00:00:00.000When I was little, I had older parents and they were somewhat technophobic, so long before
00:00:05.680I ever laid hands on a game controller, I used to just sit and read video game magazines,
00:00:10.600look at the little screenshots, read the words, and just imagine, just imagine how good these
00:00:15.620things were going to be when I finally got to play one.
00:00:17.660So weirdly, my first video game memories are not of actually playing them, they're of reading
00:00:21.680about Nintendo games in magazines in the supermarket.
00:00:30.000This is the Culture Study Podcast, and I'm Anne-Hellen Peterson.
00:00:36.100And I am Keza McDonald. I'm the video games editor at The Guardian
00:00:39.540and the author of a new book about Nintendo called Super Nintendo,
00:00:43.620How One Japanese Company Unlocked the Power of Play.
00:00:47.180Can you remember which games seemed most vivid in your mind
00:00:51.980that you read about in the supermarket checkout line?
00:00:54.760It was always Nintendo's games, so Mario and Zelda.
00:00:59.120When I was growing up, the Super Nintendo Entertainment System had basically just come out, I think, by the time I was this age.
00:01:05.800This is when I was about six or seven years old, so it hadn't been out for very long.
00:01:09.440And it was slightly before the PlayStation became the biggest thing in the world.
00:01:13.760So all of the pictures that I was sort of imagining these games from, there were these beautiful pixel art, really colorful.
00:01:21.480They looked like the fantasy worlds that I had, like the fantasy novels I read all the time as a little kid.
00:01:26.860they look like that but in a game like interactive so it was and the legend of zelda linked to the
00:01:31.880past i remember that was the first game that really caught my eye properly and then i didn't
00:01:35.840get it when i finally got a games console i didn't get it for ages like months afterwards because it
00:01:39.800was so expensive when i finally got to play it it felt like this like fabled myth that had been
00:01:44.780handed down through generations even though it probably been about six months i i hate being
00:01:50.060like back in my day the games were like this but i do think that there is something really
00:01:55.140interesting about like the way that i started playing you would like i had a i had a nintendo
00:02:01.500just an old school nintendo but then also you would like rent games just for the weekend
00:02:06.760and like for blockbuster yes like what a different experience to only have your hands on a game
00:02:13.240for a short period of time and then maybe return to it the next weekend or like a month later and
00:02:19.580try to conquer it whereas now it's just like everyone has everything all the time almost
00:02:24.760yeah and you know that experience of like trying to pick a game you could probably finish in a
00:02:28.700weekend totally my my brother and i would be done looking at all the shelves being like right well
00:02:33.460that's a huge role-playing game we're not getting anywhere with that yeah let's try and pick
00:02:37.440something else but we we played some real stinkers from blockbuster some really bad games and i'm
00:02:44.360sure this is the case now but like just there's so many esoteric games that you'll like think that
00:02:49.300you're bringing up something that like is a point of familiarity for everyone your age and they're
00:02:53.920like i've never heard of that game in my life what are you talking about yes that happens to
00:02:57.760me all the time unsurprisingly perhaps given that i'm a games journalist but i'll be like hey does
00:03:02.260anyone remember that game on the ds where you made singing uh singing jellyfish and they're
00:03:07.000like people like what are you talking about electroplankton it was called electroplankton
00:03:10.240does nobody nobody else remember this my version of this is the game california games if anyone
00:03:15.300has heard of that please come into the comments um but also even like what i think of as standards
00:03:20.280it's like bubble bobble if you're maybe just two years too old or young like those are not
00:03:25.820seminal for you oh yeah because games were changing so fast as well in the 90s and early 2000s so
00:03:31.660you'd play something and then a year later it'd be completely obsolete which it just it's not like
00:03:36.620that these days you can play a game from 10 years ago now and it still it still looks pretty good
00:03:40.440it's still relevant so we are so excited here at culture study about your new book super nintendo
00:03:46.340So excited that we're doing like an actual Q&A with you in the newsletter about it.
00:03:52.180But for those people who are not reading every issue of the newsletter, can you tell us a little bit about the book and how it came to be?
00:04:01.560So the book is called Super Nintendo, the game changing company that unlocked the power of play.
00:04:06.200And it is a cultural history book about the Japanese games company that is the longest running video game company that we have.
00:04:14.320the company that made mario zelda pokemon and many many many other games that are very foundational
00:04:22.240to a lot of people's um understanding of games so the reason i wanted to write about nintendo
00:04:27.920was because it was my own route into video games it was my my first games console it was the
00:04:33.060the games i fell in love with when i was a child um and now i'm 37 and i'm a games journalist for
00:04:39.220living and have been for 20 years so it's a very important company to me but also for many many
00:04:44.380millions of other people nintendo is also their route into games and i think if you if you want
00:04:50.040to understand human beings you need to understand play because we we're a species that plays into
00:04:55.300adulthood very few creatures do that um and we need to kind of keep room for fun and for play
00:05:02.040in our lives and if you want to understand play then video games are a really important thing to
00:05:07.380understand because it's kind of the modern world's fastest routes into play and then nintendo itself
00:05:12.920is a really good way to understand video games what they're about why people love them how they're
00:05:17.520made you know if you if you get if you get nintendo then you probably get video games as a
00:05:21.820whole and you'll understand this like what makes games so magic for the people who love them this
00:05:26.300is what i so appreciated about the book was this core of like how do you make play like how do you
00:05:31.780make it vivid not just how do you make it addictive it's more like how do you make something joy how
00:05:36.900do you make a game joyful how do you make it something that makes you actually feel good and
00:05:41.140not like kind of like icky and exhausted when you've experienced it do you know what I mean
00:05:46.680that's so right and like the idea of play being an intentional thing that we do you know it's not
00:05:52.040just wasting time it's not just filling our time it's like how do we play in a way that's enriching
00:05:56.460in a way that kind of feeds our brains and is creative and you know if I'm sitting there
00:06:00.760scrolling Instagram as we all do sometimes for 40 minutes then I will feel bad after I'll be like oh
00:06:06.060i didn't really choose to do that i just kind of got captured by that algorithm whereas like a good
00:06:10.880video game that's fun that i'm having you know that that's that's uh you know a choice that i'm
00:06:15.180making to engage with it i don't feel like captured by it you know i think big tech has
00:06:19.260kind of colonized the idea of play right it's all you know come back every day for your bonus gems
00:06:24.160on your mobile game or whatever and that's just not that's not for me what games are about you
00:06:27.840know it's about this intentional choosing of a fun time and good game design for me is like you
00:06:32.960know how do we feed your brain how do we like feed your your that that need for fun that you
00:06:36.920have the child inside all of us like you want to activate that with with with video games that are
00:06:41.020good and that's that's why they're great when they are great this is such a great segue into
00:06:45.600the theme of the episode which is about women and non-binary people who get into gaming maybe later
00:06:51.340in life and i was so struck by how many questions we received that really talked about like how do
00:07:00.460I not feel bad right especially as a woman as someone who is like socialized as a woman for
00:07:06.520playing games like I knew that we would probably address this in some way but the fact that we got
00:07:11.980I think like a dozen questions that were specifically trying to hone in on this question of
00:07:16.540like I feel bad or I like I think badly of my husband but I still want to play like all of0.51
00:07:22.860these things that are reproducing these norms about essentially women shouldn't play exactly
00:07:28.780Exactly. And that goes really deep. It's because that doesn't just get, women also shouldn't do
00:07:33.200sports for fun. Women shouldn't do reading for fun. It has to be reading for self-enrichment1.00
00:07:37.860in some way. Sports have to be for exercise and like, and regimening the body. Like it can't be
00:07:42.980for play. 100%. You can't just eat for fun. It has to be, you know, some kind of insane
00:07:47.040nutritional thing that's doing the absolute optimal thing for your menopausal bone health
00:07:50.120or whatever. You know, it's just, everything has to be kind of put through this lens of,
00:07:54.120of like productivity of some kind and things are marketed and branded to women as like this is
00:07:59.820something that will improve you or that will help you to be better at being a woman do you know what
00:08:03.860i mean and games games are darn like that games are just they're just fun and i i honestly have0.94
00:08:09.160met so many um women and girls who played a lot as kids maybe played a lot of games as kids and
00:08:14.920then suddenly felt like they weren't allowed to anymore at some point maybe in adolescence or
00:08:18.740maybe college kind of age and then just never really played them again but still have like a
00:08:23.100real fantastically fond memories of play and then they come back to games sometimes much later in
00:08:28.020life and rediscover it and it's it's i see that really very often it's it's surprising how often
00:08:31.980there's like this big gap you know i think so much of the conversation has been about like how it's
00:08:36.880really difficult to be a woman in gaming right like in the larger like discursive sphere online
00:08:43.700sphere of gaming and how there's a lot of toxic masculinity and like shaming and trolling and
00:08:51.240attack and like everything to do with Gamergate and all of that right like that's so real but then
00:08:56.860I think and this is something that I'm so excited to unpack in this episode there is a lot of
00:09:01.740self-imposed understanding of like who who is allowed to game or to take time to game
00:09:07.500absolutely and it does come from both sides as well because we do the reason we read about video
00:09:12.240gaming being difficult for women is because it has been I've lived this yeah I've been a I've
00:09:16.760been you know a gamer since i was you know six and a professional like games journalist since i was
00:09:21.80016 and over that time i have had some pretty bad experiences of misogyny in the games industry in
00:09:27.720lots of different ways but i also almost out of sheer stubbornness i was a bit like no i belong
00:09:32.240i belong here um and if you don't think so i will simply stay i will simply just out of sheer
00:09:37.660obstinacy i will i will become a veteran of this space um but yeah it's so it doesn't come from
00:09:45.040nowhere this perception of games as being unwelcoming to women but i do genuinely believe
00:09:50.020it's an awful lot better now than it ever has been um gaming communities are a lot more broad
00:09:54.560and more diverse and also like everyone kind of plays games now like millennials we're all grown
00:09:58.580up we're all pushing 40 or we're already there and like we play games we understand them really
00:10:03.160well and there's no longer this like it's just teen boys like teen boys are now actually not
00:10:08.020even the largest subsection of gamers by a long shot um so that's that's nice it's it's helping
00:10:13.700Yeah. And also a lot of people who make games are women now. Like when I was a teenager, I got my first jobs on gaming magazines. There was maybe one other woman in the building wherever I was, like one. And there were maybe three or four others in the country. And now it's much more like 50-50 or 60-40 in the games media as to gender representation. And players too, it's more like 50-50. Certain genres are more male dominated, but gaming in general, it's just a lot better than it has been.1.00
00:10:40.780Okay, so our first question is going to get into some of these stereotypes that aren't necessarily true of gamers.
00:10:47.620It comes from Teresa, and Melody's going to read it.
00:11:10.780inform more women getting into gaming life oh wow there's so much in this question
00:11:16.500did one of my ex-girlfriends write this
00:11:18.860i do feel there can be a perception can't there of gaming being very infantile
00:11:27.640i wonder if we could like this is connected to long-standing perceptions about
00:11:35.080what gaming does to people like the especially like even the word anesthetizing right like very
00:11:41.940specific moral panic that has accompanied games from the 80s to today so can you talk a little
00:11:51.040bit about where you think these stereotypes like how these stereotypes developed and we can start
00:11:55.920there interestingly in the 1980s a lot of women played games like computer and made games too
00:12:02.080like some of the um very successful games from the 80s and 90s were written and made by women
00:12:06.840but then something happened in the early 90s where companies like sega and playstation decided to
00:12:12.620market very very strongly at young men like so strongly young men yeah if you look at like print
00:12:18.460ads from like the magazines of the time and the newspapers it's like literally you'll ignore your
00:12:22.300girlfriend for the new game boy it's it's really very targeted lara croft and tomb raider i think
00:12:27.240we all remember how she was pitched i mean she she's become a very unlikely feminist hero because
00:12:31.640we simply had no one else but at the time she was pitched as like you know very much for the male
00:12:36.960gaze so um that sort of tied into this idea of gaming as being an infantile thing for for boys
00:12:44.000um and another thing that has happened is that games used to be something that people played
00:12:48.780together sitting on the couch and then when the internet took off right now when we are socially
00:12:54.560gaming we're playing with our friends but we're doing it alone in front of us it looks like we're
00:12:58.640alone even though we might be having you know a wonderfully social time it looks like you're
00:13:03.680sitting there with a headset on isolating yourself from the world even if what you're doing in that
00:13:07.120moment is connecting and spending time with your friends a lot of guys and you know i do this too
00:13:12.900but a lot of guys like to you know their friendships they like to do something together
00:13:16.220rather than necessarily like get together and just have a chat they like to do stuff together
00:13:20.160and gaming is one of those things where you can be you can you get your buddies together for a
00:13:23.580squad and call of duty and maybe it's easy to have a chat while you're you know uh also fighting a
00:13:28.480bunch of other side by side activities this is something i was actually interviewing someone
00:13:32.420about male friendship and they were talking about how like dudes just love to do things side by side
00:13:37.040not looking at one another that's absolutely it and like so games can be a version of that and so
00:13:42.060if it looks like you know a guy is not developing a social circles at all or like isolating himself
00:13:47.800with a game but that may not actually be the case at all um another thing that kind of jumped out
00:13:52.040at me there was this idea of like uh um not creating or learning games can involve an awful
00:13:57.480lot of creating and learning it depends on the game but but they definitely can but yeah so these
00:14:01.520these stereotypes from i would say kind of the mid late 90s really they've they've been
00:14:05.520astonishingly persistent and i still still to this day as a you know woman in her late 30s now get
00:14:11.160asked like you know really girls play these games now still now so it's it's it's understandable
00:14:16.280that there is this uh disconnect i will say also like um it doesn't really matter what it is that
00:14:21.940someone is doing if they're ignoring you you're gonna hate whatever that is whether it's watching
00:14:26.720football all day or whether it's playing games or whatever it is like if someone's just a bad
00:14:31.000partner and it's going to just ignore you in favor of whatever the hobby or other distracting thing
00:14:37.860is there then that's you know that's understandable that would create resentment some of the like the
00:14:42.540best couple relationships that i know of are people who actually play games together like
00:14:47.140it's just such an incredible bonding experience for them um but i love i love pinpointing this
00:14:52.800moment in the 90s because I certainly experienced this and I think you know the question asker says
00:14:58.780elder millennial and millennial girlfriends exactly this yeah my ideas about who played
00:15:04.020games were so strongly formed in my teens and early 20s and this is when as you pointed out
00:15:09.680Sega was making this turn like I'm even thinking about the masculinized fonts like yes the way that
00:15:17.180Sega appeared on the screen the color of the game council like everything and also just the
00:15:23.460popularity of Mortal Kombat uh very violent games yeah right all of these incredibly masculinized
00:15:30.040games like to me that all screamed like these games aren't for you and then they would play
00:15:34.500them together and I was like I don't want to play that game with you like I'll play bubble
00:15:39.380with you but I don't like I have no interest in taking up that subjectivity myself yeah I do feel
00:15:45.480like the nadir of this was in about 2005 that was the point at which it was that ironically the year
00:15:50.340i joined like the video games and she but about that kind of time when it was like every single
00:15:54.420game had a identical like shaven-headed white man with a gun every single one there's an amazing
00:16:01.160like there's an amazing like grid of them that you can find there's like a meme which is a grid
00:16:04.620of 12 like 12 games that came out in 2005 to 2008 with identical male protagonists there was a point
00:16:10.720where only 2% of games had a female protagonist