:44:53.440the let them theory if you've let yourself ban abortion then what is someone who's pregnant and
01:44:59.580doesn't want to be pregnant anymore get to do what's their let them theory like just let them0.72
01:45:04.120force me to have this child like it's just
01:45:06.280let them ban abortion and by letting them you will allow yourself to let me figure out what0.89
01:45:16.160i do now what are you talking about what what are what's what's going on that's the rule now
01:45:22.200okay that's the goal she she writes like three chapters on like people are judging you
01:45:29.600let them which i think is generally okay advice she says write the book ask them out
01:45:35.620wear what you want to wear go surf all day go back to school drop out of school get a dog
01:45:41.440book the trip stop drinking embrace your sexuality hey take the path that you've been scared to
01:45:49.360follow okay happy pride from mel robbins everyone yeah that's like an episode of glee that's good
01:45:55.720advice like i don't think i needed to buy let them for mel robbins to tell me to embrace my
01:45:59.960sexuality but that's good advice i want to give her credit where credit's due like you know if
01:46:04.340people are judging you yeah let them judge you but again it's just so vague that i i also came
01:46:09.580back to thinking about anti-vaxxers because it's so just afraid to engage with reality that you of
01:46:15.100course could read this if you were an anti-vaxxer and feel very empowered about your decision to
01:46:19.380endanger the people around you it's also like take one of these as an example wear what you
01:46:24.020want to wear what if you like violate your school or workplace's dress code and then you get fired
01:46:29.820or suspended like how is that gonna like it's just like it doesn't work it doesn't work in0.99
01:46:34.200real life it's not practical I keep thinking about like what if it was fuck them instead of let them0.98
01:46:40.200it's just like and it's like that's actually would be more more interesting of being like0.99
01:46:48.560fuck it you know like like kind of like the Shonda Rhimes book about the year of saying it0.99
01:46:52.560to say like just say fuck it but but that's just too nihilistic but it's the same principle1.00
01:46:58.040the same idea of like forget everybody else like just focus on you and that will always sort of be0.99
01:47:04.780like you were saying before this kind of anti-collectivist thing and like how do you0.99
01:47:08.840evolve how do you decide which relationships are worth investing in if your default is fuck it0.65
01:47:14.020the last thing i want to talk about within the book the let them theory is one of the chapters0.98
01:47:22.020she talks about what she calls frame of reference theory everything's a fucking theory with this0.79
01:47:27.840and she writes my friend lisa bilyeu who is a best-selling author host of women of impact0.90
01:47:35.500podcast and co-founder of the billion dollar nutrition company quest nutrition shared the
01:47:41.460concept of frame of reference with me it is a tool to help you deal with situations where someone
01:47:48.260disapproves of who you are who you love what you believe or how you are living your life and you
01:47:53.860want to navigate this at a deeper level and then the whole frame of reference theory is just
01:47:59.540considering where someone else is coming from that's it it's just empathy it's like my mom
01:48:05.780doesn't want me to move across the country this is a real example she uses maybe it's because
01:48:09.840she's scared of losing me if i stay living across the country yeah i mean that's like
01:48:17.540considering where someone else is coming from is pretty basic advice but but this is i mean this0.81
01:48:26.080is such a great and like glaring example of how all of this bullshit is just the most basic possible
01:48:33.720advice but because lisa bill you host of the women of impact and co-founder of the billion
01:48:40.020dollar nutrition company quest nutrition said it now it's the frame of reference theory right
01:48:46.200It's like so tied up in like the myth of the genius CEO and like the justification of like why this person is super, super rich because all of this content is literally just like these people who are so like mediocre but like just not really bringing anything super special to the table.
01:49:03.340but they're just repackaging very basic concepts and being like this is why i'm so rich not because
01:49:09.880of structural inequality or the privileges that i coasted on to get me here but because i know what
01:49:15.280empathy is right like also like being surprised by frame of reference theory you were a lawyer
01:49:23.480you understand scope like it's like what are you trying to like it's like the infantilization of
02:01:40.240Not only is this the exact pose that Charlie held up the Poppers bottle with, but the bottle itself of the Pure Genius protein shot does look a little like Poppers.1.00
02:01:51.900the last thing I have to say about these protein shakes is there's like a tweet that's going around
02:01:58.460that's like y'all are eating all of this fake protein that has like 100 calories zero sugar
02:02:03.280like it smelled crazy in there oh and I'm like yeah this would make really unfortunate things
02:02:11.600happen to my tummy if I drank one of these yeah the poops are diabolical because they don't get
02:02:16.980no fiber. The final pillar of Mel Robbins' grift. And my friends, I know that we have been here for0.96
02:02:23.840a very long time. I appreciate you for sticking with us. But of course, I could not let you go
02:02:29.920without talking about how Mel Robbins has gotten into, yes, of course, you guessed it, AI. In early
02:02:38.820May 2026, Mel Robbins spoke at the SAS Innovate Conference. SAS is a private, this is according
02:02:49.160to the Wikipedia page, a private multinational developer of analytics and artificial intelligence
02:02:55.060software. It is one of the largest privately held software providers in the world. And the SAS
02:03:01.580Innovate Conference is an annual conference held for basically for AI business leaders at this
02:03:08.100point because it's just all about AI now. In a write-up about Mel Robbins' speech at this
02:03:12.620conference for BNT.com, Melania Watson writes,
02:03:16.560Best known for her 5-4-3-2-1 method, often referred to as the five-second rule,
02:03:23.300Robin argued that the same mental tool used to overcome procrastination
02:03:27.560is what can help marketers push past fear when it comes to implementing AI. Of course she would.
02:03:33.080The problem isn't that you don't know what to do, Robbins told the crowd,
02:03:36.560is that you're thinking about it instead of acting on it if you think about something for
02:03:42.260more than five seconds your brain will talk you out of it she said whether it's adopting ai having
02:03:47.400a hard conversation or making a bold decision there is always going to be an excuse not to
02:03:52.600do something robbins discussed the human mindset arguing that quote resistance to ai is rooted in
02:03:58.580the brain's natural tendency to avoid difficult or unfamiliar tasks your brain is wired to conserve
02:04:04.720energy she said it will always default to what's easy that's why you avoid the thing that could
02:04:10.320actually move your business forward for marketers she said that often shows up as delaying ai
02:04:16.100adoption in favor of safe or familiar workflows in order to change you have to understand your
02:04:21.100brain will resist it robin's advice to the room was to quote stop waiting for certainty
02:04:26.680people only change when they're forced to or when they choose to so the question is are you
02:04:33.280going to wait or are you going to decide this is so dystopian so this is the end result of mel
02:04:41.720robbins's theories and life advice having absolutely zero attachment to reality she's
02:04:48.080saying everything that i say can apply to everything and therefore the reason people
02:04:54.300are hesitant about putting their workflows into ai is because they're scared to act and scared
02:05:02.920to make bold decisions. Count down from five and just jump, honey.
02:05:08.940I feel like this says a lot about where the AI industry is right now as well,
02:05:14.700because similarly to how they pulled in Mel Robbins to tell people like, don't leave your
02:05:18.960MLM, like just keep going harder. It's like back in 2023, when all of these AI companies were
02:05:25.400launching for the first time, it was like people can't adopt AI fast enough. Like people, AI is
02:05:31.940so amazing that you're going to love it. It's not even a question. And now the rhetoric has
02:05:36.380turned into like, stop thinking about the consequences of AI or your fears around AI0.99
02:05:41.260because of all of the shit we've seen happen over the past three years. And just do it.0.98
02:05:45.940That to me shows that the AI industry is now like, it needs someone like Mel Robbins to come
02:05:52.360in and be like, do not think about the consequences of your actions at all. Just go, go, go.
02:05:57.540And the AI industry is paying her. This speech is written by those people. Yes, maybe in collaboration with her team or whatever to put it in her voice. But they're paying her to say this. Exactly. Follow the money.
02:06:10.280And it's so passive, all of it, that you could put anything. It's like, you could say resistance to colonialism is rooted in the brain's natural tendency to avoid difficult or unfamiliar tasks. Like, you could say that about anything. Like, it just is a passive, mindless way of talking about a real economic and humanitarian climate crisis. It's so divorced.
02:06:34.000But I also think she feels this way because AI would develop 17 prompts for her, allegedly, and she could just make a book off of any of those because it's the same sort of circular self-reinforcing rhetoric that AI does is so similar to what she does.
02:06:50.200It's like you are promoting something that would take your job away in a heartbeat because you're so convinced that you're so exceptional that you could never be touched by this change happening.