00:00:49.880If your bookshelf and your For You page are equally important to your personality, welcome home.
00:00:55.280Pro Society is a weekly podcast that's part book club, part group chat for anyone who thinks Pride and Prejudice and Love Island deserve the same level of discourse.
00:01:03.960Each week, we're connecting the dots between books, the internet, and pop culture with your favorite writers, book talk creators, and plenty of overthought opinions.
00:02:09.000with potentially fake photos and fabricated bios.
00:02:13.540Now, at the time, it just seemed like a kind of embarrassing anomaly.
00:02:17.940We covered it on the show, had a very good laugh, and pretty much moved on.
00:02:21.900But today, in 2026, with fake AI-generated personas flooding the internet and being used for everything from marketing to election interference,
00:02:32.740it looks less like a one-off scandal and more like a warning we should have heeded.
00:02:37.740So today, let's revisit the story of DevTernity
00:02:40.880and why fake personas are the tech problem that nobody's taking seriously enough.0.84
00:02:47.280I'm not saying this woman doesn't exist.
00:02:50.220I'm just saying she reads like a woman written by a man.
00:02:59.900There Are No Girls on the Internet is a production of iHeartRadio and Unbossed Creative.0.68
00:03:08.120I'm Bridget Todd, and this is There Are No Girls on the Internet.
00:03:13.780So I feel like Christmas has kind of come a little bit early for me because, Mike, as you know, not only am I deeply fascinated by identity and technology, but also I am deeply fascinated by my other true love, which is scams.
00:03:28.820You know this about me. I love a good scam. I love scam content, scam podcasts. Give me all the scams.
00:03:34.000I mean, don't scam me, but I want to be not involved in the scam and then hear about how the scam unfolded so I can be like, oh, that's how they did it.
00:03:42.600Yeah, your love of scams and catfishing is legendary, no doubt.
00:03:48.220So catfishing is a scam that I am specifically interested in.
00:03:52.580And this wild story that was blowing up on Twitter last week involves all three, identity and technology, scams, and catfishing.
00:03:59.180And as fascinating as I find all of these, I also think it's really a story that tells us a lot about how people actually think about marginalized folks in technology. Like, do they actually see us? When they see us, do they respect us? When they actually do include us, is that inclusion a gimmick? Is it done to take the heat off criticism? Like, why is it done?
00:04:21.720And when they try to include us and get it so, so, so wrong, what does that tell us too?
00:04:30.860So DevTernity is a tech conference for developers that attendees have to pay from as little as $435 up to $870 to attend.
00:04:40.400It was founded by Edward Sizoff in 2015.
00:04:43.400So this conference had been called out for not having a very diverse lineup of speakers, like most of their speakers tended to be white men.
00:04:50.460And to deal with that, Edwards, the organizer, allegedly decided to flesh out their lineup by tapping into the existing pool of really talented, marginalized people who have been building and shaking things up in tech for a very long time.
00:05:06.840Oh, wait, no, no, no, that's not what he did.
00:05:08.280That would be a normal thing to do.0.95
00:05:09.760What he actually did was flesh out that lineup by creating AI-generated women speakers to add to the lineup.0.99
00:05:17.160And as if that's not bad enough, like that's already pretty bad, it doesn't stop there.0.62
00:05:22.980Because in addition to creating those phony women to speak at his conference, it was also
00:05:28.520revealed that Edwards had been running this entire like fake female tech influencer catfish
00:05:35.260enterprise and had been doing so for years.
00:05:39.220Unsurprisingly, the entire thing was full of drama.
00:05:41.440And honestly, like I don't think I have ever seen anything unfold quite like this in the
00:08:48.920The DevTernity conference website has a public GitHub repo.
00:08:52.340GitHub is a place online where developers can show other folks what they're working on,
00:08:55.920where you could see the full edit history of the conference website.
00:08:58.920So he included a screenshot showing the specific changes to the website, and the date of those changes confirms that Natalia Slatter, software craftswoman at Coinbase, was added a few hours after Maddie's complaint of the lack of diversity of the conference.
00:10:51.420And so certainly somebody has like looked them up on LinkedIn or whatever, for whatever reason is like, I'm the only person who decided to speak up about it, who didn't want to keep quiet. And even that to me is really interesting. Like, I don't know what's really going on there.
00:11:05.900But it almost makes me wonder if the vast majority of people at this conference didn't think the women speakers were worth really paying attention to.
00:11:18.200So let alone like investigating, throwing them into a quick Google search, whatever.
00:11:23.100Maybe they were just like prominent male name in tech, prominent male name in tech, prominent male name in tech.0.59
00:11:28.700Some useless chick, some useless chick, prominent male name in tech, prominent male name in tech.0.84
00:11:33.320Like, maybe it didn't even register to them to be paying attention to the women speakers, what organizations they represented and what they were talking about.0.98
00:11:40.900Maybe it didn't even register to be looking at them all that closely because, like, maybe they just, like, didn't value them in the same way.
00:11:46.400I don't know. That's just my theory because I do agree with Gurgley here that certainly he cannot be the first person to have uncovered this.
00:11:53.140And it did not take a very substantial amount of digging to find out that these people weren't necessarily real.
00:12:01.060I don't know. I feel like we encounter weird stuff online all the time. And it's so easy to just chalk it up to like, maybe it's a scam or maybe the internet is broken or maybe I don't understand.
00:12:13.600Yeah. I mean, I would like to think that if I encountered this, I would have said something.
00:12:19.960Would you have, would you have dug like gurgly?
00:12:24.820If I had sniffed out, like, I have a lot of time on my hands and I love to do a deep dive.
00:12:30.520So if I had, like, sniffed out that something funky was going on, I probably would have looked into it.
00:12:35.680I think I'm the kind of person who might have, like, thought that I was misunderstanding something or that I was getting something wrong or misreading something.
00:12:43.200I respect that Gurgley is the kind of person who was like, I'm taking this to social media right away because something is not right.
00:12:48.900Yeah, I appreciate that, too. Kudos to Gurgley.
00:28:45.740She's done your basic influencer stuff.0.96
00:28:49.120She does giveaways, raffles on her platform, all that stuff.
00:28:53.700Her pictures show her presumably working on code and really looking hot, like showing a lot of cleavage and just generally kind of like being a tech hottie while really hyping up DevTernity events and conferences.
00:29:11.160But, and here is the big reveal, she's not even real, it doesn't look like.
00:29:18.100They found IP logs that seem to indicate Edwards inviting and then logging into an account belonging to Coding Unicorn, which is Julia's social media handle.
00:29:29.800So basically just like logging in as her.
00:29:33.500A YouTube video posted last year by Edwards that had five views when 404 Media accessed it showed him logged into his own email accounts as well as one for Coding Unicorn.
00:29:44.440Many of Coding Unicorn's posts are just copied and pasted from Edwards' LinkedIn or Instagram
00:29:50.320without any attribution. Edwards also pretty explicitly admits that he is the one responsible
00:29:56.660for the Coding Unicorn account on his LinkedIn profile, saying,
00:30:01.060I devote most of my time to growing the most popular coding account on Instagram with 120k
00:30:05.840followers, Coding Unicorn, without elaborating on exactly what that entails. So this is pretty
00:30:12.120confusing. I think it's time we heard from Julia herself. Hi, everybody. It's Coding Unicorn here.
00:30:19.760Do you want to become an awesome software developer, build a successful career,
00:30:25.700become more productive and happy? I'm here to help. In 2020, the tech company Hashnode published
00:30:32.900an interview with Julia on their Women in Tech blog, all about the issues that Julia faces being
00:30:38.040a woman working in a male-dominated space. Now, the person that wrote that article has
00:30:42.960confirmed with 404 Media that the interview was conducted via email and they never actually spoke.
00:30:48.920Honestly, the interview kind of reads like bad hacker girl fan fiction. Here's a little taste
00:30:54.960of it. Julia, how'd you get into tech? Nine years ago, my parents forced me to go to college and
00:31:00.820get a computer science degree. They wanted me to find a nice, quiet office job because I was a
00:31:05.940problem kid, a school rebel. I didn't fulfill my parents' dreams. I am still a rebel, but one with
00:31:12.640a computer science degree. So tell me that does not sound like a fantasy version of a woman working0.98
00:31:21.500in tech. Like I'm a rebel. The reason why I became a programmer is because my parents were looking
00:31:28.560for me to settle down and find a nice quiet job to stay out of trouble. Yeah, it sounds like
00:31:35.260something from the 90s movie hackers which by the way i was looking at a picture of the fashions
00:31:41.160from that movie matthew lillard in the movie hackers like the way that they had imagined
00:31:46.320how computer hackers dress in that movie is is really something i guess i'll just leave it at
00:31:51.560that so in this interview when julia is asked about gender bias in tech well surprise julia
00:31:58.140actually thinks that it's men who suffer the most when it comes to gender bias in tech she says i
00:32:03.800I don't like seeing women as victims because such a mindset turns men into suspects.
00:32:08.760Men suffer from biases equal to women.
00:32:13.020We give too much attention to gender bias and depreciate other cognition biases, such as doubt avoidance,
00:32:18.940where we make an ill decision just to avoid uncertainty or reject a person that doesn't look nice enough.
00:32:24.180Julia's advice for women to deal with gender bias?0.98
00:32:27.040Stop blaming others for being biased and prove yourself.
00:32:30.000So yeah, it reads to me like this fantasy, fictionalized version of a woman in tech who doesn't think that there's any kind of gender bias and is not even interested in talking about it. Certainly would not say that she has faced it herself. And is only interested in improving herself. Like, that just reads like a woman invented by a man.
00:36:08.440So the evidence that links Edwards to being Julia, like catfishing as Julia, or at least that indicates that she's not a real human, is pretty overwhelming.
00:36:19.300Some of the images that she has posted on Instagram that show computer monitors
00:36:23.240have her logged in under Edwards' name.
00:36:27.480On Lobster's, a coding social media forum,
00:36:30.480Edwards' and Julia's accounts were banned multiple times for sock puppeting in 2019 and 2020.
00:36:55.020And The Verge looked into the university where Julia claims to have attended for her bachelor's
00:36:59.740degree in information technology on her LinkedIn.
00:37:03.100And the university said that they do not indicate any records of a student with her name.
00:37:07.240I'm also like 99% sure that it is not even the same woman in every picture.
00:37:12.920It's like just a hot woman with dark hair and ample cleavage in every picture.
00:37:18.480But I genuinely, like I went back to the very first post back in 2018, and I genuinely think they are different people.
00:37:25.340The woman who is used back in 2018 when the account first starts looks very different from the woman that is used today.
00:37:33.200They both have brown hair and ample bosom, but that is pretty much where the similarities end.
00:37:38.080We'll put a link to a couple of pictures of Julia from her Instagram in the show notes.
00:37:42.100And honestly, you can be the judge. Let me know if you think this is legit. These are all the same women. Or if you think something is going on. And this is kind of complicated. Like, I want to make sure that I am speaking about this carefully. But we need to talk about the way that Julia presents physically on Instagram.
00:38:01.300Like, it's clear that he is going for a specific kind of look with the way that Julia looks on social media.
00:38:08.420Like, she's very conventionally attractive.
00:38:11.160In all of her pictures, she is posed to look like, I saw somebody describe it as almost like a booth babe kind of way, where the cleavage is very prominent.
00:38:19.540The poses are all kind of like, like, I wouldn't call them sexualized, but they're definitely meant to highlight her physicality and her looks and her figure.
00:38:29.880And it's this very specific kind of almost like an uncanny valley kind of hot where she is in these very clearly posed, staged pictures that look kind of fake that could not possibly be depicting a real scenario where she's like really working.
00:38:49.560like this is this might sound minor but and one of the things about her is that she talks quite a bit
00:38:54.900about how being a developer means that she can travel the world doesn't have a boss she can work
00:38:58.960from whatever exotic locale that she wants so in one picture she's meant to be working from like
00:39:03.860someplace like an exotic beach of some kind and she's holding one of those big giant coconuts
00:39:11.280where they just chop the top off and put a straw in it and then you're drinking it not the small
00:39:16.100ones, the big ones. So if you've ever had one of those, you know that they're like, they're
00:39:21.020coconuts. And so the bottom is rounded. It's not flat. You couldn't put it on a table like you
00:39:27.200would a normal beverage container that has a flat bottom. It's rounded. It's a coconut. So she's
00:39:31.700holding it in one hand and working on her laptop with another. In what world would somebody whose
00:39:37.000computer is the main thing they work on be holding a tippy beverage that you cannot sit down while
00:39:44.600also working one-handed on their laptop. I don't buy it. Never happening.
00:39:50.140Best case scenario, it's a risky move.
00:39:52.680Yeah, it's risky. So I feel like Julia almost exists as this kind of fantasy woman that a man
00:40:00.060would cook up, right? Heaving cleavage. Beautiful, but also a really skilled programmer. She's not1.00
00:40:06.700a feminist. She doesn't think that women have any societal disadvantages because of their gender.1.00
00:40:11.120She has a dirty mouth and makes like pithy zingers about how people need to worry less1.00
00:40:15.820about convention and worry more about leveling up their tech skills.0.98
00:40:19.460She describes herself as a free thinker.
00:40:21.740In one post, she talks about her favorite podcasts.
00:40:24.780Can you guess who she lists as one of her favorite podcasts?
00:40:48.880And she does this thing where she photoshops herself into pictures with famous tech leaders.
00:40:53.980Like, she has a picture of herself photoshopped with Elon Musk.
00:40:56.780Another picture of herself photoshopped with Jeff Bezos.
00:41:00.560We actually found the source picture and it's like she just photoshopped herself over his ex-wife.
00:41:06.240Yeah, and it was, like, an iconic photo that was the go-to photo for Jeff Bezos before they got divorced. Like, anyone who's seen a photo of Jeff Bezos in the 2010s, like, that was it.
00:41:20.560Yeah, you really called it. You were like, I've seen this picture before, and you found it on reverse Google image search very quickly.
00:41:27.080Side note, if anybody ever watches the MTV show Catfish,
00:41:30.780you know that that's like when somebody who thinks they're being catfished
00:41:34.400calls Nev Schulman, pretty much the only thing he can do is like,
00:41:38.220let's reverse Google image search these pictures.
00:41:41.440It's like the one tool in his toolbox that he has.
00:41:45.540So if they're ever looking for a replacement host for that show,
00:41:48.240they could call us because we know how to do it too.0.88
00:41:51.080So I think that Julia is like this caricature of a certain type0.57
00:41:55.700of man's dream woman or like the kind of thing that a male programmer might cook up in his head
00:42:02.520in his fantasy as a woman in tech you know if you've ever seen the movie gone girl it's like1.00
00:42:07.880the cool girl persona but for tech right like she's cool she doesn't she's not a feminist she
00:42:13.700has a foul mouth loves joe rogan thinks your sexist jokes are really cute loves elon musk like
00:42:18.820i'm not saying this woman doesn't exist i'm just saying she reads like a woman written by a man0.99
00:42:25.540in his head. And it really reminds me of something that an influencer with a very large male following
00:42:31.020once told me. She told me that if your audience is men, like if you're trying to curate men as
00:42:37.280your audience, and it's men who are consuming your content on Instagram, those men are imagining
00:42:43.540themselves with you. So you can't have like other men in your images. You can't have anything that
00:42:49.860would ruin the illusion that they could be with you. You can't have that in your images.
00:42:55.080So I think whoever is running Julia's account, I think it's probably Edwards, is doing so in this way that very much lets techie guys imagine that they could be traveling the world with this like beautiful, foul-mouthed, nerdy woman who only wants to talk about leveling up her tech skills while wearing like a bikini, right?
00:43:15.060This Julia account is for men. I think that when I first saw it, I thought like, oh, this is an account that's trying to boost representation for women in tech. Looking at it again, it's like, no, no, this is an account for men. This is an account that is trying to be a place where male programmers gather.
00:43:33.320like, come for the cheesecake cleavage shots, stay for my pithy musings on programming and1.00
00:43:41.260culture. One commenter on Julia's Instagram put it really well. They said,
00:43:46.680I thought this group was about programming, but it appears to be a group of horny dudes
00:43:50.720drooling over a girl that always pose right next to a laptop, which I thought was really funny.
00:43:56.800So apparently me and that commenter are not the only ones who are suspicious.
00:44:00.740In a 2020 comment that Julia left on Hacker News, she actually spoke to the idea of people
00:44:56.980like not just posting on Instagram as Julia, but also doing interviews and in comments across the
00:45:05.340internet as Julia as well. Whoa, this goes deep. So I've gone through both Julia's account and
00:45:12.060Edward's account from the very beginning, did a lot of scrolling. And here's my theory about what
00:45:17.340I think is going on. This is not, this is just my opinion. I think that Edwards at some point
00:45:23.180decided that he wanted to be like an online tech influencer and market himself on social media as
00:45:30.160somebody who should be listened to when it comes to those kind of conversations. That kind of goes
00:45:34.060back to what you were saying, Mike, about how DevTernity, it seems like a kind of shallow
00:45:39.220representation of a tech conference, right? I think that Edwards courted for himself that tech
00:45:46.340persona guy. Like I see it a lot on Twitter since Elon Musk took over. Somebody who was always
00:45:51.000trying to like maximize their games and like gamify success and always giving you like eight
00:45:57.060rules for productivity, eight hacks for this. Like things that aren't even necessarily about
00:46:01.880tech always. I think like a general influencer on tech, but also life. Like that's what I think
00:46:09.300that he wanted to be. Or he thought like, I need to do this. It'll be successful for me if I do
00:46:14.300this. You know, not just about tech, but about what books to read, how to think about culture.
00:46:18.300So in 2016, Edwards' Instagram is pretty normal, right? It's pictures of his family, pretty normal pictures of himself, pictures of himself with a lightsaber from Star Wars or with Game of Thrones characters. But around 2018, his pictures sort of change. They become a lot more polished and a lot more influencer-y, for lack of a better word.
00:46:41.180he really is like marketing himself as a tech luminary he's taking pictures of the books that
00:46:47.140he's reading he's you know in captions giving life advice about tech and life and leveling up
00:46:54.260and i think that he must have done this for a little bit of time and maybe not seen success
00:46:59.620or growth and then sometime in 2018 he creates julia's page now the first few pictures on julia's
00:47:06.880Instagram account, interestingly, don't show Julia's face, right? They're just like disembodied
00:47:12.000body parts. Like in one, it's a closeup of her cleavage holding a book about programming called0.71
00:47:17.740Elegant Objects up against her chest. In another, it's just her feet while she's like got a laptop
00:47:22.880on her lap. In some, in many of them, she's using her hands to obscure her face or like
00:47:28.660has her face down. Honestly, I think that COVID was probably like beneficial to these people
00:47:35.260Well, because in a lot of the images post-COVID, you see Julia wearing a face mask.
00:47:40.340And so I think they were like, oh, great.
00:47:41.500We've got a reason to not show her face.
00:47:43.880And so, you know, at first I was thinking about how deeply insulting this entire thing
00:48:02.140But I also want to say that, like, not only is it incredibly insulting to women, it is also incredibly insulting to men, I think.0.99
00:48:09.760Like, I think that Edwards thinks that men are so horny and stupid that they won't even notice that it is not the same woman in every picture.0.99
00:48:18.580Like, they are so stupid and horny that if you create a fictional version of their own fantasy that is just projecting their desires back at them, they will be invested and also believe that person actually exists.0.99
00:49:51.960if he was like, oh, this is just a persona, like, I don't want to take up room, I don't want to take
00:49:56.540away a slot from another, an actual human woman in tech. But he did those interviews specifically
00:50:01.620about being a woman in tech. And he did them as Julia. He could have, it would be pretty weird,
00:50:07.380but he could have been like, oh, well, this is what I've learned as a man running an account
00:50:12.380as a woman persona in tech. Like, there are all kinds of things he could have done that I feel
00:50:16.800like I would be looking at it a little bit less side-eye-y, but he didn't do any of those things.
00:50:21.300And so I think there must be like an element to this that must be fun. Like it's probably fun to see your following and reach grow. Like I think that if he was unable to be a tech influencer when he's just like some guy, when he's a sexy woman, certainly it's easier to grow an audience of programmer men when you're a sexy woman.
00:50:46.880And I think it probably is fun and intoxicating to see your following and reach grow.
00:50:52.300So I think that Julia allowed for Edwards to be the tech influencer that he never got
00:50:56.420to be as himself, that he never would be as himself because his musings aren't really
00:52:39.200But no, I think it's got to be the latter.
00:52:43.660I think that like, especially in tech, I think that's a currency.
00:52:48.480I think getting to feel like you're somebody who people listen to, it feels good.
00:52:53.120And I think that it's a space where, I mean, I think it's a space where people are like, when you're a guy, a lot of guys who are like pretty mediocre rise to that.
00:53:06.360get to have those kinds of platforms and I think that he probably just saw some of those guys and
00:53:10.380was like why not me and so I think I think it's got to be I think the grift was probably a part
00:53:14.960of it but I think if in my opinion not the only part and I think that you know as weird of a story
00:53:23.420as this is I do think it all goes back to this persistent myth that there are no women in tech
00:53:30.440It's the myth that I started this podcast to bust, you know, like Edwards was quoted as saying that the real problem is that there are not enough women out there that he could book to speak and that tech conferences are all chasing this very small group of women.