00:03:37.140The Inland Empire, which is Riverside and San Bernardino County, that's another about six million.
00:03:42.680Then I think Ventura County is about about a million, maybe a little bit less.
00:03:46.100But we're talking about a huge, huge place that is bigger than most states.
00:03:50.280Yet the rest of the country, and understandably so, you look at the big city, the megalopolis Los Angeles, and you think of a lot of stereotypes.
00:03:58.220I mean, the great example, of course, was, who was it, Snoop and the Red Hot Chili Peppers in the concert during the Paris Olympics that was exclaiming, yeah, we're going to this is going to be an L.A. concert.
00:04:11.320Well, Snoop is from, well, Snoop is technically, I believe, from Claremont, which is one of the cities, suburban college cities out there in the eastern portion of Los Angeles.
00:04:20.740And the concert itself was held in Long Beach.
00:04:23.840All of them completely different areas all along answer to say, yeah, there's a lot of subtleties in Southern California.
00:05:26.080I have lived in Southern California my entire life, and I'm not sure what is bizarre, interesting, or alarming about our culture.
00:05:34.500I've not spent enough time anywhere else to be told how different I am as a Southern California person.
00:05:40.540Can you please enlighten me as to what you are getting at?
00:05:43.580Hmm. I wanted to have people as co-hosts on this series who simultaneously love where they're from and also understand, you know, through some sort of analytical distance, whether it's in writing or actually leaving the place, what is also like hilarious, weird, alarming, all of these things. So what do you think is all of these things about SoCal just generally?
00:06:09.780I mean, I think one of the distinguishing factors is just like diversity on steroids.
00:06:17.860So because I travel a lot through the United States, I mean, I mean, especially through the American South, the American Southwest, but also, you know, going to New York.
00:06:26.900I've been to a lot of places and like I go to almost any other airport in the country.
00:06:33.960And I don't fly out of LAX much because, again, I'm in Orange County, so I go through John Wayne.0.94
00:06:51.800I go to any other airport and I literally always think, wow, I forget how many white
00:06:57.940people there are in this country because you just do not see where white people are a majority.
00:07:04.860Sure, there are places in Southern California where there are that, but even then, I mean, that would actually be an interesting survey for me to try to figure out, like, what is the whitest city left in Southern California?
00:07:18.700Because, I mean, I can't maybe like the super, super exclusive places at this point, like Bradbury, like Newport Beach, I know is very, very white.0.74
00:07:27.780But even then, like we're not talking about the John Wayne era.0.77
00:07:31.000And by the way, John Wayne, all of his children, half Latinos because he only married Latinas.
00:07:37.420So that would be the first thing that I think distinguishes the Southern Californian.
00:07:40.340Like we, whether you like it or not, we are part of a diverse clientele.
00:07:45.180The other big one, and this is this puts us more in the realm with Texas, which Texas, North SoCal will want to hear this.
00:07:51.400But I think the base when we talk about food is going to be Mexican food.
00:07:56.020And especially with Southern Californians, that has been our mother's milk now for about 140 years where everyone is eating a style of Mexican food one way or another.
00:08:07.480And sure, you have all these other ethnic places for the immigrants and it's amazing food.
00:08:13.060But the children eventually realize, well, hey, Mexican food, let's put fun in our burritos.
00:09:22.380So that's sort of the negative part of car culture.
00:09:25.520But the other important thing is that we are all incredibly proud of what we drive, whether it's your imports, whether it used to be Tesla's.
00:09:35.200But now, you know, your Audi's, your Lexus's, your like higher end cars, whether they are or not, whether it's a low rider, whether it's the VW bus, whether like I did like one of the columns that I did.
00:09:48.300I think it was maybe in 23. But, you know, California is basically by 2026, they want to outlaw chroming, chroming in vehicles, chroming for anything.
00:10:00.080And so the stance that I took, look, I love the environment. I do think we need to crack down, especially on environmental racism.
00:10:05.120And a lot of these chroming facilities are now in working class neighborhoods.
00:10:08.800But when we talk about like, who are we trying to save from chroming?
00:10:12.740It's also who are we being punitive.0.98
00:10:16.040And that is working class cultures, specifically Mexican and black culture, where we love our big freaking bumpers, our hubcaps, just as shiny as a diamond.
00:10:27.340So I went and talked to, you know, went to car clubs and all of that.1.00
00:10:30.720And they're like, yeah, this is crazy.
00:10:32.060And by the way, if you're going to try to stop us from doing the chroming, we're just going to go to Tijuana or Arizona to get it.
00:11:06.940and i grew up though on the other side of the mountains in idaho and also in a place where
00:11:11.260that like car culture was huge like when you um got your first car when you were 15 or 16
00:11:18.140it was always a hand-me-down in some capacity but then like the the point of pride was you fixed it
00:11:23.420up yeah right um and you fix it up with your friends and like these gorgeous old trucks or0.54
00:11:29.460even like i drove a shitty ass subaru but like i put in a sick stereo because that's what mattered0.96
00:11:35.800Right. And because some of it, you're not driving in traffic there, but you are driving a lot just as distances between places.0.95
00:11:43.020And I think like when you spend more time in your car, that place becomes more of a point of pride and identity than elsewhere, for better or for worse.
00:11:51.560And, you know, because you mentioned trucks and I forgot to mention trucks because, of course, Southern Californians love their trucks as well.
00:11:56.840And I think that's where the car culture is different from other areas because our temperature is so beautiful.
00:12:04.180you could drive them all out in idaho you need a sturdy car you're probably not going to be
00:12:09.300you're not going to have a low rider as a daily driver because the snow's just going to eat
00:12:14.220through it so you're going to get your ford f-150s your little toyotas what you know your gmcs of
00:12:20.840course you're going to get the subarus and they're all beautiful cars and we all have them by the
00:12:24.840way here in southern california as well but here it's like you see it all going back to what i said
00:12:28.780the diversity, just diversity of everything. Today's episode is sponsored by Wild Alaskan
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00:17:35.040So our next question, I would not throw at just anyone, but I would throw at you because you are also a history buff and you love, like, the history of specific places.
00:17:44.960Do folks in Southern California visit the old Spanish missions, maybe on high school field trips?
00:17:49.720Visiting Old Town San Diego while in town on a work trip revealed a place eerily similar to Colonial Williamsburg in Virginia, just with a Spanish colonial flavor instead of a British one.
00:17:58.900I've also visited the La Purisima Mission when in Lompoc, and I saw a statue of a Junipero Serra near the state capitol building in Sacramento
00:18:07.460Colonialism has a complicated legacy, but the history and influence is insightful, especially given the names of most major California cities are tied to the missions and saints
00:18:18.060First, can we just talk a little bit about the role that missions played just in the formation of what we now know as SoCal?
00:18:26.480Not just SoCal, but all of California.
00:18:28.980And yes, Junipero Sera, who's now a saint, he was a Dominican who in the late 1700s,
00:18:37.120started in 1769 was a Porto Alto expedition.
00:18:41.680But basically the first Europeans who traveled through inland California were Spaniards
00:18:47.380who were doing it in the name of the crown, but also in the name of evangelizing through Catholicism.
00:18:51.980so they set up i think it was 21 missions going from san diego i think the most northern one is
00:18:59.280santa rosa so in in the bay area but yeah they went up there and the at least what they teach
00:19:05.060us in schools and yes it's all about schools is that they were roughly a days away from each other
00:19:11.400walking like so slow slowly but surely they fell into this you know so this was during the spanish
00:19:17.280era they fell into disrepair during the mexican era which wasn't that long then by the time
00:19:22.740americans start coming in in you know in droves truly after really after the civil war a lot of
00:19:28.920these were in disrepair but because of this novel named ramona by helen hunt jackson who she sought
00:19:35.980to tell the story of the mexicans who were here and oppressed by the americans and also the native
00:19:41.520American. So she tried to do like sort of a California version of Uncle Tom's cabin.
00:19:47.580But instead of sparking a civil war, it did the opposite. It had Americans wishing for the days
00:19:55.820that never really existed, the days of the gay Spanish dons and señoritas doing fiestas for0.99
00:20:02.180weeks on end. And so all of a sudden, people started wanting to dress like Spaniards,0.93
00:26:57.260Cause that's the type of stuff we would do, but we crunched the numbers and it turned
00:27:01.040out that the lowest vaccination rates at the time in California were in South Orange County.
00:27:06.500Now, South Orange County is the richest part of Orange County. That's when we talk about
00:27:10.520the real housewives. That's sort of in that area. Cota de Casa, Rancho de Santa Margarita,1.00
00:27:14.920and all of this. And the highest rate, and this is before COVID. Remember, this is like 2016,
00:27:19.3002017. So those people were not liberals. They just, frankly, in my opinion, a lot of these
00:27:24.880crunchy granola types, they just have too much money. When you have too much money,
00:27:28.800you start going crazy like oh i am i it goes back to this whole idea of elon musk and peter
00:27:35.240thiel like we are gonna live forever well you can afford to try to live forever when you have a lot
00:27:40.980of money when you're actually a working class type of person historically things have changed now of
00:27:45.340course but you're going to scrounge for any little bit possible so and that's a thing i have seen a
00:27:52.320lot of these crunchy granola types blah blah blah they're not really liberal they're not really left
00:27:57.140They're proto-fascists who are able to hide behind either their baby boomerism, their money, their performative politics.
00:28:07.040Yeah. Or they mistake identity politics as politics. Right.
00:28:10.340Like they're like, I am OK with gay people. And like I will say out loud that I think racism is bad.0.82
00:28:16.920But the way that they vote with their dollars and the way that they even would vote if they didn't weren't embarrassed to be Republican would be different.0.88
00:28:24.520And not only that, the people they surround themselves are mostly gabachos, white people.0.54
00:28:28.480And like, that's not that's no left. That's no that's not that's not even liberal.0.95
00:28:32.060These are proto fascist. And in in Orange County, you have a bunch of them.
00:28:36.880You've always had a bunch of them in also like, you know, Beverly Hills, Culver City, all these areas where this, you know, the Erewhon people basically have funneled themselves into this.1.00
00:28:48.600Then you get the pandemic. Then you get Trump. Then you get all of this.
00:28:51.580And, yeah, it's not surprising that people are now able to make a lifestyle out of it and be really out in the open and say, oh, yeah, no, this is what my politics.
00:29:00.160And by the way, if you call them conservative, they're like, I'm not conservative.
00:29:49.980Like, so much of it is just having too much money and, like, becoming insular and not having anyone who will call you on your bullshit, right?0.99
00:37:15.040And that is just encapsulates the Southern California spirit of how you would want to
00:37:20.280spend your weekend just out in the park in someone's backyard grilling drinking watching
00:37:26.180sports yes with your outdoor television or now on your phone and just enjoying it why do you want to
00:37:31.260be in air conditioning you know the whole time that's what other parts of the united states for
00:37:35.200that's what texas is for or you're spending your time in the car and you're like i if i'm not like
00:37:39.440once i get out of the car i don't want to be in any sort of enclosed space yeah right um and that
00:37:44.520allergy to for me in texas this is always a problem when i live there was that i just like
00:37:50.300it was over air conditioned all the time like i was cold all i was how am i cold in the state of
00:37:55.460texas for like five months out of the year but they're trying to keep anyone who's wearing
00:37:59.760normal clothes at a normal temperature so okay so we have one more socal question that we're
00:38:05.380going to save for our subscriber only ask in anything segment so it's about what someone
00:38:10.060should know before making the move to socal so can you stick around for this of course
00:38:14.420All right. So if you want Gustavo's insider advice on moving to SoCal and his top three restaurant recommendations, that's just if you like want to be there at some point, you have to become a paid subscriber. Head to culturestudypod.substack.com to get the full conversation.
00:38:31.340It's been such a pleasure to have you. This is like my platonic ideal of an episode. So where besides your newsletter, which we'll link, where else can people find you on the Internet if they want to find more?
00:38:41.060I mean honestly the newsletter is the best thing because I would say like Instagram I'm over Instagram Facebook nah Twitter I'm still on because it's a cesspool but I always knew it was a cesspool and honestly when I saw you last time you were checking it I was like why are you still there and you're like it's curiosity right like you're like it's interesting I mean observe almost I and that's the thing I don't even follow like any of the alt loser shit I'm following like
00:39:11.060Like Super 70s Sports and The Hard Times, which is like The Onion, but for punks.
00:39:18.180It's like all it is is parody stuff, and they're still there.
00:39:20.720If they all migrated elsewhere, I'd probably go, but they're all there.
00:39:23.900And I've also been in a seven-year-long gif war with like 44 people where we just send gifs to each other.
00:39:30.720I cannot end it, so I'm going to be there until I get suspended, and I've been suspended in the past, so that might happen.
00:39:36.940Amazing. Thank you again so much. This has been just incredible.