A Bit Fruity with Matt Bernstein - August 21, 2026


You’re Wrong About Jools LeBron (and Influencers)

Topics
Boy George’s Very Strange Spiral The End Of Milo Yiannopoulos

Episode Stats


Length

1 hour and 41 minutes

Words per minute

171.99

Word count

17,385

Sentence count

748

Harmful content

Misogyny

47

sentences flagged

Toxicity

66

sentences flagged

Hate speech

34

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
00:00:00.000 today we're at the dentist i'm paying for my own teeth cleaning it's very demure very mindful i'm
00:00:05.400 not like the other girls i don't expect my entire audience of blue-collar nine-to-five workers to
00:00:09.540 pay for my 45 000 smile i'm very cutesy i'm very respectful i'm gonna get violent i wish you had
00:00:16.880 given us a trigger warning for that yeah i'm sorry it's okay i mean one thing a racist is not gonna 0.98
00:00:24.980 do is tell me what to think about a damn thing. And you're not going to clock me when it comes to 0.96
00:00:30.480 morality or showing empathy, given your propensity for the hard R, Jeffree Star. I know all of that
00:00:38.720 rejected Tim Burton character's lore. Hello, hello. I'm Matt Bernstein. And welcome back to
00:00:50.060 a bit fruity. Earlier this month, a rich and famous billionaire TikToker made headlines when
00:00:56.660 she took thousands of dollars from every single one of her followers, promised them a life-changing 0.98
00:01:02.320 meet and greet in return whenever they needed it most. And when they did come to her saying that
00:01:07.100 they needed the meet and greet that they had paid for, she said, no, go fuck yourself. I don't care 1.00
00:01:12.820 if you live or die wait is that not what jules lebron did oh i'm sorry fuck i'm confusing things 0.99
00:01:21.060 again that is what american health insurance ceos do every day let me start over earlier this month 0.96
00:01:28.320 a tiktoker named jules lebron who most people might know as the creator of the very demure
00:01:34.280 very mindful trend you see how i do my makeup for work very demure very mindful posted online that 0.77
00:01:41.400 she is having a medically necessary dental procedure that she can't afford on her own. 0.99
00:01:46.960 So she shared a GoFundMe link. My teeth are falling out of my head and I need your help.
00:01:52.300 People did not like that. Jules LeBron, I have nothing against them, but asking your followers
00:01:58.000 for new teeth and to fund your GoFundMe because you went viral two years ago and it didn't work
00:02:04.020 out for you is crazy. Asking your 2.4 million followers to help you get new teeth is wild to me.
00:02:11.260 I think I'm really starting to hate influencers, because what do you mean you have over 2 million followers and you're begging for donations to get your teeth fixed?
00:02:18.460 Get to work.
00:02:21.060 Get to work.
00:02:22.260 All that screams to me is laziness. 1.00
00:02:24.160 You want us to pay $40,000 for you to keep your fucking reality alive? 0.99
00:02:29.460 Why doesn't she sell the dolls? Can anyone tell me that? 1.00
00:02:32.860 I know the doll collection is worth some money. Why the fuck aren't we selling the dolls to fix our teeth? 0.99
00:02:38.060 love to know who you think you are, that your audience is going to pull up and pay almost 50 1.00
00:02:42.220 grand for your bullshit ass smile. I know you fucking lying. Today, we are going to talk about 1.00
00:02:49.380 it in an episode that I feel if I don't make, my soul will rot from the inside out. Because
00:02:56.120 watching a generation of young people turn into right wing boomers at a time when we
00:03:01.260 deeply need solidarity has been dispiriting. And I'm not one to turn my back on hope.
00:03:08.760 This is the story of an influencer named Jules LeBron, but also of things bigger than her.
00:03:15.180 Things like the cycle of poverty, the misunderstood economics of being a content creator,
00:03:20.060 of who creates culture and who profits off of it, of class solidarity versus
00:03:26.320 capitalist bootstraps grind set, baby. A lot of things that I think are crucial to cover right
00:03:32.000 now. And I'm glad you're here for that. And I'm also glad to be joined today by one recurring
00:03:38.200 friend of the show who just launched her own YouTube channel. Welcome back, Kat Tenbarge.
00:03:42.480 And of new friend of the show, Francesca Ramsey is a writer, actress and content creator,
00:03:49.360 dare I say, expert in the industry of content creators. I'm so glad you're here.
00:03:54.300 Thank you for having me.
00:03:55.540 Thank you for having us back.
00:03:57.000 Now, we're about to get into a lot, but I know both of you have been following this situation for the last several weeks.
00:04:04.180 And I want your high-level thoughts before we get into everything.
00:04:08.020 I mean, I think the most cliff notes read that I have is that a lot of the backlash against Jules has been fueled by transphobia and by jealousy.
00:04:19.120 And I think there are a lot of people weighing in, not because they actually have anything
00:04:24.400 worth saying, but because they're all trying to get views off of this situation and spin
00:04:29.380 their own careers as content creators.
00:04:32.600 But I ultimately think there's a lot that creators and aspiring creators can learn from
00:04:36.720 this situation.
00:04:38.060 And I think that that is the most important thing for me to stress, in addition to showing
00:04:42.800 empathy to Jules and her situation.
00:04:44.860 100% agree.
00:04:45.760 I recently saw a different TikTok that was like, you guys are becoming so conservative
00:04:50.220 and you don't even realize it.
00:04:52.160 You are spreading conservative rhetoric and you don't even know.
00:04:56.060 And I feel like this whole situation fits so strongly into this on multiple fronts.
00:05:01.040 The bullying of someone for not being able to afford health care and for reaching out
00:05:05.380 for help, as well as the overall context of this administration's brutal crackdown and
00:05:11.180 reign of terror against trans people.
00:05:13.260 I wish people would just have a little bit more discernment about what type of rhetoric they're feeding into when they do this.
00:05:19.000 I also think this is a story about like virality.
00:05:23.040 Yes.
00:05:23.640 And how the vast, vast, vast majority of people have never experienced it.
00:05:30.060 And that might sound clearly, according to TikTok commentators, that sounds like an annoying thing to say that most people don't want to hear.
00:05:38.600 Like, well, you don't know what it's like to become famous on the Internet.
00:05:41.160 But the truth is, you don't. And it is a very weird and somewhat singular experience that I think we as a culture are like grappling with our own very limited understanding of it.
00:05:56.000 But I think for that very reason, when you say that, the reason people react so negatively to it is most people on the internet want to go viral. And they believe that going viral is going to change their lives. And sometimes it does. Sometimes it does.
00:06:10.800 But there are more people who go viral and it ruins their life rather than adds to it.
00:06:18.240 It's almost impossible to explain that to people.
00:06:21.560 There's no way to say it in a way that doesn't sound like, oh, you're an elitist and you're talking down to me.
00:06:27.880 And it's like trying to describe the experience of love.
00:06:32.080 Like, I can't explain it to you.
00:06:33.600 Once you feel it, you know it.
00:06:35.860 And while going viral is not always a pleasurable experience.
00:06:40.800 more oftentimes than not, it completely disorients people. And if it's not something
00:06:46.760 that you have had experience with and you don't have a strong support system, a financial support
00:06:51.520 system, a professional support system, it can really end up hurting you in the long run. And
00:06:57.840 I think that that's what we've seen with Jules. Back in 2020, a lot of media outlets were
00:07:02.360 referring to the explosion of TikTok content as the TikTok gold rush, which I think is a very
00:07:08.460 apt term because historically the actual gold rush similarly featured tons of people moving west
00:07:15.480 trying to strike it rich hearing these tales of like unimaginable wealth that you could capture
00:07:21.300 if you just went to the right place at the right time and in reality what happened to most of those
00:07:25.680 people is that they did not strike it rich they uprooted their lives they encountered all of these
00:07:30.480 other issues on the way there and it was just a fantasy and that is like what vivality is it's
00:07:37.100 this fantasy that your entire life will be made and that you will be set as long as you can have
00:07:42.180 that one successful video. But especially on TikTok, that is not the case. TikTok like
00:07:47.720 manufactures this fantasy that is not real. For those of you who have no idea what we are talking
00:07:55.720 about with this Jules LeBron situation, look, I'm aware that some of I'm jealous. I'm aware that
00:07:59.900 some of you have lives. I'm aware that some of you are deeply employed. Good for you. Let me fill
00:08:06.280 you in. Today, our story starts in Chicago. Jules LeBron is a 33-year-old Latina trans woman living
00:08:15.100 in Chicago. She's of Puerto Rican descent. Since the early 2010s, Jules has been making videos 0.76
00:08:22.180 online about makeup and dolls. She's a doll collecting enthusiast, as well as sharing
00:08:28.920 snippets of her journey transitioning and living as a trans woman. She says she was motivated to
00:08:34.600 make makeup content for girls who weren't quote 90 pounds and blonde okay my name is jules i'm a
00:08:41.040 trans woman that works at a truck stop overnight gas station leave me your questions i'm gonna
00:08:46.260 answer them throughout my shift i'm about to go into work for the next 10 hours so i'll see you
00:08:53.580 then all right guys i got another overnight shift so let's go to work after work my grandma needed
00:09:02.180 a ride to the doctor so i gave her a ride and then we went to target and y'all guess what don't
00:09:06.160 mind my makeup it's been 12 hours series three was on sale for seven dollars seven i got three
00:09:13.360 of them i've been on the hunt for a doll that looks like me but they don't exist i feel gorgeous
00:09:18.800 i feel fabulous and when i feel fabulous i know i'm gonna make good money and it's because of
00:09:23.000 this history too that she rejects the label of being an overnight success once she hit it big
00:09:27.840 in 2024 jules is perhaps most memorable not for the things that she does but the ways that she
00:09:33.920 does them she has an infectious personality and is effortlessly funny in her mannerisms
00:09:39.740 as tiktok became the rage in the post-quarantine early 2020s as kat mentioned so astutely compared
00:09:48.260 to the gold rush i do love imagining it as that and everyone digging through the sort of like
00:09:53.660 What's it called when you like pan the gold?
00:09:55.840 They're sifting.
00:09:56.520 They're sifting the gold.
00:09:57.940 Everyone's in their sandbox trying to get their viral nugget of gold.
00:10:00.880 It's true.
00:10:01.600 And Jules LeBron rode that wave to some success.
00:10:04.760 Her following on TikTok ballooned to a million. 0.99
00:10:08.420 But the money she was able to earn from beauty campaigns, sponsored posts, etc.
00:10:14.920 was unreliable.
00:10:16.340 And this is the first thing I'd like to pause and discuss,
00:10:19.660 which is the myth that followers equals money it absolutely does not i mean just think about the
00:10:29.020 fact as we are all consuming content and you are following people it doesn't mean that you are
00:10:34.600 purchasing the things that they are selling that you're showing up to their events even with
00:10:39.340 traditional celebrities right like you consume their content it doesn't mean that you watch
00:10:43.280 their movies or listen to their albums or go to their concerts the same is true for content creation
00:10:48.420 while there are a number of creators that are making money from the actual platforms themselves
00:10:53.580 and from brands, it's very inconsistent. You do not have consistent source of income. You don't
00:11:00.300 always know when you're being paid. Every deal is negotiated differently. Sometimes you have
00:11:05.120 a net 30, meaning 30 days to payment, a net 60, a net 90. Sometimes brands fail on you. And when
00:11:12.200 it comes to the platforms themselves, your account gets striked, you get hacked, you get locked out
00:11:17.960 of your account, right? And then as more people swarm in that gold rush that Kat so aptly
00:11:24.740 described, it changes the metrics of how everyone is getting paid. So you don't actually know how
00:11:30.780 much you're making month to month. I think that's why it's attracted so many people who are looking
00:11:35.740 to get rich because it feels like anybody can do it. But the reality is it's very difficult and
00:11:42.540 lightning only strikes every once. We can't all be Brittany Broski. We can't all be Liza Koshy.
00:11:47.960 Yeah, we've got a few of them. And then the rest of us are working content creators.
00:11:54.520 100%. I also think people don't realize that the different platforms pay like dramatically
00:11:59.600 different amounts of money. Like, there's been this perception for years that people who have
00:12:05.760 big followings on Twitter are like somehow rich or like making a lot of money. And it's like
00:12:11.520 wasn't paying until very recently. Yes, you don't make money from Twitter.
00:12:16.480 yeah it's not much and i make zero on instagram most people make nothing on instagram i make zero
00:12:22.880 on instagram yeah yeah and and and i also just want to add here i think this is important to say
00:12:28.140 i don't feel like i'm entitled to money right there's a lot of times this happens where people
00:12:32.920 say oh i don't make any money it's like well you don't deserve i have a job okay i'm very thankful
00:12:37.840 when i get a check i'm very good at what i do i don't feel that i am owed anything but the the
00:12:44.080 persistent belief that everyone on social media is making tons of money is just not true. And so
00:12:50.440 when you hold creators to this standard of how dare you crowdfund for dental care, you have
00:12:56.460 2 million followers. The reality is even with those significant brand deals, that does not mean
00:13:02.580 that the people that you are watching, whether it be Jules or someone else, are making a sustainable
00:13:07.880 source of income, let alone are wealthy off of their online presence. Yes. This came to mind
00:13:14.200 for me last month with the Paige Lorenz, no influencers sign controversy. Cause when you
00:13:20.020 look at someone like Paige Lorenz on Instagram, she has over a million followers. Her lifestyle 1.00
00:13:25.160 is exorbitant. It is like so glamorous. She got married in July and the wedding looked like it 0.93
00:13:30.280 was like a multimillion dollar wedding potentially. But something important about those influencers
00:13:34.980 they had money is a lot of them they were wealthy before they were influencers they already had
00:13:40.100 money she grew up going to like an alpine ski school for high school like i'm like great a lot 0.73
00:13:47.300 of these influencers who have these massive luxury weddings like the dance mom girls too like i'm
00:13:53.360 like these people grew up exorbitantly wealthy they are not i'm sure they make money from influencing
00:13:59.500 but that's not how they got that money like that's not where the majority of the income is coming
00:14:04.140 And a lot of them were able to go viral in the first place because they were aspirational to
00:14:09.800 begin with. Yes. Charlie D'Amelio became the face of TikTok very early on. And this is no shade to
00:14:15.400 Charlie D'Amelio. But she came from a wealthy family in Connecticut with an aspiring Republican
00:14:21.260 politician father. She was, yes, beautiful and a talented dancer. But she was all of those things
00:14:26.960 in the context of a gorgeous white house that everyone wanted to live in. And I would argue
00:14:31.640 she was also a talented dancer because her family could afford to put her in dance classes and 0.99
00:14:37.620 nurture her talent. Charli D'Amelio is also an interesting one because she has been very public
00:14:44.040 about her contentious relationship with her family because of how they took advantage of 0.94
00:14:49.200 her online career and they mismanaged her money, right? And so when we talk about having the
00:14:55.940 familial wealth. It's also the business acumen to say, our kid is a star. We are going to pick
00:15:01.720 up and move to LA. We are going to take meetings with agents. We are going to invest her money
00:15:06.740 here. We're going to do these kinds of brand deals, whether she wanted to do them or not, 0.95
00:15:10.540 or whether she feels happy or secure in the relationship and what choices that they made.
00:15:17.860 But the reality is, especially if you are a black or a brown person or a queer person,
00:15:22.920 If you go viral, chances are nobody in your family knows somebody as CAA or UTA or Gersh or can look over a contract for you when a brand deal comes in and make sure this is in perpetuity.
00:15:36.800 What does that mean?
00:15:38.020 If nobody in your circle knows, you are set up for failure from the jump because you went viral and you don't actually know how to capitalize on it because you don't have stage parents, right?
00:15:50.380 And I think a lot of people forget about that a hundred percent also I did just check on instagram and my profile has received
00:15:58.080 54 and a half million views in the last 30 days. Thank you everyone. I appreciate it
00:16:03.420 but
00:16:03.820 I just want to say in my own experience because a lot of why I feel compelled to make this episode is my own experience of
00:16:11.640 Being a more or less full-time content creator for the past nine years
00:16:16.100 the last two of which I've had stable income for. And that is largely thanks to this podcast and
00:16:22.100 things like the advertisers on this podcast and Patreon and ways that you have to get creative
00:16:27.880 to create consistent income because brand deals provide that for almost nobody. And I say this
00:16:34.000 also because those 54 million views on my Instagram profile, they've converted to, from the Instagram
00:16:39.500 content itself, zero dollars because Instagram doesn't pay creators. And it's not that I feel
00:16:45.260 entitled to money as a creator but when you consider how much ad revenue you as a creator
00:16:52.020 and all creators are driving to these apps which would be nothing without creators it's like yes
00:16:57.160 yeah well you should pay creators actually that's something actually youtube set a standard for and
00:17:02.360 does a relatively good job of and it's something tiktok did a good job of at the very beginning of
00:17:07.120 its platform when it had something called the tiktok creator fund which it still has however
00:17:13.540 Nowadays creators on tiktok get paid pennies to the dollar of what they used to make because once tiktok had enough creators to sustain itself as a platform that could entertain people
00:17:23.900 They stopped paying creators nearly what they were paying before
00:17:27.220 Well, and i'll also remind folks that that oracle takeover was a big part of why the creator fund on tiktok is not what it is
00:17:35.500 And I think that that speaks volumes about
00:17:38.520 The powers that be in this country and how they value our labor
00:17:43.000 The reality is they don't value our labor, whether you are doing DoorDash or you are working in a grocery store or you're doing content creation or you are a teacher who is on the front lines educating students and possibly in harm's way if there is an active shooter.
00:18:01.000 they don't care. They don't care about you. They do not want you to have a living wage.
00:18:06.020 And so it is really frustrating to see people parrot these conservative talking points that
00:18:11.660 pit all of us against each other. Because the conversation we should be having about Jules,
00:18:16.680 regardless of what you think about her content or think about her as a person, because a lot of
00:18:20.700 people are turning this into, well, I don't like her. She's mean. Guess what? People I don't like 1.00
00:18:25.300 also deserve healthcare. People that I don't want to spend time with deserve to be paid
00:18:31.000 a fair and equitable wage. And as soon as it turns into what I think about this person as a person,
00:18:37.780 and if you work at McDonald's, you shouldn't be able to make a living wage. I should not have to
00:18:43.420 earn a living just to be here. If my labor is profitable to someone, and I know that it is,
00:18:51.680 I should be able to reap the benefits of that. And I don't think that that's unreasonable.
00:18:56.420 And ultimately, there is enough to go around. 1.00
00:18:59.460 All of these motherfuckers have multiple houses and boats, and they don't do anything. 0.98
00:19:04.260 But the rest of us are sitting here squabbling over pennies, and it's not right. 0.99
00:19:09.240 Yeah.
00:19:09.560 Yeah.
00:19:09.760 So it was out of this incongruity between Jules's early online fame and her ongoing financial insecurity
00:19:17.540 that led her to develop a, quote unquote, serious cocaine habit.
00:19:22.120 This led her to lose what little brand deal she did have, get dropped by her management, etc.
00:19:28.180 And so in 2024, Jules called it a day and got a job as a cashier at Mariano's, a grocery store chain in Chicago.
00:19:38.540 From The Guardian, quote,
00:19:39.740 After years of her mother telling her to get a normal job, she stopped trying to strike deals with big beauty brands.
00:19:45.260 Her new life was very mundane.
00:19:47.680 Stocking shelves, organizing products, helping customers find things,
00:19:51.660 sometimes working the cash register.
00:19:53.920 I'm working a regular job, she remembers thinking.
00:19:56.500 This is so good. I turned my life around.
00:19:59.120 The same week, demure happened.
00:20:02.140 Demure happened.
00:20:04.040 You see how I do my makeup for work?
00:20:06.160 Very demure. Very mindful.
00:20:08.440 I don't come to work with a green cut crease.
00:20:10.820 I don't look like a clown when I go to work.
00:20:13.140 I don't do too much. I'm very mindful while I'm at work.
00:20:16.120 see how i look very presentable the way i came to the interview is the way i go to the job a lot of
00:20:22.440 you girls go to the interview looking like marge simpson and go to the job looking like patty and
00:20:27.060 selma not demure i'm very modest i'm very mindful you see my shirt only a little chichi out not my
00:20:34.900 chocho be mindful of why they hired you here's your reality check diva what's the name you'd
00:20:40.800 like me to make it out to. In early interviews about the very demure, very mindful virality,
00:20:47.660 Jules told the press that she filmed the viral video simply because she felt cute that day.
00:20:53.020 Years later, she'd explain a more complicated story. One day, as Jules tells it, she was
00:20:59.580 ringing up groceries at her cashier job when a customer recognized her from TikTok.
00:21:05.680 She goes, aren't you on TikTok? And I said, yeah. She goes, so what are you doing here?
00:21:10.800 And I broke down.
00:21:12.760 I had to ask my manager if I could go take a break.
00:21:14.460 I felt humiliated.
00:21:15.480 I was like, because what am I doing here?
00:21:16.660 She asked her boss if she could take a break and went to her car,
00:21:20.660 where, through difficult emotions, she filmed the video that would change her life.
00:21:25.940 Very demure, very mindful.
00:21:28.160 Over the course of a week, the video's views began to skyrocket.
00:21:32.000 A million views, 10 million views, 30 million views.
00:21:35.700 Today, it sits at 58.3 million views.
00:21:40.580 Jules, or at least her catchphrase, very demure, very mindful,
00:21:45.380 were, as I'm sure you all remember, everywhere.
00:21:49.440 It was quickly adopted into the content of celebrities like Khloe Kardashian.
00:21:54.400 Do you see how I'm sitting here?
00:21:56.300 Very ladylike, very mindful, very demure.
00:22:00.400 Penn Badgley.
00:22:01.320 You see how I show up to work?
00:22:04.120 Very demure, very mindful.
00:22:06.940 Jamie Lee Curtis.
00:22:08.280 Wearing a seatbelt.
00:22:09.180 very mindful. RuPaul. See how I'm reading this book? Very demure. Kamala Harris. Not to mention,
00:22:18.060 of course, the brands. Brands started coming to Jules in hopes that she'd repeat her signature
00:22:24.240 catchphrase while holding their products. Verizon, Zillow, Synergy Kombucha, and Netflix all
00:22:31.640 collaborated with her, to name a few. And as Jules tells it, brands that had previously been offering
00:22:37.300 her $2,000 for a video back in the day, which again, I know that sounds like a lot, but if
00:22:43.500 you get one of those every couple of months, as we all know in the United States of America,
00:22:48.160 that is simply not enough to live. And you have to pay taxes on that. And I think a lot of people
00:22:53.140 go, well, of course you have to pay taxes. Yes, we know we have to pay taxes, but when you get
00:22:57.800 a raw amount of money, you get $2,000. Most people are not doing the math to say,
00:23:03.980 how much of this should I put into savings and make sure that I pay it back later?
00:23:09.760 If you do not already have that level of financial literacy, $2,000 or $50,000,
00:23:15.880 you do have to pay taxes on that. And a lot of creators, if you don't already have wealthy
00:23:20.200 parents or a good accountant, are not prepared for that. Well, you segued me perfectly into our
00:23:25.520 next portion because these brands that had previously been offering her $2,000 were now
00:23:30.560 coming back and offering her, dun-dun-dun, upwards of $50,000 for a single video.
00:23:39.320 When did the money start coming in?
00:23:40.780 That started coming in, I want to say like two weeks after.
00:23:43.080 Now it wasn't, oh, we'll give you $2,000 for a video.
00:23:45.480 It was $45,000 for a video, $85,000 for a video.
00:23:50.960 Everything taken care of, everything paid.
00:23:53.100 Which, as she says, was more money than either she or her family had ever seen.
00:23:58.700 and I'd like to talk about financial literacy because in this story, much of the discourse
00:24:05.440 playing out online has been about, well, you made $50,000 on a video and now you're asking
00:24:11.260 the public for money to cover your dental procedure. We'll get into all of that. But
00:24:16.440 you know, America has a very wild combination of an incredibly weak social safety net and
00:24:25.020 no standardized financial literacy education my financial literacy comes from my dad who taught
00:24:32.700 me how to do my taxes as a self-employed person which if you've never done it for doing a nightmare
00:24:39.540 doing your taxes as an employed person is a nightmare as an employed person with an employer
00:24:45.360 that takes out taxes from your bi-weekly check or whatever it may be doing it by yourself
00:24:50.360 when i tell you if i did not have my dad i would be in jail like i'm not kidding yeah yeah he taught
00:24:57.960 me how to budget he taught me how to compile expenses he taught me how to submit my tax
00:25:02.600 estimates four times a year because my dad quarterly taxes yes i love it you have to tell
00:25:09.480 them how much money you think you're gonna make and then pay taxes on that and then if you don't
00:25:13.560 make that much money or you make more than that much money then you have to relitigate how much
00:25:17.440 money you thought you were going to make. You're going to owe. And then let's also talk about the
00:25:20.680 fact, especially as creators, we are getting paid from businesses in different states.
00:25:26.160 So there are different tax rules for, and for example, I sell merch. So I have income tax,
00:25:35.020 I have state tax, I have tax from all these different places. If someone purchases something
00:25:40.200 overseas and then sometimes, you know, speak at a college. So you speak at a college in this state
00:25:45.780 and then you do a deal with a brand in this place. All of those require different taxation
00:25:51.900 amounts. If you've never done it before, it is very overwhelming. As someone that I did my own
00:25:59.060 taxes for many years using an online tax thing, I always got it wrong. Every year I would get
00:26:05.540 something in the mail, but it's like, actually, three years ago, you screwed up and now you owe
00:26:11.340 us $4,000. And I'm like, I'm like, then do it for me. Yeah. I also last year was my first year as
00:26:18.920 like a full time freelancer. And I paid someone I paid an accounting service to do my taxes for me,
00:26:25.760 which was a lot of money. And they did them wrong. And you have to just trust them. Yes. Yes. And
00:26:33.380 fortunately, I caught their mistake. But it's like, it is so inscrutable. The system is so
00:26:38.840 difficult to work around, especially when you are self-employed freelancing and getting money
00:26:44.680 from all these different sources. Yeah. And again, I'm going to be
00:26:47.800 repeating myself here, but it is so frustrating to see people saying, well, you didn't know how
00:26:52.500 to do your taxes. That's not your problem. Like, you know, you should be more concerned with the
00:26:56.900 fact that this is a systemic issue. Jules LeBron is not the first person who has struggled with
00:27:03.640 their taxes. And dare I say, a lot of the people flapping their gums, I bet a number of them owe
00:27:10.180 some taxes and or have fudged some numbers here and there because it's confusing and it's
00:27:16.700 deliberately confusing. Yes. And simultaneously, the federal government is making it harder to do
00:27:21.920 our taxes because they took away the free filing system this past year, like making it more
00:27:27.260 systemically difficult for everyone. Yes. And do you know who doesn't struggle with taxes?
00:27:32.660 billionaires because they don't comply with this system they don't operate within this system
00:27:38.980 because billionaires i have to like bring my temperature down it's so weird how it's like
00:27:44.860 the times that i get the most worked up on this podcast is when i talk about taxes
00:27:48.940 it's real because it's it's unfair because billionaires do a little thing called buy borrow
00:27:57.000 die. And this prevents them from ever having to pay taxes. And I will try to explain this to you
00:28:02.980 with no notes in front of me as succinctly as I can. Buy, borrow, die is a strategy wherein the
00:28:09.340 richest people in America accrue assets like luxury homes, like yachts, like paintings,
00:28:17.020 like enormous stock portfolios. Then with their millions and millions and millions of dollars of
00:28:23.200 inventory, they take out loans from the bank for more millions and millions and millions and
00:28:30.640 millions of dollars to fund their lifestyle, to buy whatever they want to buy. And what they say
00:28:37.360 to the bank is, I will use my existing assets as collateral, meaning if I can't pay back this loan,
00:28:44.800 then you can take my $10 million painting that's hanging inside of a home that I never go to.
00:28:51.920 The reason they do this to fund their lifestyle instead of liquidating any of the money that they have in stocks is because when you sell things from your stock portfolio, you have to pay what's called capital gains on the value that's been added to that asset since you purchased it.
00:29:10.560 When you take a loan from the bank, you do not have to pay taxes on that money.
00:29:15.380 You only pay interest on the loan.
00:29:18.220 the interest is less money than the capital gains tax would be also the interest goes to the bank
00:29:25.740 and does not fund the federal government for services for the rest of us but not only is the
00:29:30.280 interest on that loan lower than the capital gains tax it's also lower than the rate at which
00:29:37.320 your existing assets are appreciating in value this sounds a little confusing maybe if you've
00:29:42.660 never heard of it i mean it's purposefully confusing because only rich people can figure
00:29:46.240 this shit out rich people and me but but the reason that all of this the reason that i'm telling 0.75
00:29:54.780 you all of this is because rich people this is how they get out of funding the government like 0.98
00:29:59.340 the rest of us do this is how they avoid paying taxes and they are paying so little money in the
00:30:05.640 on that loan interest compared to how fast their assets are appreciating in value that they
00:30:11.080 literally never pay anything they don't pay anything wait i'm losing my mind we just finished
00:30:17.620 recording the whole episode but i realized i never explained the die portion i only explained the buy
00:30:22.760 and the borrow portion the idea is i'm going crazy i lose my mind when i talk about economics
00:30:29.380 the idea is you just keep accruing these assets and taking out loans using the assets as collateral
00:30:36.520 instead of ever liquidating the assets and you basically live off of the money you're getting
00:30:41.840 from those loans that you don't have to pay taxes on and you do that until you die and then you have
00:30:47.380 something called an estate your family then figures out what to do with the outstanding
00:30:53.540 money that you have to settle with the bank so you could just do this until you die and never
00:30:59.080 pay taxes okay back to the episode goodbye and do you know how many people are aware of the fact
00:31:06.100 that this is the rules that rich people live by versus how many people know that Jules LeBron
00:31:11.600 mishandled brand deal money. Yes, I have the Joe Exotic Instagram comment. It's all corrupt girl
00:31:19.060 like playing in my head on a loop. It's also like simultaneously Trump is trying to get the 0.97
00:31:24.440 government to declare his entire family like immune forever from tax fraud so they don't even
00:31:29.720 have to like look at their tax documents. It's also like the Trump administration keeps pardoning
00:31:34.520 white collar criminals who commit tax fraud to the tune of tens of millions of dollars.
00:31:39.940 And those stories get so little attention and so little airtime. And those are like the people who
00:31:46.340 TikTok should be furious about on a regular basis. Yeah. But it's easier to, again, have this moral
00:31:53.900 high ground when the person at the center of the story is a plus size trans woman of color,
00:31:59.600 because that's a much easier target and I just see so many bad faith actors hopping on this story
00:32:08.060 not because they actually care. Jules is not taking money out of anybody's pocket. I'm so
00:32:13.320 thankful that a number of dentists chimed in to help offer her assistance but there are people
00:32:19.380 who are talking about this as if Jules came into their home and stole from them while the
00:32:25.620 billionaires are stealing from you. Yes. Yep. I would like to give a shout out to the sponsor
00:32:34.140 of today's episode, Incogni. I admittedly used to kind of roll my eyes at people who were overly
00:32:42.860 serious or what I perceived as overly serious about online privacy. And this is just one of
00:32:50.120 those things that I have changed my views on as time has gone on and I've learned more about how
00:32:56.940 the internet functions and how surveillance functions, how a lot of things function. Now,
00:33:01.240 much more so than I used to, I try to do things that keep my data a little bit more protected
00:33:08.080 as someone who is online all the time. And Incogni is one great way to do just that. If you don't
00:33:15.440 know, there are thousands of companies online that are buying, trading, selling, aggregating
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00:33:32.200 your education, your shopping habits, your employment. Now the thing is you have the legal
00:33:37.520 right to request that data brokers get rid of your information, that they delete it from their
00:33:43.420 systems. But the problem is it would take a really, really, really long time for you to
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00:34:19.740 information is publicly visible and one of Incogni's privacy care agents will take care
00:34:25.520 of it for you. If getting your information out of the hands of data brokers is something that
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00:34:37.460 incogni.com slash fruity. That is 60% off at incogni.com slash fruity. And now let's get back
00:34:46.340 to it. I want to talk a little bit more though about who creates culture and who gets paid for
00:34:53.680 it. Because a lot of people are of the mindset that Jules LeBron created this meme that we all
00:35:00.820 loved, and that she was the person who reaped all of the profits from it. But my dear, she was not.
00:35:09.640 While some brands worked with Jules directly to capitalize on her catchphrase, earning her what I
00:35:16.040 would estimate reasonably to be several hundred thousand dollars in a year, many, many more brands
00:35:23.200 used the trend in their advertising, but did not work with Jules, did not credit Jules, and notable
00:35:29.580 to this conversation, did not pay Jules. I've compiled a list of those here, and I thought we
00:35:37.000 could do a round robin. From United Airlines, a TikTok of a United Airlines plane landing
00:35:43.340 with the caption, do you see how this at United plane landed? Very demure, very mindful, very
00:35:50.720 cutesy. United Airlines, that doesn't even fucking make sense. No, it really doesn't. I know, and the 0.99
00:35:57.260 examples are just going to get worse from the white house a photo of joe joe biden canceling
00:36:03.820 the student debt of nearly a million americans through various actions very mindful very demure
00:36:09.980 now i will say my student loans were one of the ones that were canceled so i will give him a little
00:36:16.180 bit of a pass on this one but still like it's just we didn't we didn't need this it's also just like
00:36:23.600 this is when did he post this august 2024 you see how i commit genocide very demure very mindful 0.98
00:36:29.220 like fucking fuck you now he didn't post that one there you go next up we have jennifer lopez 0.99
00:36:35.860 advertising her alcohol beverage brand delola cocktails very demure very mindful kim kardashian 1.00
00:36:44.880 on a kim kardashian i don't know why
00:36:47.000 kim kardashian on a post advertising her shapewear brand skims wrote see the way i take my bts pictures
00:36:57.600 very cutesy very mindful very demure not like the other girls duncan donuts just keeping it real
00:37:04.140 simple with a a plain glazed donut just captioned very demure but oh so irresistible let our
00:37:12.420 delicious glazed donuts bring a mindful moment of joy to your day here's the thing that always
00:37:19.100 kills me about this i know this went through like 30 revisions
00:37:23.180 asana was fired up there was a zoom call there was like so many talks about this and it's just
00:37:32.820 mid it's just they didn't nail it like no there was a context to the joke that jules was making
00:37:40.440 in that original video i mean this isn't like the this is kind of the point of the episode though
00:37:44.940 because it gets co-opted in a way that's like completely loses its meaning you can't just post 0.98
00:37:49.520 a video of a plane landing and be like the plane landed demurely that's not the joke yeah idiot 0.98
00:37:55.380 well and and to your earlier question about who gets to profit off of culture once again we see 0.98
00:38:02.880 people of color we see queer people pushing culture forward and not being able to capitalize
00:38:08.260 off of it i think about you know the black girl behind on fleek and i hate to say that i don't
00:38:14.340 remember her name but i think that that kind of proves my point because she did not get to profit
00:38:19.180 off of on fleek should i go to hello kitty hello kitty posts have a very demure week besties
00:38:26.940 with a graphic that is giving like 2013 pinterest that says demure mindful cutesy in fairness i do
00:38:37.280 think hello kitty is those things i'll give them i'll give them credit the luxury fashion retailer
00:38:42.240 essence did an instagram carousel with uh outfits for sale see how i dress for work
00:38:49.080 very cutesy very demure very mindful also i had no idea it was pronounced essence i always just
00:38:56.220 read it as sense i know i also thought that i also thought that i also thought that all right
00:39:04.320 next up we have anthropology it says the vibe we bring to the office very demure very mindful
00:39:11.260 nars with a group of lipsticks why be demure when you can be explicit 18 shades of explicit
00:39:19.480 lipstick luxury are available now at sephora like okay we have warner brothers uk so demure so
00:39:27.860 demineful so so demineful i'm losing my mind very cutesy and then lastly from paramount plus
00:39:34.880 dora explains demure can you say demure oh god are you mindful mindful that's actually a pretty
00:39:46.420 good dora it's a little it's like a little squeaky but it's good thank you thank you i i'm represented
00:39:53.800 by UTA, please retouch my agents for voiceover work. People tend to focus on how much they think
00:40:02.840 Jules was paid in her capacity as an influencer for this trend. But I mean, comparatively,
00:40:09.240 how much money was generated by corporations who did not collaborate with Jules?
00:40:14.260 Yes. And also, it's like, even if we, you know, generously assume that Jules brought in
00:40:21.140 several hundred thousand dollars during this time period that is a good amount of money within a
00:40:27.140 short amount of time but that does not mean that she's going to consistently make that much money
00:40:31.980 and in fact she's not like take that big lump of money and spread it out over a multiple years
00:40:39.300 now all of a sudden it's much more comparable to what like someone performing who's not a viral
00:40:45.580 star could be making. Now you're seeing that it actually could still be, you know, financially
00:40:51.220 difficult, much more like an average person to survive. And I think that people just look at
00:40:56.440 these big lump sums and they're like, you're set for life. And it's like, actually, you're not set
00:41:01.000 for life. Like, actually, you are going to have to consistently work and that money will run out
00:41:05.660 eventually. And Jules has been very upfront about the fact that she also takes care of her family.
00:41:12.400 We see this for, you know, when people win the lotto, for example, a lot of times people make bad financial decisions. It doesn't mean that they are absolved of the consequences of their actions. But if you've never had money before, it is not unreasonable to understand that you don't know how to stretch that money, that you don't know where to invest it, that you might make some superficial purchases like a car or an apartment building or designer goods and not think about the fact that this money train
00:41:42.300 likely will run out and and i think to the point that you've been making it's like it doesn't
00:41:47.500 absolve anyone of like the the consequences of poor financial management which again comes back
00:41:54.120 to the problem of we don't have standardized financial literacy in a country where we also
00:41:58.420 don't have a strong social safety net but i think too it's like okay in place of all of these things
00:42:04.500 can we not have more grace and I think the lack of that grace comes from our misunderstanding of
00:42:13.780 how the internet works and the fact that going viral and making a few hundred thousand dollars
00:42:18.920 over the course of a couple months or even dare I say winning the lottery we think that that puts
00:42:26.720 the people that we're talking about that have earned these things into the oligarchy class
00:42:31.880 when in reality, they are still very much having more in common with the rest of us
00:42:38.660 than the people, than any of us have in common with the oligarchy class.
00:42:42.760 And I think grace has to stem from that understanding.
00:42:46.100 Yeah.
00:42:46.320 Yeah.
00:42:46.560 And again, the real irony is a lot of the people that are adding to the dog pile,
00:42:51.340 they often tell themselves because they say, well, if I was given that kind of money,
00:42:55.260 it's like, well, yeah, that's what's motivating you.
00:42:57.020 You are seeing that someone is more successful or perceived successful than you,
00:43:01.000 and you wish that you could have a bite of that. So now you're trying to ride that person's
00:43:04.940 coattails and go viral in hopes that you can have a piece of that pie. And the reality is
00:43:10.520 the pie is not that big. It's also like financial literacy can only take you so far. Like there is
00:43:17.920 a whole genre of content on YouTube exemplified by that evil man, Caleb, where it's like he brings
00:43:24.600 in people who are financially struggling and just like- Berates them. Verbally abuses them for like
00:43:29.720 an hour and a half and is like let's look at all your purchases oh my god you went to the movies
00:43:33.560 once you're like you have no literacy like oh my gosh you go to the gas station and buy snacks
00:43:39.260 like what's wrong with you eat canned beans for the rest of your life what went out how much went
00:43:45.540 out household income that's probably what i said household income how much went out i'm telling
00:43:51.180 you probably like 65 7 000 that doesn't make sense you just told me the household expenditures
00:43:55.560 expenditures for $7,000. You said you went on a trip. We did, and it was great. Okay. That would
00:44:02.360 probably mean the money went out is more than just your household expenses. So how much do
00:44:08.100 you think went out? How much the do you think went out? Never got to grieve my divorce. Who
00:44:15.880 chose to divorce? I did. You don't know how expensive kids are. I do. It is math. It is
00:44:21.520 numbers i make budgets it's not math you can't just label like oh it costs 10 grand a year for
00:44:27.560 each kid i don't do that i budget based on the household have you ever watched this though or 0.99
00:44:31.720 are you just a moron in what world did you guys think you were ready to bring in a child into 0.99
00:44:35.860 this world it's just like the same people who try to police who what they spend food stamps on 1.00
00:44:40.780 this person has food stamps and they bought lobster right oh my god someone that's poor
00:44:45.900 shouldn't be able to eat food that they are excited about or that tastes good how dare they
00:44:51.020 At the end of the day, like, life is very expensive, and people have different needs. And I know we're going to get into this more, but it's like, people have different medical needs. People have different needs for transportation. People have different dependents. People have unexpected things happen. People go through struggles. Like, life is very expensive, and not having enough money cannot be solved ultimately by anything other than getting more money.
00:45:15.840 like the caleb whatever's of the world want to make it all out to be like a product of
00:45:20.640 poor financial decision making and sometimes that is the case but more often than not it is the fact
00:45:26.020 that people are not paid enough to live and that is like the root cause of financial issues in this
00:45:32.160 country and beyond throughout this whole thing i thought a lot about paris is burning and ballroom
00:45:37.860 paris is burning if you don't know first of all you can go watch it on youtube for free right now
00:45:44.980 And if you don't, I'm going to be side-eyeing you a little bit, but it is a seminal, I believe, 1990 documentary of the Harlem ballroom scene, which is mostly populated by black and brown queer and trans people.
00:46:01.560 and out of this culture came words like shade and slay and gag which are now of course ubiquitous
00:46:12.260 in mainstream culture but they originated in ballroom among black and brown trans people
00:46:17.400 these words fascinatingly are also now generally understood as gen z slang
00:46:25.800 and the thing is like when i think of paris is burning which solidified a number of queer
00:46:34.500 historical icons and they are historical icons who for the most part are not here anymore
00:46:40.900 because one for example venus extravaganza who is still quoted regularly for when she said
00:46:48.920 touch this skin darling touch all of this skin touch this skin honey touch all of this skin 0.77
00:46:55.080 okay you just can't take it she while being an icon and in the ballroom scene was also 0.99
00:47:02.600 doing sex work for survival as a trans woman in New York City in the 80s and between the time 0.99
00:47:08.920 that the documentary was filmed and when it was released she was murdered in a hotel room by a
00:47:15.400 client who didn't know she was trans a number of the other people it featured heavily in the film
00:47:23.040 like her house mother, Angie Extravaganza,
00:47:26.280 died from AIDS in the years following the film.
00:47:30.360 And I know this is like dismal to talk about and whatever,
00:47:33.740 but it's like, these are the people who created the culture
00:47:37.140 that has become so ubiquitous on TikTok
00:47:40.320 that now most people just call it Gen Z slang. 0.70
00:47:43.820 It's not, it's black and brown queer slang. 0.83
00:47:45.940 And then use it to demonize trans people. 0.87
00:47:48.260 Love to know who you think you are,
00:47:49.920 that your audience is going to pull up 1.00
00:47:51.460 and pay almost 50 grand for your bullshit ass smile who is that exactly no shade 1.00
00:47:56.440 no shade no shade and then use the language that trans people created to then shit on trans people 1.00
00:48:07.180 it's bonkers 100 and it's just it's hard for me when i see dunkin donuts and united airlines and 0.99
00:48:16.720 Paramount Plus and the White House, profiting handsomely off of social content that uses
00:48:23.120 Jules's trend to then sell their own products. Meanwhile, two years later, the entire internet,
00:48:30.740 and I do mean the entire internet, this was one of the top trending things on TikTok over the last
00:48:34.940 month, is yelling at her for not being able to afford her necessary dental procedure.
00:48:40.160 it's hard for me to not fit that into this playbook of who creates culture and who profits
00:48:48.580 off of it and that it's just not the same people. Continuing with our story dictionary.com made
00:48:54.320 demure the word of the year in 2024 after weekly searches for the word on the dictionary website
00:49:00.660 skyrocketed to over 13 million in late August. Now what happens after you go viral? Well
00:49:09.560 in the short term, not much. If you're lucky enough to get sponsorship offers, which Jules did,
00:49:17.720 you do not make that money right away. And this is where I have the privilege and honor,
00:49:23.300 my dear listeners, of explaining to you something that Francesca actually already brought up,
00:49:28.180 which is net 30, 60, and 90. And anyone who has ever been an independent contractor
00:49:33.920 or a content creator or a small business owner, the hairs are standing up on the backs of their
00:49:38.940 next because this is the bane of our existence. Do you want to explain net 30, 60, and 90?
00:49:43.840 Yeah. I mean, the most Cliff Notes explanation is that it determines when you actually get paid
00:49:49.100 and you get paid when you invoice the client. So it is your job to actually send them an invoice
00:49:55.980 and then it gets processed. And then when it's finished processing, which can take any amount of
00:50:02.280 time is then starts the clock to determine when you get paid either 30 days, 60 days or 90 days.
00:50:09.560 And in the meantime, rent is due. The bills are due. I encounter this a lot as a freelancer.
00:50:17.320 Like when I write an article for a publication, I'm not going to see the money for that article
00:50:21.920 for like three months probably. And a lot of times they don't pay you and you have to chase
00:50:27.140 them down and be like hey where's my money that you promised me like a year ago that's still not
00:50:32.920 in my bank account and don't let them go out of business right because that's happened to me
00:50:37.120 before i'm waiting on a check and then they announce you know uh we're done yeah we're
00:50:43.120 closing our doors where is my money yep it's like almost impossible especially if you are someone
00:50:49.700 who does not come from money if you are someone who is like working your way out of credit card
00:50:53.920 debt, if you are someone who has financially struggled, then this is almost impossible to
00:50:58.740 budget within because you do not know when the money is going to arrive, nor do you even know
00:51:03.460 like, like what are my financial needs going to look like in three months? Like it is, it is so
00:51:07.940 difficult. I think the, the freelance lifestyle, it can be very lucrative and it can offer you a
00:51:13.700 lot of freedom and there are pros and cons in other ways, but financially it's just such a
00:51:17.380 nightmare. And this is true for influencers. It's true for journalists. It's true for all artists.
00:51:22.000 It's true for all kinds of people who work these types of jobs.
00:51:25.780 And given the life cycle of memes, it is very possible if you become a meme for the peak
00:51:33.060 of your fame to already be behind you and still not have earned any money from it.
00:51:39.540 And to be clear, Jules was, at least in the eyes of brands, a meme.
00:51:44.760 She explained this in an interview with Tamron Hall.
00:51:47.620 She said that she thought Demure was going to usher in a new realm of success where her personality could shine.
00:51:55.720 So she got to work making high quality content for these brands that were contracting her.
00:52:01.300 And over and over, they asked her to scrap what she had made and just essentially hold up their product and repeat, so Demure, so mindful.
00:52:10.280 Jules, of course, started to feel reduced to a meme and used.
00:52:14.740 So then I'm putting, I'm getting cameras, I'm making content,
00:52:17.400 I'm trying to give them the best brand, you know, advertisements I can give them.
00:52:20.660 And they're like, but could you scrap all that?
00:52:22.660 And could you just say very demure for us?
00:52:24.340 You start to feel used.
00:52:25.600 Very used.
00:52:26.500 Which is awful.
00:52:27.840 I mean, it's just awful.
00:52:29.700 Yeah.
00:52:30.300 Realizing that you are a moment and not a person,
00:52:34.040 especially after you've been working at this for over a decade.
00:52:36.760 And so at the same time as Kim Kardashian is using Jules's viral catchphrase to sell shapewear,
00:52:43.840 Jules is still living in a moldy, decaying apartment in an area of Chicago where she felt
00:52:50.620 her safety as a trans woman was constantly at risk. She felt that the only way out of this
00:52:56.920 depression she was experiencing was to party. And so back came her cocaine habit. She was hanging
00:53:04.100 out and using with men so she wouldn't feel so alone in her apartment. And shortly after her 0.72
00:53:10.860 video went viral. She'd been hanging out with this man for a few days, a guy she thought was
00:53:15.880 her friend. And at one point, she was like, you got to go home. He expressed to her that he was
00:53:22.820 expecting a hookup from her, which she didn't want to do. Brief content warning, we're going to talk
00:53:28.400 about assault right now. So fast forward a few minutes if you don't want to hear about that.
00:53:33.280 The man shoved Jules's face into a doorframe. Her nose was bloodied and bruised. And she then
00:53:40.560 locked herself into a bathroom without her phone for hours because he wouldn't leave her apartment.
00:53:47.320 I'm screaming for help. And because the area I live in, no one knows, is that a joke? And no one
00:53:52.600 came to help me. And my best friend lives the apartment under the apartment under mine. And
00:53:57.500 she just couldn't hear me. He just shoved my face into a doorframe. I don't know if I'm going to go
00:54:01.040 out there and lose my life. And as a trans woman, that's something I do have to think about.
00:54:04.560 She said, quote, it just felt like this isn't real. Like, how could I be having all these good
00:54:08.840 moments and I live here. And there's mold on the ceiling and this guy trying to rape me and attack 0.99
00:54:14.720 me. It's like, why does everyone care about everything going on but me? She said, if I 0.98
00:54:21.640 opened up about any of this, I'd become hard to work with. Quote, why am I not happy? All of my
00:54:27.820 dreams are coming true. I mean, it's unfortunate, but we've heard this story from a number of
00:54:34.140 celebrities who have experienced tremendous success. And success in that way can be very
00:54:40.920 isolating and can open you up to being taken advantage of. There are a lot of people, again,
00:54:47.740 you see this with people who win the lottery. There was a woman who won very recently and she
00:54:53.140 showed up to collect her earnings wearing a mask. And I said, good on you, girl. She said,
00:54:57.680 I don't want anybody to know that I have this money. Because as soon as you have some level
00:55:03.120 of success, suddenly everybody starts coming out of the woodwork and it is very easy for you to
00:55:08.220 get taken advantage of. And so it's unsurprising and it's heartbreaking to hear that Jules was in
00:55:13.940 this situation. But I think the context is important because it happens to a lot of people
00:55:19.040 who experience success in a short amount of time. I can only fathom how dehumanizing it would be to
00:55:25.420 be a person with trauma, a person with so much struggle and so much personality and so much
00:55:30.920 depth to give and to be reduced to a catchphrase that you came up with on a terrible day over and
00:55:37.160 over and over and over again. And it's like, virality doesn't solve trauma, it compounds it.
00:55:43.500 This is something I think a lot of people don't understand. Extreme visibility and being exposed
00:55:48.420 to the world doesn't fix things for people. It oftentimes makes it worse, to your point that
00:55:53.740 you made earlier, Francesca. And I also noticed that people have a lot more sympathy for predominantly
00:55:59.200 white child stars who this happens to. And of course, like these tragedies unfold all the time
00:56:06.500 and they are tragedies. My only wish is that people would have the same sympathy for a child
00:56:12.280 star who they grew up watching as they have for someone in a position like Jules, who is so
00:56:18.000 marginalized, who has gone through so much and does not have those support systems and does not
00:56:23.760 have that sympathy being a trans woman of color. And just like the only other thing I would add to
00:56:29.000 it is there's no support system for domestic violence. There's no support system for abuse.
00:56:34.100 There's no support system for people who survive any form of sexual violence. Like no one is coming
00:56:38.740 to help you. No one is coming to provide housing, to provide medical care, counseling, or resources.
00:56:44.540 It's a terrible systemic issue. And in fact, to Jules's own point, speaking up about it
00:56:49.600 disadvantages you more. It alienates you from whatever resources you may have. And I just
00:56:55.540 wish people would have just a little bit of empathy for people going through these types of
00:56:59.160 things. Now, eventually, the money did start coming in. So what happened to the money Jules
00:57:06.120 LeBron earned at the height of the very demure, very mindful virality? Well, a few things. First,
00:57:12.980 and most virally, she was able to pay for her top surgery, which typically runs trans women 0.56
00:57:20.300 anywhere from $5,000 to $15,000. Next, she had to get out of that apartment. So Jules bought 0.84
00:57:28.380 a three-unit apartment building. This aspect of her story also continues to attract viral
00:57:34.640 criticism with online sleuths framing her purchase of a three-unit apartment building
00:57:40.680 as a lavish or irresponsible purchase.
00:57:45.080 Some even frame Jules as a landlord of sorts.
00:57:48.680 And I had to do digging because I was like, wait a minute,
00:57:51.840 am I about to make a whole podcast like defending a landlord?
00:57:54.640 And I'm not because she's not a landlord. 0.99
00:57:58.820 She bought a three-unit apartment building in Chicago
00:58:02.080 so that other members of her family and their members of their family
00:58:07.680 could also have secure housing.
00:58:10.680 I feel like people, like, are confused as to, like, how I own my own apartment building.
00:58:16.700 Like, I bought a building that's, like, multi-unit, and each one of my family members, like, moved into one of the units.
00:58:21.780 Like, my mom's in a unit, my brother's in another unit with his family.
00:58:24.780 My little brother lives in, like, half of one of the apartments downstairs.
00:58:28.540 And then I live up here.
00:58:29.620 Which I think is so lovely.
00:58:31.000 And also, this just presents another example of what we were talking about at the beginning of this episode.
00:58:38.600 Jules LeBron might not have had to do the things 1.00
00:58:42.120 that we're about to talk about her doing 1.00
00:58:43.580 insofar as asking for money for healthcare on the internet
00:58:46.380 if she had a family that she was not then responsible for housing. 0.99
00:58:51.320 Yep.
00:58:51.540 Charli D'Amelio, when Charli D'Amelio got famous, 1.00
00:58:54.380 didn't have to buy secure housing for her parents 1.00
00:58:57.500 because they were rich. 1.00
00:58:59.200 Also, these white cis influencers buy homes
00:59:03.360 for their family and friends all the time,
00:59:05.640 and it is framed as such an amazing act.
00:59:08.500 Like even people who did have money already
00:59:11.240 will like buy houses and stuff for their family and friends.
00:59:14.140 Or they turn them into content houses.
00:59:16.020 No one's living in them.
00:59:17.320 They turn them into Airbnbs.
00:59:18.680 They turn them into rental properties.
00:59:20.220 They turn them into places that you can shoot content
00:59:22.620 or film movies and TV shows in.
00:59:25.980 Again, they have a level of financial literacy to say,
00:59:29.520 how can I turn this purchase into more money
00:59:34.340 and a steady form of income versus who knows what the property taxes are on this building that
00:59:42.280 Jules bought. We know a lot of people that buy homes and they become house poor. It's expensive
00:59:47.560 to own property. And if you're not anticipating a roof leak or something going on with the septic
00:59:54.500 tank or a natural disaster or the winter or whatever it is, you could end up in the hold
01:00:01.340 dramatically because you chose to buy property.
01:00:04.240 More privileged influencers have made entire genres of content based around
01:00:08.620 buying my best friend a house, buying my best friend a Louis Vuitton bag,
01:00:13.040 buying my best friend's sister's cousin a new car.
01:00:16.500 Like, I don't even have to name names because, you know, like people know,
01:00:19.780 like you can think of there's so many of them.
01:00:21.580 There are so many of them.
01:00:22.640 And it's just like, it is so striking how that is framed as charitable, good,
01:00:28.400 aspirational kind-hearted etc etc etc and then with jules lebron trans woman of color you're a
01:00:36.040 landlord no no jules has said that the best part of having these apartments is that her whole family
01:00:44.060 can hang out and chat without driving hours to see each other which to me is so human and so
01:00:52.060 reasonable and also not the explanation of someone who is a part of the oligarchy class
01:00:59.820 like this is someone who bought apartment i think i've made my point the lack of grace
01:01:06.540 is crazy to me and the lack of like being able to identify with this person is crazy to me
01:01:12.200 she also explained in january of this year to your point francesca
01:01:16.620 while she was saving up for facial feminization surgery,
01:01:20.780 which, if you don't know,
01:01:22.140 refers generally to a combination of facial cosmetic surgeries
01:01:26.240 some trans women opt for,
01:01:27.920 which can cost between $30,000 and $70,000 out of pocket.
01:01:32.620 While she's saving up for this,
01:01:34.060 she explains that buying the building for her family
01:01:36.500 had made her cash poor
01:01:38.640 and made a TikTok this January
01:01:41.820 about how hard it is to explain
01:01:44.020 what that means to the internet.
01:01:46.620 And she is kind of a prophet for doing that because just a few months later, the Internet would get very angry with her for not having as much money as they thought she did.
01:01:56.280 The last like sort of lingering thought I have about this is that at this time period around Demure, when Jules is reaching this like peak of virality and visibility, another thing that comes into play here with transphobia and all of the other bigotries that Jules is targeted through.
01:02:12.980 I also think people probably are just seeing like all of this brand attention and being like, oh, you're so lucky. Everybody loves you. What they're not seeing is the types of harassment that you receive as a very high profile creator that is very targeted around your appearance, your race, your ethnicity, your sexuality, your gender, your weight, like all of these different things.
01:02:36.680 that's what people don't see. And it's like, that's the darker side to this level of visibility
01:02:40.780 as well, that compounds these offline traumas as well. And those are the things that I think
01:02:46.160 stick in someone's head and can make it very, very difficult and send them out searching for
01:02:51.380 coping mechanisms. Because it's like, I'm receiving all this horrible treatment and
01:02:55.300 nobody cares about the real me, but I do suddenly have this influx of cash. So I'm going to make
01:02:59.180 myself feel better. And that is a very, very deeply human response. And it is something that
01:03:05.520 people of all walks of life do. But again, who do we have sympathy for? Who do we have empathy for?
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01:04:53.580 now jules lebron did get sober in early 2026 at which point she became forthcoming about much of
01:05:02.940 what we've discussed in this episode so far she's also said though that this period of addiction
01:05:09.740 rotted her teeth which is something that can happen when you get addicted to drugs
01:05:16.020 and about a week ago she posted the following video my teeth are falling out of my head and
01:05:22.960 i need your help listen um i'm very uncomfortable making this video because this is a video i thought
01:05:29.920 i'd never have to make about maybe like four or five months ago i had a deal with a dentist
01:05:36.020 and he was going to completely take out all my teeth and give me brand new a brand new set of
01:05:41.940 teeth because through addiction my teeth are severely destroyed and um the deal ended up
01:05:50.300 falling through and for the past maybe two months you guys know I've been on my own dental health
01:05:56.560 journey I've gotten you know a few cavities filled I had a root canal and every time I go to the
01:06:02.760 dentist I'm it's made clear to me I'm fighting an uphill battle like it's being made clear to me
01:06:08.940 that no matter how much I do here I'm gonna eventually have to take out all my teeth and
01:06:15.880 i've already spent six thousand dollars on this i don't know what else to do i don't want to ask
01:06:21.720 my community for help but i feel like i have no other choice at this point and i wanted to fix
01:06:27.440 my teeth on my own but i can't like go on like this like every day it hurts it hurts to drink
01:06:33.020 water it hurts to drink water girl like i have a hole on each side of my the upper side of my teeth
01:06:39.140 and it hurts and i hate that i have to cut the internet ask for help because everyone's struggling
01:06:44.400 but i like i don't know what else to do i got sober i did everything i had to do i'm trying to
01:06:50.440 like be a full-time influencer still and clearly i don't think it's working out in the best manner
01:06:55.960 but everyone always says reach out when you need help i need help i really need help could you guys
01:07:01.860 just explain for people who are out of the loop how people reacted to this video oh it was a blood 1.00
01:07:08.160 bath go get a regular job there bitch nah what what you know jules has a lot of jewelry and even 1.00
01:07:15.300 a full pac-man game in their house you know they can sell a lot of things that they really want to 1.00
01:07:18.900 have this down on their teeth i can't help but think about where all the money went she bought 0.99
01:07:24.440 an entire like apartment style building and i also do think that her live is a form of emotional 1.00
01:07:31.440 manipulation what do you think should jules have a gofundme will you donate leave a comment tell 1.00
01:07:36.220 how you feel and don't forget to follow me for more hot takes i mean i think it was just the 1.00
01:07:39.360 perfect storm of jules having a massive audience a lot of people know who she is demure was this
01:07:46.440 huge meme you know the fall from grace was something that unfortunately a lot of people
01:07:51.240 were delightful over and suddenly every single person that's ever had drama with her or had any
01:07:57.300 sort of encounter with her or you know i never liked her we're suddenly weighing in and they
01:08:03.020 were seeing, oh, talking about this is getting huge views. And it was just incentivizing more
01:08:08.440 people to pile on and speculate about how she spent her money and clipped together her on 0.93
01:08:15.040 Tamron Hall talking about how much she was getting and then clipping it with her crying about her 1.00
01:08:20.720 teeth. I mean, it was pretty hostile and difficult to watch in real time. Yep. I've also been seeing
01:08:27.980 a lot of influencers who just literally are like conservative yes or not or not but sometimes yes
01:08:34.140 sometimes people who support trump who are getting on and being like i'm so responsible with my money
01:08:39.800 and i would never ask my followers for money and it's like yeah you don't have to like you're a
01:08:45.280 multi-millionaire yes what else is there to say and it's fascinating to me that that attitude gets
01:08:50.880 more cheers online like yay you're like a successful wealth hoarder versus like oh you're
01:08:56.640 struggling let's let's all combine our forces to make it even worse for you i mean i spend very
01:09:02.460 very very little time on tiktok because it stresses me the hell out for reasons that we're talking
01:09:07.120 about today but even in my limited capacity as someone who spends like maybe five minutes a day
01:09:12.360 on that app it was all of a sudden everywhere yeah all of these videos being like jules lebron
01:09:18.600 should have done this and jules lebron is an idiot and this did like hundreds of thousands of likes
01:09:23.960 millions of views on these videos you would have thought like before i actually knew what had 1.00
01:09:28.960 happened you would have thought she had put a gun to the head of each of her followers and said put
01:09:34.620 the money in the bag right now because like my most sympathetic possible interpretation
01:09:39.720 of people having a negative reaction to this video barring all of the systemic realities that
01:09:45.940 could very reasonably bring someone to the point of asking for help to afford something like this
01:09:50.380 is like if you find it that distasteful that someone who at one point made a lot of money
01:09:55.920 is now asking for help you can just ignore it well i also thought it was ironic because
01:10:01.720 just a few months ago y'all were whacking james charles whacking give people context um so you
01:10:08.760 know spirit airlines filed for bankruptcy and everyone that worked there was laid off and a
01:10:15.100 laid off Spirit Airlines worker, dared to send James Charles a DM asking if he could donate to
01:10:22.720 her GoFundMe. And he fired off a video screaming about how dare she ask him for money. And she
01:10:30.860 wasn't even following him. I mean, just the disrespect. If you're going to ask me for money,
01:10:37.740 you should be putting money in my pocket first. I got a DM on here from a girl that said, 0.99
01:10:42.300 good morning, James. I know you'll probably never see this, but if you could just take one minute
01:10:47.440 to read, it would really mean a lot to me. I'm really struggling right now because Spirit Airlines
01:10:52.660 just filed for bankruptcy and I have lost my job. Here's a GoFundMe link. Any donations help.
01:11:02.620 I'm sure they do, sweetheart. I'm sure they do. You know what else would help you?
01:11:06.300 Getting another job. And rightfully so, a number of people, myself included, I put together
01:11:12.180 a supercut contrasting how he was crying about TikTok possibly being banned versus how he was
01:11:18.880 responding to someone saying, hey, I just lost my job. So when his job is in danger, he's on the
01:11:24.820 verge of tears. But when someone loses their job out of the blue and is now worried about keeping
01:11:31.820 a roof over their head, he is chastising them. And the whole internet jumped in to say, this is
01:11:38.400 wrong you know you didn't have to donate you didn't have to even respond and now here we are
01:11:43.540 a few months later and a lot of those very same people are gleefully saying how dare drools ask
01:11:51.260 for support when the same applies you you could just scroll on you don't have to donate i also
01:11:58.060 think tiktok for various reasons is just so excellent at staging a misogynistic smear campaign
01:12:03.940 The algorithm is is incredible with that. Yes. This platform loves a mass harassment campaign
01:12:11.320 of a woman for doing something that isn't even bad. Like we see it on TikTok all the time. 1.00
01:12:16.500 And the prevailing sentiment through all of the criticism was go get a damn job. 0.98
01:12:23.960 And to that, I want to raise a couple points. One, jobs in the United States are not legally 0.97
01:12:30.640 required to cover dental insurance two do you want to know something about dental insurance 0.87
01:12:36.480 it sucks it covers nothing unlike medical insurance which also sucks dental insurance
01:12:47.200 has a cap on how much they will cover each year which is usually between one and two thousand 0.98
01:12:54.280 dollars the national average price for full mouth dental reconstruction which is what Jules needed
01:12:59.600 is 30 to 60 thousand dollars but can go as high as 90 thousand dollars so in the context of that
01:13:06.240 a 45 thousand dollar asking go fund me which you never were required to donate to makes a lot of
01:13:11.100 sense now my question for those in the audience who say jules just get a job which by the way
01:13:16.500 she started doing a job content creation is a job also have you seen the job market lately
01:13:20.380 yes also bad in any other context we would all rightfully acknowledge that the job market is 0.97
01:13:25.960 shit, but because we want to get angry right now of this person, we can say, we'll go get a job. 0.98
01:13:30.200 What kind of job would alleviate the weight of a procedure this expensive? 0.99
01:13:35.380 And what job, if she got a job tomorrow, what job is going to, one, deposit your dental insurance
01:13:42.720 immediately, and two, allow you to take off time to get this kind of extensive surgery? Because 0.63
01:13:49.540 you are not getting this done and going back to work the next day. To your point about the job
01:13:54.420 market, I know so many people that have lengthy resumes and multiple degrees and they cannot find
01:14:02.280 a job. So add on to Jules being a trans woman of color with a public profile that has not had a 1.00
01:14:09.920 consistent job history on paper, right? Like a resume that's going to say, I worked at this
01:14:14.440 place and this place and this place that is then going to be able to walk into an office and say, 1.00
01:14:20.040 i need a job and get one tomorrow it's just not feasible yeah and for the type of like white like
01:14:26.900 for most jobs actually the process from that first interview or filing your application to
01:14:31.720 actually walking in and getting paid is like three to six months i know i know you have to
01:14:37.880 work a full month they're on a net 30 you start working and you always you're always like now
01:14:43.260 when do i get paid they're like oh sorry we pay every three weeks and you got here on week three
01:14:48.920 so you'll get paid next month yeah and tooth pain is excruciating have some empathy people
01:14:55.560 and to me what's frustrating is at least regarding all of the job stuff it's like
01:14:59.100 most of the people participating in this pylon theoretically don't have jobs yeah
01:15:04.440 okay well a lot of y'all don't have jobs because i and and and this is no shame that someone that
01:15:12.720 has a job and will be clocking in when i go look at your pages i'm like the amount of content
01:15:18.780 you post every day tells me you don't have a job and that's okay but again you have so much ire for
01:15:24.560 what Jules should do when you can't do it yourself I was actually gonna that is one theory
01:15:29.300 I was gonna say like just because I think the majority of like working adults in America like
01:15:36.760 which I guess then we could debate whether these people are working but it's like they know that
01:15:41.200 like they know these things they know how hard it is to get a job they know how hard it is to
01:15:44.440 actually get paid they know how hard it is to get your insurance to cooperate they know how hard it
01:15:48.760 to do all of these things and that is why it is so dispiriting to me when people behave like this
01:15:55.120 online towards someone else who has so much in common with them that they refuse to acknowledge
01:16:00.000 and it's like you are submitting to this right-wing american capitalist grind set that's
01:16:06.780 like i will always participate in this rat race better than you can yep i mean haven't you needed
01:16:14.680 help before? Don't you probably also need help affording things right now? Why are we all
01:16:20.220 competing in the rat race when we could be rightfully criticizing the nature of the rat race
01:16:26.500 for all of us? Yeah. I mean, not to sound like a total lefty podcaster about it.
01:16:33.860 Exactly. Like, why don't we have universal health care? Don't even get me started.
01:16:37.560 Yeah. Unfortunately, I think a lot of people have fooled themselves into believing that if
01:16:43.040 you take somebody else down a peg that you win by default. And in reality, a lot of the attention
01:16:50.740 and energy that has been expelled on bringing Jules down has not helped the people get further
01:16:57.580 in their own lives. And again, I maintain a lot of people are piling on because they are aspiring
01:17:02.800 creators themselves. And they are looking at how much Jules or they believe Jules has made. And
01:17:08.300 they're saying, well, if I have a viral moment, maybe I can start making that kind of money.
01:17:12.840 and I will be smarter than she was and I'll be able to pull myself out of the current circumstances
01:17:19.060 that I'm in. It's the famous every American thinks they're a temporarily embarrassed billionaire
01:17:24.880 quote. Yes. And like we see this discourse all the time in so many different ways. Like I hate
01:17:29.760 when I see people make fun of minimum wage workers for tipping culture. I hate when I see people
01:17:34.740 making fun of DoorDash drivers and people who work at Instacart. Like stop. Like these people are not
01:17:41.020 your enemy. You have more in common with these people who you purport to despise and judge than
01:17:46.700 you will ever have in common with the people who are enforcing these conditions on all of us.
01:17:51.080 Jules has also explained, and this was a great point of contention, how it's hard to get a
01:17:56.780 quote unquote normal job when your social media presence is as prolific as hers.
01:18:04.040 And then also, have you ever been an internet celebrity and tried to get a job?
01:18:07.540 a claim which many people are critical of and which some have in my opinion very bad faith
01:18:15.240 interpretation to be jules thinks she's too famous to get a nine to five oh that's not it at all
01:18:22.260 it's like it is so hard to get a job in general to francesca's point jules now has this like
01:18:28.180 lack of on paper employment that will make it very difficult to get like a white collar position
01:18:34.440 because it's always like explain this gap on your resume and I was briefly viral is not going to cut
01:18:40.920 it. Also being a trans woman of color, she already faces so many barriers and biases to this type of
01:18:48.240 employment. It's also like Jules has worked like part time and more closer to minimum wage jobs
01:18:54.040 recently. And that being the inception of the demure video, someone being like, why are you
01:18:59.180 here working at this grocery store it's just so frustrating it reminds me of how actors who worked
01:19:05.260 on sitcoms like 20 years ago people will take pictures of them like bagging groceries and
01:19:10.280 splash them on the internet and drive harassment toward these people there's a lot of parallels
01:19:15.600 between like more mainstream entertainment work as like a side character as someone who was famous
01:19:20.780 like 20 years ago and what is happening to Jules now it's also like true to like an extent about
01:19:28.300 influencers in general i mean i'm sure anyone can comment well look at this influencer they have a
01:19:33.760 job and look at this former actor they have a job sure i mean i know for myself i would struggle to
01:19:40.180 get and you could say i'm a unique case because i am like very outspoken politically and that's
01:19:45.960 my whole thing and like that would be a you know a hindrance to getting a quote-unquote normal job
01:19:51.620 but my online presence would make it hard for me and you all know this i mean when you're applying
01:19:58.780 for jobs one of the first things that people will give you as a piece of advice is like scrub your
01:20:03.780 socials or make your socials private and so when you have been making a job for yourself of acting
01:20:11.800 you know vivacious and like you know embodying your full personality on social media
01:20:16.260 you're gonna scrub the whole i mean it's like what there is really truth to what she's saying
01:20:21.380 Yeah. And again, this is all under the assumption that what she's already doing by making content and entertaining people online isn't a job, which it is. And like I said, getting a nine to five would make a forty five thousand dollar medically necessary dental procedure affordable in the first place.
01:20:37.940 When I have interviewed people for articles at various publications, it doesn't matter how tame the topic is.
01:20:47.640 Most people don't want to speak on the record with their first and last name because they are afraid of it harming their future employment prospects.
01:20:55.420 And I have also known multiple people in the field, in the media industry, which could be where someone like Jules would be looking for a job,
01:21:02.540 who have been declined work because they had a hashtag in their bio that said Me Too or Free
01:21:08.180 Palestine. And then they are denied work opportunities because of that. And you can't
01:21:13.080 scrub your social media when you've had 5000 news articles written about you. You can't take down
01:21:18.260 other people's Reddit posts and reposts and all of that stuff. Like it's impossible.
01:21:23.880 Because the fact of the matter is most employers don't want to deal with anything they have to
01:21:30.620 provide public relations cover for yep fascinatingly on a one clip of a video where
01:21:37.060 she's explaining this and she says you know it's complicated to get a job as an internet celebrity
01:21:41.980 the top comment with 45 000 likes is someone who just wrote internet celebrity like clearly
01:21:49.220 mocking the fact that she called herself an internet celebrity and it's like okay well
01:21:53.400 so she's simultaneously too famous and rich to be in this position in the first place
01:21:59.320 but then when she refers to herself as an internet celebrity you're saying no you're not a celebrity
01:22:04.780 and you're not famous enough to call yourself famous so what i'm detecting here is something
01:22:11.260 i have a very hard time explaining away without the use of words like transphobia and misogyny
01:22:18.660 and racism like i'm just gonna say it it becomes an impossible standard because which is it is she
01:22:26.740 irrelevant and not a real internet celebrity? Or is she hyper privileged and unable to ask people 1.00
01:22:33.400 for help and sympathy and empathy? The reality is these people just don't like her and they are
01:22:39.240 grasping at straws to justify their dislike of her, which is probably in at least some of these
01:22:45.640 cases rooted in bigotry. I also, I do not, this is not exclusive to TikTok, but something about
01:22:52.640 tiktok culture makes people so mean like i see other platforms actually trying to replicate
01:23:00.740 whatever is in the secret sauce at tiktok that makes people so mean because instagram reels have
01:23:05.780 been doing this thing for a while now where they specifically take like the meanest comment and
01:23:10.260 put it at the top of the comment section yes regardless of how many likes it has yes and
01:23:14.540 they're trying to replicate this culture which is already very successful on tiktok where people are
01:23:20.540 just like heartless and this is why i also don't like tiktok i cannot spend that much time on there
01:23:25.580 i'm like there's something wrong with all of you i'm sorry well i mean i you know i do kind of get
01:23:30.840 it though because it is famously one of the biggest issues with our society is that everyone's too nice
01:23:35.620 it's just like yeah i don't know people are always trying to like clap back isn't even the
01:23:45.400 right word. Like people are always trying to find something to pick at in these comment sections
01:23:51.100 because it gives them a boost. Like it makes them get a lot of internet clout. And they like that
01:23:58.040 feeling, but it is very antisocial and it is very conservative. Amidst the online pylon, people also
01:24:06.580 unearthed old videos of Jules LeBron that she posted in 2022 while living in poverty when she
01:24:14.280 made a GoFundMe to buy a car because she was getting, as she says, continually harassed
01:24:20.440 on public transit for being a transgender woman.
01:24:24.000 I'm a trans woman who takes public transportation every day.
01:24:27.340 I have to work and I haven't been working for a month or so now.
01:24:30.880 And because because I'm trans, because it's so hard to get a job when you're trans and
01:24:35.320 I finally got a job and I have to take public transportation. 0.91
01:24:38.480 Cool.
01:24:39.100 Fine.
01:24:39.400 I'm going to suck it up.
01:24:40.300 I'm trying to save for a car.
01:24:41.420 So that way this does things like this don't happen anymore.
01:24:44.280 I've posted on my TikTok before where I've been verbally assaulted.
01:24:47.840 I've been discriminated against.
01:24:49.380 I've been abused.
01:24:50.440 I've been sexually assaulted, harassed.
01:24:52.940 I've had physical threats towards me.
01:24:55.020 I've been physically assaulted.
01:24:56.580 All for just being trans and existing.
01:24:59.200 I just want to get to work and pay my bills like everyone else. 0.90
01:25:02.360 The top comments on one of the reposts of this video were, 0.98
01:25:06.500 why are they acting like being trans?
01:25:08.920 Also, there was all, throughout all of this,
01:25:11.080 there was a lot of misgendering on all of the commentary coverage of it which lends itself to
01:25:16.540 my conclusion that so much of this is her being trans but anyway why are they acting like being
01:25:23.860 trans is a disability like hello oh she's done this before and perhaps my personal favorite
01:25:33.360 she never once thought to sell that doll collection for money oh these posts each have 0.83
01:25:41.560 over 6 000 likes the one of like why are they misgendering acting like being trans as a
01:25:49.440 disability are you are you alive right now like what are you talking about trans people are
01:25:56.520 currently the most legislated group in the united states what are we talking about here
01:26:01.920 In some states, trans people can't drive because if they're driving with a license that was legal like six months ago, they'll go to jail where they'll be forcibly detransitioned in prison.
01:26:12.660 Being trans is a massive systemic barrier to overcome, much like a disability.
01:26:19.940 Jules is not acting like being trans is a disability.
01:26:22.300 Jules is a trans person dealing with modern genocidal life towards trans people.
01:26:28.280 Yeah, I think if you are on social media hanging out and find yourself in community with someone making fun of a trans woman for wanting a car so she can avoid public harassment on the subway, you might be part of a right-wing smear campaign. 0.51
01:26:45.720 Yeah.
01:26:46.580 It's time to flick out of that app and go outside.
01:26:51.600 Amidst the online pylon of Jules LeBron for advertising a GoFundMe
01:26:55.560 for a medically necessary dental procedure on TikTok
01:26:57.700 that she had already taken down,
01:27:00.460 in waltzes none other than cockroach of the show,
01:27:05.140 Jeffree Star.
01:27:06.340 Jeffree Star first went on TikTok Live,
01:27:09.480 where he begs for money,
01:27:12.240 and ranted for six minutes about how horrible of a person
01:27:16.620 Jules LeBron was for sharing this GoFundMe.
01:27:19.880 Should I go ask a stranger, you guys, to pay for my groceries right now?
01:27:25.660 Hey, Jules, can you join in the boxes real quick? 0.98
01:27:28.120 I want to ask you how you have the balls to ask a stranger for 45K. 1.00
01:27:34.260 I'm going to go walk into Target right now, and we'll see if a stranger will pay for my groceries for me. 0.99
01:27:39.120 Oh, there's Jules crying.
01:27:40.800 And then followed that up with a post that has currently over 100,000 likes on TikTok, where he says...
01:27:47.880 says today we're at the dentist i'm paying for my own teeth cleaning it's very demure very mindful
01:27:53.700 i'm not like the other girls i don't expect my entire audience of blue-collar nine-to-five
01:27:57.680 workers to pay for my 45 000 smile i'm very cutesy i'm very respectful i really do not like
01:28:04.540 that person welcome to the bit fruity podcast francesca ramsey what do you think the odds are
01:28:12.740 that jeffree star scheduled a dentist appointment just so he could film this tiktok being mean to
01:28:19.020 jules lebron because he knew it would do numbers quite high given how infrequently the average
01:28:23.780 person goes to the dentist i think there is a very high probability of that being the case he's a
01:28:28.600 professional bully god i don't even know where to start with jeffree star it's been mind-blowing to
01:28:34.020 see his rebrand and it just confirms what i've said many times before that cancel culture is not 0.93
01:28:39.140 real because this is someone who has a long history of saying absolutely despicable, hateful,
01:28:46.800 racist things. And he continues, he's like a cockroach. He just continues to proliferate 1.00
01:28:52.560 regardless. And the fact that he would fix his mouth to chime in on this just rings as so
01:28:59.400 disingenuous, clean and take care of your own house before you speak on anybody else truthfully. 0.96
01:29:06.420 And it's frustrating to me how many people look at somebody who has a long history of stealing from Black women, from being a transphobe while wearing a bust-down lace front. 0.96
01:29:19.980 Like, let's be real. 0.88
01:29:20.800 How are you a transphobe and you borrowing from the girls?
01:29:24.020 I don't understand how that's possible.
01:29:26.300 Like, self-hatred has truly pickled your brain at this point that he's able to talk about trans people in that way.
01:29:33.940 Like, you're not one of the good ones. 0.99
01:29:35.520 And ultimately, not to quote myself, but the lepers will eat your face. 0.97
01:29:39.520 And I will not feel bad for you when the conservative bigots that you continue to cozy up to turn on you. 0.97
01:29:46.860 Yep.
01:29:47.380 Because you're not getting ahead by slamming Jules LeBron.
01:29:52.040 And it's just frustrating to me to see people who should know better kiki-ing in his comments.
01:29:58.280 A hundred percent. Jeffrey Starr has like a 20-year history of bullying and being accused of sexual violence against a litany of people, including trans and gender non-conforming individuals.
01:30:13.880 Since the days of MySpace, Jeffrey Starr has been bullying trans people to the point of self-harm and attempted suicide.
01:30:22.220 This is just part of that history. This is what Jeffrey Starr does.
01:30:25.260 Jeffrey builds his career and his following off of harassing marginalized people,
01:30:31.560 especially queer people. 0.98
01:30:33.120 Jeffrey makes a ton of money from doing that. 0.77
01:30:35.200 And who is in Jeffrey's audience?
01:30:37.140 A lot of blue collar people and a lot of people from very low income backgrounds.
01:30:42.600 A few years ago, when I was covering Jeffrey more regularly,
01:30:45.320 I used to wonder, like, who is buying all of these hand mirrors?
01:30:49.380 He sells so many of those makeup mirrors.
01:30:52.120 So many of them in every shape.
01:30:53.760 Yes. And I was like, who is buying their 50th Jeffree Star hand mirror? And I would go in the replies and look at the fans who were posting pictures where they would have like 50 of these hand mirrors on their walls and like looking into their accounts a little bit.
01:31:08.720 And it was almost all people from very, very low income backgrounds, people who were on disability, people who were living in mobile homes.
01:31:19.820 That was Jeffree Star's and maybe still is Jeffree Star's primary audience.
01:31:24.680 So when he gets on here and is like, I don't ask people from low income backgrounds for money.
01:31:29.880 Yes, you do.
01:31:31.020 That's how you make your money.
01:31:32.560 That is your whole life and has been for decades.
01:31:35.140 Jeffrey Starr to me keeps himself relevant by making the worst type of content. He investigates
01:31:43.520 who is already being hated and then always makes content adding to the pylon. He's not even
01:31:51.080 creative enough to start his own misogynistic hate campaign. He always waits until he can find out
01:31:58.640 where popular opinion already is and who it's popular to rag on and creates viral content
01:32:05.680 based off of that momentum. And the people that he's sending hate towards are, like you said,
01:32:11.660 most often women of color, trans women of color. He's been doing this for decades.
01:32:16.480 And when Jeffree Star goes on TikTok every day and begs for gifts, what is that if not begging
01:32:25.780 people for money. But moreover, when Jeffree Star is building a fortune, a multi-million dollar
01:32:32.620 fortune, selling his followers makeup, makeup, which is famously one of the most marked up
01:32:40.100 products in retail. Is that not begging your followers for money? That you're selling them
01:32:45.620 a lipstick that costs X dollars to make and you're selling it for 20 times more?
01:32:50.140 who's fleecing who and for how much and what's jeffrey spending his money on designer clothes
01:32:57.060 six-figure hush money payouts to accusers of sexual violence like jeffrey star is one of the
01:33:02.920 most despicable influencers i have ever encountered and the fact that he gets to take the moral high
01:33:10.580 ground and people on tiktok like give him that ability eat it up sickening and not in the fun
01:33:17.360 way. Yeah, exactly. And the last thing I cannot not say this when people like Jeffree Star and
01:33:25.100 other influencers say that Jules is specifically asking an audience of minimum wage and low income
01:33:31.500 and working class people in her audience. That's not the truth, Ellen. You know who else is in
01:33:37.260 Jules audience? The six figure white collar advertising marketing workers who watch her 0.96
01:33:45.340 content to try to find new catchphrases to make millions of dollars off of. Some of the people
01:33:52.320 watching these TikToks who have the opportunity to donate are the ones who capitalize on these
01:33:57.940 people and don't give them a dime and enjoy life that is so much more privileged than the very
01:34:04.740 people whose work they exploit. So those people are also in the audience of these TikToks.
01:34:10.220 Yeah. To bring this home, it's like if you are on the side of some sort of controversial Internet issue and you find yourself next to Jeffree Star, I don't like to make blanket statements, but you're on the wrong side, my friend. You are literally a vulture.
01:34:26.360 So what is the point of this all? Why are we here today? I think we fleshed out a lot of topics, but I think I just want to round it out by saying like we all need help.
01:34:36.780 And I don't literally mean every single person in America, but like most people in America,
01:34:41.360 most people in this country can't afford what they need or would be bankrupted if something
01:34:46.480 serious were to happen.
01:34:48.340 We all need help.
01:34:49.540 The average ambulance ride in the U.S. costs between $1,200 and $1,400.
01:34:55.100 A hospital bed for one night averages over $3,000, but can surpass $10,000 when you factor
01:35:05.240 and doctors, tests and medicines. An emergency room visit averages between fifteen hundred and
01:35:11.740 three thousand dollars. Can a test. Had to take my boyfriend to the emergency room very recently.
01:35:18.280 A traumatic experience. Trauma compounded when they when you're literally still sitting in a
01:35:23.600 stretcher and they tell you how much you owe. Yes. Yep. I have put my friend in an Uber to go to the
01:35:29.400 hospital instead of an ambulance. Like these are just experiences that we share as Americans that
01:35:35.000 should never happen to anyone think that jules lebron shouldn't have ever needed that 45 000 0.91
01:35:42.980 mouth reconstruction in the first place because it was her fault for getting addicted to drugs 0.86
01:35:47.780 okay the national average price of a 30-day rehab program is 12 500 we all need a better safety net
01:35:59.560 We all need help. And you are submitting to an American exceptionalist right wing bootstraps capitalist bullshit mentality when you insist that someone is your foe or beneath you for asking for help, which you can simply ignore instead of acknowledging the systems, the medical, the cultural systems that led the person to request help in the first place.
01:36:27.420 Mm-hmm. And that's why every single time y'all start talking about, we need to do a worker strike. 0.89
01:36:32.880 I'm like, y'all will snitch on your neighbor because their music was too loud. Y'all are not
01:36:38.600 trying to work with anybody. Y'all will dog pile a trans woman that you don't even know because she 0.97
01:36:43.580 had the nerve to say she was struggling. But then suddenly when something happens in the world,
01:36:49.260 people are like, why aren't Americans? Why aren't we banding together? It's because you don't know
01:36:53.880 how to build community in the smallest ways. And then it magnifies, it really starts with
01:37:01.120 taking care of your own community and being able to pour into each other and offer grace sometimes
01:37:06.540 to someone that you don't know, or you might not like or vibe with personally, but just to recognize
01:37:11.800 like, yeah, we're all in this together, high school musical six, you know, like it's not
01:37:16.080 helping us to start squabbling when the powers that be are the real ones that continue to profit
01:37:21.980 and hold us down. We are at a real tipping point right now. And I know it's easy to think of like
01:37:28.140 all of the past several decades of American history as a big tipping point, but
01:37:32.620 this is the most influential election of our lives. We're going to vote, vote, vote. Sorry,
01:37:39.200 sorry. But it's like, there is an unprecedented level of momentum right now behind DSA candidates,
01:37:46.660 behind progressive values, behind initiatives like universal healthcare and a universal basic
01:37:53.100 income. These are ideas that are growing more and more popular by the day. How convenient that on
01:38:00.700 billionaire-owned tech platforms, these movements to distract and deflect from these causes and
01:38:07.400 instead focus all our rage and energy on the very marginalized folks themselves who are suffering
01:38:12.460 is so popular wake up sheeple like we need to be united behind these ideals now and that
01:38:21.440 is what billionaire oligarchs are terrified of that's so true 0.98
01:38:25.180 and fuck jeffree star and fuck jeffree star every day should we just start ending the podcast with 0.99
01:38:33.460 that yeah fuck jeffree star and we'll see you next time stay fruity 1.00
01:38:40.260 i love you i'll see you next time and fuck jeffree star 1.00
01:38:45.980 kat and francesca where can people find more of your work kat i know you have a big announcement 0.96
01:38:57.760 i do just a few days ago i launched my very own youtube channel it is at kat tembarge the first
01:39:06.480 episode features matt and i talking about britney spears and i know a lot of a bit fruity listeners
01:39:12.840 are already over there and thank you so much to this community it means so much to me um and you
01:39:19.000 can also find me at my newsletter spitfirenews.com and at kat tembarge on most of these platforms
01:39:26.160 and francesca where can people find more of what you're up to and they really should you are
01:39:32.380 such a fabulous presence online. I'm Cheska Lee, C-H-E-S-C-A-L-E-I-G-H, all across social media.
01:39:38.980 I also have a podcast, Let Me Fix It, right here exclusively on YouTube. And yeah, that's it. Matt,
01:39:46.000 this was so cool. You are a delightful host and someone that I've enjoyed for so long online.
01:39:52.420 Please don't be a stranger. I would love to come back or find another way for us to collaborate.
01:39:56.500 Oh, you're the best. And thank you so much, my dear listener for tuning in today. I really
01:40:04.920 appreciate it. This was growing in my body like a black hole of a bacteria, parasitic infection
01:40:14.960 that I needed to talk about because I was getting so frustrated with what I was seeing online,
01:40:20.660 because I think that we could all do ourselves,
01:40:24.520 if not other people, a huge favor
01:40:26.600 by extending a little bit more grace
01:40:29.340 because at the end of the day,
01:40:31.040 we have, I sound like Abdul El-Sayed.
01:40:33.940 I sound like Haley Stevens.
01:40:35.100 I'm like, we have so much more in common
01:40:37.660 than what divides us.
01:40:38.580 We really, really do.
01:40:39.960 So please remember that.
01:40:42.580 Take it to heart.
01:40:44.060 I sound like a preacher.
01:40:45.300 I'm annoying myself.
01:40:46.580 I'm probably annoying you.
01:40:48.040 I love-
01:40:48.580 Jeffree Star comes to me in my dreams. 0.99
01:40:50.140 i love you so much i will see you next time and until then fuck jeffrey star 0.99