00:01:20.080So we're not talking about Olivia Rodrigo.
00:01:23.120We're not talking about Billie Eilish.
00:01:25.280we're not talking about Taylor Swift. No. Who are we talking about? We are talking about
00:01:30.540Canada's own Tate McRae. This is the Culture Study Podcast, and I'm Anne Helen Peterson.
00:01:42.700And I'm Rihanna Cruz, producer of Switched on Pop and freelance music and culture journalist.
00:01:47.820Okay, so this is a little bit of a false like open because I'm trying to take the position of
00:01:53.220Melody who when I came up with this idea she's like who is Tate McRae you kind of had that
00:01:59.600position a little bit before like you knew who she was but not you weren't like oh she's that
00:02:05.760interesting I have to say that I have been listening to Tate McRae since 2020 and not
00:02:11.660because I was like a so you think you can dance person yeah it's because as longtime listeners
00:02:17.600of the pod know i live on the canadian border so my top 40 radio station wow that i listen to all
00:02:25.680the time virgin 94.5 out of vancouver plays so much tate mccrae wow not just because canada's
00:02:34.400own but also because of the rules in canada that stipulate that you have to play a certain
00:02:38.140percentage of canadian artists oh wow so there's a ton of tate mccrae so much drake like a
00:02:45.340a preponderance of trade yeah that makes sense that makes sense I didn't know that about the
00:02:50.980radio rules yeah I didn't know that either and then um our previous guest Elamin told me this
00:02:56.420because he's he's Canadian and also a huge music fan so now I have to reorient my understanding of
00:03:02.200who's popular all the time because I'm like is this just Canadian popular or is this like
00:03:08.140actually all over top 40 um but so i knew who tamed like the you what is it you hurt me first
00:03:15.700the one with like the huge bass drop no what is the word
00:03:18.240you broke me first you broke me first just all over the place when i would be like just drive
00:03:42.460like the only thing i'd do when i'd go into town was drive to the grocery store and get like
00:03:46.800grocery pickup during the pandemic like soundtrack um melody and i are huge fans of
00:03:53.880switched on pop and one of our most popular culture study episodes is about like the the
00:03:59.640reboot of early 2000s music with switched on pop host nate sloan and then when i heard your episode
00:04:06.480where you like you guys sometimes switch lead hosting duties where one person is educating
00:04:12.860and the others yeah about something and you recently were the lead host on an episode about
00:04:19.720tate mccray and i immediately texted melody and was like melody listen to this episode right now
00:04:25.360because i want to do an episode of tate mccray that isn't just reproducing the episode that you
00:04:30.140did yeah but i would love if you can tell our listeners a little bit about how you got interested
00:04:35.420in tate mccray and also the evolution of your thinking because it's pretty interesting yeah so
00:04:41.320I started hearing about Tate McRae I wasn't even like listening to Tate McRae until you know a
00:04:49.640couple years after you frankly like I feel like 2023 is when I began to be culturally aware of
00:04:58.900Tate McRae I I don't think I had listened to her at that point I just started hearing her name
00:05:03.700popping up everywhere and i follow the billboard charts kind of religiously and so all of a sudden
00:05:11.540it seemed out of nowhere one of her songs the song greedy shot up the charts and was in the
00:05:20.280top 10 for a very long time you know i believe it peaked at number three
00:05:24.080it was a moment where i was like kind of feeling like slightly out of touch you know yes like i'm
00:05:43.780only 25 and that was a moment i think maybe one of the first moments where i was like man like
00:05:49.060am I aging out of young people culture you know because I was like who is this woman
00:05:57.240she kind of came out of nowhere the name Tate McRae is kind of like to me so generic that I'm0.89
00:06:04.960like you know is this like made in a factory for like young gen zers yeah you know and I'm like I0.82
00:06:12.560had really like no like I just didn't know who she was you know I had no like prior knowledge0.97
00:06:21.480of this person until her song was in the top 10 on Billboard and so that kind of evoked like a
00:06:28.980fascination within me where I was like okay like now this woman is on my radar I kind of need to
00:06:36.060know everything about her because right why am I so out of touch and so so I watched a lot of
00:06:45.080Tate McRae live performances from that moment forward I watched a bunch of her music videos
00:06:50.360and I kind of became fascinated with her in this sort of like reverse way where I was like oh like
00:06:56.480I really don't like her music but I want to know why totally totally and this is like in some ways
00:07:03.220the ethos of our podcast and i think switched on pop too is like yeah every song is actually
00:07:08.820really interesting every pop phenomenon right is really interesting it doesn't mean that you
00:07:13.920have to love the music right exactly and i i have like a sensibility about myself where i'm like
00:07:20.560i don't think there's really any bad quote-unquote music because i think like all music has its
00:07:25.780audience and if i don't understand it somebody does and that's like the kind of motivation for
00:07:32.100me to figure out with artists like Tate McRae what am I not getting you know so that's how she
00:07:38.320came into my into my radar and into my focus and then it was Greedy and then it was X's her second
00:07:44.720single from that record oh it's so like rhymey and cute
00:07:47.940oh I'm sorry sorry that you love me change my mind up like a sorry got me oh I'm sorry sorry
00:07:57.420that you love me I remember you surveyed your friends to say like what's interesting to you
00:08:12.580or like why do you like her and your friends were like she can dance yeah exactly literally very
00:08:18.900much that because you know like in my circles I have a lot of friends that are very invested in
00:08:22.780pop music you know like these queer circles where like pop music is our lives and so I asked a bunch
00:08:28.640of my friends who would come over for like music video nights and we'd like sit and watch like
00:08:32.880Tate McCray live performances and I'd be like okay like what am I not getting about this woman
00:08:37.360and my friends resoundingly were like she can dance and she's pretty in various forms you know
00:08:46.320I remember one friend that was like okay like why do you like her and he was like oh she's serving
00:08:51.640And I was like, right. But what is she serving? And he was like, she's just serving like I can't explain it. You know, like it's very like it's shallow. And I hesitate when I say that because there are pop stars who can exist on this sort of like she's serving plane. But it really comes down to like she could dance. She's pretty. Her music is catchy.
00:09:15.160so i had melody watch the video for race car before this sports car you're talking about
00:09:22.760and she was like is this trying to be camp but it's not camp right it's low camp
00:09:45.060right if you were thinking about like she's trying too hard to be camp right so it's not
00:09:50.740camp right and she's not doing gaga levels of post-modernism no not at all i i think like
00:09:57.620where it lands for tate is this idea of nostalgic pastiche oh yeah you know where it's like what
00:10:06.920she's doing is not reinventing the wheel by any means you know and when you watch a video like
00:10:14.260sports car it's like trying to i guess like like she puts on you know really cool and ornate outfits
00:10:22.580and like the editing is very like whiplash like lots of cuts lots of different scenes and you
00:10:29.780could see that like she's trying to like make a cultural moment and where it really lands is like
00:10:36.280her kind of being what I would call like a blank slate right where it's like you can kind of look
00:10:45.000at her and be like oh she's beautiful and then you know project whatever you want onto her where
00:10:50.620you're like oh she's the moment she's giving camp she's serving she's doing all of these things and
00:10:56.640then you take her image out of it and what are you left with question mark you know yes yes
00:11:05.800so melody i can hear like she's not saying anything to me but i can hear her in my brain
00:11:10.160telling me to go backwards and establish who tate mccray is so she did an informal poll on her
00:11:16.260instagram and we had so she's a middle millennial and i'm an elder millennial okay and she had a lot
00:11:23.500of responses to her poll of like who is tate mccray like people being like who like they don't
00:11:29.180know like it's yeah i think she is just not completely on the radar the way that like billy
00:11:36.220eilish is right yeah of older people i will say that and then tate mccray herself she's 210.98
00:11:42.620yeah and she's from calgary hello alberta and she started as a dancer and she came in third place
00:11:51.380at on so you think you can dance but like the teen version of so you think and dance right
00:11:55.380is that true it's like next generation i don't know i just i was watching all these youtube
00:12:01.360clips and it's all like next generation she's so young she's like salsa-ing and she's nine
00:12:06.600years old yeah so weird she's been about this life she's been about the choreo life since she
00:12:12.080was a wee child well she's a dance kid her mom owns a dance studio yeah and we'll get to this
00:12:18.000later but like and her dad is a lawyer for oil and gas companies and so she grew up she grew up
00:13:18.340Did I leave anything out that is important here?
00:13:20.580No, I think that's pretty much it. I mean, she has had, I think, a pretty steady audience growth, which I think is notable because I think in America, at least, I know she reached her cultural tipping point like with this record so close to what, you know, like it debuted at number one on the 200.
00:13:41.920Like that's not an easy feat. You know, a lot of people can't do that. And it's just a testament to, I guess, how much Tate is connecting with specifically these younger audiences. Because I agree with you where I'm like, older people don't really know who she is. Even people my age, you know, like the elder Gen Z kind of cusp generation, like, it's kind of a blind spot, I feel like.
00:14:32.300so today's episode is sponsored by article people know that i own a lot of article furniture i could
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00:17:16.520The episode today, we're going to try to unpack her star image, including parts of her sound and
00:17:21.220what she symbolizes in music and pop culture. So to kick us off, we're going to play two questions
00:17:25.800back to back. And I think it'll be apparent why we're pairing these together. The first question
00:17:30.000comes from Hannah. I have a question, but it's so hard to pinpoint. Tape McRae's dance, music,
00:17:36.840aesthetic style is reminiscent of early aughts Britney and Christina, but in today's music
00:17:42.620landscape, I'm having a hard time not hearing her music as tired sounds or tired style. I'm a
00:17:48.860millennial. Tate McCray confuses me. I'm not sure what she's offering. Her music sounds contemporary
00:17:55.420as in it fits into the popular soundscape, but what is it offering that's different and why is
00:18:01.880she so popular? I guess my question is, am I confused by Tate McRae because her brand doesn't
00:18:07.900include access to her as a character or personality, like say Sabrina Carpenter or
00:18:13.420Chapel Roan, who are so distinctive? And then the second question comes from Catherine.
00:18:18.940So I'm less puzzled by Tate McRae than by the puzzlement over Tate McRae. To me,
00:18:25.580she seems like a nice kid working out an early career who's got some bangers.
00:18:30.740It's probably partly because I'm from Alberta and enough older than Tate that her sort of early
00:18:35.020aunt's persona in terms of vibe and aesthetic reminds me of my best friend from high school,
00:18:39.660whom I've just always thought was the most beautiful and charismatic person. Tate seems
00:18:45.080totally intelligible to me. So my question is not why the hype, but why the puzzled discourse?
00:18:51.560Why do people seem to think Tate owes them something? And what do they think she might owe
00:18:56.360them I don't think people think that Tate owes them anything I think that they're trying to think
00:19:03.420about why is she so popular and you know the the description of like this is like my beautiful
00:19:10.560friend from high school yeah absolutely like she is like the coolest girl in high school right0.99
00:19:17.780exactly like I think when she started to become famous me and my friends were like likening her0.89
00:19:24.020to yeah like that girl in high school that is so popular but like is also nice to everybody0.92
00:19:31.540you know yeah she has a nice face yeah the popular girl that will always say hi to you
00:19:36.340in the hallway because you had a class together a year ago you know what I mean like that's
00:19:40.280the energy that she's putting out and Britney always had that energy too Christina was like1.00
00:19:46.200no that bitch is mean right like there was like a real viciousness that at least oscillated1.00
00:19:52.760around her I'm not talking about who she is in real life yeah that was the image that was around1.00
00:19:56.940her and I think that that similarity to Britney is instructive I do think that like millennials
00:20:03.040love Billie Eilish they love Olivia Rodrigo like those were the weirdos when we were like that was
00:20:10.160like liking Fiona Apple when I was in high school which I did right and so like it's very easy for
00:20:16.860me to glom onto the the more musically complicated i would say and like sad just like a nerd who
00:20:25.920makes good kind of image is easier whereas and we'll get to this later but i think that like
00:20:32.840there is some mistaken nostalgia around britney like britney was basic like think about what gen
00:20:38.720xers and boomers were probably thinking about britney when she came out it was like this is
00:20:44.220the most popular girl in the school and like what is going on with these videos she can't really
00:20:48.540sing necessarily you know like right like she's just an image yes yeah she just represents this0.82
00:20:55.380like virgin whore dichotomy she is ripping off madonna um in all of these different ways and now0.99
00:21:05.320millennials because of everything that happened to britney over the course of the 2000s
00:21:09.680i think have a much more layered understanding of who britney was and who she represents right
00:21:14.840so like a kind of like retconning britney into being something that like was universally loved
00:21:21.500yes okay i mean like i didn't love britney when i was in like i didn't own any of her albums
00:21:27.860she was just the most popular thing yeah right and why would you love the most popular thing
00:21:35.600you know we love to hate on what's popular and maybe that's why people are so puzzled by tate
00:21:41.780mccray you know to go back to these questions like i think she projects this energy that is
00:21:48.480off-putting to a lot of people per chance you know like i think like something tate does that
00:21:55.380is really great to some people and not so great to other people is that she's kind of like
00:22:02.160nostalgia farming a little bit and is kind of pulling from all of these different artists that
00:22:09.280we already know you know and her music which is something i talk about in the switched on pop
00:22:15.200episode like sounds like other songs that are demonstrated hits that people love and so i think
00:22:23.760like she is kind of i said this already like kind of a blank slate but in the way where you could
00:22:31.380project your already formed thoughts and opinions on other artists and other time periods onto her
00:22:39.140because she puts that in her music if that makes sense yeah so melody always hears cursive singing
00:22:45.080when she listens to it which is a term that i like i first heard on switch on pop can you describe
00:22:50.140what cursive singing is oh yeah so you will know cursive singing when you hear it it is a style of
00:22:59.080singing that was I don't want to say like originated in the 2010s but definitely like
00:23:06.460found its audience in the 2010s with artists like Halsey and Camila Cabello this style of singing
00:23:13.980that elongates certain vowels and kind of pushes your vocals to like create unnatural syllables
00:23:24.600in words you know i i think often of this vine you know that was that that went around that was
00:23:33.180somebody making fun of cursive singing particularly i think halsey because halsey was really big at
00:23:37.780the time and they're singing welcome to my kitchen you know but it's like welcome to my kitchen which
00:23:44.480sounds a little bit like bjork if i'm doing it personally welcome to my kitchen we have bananas
00:23:52.240but it's like the way that they sing they elongate certain vowels they kind of stretch
00:24:03.800their vocals tate does it by kind of being very in her in her nose i think like she has like a
00:24:12.400nasally voice and when she sings the way that you hear it it sounds kind of kind of garbled
00:24:21.700a little bit you know and it sounds sort of untrained you know like you listen to somebody
00:24:27.600like Adele who is like belting right and enunciating and you could hear every syllable
00:24:33.480that she's singing versus somebody like Tate McRae somebody like Camila Cabello who is kind of like
00:24:40.200floating through words floating through melodies um and the reason why it's called cursive singing
00:24:47.480is because it sounds like you're writing in cursive you know and everything like goes into
00:24:53.100the next word right like everything is flowing everything is like kind of connecting with one
00:24:59.000another in a way that's indistinct and there's a little bit of sexy baby in there too oh for sure
00:25:04.560I think that's, like, a fundamental part of cursive singing is, like, sexy baby.
00:25:10.440We had a former fundamentalist housewife on the show several months ago, and she told us about Fundy Baby Voice.
00:26:58.240But I think that connection and that sound-alike opening makes me think of Slide, a song that I really enjoy, a song that defined my summer when it came out, and that makes me like two hands more.
00:27:15.560You know, I think it's intentional. I think it's intentional nostalgia farming. I think by putting these kind of vague, placeless musical sensibilities in her music, it gets people to connect with her songs in a way that perhaps they wouldn't do organically if that wasn't there.
00:27:36.240You know, that's an interesting way to think about it, because I think when I see songs that interpolate songs from my teenage years, to me, I think my first reaction is like, how uncreative.
00:37:26.720So there's that specificity that we're missing.
00:37:29.440But I also think she is, and you talk about this a little bit in the episode, she is sort of like B-level.0.86
00:37:35.720And I mean that as in like she's, Brittany was virgin whore, groundbreaking, a new kind of pop star when she went wide with Hit Me Baby One More Time.
00:37:47.660And then there were all of these other pop stars whose images were evocative in similar ways.
00:37:53.440So Christina, of course, but also Mandy Moore and Jessica Simpson, right?
00:37:58.920Like doing the same thing, sounding the same in a lot of ways.
00:38:03.400And so who's the first order, Tate McRae? Like, that's the thing. I can't be like, she's not a knockoff of Britney, but who is her first order?
00:38:12.080Well, in the switched on pop episode, I kind of draw this conclusion after, you know, discussing her music for a while. And I feel like a lot of people put emphasis on Tate's dancing above all else. I liken Tate McRae to somebody like Paula Abdul, right? Like somebody who started as a dancer, then made music. And it's like this idea of like the pop music B team where it's like, we're not looking to somebody like Paula Abdul.
00:38:40.940I mean, I wasn't alive when she was making hits, so I can't, it's neither here nor there, but you know, I can imagine people weren't looking to Paula Abdul to like radically change the way that we were consuming pop music. That was Madonna's job, you know, that was Janet Jackson's job.
00:38:58.800and Paula kind of served as like this character who's giving us bops and she's gonna be cool to
00:39:07.680look at and she's gonna put a cartoon cat in the video we're all gonna go crazy over it I wish you
00:39:13.320could understand how cool I thought that was at age like nine when it came out right you know
00:39:18.020what I mean like it's something that appeals I think to young people in a way that I think is
00:39:24.000perhaps a little foreign for people to to understand you know I I can't really explain
00:39:30.280why like when I was a kid I was super obsessed with like random like hardcore like bands and
00:39:38.840like random acts that were like so irrelevant you know what I mean and but I like I don't know
00:39:45.260something when you're a kid you like gravitate towards those things and you make them your own
00:39:50.120And I think part of why Tate McRae is so successful without a defined character is because, like, her demo, I can imagine, is younger people who look at her and they go, oh, my God, like, I want to be her, you know, and her character is somebody to aspire to be for young people, if that makes sense.
00:40:19.440you're like oh my god this person is so cool and maybe that's her character she kind of radiates
00:40:24.620this like effervescent popular girl coolness you know yeah and maybe it's unreadable to a lot of
00:40:30.580people you know it's not as distinct as we had a question earlier comparing her to Sabrina Carpenter
00:40:35.420or Chapel Rhone it's like Tate's character is not as distinct but like we can argue that like
00:40:43.420the popular girl cool girl hockey adjacent dancer is still a personality i feel like
00:40:50.520well and i think part of this too is that she comes up through dance instead of through acting
00:40:54.880right so like sabrina carpenter selena gomez like they're coming up through like saying words on
00:41:02.640stage and developing characters that they relate to whereas dancers like it is a wordless relation
00:41:09.720it's like oh I like watching them dance like it's very unidirectional yeah you know that's
00:41:14.980really interesting I've never thought about that before and even like the male gaze like
00:41:18.660we had another question about Sabrina Carpenter feeling more resistant to the male gaze than
00:41:24.080Tate does and I think that that has to do with the fact that like she is foremost positioned
00:41:29.300herself as a dancer and not as an actor wow that is really interesting because yeah you look at
00:41:34.540this crop of of pop stars right people that have had experience in acting you know like Miley Cyrus
00:41:42.660and yeah you know Sabrina Carpenter next to people like I don't know if you're familiar with Addison0.99
00:41:48.460Ray who is gaining popularity but she came from TikTok in a medium where she wasn't speaking she
00:41:55.780was doing dancing videos in her living room and that's a really interesting point about this
00:42:00.600generation of pop stars like it's it's not so much from or they're not so much coming from like
00:42:06.960the disney or nickelodeon pipeline they're coming from like self-made talent quotes around talent
00:42:15.560you know because you could argue like tiktok dances but there's like a charm and a personality
00:42:20.060there that's carried off in just aura you know it's like yeah you don't need words and like even
00:42:27.880the way the way that you're taught to perform when you're trained as a dancer like the way
00:42:34.280that your face looks like you're you're performing sexy face yeah right yeah and I think when you're
00:42:41.280acting when you have to transition between like speaking lines and then going into singing like
00:42:47.140the variety show style that was the mickey mouse club or nickelodeon right you you have to negotiate
00:42:54.980this this charisma this transitional charisma that i don't think tate has ever had like she
00:43:01.020hasn't had to flex or grow that muscle yeah but does she need it right she doesn't that's the
00:43:06.880thing like she can just be a dancer she can just be jessica alba like that's an interesting
00:43:10.720comparison right right totally totally um okay next question comes from okay we're talking about0.82
00:43:21.360the dancing part this comes from Farrah about Tate McRae I keep seeing that she's a really good0.90
00:43:26.900dancer but to my untrained eye her moves look similar to a lot of pop stars is she that much
00:43:32.500better of a dancer than her contemporaries is it really the dancing that's propelling her to this
00:43:37.320level of stardom I wish I was a dancer I wish I wish I could give you like a really thought out
00:43:43.360like choreographers answer about why tate mccray is so known for her dancing you know she has all0.93
00:43:52.840of these like class like modern dance things that you see more in the solo components like lots of1.00
00:44:00.580like laying on your back and putting a foot up in the air like like that sort of thing right right
00:44:06.260and then her group dancing i watched i juxtaposed watching a lot of videos of her with early britney
00:44:13.100they are pretty similar just in terms of lots of cuts yeah to make the dancing seem
00:44:21.480more dynamic than it might actually be i would say uh and then i also think that she is a
00:44:28.160descendant of like the step-up style of dancing right that's like staccato almost yeah yeah like
00:44:37.520kind of this like street era yeah of dancing totally yeah totally whereas like britney is
00:44:44.580much more like let's get in a v and you know what i mean yeah i think something also about tate that
00:44:51.880i noticed and this term i learned from an episode of glee when i was younger hairography oh so much
00:45:00.520Tara Tate is really great at hairography and I think maybe that like distracts from maybe you0.81
00:45:11.480know in uh an imperfect quality to her dancing again like I'm not a dancer so I can't like1.00
00:45:17.760say whether or not whipping her hair right you know she has this long beautiful hair that you1.00
00:45:24.400know you watch videos of her live I think there's a break and maybe exes where she like has a0.99
00:45:29.420breakdown when she performs the song live she always has these breaks yeah yeah yeah and which
00:45:34.960is good because it highlights what she's good at which is dancing um but the hairography is a big
00:45:40.020part of it where she's kind of like whipping her long hair around and like moving in such a way0.82
00:45:45.340that it it flows you know like i think like the movement of the body that tate implements is
00:45:53.700something that's fascinating to me I don't know I I don't follow much dance but what I do follow
00:46:00.520is like movement videos yeah from like you know the mid 1900s or the 1900s is a lot I'm talking
00:46:11.620about like like one of my favorite artists is Merce Cunningham who was this choreographer
00:46:15.420and worked a lot with like John Cage and all of these other people and he has these movement
00:46:20.720videos where like you know he does these like jerky movements and he's filming dancers and and
00:46:27.320the dancers choreo and they're doing these like jerky movements that call attention to like0.76
00:46:31.860how the body moves like modernist shit yeah you know what i mean like how like weird and funky0.79
00:46:38.380the human body can move and to bring it back to tate mccray i think like when she does this0.97
00:46:47.620choreography it evokes a similar thing where you're like wow the human body can do such amazing0.99
00:46:54.920movements does she strike you as tall interesting she's five eight i looked this up yeah she's tall0.97
00:47:03.040and she that's because you're tall is very tall well sabrina carpenter's like 4 11 so okay gaga1.00
00:47:11.320that's five foot two famously yeah so you know maybe we need like an average height pop1.00
00:47:16.620i'm just thinking of in terms of her height and then you add like another three feet1.00
00:47:22.360onto her extension with her hair right like it makes like a fluid line it's like um0.99
00:47:31.460rhythmic gymnasts you know have those little ribbons yes i think we're on to something here
00:47:37.160I have an addition to this, too, which is like you guys reminding me of the other stars that came through the Disney pipeline and the ongoing joke about the Disney knees.
00:47:47.460Oh, you know, where it's like the one move that they all have is just sort of like knocking their knees together in time.
00:47:53.380Speaking about like Olivia Rodrigo's SNL performance, she doesn't really dance other than just like knocking her knees together. And I can't think of any of other Tate's contemporaries who are dancing in the complicated way that she is. So like, I'm also not a dancer. Also don't know if she's like technically good or not, although I assume she is if she's like lifelong trained. But the level is way different than what her contemporaries are doing.
00:48:20.840Yeah, that's and I think that contributes to this success. We really need to give her credit for being a dancer, because I think in this TikTok era of music where we have a lot of artists coming from TikTok and YouTube where they're sitting behind their pianos, like Tate is giving performance in a way that, you know, I don't think a lot of Gen Z pop stars are doing presently.
00:48:48.140You know, like you watch like someone like Billie Eilish, who is one of the biggest pop stars in the world, like she doesn't dance, you know, like even like Charlie XCX doesn't dance like these pop stars.
00:49:01.300They kind of just like stand there and move and moving is a lot different than dancing.
00:49:05.740And I think like Tate is able to distinguish herself from other people because she is a dancer and she did place third on her season of So You Think You Can Dance.
00:49:17.780so i i don't think it's like allow canadian votes like exactly like if they allowed canadian votes
00:49:23.760she may have won her season is the thing so like you know i mean she is by all accounts
00:49:30.620a pretty good dancer you know generally speaking for sure for sure and like1.00
00:49:36.780millennials will talk about the the how they felt when they saw britney perform
00:49:42.180with the snake for i'm a slave to you like that cemented our understanding of what good dancing
00:49:48.660looks like the same way that i'm sure madonna cemented or janet jackson also was incredibly
00:49:54.100influential in terms of what i thought good dancing looked like yeah or j-lo i mean we
00:49:59.480haven't even talked about j-lo yet right yeah there's a tradition of very good dancers
00:50:04.420middling vocals yeah memorable images that like stay with you even if in this case it's one that
00:50:12.100when you map yourself onto right no real there there paula abdul and the paula paula abdul what
00:50:18.800i mean she was a judge on american i like that yeah people understood her as a having discernment0.78
00:50:26.180when it came to talent people for many years right like she has charisma you know where she
00:50:32.380could parlay that into a judging gig where you arguably sustain yourself on just charisma yes
00:50:40.600today's episode is brought to you by zbiotics maybe you've heard people rave about zbiotics
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00:51:42.840diversity of the fiber my body receives. Okay, so people who know me know that I love sugar. Like,
00:51:48.160I have no problem ingesting large quantities of it. When kids come over to my house, they
00:51:53.720immediately beeline to the candy closet, which is a bread box that is just full of candy. I am the
00:52:01.500person who just eats the frosting, not the cake. But you know, we also get sugar from so many things
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00:52:17.180body feel better. I feel like as I get older, I have to treat my body more and more like an easily
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00:52:56.760for sponsoring this episode. Our last two questions are going to go back to back, and
00:53:06.100we will be able to revisit some of our Canada feelings. This is about Tate, Canada, and hockey.
00:53:12.540The first question comes from Lauren, and Melody's going to read it.
00:53:15.440This is just a semi-chill comment and not a serious question, sorry, from a British Columbian,
00:53:20.360but it makes all the sense that a girl from Calgary with an oil dad is the Canadian star
00:53:26.020to get widespread American attention? Classic Canada. Alternative Q, what's with the male gaze
00:53:32.020in Tate and that goalie outfit subverting the male gaze like pissing off hockey fans by wearing the
00:53:37.380pads wrong? And then the second question comes from Allison, and Melody's going to read it.
00:53:44.300Explain Tate's connection to hockey culture and sports in general. I took my 14-year-old daughter
00:53:49.400and her friends to her concert last summer. We also saw Olivia Rodrigo, Sabrina Carpenter,
00:53:54.200and she saw taylor too and the vibe is so different the clothing the fans wear the hockey
00:53:59.620jerseys and pennies and we play hockey but i've not seen the kind of outfits on fans like i did
00:54:04.980for tate how and why hockey i know she's from calgary okay so the hockey pads thing in the
00:54:11.340cover image of her second album think later she's standing in a black tank top and underwear and
00:54:17.200then there are like goalie pads leaning against her legs and the words think later on them yeah
00:54:21.900but the pads are on the wrong legs and then in one of the posters promoting a tour
00:54:26.340she's wearing a bedazzled jersey uh she has also performed at many hockey halftimes
00:54:33.080the hockey i think she performed at the nhl all-star game um fitting yeah so what are your
00:54:42.440thoughts on this well i've been talking a lot about this kind of cultural awareness that i
00:54:48.680gained of tate mccray through hearing her music yeah before i was aware of tate mccray and her
00:54:56.960like pop music and her impact i i think i learned about her this is like reminding me i think i
00:55:04.380learned about her from a tweet that was calling her a puck bunny yes because i think she famously
00:55:14.580dated a hockey player yes and that motivated most of her songwriting i think on think later
00:55:22.080which was the album that blew up got very big um i think that was how or at least was one of
00:55:31.460the first things i i i gained uh knowledge about tate mccray the the term puck bunny kind of
00:55:39.280ping pongs around my head which is implied that it's somebody who is fascinated by and continues
00:55:45.580to date hockey player like a like a hockey player groupie basically yes i think that the the point
00:55:51.620that the first question asker makes that like oh of course this would be the canadian star who
00:55:57.840translates to american audiences well right yeah yeah defines like personality i think or like
00:56:05.040you know like it's like oh right Canadian in my head oh maple leaves hockey right like syrup like
00:56:11.580all these like stereotypical Canadian images that she's pinning onto her her presentation
00:56:19.560and also like pretty Americanized understanding right like totally this upper middle class rich
00:56:26.500kid whose dad is a lawyer like that is relatable across lines yeah yeah I mean yeah and I think
00:56:33.820like also a lot of people dance you know i think like a lot of people you know either when their
00:56:38.720kids are there now like i i can't dance but i took a dance class when i was like six you know
00:56:43.300because my mom made me like it's like these are things that that make her make her relatable i
00:56:49.660think you know melody has this theory that i'm wondering if we can like intersect here and she
00:56:56.020was trying to figure out why all of these other gen z stars have entered into her algorithm
00:57:04.660in various ways like she's become deeply familiar with all of them but not tate mccray like nowhere
00:57:11.180in her tiktok algo and her theory is that it's because she's conservative coded what did your
00:57:18.460sister say melody my sister unlocked it all for me this morning because i was telling her about
00:57:23.120this recording and she was like i can't explain it but like she has hawk to a girl energy okay and
00:57:29.380i was like yes that's it like that's why she's not in my algorithms yeah i i think that's
00:57:36.240interesting something that i wanted to talk about in the switched on pop episode about tate mccray
00:57:41.220that didn't really fit into our larger analysis was like there is a quote-unquote bimboian
00:57:49.360presentation to tate yeah that i think a connects with the male gaze and b connects largely to like
00:57:56.020cultural trends of the 2020s and i think in america you know we're in trump presidency too
00:58:03.440and i think america writ large is being moved into this more conservative direction
00:58:08.820like young people are being pushed in a more sexless direction yeah you know a more kind of
00:58:16.920an era that is I would say like devoid of culture frankly and like what makes and defines popular
00:58:26.320culture and I think somebody like Tate who clearly has admiration in her head for stars like
00:58:34.260Janet Jackson and Madonna these deeply sexy like radiating sex appeal pop stars but existing
00:58:42.240in this era of culture is kind of watering that down you know and and i think going back to like0.88
00:58:50.660the bimbo-ness of it it's like tate mccray's character to a lot of people is like i'm sexy
00:58:56.900i can dance and i sing about being sexy like that's it like that's the start and the end of
00:59:03.120the conversation um and i i do think there's like a real point to the fact that like in america
00:59:11.960at least speaking for myself like country music is bigger than ever we see all of these artists
00:59:17.560pivot to more conservative aesthetics and a more conservative audience frankly like i think of like
00:59:25.120post malone who did rap music transition to rock and now did his coachella headlining set
00:59:31.980full country you know with like a whole country band kind of retconning his old hip-hop songs
00:59:38.800into country songs um I I think there's something notable to say there about like the conservative
00:59:47.540tide of of culture and the fame of somebody like Tate McRae who is a blank slate other than being
00:59:56.260like I am sexy and I have cool girl popular girl energy and she collaborated with Morgan Wallen
01:00:01.900a lot of listeners pointed that out right yeah whose politics are um i would just say not
01:00:09.560progressive uh right exactly and i also it reminds me to you know like if we're looking at the echo
01:00:16.640of of britney christina like late 90s early 2000s like that was an incredible moment of backlash
01:00:22.480against feminism and just like backlash culture generally and we're in another one of those
01:00:28.040moments right now right right like that's the echo to me I like that I like that I feel like
01:00:34.260like yeah we're in this like I think there was a moment perhaps like in the late 2000s and early
01:00:42.8802010s where our pop artists that were gaining a lot of popularity like Lady Gaga like Lorde you
01:00:50.160know these artists that were very like defined and defiant in the sense that they like pushed back
01:00:57.500on what was normal at the time and they both changed pop music as a result you know they were
01:01:03.040very internal in that like they were kind of the shepherd of their own image totally and i think
01:01:10.060tate coming from this new era is not really pushing against anything and yet is having
01:01:21.200still massive popularity with this album so close to what being number one on the billboard 200
01:01:27.080like there is the same type of celebrity just without I think the like pushing against norms
01:01:36.480you know which perhaps factors into this larger conservative era yeah well and even just think
01:01:42.080of the word conservative like I think sometimes we we miss it's it's primary evocation which is
01:01:48.580it's not pushing boundaries right it's not radical by any means no yeah it's just it's the like
01:01:55.460second tier iteration very safe in a lot of different ways right and a throwback like that
01:02:03.120nostalgia you know like mega is nostalgia right like they are all related yeah so i think tate
01:02:09.620mccray is part of this culture cycle that we're in for better or for worse you know what i mean
01:02:16.560yeah and we don't know what her personal politics are necessarily but that doesn't mean that like
01:02:22.500it's sort of like how taylor swift was utilized by white nationalism like that doesn't mean that
01:02:28.740taylor swift is a white nationalist it just means that like her popularity was uh exploited by a
01:02:37.880group that was gaining prominence at that time right like the imagery that she projects is
01:02:43.640in line i think with what is coming back in vogue unfortunately and i would be very
01:02:52.320interested to see where Tate McRae is in 10 years oh yeah I mean me as well because I think like
01:02:58.160this album is it has good songs on it you know like I really like Revolving Door for example
01:03:04.320like I think that's a great pop song but I'm curious to see what she does that's not tied
01:03:12.200to nostalgia cycles you know like I think she started putting out music and it was very in
01:03:17.520like the pop punk vein of what was trendy in the beginning of the 2020s you know and now we're in
01:03:23.700this moment where everybody's trying to be Britney and she's making music that is Britney Spears
01:03:29.040coded like I am also curious to see where she goes in her career and hopefully does something
01:03:35.860that's not tied to nostalgia you know yeah yeah well and I think about like watching Miley Cyrus
01:03:45.300i remember just being so annoyed by her i mean like what are you doing like this is so like
01:03:52.660you're just you're trying to push like it's it was such a clear and obvious rebellion in so many
01:03:57.200different ways right and like bangers era right like yeah yeah bangers era even though i really
01:04:01.440liked a lot of the song on band like that that album perfect pop album tops the bottom it's so
01:04:06.400long yeah anyway and then watching where she is now 10 years later i'm like this is a woman who
01:04:13.480was going to have a long and varied career right like I cannot wait to see where her artistry
01:04:19.840leads her and I think that there is that potential like if you watch those early like 2017 videos of
01:04:26.080Tate like singing on her keyboard like yeah there there's something there and so it depends on where
01:04:31.400she wants to take it yeah and I think the Miley comparison is apt because I think a lot of as
01:04:38.340we've been saying a lot of young listeners gravitate towards Tate McRae and I was thinking
01:04:42.740recently like i've been a fan of miley cyrus since i was like six years old and i have the
01:04:48.000hannah montana cd you know yeah um i i have been following her ever since and i can imagine
01:04:55.020maybe there's some young listeners who are really gonna come of age listening to tate mccray
01:05:01.260yeah which you know i i think is is kind of beautiful really you know like yeah no and like
01:05:08.220i learned a lot coming of age listening to britney spears in the background like you learn
01:05:12.600what you believe and don't believe in terms of how you accept or reject that image or negotiate
01:05:19.120that image right like I remember I seen a guy had a the Britney with like with her legs out behind
01:05:25.760her it's a very classic image that came with the first album I believe a guy had that poster on
01:05:30.760his wall when I was in high school I was like I don't want to date that guy
01:05:34.200totally it's instructive well this has been a total pleasure we will put like 17 different
01:05:44.100links to the episode that we evoke so many times in this in this episode um if people want to find
01:05:50.200more of you on the internet where can they find you so i am still producing switched on pop so
01:05:55.100you can totally listen to that um and i'm on twitter at bit burger b-i-p-p burger
01:06:01.740amazing yeah it's a song it's a really good song um by you can't change your handle now
01:06:09.800exactly it's my it's my defined um my defined persona is bit burger so that's where we're at
01:06:17.740amazing amazing thank you so much for being here thank you for having me
01:06:31.740Welcome to the Ask An Anything segment.
01:06:35.640This part of the show is usually for paid subscribers,
01:06:38.040but today we're letting everyone experience what a full episode of the Culture Study podcast is like.
01:06:43.240This part of the show is pretty self-explanatory.
01:06:45.420Someone asks something and I answer it.
01:06:47.740Sometimes it has something to do with the rest of the episode, and sometimes it stands alone.
01:06:52.380Sometimes it's with the co-host, and sometimes it's with Melody.
01:06:55.120Today's question is about something I love writing and talking about.
01:06:58.960This one comes from Laura, and Melody is going to read it.
01:07:01.740okay it's a little long but it's good yes what is that one friend's secret to having so many
01:07:07.460cool hobbies and being good at so many different things a former colleague popped up in a shared
01:07:12.720slack selling her art and it sent me into a spiral how is she so cool she always has the
01:07:18.600perfect alternative style oh this hand-painted silk kimono i made it as an omnivorous hobbyist
01:07:25.040knits sews farms bakes forages for natural remedies paints volunteers at the library's
01:07:31.060high-tech makerspace, just anything she puts her mind to. To boot, she's a loving mother,
01:07:36.700social advocate, and very thoughtful and talented at her highly technical day job.1.00
01:07:41.700Where do people like her find the time? Or is it not about time and just a natural talent to
01:07:46.720acquire new skills and knowledge? Is it more confidence? I've always looked at that list of
01:07:51.580hobbies, interests, and activities and long to be so omnivorous. Why do some people seem to have
01:07:57.500more time or more ability to do cool things in the same time? Why am I just so damn tired after
01:08:03.880putting my kid to bed? Why do I have to relearn the absolute basics every time I pick up knitting
01:08:09.100needles? My house isn't clean, my dog's not trained, I made frozen pizza for dinner, didn't
01:08:14.580stretch, and I don't have any other hobbies to show for it. What gives? Okay, so I read this
01:08:20.780question and I immediately thought I bet that Laura has so many amazing things and that someone
01:08:27.500could write the same post about her in some way right like maybe she doesn't like hand paint her
01:08:32.820kimono but there's probably this feeling that she is doing a lot of really cool stuff or that she's
01:08:39.080really great at her job and like does other things I don't whatever Laura's life is like
01:08:43.700when you see someone's life from the outside it is very easy to understand it only as an
01:08:49.620accumulation of all of those awesome things like this co-worker who's very cool he was like like
01:08:57.280is really bad at a lot of stuff you just don't see it yeah no if they weren't that if they were
01:09:04.900good it's truly everything like they're a robot right like there are things that they are very
01:09:10.480bad at and that like there are probably things that they feel like very self-conscious about
01:09:15.660or ashamed of or that they aspire to be more like someone else right like everyone has these things
01:09:22.240and when you only consume someone's life through I'm not even gonna say social media just like
01:09:27.840through glimpses of their life if you only see someone at like school pickup right if you only
01:09:36.040hear someone on podcasts like it's just so easy to understand all of them as these awesome things
01:09:42.520she could have foraged like one time but she posted about it and so it seems like part of
01:09:48.860her personality right like it seems like she forages every week but really she forages like
01:09:53.500twice a year yeah um and then i just think like the the second part of the question which is about
01:10:00.940like i'm just so tired there is nothing wrong with feeling that tiredness laura alludes to
01:10:08.340the fact that she has to put her kid to bed which to me suggests that her kid is pretty young right
01:10:13.000and that is like a life draining segment of life yeah where it feels like there's not a lot extra
01:10:21.220to give and we put this incredible pressure on ourselves to do all of the things and like also
01:10:28.780like be stylish and like have creative verb it also sounds like her co-worker is just a creative
01:10:35.200person I'm not a creative person like are you I feel like you're a more creative person than me
01:10:41.560uh I don't know like my creativity is like organizing flowers where they're going to go
01:10:50.780in like on graph paper like that's my creativity it's not it's not arts and crafts no it's not
01:10:58.100like and I have friends like this too who I'm like oh my god they're so effortlessly cool
01:11:03.560and they're probably like how does she run a marathon and like also work full-time you know
01:11:10.420what I mean like there's things that about everyone else's life that seem like I don't know
01:11:14.780how she does it that line totally the other thing that occurred to me was not just the like is this
01:11:21.980person naturally good at learning things maybe but then you also start to kind of do the time1.00
01:11:27.580math of where are the hours coming from she could be one of those freaks that only needs like four0.98
01:11:32.600hours of sleep totally I thought about that yeah I need at least nine every night and I've just0.98
01:11:40.620accepted that I just don't have as many hours in the waking day yeah there was some like I don't
01:11:46.560know some article that looked at a lot of super high achieving like CEO type people who are also
01:11:53.800parents and we're also doing all this other stuff and they were those like those people who can get
01:11:59.040four hours of sleep and still be incredibly high functioning yeah last night i got six hours and
01:12:04.72047 minutes and i feel like a shell of myself like yeah it's horrible the other day i got eight and
01:12:11.800a half and i wanted to cry all these people with kids are gonna like i was gonna say this is like
01:12:18.660this is the top three reasons of why like i don't think i should have children is because i need too
01:12:24.080much sleep also no mention of this uh co-workers partner like maybe the partner takes on a lot of
01:12:30.500child care like maybe they have an actually equitable relationship that would be sick maybe
01:12:34.820they have a nanny or they have really involved grandparents yeah you know totally i also thought
01:12:40.040like maybe this cool co-worker is like very good at turning down things she doesn't want to do so
01:12:45.840she's not saddled by like obligations maybe she has really good boundaries and maybe she also
01:12:51.140doesn't feel bad saying no. Yeah, this has been my secret. So last year, I like worked myself
01:12:58.600into burnout this year, we're recovering from that. And so I've said no to a lot of things.
01:13:04.080And I am experiencing this huge like surge of creative energy that I am putting into learning
01:13:09.360how to quilt as you'll hear me continue to talk about as the hyper fixation continues. But it just
01:13:15.060feels really good because I didn't think I could feel that feeling again, when all I could do last
01:13:20.380year was my only hobbies last year were like laying down karking yes karking you should define
01:13:26.920what karking is uh karking is short for carcass time which comes it's a long story it comes from
01:13:33.680a tiktok but uh when you just it's also it's related to bed rotting yeah but need to kark
01:13:39.200yeah and i think that that actually is a skill if you think about it rest is an incredible skill
01:13:44.420and one that we do not celebrate right like what we celebrate is this like cornucopia of creativity
01:13:52.420that's this easy like looks amazing on social media whereas karking is harder to display yeah
01:13:59.040and also like I would encourage Laura to think about what you probably have hobbies that you're
01:14:06.720just not thinking about as hobbies like a couple of years ago a friend of mine who is a mom of two
01:14:12.660she works full time, you know, volunteers, like she is this kind of person where she's just so
01:14:17.080cool. And she reads like 150 books a year. And I was like, how do you do that? And she said,
01:14:24.420it's my primary hobby. Yeah, I was like, Oh, I never this sounds so dumb. But I never thought0.99
01:14:29.680about reading as a hobby. Like reading is just something that I do. Right. But when you think
01:14:35.320about it in terms of a hobby, that it's like, Oh, I'm reading, I'm dedicating time to my hobby,
01:14:40.800Or, like, I firmly believe in, like, elevating the things that involve your hobby.
01:14:48.320So, like, I have a really nice Kindle.
01:14:50.560I have a really cool little lap bean bag to set it on.