00:00:28.780In fact, I started this podcast because I felt like I wasn't measuring up when I had my second
00:00:33.240baby. Bea Astor is the entire reason that 395 episodes of Under the Influence exist.
00:00:40.560Because she didn't sleep at night, all I did was scroll Instagram at night while I rocked her and
00:00:45.560rocked her in that lovely glider that I'm so upset that we got rid of. I loved that thing.
00:00:50.620Anywho, because I was being served all these picture-perfect images and because they were
00:00:55.040making me feel so much shame and guilt. And just like I was failing all the time, that was the
00:01:01.980reason that I started this reporting. That was the reason that I started Under the Influence
00:01:05.360in the first place. And I still remember, I still remember calling up my producers at iHeartMedia
00:01:11.460and trying to explain this idea. And they're both dudes, right? So they're like, oh, we don't get it.
00:01:18.260And look where we are now, my friends. Look where we are now. In this episode, we are talking with
00:01:24.600longtime friend of the show, journalist for Tessa Latifi, author of Like, Follow, Subscribe,
00:01:29.400and Ayla Woodruff, an influencer and mom with millions of followers. We're chatting about all
00:01:34.220the realities of sharing your pregnancy and motherhood online, from deciding what you
00:01:38.420actually want to share in your feed to protecting your mental health. This is a good one. And if
00:01:43.940you love it, you can follow Birth with BabyList wherever you get your podcasts.
00:01:47.560welcome to birth with baby list i'm your host joe piazza living in the age of social media
00:01:59.100can be confusing and exhausting but being pregnant in the age of social media that is a whole other
00:02:05.720story it's a lot from feeling shame and guilt when you look at other women's seemingly picture
00:02:11.280your perfect lives, to being sold something every five minutes as you scroll Instagram
00:02:16.620or TikTok. And the trickiest part is, it's changing every single day. I've been covering
00:02:23.120social media, in particular the world of mom influencers, for about six years now. And
00:02:29.280I've seen the good, the bad, and the ugly from the inside. Today we're having a candid
00:02:34.100conversation with experts and influencers who have been through this themselves. Actually,
00:02:39.320both of our guests today are currently going through it right now.
00:02:43.740We're going to talk about what feels normal, what's misleading,
00:02:46.660and what's really going on behind the scenes of those accounts.
00:02:49.760My first guest is the journalist for Tessa Latifi.
00:02:53.160She's been covering the influencer world for the past five years.
00:02:56.260She's also currently pregnant with her second child.
00:02:58.940And she's the author of Like, Follow, Subscribe,
00:03:02.340Influencer Kids, and the Cost of a Childhood Online.
00:03:08.920Hi, Fortessa. Hi. You are my go-to expert, my go-to journalist. When I want information about what's happening in the world of social media and particularly mom influencers, I think it's really hard to be pregnant right now. You are pregnant right now as an expert in this.
00:03:31.240Yes. Do you think that it's harder than ever to be a pregnant person in the age of social media?
00:03:37.940I think so, because we're just bombarded with these perfect images of these glowing women who have like seven toddlers running around them and they have this beautiful, perfect belly and they like feel better than they've ever felt when they're pregnant.
00:03:53.100And I at least for me, like I am not a person who enjoys pregnancy.
00:03:56.540I am incredibly bad at being pregnant.
00:03:59.240And so when I see this content, I'm just like it makes me feel really badly.
00:04:03.580I actually think that it's very important for people to be able to admit that they might not feel amazing during pregnancy.
00:04:23.320How much of this do you think is performative and how much of it is reality?0.87
00:04:28.980I mean, it's difficult to say, but I think it's all in service of the brand, right?
00:04:32.800Like the brand of these mom influencers is perfection.
00:04:36.920And if it's imperfection, then it's kind of that perfect kind of imperfection where you're like, oh, but she's still so beautiful and still so real.
00:04:45.000We also don't see the behind the scenes.0.99
00:04:47.980A lot of these women on social media make it look so easy, right?1.00
00:04:53.240As if they can very easily juggle all the things.0.97
00:04:56.400Whereas if you're just a regular pregnant woman, you're like, no, I'm tired all of the time.1.00
00:05:01.820I don't want to cook dinner, especially not from scratch.1.00
00:05:08.260What are we not seeing behind the scenes in a lot of these influencers' lives?
00:05:12.580We're not seeing the scaffolding of all of the help they have, right?
00:05:16.700Yes, we are not seeing their nannies who are conveniently always out of frame.
00:05:22.020We are not seeing their house cleaners.
00:05:24.020We are not seeing their videographers and editors and house managers and assistants.
00:05:30.100And you also haven't had the easiest pregnancies. So does that make it a little bit harder to watch these women perform, you know, what a so-called normal pregnancy would look like?0.95
00:05:43.520Totally. So in both of my pregnancies, I have had hyperemesis gravidarum, which if you've heard of it, you've probably heard of it because Princess Kate had it with her three pregnancies.0.70
00:05:52.840That is the only reason I've heard about it.
00:06:08.300And when I go online and I see these women who are like, you know, look so beautiful
00:06:14.720and they're glowing and they're having these really seemingly very simple and not medically
00:06:20.580complex pregnancies at all, you do kind of have this feeling where you're like, well, what did I
00:06:25.240do wrong that this is so hard for me? Like there is a level of shame involved. So how do you protect
00:06:32.060your mental health? And is it easier the second time around to do it? Because you kind of know
00:06:37.020how to put the guardrails up. I think it's easier the second time because I know so much more about
00:06:42.540this industry now and I know that this is their job to create this kind of content. And so I do
00:06:48.420think it is easier this time, but it still gets you, you know, like I see those pictures and I'm
00:06:53.080just like, why can't I have like even one day of feeling like that? Yeah, no, totally. You know,
00:06:59.920the postpartum photos were more difficult for me than the pregnancy photos of mom influencers,
00:07:05.980because I think I so desperately wanted to have like a quote, perfect birth. And I wanted to have
00:07:12.920that perfect postpartum period. I wanted to have golden hour or whatever it is. And I would see
00:07:19.560these photos of these mom influencers and they would have their hair perfectly done and their0.59
00:07:23.960makeup was perfectly done. And of course they had a vaginal birth and a lot of them didn't even have0.96
00:07:29.240an epidural. And, you know, there was this kind of sense of superiority about that. And then I ended
00:07:35.680up having a crash c-section and i had to be put under for the c-section and so when i woke up i
00:07:44.120was totally loopy from anesthesia and it had been like you know a couple of hours and they brought
00:07:50.180my daughter into me and i just had no clue what was going on and like those photos are not something
00:07:55.040that i like to look back on because they're i just look so confused and like it was nothing like
00:08:01.420the mom influencers had kind of promised me it would be like. And so for me, I think those
00:08:07.100photos were even more difficult to face than the pregnancy photos. Yeah, I can see that because
00:08:16.000you're in such a vulnerable time postpartum. Your hormones are surging. You're exhausted.
00:08:22.540And we've kind of been told that there's a certain way you should be. You should be glowing. You
00:08:28.040should be the happiest and most in love you've ever been in your entire life and also your your
00:08:32.740body shouldn't feel like it was hit by a dump truck the truth is most of us feel like our
00:08:37.240bodies were just hit by a dump truck there is a still a small part of me that hopes that like
00:08:42.720i'll have those really sweet photos with this second child and whatever but like you know if
00:08:49.100i don't like it doesn't it doesn't i mean i'm still in love with my daughter we are best friends
00:08:54.300and we have a great relationship like just because we don't have those photos doesn't mean anything
00:08:58.240who's to say what the perfect postpartum photo is no totally totally totally so what advice would
00:09:06.320you give first-time mothers who are going into this to maybe protect themselves a little bit
00:09:12.900is it limiting screen time is it trying to adjust your algorithm which is absolutely possible right
00:09:18.960Yeah. Yeah. I mean, I think the one thing that has really helped me is choosing the kinds of media that I do consume. So like, I will look on Reddit where people are kind of more honest about their pregnancy experiences. I try to tell myself when I do see those perfect images that like this is a production, you know, this is not just like a moment that someone just like took out a camera and snapped it like this is an entire production.
00:09:45.480And then it is helpful, like you said, to change your algorithm so that you're looking at people who are more honest about the experience of pregnancy, because there are people who are like saying, hey, this isn't always just like sunshine and rainbows.
00:09:59.440Oh, there absolutely are. And later on in this episode, we are going to talk to one of the most authentic mom influencers that I follow to hear about her experience with both of her pregnancies and putting that online.
00:10:12.560One of the questions I get asked all the time is, how do I change my algorithm? And honestly, it's how you interact with the app. So if any content is making you feel uncomfortable or guilty or ashamed or feel less than, just mute it. And if you mute that, then the algorithm will indeed mute subsequent posts like that. They won't show you as many posts like that.
00:10:36.720Also, if you really like something, then save it or share it.
00:10:41.420I found that the more that I'm saving, the more that I'm getting the things that actually bring me joy on social media, which are honestly not mom influencers.
00:10:49.840It is vintage shopping, crafting, otters holding hands.
00:16:45.080It gets harder every year to kind of be more authentic because people have so much to say.
00:16:50.660And I think that especially, you know, I feel like it's cancel culture is what they call it, is such a big issue in social media that people can just cancel you.
00:17:04.580It can happen in like a day, in less than 24 hours, you know.
00:17:08.500and it just takes someone it just takes like the right audience to jump on that post or jump on
00:17:15.200whatever you did to kind of I don't know like tear you down so it's a little scarier I would say
00:17:24.020I remember when I first started social media I never even I don't even know what I was posting
00:17:29.160I was posting anything and everything like from the moment I woke up to the moment I went to bed
00:17:34.080and I just I didn't even look at it I just was like oh this is my life this is what I'm doing
00:17:37.900And I think that everyone appreciated that.
00:17:41.360But as I got older, I'm a little, especially as a mom too, I'm a little more cautious of
00:17:46.700some of the things that I show just because I also like to keep a bit of privacy.
00:21:52.580what gets shared and what doesn't? Like, are you guys always aligned or do you ever disagree?
00:21:59.180I feel like we're always aligned. You know, there's been some times when he's debated
00:22:04.140showing our son's face. Like, earlier on, he was like, I don't know if I want to do that.
00:22:11.500Just because there's always people out there that, you know, like, are weirdos and you're unsure about, like, sharing your children's face, especially if they're going to go out into public and go to school.
00:22:25.800But we were, like, even if we weren't social media influencers, we would be showing him all the time, like, to just—we love him so much.
00:33:30.440I think as humans, we're searching for others to kind of struggle with us. And so when someone's not, they must be not doing it right or they must not be authentic. And it's like we have to accept everybody if that's what we're going for.
00:33:48.100Yeah. And I think we also have to remember that everyone struggles in different ways. You may see someone and be like, oh, my gosh. Yeah, you you do look like you you have that like perfect baby bump and like you have it all together. And maybe they're struggling with something that you cannot see.
00:34:04.980exactly 100 there's times when i'm literally take a picture and i maybe i look great in this
00:34:12.280outfit or like i love my bump looks cute or whatever but that morning i was cramping and i'm
00:34:17.440you know feeling just i don't know like not myself like i'm swollen in my face and my toddler
00:34:25.320just is begging me to run around with his on his bike with him and i have no energy and so there's
00:34:30.660just you know there's things going on behind the scenes people don't know exactly exactly and it
00:34:34.760changes minute by minute i just hope that every mother just takes every day like as its own just
00:34:42.740try not to overthink things yeah i love it i love it thank you so much for being here with us i just
00:34:48.860i loved our talk oh yeah i did too thank you so much for having me on i appreciate it that's all
00:34:55.600we have for today i love all of this advice so much and i wish that i'd had it when i was pregnant
00:35:00.920I found both these interviews so empowering
00:35:02.480because ultimately you have so much agency here.