00:03:58.700So kind of the kind of energy I get from it, like if it's really busy, if it's, like, very sparse, minimal, I know what kind of curation it is, if it's very colourful.
00:04:08.440And so, yeah, I do a lot of flicking to see what energy I get.
00:04:11.120And it's good practice as well, because when you're creating something, you think about that.
00:04:14.900But I don't think you think about it enough, really, the flick through, because so many people and I think you doing it being like, oh, that's so bad.
00:04:21.140I think pretty much everyone does that. Like so many people flick through and I need to create something that people flick through and go, yes, like this is something that I want to read.
00:04:31.300So what kind of vibe do you think is it bad form?
00:04:34.460I think because Bad Form is a books magazine by and about writers of colour, it was sort of intended as an, maybe not an antidote, but an opposite to those that sort of existed already, the TLS, Granter, London Review of Books, which are very black and white, very two-toned, very simple looking.
00:04:49.660So I think the vibe was to look as opposite to that as possible, which was making it full of colour, quite aggressively so, quite bold.
00:04:55.940so hopefully the vibe is quite joyful and exciting
00:05:44.060I don't know what the definition of that vibe is, but I know it has one.
00:05:47.560Every issue, every individual issue has something that I want the reader to take away from it,
00:05:51.940from the way it's designed, from the colour used, the font used, the way it's put together.
00:05:55.700But it's also my individual learning process as well.
00:05:59.400So every issue as it went on, you can see how things changed for me with how I understood how to design and how I understood people read like a magazine as well.
00:06:08.680So it's an evolution of that on top of me trying to create a different environment per issue.
00:06:14.860I mean, thinking about the visuals, I'd really love to find out how you put a magazine together and what you're thinking about when you put that magazine together.
00:06:24.700what kinds of images do you use why do you use those images how are you separating the images
00:06:30.100with the text etc etc what kinds of design decisions are you having to make i think that's
00:06:35.640an interesting question though about like physicality because i have quite small scenes
00:06:39.840they're always a5 or have been for the past 10 issues so it sort of does limit you in terms of
00:06:44.420how much text you can put on a page even and looking at more archival zines often if they
00:06:49.120were bigger sort of a4 a3 even there's a lot more you can do with with layouts so we're very dependent
00:06:54.600on colour and image and I think sort of like Sharon was saying as you go along you understand
00:06:59.680more the people don't read scenes or magazines like a book they will dip into the bits that
00:07:03.640interest them so you really have to pay a lot of attention to making each article each piece look
00:07:09.460visually interesting. It's so true I mean with a book you're reading most of the time one story
00:07:14.860and you're being led through this journey through a particular a handful of characters
00:07:19.560whereas a magazine you're transported into so many different lives and so many different moments
00:07:25.160that you have to like I guess sometimes prepare for you have to take yourself out and go back in
00:07:29.740again and I think it's yeah it's a different process definitely I can sit down and read a
00:07:34.080book for hours and hours and hours until like it's finished but with a magazine I have to dip
00:07:38.220in and out I can't go through a magazine in one go I haven't been able to apply I haven't been
00:07:42.680able to not even my own that is fascinating I think also because you're someone who has written
00:07:47.480a book also yeah so you have that comparative that was chaotic though to be honest it's a great book
00:07:52.720though I enjoyed that very much but also I guess very visual again so maybe absolutely process
00:07:57.100absolutely and I think that's kind of like a nice thing that I feel like could be happening a bit
00:08:01.460more we're seeing I guess books become more visual and more like magazines and so my book had
00:08:07.860chapters that you can come in and out of and it had sectioned off interviews it had like
00:08:12.520illustrations it had a little like comic book in the middle it was very kind of like designed
00:08:16.740in a particular way and I feel like books are edging towards that kind of style more as well
00:08:22.720which is nice to see I see quite a few publishers discussing it now having more illustrative or like
00:08:27.680immersive books yeah I think that's because sorry with my book publishing editor hat on
00:08:33.220which is my day job a lot of it does come back to this question of the internet and our understanding
00:08:37.860and of attention spans and the younger people want to read books but often don't feel like
00:08:41.980they have the capacity to do so i definitely feel i'm not sure about you two the author i get the
00:08:46.620more time i spend on social media the shorter my attention span yet so books are getting shorter
00:08:51.140overall we're seeing a lot more success with novels and things but also in the same way that
00:08:54.940we reflect sort of the internet in our magazine making i think it reflects back at us yeah most
00:08:59.480definitely um i feel like i when i commission an article for my magazine i i try to say let's not
00:09:06.800do long form and i find that's because people can't stay for that long in one in one space
00:09:13.420because i remember i think it was like eight years ago 10 years ago people's attention span was three
00:09:17.860seconds and so i think now it's probably 0.3 maybe i don't know well it's fascinating i think also
00:09:24.180when you have a magazine that is online even though so i my print issues are separate to our
00:09:28.340online content um you can actually see the bounce rate which is how long someone stays on a single
00:09:33.200page and you'll see people stay like an average of like 10 seconds a minute sometimes read that
00:09:39.600one article and then go that's all the intelligence man they have you can put as many links as you
00:09:43.640want to all around the page but it's so hard to get people to stay absolutely on the site
00:09:48.020i don't know it worries me and i worry about like the kind of focus i can kind of create with a
00:09:53.200magazine like what kind of focus can i make someone have and it starts to worry me that
00:09:57.980does everything have to be like 100 words i don't know well you're already getting us into that
00:10:02.660territory where we're exploring print and digital that's exactly what you've been talking about so
00:10:06.920that's absolutely brilliant thank you for that i just want to go backwards a little bit and i'm
00:10:11.380thinking about the sorts of magazines that we're studying in our project so red rag spare rib
00:10:17.320mukti scarlet women and the titles are all really kind of punchy and you know exactly what you're
00:10:24.780getting so i wanted you to talk a little bit about your titles your respective titles so0.99
00:10:30.340burnt rutti. Rutti is the flatbread you make, like a chapati that you make with a lot of Asian
00:10:36.380and African meals come with rutti. And so when I was young, my mum would try and get me to make
00:10:43.500the perfect rutti. She was just like, okay, Sharon, you're 12 years old, you'll be getting
00:10:47.060married soon. I was like, excuse me, you have to learn how to cook for your husband. I was like,
00:10:51.320who? And so she would bring me to the kitchen, she'd put all the flour out, she'd put the otta,
00:10:57.100the ktava was on and she'd be like all right roll it out roll it out Sharon and I was just like
00:11:00.660miserable just trying to roll out and just you know when you do something like half-arsed and
00:11:04.920you're just kind of like like a proper teenager where you're just like limp wrists kind of thing
00:11:08.760and I would burn my ruttis on purpose because I didn't want a husband or this future husband to
00:11:15.460cook for I just wanted my mum to cook for me I just thought it was so unreasonable and so I would
00:11:21.020burn them and I think it was my first form of activism as a child and then eventually mum was
00:11:26.220like oh my god this girl will never be able to cook go sit down she sat me down with my brother
00:11:31.020who would used to just sit there and read comics while mum cooked so now I was able to sit there
00:11:34.680and read comics and she continued to make ritties so yeah I called it Ben Rittie because I thought
00:11:39.380it was just like a it was important to note that period of time where I first kind of went hold on
00:11:44.220I don't like this I want to do something different and that essentially was what happened when I
00:11:48.980created my magazine as well so it was just a meeting of those two moments brilliant brilliant
00:11:54.200So can you tell us, Amy, about Bad Form?
00:25:34.700And we've read a lot about the tensions within those collectives because obviously you're
00:25:39.360constantly negotiating and quarrelling and fighting about the content and obviously lots
00:25:44.800of times magazines just implode because you can't agree on a particular topic or issue
00:25:49.900you've got a slightly different thing going on here don't you I mean because you are you are
00:25:55.300the editors you have the final word I assume you know so you have editorial control but at the same
00:26:01.420time you're expressing I suppose an ambivalence about having too much control over the content
00:26:06.720of your magazines that you want to make sure you're properly showcasing the work of other
00:26:10.540people have you ever thought of becoming a collective no i've run zines before and i think
00:26:17.060ultimately editing is so fun curating is so fun commissioning artists like bringing it together
00:26:24.220throwing parties turning up that's fun you know what's not fun accounts running a website doing
00:26:31.400blog posts making sure everyone gets paid on time checking the bank account ultimately the the bulk
00:26:37.700of what i do is admin and collectives don't like admin because everyone wants to do the fun stuff
00:26:43.140what being the editor ultimately enables me to do is to do all the boring stuff know that it's done
00:26:48.680know that it's done in a timely-ish fashion and bring in volunteers who are paid an honorarium
00:26:55.200because we can't pay people regularly yet to do the editing to have ideas and come and yes and
00:27:01.620help out and help out on events and stuff but really you do need someone there constantly who's
00:27:06.540doing the boring stuff I mean one of the things that you find with these collectives is that0.97
00:27:10.620the women who are part of the collective have this idea of working in non-hierarchical ways0.85
00:27:16.220but actually in fact there are always hierarchies absolutely you know someone's always ending up
00:27:22.280doing the typing and someone's always the creative person or the political person so actually you
00:27:27.600can't really get around that hierarchy if you want to meet deadlines and things like that in my mind
00:27:32.320yes i think it works in art slightly differently than magazines because you are ultimately creating
00:27:36.700a capitalist product that needs to make or at least you know break even yeah um you're selling
00:27:41.680something so you're sticking to some sort of capitalist hierarchy in that sense yeah yeah
00:27:46.660you touched on algorithms and i thought that was really really interesting the discussion that we
00:27:52.220had at the round table was absolutely fascinating a real eye opener for us yeah and I was just
00:27:58.980wondering whether we might think about the advantages and disadvantages of print versus
00:28:04.540digital what do you get with a print magazine that you can't get or you don't get with a digital
00:28:10.760magazine you get to rip up a magazine that's always fun yeah we're talking about that exactly
00:28:17.220So, yeah, when I when I was younger, let's say, I used to collect crank magazine and I used to rip out the posters that I had thousands of posters and it depended on who I had a crush on at the time.
00:28:28.820And, you know, those ones would go up and I used to like do little cutouts and like stick things in random places.
00:28:35.760And I miss that. I miss just like having a product that you now own that is so easy to destroy.
00:28:44.020Yeah, but it's still art even when it's destroyed.
00:28:47.220I think for me, I'm such a collector of stuff.
00:28:50.120Like I love owning multiples and like collecting.
00:28:53.860And I think there's something really beautiful about holding a physical item in your hand.
00:28:58.060And you can remember things when you read an article again, but you'll never get that experience of reading it, say, on that first laptop that you had back in the day.
00:29:05.500For example, it's never quite the same experience.
00:29:08.500And the internet quotes, you know, I mean, we brought up Galdem a few times as an example, but now it's just an archive where six months ago it was a live magazine.
00:29:16.380and I don't know how long they're going to pay for that domain for.
00:29:19.240But at least they have those print issues
00:29:20.600and I have my copies of Galdem forever.
00:42:22.160And I think it's used quite a different way now.
00:42:25.140And I think that's probably because of social media.
00:42:27.180So yes, I do. But also I question what that means now and what that means about the work I do and how I project myself at all my work. Am I in this new form of activism or am I in an older form of activism? Like I don't know where I stand in the word activism.
00:42:42.820I think I feel uncomfortable with the concept of applying activism to myself into bad form because we're advocating for capitalism in a lot of ways like we're advocating for people not that I myself advocating for capitalism what I mean is we're trying to persuade people to buy things yeah and that I think doesn't sit super comfortably with the concept of activism I think there's I mean we sit like we all sit in in the world of there's no way outside of it you can't sit outside of capitalism you wouldn't exist
00:50:38.260It really came out very starkly in this conversation.
00:50:41.460But how powerful was that moment when you put Mukti in front of Sharon
00:50:44.680and Sharon was, you know, looking at the front cover
00:50:47.620and you could, you know, really tell how deeply Sharon was relating to Mukti
00:50:52.760And, you know, there's that wonderful sense of this long legacy of this sort of publication that can be tracked back to the 80s, but continues today.
00:51:02.300Yeah, yeah. Mukti, you know, was made in the early 1980s.
00:51:06.020It's a magazine for South Asian women.
00:51:08.160And as you're saying, Eleanor, it was absolutely groundbreaking.
00:51:11.180It's so wonderful, though, to see that legacy come through into the present moment.
00:51:16.280But again, so many of those issues are the same.