Under the Influence (with Jo Piazza) - We've Lost the Plot in Skincare

00:00:00.000 hey guys joe here and you are listening to under the influence one of the things that drives me

00:00:13.040 nuts about social media is when i see beauty and skincare influencers just constantly constantly

00:00:21.700 washing their faces. I'm convinced that these women wash their faces at least 15 times a day. 1.00

00:00:31.220 No one needs to wash their face that much. In fact, it's bad for your face. I think it's 1.00

00:00:35.540 genuinely bad for your skin. But I've been getting more and more of them. And I think the reason for 1.00

00:00:42.100 that is that skincare brands have really, really good affiliate rates. We've talked about these

00:00:49.500 before, affiliate rates are what influencers get paid when you buy one of the products they

00:00:54.800 recommend. And skincare, they pay the most out of almost any other kind of brands. And skincare

00:01:01.100 is also really, really expensive. So influencers make a good amount of money when they're trying

00:01:06.620 to sell you skincare. It's why even influencers that work in the travel space or the mom product

00:01:12.340 space, they'll still do their morning routine so they can get some of that sweet, sweet skincare 1.00

00:01:17.240 money kickback. I also actually don't believe that anyone is using all of the products they

00:01:23.760 claim that they're using on social media because you also can't put that many products on your

00:01:28.120 face. My guest today is going to talk about all of this with me. My friend Jordan Samuel has been

00:01:33.120 working in the skincare industry for a long time and his products are some of the ones that I

00:01:38.960 actually do use in my morning and nighttime routine. Fun fact about Jordan, he is a former

00:01:45.860 professional ballet dancer who was inspired to move into skincare during his 11-year performing

00:01:52.120 career because he was constantly breaking out from sweating under all of the hot stage lights

00:01:56.700 and wearing all of the stage makeup. I love someone who pivots to fix a problem. I really do. I do.

00:02:03.460 So today, Jordan and I are going to debunk all of the digital skincare myths. We're going to break

00:02:09.280 down just how influencers are lying to you in their morning and nighttime routines. Then we're

00:02:15.620 going to talk about what you really need to get good and normal skincare results. I'm also, he

00:02:20.100 doesn't know this yet, but I'm going to ask him about these red light LED masks that make everyone 0.99

00:02:24.880 look like Hannibal Lecter, like a serial killer, because I got one and it was massive bullshit. 0.92

00:02:30.280 So Jordan and I have a lot to talk about today. I'm excited. 0.98

00:02:40.460 Hi, Jordan. Hi, Joe. How are you doing? I'm good. I'm very excited to have you

00:02:45.600 you on today. I need someone to debunk every crazy skincare myth that I see on the social

00:02:53.440 medias, because frankly, I got to say, it's gotten out of control. I'm being sold so much

00:03:01.040 crap online by girls who seem to constantly be washing their faces. No one can be washing their 1.00

00:03:07.960 faces as much as these girls wash their face. How much time you got? All day. All day, you and me. 1.00

00:03:14.160 I cleared my schedule for you.

00:03:16.700 You know, it's so true.

00:03:18.820 And I knew that we were going to talk about skincare myths.

00:03:22.000 And I don't even know where to begin because, and I actually have just filmed something

00:03:27.160 I'm going to post on TikTok or Instagram about how we've lost the plot in skincare.

00:03:32.380 Oh, I love that.

00:03:34.000 Maybe that's the title of this episode.

00:03:35.440 We've lost the plot in skincare.

00:03:37.740 It's true, though, right?

00:03:38.880 Like I, you know, I, I feel that it maybe came from an okay place, but it really, when

00:03:46.340 I start to think about it, it came from social media and the need to constantly create content.

00:03:53.680 Yeah.

00:03:54.260 And new content.

00:03:55.460 That's the thing.

00:03:55.920 It's like, it needs to constantly be innovative when I think, and you're going to correct

00:04:00.500 me on all of this, but like in my many years, um, experience having skin, what works for

00:04:07.740 me is something constant is not constantly changing it up exactly and also people wanting

00:04:14.760 to go viral and what goes viral are controversial takes so whether that's you know

00:04:21.820 i i would call it misinformation some of it though it's just like i i sound like now uh

00:04:29.400 what's her name saying like alternative facts and i'm not trying to say that but back in the day

00:04:33.900 still with the internet yeah but not social media you would cleanse you would moisturize

00:04:42.360 you would wear sunscreen and if you went to an esthetician or dermatologist you might have a

00:04:48.740 treatment product to address your concerns whether that's breakouts whether that's sensitivities

00:04:52.840 whether that's dryness pigmentation the list goes on and on right right then social media happened

00:05:00.160 and brands recognized that obviously there could you know multiply their sales by six thousand

00:05:06.940 percent if they got x y and z to talk about products if they could constantly come out

00:05:12.100 with new products i think that's where a lot of stuff started then it became the creators wanted

00:05:19.500 to grow their understandably wanted to grow their following so they could get these great contracts

00:05:23.640 with brands they could you know make a living and earn money and there are many people out there

00:05:28.800 that are fighting the good fight and talking about the right products and talking about the

00:05:34.220 right philosophies and ingredients totally totally i mean like influencers are a spectrum right like

00:05:40.260 there's great there's great influencers and there's then all the bullshit exactly and then

00:05:46.640 like talking about that sort of alternative fact reality is it is mostly misinformation but 0.60

00:05:53.520 sometimes people will take something like one random study and cherry pick information out of

00:05:59.800 it and then use that to you know clickbait in a way to have this controversial take to get clicks

00:06:06.600 to get likes to get shares to get comments you know no press or what is it like uh any press is

00:06:14.420 good press there's no such thing as bad press well yeah and like there's nothing new under the sun

00:06:18.940 here i remember when i used to work for women's magazines and kim kardashian got that vampire

00:06:24.620 facial do you remember the vampire facial oh yes i do can you explain what the vampire facial was

00:06:29.920 to our audience who may may have have been living under a rock when this happened so i believe

00:06:36.140 because again this is another thing uh i grain of salt with what i say about the origination of it

00:06:42.800 because it has evolved everybody claimed they really want to do it on again it's basically

00:06:47.420 everything we're talking about and how misinformation exactly exactly yes but my

00:06:52.740 understanding is that it was obviously microneedling of some sort i believe yeah creating microchannels

00:07:00.980 in the skin and then taking and getting uh their uh her blood uh drawn and then spun to get the

00:07:08.900 like platelet rich plasma out the prp which we've had answers what i like to what i like to call

00:07:15.000 the sexy blood sexy blood exactly sexy and i've used it on my scalp for hair growth obviously 0.98

00:07:20.840 dancers have used it on their knees and ankles and backs etc etc and then she was having that

00:07:25.720 injected into her face i and the photos were terrifying right that's whatever if i think

00:07:33.120 you know i might be misremembering i might be peddling um misinformation right now but i think

00:07:39.620 we might have put that on the cover of one of the magazines i do because it was so terrifying and 0.90

00:07:44.720 ridiculous. And I remember the dermatologist that did it or claimed they did it, offered it to us

00:07:51.040 for free so that we could test it and then talk about it. I mean, it became this whole industry

00:07:56.660 out of this weird viral moment for her. And this is when she needed those viral moments because

00:08:02.060 she needed, she didn't, she wasn't famous. She was trying to become famous, right? And I mean,

00:08:08.660 this was also back in the day when I was working at the magazines, I was getting so much skincare

00:08:14.120 I mean, all of my products were free. I was getting fillers and Botox, which I didn't need because I had hot ass 20 something skin. But I did them anyway because they were free. And then facialists from like L.A.'s hottest, hottest facialists. And I will tell you, my skin looked fine, but it looks fine now.

00:08:34.360 Exactly. And also a note on that, too, with getting free product, that's another sort of vicious cycle is a very dramatic way to put it, but cycle that occurs between brands sending out PR, whether it's to media and press or creators.

00:08:53.640 And then they're the ones that are, in a way, dictating what the creators and press says about the product.

00:08:59.340 Of course.

00:09:00.460 Inflammatory claims, you know, still selling you sort of empty promises with what topical cosmetics can actually do.

00:09:08.260 And what they can do is great.

00:09:09.540 It's just Botox in a bottle does not exist.

00:09:13.580 And we need to be real about that.

00:09:16.020 And we need to be real about results that we can get with topical cosmetics products.

00:09:19.740 And they're great results.

00:09:21.320 But they're not going to change your muscle structure.

00:09:23.640 they're not going to, you know, they can't, that's a, that would be a drug or obviously

00:09:27.060 injecting something into you. So we are just in this web of like, we've lost the plot. Instead

00:09:32.460 of worrying about using a consistent routine of cleanse, moisturized sunscreen, and then a

00:09:37.200 treatment product for your specific concerns, we're worried about the percentage of an ingredient.

00:09:42.860 If an ingredient is toxic or not toxic, who created this, the type of packaging and don't

00:09:48.400 get me wrong. There's certainly like with type of packaging, we don't want crappy, you know,

00:09:51.720 single-use plastic so like i'm not but we've just started putting so much focus on these other

00:09:58.380 things and it's it's become a little political you know in politics when it's like no no no

00:10:03.000 tell me what you're gonna do and what you're good at not what they're bad at and i feel like that's

00:10:07.780 where we are in skincare it's all you hear about is their product is this and so we created this

00:10:14.200 but they don't actually tell you why the product what it's doing why they're right like it's just

00:10:19.920 that the other thing was bad. So then they did this. And I'm like, I just want to know what your

00:10:23.620 product is going to do for me. What's it going to do for me? And again, this isn't anything new

00:10:29.080 under the sun because women's magazines have been claiming to talk about products that will

00:10:35.780 completely transform our face in a bottle since the beginning of women's magazines.

00:10:42.180 And those products have always, always been sent to magazines for free. So we used to have

00:10:49.800 at both the newspaper and then at the magazines that i worked for we had the free table right 0.94

00:10:54.560 because we got so much shit sent to us that we had this massive free table loaded with products

00:11:00.320 and we're like yeah take them test them write us a blurb right and it's like an intern could write 0.98

00:11:06.620 us a blurb about something like that it is and you know sometimes it was much more systematic and

00:11:13.280 a lot of times it was things that people actually enjoyed but it was also who sent the right product

00:11:19.240 at the right time exactly and then separately just to put a shoe on another foot and this is

00:11:25.880 just a little pet peeve secret that i have oh good i love a peeve because as a smaller brand

00:11:31.040 we don't have deep product pockets we don't have investment oh we have really good products but

00:11:36.460 we sometimes will get call in from media who have had a product of ours that they really liked and

00:11:42.180 they won it again which i wear with a huge badge of honor but they're like you never wrote about

00:11:49.000 it so then i have my own like so i i didn't even get a blur but right we have you know this doesn't

00:11:56.260 happen all the time but it happens frequently where i'm like oh right you like the product

00:11:59.900 but because we're being sort of which i understand like money talks right so of course brands come in

00:12:06.580 with money and you're at a publication that needs money and everybody needs to make a living i get

00:12:11.620 it but that's something that just uh it hurts a little bit when i'm like okay the person in

00:12:17.240 charge of this really likes the product but because we don't have the money to play we don't

00:12:21.820 always get the the call yeah yeah exactly exactly i mean so much of it is pay to play and you know

00:12:27.920 the magazines at least i do think there was a little bit more editorial integrity and now with

00:12:34.760 influencing it's all pay to play almost almost all of it yes okay like really like the magazine

00:12:40.680 editorial situation there was definitely a game there was sending out as much product as possible

00:12:45.840 But with influencing, it's not only skincare brands directly paying the influencer, but then the influencers are also making money off their affiliate links.

00:12:54.640 So they have an incentive to choose these more expensive products who have a better paying affiliate program so they can make money off of each video.

00:13:05.760 Exactly. And then, I mean, this sort of goes into, that's why I'm adding to this conversation, into everything we're talking about.

00:13:12.920 there are brands that do encourage people to not use what they legally need to be using which is

00:13:20.180 you know hashtag ad oh no one uses that like i love it when it gets brought up but i'm like no

00:13:25.040 one uses it or gets hidden in like comment number five right exactly and so that is not legal but

00:13:31.540 um there are many big brands that it is and the thing is to me anymore i'm like it's so clear

00:13:35.940 like you're getting something whether they're paying you or they're taking you on a trip or

00:13:40.460 they're doing you're getting something for this because you can get this out of like your own

00:13:44.580 again the product could still be great nothing about the product it's just for the consumer

00:13:49.940 everything should be grain of salt i mean god everything in life anymore everything you hear

00:13:54.280 everything in life is grain of salt all right let's take a quick break and when we get back

00:13:57.940 I want us to bust some myths.

00:13:59.540 Let's go.

00:14:08.140 Okay, we're back.

00:14:09.680 Let's bust open some skincare myths.

00:14:11.760 What are the biggest things that you see that just make you cringe when you're scrolling on social media?

00:14:18.740 That you're like, this is just not true.

00:14:20.960 The biggest one, and I think we have maybe started to turn the page on in a bit,

00:14:26.780 but is and it was with the the clean beauty movement and about how they were demonizing

00:14:32.680 ingredients so these were ingredients that have been used for years and years they have

00:14:36.320 safety reports it's all dose dependent etc etc and uh that ingredients are you know either

00:14:43.480 good and clean or toxic and the toxic for first non-toxic thing in skincare just does not exist

00:14:50.920 if companies are using good manufacturers with good manufacturing practices these products are

00:14:57.860 tested up and down left and right every t is crossed every i is dotted you might have a

00:15:03.600 reaction to a product that doesn't mean the ingredient's toxic right like think about poison

00:15:08.420 ivy you know you're gonna have a reaction but but it's a natural ingredient it's a natural

00:15:13.080 thing um and so that's a that is a big one that is has really uh weaked havoc um especially as

00:15:22.340 people look for products and we get it all the time too is your product ewg certified which

00:15:28.200 means nothing and is bs or is your product you know free of x y and z doesn't mean anything

00:15:35.300 if there's a reason you're looking for something you know i'm not talking about vegan versus

00:15:40.260 non-vegan that's a whole different thing this is just creating again these talking points of

00:15:46.520 a little bit of demonizing other ingredients to prop yours up instead of so that's that's a big

00:15:51.740 one and that's one that has had so much pushback because it's just incorrect that i think we're

00:15:57.140 finally turning the page on it but depending on how somebody starts their skincare journey

00:16:02.320 whether they started at a retailer that has maybe told them that you know and that's the thing we

00:16:06.880 want to believe everything we're being told we want to believe people are being honest with us

00:16:10.180 and we sure do we sure do they might be honest but what they've been told is incorrect too

00:16:16.740 and so again it's like telephone it's like a bad game of telephone and so that is certainly one

00:16:21.980 um another one is to me i wouldn't necessarily say this is a myth but is the you need and really as

00:16:33.880 i'm a skincare minimalist hearing that you need a retinol or you need a vitamin c these are great

00:16:41.100 ingredients these are great products you do not need them because also some skins just can't

00:16:45.860 tolerate them and in terms of need like you need water and oxygen i'm not sure you know what i

00:16:51.940 mean like you could not wash your face your skin would be terrible but we don't need things like

00:16:57.920 even sunscreen i say you need sunscreen which you do but you also don't like you might get skin

00:17:01.920 cancer and you know your collagen will break down all that but when people talk like i see a lot of

00:17:07.040 people online talking about the needs you need this you need this you do not need this you know

00:17:12.040 you need a really great simple skincare routine for what you want to see with your skin but in

00:17:18.280 terms of forcing ingredients and products no um more is not better that's number one um you do

00:17:27.880 not need a 10-step routine um that's just a huge one um yeah a 10-step routine i see these 10-step

00:17:35.160 routines and first off i'm like that's exhausting that's a full-time job my friends i do not have

00:17:40.780 time for a 10-step routine um exactly and if you do great and you want to like that's the other

00:17:46.880 thing it's not yes or no do what works for you but you do not need again we're back to me you

00:17:52.240 don't need it it doesn't it's not going to change your skin any differently than a simple routine

00:17:57.660 would do um fragrance and skincare that's been a controversial one that where people think that

00:18:03.140 like you just absolutely can't have fragrance in your skincare it needs to be fragrance free

00:18:06.840 again that's going to be dependent on you the product and your skin and so if you and a lot

00:18:14.180 of times fragrance and skincare can help people have a really great consistent routine they like

00:18:18.240 the smell of the moisturizer they like the smell of the cleanser um i always liken it to when you

00:18:24.680 have a child or you were a young child and you know parents getting you to brush your teeth and

00:18:28.980 you'll have like all the different flavored toothpaste etc a little bit like that so

00:18:32.880 demonizing fragrance and skincare is a myth um it might not work for you but it is not bad it does

00:18:39.180 not mean it is bad um i mean i i keep there's the thing with any i'm asked about busting myths a lot

00:18:47.000 and i always get overwhelmed because the thing is there are so many and i could start going

00:18:51.760 ingredient by ingredient. There's myths about hyaluronic acid. Not true. There are just so

00:19:00.040 many. Again, this goes back to people. Wait, what is hyaluronic acid?

00:19:04.340 So hyaluronic acid occurs in our body naturally, and it is an ingredient that helps to hydrate the

00:19:10.480 skin, hold water in the skin. It can temporarily help to plump up the skin, making any of those

00:19:15.700 surface dehydration lines you have just look nice and plump. And for a while, people were taking

00:19:23.800 studies and saying that it was really inflammatory and really irritating. People were taking studies

00:19:30.380 and saying that it was actually pulling water from your own skin. So many chemists, so many

00:19:35.640 derms have debunked all of this, gone through, I mean, the work they do to go through debunking

00:19:41.680 these myths on one ingredient, which they weren't even asked, you know, they didn't ask to be

00:19:46.240 invited to this, but like, I'm happy they're debunking it, but they're like, can we get back

00:19:49.360 to what we're supposed to be doing? So it's an ingredient that's lovely and fine. If your skin

00:19:55.040 doesn't like it, your skin doesn't like it. That doesn't mean it's bad. And that's another myth

00:19:59.780 too. Myth, whatever, is good versus bad ingredients, a little bit toxic versus non-toxic. But even

00:20:05.680 like with this, with hyaluronic acid, with vitamin C, with retinol, it's not good versus bad. It's

00:20:10.680 your skin just might not like something. But the research is there to prove X, Y, and Z. But we're 0.74

00:20:16.180 all very unique, individual flowers, and we need to do what works for us, not what we see in a

00:20:21.860 magazine, not what we... Even like, Joe, you and I, we might... Let's say we had the same skin type,

00:20:28.640 like we're both dry or whatever it is, that we also wouldn't necessarily get on with the same

00:20:33.280 products. You might like X, your skin might like X better than mine, and vice versa. And so it

00:20:39.960 becomes a bit of a tricky puzzle because people do want those easy answers but when there's all

00:20:46.580 this confusion there's all these myths they see you know so they're going to see somebody online

00:20:50.800 talk about demonizing hyaluronic acid let's say for instance then they're going to go to somebody

00:20:55.980 else who's going to be saying this is our hyaluronic acid moisturizer it's the best thing

00:20:59.500 you can do for your skin no wonder people are confused it's you know it's what's i keep coming

00:21:05.260 up with these sayings that i can't even actually remember correctly but there's three sides to

00:21:08.560 every story you know his side her side and the truth or whatever it is and i feel like there's

00:21:14.080 a lot of that now in the skincare industry where you have to really pull back the curtain peel the

00:21:19.520 onion do the whole thing to get to the truth or not even the truth but just what works for you

00:21:25.160 and knowing that even if it's somebody of authority they could have a reason they're

00:21:30.880 spouting the information they could truly just be well-meaning but have incorrect information

00:21:36.740 um but there's just i mean the the amount of myths and i know as we continue this conversation

00:21:42.000 today another one's going to pop in my head but like the list goes on and on um

00:21:47.360 sunscreen and sunscreen giving you cancer is not a thing like the sun is not good i mean

00:21:55.740 having sun in little doses is great but people saying that like no it's seed oils that are

00:22:01.740 you know, poisoning your system. And I mean, it is just this would be like a six hour conversation

00:22:07.540 of the insanity that is online and how, you know, sunscreen is poisonous and you just should be out

00:22:12.700 in the sun and not eat sun oils. And that's going to cure you. Well, that's the thing. We can have

00:22:16.520 so many conversations about so many things like everything could be poisonous. Everything could

00:22:20.340 be good for you. And I think at the end of the day, my highly controversial hot take is you try

00:22:27.160 a bunch of things and see what works for your skin that to me is the so that is the

00:22:32.500 sad not sad but the hardest truth because that's exactly what it is no matter what somebody sells

00:22:40.560 you online no matter what a brand sells you no matter even like you're like i've had facials

00:22:44.300 from great facialists before and they were like oh like with your skin this product's going to be

00:22:48.560 great so my product or my skin reacted to the product it doesn't mean they made a bad call

00:22:53.740 doesn't mean the product's bad it's just you cannot know if something's going to work for you

00:22:58.540 unless you do the trial and error which yes that can be expensive so look for samples you know

00:23:04.520 maybe if you have a friend who has a product get a little bit of something try it out see if you

00:23:09.260 like it but that is the only way to truly know to put all the noise aside and to get your best skin

00:23:15.980 is to do exactly what you just said try and see if it works for you i want to take one more quick

00:23:21.640 break. And when we get back, I want to talk about the worst skincare thing that I tried recently

00:23:25.860 that was incredibly expensive. Okay, we're back. I recently got totally suckered into getting one

00:23:40.660 of those LED red light masks that makes you look like Hannibal Lecter. I mean, I've never looked

00:23:48.920 so fucking scary in my life than when i put this thing on and i i did my research i mean i was 0.92

00:23:54.260 totally influenced by influencers it was a weak weak moment for me uh which you know they get 0.95

00:23:59.940 you when you're weak yeah and but i then i did some research you know i went on i went on the

00:24:05.540 wire cutters and the strategists whatever also websites that are great but also make money off

00:24:09.580 what you buy which is just a good reminder uh and i i bought one that came well recommended and it 0.99

00:24:15.000 was not the most expensive one but also not the cheapest one and it was such a piece of shit 0.97

00:24:19.560 I don't even know if it did good thing I don't think it did anything for my face but it was also 0.97

00:24:24.740 just like it didn't turn on half the time and like it would switch colors and then then their

00:24:30.500 customer service was terrible when I tried to return it uh like it was so stressful but I but

00:24:36.460 but I do kind of want to know if it will actually work if I get a good one is there any science to

00:24:41.760 say that these things work so i i'm very split about this because i use led professional led

00:24:51.100 light in my facials and what the difference is it's it's a bigger machine it's more lights

00:24:56.060 um different frequency levels um can go a little bit deeper in the skin um and i swore by them

00:25:03.420 i've actually never owned an at-home device because i wasn't sure if i used to pop myself

00:25:09.760 under my own professional device once or twice a week for 20 minutes it was great the at-home ones

00:25:14.320 you have to use a little bit more consistently you know there's it's a little bit weaker there's

00:25:18.720 less lights um doesn't mean it's bad doesn't mean it's not going to work but um you i think to see

00:25:25.320 the results with them now i'm absolutely speaking out of turn without knowing the specific device

00:25:31.420 or the research behind it or i know the research behind led but with these at-home devices is

00:25:37.280 i think you might have a small result if you're really really really consistent with it and i'm

00:25:47.940 talking multiple times per week x amount of minutes as suggested and you know going throughout the

00:25:53.600 year again it's not something that's going to change your muscle structure it's not going to

00:25:59.360 make deep wrinkles disappear it's not going to bring volume back to your skin could help even

00:26:04.100 tone could help hydration levels it could help break out it could help sensitivities things like

00:26:09.300 that um so could it possibly be good if you got a machine that worked yes um but there is a bit of

00:26:19.100 time and energy that needs to be spent in using it as well which i know a lot of people think

00:26:26.660 they will be good about it and they do it for i mean it's like a new year's resolution right

00:26:32.360 it's good for a month for three weeks and then you're like yeah well i don't time for that um

00:26:37.960 i did a video about this too and i said the best thing you're going to get is not to knock the

00:26:44.200 machines but i feel like people want all the machines and all the gadgets but where they're

00:26:48.460 going to see the heaviest lift if they're really good with like a cleanse moisturized sunscreen

00:26:52.060 you know once a day in the morning twice a day you skip the sunscreen obviously at night time

00:26:58.120 skip the sunscreen just have a really great consistent routine with products that you like

00:27:02.580 that you can afford that work for you that you're consistent with nail that then if you want to see

00:27:08.360 other things maybe seek out an office treatment maybe seek out a led mask something like that

00:27:14.400 but i feel that people want to do it's like people who and i'm not knocking this i've had botox

00:27:18.620 myself but people will want to do botox but then not take care of their skin and they're two

00:27:23.840 different things. Botox is muscle care, skin care is skin care. And so Botox will get rid of a

00:27:29.340 wrinkle, but it's not going to protect your skin from the sun. It's not cleansing, it's not

00:27:33.560 moisturizing, it's not helping an even tone. So that's sort of my thought on the whole thing

00:27:39.880 is could it be good? Yes. You have to have extreme consistency with use of it.

00:27:46.100 i think only dabble in that if you have a really great strong skincare routine

00:27:53.080 dialed in already because you're gonna get so much bang for your buck if you just get that

00:27:57.920 really great basic skincare routine dialed in so let's talk basics i mean you've mentioned it

00:28:04.920 a couple times i swear by your cleanser i love your cleanser so much um but i am really i'm

00:28:15.340 mostly uh clean the face moisturize the face sometimes i do use a retinol i use the a313

00:28:25.180 from the pharmacies in paris and i will tell you i've ordered it online and it's never as good

00:28:33.320 because i think there's so many knockoffs or it's expired product yeah so i only use it when i can

00:28:37.980 can buy it over there or i have my friend that lives in paris send it to me um i will occasionally

00:28:44.000 use um the embryo well i use the embryo lay uh moisturizer a lot too i also love your moisturizer

00:28:51.560 i love your eye gel thank you yeah yeah um because my eyes my eyes are really starting starting to go

00:28:58.120 um and that's that's it and i also and a sunscreen during the day in the morning do i need any more

00:29:05.600 than that no and that's the thing so i always because people come to me usually very overwhelmed

00:29:11.160 And the easiest place for me to have them start is a great cleanser, a great moisturizer, and a sunscreen.

00:29:17.340 That doesn't mean that's all they need, but like those are the basic building steps.

00:29:23.940 Obviously, you need to cleanse your face to wash off makeup, sunscreen, dirt, oil, grime, etc.

00:29:29.600 If you want to have good skin, a moisturizer, helping hydrate the skin, helping moisturize the skin, soften the skin.

00:29:35.680 And your moisturizer can have a lot of actives too, right?

00:29:38.340 You could have a moisturizer that has a touch of retinol in it.

00:29:41.160 or some antioxidants or some peptides. So you could also be, um, that two birds, one stone

00:29:48.320 with your moisturizer, um, and then a sunscreen to obviously protect you from the sun and from

00:29:53.880 aging, et cetera. Then once we get that dialed in with people, I say, what, you know, what do

00:30:01.140 you want to see? And it's usually very clear for people when they look at their skin, they'll say

00:30:04.240 like, oh, I see loss of volume or I see redness. If there are a certain skin tone or pigmentation

00:30:09.700 or deep wrinkles or fine lines or dryness.

00:30:13.740 And then we go from there to either tweak any of those basic products

00:30:16.880 or put them on a treatment serum or treatment product.

00:30:19.640 So that would be something like the A313, et cetera.

00:30:24.360 And then for the eye area, you can absolutely use,

00:30:28.200 if you like the moisturizer for your face

00:30:30.800 and you like the way it feels around the eyes

00:30:33.060 and you're not sensitive to it, by all means use it around your eyes.

00:30:37.460 Most people say eye products are a scam.

00:30:39.320 we have an eye product. I do not believe them to be a scam. Why do people say eye products are a

00:30:45.140 scam? They just think it's a smaller bottle of a moisturizer that's more expensive, which in some

00:30:51.940 instances, could it be? Yeah, absolutely. In other instances, for us, the reason I wanted to do an

00:30:57.940 eye product is we put in that little bottle every ingredient that is really known to help the eye

00:31:06.060 area. So things like antioxidants, green tea, caffeine to help with a little bit of micro

00:31:11.440 circulation, helping with puffiness. And, um, we have ethically sourced mica, which has a light

00:31:16.480 reflecting quality. So you get that brightness and you know, if you have dark circles, it's a

00:31:20.460 temporary fix for that. Um, uh, algae is in there, seaweeds in there, golden chamomile. Um, so

00:31:28.700 ingredients that have been well studied for the eye area. And the reason I sort of, um, say, if

00:31:35.740 you like your moisturizer and it's good around your eyes, use it great. The where I'm hesitant

00:31:41.260 to just have that be the golden standard or golden rule is you might have a moisturizer that has a

00:31:46.540 high percentage of vitamin C, and it's going to be really, really sensitive around the eye area.

00:31:51.620 You could have a retinol. And if you've ever taken your retinol too close to your eye area,

00:31:56.740 you probably know that it gets really red and sensitive and irritated. So that's why

00:32:03.500 I do suggest people, again, you might be happy with your moisturizer and that's fine. But if

00:32:09.880 you were looking for something specifically for the eye area, there's many great eye products out

00:32:14.100 there and a whole host of, I mean, amazing drugstore ones all the way up to the most

00:32:19.000 ridiculously priced department store ones. But if they have active ingredients in there,

00:32:26.020 they're likely going to be for the eye area. They're going to take into account that's going

00:32:30.900 to be applied around the eye area. So if there's a retinol in the eye product, it's going to

00:32:35.200 definitely be a lesser strength than would be in one for the full face and neck. Same with like a

00:32:40.100 vitamin C in there. So people think it's a scam without understanding really why. So do you need

00:32:48.740 one? No. Is it a good option to have, especially as some of us get older or see, you know, I know

00:32:57.280 a lot of people say that the eyes are their first signs of aging i think most people would say eyes

00:33:02.960 and neck and i happen to agree with that yeah i've got to say neck okay for me the neck just really

00:33:08.260 really went to shit real fast so i it's interesting because i'm so for me it's absolutely eyes and

00:33:16.700 neck and at first it was eyes but then i sort of stopped and then i was fine with it and i was like 0.96

00:33:21.560 okay the eyes actually weren't that bad i was overreacting then i think it was like this year

00:33:26.600 something it's like oh fit the neck and i think because the neck's such a bigger area it's and

00:33:32.420 i wear glasses too right so i can sort of cover any of my like eye concerns with glasses i guess

00:33:40.720 i could wear a scarf if i wanted to i mean it's not that bad i'm being dramatic oh no i mean i've

00:33:44.860 been much like nora afron i've really been investing in turtlenecks yes there you go um

00:33:50.440 um but uh so because of that uh like i said i product it makes sense for a lot of people

00:33:58.260 because it is where they see um a lot of the first signs of aging again do you need no is it a scam

00:34:07.280 also no also no yeah also no but i do i mean i think that asking yourself that question do i need

00:34:13.540 this really smart very and also i mean the same thing with everything that we buy on social media

00:34:19.380 think about who's making money off selling right something to you exactly exactly

00:34:25.220 so i want to talk a little bit about my new favorite fragrance that you also just released

00:34:32.400 because it's also inspired by my favorite place uh and i got i i got a bottle for my mom

00:34:39.720 too well talk to me about your sicilian fragrance thank you so yes this is our first fragrance

00:34:49.380 It's something I've wanted to do for a while.

00:34:51.380 I've been a total fragrance snob, aficionado fan for years and years.

00:34:57.540 So the whole process for this fragrance was my love, my inspiration of, I just, Sicily

00:35:04.500 is so wild to me, as you know, but all these differences, right?

00:35:10.160 You have the beautiful like aquatic sea air, but then you have the beautiful pastries and

00:35:14.520 it's the dessert capital of Italy.

00:35:15.880 and then all of a sudden you're walking through a citrus grove and you have that freshness of a

00:35:19.440 lime or an orange or a lemon then you have the warmth and the passion and the spiciness of the

00:35:24.700 people um then you're at a beautiful cafe and you have you know night blooming jasmine going up the

00:35:31.720 cobblestones and screw wood off in the distance and everything smells good except for like there's

00:35:36.980 like 10 percent of things that smell really wretched but like almost everything smells

00:35:40.500 really good and uh i wanted to and i knew it wasn't going to be you know you can't put all

00:35:47.580 those smells together and create something unbelievable but i want to try to like hit

00:35:52.620 those notes and so the name is cortile dolce which is i mean it's a sweet courtyard and i feel that

00:35:59.520 luca and i because it was a he was the perfumer on it but obviously got it with my inspiration

00:36:04.780 in my notes and when I want it, I feel like we really now summer in Sicily because it's not

00:36:11.580 your lemon granita bright. There's so much more to it. Sicily is so complex. It's so unique. It

00:36:20.800 has all that deep, rich history, you know, melting pot of Italy. It's such a special place. I feel

00:36:27.400 that the fragrance really brings it to life. It totally does. It absolutely does.

00:36:34.780 oh jordan i can talk to you forever but i have to go wash my face good for you that's not true

00:36:41.140 i'm not i'm not gonna do that um but if i were a skincare girly i would go wash it for the 19th

00:36:47.960 time today and splash water all over your splash water all over the place yes yes um i'm always

00:36:55.840 also curious where they put their ring lights because i never see the ring lights in the

00:36:59.140 reflection in the mirror no joe i actually have this question because i've been trying to do a lot

00:37:03.800 more content like that myself just to get on the products i tried yesterday i broke something i

00:37:09.380 dropped yes i have no idea no i know exactly exactly like i cannot film myself in a bathroom

00:37:16.580 and also there's never a toilet in it i will tell you one of the things that i discovered

00:37:21.060 uh last year that i made a big plot point in everyone is lying to you the greatest trad wife

00:37:26.500 murder mystery of all time uh is that you can rent bathrooms you can rent entire houses to do

00:37:31.420 you're influencing content in and these bathrooms that you rent for your morning and nighttime

00:37:35.480 routines don't have a toilet for real yeah interesting there's never you never see a

00:37:42.380 toilet in any of the shots because they don't have one because it's not a real bathroom it

00:37:46.740 tracks it tracks right but i should have thought of that but maybe i need to do that yeah um

00:37:53.360 wonderful tell everyone where they can find you on the social medias uh social media instagram

00:37:57.720 at jordan samuelskin

00:37:59.100 tiktok

00:37:59.920 at jordan samuelskin

00:38:01.180 facebook

00:38:01.660 at jordan samuelskin

00:38:02.860 and

00:38:03.900 i think that's it for now

00:38:06.000 because we're not on x

00:38:07.120 i'm not on x either

00:38:09.160 i don't even

00:38:09.940 what is x

00:38:10.540 what is x my friend

00:38:11.600 twitter

00:38:11.920 that's the twitter

00:38:12.820 yeah

00:38:13.460 yeah no

00:38:14.280 oh yeah no

00:38:15.040 oh no

00:38:15.420 it's not

00:38:16.760 it's not

00:38:17.120 not in my world

00:38:17.720 not my zone

00:38:18.400 exactly

00:38:19.060 well have a wonderful day my love

00:38:21.780 i'll talk to you more soon

00:38:22.540 thank you so much joe

00:38:23.480 thanks for having me on

00:38:27.720 Thank you.

00:38:57.720 Bye.

Under the Influence (with Jo Piazza) - January 30, 2025

We've Lost the Plot in Skincare

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