Maintenance Phase - November 01, 2022


The Daily Harvest Food Poisoning Scandal

Topics
Mini-Sode: The Dr. Oz Campaign Bonus: Mike's New Podcast!

Episode Stats


Length

1 hour and 1 minute

Words per minute

181.31

Word count

11,178

Sentence count

391

Harmful content

Misogyny

4

sentences flagged

Toxicity

61

sentences flagged

Hate speech

19

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
00:00:00.000 uh okay tagline tagline time uh what do you have don't describe symptoms don't don't make it a
00:00:17.160 downstairs tagline i'm not i'm not gonna there's no poop talk i'm not gonna i'm not gonna say
00:00:22.120 anything about poop you know the rules on this show hi everybody and welcome to maintenance
00:00:25.420 phase the podcast that starts out as a bonus episode sometimes oh yeah and then turns into
00:00:31.160 a main feed episode look at that i am michael hobbs and i'm incapable of not researching
00:00:38.000 i'm sorry uh i am aubrey gordon and i'm just along for the ride
00:00:44.320 uh if you would like to support the show you can do that at patreon.com slash maintenance phase
00:00:50.700 or you can buy t-shirts mugs tote bags whatever you want at t public um both of those are linked
00:00:56.700 for you in the show notes along with a link to pre-order my next book you just need to lose
00:01:01.680 weight and 19 other myths about fat people and michael hobbs today we are talking about something
00:01:09.200 that i sort of suggested to you in a kind of offhanded way for a bonus episode yeah and then
00:01:15.060 you were like hang on i just need like a month this is your fault for suggesting an episode that
00:01:19.740 has themes so let's start out with what what you know about this here's what i know and this is
00:01:27.640 from genuinely just headlines and tweets so what i think i've gleaned about this story is that daily
00:01:35.480 harvest uh which is like a podcast sort of uh advertised wellness foods company has these lentil
00:01:45.300 sausage crumbles to they're supposed to be like mimicking sausage yeah yes but apparently those
00:01:51.600 lentils gave people like liver failure or something people were going to the hospital
00:01:55.500 i don't know it was a whole situation yeah that's about it that's all i really know yes it it turns
00:02:01.280 out they were mimicking the texture of sausage with bacteria not a great idea got it this is
00:02:08.180 as far as right now the largest outbreak of foodborne illness in the u.s this year that we
00:02:13.920 whoa what so according to the fda there are 386 adverse illness events which is what they call it
00:02:22.000 there were 130 hospitalizations so like think about how bad food poisoning would have to be 0.95
00:02:29.280 for you to go to the fucking hospital yeah totally and according to the lawyer who is representing 0.98
00:02:34.320 the plaintiffs 20 people had their gallbladders removed what the hell man we're talking about a 0.99
00:02:39.520 very serious situation for the people who this happened to absolutely what do you know about the
00:02:44.800 company daily harvest actually i had not heard of them before all this oh i had heard of them
00:02:48.800 because of podcast advertising oh yeah yeah they're big podcast advertisers they uh started
00:02:55.980 selling these like frozen little cups of produce yes and you could either add those to a blender
00:03:03.880 with some like milk of your choice and make it into a smoothie or some of them were like more
00:03:09.040 savory ones and you could add i don't know if you add water or broth or if it comes with broth in it
00:03:13.580 or whatever they come in these individually portioned little cups uh it's sort of a like
00:03:18.660 convenience marketed kind of thing uh i stopped listening to all that after you admitted that
00:03:24.080 you actually listened to podcast ads the only person sure do so yes the company was founded
00:03:30.860 in 2015 by a woman named rachel drory who was previously a marketing executive for four seasons
00:03:38.040 the company that runs the hotels and then for American Express the the sort of founding lore
00:03:44.060 of the company is that she was working at this company Jet Setter she's overworked and she said
00:03:49.360 she was kind of grabbing trail mix for lunch and like calling it a meal so what she started doing
00:03:55.340 is portioning out these little smoothies for herself so on Sundays she would take a bunch of
00:04:00.520 you know cut up a bunch of melon and chia seeds and whatever and then put them in cups and have 1.00
00:04:04.080 them in her freezer so that throughout the week she could pull them out and pour them in the 1.00
00:04:08.220 blender and blend them up and then bang, she's got a smoothie. She's just doing meal prep. She's
00:04:12.400 doing meal prep. Gotcha. And so eventually she starts telling other people about this and she
00:04:16.180 realizes that a lot of other, especially working women, have the same problem. So she finds a
00:04:22.040 commercial kitchen. She starts working with farmers. She finds customers and sets up a
00:04:29.200 website where people can start ordering these little smoothies for themselves. So I read a lot
00:04:32.680 of old coverage of this company. And something that I always think is really funny about like
00:04:36.000 business media is they let CEOs just like lie to them. So in all these interviews that Rachel
00:04:42.060 Drury has given about the origins of the company, she talks about how, you know, at first she was
00:04:46.560 just kind of like focused on the smoothies and like getting the product right. And then eventually
00:04:49.840 after roughly a year, she's like, then I thought I should, I should expand into like the kind of
00:04:55.280 branding that I wanted and the kind of like customer segment. And it's like, Rachel, you're
00:05:00.000 a marketing executive yeah yeah that's your entire career are you telling me that you never
00:05:04.780 thought about how to market this company yeah I think it's very funny that like founders of
00:05:09.480 companies kind of have to do this theatrical thing of like all I was thinking about was the
00:05:14.300 smoothies for a year and it's like no you probably looked at the market and you saw a gap and you
00:05:19.180 were like there's a lot of affluent women who want to have convenient meals and like no one
00:05:24.400 is specifically marketing to them that that actually seems fine to me yeah I feel like I
00:05:29.100 got no beef with that in particular and also like i don't know man frozen produce it's at the
00:05:34.660 grocery store in different bags has different things this lady's put them in cups all together
00:05:39.980 yeah exactly okay in some ways it's extremely innovative and in some ways it's not remotely
00:05:44.100 innovative it's like you can go to the store and get frozen blueberries everything's fine everybody
00:05:49.280 by 2017 this company is like exploding so she says that she's got a hundred thousand subscribers
00:05:56.000 she has 128 000 followers on instagram she gets a huge infusion of cash from like some private
00:06:04.940 equity something something and investors who include gwyneth paltrow obviously bobby flay
00:06:13.580 what celebrity chef guy hayley duff uh-huh who does something with the youths no no does not
00:06:21.020 do anything with the youth now i read two books for this episode i did not bother to google who
00:06:26.180 hayley duff was uh she's blake lively's sister don't worry about it there's also the olympian
00:06:33.080 sean white i think the snowboarding guy and then also serena williams oh her first cameo on our
00:06:39.760 show and i did not know this but she is a she calls herself a cheegan because she's a vegan
00:06:45.260 but she like sometimes cheats with meat and fish ah gotcha so i want to do an overview of just kind
00:06:51.500 of the vibe of this company and what this company is doing before we get into all of the events
00:06:55.640 so i want us to go to their website together okay is it just dailyharvest.com yeah just google
00:07:03.640 daily harvest and it should come up oh my god it's one of those websites that has like clippy
00:07:07.860 yeah i know i'm your daily harvest digital care guide no no clippy enjoy the newsletter that
00:07:13.840 you're going to get for the rest of your life probably uh so what it says is the website says
00:07:17.360 daily harvest never not in season in very large bold letters our chef crafted food is delicious
00:07:25.360 easy to prep and built on sustainably sourced fruits and veggies but that's just the beginning
00:07:31.000 daily harvest is on a mission to make it really easy to eat more fruits and vegetables every day
00:07:36.480 from seed to plate we're committed to a better food system one that prioritizes human and
00:07:42.160 planetary health we are transforming what we eat what we grow and how we grow it one crop and box
00:07:49.340 at a time and then it has pictures of like a little sort of veggie flatbread pizza kind of
00:07:56.440 thing but i don't think it's a pizza because there's lettuce on it i don't know what's going
00:07:59.540 on there yes i don't know how to make that some kind of yogurt ice creamy thing a like garbanzo
00:08:06.140 bean tomato basil arugula little bowl thing that actually looks pretty good i would eat that
00:08:11.800 yeah it looks pretty good and then it shows you all these like little smoothie cups where they
00:08:15.560 have like extremely artfully arranged bisected produce so you get like yeah big slices of peach
00:08:23.700 and that kind of thing so that you're seeing everything you know whole almonds whatever
00:08:27.500 it is also very funny to me that all the smoothie bowls with banana have the peels on the banana
00:08:31.680 yeah you're obviously not showing me what's gonna like come to my house because that would be
00:08:35.260 deranged i'm like peeling these tiny little slivers they're doing what is i think at this
00:08:39.520 point a pretty well-worn tactic particularly amongst companies that have targeted millennials
00:08:45.620 over time right which is collapsing in this idea that you can buy things that you want
00:08:52.100 and also that somehow contributes to a more just world which turns your sort of recreational
00:09:00.160 activity the thing you want to do anyway buying shit into some kind of social activism is sort
00:09:06.160 of what they seem to be like implying with this sort of school of marketing you you are participating 0.97
00:09:11.400 in the construction of a better system by buying smoothies that cost eight dollars and 49 cents
00:09:17.440 each yes so the last detour we're going to make before we get to the outbreak is a very large
00:09:25.600 component of the marketing of this company is about frozen food is about the fact that frozen
00:09:30.900 food actually has more nutrients in it than fresh food and so this is something that rachel jory
00:09:34.840 says in almost every interview. She says, frozen is what people associate with dinosaur-shaped
00:09:40.200 chicken nuggets, but frozen is actually nutritionally better than what people are
00:09:44.540 buying fresh in the grocery store. Oh, Lord. And later in the interview, this is an interview
00:09:48.220 with Fortune. She says, according to the Environmental Quality and Food Safety Research
00:09:52.400 Unit, blueberries contain 200% more vitamin C when farm frozen versus fresh after three days.
00:09:58.940 Yeah. You know that I am fascinated by this distinction between technically true and
00:10:04.480 meaningfully true. Yes. She says blueberries contain 200% more vitamin C when they're frozen
00:10:09.760 than when you buy them at the store. Right. If you click on the link, first of all, that number
00:10:13.260 is wrong. What she means is that they contain twice as much vitamin C, but she said 200%,
00:10:18.700 which actually means three times. I make mistakes like that on the show all the time. Right. You're
00:10:23.240 talking fast. A number gets by. It's not that big of a deal. Yeah. So this study does, in fact,
00:10:28.940 find that after three days blueberries have twice as much vitamin c as fresh blueberries although
00:10:35.180 it is worth noting that this is a study performed on behalf of and paid for by the british frozen
00:10:42.020 food federation like it finds the thing that they wanted it to find i looked at other studies of
00:10:47.160 this thing between frozen food versus fresh food another one i found found that blueberries have
00:10:52.820 a tiny bit more vitamin C when they're frozen than when they're fresh. It was like 480 milligrams
00:11:00.480 versus like 505 milligrams. So like nowhere close to double. But then the same study did actually
00:11:08.000 find that fresh blueberries at the store, the longer they sit there, the vitamin C does actually
00:11:13.260 go down. So after I think it was 10 days in that study, it's down to like 300 milligrams versus
00:11:18.980 505 milligrams in the frozen blueberries the thing that i appreciate is there has been such
00:11:25.400 demonization and dismissal of frozen and canned foods i would say like shelf stable foods
00:11:31.740 which are cheaper they're more accessible you can get them in parts of the country or parts
00:11:37.300 of the world where you couldn't get those foods fresh right like yeah straightforwardly that
00:11:41.600 seems good destigmatized frozen foods the thing that i don't care for is this weird gamesmanship
00:11:47.980 of like actually there's more vitamin c or there's blah blah blah in this delivery method than in
00:11:54.700 this delivery method where it's like right just like eat your blueberries it's fine if you want
00:11:59.080 to have them fresh have them fresh if you want to have them frozen have them frozen this is the
00:12:02.040 thing also blueberries are pretty low in vitamin c you want your vitamin c you go get some
00:12:06.340 strawberries come on man yeah exactly that's what i was gonna say way the fuck more than oranges too
00:12:10.840 whoo strawberries they're using this as a shorthand for vitamin content but yeah it kind
00:12:17.220 of depends on the vegetable and depends on how long it's stored and where you're buying it and
00:12:21.060 when it's frozen and all kinds of other things and also yeah if you're the kind of person who
00:12:25.360 can afford an eight dollar and 49 cent smoothie the chances that you have a vitamin c deficiency
00:12:30.820 basically minuscule like this is not really something that you need to worry about if you're
00:12:36.360 eating just like a varied diet. Yep. So I just find this to be such a fascinating metaphor for
00:12:41.920 like all of the debates that we're having around internet misinformation and fact checking right
00:12:46.280 now. Because if you look at the actual claim that she's making, it's false. Frozen blueberries do
00:12:51.640 not have three times more vitamin C than fresh blueberries. But then if you look at the underlying
00:12:56.900 claim that basically frozen fruits and vegetables have roughly the same or even more nutrients than
00:13:05.020 fresh fruits and vegetables that's true huh but then the under underlying claim that you as an
00:13:12.220 individual need to be worried about the specific nutrient levels in the specific fruits and
00:13:17.740 vegetables that you're eating that's false so it's like the same claim is either false or true
00:13:26.280 or false depending on what level you're looking at it i was about to make a joke about uh like a
00:13:31.980 not a lot of scurvy outbreaks happening and i'm like i don't know man the way things are going
00:13:36.100 yeah like next week there's gonna be like scurvy so to finally get to the events of summer of 2022
00:13:43.760 the outbreak here we go on april 28th the company launches the french lentil and leek crumbles so
00:13:51.880 crumbles are like a product category that i was not previously aware of the idea is that like you
00:13:56.040 saute them and then you put them on other things so you put them on pasta you put them on tacos
00:14:01.420 those. Not quite a seasoning, but it's like a little helper for other recipes that like need
00:14:06.480 a little bit more protein or just like a little bit more oomph taste wise. The French lentil and
00:14:11.840 leek crumbles have a huge number of ingredients. And this is something that makes it very difficult
00:14:16.520 to trace later. So I'm going to read you this ingredient list. All of these are organic. I cut
00:14:21.380 out the word organic because it just said like organic flour, organic salt, like it was just
00:14:24.440 gonna be really annoying to read. So just pretend that I'm saying organic before each of these
00:14:28.200 ingredients. The crumbles contain butternut squash, hemp seeds, cauliflower rice, extra
00:14:32.800 virgin olive oil, French lentils, red lentils, tri-colored quinoa, cremini mushrooms, terra
00:14:37.460 flour, leeks, parsley, water, cassava root flour, flax seeds, satcha inchi powder, chia seeds,
00:14:43.300 porcini powder, Himalayan sea salt, apple cider vinegar, onion powder, nutritional yeast, garlic
00:14:48.780 powder, tomato powder, white pepper, coriander seeds, mustard powder, thyme. It feels really
00:14:53.140 tricky because on the one hand, that is like word salad of sort of like wellness foods of the last
00:14:59.320 10 years in the US, right? And on the other hand, I'm also like, man, I would eat that.
00:15:04.560 I know. It's probably, it's probably decent.
00:15:06.640 That was part of what really caught me off guard about this story was I was like,
00:15:09.780 oh no, it's so rare that one of these stories comes out and I'm like, it sounds good though.
00:15:13.580 You're like, not my Satcha Inchi powder. Leave me this. So for this episode to research this,
00:15:20.040 I was trying to put together the timeline, and so I scrolled all the way back through the Daily Harvest subreddit.
00:15:26.580 For basically two and a half years, it's just, like, the most anodyne stuff.
00:15:30.540 It's, like, people post a smoothie.
00:15:31.980 They're like, lunch today.
00:15:33.240 Love it.
00:15:33.860 People ask, like, oh, hey, are there any recipes?
00:15:36.100 Or, like, do you add anything to the smoothies to make them better?
00:15:38.880 Two years ago, the first sign of trouble is a post titled Metal Ball found in Daily Harvest Food Bowl.
00:15:47.460 What?
00:15:47.620 somebody says they found like a golf ball sized metal ball in their frozen food what are you 0.98
00:15:54.960 talking about like a gigantic ball bearing yeah and i should say it's like this is fucking reddit 0.52
00:16:01.240 sure we have no idea if any of this is true shrimp tails in cinnamon toast crunch etc etc 0.67
00:16:07.320 yes and then on june 15th of 2022 we get this fateful post which i am about to send to you
00:16:16.640 Okay, extreme stomach pain slash sickness from lentil and leek crumbles. Two weeks ago,
00:16:24.040 I tried the crumbles for the first time. That night, I had debilitating stomach pain like
00:16:28.760 nothing I had ever felt before. It was so bad I had to go to the ER as a last-ditch effort to
00:16:34.540 alleviate and manage the pain. After a CT scan, IV, meds, and a week on a bland diet, I thought
00:16:41.260 perhaps it was some sort of bug. Fast forward to yesterday, I decided to try the crumbles again.
00:16:47.760 Lo and behold, I am awake with the exact same horrible stomach pain. Luckily, I have prescription
00:16:53.040 meds from the last time this happened and do not need to go back to the ER. The crumbles were the
00:16:58.120 only common denominator between the last stomach ache and this one. I believe this product has
00:17:03.720 caused me debilitating stomach pain that has taken days to go away. Has anyone ever experienced
00:17:09.840 something like this with the crumbles and new buyers maybe beware the crumbles have now been
00:17:15.380 on the market for two months right they came out at the end of april and this is now mid-june
00:17:19.420 28 000 bags of the crumbles have been sold and so as soon as this post goes up the post starts
00:17:25.660 getting flooded with other people with the same experience one of them says i have the same story
00:17:30.700 as most of you er visit with stomach pains and then acute elevated liver enzymes with tons of
00:17:35.660 tests and doctors baffled. Another one says, FDA is coming to my house tomorrow to pick up my
00:17:40.620 opened and unopened bag for testing. I've contacted a local lawyer as my medical bills
00:17:45.260 are over $1,000 so far and I'd like to be reimbursed. Wow. My lingering symptom is pretty
00:17:50.500 intense fatigue. I've been sleeping 9.5 hours a night and could easily sleep more if I didn't
00:17:55.520 have to work. Another one says, my wife and I also got sick. She was supposed to undergo IVF
00:18:00.600 and now missed her cycle and the expensive medications were wasted.
00:18:04.140 Another one says,
00:18:05.240 Hi, I'm wondering if anyone else has experienced intense headaches after they eat.
00:18:09.300 I ate the crumbles on 6.15, still can't eat normally.
00:18:12.760 Another one, has anyone else noticed a metallic taste in their mouth?
00:18:17.060 And then one says,
00:18:18.460 Has anyone else started saying I was daily harvested when telling people why you are sick?
00:18:23.060 I feel like saying food poisoning seems to minimize it.
00:18:25.960 so it's kind of amazing that this post and then eventually the subreddit becomes like an
00:18:35.080 organizing space yeah for people all over the country to talk about their symptoms and like
00:18:40.380 there's very consistent reports of what people are experiencing it's mostly like very intense
00:18:45.120 stomach pain and then just like super duper duper elevated like liver enzymes like the liver is
00:18:50.660 going into overdrive so many people are spending days in the hospital just because the doctors have
00:18:55.780 no idea what's actually going on so this gets very expensive for people very fast it's also
00:19:00.060 really fascinating because i think foods like this and companies like this market their foods
00:19:08.420 as solutions to symptoms exactly kind of like these but usually significantly milder frankly
00:19:15.500 than these right right usually it's like hey do you feel kind of sluggish try our food you'll have
00:19:21.240 more energy right hey do you feel sad sometimes are you having a hard time sleeping try our food
00:19:26.080 you'll sleep better or whatever right so it's fascinating to have this like not only go in
00:19:31.960 the opposite direction but for the pendulum to swing so much further in the opposite direction
00:19:36.500 right right like pain like going to the doctor because you have pain right yeah this is kind of
00:19:41.980 like the next thing that i wanted to talk about is that there's there's now been a bunch of news
00:19:45.920 articles about this, there's been a huge number of like further posts on the subreddit of like
00:19:51.060 lingering symptoms and like, what tests should I have? And one of the themes that you see is like
00:19:57.520 this profound lack of trust, right? So this is an excerpt from an LA Times article. It says,
00:20:03.760 they were organic, vegan, sustainably packaged, all these supposedly great things. So I just
00:20:09.240 trusted that it was healthy, said Alyssa Mira, 29, a commercial real estate agent in San Diego,
00:20:14.400 who was hospitalized with excruciating abdominal pain after eating the lentil crumbles twice.
00:20:19.320 So another person, Carol Reddy, who's also profiled in the LA Times,
00:20:22.840 says, I didn't even suspect Daily Harvest. She says, it markets itself as really healthy.
00:20:28.580 I trusted them. And so what emerges from these accounts is this huge disparity between
00:20:34.560 the sort of clean, inviting marketing that this company is doing and this just like 0.95
00:20:40.940 fucking awful to think about symptoms of this food poisoning. 0.64
00:20:45.360 It is about as far away as you could get from sort of like the physical experience that 0.98
00:20:51.060 people expect when they're eating, quote unquote, wellness foods, right?
00:20:54.360 I think this is going to be the first of a two part series because the FDA is investigating.
00:20:59.500 And so we don't actually know what happened.
00:21:02.120 Eventually, the FDA will put out a report.
00:21:03.920 This could be soon.
00:21:04.660 This could be in a couple of months.
00:21:05.460 Nobody really knows.
00:21:06.520 And we'll find out kind of behind the scenes.
00:21:08.280 They'll trace what happened.
00:21:09.920 they'll get the ingredients like we'll know eventually right now all we know is like what
00:21:15.720 the company is saying what is posted on reddit and the structural incentives that have led to
00:21:22.380 increasing risks of foodborne illness in our food system this outbreak represents a really
00:21:28.860 interesting shift in the food system and to get there we have to talk a bit about the history of
00:21:35.540 food safety. So Marian Nestle wrote a book called Safe Food, The Politics of Food Safety,
00:21:41.300 where I'm getting a lot of this from. Sure. She says most of the food safety system in America
00:21:46.080 is built up around meat. When you think about your risks for food poisoning, it's like mostly
00:21:51.260 undercooked meat, right? Or like maybe shellfish. You don't think of a lot of vegan cases of food
00:21:56.120 poisoning. That's for sure. Exactly. That's the thing. So before we had any, you know, FDA or any
00:22:02.360 of these laws regulating food safety. It was basically just the complete Wild West. And so
00:22:06.420 in the late 1800s and early 1900s, as you can imagine, like foodborne illness was like 0.99
00:22:09.920 fucking everywhere. It was like the risk was way higher than it is now. And then after we had a 0.96
00:22:15.100 bunch of newspaper exposés and eventually The Jungle, the really famous book by Upton Sinclair,
00:22:20.260 we finally got the 1910 Pure Food and Drug Act and Meat Inspection Act. So they put in place
00:22:27.860 the system in 1910 that that is later derogatorily called poke and sniff what it basically means the
00:22:37.620 usda puts inspectors in like meat packing facilities who will like just watch what's
00:22:43.260 going on and essentially if they see a piece of meat that is like super fucking gnarly or like a 0.92
00:22:49.400 cow that is like very obviously tripping balls they will like stop the line and be like that's 0.96
00:22:56.020 gross like that was kind of the system that they put in place and compared to the previous system 0.87
00:23:01.680 which was literally nothing this is like a massive improvement it was like oh there's someone seeing 0.98
00:23:07.820 if this is like crawling with fucking rats or something right right it's a huge leap forward 0.60
00:23:13.660 and also it's not gonna catch everything exactly or like really very much at all they're just like 0.95
00:23:20.960 uh watching the conveyor belt looking for like the mucinex guy yeah so exactly there's a huge
00:23:29.300 number of problems that this just like is not designed to catch so throughout the 1950s 60s
00:23:33.860 70s there's all kinds of like debates and attempts to modernize the system everyone knows that the
00:23:38.660 system needs to be reformed but they can't come up with a system that's going to reform it
00:23:42.560 effectively but then what finally breaks through the morass is i had such a flashback reading about
00:23:48.220 this do you remember the 1993 e coli outbreak at jack-in-the-box i have heard of this the one that
00:23:56.180 i remember better and i don't know why i think maybe it was a little later and i might have been
00:24:00.480 a little older was the sizzler one there was a sizzler one yeah 1993 sizzler hit by food poisoning
00:24:08.060 outbreak but like yes broadly i totally uh have heard tell of the right jack-in-the-box e coli
00:24:15.360 outbreak. I think the reason it's so indelible for me is that four, four kids died. And I think
00:24:20.800 all four were in Washington state. Like most of the victims were in Washington state. So I remember
00:24:25.380 this being like a huge deal. I think we stopped eating fast food for like a year, my whole family.
00:24:30.680 Sure. The Pacific Northwest rolls deep when it comes to cases of food poisoning and also
00:24:36.220 serial killers and serial killers. I know just plentiful supplies of both historically.
00:24:41.520 So Mary Nessel has a good description of the debates after the jack-in-the-box E. coli outbreak because, of course, consumers, government, everybody, like, wanted to do something about this.
00:24:53.300 And, of course, the meat industry pushed back.
00:24:55.260 So this is from her book.
00:24:56.860 She says, instead of taking safety steps, industry groups employed damage control.
00:25:01.580 They pointed out that E. coli infections were due to undercooking, not to the meat itself, and that consumers needed better education about food safety.
00:25:09.820 They said the recent outbreak sheds light on a nationwide problem, inconsistent information about proper cooking temperatures for hamburger.
00:25:18.180 What?
00:25:18.560 It's like people went to a fast food restaurant and then their children died.
00:25:23.400 And they're straight up like, people just need to know more.
00:25:26.020 It's because these uninformed people didn't know how to properly cook a burger.
00:25:30.240 That's their explanation. 1.00
00:25:31.760 I mean, all of this shit of like consumer information, like solving problems is basically bullshit wherever it comes up. 0.99
00:25:37.500 But this is like the most bullshit place to use that argument. 1.00
00:25:41.400 Good Lord. 0.97
00:25:42.440 But then the only silver lining of this massive scandal in 1993 is that meatpacking, supermarket, and fast food industries actually like really improved their practices.
00:25:55.300 So this is a excerpt from the excellent food safety blog of Bill Marler, who's the guy who represented the families in the class action suit against Jack in the Box.
00:26:06.720 Great.
00:26:07.500 From the 1993 Jack-in-the-Box E. coli outbreak to the mid-2000s, nearly 90% of my law firm revenue came from E. coli cases linked to hamburger.
00:26:19.680 In the 1990s, the CDC focused on E. coli like a laser. Consumer lawsuits were frequent and costly.
00:26:27.820 These costs prompted the government and industry to begin testing meat before it shipped and destroying tainted meat before it could be eaten.
00:26:35.120 industry to its credit devised interventions to prevent contamination and guess what how many
00:26:42.380 e coli cases linked to hamburger do i have in my office today one hey regulation works the thing
00:26:50.220 is i mean i i don't want to give the the meat industry too much credit right i'm not gonna be
00:26:54.020 like wow thanks meat industry but it's like there's you know there's there's reputational
00:26:59.320 risk for the meat industry this was like really devastating to jack in the box's profits and then
00:27:04.140 there was regulation like a whole raft of like updated usda stuff happened as a result of this
00:27:11.280 that basically dramatically reduced the risk of food poisoning in meats but at the same time
00:27:18.600 much of the risk of food poisoning has now shifted to vegetables and like other types of foods so
00:27:26.740 in 1994 there's a huge salmonella outbreak in ice cream in 1999 there's a county fair in upstate
00:27:36.580 new york where 921 people get infected with e coli because the water that they were using for
00:27:42.960 like all of the drinks and ice cubes and stuff at this county fair was infected with e coli it like
00:27:47.020 came from a well that was infected with e coli whoa there was a huge outbreak in 2006 remember
00:27:52.260 the e coli outbreak in spinach yes abso-fucking-lutely i remember that i was on a real
00:27:57.160 spinach tear at the time apparently california farmers still refer to it as 914 because it
00:28:04.320 happened on september 14th and it's like it completely transformed the industry it's like
00:28:08.140 a huge deal huh there's another outbreak in 2006 at taco bell and something called taco john
00:28:14.460 that's traced back to lettuce wow there's the 2009 outbreak in peanut butter that killed nine
00:28:20.940 people. Boy, oh boy. The worst one is there's a listeria outbreak in 2011 in cantaloupes that
00:28:26.640 killed 33 people. Jesus Christ. And there's, you know, there's, there's outbreaks of E. coli from
00:28:31.860 like cake batter, from flour, from cheese. There's just a much wider range of places that you can
00:28:39.700 get foodborne pathogens now than there used to be. And another super fucked up thing is that 0.91
00:28:45.380 the strains of pathogens are like much more virulent than they used to be. So we've all 0.95
00:28:52.420 become like junior epidemiologists in the last two years. And, you know, we have variants of
00:28:56.900 COVID. Yeah. As witnessed by all of us suddenly know how to say the word Omicron. And they skipped
00:29:02.620 new because it would have been annoying. I love it. So when we say like the E. coli outbreak,
00:29:07.620 what we're actually talking about is a variant of E. coli, the O157H7 variant, which did not exist
00:29:14.240 before the 1980s oh and it's evolved to be able to withstand higher temperatures and it can also
00:29:22.300 withstand like more acidic conditions so like there's now strains of listeria that are scarier
00:29:28.840 there's strains of salmonella that are scarier it's just like everything is getting worse yeah
00:29:35.520 i will say i have a friend who is a physician assistant who is very into virology that's like
00:29:41.440 her whole thing she loves to talk about viruses and her favorite virus is herpes because she's
00:29:47.400 like look man herpes is basically living the dream they're doing what every virus is built to do which
00:29:53.700 is keep your host alive for forever and therefore keep yourself alive for forever yeah and when she
00:30:00.280 and i have talked about you know the viruses that i think are scariest to most of us like
00:30:05.920 covid like hiv like whatever she's like oh man they're just bumbling around they don't know what
00:30:12.040 they're doing it's very funny to me to think about that so like this is what you're talking
00:30:16.780 about sort of in her terms would be like e coli is getting more sophisticated right they're
00:30:20.980 becoming more resistant to treatment they're figuring out ways to survive longer that's
00:30:26.600 fascinating and the reason for all of this kind of dovetails with the rise of the meal kit companies
00:30:33.460 Hmm. So what they've found in a lot of these outbreaks over the last 20 years is a lot of them begin with prepared vegetables. So in the early 2000s, as Americans, like we just said, want more convenient food, right? We want our fruit to be cut up. We want to get like vegetable platters, prepared foods, people are eating out more.
00:30:53.600 yep it's increased our reliance on like pre-prepared foods and cutting vegetables and
00:31:00.500 fruits often like exposes their flesh to the elements right you cut off the peel one of the
00:31:06.760 purposes of which is to protect it from infections right so we're you know we're buying those you
00:31:11.680 know those are like trays at the grocery store like cut up melons sure sure sure or like pre-chopped
00:31:16.700 onion right and especially those those like bags of salad that you get that'll be like the caesar
00:31:21.800 mixed and I'll have like three kinds of lettuce and maybe a couple croutons and like some sliced
00:31:26.380 up like I don't know radishes in there or something like that. Things are being cut up and like
00:31:31.280 remixed and then put into these pre-packaged servings. At the same time, the industry has
00:31:38.220 also been concentrating. So the places where this kind of processing is taking place are oftentimes
00:31:44.120 these like extremely large processing facilities. Sometimes you have like animals and agricultural
00:31:50.700 products being processed on the same lots. So the 2006 spinach E. coli outbreak was traced to one
00:31:58.560 field that had been a cow grazing area, but was transitioning to growing crops. And there was just
00:32:05.220 like a little bit of cow poo left over and like that was enough. So you have this increasing
00:32:09.700 intersection between animals and agriculture, right? And then you also just have a scale
00:32:16.500 that would have been totally unimaginable 50 years ago. So the example I keep thinking of
00:32:22.480 is if you have, you know, water that is infected with salmonella. Sure. One of these processing
00:32:28.840 plants washes 100 apples with like salmonella infested water. And now you've got apples that
00:32:34.640 have salmonella on them, right? 50 years ago, you would have sent these 100 apples to a grocery
00:32:39.560 store or maybe to a restaurant, right? People would have started getting sick. You could trace
00:32:43.600 the outbreak back to one store, right? And eventually to one farm and you could figure
00:32:47.900 out what was going on. Whereas now, if you think about the same hundred apples, they get sent to
00:32:52.400 some processing facility and they get sliced up. And three slices of each apple end up in a bag
00:32:57.500 of salad that ends up going to 500 grocery stores in 25 states. So now you've got a thousand bags
00:33:04.740 of potentially infected salads in all these different states where if people get sick
00:33:10.380 and they report their symptoms, which is pretty rare to begin with.
00:33:13.540 But if you're reporting them, those go to state agencies.
00:33:16.400 So you wouldn't necessarily know that the outbreak in Utah and the outbreak in Oregon
00:33:20.900 are actually related to each other. 0.99
00:33:22.420 And it's the same fucking apples. 0.99
00:33:24.040 Yeah. 0.99
00:33:24.240 One of the interesting things about the Daily Harvest outbreak was the way that Reddit
00:33:27.940 and other forms of social media became places for other people to realize
00:33:32.500 that they had the same thing that other people had.
00:33:35.380 Right.
00:33:35.820 In the absence of like an interagency task force or something.
00:33:40.380 Right. This becomes the way that information flows and the way that like stuff gets surfaced, which is like feels like real ass backwards.
00:33:50.740 Right. And then, of course, also a lot of these processing facilities have miserable working conditions.
00:33:55.220 Also, in the 2006 spinach outbreak, that was the week that the processing facility had like the most orders.
00:34:02.540 So the workers were just super busy. 0.99
00:34:04.600 A lot of the workers at these facilities are undocumented immigrants, meaning they might not feel comfortable speaking up about a safety issue. 0.99
00:34:12.100 Yeah, they're they're under such great pressure to produce a certain amount on a certain timeline.
00:34:16.540 Right. Like it's all those stories about like Amazon warehouses and how many seconds they have to deliver an order and blah, blah, blah.
00:34:23.180 like it's all of that kind of like getting so focused on optimizing that productivity that you 0.92
00:34:29.280 like don't give people fucking breaks to go to the bathroom and you don't give people
00:34:33.160 you know time to do their job actually well that's something that shift is something that 0.98
00:34:38.760 long predates the meal kit companies that's just kind of like fresh cut pre-prepared produce but
00:34:44.880 the meal kit companies are like a particular problem so i'm gonna send you an excerpt from 0.57
00:34:49.780 a very good la times article oh wait uh skip shit uh skip the first skip the first line because that 0.56
00:34:56.180 was my note that was just my little reminder wait can i read it into the microphone because
00:35:01.480 it is very funny i mean okay fine the first bullet point just says it's the wild west yeah
00:35:06.480 which now makes me very excited in a different way for whatever this quote's gonna be that's
00:35:12.700 how i do my notes delightful okay of the hundreds of companies that ship ready to heat meals or
00:35:20.480 recipe kits to u.s consumers very few are required to register with the fda the firms are also not
00:35:28.120 required to follow a slew of fda safety requirements that aim to limit the spread of
00:35:32.940 foodborne illness ensure sanitary conditions during shipping and improve supply chain
00:35:38.720 transparency. There's little consistency in how the firms are inspected and regulated at the state
00:35:43.920 and local level, experts say. They warn that rapid changes in the meal delivery industry,
00:35:49.520 combined with the slow pace of federal regulation and the inherent uncertainty of mailing perishable
00:35:55.520 food, have in effect made it impossible for U.S. health officials to understand the scope of food
00:36:01.800 born illnesses among meal delivery customers. So the meal kit companies fall into this weird
00:36:07.400 nether region between large scale food processors, which can be inspected by federal agencies
00:36:13.340 and restaurants, which are inspected by local agencies.
00:36:17.780 So we're basically having a jurisdiction face off.
00:36:20.860 Right.
00:36:21.320 Because this industry is so new.
00:36:23.620 Right.
00:36:23.980 And also these meal kits are being shipped with these like refrigerator packs, right?
00:36:28.080 They're in these like astronaut bags that like keep the food cold.
00:36:31.380 But there's been numerous studies now that have checked the food and, you know, after
00:36:36.000 it sits on your doorstep for eight hours and like some of them have found listeria some of them have
00:36:42.040 found e coli a lot of them have found that like it doesn't stay that cold for that long oh man a lot
00:36:47.400 of people again think that your risk is eating out and they think it's about meat but actually
00:36:52.120 your risk is like at this point it's literally fucking everything right yeah and i don't i also
00:36:58.220 i don't want to go overboard i don't think the meal kit companies are like uniquely dangerous 0.74
00:37:02.320 but it's just basically that like the risk is everywhere yeah and there's not actually that
00:37:07.900 much you can do to protect yourself from the risk right like would you ever think that you could die 0.92
00:37:12.660 of listeria from eating fucking cantaloupes yeah good lord to me it's like i don't think like you 0.94
00:37:17.800 should never sign up for a meal kit company or whatever that's that's not the goal here the goal 0.98
00:37:22.060 is to say that this is like a very obvious place for decent regulation by the government this is 0.95
00:37:27.680 like the such the job for the government this is not my fucking job well and the problem is 0.78
00:37:32.780 upstream so the solution needs to be upstream right exactly yeah there's not anything you 0.85
00:37:36.880 could reasonably do on the consumer end aside from like you know wash your food yeah wash your food
00:37:43.580 cook your food but like you already if you're listening to the show you already know that
00:37:47.660 yeah totally this is not this is not something that like individuals can solve and i don't want
00:37:53.340 to make people paranoid i was like reading all this stuff and i was like i'm never gonna eat
00:37:56.580 again but also like i don't want to ruin food for people or like ruin fresh cut convenience
00:38:03.220 vegetables for people because like obviously sometimes you don't want to cut mushrooms for
00:38:06.760 20 minutes and you want to buy the pre-cut mushrooms i'm going to continue doing that
00:38:09.680 it's fine yeah absolutely like this isn't a like hey get a different brand of apple cider vinegar
00:38:15.840 moment yeah this is a like uh oh the whole system needs like an overhaul to figure out how to deal
00:38:21.760 with this thing it's like a write your senator issue it's not a like it's not like yeah sign up
00:38:27.160 for this meal kit and not this one totally okay so we are going to return to the daily harvest story
00:38:33.800 with a tiktok have we ever watched a tiktok together before we've never watched a tiktok
00:38:39.560 together and now that we keep talking about like we're going to return to daily harvest i'm like
00:38:44.900 man now i want a bowl of soup i know a smoothie like i would eat a smoothie right now that's
00:38:49.800 That sounds all right to me.
00:38:50.720 This is the thing that basically brought the Daily Harvest outbreak to everyone's attention.
00:38:56.800 Because earlier it had been bouncing around on Reddit, but like, unless you're in that
00:38:59.900 subreddit, you're not really paying attention.
00:39:02.220 So this is the thing that made the outbreak blow up.
00:39:06.400 I'm literally shaking right now.
00:39:08.320 Please just stay and listen to this because it's really, really important.
00:39:10.920 About a month ago, I received a PR package from Daily Harvest.
00:39:14.400 So I ate the French London Lee crumbles. 0.97
00:39:16.420 And you're going to understand in a minute why there's this fucking weird packaging thrown 0.91
00:39:19.260 away in my trash the following day i started having extreme stomach and gastro pain and went 0.89
00:39:24.200 to the hospital the er in the middle of the night when i was in the er they couldn't figure out what
00:39:28.240 was wrong with me i had elevated liver levels and then there was some bacteria in my urine they
00:39:32.060 thought i had a uti gave me antibiotics for five days i went home the five days of antibiotics go
00:39:35.920 by and then immediately i started getting this pain again but it was even worse and i had 101.8
00:39:41.980 fever so i went to the er a second time they literally tested me for everything hepatitis
00:39:45.540 mono um gallstone i had to stay overnight in the er and i literally had a cat scan a ultrasound a
00:39:51.520 vaginal ultrasound and so much blood work done they literally couldn't figure it out but i still
00:39:55.820 had extremely elevated liver level for the last month i still haven't drank i'm seeing a liver
00:40:00.820 specialist this week because we need to make sure that everything's okay before i went to the
00:40:04.880 hospital the first time i had taken a photo of the food packaging because that was the only thing
00:40:08.980 that i had done different in my routine fast forward i just got this email from their pr but
00:40:13.580 there is now an investigation going on into this product and this was the one i ate and just wait
00:40:19.100 i just started googling the product to see if anybody else was talking about this people have
00:40:23.080 the same exact symptoms as what i was having elevated liver levels with no explanation this 0.99
00:40:28.300 person below blood work a cd scan and ultrasound and still elevated liver levels it's so fucked up 0.85
00:40:34.760 dang right the fact that this person got their lentil leak crumbles in pr in pr i know 0.89
00:40:46.400 so this is a woman named abby silverman i was not familiar with her before all this but apparently 1.00
00:40:52.060 she's like a lifestyle influencer and according to this la times article she's not like political 1.00
00:40:58.280 or like doing call out posts. And so the fact that she was talking about this like extremely
00:41:04.740 serious issue and like calling the company out and like warning other people, I guess just like
00:41:09.600 hit like a bomb. And by now there are 4000 comments on this. A huge number of people are
00:41:16.400 like, Oh, my God, I got this too. And this ends up sending a bunch more people to the Reddit.
00:41:20.140 Yeah, I'm just looking at Abby's sort of main TikTok feed. And the TikToks that are up most
00:41:26.960 recently are things like get ready with me for my job at Cosmo. Yeah. And like bombshell hair
00:41:32.360 tutorial. So what really stuck out to me about this TikTok is that she references an email that
00:41:39.600 she got from Daily Harvest. Huh. So it turns out that within days of the first subreddit post about
00:41:47.380 this going up, Daily Harvest did actually send out an email. So I'm going to send you the text.
00:41:53.360 Oh, this is what Daily Harvest sent people on June 17th of this year.
00:41:57.980 At Daily Harvest, we are committed to our customers and we take quality and safety seriously.
00:42:03.880 A small number of customers have reported gastrointestinal discomfort
00:42:07.360 after consuming our French lentil and leek crumbles. As included in our cooking instructions,
00:42:13.900 lentils must be thoroughly cooked to an internal temperature of 165 degrees Fahrenheit.
00:42:19.240 like some other legumes raw lentils contain a type of protein that can cause gastrointestinal
00:42:25.480 symptoms unless thoroughly cooked while cooking lentils thoroughly is always recommended out of
00:42:31.860 an abundance of caution please dispose of any french lentil and leek crumbles you have received
00:42:36.840 and do not eat them you are a valued customer and we deeply appreciate your trust in us
00:42:42.600 it is one of our core values to go above and beyond for our customers which goes hand in
00:42:47.940 hand with our culture of continuous improvement. For the trouble, we have placed a $10 credit in
00:42:53.660 your account for every bag of French lentil and leek crumbles in your last box. Thank you for being
00:42:59.060 a loyal customer. This was not marked with like urgent. This was not sent out with like alert
00:43:05.520 health warning. As someone who has been in like part of these like meal baskets and whatever,
00:43:10.960 like I've done these before. Part of like joining one of these programs is that you get
00:43:15.860 seven million emails from the company about all manner of fucking things. So like, of course, 0.99
00:43:23.360 like the default is tune that shit out. What's amazing to me is reading between the lines of 1.00
00:43:28.500 this email. It sounds like a couple people were kind of dumb and didn't cook their lentils all 0.99
00:43:33.660 the way through. Yes. And the company is like kind of patting itself on the back and going, 0.99
00:43:38.020 oh, you know, some doofuses didn't know you're supposed to cook the food. But anyway, just in
00:43:43.520 case, if you have this product, probably don't eat it. I feel like I would probably keep eating
00:43:48.940 a product if I got an email like this. A couple of people got a tummy ache because they didn't
00:43:52.680 cook it enough. One of the people quoted in the LA Times article says, I have been hit by a car
00:43:57.580 and this was worse. What people are reporting is not gastrointestinal discomfort. Oh, my tummy
00:44:05.300 hurts. That's not what we're talking about. People are getting their gallbladders taken out. People
00:44:08.640 on the fucking er yeah like there is no way anybody would have considered this remotely 0.98
00:44:13.920 serious if you got this email if you saw it at all right it's a uh it's a very classic sort of 0.99
00:44:19.180 control the narrative move yeah right respond to it in a very small way on your own terms and then
00:44:25.400 you can point to it and be like we responded we responded we talked about it we said this and then
00:44:29.660 this is this is the most obnoxious thing so in the in the couple days after this after abby's
00:44:35.240 TikTok. Other people start posting on TikTok. This kind of starts going viral all over the
00:44:39.460 place. So every single thing that Daily Harvest posts on Instagram just gets like flooded with
00:44:44.140 comments. Like, why haven't you responded to this? Like, people are pissed, right?
00:44:47.460 And so finally, this is five days after this initial email. The company posts again,
00:44:54.880 the sort of like, you know, we hear you notes app sort of thing. I'm not going to read the whole
00:44:58.720 thing. One of the slides says, here are the steps we're taking. As soon as we received reports
00:45:04.400 suggesting a possible link between the french lentil and leek crumbles and an adverse reaction
00:45:08.260 we immediately took action and launched a voluntary recall but that's not what you did yeah exactly it 0.96
00:45:14.140 doesn't use the word recall and there's no way you would get from that email like oh shit they're
00:45:19.660 recalling a product the way that like you remember 2006 it was like don't eat spinach yeah yes in
00:45:24.240 subsequent communications they keep referring to this as a recall and like technically it's a
00:45:29.140 recall because they're like you know throw away the product if you have it but it's like
00:45:32.160 it literally says out of an abundance of caution yeah before it tells you to dispose of it meaning
00:45:38.180 you probably don't really have to do it like this is how words work how much do we know about this
00:45:42.980 like cooking lentils thing is that the likely cause it seems like there wouldn't be like a
00:45:47.880 whole fucking fda investigation if it was like a known thing right well this is this is what the
00:45:54.000 company then starts saying so that the framing kind of shifts so on june 22nd they put out this 0.97
00:45:59.680 subsequent post being like we've already recalled them but like we're investigating all the causes
00:46:03.640 on june 23rd they put out a much more formal recall announcement like in partnership with
00:46:09.200 the fda the line from daily harvest then becomes we're looking into it we're checking out again 0.83
00:46:14.820 this thing has like 50 fucking ingredients but because they send out so many emails because 0.91
00:46:18.880 this was never kind of given the seriousness the last the most recent illness report received by 0.98
00:46:25.060 the FDA is in September. So their quote unquote voluntary recall is in June, but people are still
00:46:31.900 getting sick from this in September. Oh man. So at the same time that all of this social media
00:46:39.140 firestorm is going on, the company's getting all of this criticism. There's, have you heard of a
00:46:43.340 company called Revive? It's like another meal kit company. Not that I can recall. Is that a voluntary
00:46:48.620 recall, Aubrey? No, I'm sorry. So that company also has a subreddit. And over the same summer,
00:46:55.900 there is a post on their subreddit called Revive Superfood Smoothies Liver Issues Sickness Extreme
00:47:02.760 Stomach Pain. This didn't get as much attention as the Daily Harvest thing. But these Revive
00:47:08.280 Mango and Pineapple Smoothies has also created a community of people with like the same symptoms.
00:47:12.940 And so people who kind of get into this and get like Googling around start to put two and two together that Revive and Daily Harvest seem to have people with the same symptoms.
00:47:24.560 And they look through the ingredients and the only ingredient that they share is from a plant called Tara.
00:47:34.040 So not not Tarot, not Tarot root.
00:47:37.540 Not Tarot. This is Tara like Reed.
00:47:39.920 so the revived smoothie has something called terra protein in it and the daily harvest crumbles
00:47:47.980 have something called terra flower in them so there is a plant called terra which is like an
00:47:55.000 eight foot tall tree that only grows in the andes like above 9 000 feet of elevation and it has
00:48:02.140 large pea pods and apparently if you take the peas and grind them up you can make various food
00:48:09.180 additives. And it's also used as like tanning in leather. Terra gum is something that's used as
00:48:15.120 like a stabilizer and thickener in like soups and stuff. And Terra protein is like a powder that they
00:48:22.420 add to various like, you know, smoothies and foods to like, it's just another way of adding
00:48:27.760 protein, basically. It doesn't really have a taste. And then Terra flour appears to be totally
00:48:33.980 new and the only product that people can find with Teraflower appears to be the French lentil
00:48:40.760 and leek crumbles from Daily Harvest. So totally new to like food regulators in the U.S., yeah?
00:48:47.720 Exactly. Gotcha, gotcha, gotcha. So speaking of which, this is an excerpt from a Consumer Reports
00:48:54.040 article that comes out after the Daily Harvest outbreak. Quote, outside experts that Consumer
00:49:00.560 Reports consulted, were unable to locate teraflour listed as a food additive at the FDA.
00:49:07.220 Quote, I can find no evidence that FDA ever reviewed teraflour for safety, says Tom Neltner,
00:49:13.800 Senior Director for Safer Chemicals at the nonprofit Environmental Defense Fund.
00:49:19.140 We asked the FDA whether teraflour is an approved ingredient for use in food,
00:49:23.760 or whether it's listed as a grass ingredient, and whether it has undergone any FDA safety testing.
00:49:29.320 after multiple requests the fda would not directly answer those questions christ on a cracker not
00:49:36.980 great that's bad dude i don't think we've talked about grass on the show yet have we not that this
00:49:42.240 is my first time that i remember seeing it in a quote for the show yeah so this excerpt says we
00:49:47.920 asked the fda whether terra flour is an approved ingredient or whether it's listed as grass so that
00:49:55.000 means generally regarded as safe. So this comes out of an attempt by the FDA in the 1950s to deal
00:50:04.700 with a bunch of scandals around food additives. So it became clear at the time, just like it had
00:50:11.520 been with meatpacking, that there wasn't really any regulatory system to check food additives
00:50:18.480 before companies start putting them in food, right? All these dyes, various like spices,
00:50:22.920 ingredients from other countries all kinds of stuff was in the u.s food supply that like
00:50:28.620 no one had really checked and companies were adding new stuff all the time and there was no
00:50:33.320 process man when you're talking about this and you're like it was the 1950s and they were trying
00:50:38.540 to figure out what they could consider to be generally regarded as safe the first place my
00:50:43.740 brain went is like man that's how we got drages it is it's also how we got those snap-on wrist
00:50:49.700 bracelets killed so many in the 1990s tricky business anyway i was just like man yeah we got
00:50:55.700 like tiny metal balls on cakes yeah sure man safe enough why not but so throughout the 1950s
00:51:03.820 under huge public pressure the fda started working with food companies to come up with some sort of
00:51:09.960 a system because the food companies were afraid that they were gonna come up with a requirement
00:51:15.060 to like prove that every single thing that they had already been putting in their food
00:51:20.880 was safe, right?
00:51:22.380 So it's like, okay, your product has pomegranate seeds in it.
00:51:25.560 Prove to us that pomegranate seeds are safe, right?
00:51:27.880 Prove that apples are safe.
00:51:29.900 And the companies were like, you got to be kidding me.
00:51:31.580 We can't start over and like build the entire US food system from scratch, right?
00:51:37.460 So the FDA basically sets up two tracks for companies to go down.
00:51:42.000 The first, of course, is like FDA approval.
00:51:43.640 and it's like there's a 90-day comment period and there's this thing and you have to submit
00:51:48.000 these documents and like it's a whole long very difficult process separately there's a process
00:51:54.180 that doesn't require fda approval where you can say no no no we don't need to get approved
00:51:59.320 because this ingredient is generally regarded as safe the idea is that it's something like
00:52:05.800 apple slices like basically give me a fucking break we're not going to go through a whole fda
00:52:09.860 process for something that everybody kind of knows is safe yeah but of course what they've 0.89
00:52:14.600 basically constructed is one extremely difficult process and one extremely easy process right
00:52:21.520 yeah so over the course of the subsequent 70 years companies have increasingly used 0.93
00:52:28.000 generally regarded as safe to self-approve new food additives every fucking time i have looked 0.84
00:52:36.440 this up because like this has come up in various other episodes every time i look this up i think 0.77
00:52:41.000 i'm like misreading something i'm like it can't really work like this can it so there's a million
00:52:47.720 studies on this one of the studies i read says many food companies self-determine their products
00:52:52.580 as grass without voluntary notification to fda leading some to call the process secret grass
00:52:59.700 Oh, my God. They just get to decide. They just go, Mars is safe.
00:53:05.740 Yes. In 2011, there's an analysis of around 4,200 food additives. Like they go through
00:53:11.560 one by one and test like how they got into the U.S. food supply. 14% of them were approved by
00:53:17.900 the FDA. They went through this like onerous FDA approval process. 63% were determined as safe by
00:53:25.240 an industry panel of the Flavor and Extract Manufacturers Association, unbiased opinion,
00:53:31.820 and 23% were estimated to result from secret grass self-determination by food manufacturers.
00:53:41.060 Come on!
00:53:42.500 So one of the real problems with this is that because companies are basically able to do this
00:53:46.740 themselves and they don't have to register all these food additives with the FDA,
00:53:50.260 is when there's an outbreak linked to a particular ingredient, the FDA can't say which products it's
00:53:57.620 in. If there's a product with teraflour, it would be nice if the FDA could just say,
00:54:02.080 okay, there's actually 13 other companies that are using this in 25 other products. Let's go
00:54:06.680 look at them and see if they're getting any adverse illness reports. But because these
00:54:10.720 things aren't even registered with the FDA, it's like we can't even say where else this is in the
00:54:15.900 U.S. food supply. So we don't know exactly what happened with teraflower. Again, we're going on
00:54:21.400 very incomplete information because the FDA hasn't completed its investigation yet. But a Fortune
00:54:26.740 article says teraflower does not show up in the FDA's grass database, but a source close to Daily
00:54:33.460 Harvest told Fortune that their supplier had confirmed the flower's use was grass, indicating
00:54:40.240 that the supplier made a self-declaration. This is a legitimately complex problem of like,
00:54:45.900 how do you regulate new sort of ingredients and additives and whatever as they come onto the
00:54:51.160 market without bringing everything to a grinding halt, right? But like, the answer can't be like,
00:54:57.400 the company selling it get to decide. And they mentioned in this study that like,
00:55:01.080 no other country does it this way. Yeah. But then another really weird thing about this is that all
00:55:05.600 of this might actually be fucking moot. Oh, the only evidence that it all goes back to this
00:55:11.160 Tara flower stuff is what the company says. If I have learned anything from working on like
00:55:17.520 private sector human rights violations for like my entire NGO career, you should never trust what
00:55:22.800 companies say in situations like this. Genuinely. I'm not saying they're lying. I have no evidence
00:55:27.680 of any other scenario. I'm not saying the Tara flower thing isn't it. Maybe it'll be in the FDA
00:55:32.080 report. We'll find out that is the source of all of this. But the information we have is coming
00:55:36.320 from the company mike this is like the way that you have set this up is like the food safety
00:55:41.860 version of like an agatha christie book i know they all stabbed him yeah they all did it together
00:55:47.400 it was terra flower and terra gum they were in cahoots well another another conundrum of this
00:55:52.620 is that they sold 28 000 copies of the crumbles right and we have we have roughly 500 people who
00:56:00.160 have reported symptoms to the company so that's obviously under reporting but if 28 000 people
00:56:04.920 bought it. It seems like not everybody has gotten sick from this, right? So Marion Nessel has a
00:56:11.320 blog post about this specific case where she lays out four scenarios for like what actually happened
00:56:15.980 here. So the first is some toxic ingredient accidentally or deliberately got into the
00:56:22.180 terra flower. Toxic tannins from other parts of the terra plant got into the endosperm flower.
00:56:29.000 Some people have unusual sensitivities to terra proteins or digestive products of terra proteins.
00:56:34.920 similar to what happens when people with celiac disease eat gluten or some people have inborn
00:56:41.060 errors of metabolism that cause acute reactions to terra proteins so basically either there's
00:56:47.240 something about like all terra flour that people are reacting to but like we're getting under
00:56:52.760 reporting of cases or something went wrong with one of the batches of terra flour whatever was
00:56:59.840 in these crumbles or some people might have like an allergy to something in these terra plants that
00:57:06.560 like they they just don't know about right like all of us could be allergic to all kinds of things
00:57:09.860 that we're just not exposed to or of course the company's fucking wrong and it's something
00:57:13.740 completely different and we'll find out when the fda report comes up what do you think let's treat
00:57:17.840 it like an agatha christie novel i know yeah yeah what who do you think who done it well butler the
00:57:23.380 thing is one of the things that i think is totally under addressed in most of the the discourse or
00:57:27.960 meal kit companies is that they're all outsourcing a lot of their production. I am not remotely
00:57:32.560 mounting a defense of Daily Harvest in this episode, but there is not as of now evidence
00:57:38.080 that Daily Harvest did anything worse than other meal kit companies. Maybe we'll have that in the
00:57:44.380 FDA report, but right now it seems like they're using suppliers that a lot of other meal kit
00:57:49.340 companies are using. When we have a regulatory system like this, and when we have this extreme
00:57:55.380 widening of foodborne pathogen risk to like basically the entire food supply. It was going
00:58:02.220 to be somebody, right? It was going to be one of the meal kit companies eventually.
00:58:05.260 So you think essentially like Daily Harvest sort of drew the short straw and sort of came up first,
00:58:11.260 potentially. I'm going to wait until the FDA report comes out, but it is plausible that this
00:58:17.140 company did what everybody else was doing. Gotcha. It's also plausible that they did
00:58:20.960 something uniquely negligent we don't have any behind the scenes emails from them we don't know
00:58:26.100 what they knew when etc you would have to look at like were daily harvest processes different than
00:58:33.140 other companies doing the same thing right now we don't know that the processes were any different
00:58:37.780 we know that their reaction was bad but right now we don't know that this is the fault like the
00:58:43.560 exclusive fault of daily harvest yeah but do you want to know the the super grim epilogue to this
00:58:49.120 Oh, no. What is it?
00:58:50.820 For months now, people have been trying to put together a class action lawsuit for this, right?
00:58:54.220 Because people have medical bills. People have pain and suffering.
00:58:56.560 Like, people have been really, really materially harmed by this, right?
00:59:00.260 And so eventually they collect all of their claims under Bill Marler, the guy who represented the Jack in the Box victims.
00:59:08.020 This is an excerpt from the Fortune article that was like kind of a roundup of this entire story.
00:59:12.740 This is about the woman Carol Reddy, who was one of the victims of the leaks.
00:59:17.460 Gotcha.
00:59:17.740 It says, Marler voluntarily dismissed the case last week after Daily Harvest filed to move the
00:59:23.580 suit to arbitration. The company argued that when Reddy signed up for its products, she agreed to
00:59:28.900 its terms of service, including waiving her right to go to court and have a trial in front of a judge
00:59:34.440 or jury. So if you fill out the terms of service, which we all fucking do constantly throughout the
00:59:41.860 day you're just like you know whatever i agree oh my god you're waiving your ability to file a
00:59:47.860 class action lawsuit it's bad so this is now an arbitration who knows what's going to happen
00:59:53.920 bill marler is still pursuing a case but the case is on behalf of children who ate the leaks who
01:00:01.060 obviously can't consent to these terms and conditions and people who got them in pr packs 0.88
01:00:05.300 boy oh boy oh fucking boy so these are like the avenues that are available if this happens to you 0.95
01:00:11.740 again, because there's not good regulation about this. Like you, it seems really fucked up to me 0.99
01:00:17.300 that you can just like sign away your rights. I for sure thought this was going to be like 0.97
01:00:22.100 Agatha Christie novel. And what it's turning out to be is a fucking especially bleak episode of 0.97
01:00:27.600 Black Mirror. Yeah, I know. Eventually, we will find out what happened. We will keep you updated. 0.98
01:00:35.380 But right now, this is what we have based on publicly available information. We're not going
01:00:41.220 to tell you any individual changes again this is like not what we want to do with the show at all
01:00:46.980 and so if you like your meal kit keep your meal kit but we need to have a better system of
01:00:54.140 regulating companies that are selling you stuff that you put in your body here's what i'll say
01:00:58.620 uh we're not going to tell you to change meal kit companies or to stop using your meal kit
01:01:03.160 we are going to tell you to peel bananas before you toss them in the blender
01:01:07.140 Ha, ha, ha, ha, ha.
01:01:37.140 You