Under the Influence (with Jo Piazza) - March 25, 2025


Are Influencers Ruining Italy?

Topics
Sunday Nice Things: Too Much Money Will You Ever Be Enough? A Chat With Melissa Arnot?

Episode Stats


Length

43 minutes

Words per minute

180.29

Word count

7,801

Sentence count

385

Harmful content

Misogyny

2

sentences flagged

Toxicity

2

sentences flagged

Hate speech

13

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
00:00:00.000 if I had a dollar for every person who's come up to me lately and told me that they want to flee
00:00:11.720 America and move to Italy or somewhere else beautiful and wonderful in Europe I would be
00:00:17.680 a rich enough person to just screw off and move to Italy I really would it seems like everyone I
00:00:25.160 know, is dreaming of abandoning America right now. And I get it. I do. But I also don't
00:00:31.880 know if that is the answer. And frankly, it's probably a lot harder than most people think
00:00:37.220 it is. We're going to talk about all of that today on Under the Influence. But we're also
00:00:41.880 diving into something that drives me crazy. Something I haven't been able to stop thinking
00:00:46.480 about since I was in Italy last year. Are influencers ruining Italy? Because I got to
00:00:51.720 say, I was in Rome and my five-year-old daughter was pretty much knocked out of the way by a woman 0.99
00:00:56.820 trying to get a perfect pouty selfie of herself in front of the Trevi Fountain. When thousands
00:01:03.160 of people descend on the same scenic cliffside in Positano or cram into an alley in Florence to get
00:01:10.040 a glass of wine through a window, authentic travel pretty much goes out the window. So today we're
00:01:16.000 talking about the unexpected economic and cultural consequences of travel influencers. How they're
00:01:21.560 both overwhelming the infrastructure and also helping to erode the very charm that they came
00:01:26.580 to capture. Now, this is not a story about bad intentions or bad actors, because I am also a
00:01:34.160 person who posts travel pictures on social media. It's more of a story about how we can be mindful
00:01:40.360 and better travelers in the age of the internet. My guest today is Fosca DiCerno. She is a proud
00:01:47.640 Italian-American born and raised in Jersey, who moved to Italy, got married, had a baby,
00:01:53.900 got divorced, dated as an adult, and now she helps other Americans with relocation to Italy,
00:01:58.680 study abroad programs, and all different kinds of travel questions, most of which I'm going
00:02:02.940 to be asking her today. Hey lady, how you doing? I'm doing great. How are you? I'm good. I'm good.
00:02:10.840 I'm on my second cup of coffee this morning, which is not nothing, but with the time difference,
00:02:14.880 you're probably about to get ready for dinner. I just had an espresso. It's if you count the
00:02:20.960 first, which was a double. So that's three. I think that's my max for the day. Okay. Okay. Yeah.
00:02:26.960 Yeah. Now tell our, tell our audience where you are right now. So I am in Florence, Italy,
00:02:33.480 where I live and where I have lived for almost 26 years now as I've made my life here as a U.S.
00:02:41.620 expat in Italy. Which is amazing. And we're going to dig into that because we're living in this
00:02:48.800 world right now where so many people say to me, especially because I wrote The Sicilian
00:02:52.920 Inheritance, so I'm constantly at book events and people are talking about Italy with me.
00:02:57.240 So many people are saying, I'm going to move to Italy. I want to move to Italy. How can I do that?
00:03:01.480 I need to escape here. I want to dive into that later in our episode. For sure. And you can put
00:03:08.280 them in touch with me because i do that obviously um i get a lot of increase from people right now
00:03:13.800 who are curious about what moving to italy might look like for them so that's something i'm happy
00:03:18.900 to talk about with anyone who's interested perfect wait so has it increased since you know the the
00:03:24.780 american situation is what we're calling now the situation yeah joe it actually has yeah wow yeah
00:03:31.940 Yeah. Both people who are just seeking information about if they can get citizenship, if they have, you know, a birthright. Italian citizenship is fairly lenient. It has been up until now. So if you do have ancestry, you might have a very good shot. And then just people who are like, I want to move tomorrow. How can I do that?
00:03:50.960 how can I do that? Let's help me move tomorrow. Exactly. Yeah. All right. Yeah. I want to dive
00:03:56.520 into all of that. I want to dive into how plausible it is. You know, the things that are
00:04:00.580 good about it. And then the things that are tough that people don't actually think about, because
00:04:04.020 we love, we love aspirational planning is what we do. Exactly. Exactly. And it's not, I mean,
00:04:11.080 it's a dream for sure for a lot of people, but it's not easy. So I'm happy to, but it's possible.
00:04:16.060 it's possible so yeah exactly but the reason that you're here today what we're going to start by
00:04:22.400 talking about is something i started thinking about the last time uh that i visited or a couple
00:04:28.940 times ago when i visited italy i hadn't been there for a while and the country was just overrun with
00:04:37.280 influencers and you brought this up to me do you think influencers are ruining italy yeah i do um
00:04:45.100 I think that I mean, I think they have the potential to I think we're still in time, maybe to hopefully reverse the trend. And I hope somehow our conversation, we're gonna help it. We just we fix things here.
00:04:56.220 Well, we at least we give people ways to think about traveling, not just traveling to Italy, but just being very aware of the fact that this is not okay. And I'm not sure how much time had passed. But you know, I'm thinking a lot we're on the five year anniversary of the pandemic.
00:05:13.060 yeah and that is a really important piece of this puzzle because i think that a lot of what has
00:05:19.640 happened with italy in particular although italy is not an isolated case but i really think a lot
00:05:25.520 of it has to do with the way italy was depicted during lockdown and then sort of the rise of
00:05:32.660 people wanting to move to italy because of the dolce vita and stuff and then all of a sudden
00:05:38.200 it just got out of control when people started coming back. So I think that's what you saw was,
00:05:43.780 you know, this post-pandemic, very resilient Italy, very Instagrammable. I mean, sitting
00:05:50.380 pretty for years. And then, you know, and then all of a sudden the influencers just came in and
00:05:56.120 it was a perfect storm. Talk to me about pandemic Italy. Like what were, remind me what we were all 0.93
00:06:03.100 seeing? Because everything from pandemic time still feels like a fever dream. Yeah, it was so
00:06:09.060 bad here. I say this all the time. When I went to the States for the first time in the midst of the
00:06:14.880 pandemic, it was like already 2021 probably. But, you know, it was so different. We were really in
00:06:20.660 lockdown. And that's when, so first the world saw Italy as, you know, the second country that was so
00:06:27.960 really badly hit. And then Italians are Italians. And so what happened was there were depictions of 0.69
00:06:34.200 people singing out of their windows. And, you know, every people then started doing, you know,
00:06:40.940 food videos and aperitivo videos and things like that. And the real thing that happened, Joe,
00:06:46.500 was the wine windows. Oh, yeah. I want to just indulge in the wine windows again and also
00:06:54.200 remind people of the Stanley Tucci of it all. He wasn't in Italy, but he was Italian adjacent
00:07:00.260 making Negronis and being being very weirdly sexy in a way that I think that we never expected 0.99
00:07:05.520 Stanley Tucci to be. Oh, he has just gotten better and better. I just I adore him. And he did
00:07:11.700 so much for Italy. And so, as I said, that was another piece of the puzzle. And so, you know,
00:07:18.040 going to you know there's so then people started posting all you know as you all the food and the
00:07:23.880 wine and people started posting the wine windows and you know what but that's a reality that dates
00:07:30.820 back to the plague i mean that dates back to florence when you know we had the great plague
00:07:36.400 that's literally decimated the population and then of course we have the renaissance which
00:07:41.420 honestly joe is something these days that i i try to keep in mind um that there might very well be
00:07:47.220 a renaissance um you know that's nigh um but what happened with the wine windows was wild so
00:07:53.440 something that became a necessity it was just like a clever idea right oh let's bring this back just
00:07:57.960 like you know back in the day a lot of these you know ancient buildings had wine windows where the
00:08:04.940 families would sell their wine and of course during a plague or during the pandemic you wanted to you
00:08:11.480 know, decrease any kind of contact. And so those went viral. So people getting their glasses of
00:08:18.260 wine through a wine window out of necessity then became viral. So now if you come to Florence on
00:08:25.260 any given day, even in what used to be low season, which is still now for a couple of weeks, in
00:08:30.120 theory, there are streets that you cannot go down because people are waiting to take their selfies
00:08:35.820 as they get their wine through the wine window. In front of the wine window, they're waiting for
00:08:41.080 selfies in front of the wine window. And for me, when it comes to the influencing,
00:08:45.520 there's a lot of different issues at play. One, it is the selfies of it all. And I want to talk
00:08:52.740 about those because I truly think it takes you out of the moment if you're lining up to pose
00:09:00.000 for something as opposed to lining up to experience something. And yet, I also think a lot of our
00:09:07.640 brains have been reprogrammed to think about how certain things will be instagrammable right
00:09:13.440 absolutely and you know i can give you a really good example of that you know because the wine
00:09:19.540 windows it's i mean i it's not like a sacred space um when i went to rome this past um january
00:09:28.600 i went to a church which is a has become a very famous church because it's a tiktok sensation
00:09:34.040 something that my daughter informed back up back up yeah talk to me talk to me about how a church
00:09:38.980 becomes a tiktok sensation yeah this is a problem okay so i didn't know this thankfully i have um
00:09:44.980 a 17 year old daughter who is on tiktok and she knows that i follow these things
00:09:49.180 so we're at this church which is called santiniatio di la rola it's in rome when i used to go i used
00:09:55.140 to go to look at the beautiful uh trescoes on the ceiling and so what the church has is it has this
00:10:01.460 strategically placed mirror so that you can get a unique perspective of the ceiling fresco mind
00:10:07.320 you this is a church still okay this is a place of worship and now people are lined up because
00:10:13.860 they want to get a selfie in this strategically placed mirror that has the frescoed ceiling don't
00:10:20.840 ask me how they do it whatever so you have this infinite line and i have a real issue with that
00:10:26.020 because not only are you not experiencing the beauty of that like the mirror is there so you
00:10:30.840 can study the fresco not take a picture of your face or in you know with the fresco but also it's
00:10:36.400 a place of worship so I have issues with that um you know just in terms of like cultural awareness
00:10:42.020 and humility and I'm an atheist I mean but it's just like so you're not experiencing the art
00:10:48.740 you're not experiencing the holiness of the place and the fact that you should be going in there
00:10:54.320 with a sense of you know like approaching the culture in a way that's respectful
00:10:59.260 yeah yeah and i think that's that's a lot of it so you know one my my favorite example is
00:11:08.140 we were at the trevi we were at the trevi fountain and look i yeah i was gonna take a
00:11:13.880 picture of it you take a picture of the trevi fountain right and i'm there with my kids but
00:11:18.100 i'm also trying to get my kids to experience the fountain where we're you know looking at
00:11:23.100 the sculptures i'm explaining to them and my daughter who i think at the time was probably
00:11:27.620 for, was being pushed out of the way by a woman who was taking a thousand pictures of 1.00
00:11:33.880 her leaning, you know, somewhat sexily, trying to get the best angle of her thigh on the
00:11:40.180 edge of this fountain.
00:11:41.560 And we really, it was less enjoyable.
00:11:43.720 It was less enjoyable than it should have been.
00:11:45.580 And frankly, a lot of things when we were in Rome, less so in Sicily.
00:11:49.880 I will tell you that I don't think the influencers have ruined Sicily yet.
00:11:52.480 But in Rome, so much of it was difficult to enjoy because of the constant presence of people who may be real influencers, but then also people who just wanted to capture content for social media.
00:12:08.400 And that's the problem. So, I mean, and that's exactly it is that it's inter there.
00:12:13.380 Well, there are several problems and it has unfortunately arrived in Sicily.
00:12:16.940 And I can give you a couple of examples there as well.
00:12:20.860 But I think the problem is that is, yes, the people who are just so self-absorbed that they can't possibly experience the moment because, well, I just want to, you know, it's a FOMO thing.
00:12:31.480 Maybe it's a been there, done that thing.
00:12:34.420 Maybe it's an I want to show the world that I'm doing everything everybody else is doing.
00:12:39.560 And that's where I get tripped up because I want to see things.
00:12:44.300 Of course I do.
00:12:45.100 I want to see, obviously, the Trevi Fountain.
00:12:47.120 I want to throw the coin in.
00:12:48.520 But wouldn't it be wonderful if I could actually really do what I want to do?
00:12:53.720 And I think that's the problem with influencers.
00:12:56.200 I think we need to sort of change our mentality and take back our travels and take back our agency.
00:13:03.640 I'm not saying don't go to the Trevi Fountain, but there is so much to see in Rome.
00:13:07.540 Why would you want to get pushed around?
00:13:09.260 Why would you want your kid to get pushed around?
00:13:11.660 You know, I mean, and that's what it's become.
00:13:14.420 And it's and it's in every museum.
00:13:15.840 This is not an Italy problem. 0.70
00:13:17.160 it's at every italy is bigger problem because it's so tiny and then we'll get to sicily but
00:13:22.020 you know you go to a museum and it interferes with your being able to see the painting and
00:13:26.880 have a relationship with it and have it speak to you right it's very yeah yeah yeah it's very
00:13:32.020 very interesting i mean i just saw it very very intensely in in amsterdam at the van gogh museum
00:13:40.060 i was doing some research and the number of people this is this is a phenomenon you take a
00:13:46.360 selfie with the self-portraits of vincent oh i know i know and because people it's the line
00:13:53.080 to do this and it's it's difficult i'm a person i don't do it's very i don't do audio tours i like
00:14:00.700 to read the plaques i just i really love reading the plaque on the wall of a museum uh i can't get
00:14:05.760 to them i can't see them i know i know and it's the same every time i went to when i went to rome
00:14:11.760 on this last trip it's the same thing and i'll tell you something else joe which is kind of sad
00:14:16.180 because I think when we travel I mean when I travel I think about the people who live there
00:14:20.040 I think about locals a lot but I'm not sure um I think what I'd like to do with this conversation
00:14:27.480 is just kind of like you know have people think more about these things because I know that we do
00:14:33.180 but I think we have to more and more uh because we're really risking uh ruining things on on a
00:14:40.520 greater scale because what's the point of going to a museum if I can't read about the work I'm
00:14:45.840 looking at if I can't even see it and so influencers unfortunately have played a huge
00:14:50.660 part in this and but we as a society are the problem because we're listening to them and you
00:14:57.940 know and so it's terrible so you go to the Van Gogh Museum like I do because you love Van Gogh
00:15:03.180 and you want to experience the paintings you don't go because somebody told you to go and
00:15:08.260 so I really want to encourage people to think about that there because of the wine windows Joe
00:15:14.000 I there well it's a gelato window I think I talked to you about this I oh wait wait wait wait I don't
00:15:19.520 think we've gotten into the gelato windows we didn't hold on let's oh okay let's take a quick
00:15:24.060 break let's take a quick break and we'll think about that think about a gelato window and when
00:15:28.060 we get back I want to know all about it okay we are back tell me about the gelato windows
00:15:42.900 okay this is a big deal here in florence it went viral um in florence in italy in general we have
00:15:50.060 local influencers and then of course we have the expat community or the digital nomads the content
00:15:55.120 creators right and then you have the people coming in for their trips so it's like three layers three
00:15:59.340 layers of influencers right right it's a lot and the student population which is also huge and young
00:16:04.640 and very much on tiktok so um there's my favorite gelateria in florence is vivoli they're wonderful
00:16:11.400 I mean, they've been here since forever. I used to live right in the neighborhood when I was pregnant. It was the only thing I could eat. So I have a very intimate relationship with this gelateria and I don't go anymore. I can't go because there's always a line and there's always a line because they like the wine they have in their historical building.
00:16:29.860 they have a former wine window and so during the pandemic they got very creative and i have to say
00:16:36.040 it was super smart because it ended up being so successful um they started serving an affogato
00:16:42.040 a gelato affogato and they serve it beautifully and it's so wonderful to watch the influencers
00:16:47.760 just ate it up and it went totally viral and so people go there to order the gelato affogato
00:16:53.520 and get it through the wine window and that's another pandemic remnant because people saw that
00:16:59.560 during the pandemic again when it was a necessity and then it became a sexy delicious necessity
00:17:04.860 which is like oh even better but a lot of us locals now can't go to that i'm not going to
00:17:11.740 wait joe i mean i have gelato everywhere i'm not going to wait for five minutes or 10 or whatever
00:17:18.480 i have to wait when it's hot out and i want ice cream and so i think we need to think about the 1.00
00:17:23.720 fact that influencers don't don't think about it there has to be you know with views and clits and
00:17:28.940 whatever money they're getting but we need to be more responsible travelers and think about the
00:17:34.180 fact that when you do that um you create problems i mean you create you know traffic you create
00:17:41.300 issues and there are much more concrete examples of it that i can give you um including sicily
00:17:47.320 which is a problem i want all the examples actually like i'm just i'm so curious about
00:17:52.160 the things that have become instagram famous okay for visitors tell me tell me everything
00:17:57.240 Um, I'll tell you about Sicily because I think that it's a place that you're so close to. Um, you know, probably about, I don't even know, I think about a month ago and this, this article, this piece of news made it to the international press.
00:18:12.380 You know, the eruption of Mount Etna is very Instagrammable. It's very TikTokable, if that's even a verb. And, you know, a recent weekend, some influencer, you know, people had just been posting and posting about the eruption.
00:18:30.000 And evidently, one of a very highly followed influencer, probably Italian, posted something.
00:18:36.060 And all these people descended within a very small time frame, just descended upon, you know, Aetna.
00:18:45.020 And so people were unable to, you know, there were traffic jams, emergency vehicles were unable to get through.
00:18:50.800 People like children were lost and needed assistance.
00:18:53.820 I mean, it was a nightmare.
00:18:56.180 And, you know, and the thing, the irony of it for me, Joe, is when I think of Mount Etna, I think, wow, this is a place that we should really be thinking about in terms of sustainable tourism.
00:19:06.380 It's an active volcano. It's so cool.
00:19:09.300 But we need to be aware of the fact that it's an active volcano, you know, like we need to be thinking, you know.
00:19:14.460 It is indeed. It is. It is. I, you know, I almost stepped in some lava, in some burning lava when I was up there 20 years ago.
00:19:21.640 it's very cool i mean i've climbed up to the top but you know let's think about like helping the
00:19:26.900 planet and you know no one wants to think about that no one's thinking no one no one's right no
00:19:31.420 right now but can you imagine like 10 000 or whatever people descend and this is not an
00:19:37.200 isolated incident because a similar thing happens in viabruzzo so in the in the midst of some like
00:19:43.480 national forest some really isolated place a huge tiktok influencer italian announced you know
00:19:50.400 buses and you know deals and perks and again thousands of people descend upon this tiny
00:19:58.220 little town and completely paralyze the infrastructure right um it's not ready for
00:20:03.400 it it's not ready for it yeah and it and it will never be like let's go back to sicily stromboli
00:20:09.140 the island you know these places cannot take those kinds of numbers and then to bring it to
00:20:17.280 kind of your neck of the woods if we want to talk about the book and, you know, the real Caltebelotta
00:20:22.900 is in the province of Agrigento. They have huge, huge problems with water supply because of
00:20:29.520 over-tourism. I don't know. I just think that Italy is certainly not the only one, but Italy
00:20:35.520 is a place that offers so much. And I just would like for people to really be creative about that.
00:20:41.980 I'm not saying don't go to the places, but to really think about, wow, wouldn't it be cool if
00:20:46.580 I made my own discoveries like we used to. Exactly. I mean, stumbling. I remember, and
00:20:53.080 you know, I don't, I don't want to seem too dated, but I did travel before smartphones. In fact,
00:21:01.000 you know, this is crazy. I was cleaning out my closet at my mom's house. She's moving. She's
00:21:07.640 moving out of the place that I lived when I was in high school and college and just boxes and boxes
00:21:14.200 of old notes from high school and then old photographs from the first trips I'd ever
00:21:21.480 taken to other countries. These photographs are so shitty. It is amazing. It is a reminder. 0.98
00:21:28.540 Never try to take pictures of whale watching. But, you know, most of them are just bad,
00:21:33.580 blurry scenery. But two things struck me. One, that I had stumbled upon things I found
00:21:42.600 interesting. I didn't know exactly what I was looking for during my first trip to Italy. I was
00:21:50.060 in Lecce, which is a smallish city on the coast in southern Italy. And none of these things
00:21:59.000 were particularly famous when I went there to me, right? Like, I didn't have an agenda. I went there
00:22:06.200 and just stumbled on things and took pictures of things that I thought were pretty. And then there's
00:22:09.900 Also a picture, lots of pictures I took at the Coliseum.
00:22:12.600 And this trip was when I graduated from college.
00:22:15.940 So more than 20 years ago.
00:22:18.640 It's 22, 23 years ago.
00:22:20.440 I can't do math.
00:22:22.040 Well, me either.
00:22:23.740 It looks empty.
00:22:25.060 There's no one around me.
00:22:26.260 And I don't think that I just took a picture of like waiting, waiting for the moment where
00:22:30.780 I looked alone at the Coliseum.
00:22:32.020 There were less tourists there.
00:22:33.880 There were.
00:22:34.160 Yeah.
00:22:34.620 And also I just kind of stumbled around.
00:22:37.000 I had a lonely planet.
00:22:38.580 I also, I have, I have like my itinerary, because I studied abroad in Australia, so I have all those pictures too.
00:22:45.440 My itinerary from Student Travel Agency, STA.
00:22:50.800 So there is so much more serendipity as opposed to looking up a hashtag and being like,
00:22:55.980 we have to get to this at sunset because the sun is going to come through the keyhole of this cathedral
00:23:00.720 and, you know, light up this one painting and we all have to take a picture in front of it.
00:23:05.140 That just seems less fun to me.
00:23:08.580 Yeah, and it is. And that's why I don't understand why people do it. You know, like I there's another example. I'll give you another example in Florence. And and it's a it's a real success story. I'm thrilled for them. Same as with Vivoli. It's called Antico Vinayo. It's a sandwich place. And it was the only place in Florence that had a line during the pandemic. I have no idea why. And I still I've never been there. I'm sure their sandwiches are absolutely delicious.
00:23:33.800 I'm thrilled that they are such a success story because it's a small town business that became
00:23:39.340 global. But I will never wait on mine for a stuffed sketchata, which I can get at any place
00:23:47.240 here in Florence that's equally good, maybe better, maybe less expensive. But what you say
00:23:54.940 is so true. I'll tell you a funny story. I've recently gotten back into contact with my
00:24:00.640 roommate from when i studied abroad here in florence italy in 1990 oh my gosh so fun i
00:24:07.440 my roommate she was wild she was yeah doing why i don't we had to know if she's still around
00:24:16.000 well i recommend it we had a really nice zoom and she sent me about 30 photographs of us in
00:24:25.880 Florence when we were 20. And I have to tell you, you know, there's one of them up at Piazza di
00:24:32.940 Michelangelo, which is like the most touristy place you can't even like. It's so crowded all
00:24:37.280 the time. And it's just the two of us. And it's the middle of the day. And it's probably like
00:24:41.200 October. And I was looking and it's exactly the same thing you you said. Every picture is crap.
00:24:47.280 I mean, they're blurry, they're terrible. Yeah. So, and Italy was still so magical back then, 0.99
00:24:55.820 but it still is. That's what I'm trying to tell people here. Like, I really invite you to, um,
00:25:01.440 to do like Joe, what you were saying, like what I did, like I had my guidebook. I, I also loved
00:25:07.480 reading about places. So like, you know, if somebody is going to go to Sicily, read your
00:25:11.820 book, I, you know, I really feel that those are ways to be more respectful of the culture because
00:25:18.100 you have more knowledge. And so I don't knock like the culture, the content creators, if they
00:25:24.440 have a, because they do have an understanding of the culture, if they do. In other words, my problem
00:25:29.500 is with the influencers who are just trying to get the clicks. They're just trying to get the views.
00:25:33.820 They're just getting the pretty gelato, but they have no concept of the culture. And so why are we
00:25:40.160 listening to them this is i mean this is something i grapple with all the time when we talk about
00:25:48.460 influencers on this show what makes someone an expert on anything right yeah and it's hard it is
00:25:58.360 this is this is why we still have this show and why we still talk about it because you know as
00:26:02.980 our culture and as our media continues to evolve in so many different ways i think we have to talk
00:26:07.940 about this and we are going to continue to travel. I look at influencer accounts. I take pictures.
00:26:15.620 I'm guilty of it. And so how do we want to be? How do we want to be in the world? How do we want to
00:26:21.120 balance our travel? How do we want to be thoughtful? More thoughtful travelers, I think, is the thing
00:26:26.340 that I want to talk about more and, you know, just treat the places with respect. I mean,
00:26:34.000 you talked a little bit about the locals. And I'm sure there are benefits. There are economic
00:26:39.200 benefits to influencers coming places. But how do the locals see influencers?
00:26:44.520 Yeah, this is complicated. I mean, I think it's very hard right now because there is so much
00:26:51.320 money coming in. And as I said, Italy has bounced back beautifully post-pandemic. And it's such an
00:26:59.660 important part of the economy. I really don't feel comfortable even contemplating. I'd like to
00:27:06.560 find solutions, but I would like for people to be able to live well, obviously. But what's happened
00:27:13.140 is locals can't live well anymore because the rents are impossibly high. And this is true in
00:27:20.000 Florence. It's true in Venice. It's true in Siracusa, if we want to bring Sicily back into
00:27:26.420 it and this is the problem with airbnbs but it's also just the problem with foreigners who have 0.85
00:27:32.680 more money who want to live in italy because they don't want to live in the united states or the uk
00:27:37.980 or australia or wherever anymore and um that so locals can't afford rent anymore and that's
00:27:46.000 extremely problematic because foreigners have foreign salaries and foreign pensions and they
00:27:51.440 can pay outrageous rents locals cannot so locals love the business and are thrilled italians are
00:27:58.460 so welcoming to tourists i think more than many many countries i've seen in the world and are so
00:28:04.260 appreciative if you even make the slightest effort to speak the language or understand the culture
00:28:09.860 even in the midst of all this um crazy over tourism i have not heard of anything like what
00:28:16.360 happened in barcelona or maybe other places but i'm not sure uh how much longer how much more
00:28:22.140 patience they can have because it's become very difficult um you know on several levels
00:28:29.220 yeah it really has it really has i want to talk about solutions when we get back from from one
00:28:36.820 more break um just you know what what kinds of tips you like to give travelers and then also
00:28:41.800 to answer the questions that people have asked me about, how hard is it to actually move to Italy
00:28:49.900 right now? And would then people be becoming part of the problem?
00:29:02.660 Okay, we are back. What do you think the solutions are here? I don't like to throw out a bunch of
00:29:08.000 just just rants and not give any solutions or takeaways again because the social media train
00:29:15.420 has left the station it's not going anywhere so how can we our listeners and you and i just be
00:29:22.060 better at this i mean i think having conversations like this about it as you said are really
00:29:29.320 important the situation is always evolving if anything it's getting faster it's getting worse
00:29:34.380 it's getting, you know, it's not going anywhere. I, but I think we can do things. I think we can
00:29:40.100 be more intelligent travelers. I think we can do our homework. I think we can have cultural
00:29:44.640 humility. I think we can also look at the influencers or the content creators, but the
00:29:49.980 ones that have true insider knowledge, I think consulting people who do know the country,
00:29:58.220 something I tell my clients and my friends is, you know, what I was saying before,
00:30:02.840 Italy has so much to offer. I'm not saying don't go to Venice, don't go to Florence, but
00:30:07.480 don't you want to make discoveries? Like, don't you have your own agenda? So I guess I want to
00:30:13.360 invite people to start listening, maybe to go a little old school, but really to listen to what
00:30:18.880 are they like to do when they travel? I mean, some of those things might be the same things
00:30:23.400 that all the other influences and followers are doing, like, you know, wine windows. But
00:30:27.920 I don't know, something I love to do when I travel is go to supermarkets. I don't know,
00:30:31.580 I just love supermarkets and barn trees.
00:30:33.960 Well, you know that I do too.
00:30:35.360 Yeah.
00:30:35.820 I wrote about it.
00:30:36.660 I love, I love a good supermarket.
00:30:40.420 Always.
00:30:41.380 Always.
00:30:42.200 Every time.
00:30:43.860 Every time I love local shopping.
00:30:45.820 Yeah, me too.
00:30:46.840 And that for a lot of people might be like, what a waste of time.
00:30:49.700 But for me, that's sometimes just as interesting as a painting I want to see or a museum I want to go to.
00:30:55.440 So, I mean, I think, Joe, like for me, I want people to just, again, like realize that they have agency.
00:31:00.760 They don't really need to listen to everybody.
00:31:02.520 There are also like a lot of voices out there.
00:31:04.880 And I know that that's hard.
00:31:07.220 And it's hard not to listen to those voices.
00:31:10.560 But then I think it's also easy to be disappointed because then how sad that you're only in Florence, for example, for a day or two, which is typical for the average U.S. traveler.
00:31:20.260 And you spent half of it waiting on lines, you know, and you don't need to because there are museums that have very few visitors.
00:31:28.460 You whine outside of a window. Yeah, exactly.
00:31:31.380 Why? Why would you whine from a window, if you want?
00:31:34.800 Exactly. It's not a bad business idea. I think I read that somewhere in the U.S. they're starting to do it.
00:31:41.660 Yeah, there's a couple. I mean, you know, alcohol laws in the U.S. are so weird that it's especially in Philly.
00:31:49.920 Oh, yeah.
00:31:50.360 There's some places that will whine window you here.
00:31:53.620 um yeah i mean i i do really you know one of the things that i tell people a lot because i still
00:32:00.240 you know i'm doing more travel writing again i put a lot on my sub stack um is i go back to the
00:32:06.840 good old lonely planet okay the paper version of lonely planet and i double check things in in um
00:32:14.040 online and and digital resources but i i do think that there's just some lovely gems and tips
00:32:20.980 outside of what every what seems to be trending right now yeah i agree 100 and i also um often go
00:32:28.320 i love my guidebooks i collect them and show themselves of them same same i love them and i
00:32:34.260 you know i do the same thing but another thing that i didn't say i mean i kind of hinted at it
00:32:38.160 but i'll say it sort of more overtly now is talk to locals if you can talk and how can people do
00:32:44.180 that though that's not always easy well no i mean there are plenty of um content creators out there
00:32:49.340 who are locals, you know, who live in Italy.
00:32:51.420 And so maybe follow them,
00:32:52.740 like look for the ones who are actually based here
00:32:54.760 and maybe who have a knowledge of the country
00:32:56.540 and the culture, but who are speaking to you in English
00:32:58.540 so you can understand.
00:33:00.260 But also there are people like me.
00:33:02.100 I encourage my clients, for example,
00:33:04.180 there are so many wonderful ways
00:33:07.260 to access the culture online.
00:33:09.060 I give my clients huge reading lists,
00:33:11.140 you know, and viewing lists and podcasts to follow
00:33:14.080 and, you know, just to gain a deeper understanding
00:33:17.060 of the culture.
00:33:17.600 I mean, I think we if we think more openly about the way we travel, I think we'll also just have, you know, you talk about serendipity, those kind of encounters that you have, whether they be with people or pieces of art or music or supermarkets or, you know, wine windows.
00:33:34.840 i think it comes down to what you want you have to have an agenda why why did we lose that you
00:33:41.140 know why did we lose that it's a good thing to have a sense of what's important to you
00:33:45.940 when you travel you're investing time you're investing money again why would you want to
00:33:51.060 wait online when you can go and see a museum that maybe has you know three other people
00:33:56.440 ambling around so yeah yeah yeah yes yes and yes and yes I do I think the amble I love the amble
00:34:05.940 right like I'm just I like going with no agenda and again that is that is a privilege to be able
00:34:10.660 to do because I find myself doing it a lot more when I'm somewhere for the second or third time
00:34:15.960 right not necessarily if I'm there for the first time I'm like I must do all of the things and
00:34:22.000 maybe I should let go of that too. Yeah, I'm the same way. I'm terrible because I dispense advice,
00:34:27.620 but you can ask anyone, any family member who travels. It's a nightmare, but that's how I 0.87
00:34:33.940 travel. And so I think it's important that we all kind of embrace how we travel. And, you know,
00:34:40.320 as I said, again, like for maybe like large percentage of us, that's not going to correspond
00:34:45.160 to, you know, a viral video on TikTok. And so we should just embrace that and do our homework and
00:34:50.620 try to find voices that we trust and that seem authentic to us and again like go back to the
00:34:57.540 guidebooks we get lost you know have serendipitous encounters and those can happen on first visits
00:35:02.780 for sure if you're open to them and if you're not spending all your time you know with a whole bunch
00:35:08.500 of other people who are just taking pictures of themselves which is really quite silly if you stop
00:35:12.560 and think about it right it really it really is all right final question yeah should americans
00:35:19.280 be moving to italy right now um well regardless of you know my opinion they are um and i don't
00:35:31.240 think it's necessarily a bad thing again the same way um you know a tourist becomes i just think
00:35:37.040 people need to be very respectful of the culture if you know if u.s citizens or any other citizens
00:35:42.820 of the world are coming in and they're investing for example if they're bringing business if they're
00:35:47.980 creating jobs because, you know, it is different. There is a lot more money outside of Italy than
00:35:53.780 in Italy. And so if they're creating opportunities, you know, deepening cultural understanding,
00:36:00.500 reinforcing bonds between, you know, the U.S. and Italy, I'm, you know, all for it. But if they're
00:36:07.320 just coming as sort of very superficial, looking for the dolce vita and then just perpetuating
00:36:13.520 this simulacrum that life is life here is just all you know sitting around a table drinking
00:36:19.140 spritzes and chain smoking you know and looking at a beautiful sunset that's that's not the reality
00:36:23.780 here you know um but people do think it is and so long people who are coming for the long term
00:36:29.340 might be disappointed um because it's it's not easy um to move here or um to live here necessarily
00:36:37.020 but no i think americans have always been coming here joe and they'll keep coming forever
00:36:41.280 Florence, Italy, you know, the life is really quite good. You know, if you I mean, if you have
00:36:47.560 to sort of do a checks and balances, it gets pretty high marks. And I don't think Americans
00:36:53.500 are going to stop coming. And I think as long as they're here with that kind of, you know, 0.99
00:36:57.720 embracing the culture, like learn the language, you know, understand, help the community,
00:37:02.660 you know, things like that. Make it better. Make it better. Don't just again, don't just
00:37:08.060 perpetuate and exacerbate the problem. Right. Right. Yeah, exactly. And I talked to a lot of
00:37:16.000 people who have become expats. We've talked about it before. We're like, oh, do we want to live
00:37:20.380 somewhere else for a year? When would we do it? How would we pull our kids out of school? Should
00:37:25.140 we just move to Sicily full stop? And I do think the important thing is to realize that you're not
00:37:31.340 going to be living a vacation. You're going to be living in a different place. And, you know,
00:37:35.840 So I'm sure you've experienced this. 1.00
00:37:37.760 The Italian briocracy is a really intense thing, right? 1.00
00:37:41.040 Wow. 1.00
00:37:42.420 Yeah.
00:37:43.000 And you used...
00:37:44.180 I think talking to people who live there and finding out what their pain points are is
00:37:47.980 really important before moving, before making a change.
00:37:51.440 Obviously, it's a lot easier to do as a single person than to move kids around.
00:37:55.700 But I love the idea of moving to Italy at some point, even just for the short term,
00:38:01.300 because, you know, I love my Philadelphia.
00:38:02.380 But it is interesting to me that a lot of people kind of hold on to this pipe dream that leaving the country is going to fix things when it's kind of, you know, it'll fix some things and then there will be other problems.
00:38:16.160 Exactly. And I think it really depends on your situation. And you touched on a really good point. I have clients who moved here. They have two small kids and they just took a sabbatical year.
00:38:23.960 and they said you know let's they picked a good year I tell them all the time I'm like boy did
00:38:28.940 you pick the right year um and you know they're young and they they said you know if we don't do
00:38:33.840 it now when are we going to do it so I also invite people like my clients or people who just reach
00:38:38.380 out to me for a consultation I say come for a couple months come for a month you know try it
00:38:43.220 out if you can for example if you're a digital nomad or if you're if you you know if you're
00:38:47.580 single a lot of um I think it's an easy it's not easy for anyone right now I have to say something
00:38:53.520 And Joe, we touched on it at the beginning, but there has been an increase in requests.
00:38:57.740 So speaking of Italian bureaucracy, I know that they're way behind.
00:39:02.820 They're way behind in processing citizenship requests, possibly also behind, depending on the conflict, in requests from, you know, people who want to move here. 0.99
00:39:12.220 Like a lot of retirees, a lot of people.
00:39:14.940 It's very Italy is an easy country to live in if you have an American pension.
00:39:18.940 And so those are sort of important realities. But anyway, I just think it's important to underscore that I think we're at a tipping point. I have to be honest with you, I really think we're at a tipping point just in terms of movement. 0.59
00:39:38.620 And I think we're going to see more people requesting, for example, seeing if they have, you know, citizenship eligibility, seeing if they can make a move to Italy, even just, as I said, you know, for an experimental period of time and, you know, try it out because it's not, the bureaucracy is really bad.
00:39:56.260 And there are things that are really hard here. But as I said, I think that the the portrayal of Italy and life here has been so misrepresented as just all picture perfect and nothing is.
00:40:12.060 And, you know, your problems, of course, always follow you. And then there, you know, there's bureaucracy and all sorts of things.
00:40:17.180 And I'm not even talking about politics right now. And so I think right now it's just we have to keep sort of moving with the situation, you know, keep our eyes on it, keep talking about it.
00:40:28.940 Yeah, and just do what we can to be, as I said, either very mindful and grateful travelers, but also just really get the information before we move to a place or before we visit a place, just so that we're better, that we're more understanding of the people who live there.
00:40:51.720 Tell everyone where they can find you and learn more about you and learn more about how to ask you questions about all of these things.
00:40:57.040 well thank you joe so i have um a website which is askfosca.com and that's also my handle on
00:41:04.620 instagram facebook etc ask fosca and i also have a podcast 15 with fosca which actually
00:41:11.160 the purpose of which is actually to do this so to increase people's awareness about what's going on
00:41:17.380 in italy right now so that they can be better travelers and just people in general i would say
00:41:23.200 You know, just going through the world with very open eyes and just an understanding and respect for what they're going to be seeing and doing.
00:41:33.760 Wonderful.
00:41:34.440 Thank you so much for coming on today.
00:41:36.220 Now you made me want to move again.
00:41:37.560 Now it's back in my head.
00:41:39.220 Good.
00:41:39.620 Because we can talk about it and I can.
00:41:41.280 Hold on.
00:41:41.720 Okay, fine.
00:41:42.120 I can help you.
00:41:43.040 I love it.
00:41:44.860 And that is all we have for today.
00:41:46.280 I mean now I want to move to Italy even more but I also no longer want to take selfies there
00:41:53.780 so that's a good thing that is progress my friends it really is I gotta say that but I do
00:42:00.200 want some wine from a window and I maybe I'll just go downstairs in front of our house and ask
00:42:06.900 Nick Astor to hand me a glass of wine through the window and that's almost as good as going to
00:42:14.100 Florence right now. It is. I'm going to keep telling myself that. Thank you for being here.
00:42:18.680 You're wonderful. Go have a great day. And if you have any questions about Italy,
00:42:21.600 definitely reach out to Fosca. She is so, so knowledgeable and wonderful and just a lovely
00:42:26.540 human being, as are all of you.
00:42:44.100 Transcription by CastingWords
00:43:14.100 You