00:00:00.000hey y'all joe here and you are listening to under the influence quick reminder to get your orders
00:00:11.000in for the parisian heist the book of the summer the book you are not going to be able to stop
00:00:16.300texting your group text about the book that delivers on all fronts except it won't make
00:00:22.160you ragey it'll just bring you joy and it also has a very spicy sex scene in the louvre which
00:00:28.100let's be honest, it's what we all want and need right now. Now onto today's episode. Summer just
00:00:35.600started and I gotta tell you, it already feels like a lot. Like this summer is about five summers
00:00:42.720worth of stress already for me. And summer is supposed to be this season of relaxation and rest,
00:00:50.540but it's not. It's not for anyone I know. It's definitely not for any parent that I know. Because
00:00:55.820somewhere along the way, summer became this thing, like yet another thing that we are supposed to be
00:01:01.320optimizing, that we are supposed to be making perfect for our kids, but also kind of sucky
00:01:06.220for ourselves. And the Instagram algorithm is the worst about this. Like I'm constantly being served
00:01:12.580how to have your Italian Nona summer, how to have your 90s summer. Well, you know what? We don't
00:01:17.720live in Italy and we don't live in the 90s. OK, it's not possible to have either of these things.
00:01:23.620And it just makes us all feel bad about our actual normal, like, regular person summers that we're trying to make awesome and magical for our kids, but we're really all just, like, cobbling it together and figuring it out.
00:01:38.360This week, I want to push back on all of it.
00:01:40.240My guest is creator, blogger, and now novelist Chasity Evans, whose debut novel, Pink Sand Summer, is a delicious beach read that will make you feel like you're having the most perfect summer of your life.
00:01:51.340But that's not what we're talking about today.
00:01:53.160Today, we're talking about the reality of summer and all of the pressure to create the perfect summer for our kids and the things that we can just opt out of to actually make the world and life easier for us.
00:02:04.740Because my my mantra this summer is ease.
00:02:08.760I want things to be more relaxing, more easeful.
00:02:13.380I want to let go of perfection. And if that means letting my kids watch a bunch of movies
00:02:19.400on the couch in the air conditioning, because the other reason we cannot have an actual Nona
00:02:24.220summer or a 90s summer is because it's too damn hot in most of the places. Okay. It was not this
00:02:29.760hot when we were kids in the 90s. And so it was possible to run around outside all day without
00:02:35.660getting heat stroke and then to just also drink from the garden hose, which I don't think is a
00:02:40.200thing people should actually be doing anymore. So grab a flavor ice and throw on a pair of
00:02:47.380umbros, settle in, and let's try to enjoy the summer together, preferably with copies of
00:02:52.420The Parisian Heist and Pink Sand Summer. Hey lady, how you doing today? Hi Jo, I'm so excited
00:03:04.820because I'm here with you. I'm very excited to be here with you too. One of the things
00:03:09.160that I really want to chat about today is how to have your best, most low stress
00:03:17.160summer yet. And so this is like the opposite of summer maxing. This is like, how do we let go of
00:03:24.420all the things that are that we're told we should do during the summer in order to have an actual
00:03:29.980fun summer? Right. And are you seeing everything in your feed about how to have a 90s summer as
00:03:38.280well or is that just my feed oh my god no i'm seeing so i'm seeing so many things in my feed
00:03:42.760the algorithm is killing me honestly because right now i'm getting how to have a 90s summer
00:03:49.320and then also how to nona max your summer so how to live like an italian grandma but i love both
00:03:57.000of these things because i love italian grandmas and i love the 90s but i actually think a lot of
00:04:01.260people are getting 90s summer wrong what do you think about it well just today i actually saw a
00:04:07.920reel that I found to be the most exciting I wish it was a new creator for me so I can't tell I
00:04:13.380cannot credit her unfortunately but basically she was saying that this pressure for all of us to
00:04:19.040have a 90s summer is too much pressure for us as parents because how are we supposed to give
00:04:25.460our kids a 90s summer when we're not living anywhere in that era one of the examples she
00:04:30.740gave was that back in January we had it in our calendar of when to sign up for the summer camps
00:04:35.700for our kids so i mean it sounds really really great to do the summer the 90s summer and you
00:04:42.160know i want to try to make that happen as much as i can and get off of devices as much as i can and
00:04:46.780just be chill i don't know that i want to drink out of the water hose outside but um also to not
00:04:52.760stress if it doesn't look like a 90s summer and if your kids are on their phones or watching tv
00:04:59.840depending on you know how old they are i have teenagers so oh yeah how old how old are your
00:05:04.060kids? My daughter, Lily, is 16 and my son, Fletcher, is 14. So they'll both be in high school
00:05:10.700this year. OK, which is a very different place to be at than me because my kids are eight, six and
00:05:16.120three. Yes, yes. I remember those days very well where you were probably scrambling to sign up for
00:05:22.080the summer camps. Am I right? I was. And also just to find kind of flexible child care generally
00:05:29.240because our travel schedule is so weird.
00:05:32.000I'm on book tour for the Parisian Heist.
00:07:22.260The things that I learned from some of those daytime talk shows and days of our lives was life.
00:07:29.080OK, I learned life from Sally Jesse Raphael.
00:07:31.900And so I do think I think all of these lists and the ridiculous things that were served on social media about how how to how to have this kind of summer, how to have an Italian grandma summer.0.91
00:07:41.880Also, you can't have an Italian grandma summer because you're not living in Italy.0.76
00:14:38.860I've been reading on it for a month now, and it has completely changed my life because
00:14:42.920I find that it's constantly in my purse, and I'll just whip it out.
00:14:48.420I whip out the Kindle in all of the places, and I think I'm reading more.
00:14:53.760I think the Kindle, it was life-changing for me many, many, many years ago.
00:14:58.920I don't know, 15 years ago, just to get me back into the very, very regular habit of
00:15:04.900reading because I would finish a book and then I wouldn't get to the bookstore for a while to go
00:15:10.920pick out a new one. Whereas, you know, with the Kindle, you can just download it automatically
00:15:14.580and you can download a bunch. So they're all just like sitting there in your library waiting
00:15:18.120to be read. But then also I'm married and we like to have the lights off and read at night.
00:15:26.220And so this way you don't have to have the light, like the lamp on next to you in bed where it's
00:15:30.800disturbing the person sleeping next to you. And so it just it feels so much easier at nighttime,
00:15:37.340especially. Truth. It really does. And I'm sharing the Kindle with my eight-year-old,
00:15:43.540almost nine-year-old. And that's also been great, to be honest, because he'll be like,
00:15:49.040oh, I want to read this book next and we can get it right away, which is amazing. And then,
00:15:55.440yeah, we read in bed quietly next to each other, you know, as part of our bedtime ritual when we're
00:16:00.540not reading together. So yeah, I cannot say, I mean, I am not, I'm not sponsored by Kindle. I'm
00:16:05.280not sponsored by Amazon, but I have to tell you getting the Kindle was life-changing. I think it
00:16:10.140would be life-changing for my summer of reading. I mean, I read about a book a week as it is,
00:16:16.300but I just think having it so accessible and also having the ability to then, this is what I love.
00:16:22.300I get so many people that say to me, I love your books. I've read all your books. And I'm like,
00:16:26.280oh my gosh, there's, there's a lot of them. You've read all of them. But they've read the
00:16:29.920ones that are available in bookstores that are still front and center in bookstores and bookstores
00:16:35.280do not carry a lot of backlist so i've been able to go to after i enjoy an author's book then i buy
00:16:41.940their backlist right away and that is not something that's always that easy to do in a bookstore so
00:16:47.620that's been awesome too yeah that is nice um what was i gonna say something about the kindle oh did
00:16:55.280you know that the Kindle has an app. This was something that I, for whatever reason, did not
00:17:01.400already know. And I just learned it. So I have the app on my phone that's connected to your actual
00:17:06.780Kindle device. So if you're waiting at the doctor's office or in the car line and you don't
00:17:12.900have your Kindle with you, you can just pick up the app on your phone and pick right up on your
00:17:17.160book, too, which I think is phenomenal. And it's like another way to keep you away from scrolling.
00:17:22.200okay no i did not know this i did not know this and that is also life-changing my gosh okay
00:17:30.160yay yay yay yay all right i'm all in i'm all in on the kindle well i'm also trying to read
00:17:36.040outside my normal genre this summer uh but i also give myself all the grace i talk about this all
00:17:42.820the time if i'm not enjoying a book i dnf after 50 pages i'm a grown-ass woman i think that i know
00:17:50.000what I like and what I don't like in 50 pages is more than enough and my time is too valuable.
00:17:55.720But I am trying to read outside my comfort zone. So I started the Dungeon Crawler Carl series and
00:18:01.780I'm really enjoying it. It is not something I would have picked up. I don't think I've heard
00:18:05.760of that series. I'm not even going to tell you anything about it because I actually think the
00:18:11.800Dungeon Crawler Carl books are best picked up not knowing anything going into them. I think this is
00:18:17.640a book you have to go into fully blind but i'm really liking it and it's not young adult no it's
00:18:24.280not it's not young adult it is it is dystopian sci-fi but like wacky wacky dystopian sci-fi
00:18:32.260okay i like it i love a good suggestion i tend to just read beaky read romance books over and over
00:18:41.720and over again just because i love them and i love the way that it makes me feel in my mood and all
00:18:46.320that. And then sometimes I'll throw something different in there, too, just to kind of, you
00:18:50.640know, switch things up. So this will be a good one for me, too. Yeah, exactly. Exactly. Well,
00:18:55.840and you've also written a beachy summer book. And I want you to tell us all about that. What
00:19:04.060made you want to want to write a book in the first place and then want to write this particular book?
00:19:09.580oh my gosh okay joe it's so weird because i had i never ever dreamed about writing a book and never
00:19:17.180thought about it and i literally woke up one morning it was a download or a dream whatever
00:19:24.500you want to call it knowing that i was going to write this exact book shut up the story the
00:19:30.940characters the location that it was going to happen that it was going to happen soon
00:19:36.120and sat and thought about it for about two weeks and I made notes in my notes app about it just
00:19:44.220kind of thinking about it because I've never even taken a writing class okay right which is amazing
00:19:49.240to me that you're like oh my gosh I'm right I'm not just writing a book I'm writing this highly
00:19:52.800specific book I mean it was because of this I don't know what it was I'll call it a dream but
00:19:59.480I started writing it two weeks after that and I really wanted to just dive in and do that
00:20:06.500rather than trying to take you know a class or or any or you know join reading or not reading
00:20:13.620I didn't want to join any writing groups or anything like that because I was afraid if I
00:20:17.360started doing that I was never going to start just writing the book and so I just started writing it
00:20:24.340And then after my third draft of it is when I got my first beta reader to look over it and then hired my first, my editor to go over it. And then it was, you know, lots of drafts back and forth of getting feedback of what was working, what wasn't.
00:20:41.220And, you know, having an editor who knew exactly what she was talking about, who could help me, you know, know where like a plot hole was, you know, how things were going, just really helped me have the confidence to, you know, put it, actually put it out there.
00:20:58.200But, yeah, it was never something that I ever even thought I'd do, which is pretty wild.
00:21:04.800Which must feel really amazing, right?
00:21:08.080Like it's not something you ever thought you would do.
00:21:10.140And then to all of a sudden have this thing that is a completely new kind of creative outlet, which is this is why I brought it up, because I also think it's amazing if you if you find this one thing you want to try during the summer.
00:21:26.560Lots of people are like, I'm going to try one new hobby a week.
00:21:28.440I'm like, that's too many hobbies to try.
00:21:30.200OK, why don't you just choose maybe one new creative thing that you want to try this summer and just freaking go for it?
00:21:37.640and you just went for it like you never thought about it before and then you're like all right I'm
00:21:40.860just I'm just gonna do it like what does that feel like to now finally have this as a book
00:21:45.720uh it's it's incredible and it is so inspiring to me and just the way of thinking that I don't
00:21:54.980even know what my life could look like for five years from now because a year and a half ago I
00:21:59.700would have never dreamed that I would have a book so it just really kind of cements in my mind that
00:22:05.080You never know where life will take you and to just kind of go with the flow.
00:22:09.540I mean, who knows, Joe, next summer, this whole badminton, you know, what a game that
00:22:16.680you're about to be the queen of badminton.
00:22:18.220I could be the queen of badminton by next summer.
00:22:20.060You can be like this yet isn't isn't working for 2026.
00:32:36.920And if you have an audience, I think it's really smart these days to choose a self-publishing
00:32:42.580route because you're doing so much marketing and publicity on your own anyway.
00:32:48.060And I don't think that there necessarily is, I think there used to be kind of a stigma
00:32:52.400around this, but now a creator is a creator and you're a multimedia creator.
00:32:56.480So why not dip your toe in the water of books?
00:32:59.020Yeah, I think it's different for everyone. But for me, it was like it's something to consider. Right. And for me, it made sense because of. I didn't care about being published by a specific, you know, that didn't matter to me. And it just got the whole book and this whole career started quicker.
00:33:22.100you know and exactly why wait why the world is changing every day why wait to get something
00:33:27.900into the world oh now i have to write the bareness immediately i know all right done
00:33:31.660especially if you're talking about somebody else could write that story well that's why i'm talking
00:33:36.620about it i'm like no one better swipe this story because i'm talking about it right now but
00:33:40.000you know people can write write write things that are very similar to things that you have written
00:33:45.140and just putting that out there um yeah exactly exactly so well i think i i just i think it's
00:33:53.460really brave i want to say that i think it's brave to do something that you've never thought
00:33:56.960about doing before and just be so balls to the wall about it that you're like i'm just doing this
00:34:01.900i'm doing this i'm putting it out into the world and i'm gonna do it quickly and i'm gonna do it
00:34:08.140on my own i think it's just wonderful so massive massive kudos to you for for doing this thank you
00:34:13.800And, you know, I am a Kindle girly, so I appreciate a Kindle book from Amazon, you know, and so my book, it's on audio, it's in paperback, and it's on Kindle, and it's in Kindle Unlimited.
00:34:28.100And I am also on, I'm a customer of Kindle Unlimited.
00:34:33.960So it feels good to kind of give back to this readership world that I have been appreciating and consuming so much.
00:34:41.940It's a fun world to be a part of. And my Amazon crew also introduced me to other self-published
00:34:50.420romance authors that, you know, I mean, these people are killing it.
00:34:56.140Killing it. And, you know, they're making all the decisions for themselves. And I found that1.00
00:35:02.280to be really inspiring. I am a Taylor Swift girl, and I was very inspired by her getting the rights
00:35:08.640to all of her books back. So this is not to say that I would never take a deal, you know, like,
00:35:15.300right, of course, certainly consider the right thing. But to kick everything off, it did feel
00:35:20.920right for me. No, I think there's something very empowering about it. And I think that so many
00:35:27.520women writers have known that for a very long time, because so much of romance was self-published.
00:35:33.480so much of romance and romanticy still is because women they wanted agency and they wanted more
00:35:42.320control and they couldn't get that you know often in a more traditional deal and so I do think we're
00:35:49.740going to see a lot more authors also doing kind of a hybrid so I know a lot of women and I've
00:35:56.520talked to a lot of agents about this have started started in the indie world and then then kind of
00:36:00.900a hybrid with more traditional publishers or been given their own imprint with traditional
00:36:05.280publishers. I don't think that there's any one path anymore. And I think that that is very,
00:36:10.280very exciting. Yeah, I agree. I do think a hybrid situation could be really appealing to me someday.
00:36:20.000I would, in a perfect world, I would still retain my rights to the e-book. And that's what I've seen
00:36:26.640people do i've seen people retain the rights to the audio um or to the audio in the e uh i think
00:36:33.920we're in the wild west of licensing and and publishing and you know you're you're doing all
00:36:40.900of the things which is which is very very cool and if if people have questions for you about
00:36:46.600self-publishing can they can they reach out because i know this is going to be such an
00:36:50.000inspiration to a lot of people absolutely you know another fun thing that i really liked
00:36:54.760about this self-publishing so as an influencer I mean every day I'm in my analytics seeing like
00:37:01.180what is it that people are clicking on the most what are people buying the most like I have all
00:37:05.420of that data in front of me and I've been accustomed to having that immediate data for
00:37:10.480so many years now the idea of not having the book sales data on a regular basis like that
00:37:17.880that doesn't sound as fun to me whereas like I'm look I'm looking at all my sales
00:37:23.200all the time like all throughout the day and so I appreciate seeing how things move day to day
00:37:30.860depending on what the marketing push I might be doing I know exactly and I will tell you that
00:37:36.680the only data I have barely any pre-sale data I have to beg for it and then once a book goes on
00:37:43.580sale my data is not updated in real time I can see sales from last week but that's still about
00:37:50.160three weeks of a lag. And the only thing I have to look at on a daily basis is the Amazon number,
00:37:55.460which is also imperfect and, you know, not necessarily tailored for us to be looking at
00:38:00.380how much are we actually moving in terms of sales. Right. That's interesting to hear.
00:38:06.040Yeah. No, because I'm a data girly. I want to know what's working, right? I'm like, oh,
00:38:08.840if this kind of Instagram reel worked or this story, I will do more of those to sell more books.
00:38:13.420You know, I want to get this book into as many people's hands as possible. So I look at it
00:38:18.920the same way i would look at any other consumer good right and well i mean we we all are responsible
00:38:26.140for marketing our books and that's the case whether you're traditionally published or self-published
00:38:31.500and the more data feedback that you actually have for what's working the better you can market your
00:38:37.480own book so i think more is more more is more more is more exactly well will you tell everyone where
00:38:45.480they can find you how they can slide into your dms and where they can pick up this wonderful
00:38:51.020summer read yeah thank you so it's my name chastity.evans on instagram and then it's
00:38:58.920chastity evans on substack chastityevans.com and my book is on amazon and i mean books bookstores
00:39:07.460can can order it but i i can't guarantee that it's in any of the bookstores right right but like so
00:39:14.720If bookstores want to order it, because I'm a bookstore, I'm a traveling mobile bookstore, and I'll be selling books all summer at the bookcase, I can order from Ingram?
00:39:28.260Great. Easy peasy. I have an Ingram account.
00:39:30.640So I'm going to place that order right now, and you can buy copies of this wonderful book from the bookcase from me, and maybe I'll even bring some when I come to New York, and we'll get some signed copies for the bookstore.