Under the Influence (with Jo Piazza) - Ballerina Farm's MAGA Cover Reveal

00:00:00.000 Hello, hello, hello. Jo here, and you are listening to Under the Influence.

00:00:14.040 Today we have a topic that I am absolutely fascinated by. Fascinated by. And I put this,

00:00:23.140 I put a picture of what we're talking about today on my Instagram account, and people went

00:00:28.680 bananas. Bananas, my friends. So this week, Hannah Nealman, she's the founder and CEO of

00:00:37.780 the brand Ballerina Farm. Ballerina Farm, by the way, has more than 10 million followers

00:00:44.480 on Instagram. That is a lot of influence. So this, that is why this matters, friends.

00:00:50.360 That is a human being with a lot of influence. So Hannah Nealman appeared on the cover of

00:00:57.700 Evie magazine. Now, you might not have heard of Evie magazine. A lot of people that I know

00:01:04.560 hadn't heard of it. I've only heard about it recently. Evie is a MAGA, make America great

00:01:11.260 again, MAGA-friendly lady magazine that claims to be an alternative to traditional media,

00:01:19.320 to the fact that traditional media has moved more towards, I'm trying to think of how to describe

00:01:25.920 this, but, you know, more towards giving women agency over their bodies, a more feminist bent,

00:01:32.860 often a more progressive bent. Evie fights against that. Evie is very, very clearly 1.00

00:01:41.320 a MAGA, conservative, far-right propaganda arm, okay? And it's very well designed. It looks

00:01:49.520 like a Vogue or an Elle magazine. And in fact, when I posted this cover, a lot of people thought

00:01:55.960 that it was an Onion parody of Vogue. Now, if we had any questions before about Hannah Nealman and

00:02:05.940 the entire Ballerina Farm brand's political leanings, I did not have those questions,

00:02:10.660 by the way, but if you had questions, I think this answers them for us. Hannah Nealman choosing to

00:02:17.320 appear on the cover of this MAGA-friendly magazine shows just how far right that family's values are.

00:02:27.240 Okay? So let's talk about the cover for a minute, because it looks like it could be a parody.

00:02:32.640 But this is no joke, my friends. This is no joke. On the cover, we see Hannah posed seductively

00:02:41.680 in a prairie field whilst milking a cow. A cow. She's wearing a pristine white linen dress 0.87

00:02:50.700 and what looks like an egg-gathering apron. You actually cannot make this up.

00:02:58.040 The article is entitled The New American Dream, and it portrays this dream as some kind of

00:03:04.800 homesteading, homeschooling Laura Ingalls Wilder fantasy that can only exist if you have an insane

00:03:11.140 amount of generational wealth, much like Daniel Nealman, the heir to the JetBlue fortune.

00:03:18.760 Now, Evie magazine is dangerous to me for a lot of reasons. It's dangerous to me because it is

00:03:27.700 trying to create this fantasy for young women, and it's couching it with these very beautiful

00:03:33.940 pictures, just like the Tradwife influencers, okay? Now, I'm not going to defend women's 0.99

00:03:39.880 magazines. Women's magazines have long been a bastion of terrible messaging about women's 0.53

00:03:44.920 bodies, diets, lives, dating. They have. They've been awful since the beginning of women's 0.99

00:03:50.600 magazines. And I can say that because I've written for pretty much all of them. But 0.95

00:03:53.820 frankly, they have made progress in the past decade or so. And it's that progress that

00:03:58.580 is so offensive to MAGA's and EV's audience. These are people that do not want to hear

00:04:05.140 about women taking agency over their lives or their bodies. They also don't want to hear things 0.52

00:04:10.320 like all kinds of bodies are healthy and beautiful. They want to portray an idea of beauty and health

00:04:17.340 that is one very specific, very thin, very blonde ideal. And so we're going to talk a lot more about 0.92

00:04:25.660 Evie magazine and dive into this world a lot more in upcoming newsletters and podcasts. Because

00:04:31.920 this injection of far-right values inside seemingly innocuous lifestyle content is

00:04:38.320 something that Tradwife influencers have done incredibly effectively, and it is moving more

00:04:42.560 and more into the mainstream. To talk about it all today, we are bringing on one of my favorite

00:04:48.280 people, Tia Levings, author of A Well-Trained Wife. She's a woman who escaped Christian

00:04:54.540 fundamentalism, who escaped a life with the far-right, and she has some really great insights

00:04:58.700 about how Evie is trying to change the culture.

00:05:01.000 We're going to get to that after a really quick break.

00:05:11.740 Hi, Tia.

00:05:13.060 Hi, Jo.

00:05:14.460 Hi.

00:05:15.480 So today we are going to talk about something that I posted over the weekend,

00:05:20.160 and my followers were shocked.

00:05:23.720 People did not know that this existed.

00:05:27.100 we are talking about evie magazine it is it's it's been been called the far right cosmo it's a

00:05:36.540 it's a glossy women's magazine it looks like l it has the same kind of graphic design au revoir

00:05:43.920 of l magazine or a vogue um and this week um ballerina farm's own hannah nealman is on the

00:05:54.740 cover underneath a tagline that says, the new American dream. So if we had any question that

00:06:03.820 the ballerina farm brand empire was highly conservative and MAGA adjacent, that question

00:06:12.840 has now been answered. It has been answered. Yeah. She's the poster child. She's the face.

00:06:18.080 she's the aspirational um good boost for them i will say like i don't while they may look like

00:06:25.060 those bigger magazines i'm sure that the readership is not anywhere near that and um ballerina farm's

00:06:31.080 a good catch like ballerina farm is a great catch for them um last time i checked the ballerina farm

00:06:38.140 account had 10 million instagram followers um and i'm very curious in the past what the traffic has

00:06:47.440 looked like for eb magazine this week um by putting her on the cover because

00:06:53.540 this is definitely their biggest get of all time yeah i looked through their archives and 0.98

00:07:01.380 um to gag first on their their mission statement is harness your female energy as if we're all 0.92

00:07:09.880 just fillies in the field and we need to be harnessed we need to be we need to harness 0.56

00:07:16.460 harness i mean first of all betterment and energy and masculine energy is problematic all by itself

00:07:21.520 but um but they are very open in that it's the control of you it is the containment of you is

00:07:29.360 is their mission statement it is right there and the containment yeah and i mean i've done a deep

00:07:36.100 dive into evie it was created by a former influencer and her husband britney martinez

00:07:44.520 A lot of its projects have been backed by Peter Thiel.

00:07:49.740 Right.

00:07:50.380 Hence the big budget.

00:07:52.100 Yes.

00:07:52.820 Yes.

00:07:53.380 And, you know, it's lifestyle content.

00:07:57.780 It is, they have listicles about Black Friday deals and what to serve for Thanksgiving, you know,

00:08:06.180 interspersed with pseudoscience about the COVID-19 vaccine, how masks were making people

00:08:15.260 meaner. I mean, it's identity politics rolled up in aspirational lifestyle content.

00:08:23.220 Yeah, with a big pink bow.

00:08:25.100 With a big pink bow.

00:08:27.460 At first, like when I saw it, I was like, just that chilling.

00:08:33.980 So you've probably heard me say that the trad movement that we encounter today, what Ballerina Farm is the face of, is not new.

00:08:40.840 It is a longstanding traditional movement.

00:08:44.280 It's definitely in the roots of my experience way back in the late 80s, early 90s.

00:08:48.780 And it is now in the critical mainstream.

00:08:51.620 It's hit that critical mass in the mainstream.

00:08:54.060 So to be so blatant and out there and glossy and pretty, this is not like Michelle Duggar tucked into Parents Magazine as just another alternative lifestyle.

00:09:06.900 this is the glossy beautiful uh everything everything's feminine everything is like 0.94

00:09:13.780 man-centered oh my gosh look at their headlines like it's all about sex male sex pleasure and 0.93

00:09:19.660 um white and skinny white women that are that are like in serena joy fashion i mean i looked at 0.84

00:09:25.420 what in the gilead is this what the gilead is this and another cover line um on the cover of 0.97

00:09:35.720 TV that features Hannah Nealman is the importance of being sexy. Why society needs aspirational 0.99

00:09:45.220 beauty. So you put that with her tagline of as soon as you open the site, it's the truth and

00:09:51.800 the beauty, the truth and beauty that matters. So you're putting like this fundamentalist ideology

00:09:56.680 inside this birther movement, because that's what it started out with the fertility apps and the 0.99

00:10:05.720 fundamentalism that the Nealmans are certainly a part of. And then you call it truth and beauty,

00:10:12.320 but it's all about, again, how can you be sexy for your man? Just all through the male lens.

00:10:18.600 How can you be sexy for your man? Absolutely. And so, Martina said she, you know, talked to

00:10:25.040 Rolling Stone for a profile back in 2023, which 2023 seems like a gazillion years ago at this

00:10:31.440 And she said that her desire to launch TV stemmed from her frustration with contemporary women's magazines, saying that her mission and the magazine's mission was to empower, educate, and entertain young women with content that celebrates femininity, encourages virtue, and offers a more honest perspective than they get elsewhere.

00:10:52.760 She's classier than Cosmo, sexier than Refinery29, and smarter than Basal Martinez.

00:10:58.440 Yeah, that's just really familiar. I mean, anybody who's been in evangelical culture and has religious trauma might be familiar with a magazine called Brio. It used to do the same thing that basically what happens is you hearing your religious groups that this is what you're supposed to aspire to is this hyper femininity, stay in your lanes, really strict gender role, that whole bit.

00:11:19.800 Then the how to do that and the inspiration to do that, like you need a glossy Pinterest board, you need ideas, you need suggestions for your daily life and how you can solve the problems.

00:11:30.580 I was really alarmed at how many of the articles had to do with relationship problems that are her fault.

00:11:37.700 What's going to turn your man off?

00:11:39.900 What's going to get you rejected in bed? 0.78

00:11:41.920 Why is he here just for the sex?

00:11:43.420 The real point of a headline that says he's just here for the sex is to teach you to be a virgin and to abstain so that you can keep him.

00:11:51.000 That's the same message that's been drummed for decades.

00:11:54.980 So it's it's that kind of.

00:11:59.740 Instructional inspiration that a young girl that's vulnerable, a young wife that's just really trying to, again, just be happy in her relationship and and live a happy life.

00:12:08.420 always the motive for fundamentalism in the fertility movement is how to be you know how

00:12:13.820 to have stay in control like that's all they want is more votes they want more bodies they want more

00:12:18.380 labor economic presence yeah yeah and i think that this is you know it's frankly it's brilliant

00:12:26.720 it's a brilliant way to get women to participate in their own oppression yeah yeah i say they say 0.54

00:12:33.780 that a version of that once in a while that, you know, they can, they can mandate it. They can 0.84

00:12:38.580 force us. They can change our laws. There's a lot that he can do that's like over the top

00:12:42.480 authoritarian, but then there's this other subversive side lullaby where we, we get in

00:12:47.860 there quite willingly. Here's my little padded cage. Here's my chamber. I will, I will shut,

00:12:53.160 I will harness my feminine energy for you. You will not have to force me. You will not have to

00:12:59.000 force me. No, absolutely. I have another quote from, from Martinez, uh, that I, I found very

00:13:07.640 chilling, uh, because I, I actually think that, that she's right. Uh, she said that she also

00:13:14.600 created TV, um, because progressive women's media has made a generation of women more depressed,

00:13:23.860 unhealthy and romantically unfulfilled than any other in modern history. And I think it's not

00:13:30.340 an exaggeration, but I gotta say, you know, we were just talking about young women and young

00:13:40.240 women who are looking for a soft place to land, young women who are burnt out on toxic corporate

00:13:45.500 culture, who are burnt out on girl boss culture because we weren't given the things that we were

00:13:50.860 promised because it is impossible to have it all. And they're looking for an alternative. And this

00:13:56.540 is offering them a soft place to land while shaping their identity politics while they're

00:14:02.360 not even realizing it. And that's the danger here to me. Yeah, I always think that's the same. It's

00:14:08.160 the same thing that they always do. They create the situation that exhausts you, and then they

00:14:12.160 offer you the solution of their version of rest. So the reason why it's hard out there, the reason

00:14:16.900 why we're burnt out is because lots of like, it's hard to be out there. The economy is bad.

00:14:21.400 We don't get equal pay. We don't have childcare. We don't have good social safety nets. It is

00:14:25.440 exhausting and hard. And we are trying to be the best that we can be in a situation that's rigged

00:14:29.400 against us. And then it's rigged by them. So then they come in with their solution of seeing,

00:14:34.640 you don't need to even be out there. Just leave the workplace. Just come home. Just have lots

00:14:39.160 of babies. Make this the best you can be. And there's so much in that environment that tells 0.88

00:14:44.260 you, this is who you are. This is what you're meant to be. And we're going to help you be the

00:14:48.660 very best version of that. So if you're supposed to be feminine, we're going to help you be so 1.00

00:14:53.460 feminine that you're going to, that's where all of your ambition and energy and success is going 0.96

00:14:58.340 to be found in. And it's going to, it's going to work for you. It's going to give you that solution, 0.67

00:15:02.760 that rest, that safe relationship, that acceptance and belonging and security that you're seeking.

00:15:10.520 and i think it's so easy to be manipulative with this this kind of media you know i say this about

00:15:19.760 the trad wives all the time you come for the sourdough and then all of a sudden you're staying

00:15:24.160 for the homesteading and homeschooling um you know one one of the stories on on evie that felt

00:15:31.720 very manipulative was about kieran knightley uh the actress and it's claiming that she's um you

00:15:41.660 know checked out of her career uh because she is a mother and that she's never been happier

00:15:47.000 you know it's really just twisting a bunch of things that knightley said whoa i hope her people

00:15:53.680 are on that um i mean i don't even know if they would know that it's that it's there right it's

00:15:59.060 Behind a paywall, I'm sure they didn't send her the link.

00:16:01.980 Well, everything on this site is paywall.

00:16:03.800 They're very smart about that.

00:16:05.280 And again, that's why I'm curious if subscriptions have risen now that Ian Nealman is on the cover.

00:16:15.680 And that cover, do you want to talk about that cover?

00:16:18.360 I do, I do.

00:16:19.540 Yeah, I had a lot to say about that cover.

00:16:23.000 What's that?

00:16:24.120 Can you just describe that cover for us? 1.00

00:16:25.700 Oh, so this cover where, so okay, she's milking a cow. 0.91

00:16:29.060 And she's looking over her shoulder.

00:16:30.680 If you are aware of what your eye goes to first, which this comes to me both through my art training and through fundamentalism where we were taught to look at our clothing and identify an eye trap, which is where your eye goes first. 0.89

00:16:46.980 On the cover of the magazine, Hannah's very fertile hips come first. 0.94

00:16:50.960 That's what you see is her waistline and her bum. 1.00

00:16:53.700 And her face is kind of retreated toward the cow. 1.00

00:16:56.660 and um she is am i allowed to cuss on your on your podcast show she's fuckable and fertile 1.00

00:17:03.820 that's what she's supposed to be representing um whilst whilst milking a cow milking a cow and 1.00

00:17:10.680 looking lovely while she does it which real people who milk cows know isn't lovely isn't sexual um i 0.99

00:17:16.880 guess you could make it sexual but uh no i mean this is a sexy woman and she's a dairy maid and 1.00

00:17:23.760 she's ready to be plucked she she's also the mother of eight squatting like that the first 1.00

00:17:28.800 thing i thought was like doesn't she have to pee like well who has eight babies and squats like 0.99

00:17:33.640 that totally well i mean you know and the outfit is very like saint paulie beer girl girl oh when

00:17:41.240 i posted that on threads a lot of people pointed out how 1930s germany it is it's yeah propaganda

00:17:47.840 it's propaganda um yeah i just the milk the milking the cow is amazing any we we've had

00:17:56.000 farmers on this show who are so fed up with hashtag farm life content on instagram uh because

00:18:02.560 milking a cow is really hard work it is it is and if you see the video that's on the cover of evie

00:18:08.520 from that photo shoot she sends the most suggestive glance over her eye at apparently mr nealman who

00:18:15.240 i have so many theories about but it's it's like a marble uh cigarette ad mixed with some

00:18:24.340 cosplay porn mixed with some homesteading cosplay porn well all right let's take a really quick

00:18:30.900 break and when we get back i want to talk about this fantasy of the quote-unquote new american

00:18:36.420 dream um and how it's even this version of an american dream is only possible if you have

00:18:44.040 intense generational wealth, as we know, that Ballerina Farmed has.

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00:19:07.120 okay we're back we are talking about tv magazine the far right glossy women's magazine that you

00:19:18.920 know you didn't know existed and now that you do i'm talking to our collective audience uh you'll

00:19:24.140 never unsee it you'll never unsee it um and so yeah so they're promoting this issue as the new

00:19:31.960 American dream. It's a theme that we've seen a lot in Trad Wife content. And frankly,

00:19:40.220 when we started talking about this a year ago, a lot of this felt very fringe. And now it is

00:19:45.520 moving very, very mainstream, very, very quick, don't you think?

00:19:50.240 Yeah. Well, and that's because of where we are politically, because this is a political

00:19:53.620 statement. It's a political movement. She's the face of Christian nationalism. Christian

00:19:58.660 nationalism is the face of what we what just came through with the election which i you know um

00:20:05.980 it's such a lie from the top that i almost feel like i don't know if you get like this sometimes

00:20:13.320 where it's like you have to say something so obvious that it almost hurts that you have to

00:20:17.860 say this is obvious but a new american dream we're gonna show we're gonna show little house

00:20:23.680 on the prairie as a new american dream we have been prairie people and puritans before there's

00:20:29.700 nothing new about how they're living um except maybe they have computers in their house and

00:20:34.540 she's making a lot of bank on it on social media that's new the lifestyle itself is not new we have

00:20:40.740 tons of evidence and testimony of what that's really like there's also nothing dreamy about

00:20:46.040 prairie living glennis and i worked on this all weekend you know because we did the wilder podcast

00:20:51.320 and we're both kind of obsessed with a little house on the prairie book that was a hard and

00:20:57.700 terrible life that no one wants to go back to yeah babies died women died men died there were

00:21:03.780 accidents there's no health care there's no technology there's no freedom and agency you

00:21:08.020 can't just decide to go change your life you can't go get a job if you want to you know you

00:21:12.480 have no rights your property it wasn't unless you're the white guy in control it wasn't a good

00:21:19.340 you're the white guy in control and even then pa ingles is the most depressed unhappy character

00:21:26.020 you know he's constantly constantly looking over the next prairie for something for like his big

00:21:31.220 deal um of which he never he never actually achieves it um and so yeah this cosplay of

00:21:37.880 little house on the prairie it this can only exist if you have an insane amount of generational wealth

00:21:44.400 like Daniel Nealman does from the JetBlue fortune, it's not a way that the majority

00:21:55.580 of Americans can live. The majority of Americans can't live on a single income. And so, you know,

00:22:01.720 these magazines are saying, you know, find a man that's going to take care of you and you get to 0.58

00:22:07.100 just check out and you get to just be a wife and a mother. And where are all these men that are so

00:22:13.320 financially secure. They can support a family on one income. Or emotionally stable to be able to

00:22:19.520 handle the immense pressure that just got put on his shoulders because he now has to be the adult

00:22:24.340 for two people because she is not going to pull her weight and be unequal in the partnership.

00:22:30.240 Exactly. Exactly. I mean, it's so it is this quote unquote new American dream is a massive,

00:22:36.980 massive fantasy and lie, but a lot of people are buying into it. And I think that that is why it's

00:22:41.700 so dangerous yeah simplicity always sells like when we this is something again with the fundamentalism

00:22:47.700 tie is that fundamentalism is attractive during times of chaos it comes in with very simple

00:22:52.720 solutions and it promises very easy rewards that as long as you follow these steps and live this

00:22:57.700 pure way you will get this result and they are selling that like hannah looks young and healthy

00:23:04.980 and vibrant and in reality we know from other pieces done on her in reality she is starting

00:23:10.880 to show serious signs of exhaustion, serious cracks in the family. We know what it's like

00:23:16.240 when you have a big family and you're trying to do all the things at home and the older daughters

00:23:22.420 are parentified and the kids are watching themselves and there's not a lot of supervision 0.99

00:23:26.860 going on and safety and the things that they cut out in order to have these trad families, 0.74

00:23:32.660 such as full educations and pediatricians and financial access and got to have a whole series

00:23:40.780 of the things that we didn't do because we were doing this other thing. It wasn't good for kids.

00:23:45.920 It's not a good way to raise children or families or be married. When I saw that cover, the other

00:23:51.000 thing that like kind of just jolted me to my spine, and this is pure conjecture on my part,

00:23:56.880 based, it's built from experience. Hannah is going to age probably pretty rapidly in the next three

00:24:02.120 to five years. And Mr. Nealman, who is used to having sex on demand and as many babies as he 0.90

00:24:08.240 wants and being the center of the universe the likelihood that some scandal is going to happen

00:24:13.580 either with their children or with him is very high um probably tantamount to uh her own exhaustion

00:24:19.540 and breakdown there's no way that this is a sustainable model and if if we don't see it it

00:24:26.780 will because she was carefully moved off stage it won't be because this is like thriving and five

00:24:33.340 years from now, she's going to be like still the queen. No, there'll be a new, there'll be a new

00:24:38.180 young replacement. There will. And the thing is, there's always going to be a new young replacement 0.63

00:24:43.120 in this world where women are frankly disposable. And Vance was clear about that. Women, after 1.00

00:24:50.260 you're done having babies, your job is to be a grandma. And in the reality, in the trad lifestyle, 1.00

00:24:55.620 in the fundamentalist lifestyle, those women die young. Your lifespans are not as long. You get

00:25:00.480 early cancers. You get exhausted. Your uterus prolapses between your legs. There's all kinds

00:25:05.460 of like real things that happen to women. Which is, I also just think as, as somebody who's 50 0.99

00:25:12.500 and a grandma and like in my bestselling author era, there is so much this age has to offer and

00:25:18.980 can do. And it is such a thumb you to the, to the patriarchy that women this age get to do it.

00:25:26.160 we get to run for president we get to um lead we get to step into the fullness of our experiences

00:25:31.780 because in that world you just turn around and we help parent the next generation that's all

00:25:37.940 it's what's your one thing you can that's your one role that is your one role and they are making

00:25:44.940 it seem incredibly aspirational yeah you'd be sexy all the time because that's the point

00:25:51.220 you're a sexy lion milking a cow you're just it's just sexy cow milking i mean oh god and

00:25:57.840 that other article on um the painful procedure this writer went through that increased her 0.99

00:26:03.840 sexual pleasure like it i didn't know what to say i know i know it's horrifying it's horrifying 0.67

00:26:14.400 it's horrifying i mean and look another thing that i did want to say is women's media has has

00:26:22.000 always kind of been participating in our own oppression okay like i'm thinking back to you 0.95

00:26:27.520 know the 80s and 90s and diet culture and articles on how to give a good blowjob right like women's

00:26:34.120 media has has never been doing us any favors to be honest but this and and this it's this is in 0.65

00:26:44.220 the same vein the same tradition except it's indoctrinating people into far-right identity

00:26:49.360 politics right right and i think a lot of you could look at evie from two ways and claim ignorance

00:26:56.300 because of the way they're writing this line you could claim that it's not religious in nature

00:27:00.960 because there's a lot there that doesn't seem particularly evangelical or you could look at it

00:27:05.820 the other way and say oh it's just not very trad because look like they're makeup girls and they

00:27:10.580 and they have jobs and they do things so but no it's all there and it's all towards the same

00:27:16.240 political goal and agenda well a great example is there is a story called a green christmas 60

00:27:24.380 clean non-toxic gift ideas and in that grasp it seems totally innocuous right and in that

00:27:31.020 graphic is a make america healthy hat again yes because it's pulling in the wellness movement in

00:27:35.820 ma is it maha i can't is it maha or or maha make america health and the mahas yes that makes me

00:27:43.180 think of that um christmas song it's hawaiian like something like maha oh that was yeah exactly

00:27:51.580 It's the way to say Merry Christmas today.

00:27:54.520 Well, and then there's another celebrity story. 1.00

00:27:58.460 Ice Spice is the latest celebrity to prove body positivity is out. 0.74

00:28:03.600 Oh, yeah. 1.00

00:28:03.980 They're coming for fat culture. 0.64

00:28:05.480 They totally are. 0.94

00:28:06.420 Yeah.

00:28:06.800 Yeah.

00:28:07.020 Yeah, exactly.

00:28:08.060 Exactly.

00:28:08.680 But it is all couched in this language of women's magazine speak.

00:28:15.080 So many people, when I posted this cover with Hannah Nealman on it, thought it was a satire.

00:28:20.980 They thought I had forced this magazine because it was so over-the-top absurd.

00:28:29.160 And not.

00:28:30.940 Like, they're just saying it out loud.

00:28:33.100 They're just not saying it out loud.

00:28:35.620 And that's the thing with this current administration.

00:28:39.060 That's the thing with the incoming administration.

00:28:41.620 It's giving them permission to say this out loud,

00:28:45.920 to enter a mainstream conversation in a way that I don't think we've ever seen before.

00:28:52.720 No, no, they have more resources and wealth available to them than ever before, especially

00:28:57.660 bankrolled by somebody so wealthy and powerful, that's going to give them this aura of success

00:29:03.620 that they might not actually have. I mean, again, we don't know what their subscriber numbers are.

00:29:08.420 But we do know that they just run their numbers and they're they're climbing is the thing.

00:29:12.960 Yeah, sure. I'm sure they are.

00:29:15.080 I mean, they're growing what looks like about 10% month over month, which in the magazine world is not nothing.

00:29:22.080 Right.

00:29:25.240 And interestingly, what I can also see, I'm on similar web right now.

00:29:33.660 You know, they've had millions of visits.

00:29:36.080 This is not, you know, some scrappy little, you know, web page.

00:29:41.000 the majority of their visits are coming from mobile phones, which means they're very successful

00:29:45.320 on social media. Oh yeah. And they are experts at that. And I would say, and by they, I mean

00:29:50.660 trad influencers and their backers are amazing with social media. But that's how influence

00:29:57.980 and social media, that's how like social influence works is that you have to engage and aspire and

00:30:03.540 inspire and they know how to do that well. It's actually at the same time, one of the biggest

00:30:08.740 dangers of what they're doing because the people who emulate it won't have those same resources.

00:30:14.280 And that net that if we don't have like enough evidence and testimony available, like what it's 1.00

00:30:19.440 actually like to live this way, women are just going to ascribe, aspire to it and without the 1.00

00:30:24.540 same resources. And so they're throwing themselves into poverty. They're cutting away their own 1.00

00:30:29.200 rights. They're falling for these ideologies and which is like a mental captivity and surrounding

00:30:35.520 themselves with only this kind of thinking, that all has really ugly consequences for real-time

00:30:42.140 people. Not the faces of the magazine, but what the woman at home who has given all her agency

00:30:47.280 over to a man who is not equipped to handle it for isn't going to be faithful to her. Or she 0.75

00:30:52.500 gave up her career and now she has no financial access. And what happens when he's off of her

00:30:57.660 and she needs to get a divorce and she can't because the ideology she tapped into took away 0.99

00:31:03.020 no-ful divorce. I mean, it gets very serious very quickly. It gets very serious very quickly. It is

00:31:09.320 not all about milking a cow in a white dress in a field. No, that's why it's an outrageous lie

00:31:15.400 to both cow milkers and people who know what else is going on there. People who know what else is

00:31:20.460 going on. But as Charlie Kirk said, win the culture, win the country. Well, that's why we

00:31:25.940 got to keep fighting. That's why we got to keep fighting. It's true. I mean, it's more true

00:31:31.180 than than ever these days and you know i had a lot of people say to me this week after i posted

00:31:38.580 the ev cover they're like you know i didn't really believe a lot of of what you said about

00:31:45.560 you know ballerina farm being so conservative right being such a gateway um into conservative

00:31:52.640 culture until this moment um and i again it's a reminder with influencers when everyone is lying

00:32:00.860 to you all the time um that's why that's the title of my new book everyone is lying to you

00:32:05.220 um and also people tell you who they are like yeah we knew this looking at the account but i

00:32:11.860 think people didn't want to see it because they're like you know i just like the sourdough

00:32:15.760 yeah you like the sourdough and then when you like an account that big and you follow it

00:32:20.160 your algorithm shows you more of the same thing and then it's just easy to overlook any signs

00:32:26.640 that would have been, like, red flags to you

00:32:28.660 that just kind of lulled past them.

00:32:31.560 Yeah.

00:32:32.000 Yeah.

00:32:33.560 Oh, that's cheery.

00:32:35.440 That was a cheery.

00:32:36.600 I'm sorry.

00:32:38.220 Cherry pies.

00:32:39.620 It had to be had, you know.

00:32:42.580 It does, yeah.

00:32:44.100 We're only seeing more and more of this kind of media.

00:32:47.840 We are now seeing a rise in conservative culture,

00:32:51.960 podcasts that are attracting millions of young women.

00:32:55.940 And we just need to be vigilant in our media literacy these days.

00:33:02.080 Following these accounts is not all just fun and baking and frolicking through fields anymore.

00:33:08.580 It's cultural indoctrination.

00:33:10.400 It is.

00:33:10.720 And we have to take a page out of their playbook.

00:33:12.660 They have consistently warned about the dangers of what's online, which is actually confessional

00:33:19.240 because the dangers of what's online right now that is going to actually take your rights

00:33:23.260 away is falling for this stuff.

00:33:24.780 This will actually change your culture and your country and your access to rights.

00:33:30.620 And it is inundating.

00:33:35.400 Alas, I'm going to go put on my sweatpants jeans and watch Mr. Mom.

00:33:39.540 I need a pair of those so bad.

00:33:41.600 That's my afternoon plan is sweatpants jeans and Mr. Mom.

00:33:45.880 Every day I get dressed, I think, I want some sweatpants jeans.

00:33:49.000 Where are they?

00:33:50.160 I know.

00:33:50.760 I want to send you some sweatpants jeans to you.

00:33:53.480 Please do.

00:33:54.780 um you know ragged mode is having a sale i'm gonna look and see how much how much they're off and i

00:33:59.620 might just send you some sweatpants jeans that's doing me a solid thank you yeah you are the best

00:34:05.100 you are the best um if you haven't already picked up a well-trained wife uh grab it for yourself

00:34:11.400 grab it for friends and family for holiday presents it is more relevant than ever my friend

00:34:17.520 thank you that is all that we have for today and if you haven't ordered a copy of everyone is lying

00:34:23.620 to you, the greatest tradwife murder mystery of all time, get it now. Get it early. Get it for

00:34:29.120 you and a friend. It is weirdly, weirdly more relevant than ever before. You know, I wrote

00:34:37.280 this tradwife murder mystery for funsies, and now, now it just feels like reality in so many ways.

00:34:49.900 You're also going to want to check out Evie magazine.

00:34:52.840 I think it's so important for us to know what else is out there, because now more than ever,

00:34:58.680 we are all living in our own little media silos that we choose, that talk to us about

00:35:05.260 the things that we want to hear.

00:35:07.800 And I think it's really important to read the things and hear the things that are influencing

00:35:13.180 other people.

00:35:14.560 if you love this show share it with a friend leave us a rating on all of the rating places

00:35:21.220 on the apple podcast place because it really helps it really helps more people find this show

00:35:26.440 now go do something nice for yourself bundle up it is getting cold out there it is very cold in

00:35:32.160 philadelphia right now glennis and i were just saying we're like oh we we kind of understand

00:35:36.380 why why older people move to florida now because because our perimenopausal bodies are freezing

00:35:44.760 So cold. 0.55

00:35:45.960 Go do something nice for yourself.

00:35:47.960 You deserve it.

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Under the Influence (with Jo Piazza) - December 03, 2024

Ballerina Farm's MAGA Cover Reveal

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