00:00:00.000uh so i'm gonna send you the sirens in park slope this is gonna be a fucking problem all episode0.99
00:00:06.600isn't it welcome to new york the big apple keep in something about you being in new york for this0.98
00:00:11.880episode that way we get weirdos in our mentions being like but you're still doing it on zoom
00:00:16.000this is what is so fucking fascinating to me is like i i started god there's like a starter's0.71
00:00:21.440pistol going on outside oh so no that that is a um there's construction near you i'm i'm like0.77
00:00:26.880two blocks from a apartment building going up that is some sort of construction site
00:00:32.520flintstones horn within limits of course wait sorry there's a siren outside there's sirens a
00:00:38.520lot in new york has anyone talked about this no one has no there's noises in new york this is why
00:00:42.260every brooklyn based podcast just has sirens and sometimes you're like oh they they should have0.97
00:00:47.380waited for the fire truck to pass no you can't there's no way to do it and so there's a fucking0.98
00:00:53.780helicopter. I love Micah Hobbs experiencing New York in real time. I can't. I'm never coming back.0.98
00:01:14.020So I have noticed that most of our episodes only get good when we start talking about the book.
00:01:18.360So I'm going to dive pretty quickly into this book. Peter, do you know anything about the 48
00:01:23.380laws of power? I've heard of the book, but I don't really know anything about it. My
00:01:26.980high level memory of this is that this is like lessons that this author learned from like
00:01:34.420observing powerful people about how to acquire power or something like that. I think you're
00:01:38.600basing that on the title. I think you know the title and you're extrapolating. That is possible.
00:01:42.700You're like, I think there's 48. How many are there? Early in this podcast, I used to
00:01:46.960at least look up the wikipedia of the books you were doing and then i was like no you have to be
00:01:52.680fresh this is my whole thing and now you do nothing and now i do nothing and now i do nothing
00:01:58.020and this is what you get so the 48 laws of power is by a guy named robert green who we will talk
00:02:03.040about later it is published in 1998 as usual it's basically impossible to get decent numbers on how
00:02:09.100many copies this book actually sold but the number you usually hear is between one and two million
00:02:14.140copies. It seems to have spread mostly through word of mouth among like CEO types, but then it
00:02:22.180made its way to hip hop. So there are lyrics in Jay-Z and Kanye West songs referring specifically
00:02:30.260to this book. Oh, hell yeah. And you are going to wrap them for us right now. Yeah, that's the rest
00:02:34.840of the episode. It's just a series of couplets. It also says on the Wikipedia entry that Drake
00:02:39.180is developing a series called the 48 Laws of Power, but it also says that he's developing
00:02:44.240it for Quibi. So I don't know if that Wikipedia just hasn't been updated in a while. And then
00:02:49.480according to the author, it's now been read by Fidel Castro, among other like heads of state.
00:02:56.280And this book doesn't really show up on the sort of best business books ever, like most
00:03:02.180influential self-help books. It doesn't really show up on those lists, but it does show up on
00:03:06.080a lot of lists about the best self-help advice for men oh okay so this really bounces around
00:03:13.340the sort of polite version of the men's rights activist world this this is seen as a kind of
00:03:20.660bible for like how to be a man okay in the world that's an interesting framing because now i'm
00:03:26.180picturing like 70 year old fidel castro being like how do i be a man in this world wearing a
00:03:31.940Fedora, doing magic tricks at the other end of the bar in LA. Okay, so this is the first paragraph
00:03:37.360of the book. The feeling of having no power over people and events is generally unbearable to us.
00:03:43.760When we feel helpless, we feel miserable. No one wants less power. Everyone wants more.
00:03:50.100In the world today, however, it is dangerous to seem too power hungry, to be overt with your
00:03:56.140power moves. We have to seem fair and decent, so we need to be subtle, congenial yet cunning,
00:04:03.380democratic yet devious. It's a real problem. Yeah. We all want power, but we can't just be
00:04:08.440like telling people, hello, I would like more power. I immediately don't relate, I have to say.
00:04:12.580Yeah, I struggled. There are many situations where I want less power. I also am a little
00:04:16.780concerned that he seems to be portraying power as he defines it as somehow conflicting with fairness
00:04:24.720and decency he says we have to seem fair and decent right off the bat he's like you know how0.99
00:04:30.760we're all big pieces of shit yeah i think one of the tensions that showed up for me literally like0.98
00:04:35.640within words of starting this book was like where in modern life are people engaged in power1.00
00:04:42.600struggles like this right yes there's office politics like you know we we all kind of exist
00:04:47.320within hierarchies that like on some level you have to do a little bit of like strategery yeah
00:04:51.440You know, there's various other things of like maybe you want to be the president of the PTA or like you want to coach your kid's little league team and somebody else wants to as well.
00:04:59.520And you got to, you know, kind of lobby a little bit.
00:05:02.100But like he makes explicit reference throughout the book and especially in the intro to like the French court, how there were all these people like around the king.0.97
00:05:11.140And you had to suck up to the king, but you couldn't like make it obvious that you were sucking up.
00:05:16.180And you had to beat the other like courtiers and kind of scheme and backstab and do all this kind of stuff like this, this sort of Game of Thrones conception of, you know, human societies.0.94
00:05:27.600This was immediately conjuring up Game of Thrones to me.
00:05:30.160So I'm glad you said it because there's something weird about a framing where our everyday lives are a struggle for power.
00:05:36.760If you read that paragraph and it resonates with you, you're probably conceptualizing your life as like this elaborate realpolitik.
00:05:44.940Yeah. And you're actually living out a fantasy just by reading this.
00:05:49.480Right. This this reminds me of a lot of like the watch marketing and things that are pitched at men.
00:05:54.980OK, so we're going straight into personal attacks.
00:05:59.480Chosen deliberately, Peter. It's like, you know, you're hiking mountains and you're out in the elements and you're like on a sailboat in the middle of the night trying to survive and whatever.
00:06:07.120And you need this watch because you're such an extreme person.
00:06:09.600Right. Maybe I should have said Patagonia or something. But it's like it's selling you this fantasy of your life is like much more exciting than it is. Right. Most of the people who drive SUVs are not like busting sand dunes in the middle of nowhere and going over streams.
00:06:23.820Man, you're you keep preempting me. I was like, I mean, as soon as you were talking about this, I was thinking about those commercials of SUVs out in the desert. Yeah. An authentic SUV commercial is like you pulling into a Texaco.
00:06:37.180This book could have been called Think Like a Straight Man, and now I do. That's what you're
00:06:41.760picking up on. When you said Think Like a Straight Man, now I have a, made me think of
00:06:45.280that Steve Harvey book, and now I have like, act like a gay boy, think like a straight man.
00:06:51.800That's going to be the title of our book when we finally do one, Peter,
00:06:54.480because our powers combined. Okay, so here is the end of the intro. He is laying out what the book
00:07:00.060offers and kind of how it is going to work, what this book is going to contain.
00:07:03.760Consider the 48 Laws of Power a kind of handbook on the arts of indirection.
00:07:09.780The laws are based on the writings of men and women who have studied and mastered the game of power.
00:07:14.940These writings span a period of more than 3,000 years and were created in civilizations as disparate as ancient China and Renaissance Italy.
00:07:24.260Yet they share common threads and themes, together hinting at an essence of power that has yet to be fully articulated.
00:07:32.820The 48 laws of power are the distillation of this accumulated wisdom gathered from the writings of the most illustrious strategists, statesmen, courtiers, seducers, and con artists in history.
00:07:47.340Who would you listen to if you were trying to figure out how to coach the Little League team?
00:19:29.040what i don't even understand the ostensible theoretical reason for the bird gouging out
00:19:35.900the wife's eyes exactly she's the good one in the story it's literally like if you try to be nice
00:19:41.080it will backfire because the person you were nice to will take advantage of you possibly0.99
00:19:47.040attack and try to kill you what the fuck is this also what was this snake's plan for the next0.99
00:19:52.480several days we're then we're gonna do one more of these peter okay in law three conceal your1.00
00:19:58.740intentions, he says, most people are open books. They say what they feel, blurt out their opinions
00:20:04.400at every opportunity, and constantly reveal their plans and intentions. Many believe that by being
00:20:09.240honest and open, they are winning people's hearts and showing their good nature. They are greatly
00:20:13.740deluded. Honesty is actually a blunt instrument, which bloodies more than it cuts. Your honesty
00:20:19.000is likely to offend people. It is much more prudent to tailor your words, telling people what they
00:20:23.720want to hear rather than the coarse and ugly truth of what you feel or think. During the War of the
00:20:28.880Spanish Succession in 1711, the Duke of Marlborough, head of the English army, wanted to destroy a key
00:20:34.720French fort because it protected a vital thoroughfare. Yet he knew that if he destroyed it, the French
00:20:39.760would realize what he wanted. Instead, he merely captured the fort and garrisoned it with some of0.83
00:20:44.980his troops, making it appear as if he wanted it for some purpose of his own. The French attacked
00:20:49.860the fort and the duke let them recapture it once they had it back though they destroyed it figuring
00:20:54.960that the duke had wanted it for some important reason now that the fort was gone the road was0.97
00:20:59.420unprotected and marlborough could easily march into france what the fuck is that's not like it0.89
00:21:04.920conceal your intentions is really really good advice if you are in the midst of medieval warfare0.96
00:21:13.340the ability of that to translate to my everyday life where most of my interactions are with1.00
00:21:19.460the kebab guy i just don't see it like what what does this even get me like in the workplace
00:21:25.800context this is what is so fascinating to me is like after a while the anecdotes get very repetitive
00:21:31.780it's like ancient china the roman empire ancient greece he has a bunch of stories of nikola tesla
00:21:39.460like a ton of stories about nikola tesla he has a bunch of like uh louis the 14th like french court
00:21:46.340pre-revolution france things sure he does not have i'm not exaggerating a single anecdote in
00:21:52.840this entire book from an office he'll give you this like little aphorism of like conceal your
00:21:58.160intentions or something and then the next paragraph will be like in 252 the emperor
00:22:03.780so-and-so of china wanted to conquer the general something something and you're like0.98
00:22:08.100why am i hearing this i'm just picturing jay-z reading this shit0.92
00:22:12.740that's why he has so many lyrics about the duke of marlboro a huge percentage of this book0.98
00:22:22.460is basically just like unbelievably sociopathic advice right law seven let others do the work
00:22:28.960for you but always take the credit no doubt law 12 use selective honesty and generosity
00:22:34.660to disarm your victim he uses the word victim throughout which i think is weird
00:22:39.200in that law victim is like like your friend right or like the my co-worker who didn't get the
00:22:47.900promotion and i did right in law 14 pose as a friend work as a spy he has this whole thing
00:22:54.840about like crush your enemies completely and again you're just like robert i work at quiznos
00:22:59.540i don't have like enemies i'm trying to think of where this would apply the most
00:23:03.100and maybe it's like if you're like a cabinet member or something he actually uses a ton of
00:23:08.740examples from henry kissinger yeah and like yeah if you're the secretary of state and you're dealing
00:23:13.080with like weird conniving other heads of state and like you kind of are in some way engaged
00:23:18.000in some of these like power battles right then like yeah some of the stuff is useful conceal
00:23:22.720your intentions right like you you've sort of like literally dedicated your life to the pursuit
00:23:28.540of power right you're not coming into contact day to day with people who you're just trying to like
00:23:34.400build fulfilling relationships with right if you're living henry kissinger's life you are a0.60
00:23:40.220sociopath and you have chosen the life of a sociopath you know so i before we get to the
00:23:45.800other categories of information this book contains i just want to talk a little bit about like the
00:23:49.560specific kind of sociopathy that he's promoting here so in the intro he says genuinely innocent
00:23:58.040people may still be playing for power and are often horribly effective at the game since they
00:24:03.200are not hindered by reflection. Once again, those who make a show or display of innocence are the
00:24:08.660least innocent of all. You can recognize these supposed non-players by the way they flaunt
00:24:13.540their moral qualities, their piety, their exquisite sense of justice. But since all of us hunger for
00:24:18.940power, and almost all of our actions are aimed at acquiring it, the non-players are merely throwing
00:24:24.180dust in our eyes, distracting us from their power plays with their air of moral superiority.
00:24:29.900Oh, this is this is just what Republicans believe. You see it all the time in the language they use when they talk about virtue signaling, for example, which, you know, I think you can say is a real thing.
00:24:44.500But they are obsessed with the idea that progressives who talk about morality and, you know, doing the right thing, et cetera, are faking it.
00:24:54.280And in fact, they have these devious plans.
00:26:47.500And so on the sort of extreme cuck end where I am of this, there are people who have what's called zero-sum aversion where people will actively avoid situations that are just objectively zero-sum, right?
00:26:59.480If I win a tennis game, you lose a tennis game.
00:27:01.940And so people like me who are super conflict-averse just like don't really like playing tennis or like doing those kinds of competitive activities with friends.
00:27:08.480But then on the other end of the spectrum, there's people who have what's called social dominance orientation.
00:27:14.180that physically like cannot see situations as win-win yeah you can explain to them like in
00:27:21.460very clear terms like both people benefited from this interaction and they'll be like no he won
00:27:27.400so it's like this idea that like you can't look for win-win scenarios because you don't think
00:27:34.080that they exist well you know a little peek behind the curtain for listeners but you were
00:27:38.900recently at my wedding. And I just want to ask you, who do you think won?
00:27:46.320The world, because there's one fewer single straight man in the world walking around.
00:28:10.100I don't mind competitive stuff with my friends, but there are people who in the workplace, in personal relationships, etc., just cannot tolerate the idea of someone else doing well.
00:28:21.280And just to give an example of where this stuff might lead, I think that a lot of these mindsets sort of feed into things like incel culture, where these guys create an adversarial relationship with women in their minds, right?
00:28:37.200They can't help but view women as their enemies, even though they are fundamentally trying to connect with them.
00:28:44.140This is actually kind of where I was going with this, because they've measured this in various countries and across time periods, etc.
00:28:50.460And typically what you find in society is that zero-sum thinking is more common among majority groups.0.67
00:28:57.940So like white people, men, depending on the country, Christians are more likely to engage in zero-sum thinking.0.58
00:29:03.120Basically, this is one of the major things that prevents policies that would increase equality because people like physically cannot process the idea of more equality as not taking something away from them.0.81
00:29:18.420So there's actual studies on this where they give people like scenarios.
00:29:21.240They're like, okay, Latinos are less likely to get home loans than white people.
00:29:24.760So like the mayor is going to pass a policy that like promotes home loans for Latinos.
00:32:57.400most importantly the quality of the attention is irrelevant what no i don't i i think if you're
00:33:03.620like an intern at a company and you want to get a promotion you you do need positive attention
00:33:07.940running and running into like the board of directors meeting and like doing a hear ye hear
00:33:12.460ye i don't even understand what quality of attention means actually but all right never0.98
00:33:17.460mind this is stupid i can't this is making me we're already spinning our wheels this is making0.96
00:33:22.520me mad. It's making me mad. So that was law six. In law 14, pose as a friend, work as a spy. He's1.00
00:33:29.340talking about how like sort of elder statesman, he loves this political advisor to Napoleon named
00:33:34.960Talleyrand. He has 29 anecdotes featuring this Talleyrand guy. And apparently in these sort of
00:33:40.500cocktail party diplomatic conversations, he would constantly be like spying on people to try to get
00:33:45.080intel on them, which honestly is like a thing that people do in like the diplomatic world. So
00:33:49.060fine, whatever. But also not what you should be doing at work happy hours. He says,
00:33:54.460a trick to try in spying comes from La Roche Foucault, who wrote,
00:33:58.580sincerity is found in very few men and is often the cleverest of ruses. One is sincere in order
00:34:04.340to draw out the confidence and secrets of the other. By pretending to bear your heart to another
00:34:09.680person, you make them more likely to reveal their own secrets. Give them a false confession and they
00:34:15.540will give you a real one another trick was identified by the philosopher arthur schopenhauer
00:34:20.540who suggested vehemently contradicting people you're in conversation with as a way of irritating
00:34:25.960them stirring them up so they lose some of the control over their words in their emotional
00:34:30.680reaction they will reveal all kinds of truths about themselves truths you can later use against0.99
00:34:35.860them what so make up shit to confess to people like i'm addicted to coke oh you're also addicted0.98
00:34:40.680to coke haha now i know you're addicted to coke yeah well that one at least makes like has like0.99
00:34:45.380an internal coherence but the other one is just like get someone mad and they will start confessing0.70
00:34:51.540things somehow be super fucking irritating to the point where someone blows up at you0.70
00:34:56.660and they're like ha ha now i know what makes you blow up in the course of blowing up they're like1.00
00:35:01.220you piece of shit i'm addicted to cocaine oh no1.00
00:35:05.160oh god i can't i can't keep doing this peter but there's there's one more1.00
00:35:10.940this is the perfect like triptych of anecdotes this is from law 20 do not commit to anyone
00:35:16.900oh he has a bunch of like weird sort of quasi dating advice just after i got married he says
00:35:21.940when picasso after early years of poverty had become the most successful artist in the world
00:35:26.840he did not commit himself to this dealer or that dealer instead he appeared to have no interest in
00:35:32.480their services this technique drove them wild and as they fought over him his prices only rose
00:35:38.220So Picasso, when Henry Kissinger, a US Secretary of State, wanted to reach detente with the Soviet
00:35:44.960Union, he made no concessions or conciliatory gestures, but courted China instead. So use the
00:35:51.580rules on the Soviet Union. He then refers to the author of this Talleyrand biography that he uses
00:35:58.860a million episodes from. He says, this tactic has a parallel in seduction. When you want to seduce
00:36:04.500a woman's then fell advises court her sister first rule number 46 bring a black light
00:36:10.740this goes to your one book theory peter it's all one book baby because it's ultimately0.94
00:36:17.360fucking dating advice there's no you can't get like a straight guy writing 500 pages about the0.99
00:36:24.280laws of power without him being like here's some here's some tips for getting pussy too fyi don't1.00
00:36:29.960text back yeah and also fucking someone's sister is not a great way to fuck them even if you don't0.99
00:36:35.720think it's morally repugnant it's just like this is bad advice if it works you have successfully0.99
00:36:41.980seduced a very unwell person who needs who needs therapy so badly right like if if someone is like
00:36:50.580that vulnerable i know insecurity then they're definitely the kind of person where you can just
00:36:55.440do the lint trick too right you don't have to go through you don't have to go the whole sister0.74
00:36:59.540route so this after all this shit i'm sort of like halfway through the book now and i'm like0.95
00:37:05.120okay who is this fucking guy like who's this author right his name is robert green he hasn't0.97
00:37:10.240really done anything else if you google him it's like he's one of these people that sort of rode0.98
00:37:13.600this book to like a bunch of other books that's weird i thought he would have risen to the top
00:37:17.720of the global order by now using these sick laws of power i i do want to say there are two very
00:37:24.700interesting things about the author of this book. The first, and this is, I think, unique on this
00:37:29.520show, is that he's an actual subject matter expert. Okay. He grows up in LA. He grows up in
00:37:34.180like a seemingly middle-class family. And then he goes to the University of Wisconsin-Madison
00:37:39.940and graduates with like a classics degree. And he speaks five languages. What the fuck? He like
00:37:44.580actually knows all this like Greek mythology and shit. And when he speaks about like the Roman0.95
00:37:49.000empire and stuff, he does actually seem to be drawing on some like legitimate expertise. I'm
00:37:53.980sorry, but like what a waste of a life. You, you, you, you learn five languages and you're like,0.99
00:37:58.800I'm going to write a book about power for the boys. There's also something really funny about
00:38:04.520how this book comes about. Like no one ever talks about these books as basically like
00:38:08.540as artifacts of marketing, right? You're, you're coming up with a title and a cover and that's why
00:38:12.900like 95% of people buy it. It's not really the text of the book. So he basically graduates with
00:38:18.140this classics degree in 1980. And then he like bounces around. He says he has 80 jobs over the
00:38:24.540course of the next like 10 or 12 years. He eventually moves to Hollywood and tries to
00:38:29.160make it as a screenwriter. And like he has zero IMDb credits other than the Quibi series.
00:38:34.620So it doesn't seem that that like hit for him. This is the Ben Shapiro arc. He somehow gets
00:38:39.060this fellowship in Italy. I think Italian is one of the languages that he speaks. And he basically
00:38:43.320meets a book marketer, this guy that like does coffee table books named Juiced Elfers, who was
00:38:49.880actually listed in some printings as a co-author of this book. And then he says that like the
00:38:55.060genesis of this book was that he's like telling this book marketer guy, he's like, I've been
00:38:58.540trying to write a biography of Julius Caesar for the last like five years, but like, I just can't
00:39:03.820really, I don't know if it's like a motivation thing or he can't really get the framing or
00:39:07.000whatever but like that just isn't working this julius caesar biography and then my theory is
00:39:13.280like between the lines this guy who's like a book marketer is like why don't you just put together0.95
00:39:19.140all your greek and roman shit into like a fake ass self-help book your julius caesar biography0.99
00:39:24.240isn't coming together what if i propose to you doing something much dumber would you like that0.99
00:39:31.360So the second interesting thing about Robert Greene, I cannot fucking believe this, is that he actually has good politics.0.61
00:39:40.300So I'm going to send you an excerpt from an interview that he gave to The Guardian in 2012.
00:39:44.780He is now working with labor organizers in Latin America, and his liberal politics disappoints some of his fans in the business world who expect him to be a champion of the ruthless go-getter.
00:39:55.300I'm a huge Obama supporter, he says.0.68
00:40:32.000Like I Googled, like I forgot to put in his birth date and it's the wrong Robert Green.
00:40:35.420No, but you know it's the right one because he's talking about Jay-Z and 50 Cent who presumably he knows of their existence because they talked about his book, right?
00:40:43.000No, he wrote, he co-wrote a book with 50 Cent called The 50th Law.
00:40:46.640You're really making me wonder what the 49th Law is.
00:40:49.560But then what is interesting to me is he also has the same blind spot that we see in so many of the authors where he doesn't seem to think that he's doing anything to promote this worldview.
00:40:59.860So in the Guardian interview, it says Green states that he doesn't try to follow all of his advice.0.88
00:41:05.660Anybody who did, he says, would be a horrible, ugly person to be around.1.00
00:41:09.640Why do these authors keep doing this shit?1.00
00:41:11.800I do genuinely find this fascinating.0.99
00:41:13.360I listened to a bunch of podcast interviews with him where he talks about like he believes
00:41:39.740But then to me, the core of his blind spot is this thing where he says, oh, I'm not telling you to do anything.
00:41:47.220I'm just telling you how the world works, right?
00:41:49.520If you look back at what he said in the intro of like, oh, the lessons from 3,000 years of history, it's like he mentions like great statesmen and also seducers and con artists.
00:42:36.740I assume that the reason we see this from these authors is basically their inability to admit to themselves that like their sort of primary output into this world, the thing that they're known the most for is sort of evil.
00:42:51.320And so instead they have to imagine that it wasn't quite as bad as people are saying that it was.
00:42:57.320I also think another very important element of his blind spot is he's never actually had power.
00:43:04.480OK, one of the interesting things that he says in various interviews is that one of the inspirations for the book was trying to be a Hollywood screenwriter.
00:43:13.880And some of the laws that he's coming up with are like the way that he was treated by Hollywood executives.
00:43:20.920Right. This thing of like blaming people when something goes wrong, never letting people know your intentions.
00:43:26.980What he's doing is he's looking at the ways that he was treated when he didn't have any power.
00:43:33.640and he is projecting this necessity onto them you must behave like this right but that's not
00:43:40.920actually true what he's basically doing is playing out his bitterness and resentment and hurt at the
00:43:46.380way that he was treated when he was at the bottom of the ladder i really like how this his sort of
00:43:52.640arc is just like a great himboification he's like this this brilliant you know historian
00:44:00.040knows multiple languages and then he's like no i'm gonna i'm gonna write a self-help book0.68
00:44:06.880get rich and dumb yeah he just he wanted to like be on a beach just trying to get laid or something0.63
00:44:13.400and he had never done that he was yeah he was too much of a nerd so i i'm proud of him his next book0.99
00:44:19.980is called the art of seduction oh fuck yes dude okay why does this keep happening because remember0.82
00:44:24.920the tim ferris book his next book also had like long uh digressions about seduction it's so0.99
00:44:32.600fucking weird these guys are like just getting like book tour pussy after their first book hits0.97
00:44:37.200and then they're like you know what you know what i'm gonna write a whole book about this1.00
00:44:42.340yeah it's like uh they go on these book tours and every journalist like but have you had sex
00:44:46.260and they're like actually actually yes so to get back to the book the third pattern in the 48 laws
00:44:52.500that I want to talk about is these weird flashes of insight that are immediately used for evil.
00:45:02.520So law 27 is play on people's need to believe to create a cult-like following.
00:45:09.920And he gives all these steps of like how to create a cult. So here's the opening.
00:45:15.820To create a cult, you must first attract attention. This you should do not through
00:45:20.040actions, which are too clear and readable, but through words, which are hazy and deceptive.
00:45:24.600Your initial speeches, conversations, and interviews must include two elements. On the
00:45:30.080one hand, the promise of something great and transformative, and on the other, a total
00:45:34.740vagueness. To make your vagueness attractive, use words of great resonance but cloudy meaning,
00:45:41.040words full of heat and enthusiasm. Fancy titles for simple things are helpful, as are the use
00:45:47.080of numbers and the creation of new words for vague concepts. All of these create the impression
00:45:52.940of specialized knowledge, giving you a veneer of profundity. He's telling you how to write an
00:45:57.960airport book. Yeah. This is like the new trend in our latest books where they just explain how to
00:46:05.760do the scam that they're doing to you right now. Fancy titles for simple things. Right. The use of
00:46:12.560numbers it's like he's doing 10 000 hours he's doing victimology he's doing he's doing our show
00:46:17.860i do feel like reading him and tim ferris has made me realize that a lot of these guys are in fact
00:46:25.380doing this hyper consciously and i think that they don't perceive it like that entirely i think that
00:46:32.880when he's giving this advice he's like yeah here's cool tips on building a cult-like following
00:46:39.180He doesn't really realize that what he's doing is confessing.
00:46:44.740I also want to talk about the way that this book is specifically pitched to men.
00:46:49.600I did some interesting reading on sort of like the self-help marketplace and how most
00:46:55.440self-help advice for women is about interpersonal relationships.
00:46:59.600And a lot of it is about like health and wellness type stuff.
00:47:02.720Whereas self-help advice to men is almost exclusively along these lines.
00:47:07.520It's like how to amass power or how to make money.
00:47:10.080Basically, it's like they're both kind of doing the thing of like, here's how to attain
00:48:40.820What are the relationships that are important to them?
00:48:42.940What are their impulses and their habits?
00:48:44.660Like what are the things that make them laugh and make them sad?
00:48:47.040Like, you know, which kinds of desires do they struggle to control?
00:48:51.060I keep thinking of like how straight men like need advice like this really bad of just like
00:48:57.380the importance of intimate relationships, right? And a lot of it is this kind of stuff. Ask people
00:49:01.980about their values. Spend time with people. And he's giving you all these skills, but he's giving
00:49:07.820them to you in this like sociopathic fucking way of you should like form like a little file folder0.98
00:49:14.160on everybody. Learn about your friend's childhood so that you can leverage it against him.0.99
00:49:20.240Exactly. You're just like, be interested in people. The one of the only other like laws in
00:49:25.480this book that is like actually useful is like number law five i think it's like your reputation
00:49:30.260matters guard it with your life and it's like the easiest way to have a good reputation is just to
00:49:35.440be like nice to people and work hard yeah what does that even what does that even mean like sue0.91
00:49:39.720people who say mean shit the uh the anecdote that he uses there is about how pt barnum like0.80
00:49:43.860destroyed somebody else's reputation because he didn't have one so he's like if if you don't have0.99
00:49:50.860a good reputation like destroy somebody else's because they'll have to defend themselves so
00:49:55.300vociferously that people will be like why is he defending himself so much this book is so
00:50:00.100sociopathic it feels that like i don't think it could turn anyone into a sociopath so much as
00:50:06.680only a sociopath could benefit from it right yeah yeah yeah yeah and those people aren't reading it
00:50:11.100anyway so it's this weird like it exists in this weird like nether place those are the ceos that
00:50:15.640like were upset that he's a democrat i feel like you can tell that i've been reading this book by
00:50:20.000how I've manipulated you into saying exactly what I need you to, to transition into my next
00:50:24.380little sections, Peter? To be fair, it's not the hardest thing to do.
00:50:30.940Feed me a little crumbs around, Peter, make it political. Then I can talk about political stuff.
00:50:35.540The final thing that I want to talk about in this book, because the whole time I was reading it,
00:50:40.060I was just like, look, this advice is so deranged that like, I don't think anybody can do this.
00:50:46.040Maybe this is my own inherent optimism about the world, but, like, I don't think people have the wherewithal to run their lives like this, never showing their emotions, constantly, like, scheming, gathering intel on the people around them.
00:50:59.340I think people like to think that they're doing this, especially men, like, like to be told that they're playing this, like, complicated chess game all the time.
00:51:07.240But underneath it all, people want to be loved.
00:58:30.700I mean, it's all been totally wiped away now.
00:58:33.260But the early days of COVID, it's like we knew that the fatality rate of COVID is not super duper high, but it attacks the old and the vulnerable.
00:58:43.760And our entire society was totally willing to like shut down to save those people.0.94
00:58:48.940And, you know, you remember after 9-11, like the whole fucking country was donating blood.0.98
00:58:52.840Not the best example to use with an Iranian American, but I hear you.1.00
00:58:57.560In the disaster sociology work, there is this kind of trajectory where early in disasters, when you let humans form networks, they mostly create networks of kindness.
00:59:09.700Like they're bringing things to people, they're checking in on each other.
00:59:11.740But then what happens after a couple days, a couple weeks is something that the sociologists call elite panic, where basically the fear among elites and people in power that there is going to be unrest ends up causing unrest.
00:59:26.040The most obvious example of this is Katrina, where, you know, in the early days after Katrina, everybody was watching on the news, you know, hundreds of people drove down to like try to get water and supplies to people.
00:59:36.580There's this huge display of solidarity.0.99
00:59:38.760And then after a couple days go by, you start getting these reports of like the Superdome shit of like there was this rumor that like babies were being raped in the Superdome, which is just obvious bullshit.0.98
00:59:50.920And, you know, all this footage of like looters and stuff.1.00
00:59:54.380And then what you have is elites like losing their fucking minds. And after a couple of days, the National Guard was pulled off of search and rescue and on to like looting prevention. Like they were protecting stores when people were still like stranded in their houses. And I'm going to send you a little excerpt from the book about Katrina specifically.0.99
01:00:15.540on september 3rd new york times columnist maureen doubt summed up the popular viewpoint that new
01:00:22.020orleans was quote a snake pit of anarchy death looting raping marauding thugs suffering innocence
01:00:29.380a shattered infrastructure a gutted police force insufficient troop levels and criminally negligent
01:00:35.480government planning by that time there were supposed to be hundreds of murder victims corpses
01:00:39.660in the Superdome, stories of child rape were rampant, and armed gangs were allegedly marauding
01:00:45.880through the streets of the city. There were even rumors of cannibalism. The rumors were right about
01:00:51.500one thing. There were gangs in the Superdome, if gang is the right word for inner city men who grew
01:00:56.320up together and hang out together. Denise Moore, whose home literally collapsed around her and
01:01:00.780ended up at the Superdome, said that the gang members, quote, got together, figured out who had
01:01:05.740guns and decided that they were going to make sure that no women were getting raped and that
01:01:09.720nobody was hurting babies. They started looting on St. Charles and Napoleon. There was a rite aid
01:01:14.500there and you would think they would be stealing stuff, fun stuff or whatever, because it's a free
01:01:19.440city according to them, right? But they were taking juice for the babies, water and beer for
01:01:23.740the older people, food, raincoats so they could all be seen by each other. She compared them to
01:01:29.060Robin Hood. We were trapped like animals, but I saw the greatest humanity I'd ever seen from the
01:01:33.300most unlikely places and like you don't want to be naive right yeah people take advantage of chaos
01:01:38.880like humans are humans right but empirically those kinds of actions are really isolated and
01:01:46.280we've seen this over and over again and yet these myths persist to this day there's never been a
01:01:52.400confirmed murder or rape in the superdome so those rumors were just fully rumors what's amazing now
01:01:58.180looking back is that those rumors were spread by fema officials right fema officials were the ones
01:02:03.520saying there's 200 bodies turns out there were only six bodies and all of them died of natural
01:02:07.680causes we also had there were 11 police shootings during the aftermath of katrina there were cities
01:02:15.500outside of new orleans where people essentially formed militias and they were so afraid of this
01:02:20.580like loosed horde of rioters coming right that they murdered a bunch of people there's this town
01:02:26.340where 11 black people were killed by like mostly white residents, like just carrying around their0.93
01:02:31.980own guns. The thing to sort of realize about like this worldview and these myths is that
01:02:38.800they're self-fulfilling prophecies, right? If people in power start to be worried about these
01:02:45.000like animalistic hordes, they're going to treat people like animalistic hordes and you're going
01:02:49.960to get these kinds of clashes. The kinds of myths that he is promoting in this book also
01:02:55.960create a self-fulfilling prophecy. If you think everybody is a fucking schemer, you're going to0.99
01:03:00.620treat them all like schemers. It's the opposite of our love will build a paradise, right? You're0.99
01:03:05.500creating this ugly world by thinking it's already ugly. I think that this mindset fosters this
01:03:12.340almost like uniquely American phenomenon, which is that a lot of people view the world so
01:03:18.700adversarially, that they are willing to forego helping people as long as that ensures that they
01:03:27.880can't be taken advantage of in some way. You see this with stuff as simple as student loan
01:03:33.680forgiveness, right? Sure, it'll help a lot of people who have student loan debt and need the
01:03:41.300help, but what about the people who don't need the help, who are financially doing fine and could
01:03:47.100pay it off, right? People talk about it in the welfare context. Yes, of course, there are a lot
01:03:52.160of people who need financial assistance, but there are also a lot of people who might take
01:03:58.680advantage of that system who don't need it, right? And so let's hold off lest we allow those people
01:04:04.580to take advantage of us. If you imagine that those people are a large chunk of the population,
01:04:10.220that there are tons of people who are out there with this sort of kill or be killed mindset,
01:04:15.400then you might think that that's a good argument against welfare payments, right?
01:04:19.880It's just a bleak way to view the world.
01:04:22.780And the only upside that I can see is that if Jay-Z never read this book,
01:04:27.820we might not have ever gotten lemonade.
01:04:32.520The domino meme with Robert Greene going to Italy in 1996 and then we get lemonade.
01:04:43.000I do want to end with, these aren't quite the last three paragraphs of the book, but like they're close.
01:04:48.820This is from Law 48, Assume Formlessness, which by the end of the book, he's just like saying stuff.
01:04:54.760This is something about like never let people know what you think, whatever, whatever.
01:04:58.920So he says, learning to adapt to each new circumstance means seeing events through your own eyes and often ignoring the advice that people constantly peddle your way.
01:05:08.760It means that ultimately, you must throw out the laws that others preach and the books they write to tell you what to do.
01:05:14.900Dely too much on other people's ideas, and you end up taking a form not of your own making.
01:05:19.560Be brutal with the past, especially your own, and have no respect for the philosophies that are foisted on you from outside.0.68
01:05:26.320This is within a book that's giving me fucking 48 little tips for how to be powerful at Quiznos.0.99
01:05:33.360So ultimately, don't read this fucking book and don't listen to me.0.99
01:05:37.360Yeah, I'm glad he ends on a strong note.0.99