00:00:30.000A lot of these helping teams are kind of working in an extra-legal or vigilante capacity, as opposed to the sort of institutional foundational pillars of Paw Patrol.
00:00:44.900I imagine all of those Rescue Rangers shows ends with, like, one of the Paw Patrol cops showing up and being like, you're not allowed to do any of this.
00:00:54.760i'm ann helen peterson and this is the culture study podcast i'm philip masiak i'm the tv critic
00:01:03.840for the new republic i teach at washington university in st louis and i'm the author
00:01:09.520of the book avidly reads screen time how do you think about writing about television like right
00:01:14.680now like how do you talk to your students when you're teaching about reading tv as a cultural
00:01:19.980text? One of the things that I always say, and this is in media studies classes as well as in
00:01:25.120literature classes and pop culture classes, is that every text is teaching us something. And
00:01:32.100it's doing that whether it's a sort of obvious highbrow, you know, literary text like Moby Dick
00:01:38.840or Beloved, or whether it's a car commercial or a cartoon show or a photograph in a magazine,
00:01:45.480And that we learn the way we interact with texts, whether we view it as such or not, is that we're learning things from them. And so understanding and paying attention to these texts and the way that they teach us what they're teaching us, whether it's a small thing or a big thing, is a really important way to engage with culture, studying it, as you might say, studying culture.
00:02:07.980So earlier this year, we did an interview in Culture Study, the newsletter about your new book. And, you know, I feel like that sprung from you having kids, one, watching children's television and then combining the fact that you had to watch children's television with your like critic's eye and being one of the only people that I know who wrote really interestingly and persuasively about it.
00:02:37.980children's television. So can you talk a little bit about like, writing about children's television
00:02:43.280and writing about screen time more broadly? Sure, of course. Yeah. So I've been, as you said,
00:02:48.420I've been writing about TV with you and with other people for a really long time. And what
00:02:53.140that has usually meant are, you know, prestige TV shows that air on Sunday nights, right? Or
00:02:59.280sometimes monday nights and um and so a lot of that because you and i came up at a time when
00:03:08.620episodic criticism you know like the recap era or the post recap era was was was very big and what
00:03:15.400people wanted we turned the way that we pay attention to any cultural text toward these sort
00:03:22.240of episodic snippets of TV shows. And so I think I learned as a writer and as a viewer to to view
00:03:30.540with that kind of granular attention, things that are accumulating. And that was like my practice
00:03:36.280of watching TV. And then, you know, we had Maeve in 2015. And I started watching TV with her as
00:03:44.860at the point when she started watching TV. And you know, her TV shows are very different than my TV
00:03:49.160shows. But it's hard to turn that way of watching off, I think. And so I wrote about this in Slate
00:03:55.300a couple of years ago, about the sort of paranoid style of viewing that you start to develop when
00:04:01.500you're watching pre-K CGI cartoons with your child, but you're watching them the way you
00:04:07.440would watch Game of Thrones or something like that. And it's both sort of definitionally
00:04:15.060inappropriate to the to the way you're supposed to watch those shows it's certainly not the way
00:04:19.700Maeve is watching them or Phoebe but it becomes like a fun little game it's the way you sort of
00:04:25.060keep yourself invested or keep yourself watching is to ask about the like the logistics of the
00:04:32.520the governmental structure in Daniel Tiger's neighborhood or something like that and the
00:04:37.320thing is I'm saying this as you know well I'm a tv critic and I learned how to do this because
00:04:41.100of a TV critic. But I think a lot of parents and a lot of caregivers watch in the same way where,
00:04:45.860you know, it's, these shows are not interesting from an adult perspective. And so you have to
00:04:51.840sort of make them interesting in some way. Yeah. But that is to say, there are some really
00:04:56.780interesting and very good shows for for kids. But by and large, you're watching these sort of
00:05:02.180formulaic, you know, cartoons, and sort of projecting things onto them in a way that I
00:05:07.300kind of enjoy yeah and i think that like they're there right like ideologies that form the bedrock
00:05:13.720for like how these different shows are constructed like the world building you know there's nothing
00:05:19.620like quote-unquote natural about like the worlds that they built even though there's um you know
00:05:24.460whether they're peopled with tigers that are doing like asthma sounds which is what daniel tiger is
00:05:30.100or the different shows that we watched i was like oh there's like gummy bears that bounce up and
00:05:35.640down or like snorks is like i have like a weird underworld of animals that have things coming out
00:05:42.480of their head like that's not natural but also like the way that they've arranged families like
00:05:47.420the way that they've arranged their moral universe all that stuff like it's obviously building on
00:05:53.260ideologies that we've accepted within our society for better or worse like so there is that stuff
00:05:58.580to unpack but then also sometimes you have to be like tom and jerry are just running around
00:06:03.900hitting each other yeah yeah i i think you're i mean you're right obviously there's you know
00:06:11.400nothing's natural about any media right all media is artificial and and imagined and trying to to
00:06:18.380sort of replicate some vision of of reality and that works one way in classical hollywood it works
00:06:23.920one way in 21st century prestige television and it works just the same in in tv that's meant for
00:06:30.620three-year-olds and sometimes I think you know whether it's Tom and Jerry hitting each other
00:06:34.680or you know Bluey and Bingo trying to figure out how to how to play together and with their parents
00:06:40.560there's a it's maybe a simplified version of that that world building right I think about like
00:06:47.220shows like Doc McStuffins where the action is like right up front and everything else in the
00:06:54.120background is kind of blurry right it's kind of it's like a desktop wallpaper for you know what's
00:06:59.820happening in the front end. But what's happening in the front end is world building, right? And
00:07:04.040it's teaching you about like, how you're supposed to help people or that you're supposed to help
00:07:08.240people in a certain given context. And I think that it's not just that it's world building,
00:07:13.960but it's also that I think we generally have a presumption about kids TV, that all the world
00:07:19.180building and all of the messaging is, is supposed to be positive, right? It's supposed to, you know,
00:07:25.960if I'm saying that everything that we, all media texts that we encounter are teaching us things,
00:07:30.780you know, surreptitiously or even unconsciously, you know, we expect kids TV to teach kids things,
00:07:38.380right? That's the expectation of children's television. And so that sort of ideological
00:07:44.280aspect you're talking about, I think is even more front and center with these shows because
00:07:48.000parents think, oh, well, this show is good because it's teaching my kids something
00:07:52.280positive, or something good, or something that will help them to become a good person in the
00:07:57.240world. Right. And that includes representation, too, which we can get into. I think we should
00:08:02.380establish a little bit of our positionality, to use an academic word. Like, we talked a little
00:08:08.780bit about yours, watching television with your daughters. Mine is very different in that I do
00:08:14.860not have kids i sporadically engage in various television texts when i am around my friend's
00:08:22.320kids and so that means sometimes it's when i'm watching them we'll watch something and sometimes
00:08:27.360it's like oh this happens at my my friend who lives in seattle when i stay at their house there
00:08:32.940they love waking me up first instead of their parents they're like i've met the parents like
00:08:38.160that too they they love it um they call me auntie blondie so they're like we're gonna go get auntie
00:08:43.060blondie they come down and they wake me up and they're like come watch tv with us it's 6 30 in
00:08:47.660the morning i get them like some cereal and like a giant thing of milk in a sippy cup right i'm like
00:08:53.380who has ever consumed as much milk and then we choose what we're gonna watch and so sometimes
00:08:59.780depending on like their ages it's a movie sometimes it's a tv show i've watched a bit of
00:09:05.580PAW Patrol the kids are kind of aging out of it yeah so that my PAW Patrol knowledge is not full
00:09:15.540yeah but does have a lot of vibes and also I know a lot about like the critique that it's
00:09:23.360propaganda which we're going to get into as well how much PAW Patrol have you personally watched
00:09:28.440so it's it's interesting as I think I described it to you and and Melody is that I'm conversational
00:09:34.700in PAW Patrol, but not fluent in PAW Patrol.
00:18:04.340How did Paw Patrol get such a hold on us?
00:18:06.980My parent friends say that it's unavoidable and they feel like so few people in their
00:18:13.520at Sears see the problems with the show that upholds a police state. Is anyone studying the
00:18:18.780effect that Paw Patrol or other shows with the same worldview are having on our kids?
00:18:24.320And this is from Cece. Why is Paw Patrol so beloved by kids? What makes it addictive in a
00:18:30.060way that Blu-ray is not? As an adult, I hate watching Paw Patrol for its black and white
00:18:35.160morality. The bad guy is always bad and painted in a very negative light as an overweight middle-aged
00:18:41.540man who is selfish and mean. And why can't people solve their own problems and always rely on Paw
00:18:47.360Patrol? Also, the clever merchandising, which my kids want, I think it's an example of merchandising
00:18:54.160opportunity disguised as a show for kids and makes me disgusted. I get the sense that this
00:19:00.080is a show, like a lot of kids' shows, that was almost like reverse engineered, right? They were
00:19:05.860like, what is something we can merchandize the shit out of? And then we can like, figure out0.95
00:19:12.380a narrative secondarily. Yeah, I think that part of your argument that it doesn't feel pernicious
00:19:18.840is because the narrative of the show is just an existing narrative, cultural narrative,
00:19:24.260right? Which is, if you need help, call the police, right? Or if you need help, call 911.
00:19:29.020And it's not doing much more than reproducing that narrative and adding puppy characters to it.
00:19:38.500So I think that there's a kind of ease to this show that is instantly understandable to people who just exist in the cultural atmosphere we exist in.
00:19:49.840right there are things about the show that are controversial right but there's nothing
00:19:54.100controversial about saying that its narratives are sort of deeply embedded in the culture right
00:19:59.360they don't have to do a lot of world building because the world that this show exists in is
00:20:03.780basically the one we exist in it's just dogs instead of of people right i would also say
00:20:09.920and because we've had this experience now a couple of times this year so you know if you your kid
00:20:16.740goes to public school or or or even if they don't right very often one of the things that that you
00:20:22.260get is like a visit from the fire truck yeah and kids love it kids love a fire truck and you get
00:20:26.900to climb on it and you know honk the horn or whatever um and and it's kind of an interesting
00:20:32.880firefighters have this cool object that gets to sort of signify what they do and get you know
00:20:40.800get the neighborhood excited about it like cops don't have a cool object that isn't a gun
00:20:46.880to get kids excited about but what cops do have is dogs and my both girls have had visits from
00:20:54.800like cops with dogs at their schools and they love it right because they got dogs right they
00:21:00.720got cool puppies that we get to hang out with i think paw patrol it's not only that it's just sort
00:21:04.900of reproducing this pre-existing cultural narrative it's also taking advantage of of like one of the
00:21:11.880biggest pr advantages cops have with kids is that they've got dogs right kids love dogs like what's
00:21:17.840wrong with dogs so what if there's a show and the cop is a dog right that's just better than you0.59
00:21:23.460could imagine and a puppy and a puppy not just a dog yeah not some old old stinky you know german
00:21:31.080shepherd just going back to the question asker who asked is it not that deep it isn't that deep
00:21:38.100yeah there's not a lot of complexity to this show even in the way that there is for some of the other
00:21:43.580shows that are that are kind of part of its if a part of its genre like i keep saying doc mcsteffans
00:21:49.420but doc mcsteffans right there's a slightly more slightly more complex sort of uh representation of
00:21:57.740like care and helpfulness within the context of that show than there is with this because
00:22:05.560because in Doc McStuffins it's about asking people to help you and people feeling a responsibility
00:22:12.060to care for each other whereas Paw Patrol this is their job right you just like press the button
00:22:17.700you know right and and the the appropriate dog comes out to help with the problem yeah yeah yeah
00:22:22.880And so that I think that you're right. There is a it's it's hard to talk about Paw Patrol to like lend nuance to Paw Patrol because it's just it's it's it's the point of the show is that it is not nuanced. Right. The point of the show is that it is clear as day. Everything about the show is super clear.
00:22:40.260And, yeah, I think especially for having conversations about the relationship between community members and policing, especially, you know, non-white community members and policing, like the show just does not have a space to talk about that.0.75
00:22:57.500So you either, in this situation, I think that the idea is you counter-program Paw Patrol with better versions of it, or you just try not to have your kid watch Paw Patrol.0.91
00:23:15.600Also, let's watch this instead, right?
00:23:19.020I do love that the person points out that like, why won't my kid get addicted to Bluey?
00:23:23.320I don't know. I'd like to meet this kid that is incapable of getting addicted to Bluey because I that is not my experience. I try again. I don't know.
00:23:34.140Yeah, I think that that's the best advice. Right. It's like if there's a show that like sucks. Right. Either it sucks because it's annoying or sucks because it has this complete lack of nuance and also is like reproducing these ideologies that are like propaganda like this. Yeah. Counterprogram.
00:23:51.100Yeah, there's a lot of kids TV out there.
00:23:53.060A lot of it on, you know, a lot of it on paid apps and things like that.
00:23:56.960But a lot of it on regular television and also freebie, you know, apps.
00:24:01.700There's a lot of different kids shows out there that are doing better work than Paw Patrol is doing.
00:24:08.020I'm sympathetic to the idea that it's hard to escape because we didn't escape it.
00:28:09.460and my parents never watched cartoons with me yeah i don't know i mean i i don't want to mount
00:28:15.560too big of a defense of ducktales but i feel like there's a yeah the class politics of ducktales
00:28:20.800might be interesting to dive to dive into there is there is he is like scrooge mcduck is kind of
00:28:27.260on the outs though it's it's it isn't endearing to everyone that he has that much money it's useful
00:28:32.320to huey dewey and louie but it's not necessarily right like he's grouchy and so you're supposed
00:28:38.540to learn that if you have too much money, you're grouchy. It's bad. It's bad to have that much
00:28:43.840money. All right. Next question. This is about kids TV more broadly. Yeah. And it's from Anya.
00:28:50.540Why is the trope of one girl character in a group of boys so persistent in kids TV? You see it on
00:28:57.580the Muppets. You see it on the Smurfs. You see it now in Paw Patrol. It's even in Stranger Things.
00:29:02.920How are we still doing this? Yeah, man. Yeah. What are your thoughts on this?
00:29:07.900so this show was made in was it 2013 am i right about that wow it's that old yeah and a lot of
00:29:16.720other shows were around then that don't have this problem so like daniel tiger's neighborhood is
00:29:21.620roughly that vintage and it it's got pretty good splits you know for representation it feels
00:29:28.440anachronistic for the show to be this bad at gender representation yeah in other words um given that
00:29:35.660I think a lot of its peers were released and came into the media sphere at a time when it would have seemed weird to have just the one girl, you know, dog on the on the show because it feels like, well, why would you make that mistake?
00:29:51.760I think it goes back to what we were talking about before. Like, this show never feels like it's doing something on purpose, in part because a lot of the things that it does, it does kind of by accident. And I was reading about it, and they tried to, after the first season, they added Everest to try to sort of address this problem.
00:30:11.860But but like at what point during the production process did somebody not bring that up, you know, that that it was going to be a thing?
00:30:18.400I mean, I think part of it is, you know, there is and this is this is part of why I think Paw Patrol in particular feels more forward with its whatever politics it has is in part because it does very clearly feel like a show designed for little boys to watch.
00:30:38.020yeah and and i think you know the same thing is true of super wings the same thing is basically
00:30:43.240true of octonauts on the other side of the ledger there are a lot of shows that are very
00:30:48.000focused shows in this like pre-k you know cgi space um that are really focused on little girls
00:30:56.060in particular or who's like point of view character as a little girl so like
00:30:59.440doc mcsteffans or uh jesse and nessie or the rocketeer shimmer and shine shows like that i
00:31:09.940Yeah, there's a lot of problems with Shimmer and Shine.1.00
00:31:12.940There is one boy character on Shimmer and Shine, and he is just a complete moron.
00:31:18.460And every episode is basically structured around the idea that there's this like elaborate thing happening with these genies.0.96
00:31:27.080And he's just completely unaware of it.
00:31:29.540I'm not saying this is I'm not advocating for Shimmer and Shine.
00:31:31.940I think Shimmer and Shine is as problematic as Paw Patrol in some ways.
00:31:36.980But I think that there are shows that feel very catered towards particular audiences based on gender.
00:31:44.260And I think Paw Patrol in some ways is in that mix, but also is kind of ham-fisted in the mistakes it makes in that respect.
00:31:52.680You know, I, I have noticed through osmosis that a lot of the shows on PBS kids, which all kind of blend together in my mind, like the characters are actually almost always pretty racially diverse. And there's no one main character. Like it's often like a team that's doing something like, it's always outdoors somehow. Maybe it's just like what the kids that I hang out with are watching. Like they're oftentimes exploring mountains or that sort of thing.
00:32:22.540like that to me seems like more of where if you're trying to be mindful about this stuff
00:32:29.300then you don't have a main character right you have many main characters who are all interesting
00:32:33.960and skilled in different ways and that is kind of the lesson of the show is that we collaborate
00:32:38.820to do things and like oftentimes they meet an expert who imparts knowledge but then also
00:32:45.020they rely on the knowledge and like curiosity and innovativeness of the the younger kids who
00:32:52.700make up this this larger worldview I mean in my experience thinking about shows that have been
00:33:00.580produced during and have had sort of like some sort of cultural purchase during the eight years
00:33:07.000that I've been a parent it feels like a convention at this point for shows to sort of foreground
00:33:14.540some some aspect or multiple aspects of of representational diversity on screen like it
00:33:20.660doesn't feel weird to me when there's a show that has a cast of characters who represent a sort of
00:33:26.480broad swath of of different races and ethnicities and and genders and it's stranger to encounter a
00:33:33.560show that feels very boy focused or feels very white right in a new show right i think this is
00:33:40.780a that's important because it's been such a huge problem in in kids media and in media in general
00:33:46.340but just watching what what we watch on tv i think that for for kids shows i mean i think it's very
00:33:53.840obviously been a point of emphasis in kids television production over at least the last
00:33:58.100several years i keep thinking about like they didn't necessarily need to gender the dogs like
00:34:03.360what if they just like just gave them weird dog names like spot and then they're just like this
00:34:09.820as a dog like to me that would be interesting and cool like to just think about like here are dogs
00:34:15.320that are doing work and we don't have to focus on like giving them pink hats or whatever um
00:34:21.340all right so our last question is a great example of why I love culture study readers
00:34:25.900it is from Mandy are the pups on call all the time when do they get breaks how do they not burn
00:34:32.040out is the show promoting underfunding of public services and reliance on privatization of complex
00:34:37.900work, as well as exploitation of non-profit workers, in this case dogs. I've thought about
00:34:43.000this too much. What do you think? Well, yeah, you've thought about it too much, but everybody's
00:34:49.880thought about it too much. It's the way of watching that we, I think, sometimes occupy,
00:34:55.740is that we overthink these things. And again, I think the reason why Paw Patrol becomes a target
00:35:02.680here, rightfully, is that when you start to overthink Paw Patrol, it immediately falls
00:35:08.440apart in a way that some of the other shows at least can, like, hold up to the sort of
00:35:13.920projections of parents in the audience, right?
00:35:16.380There are inconsistencies in Daniel Tiger's Neighborhood, but you get the sense that there's
00:35:21.640a real, like, world there, whereas Paw Patrol is, like, you know, is, like, two tonal shifts
00:35:56.760i mean do you think um is there a show like as a means of wrapping us up like is there a show that
00:36:07.700you have taken particular delight in watching and not because it's like a show that has jokes for
00:36:13.820adults too because i think sometimes adults fall into that trap like the show that you think is
00:36:18.960delightful on all levels and isn't doesn't fall apart the way that paw patrol does yeah
00:36:26.740so so i think bluey is the obvious example that that comes up in part because that's a show that
00:36:34.500that is just about being in a family and and what it's like to be in a family um i think that in
00:36:42.960this particular like genre space even the good shows are a little bit trying i think we talked
00:36:49.500about you were talking about your um the kids you hang out with who kind of grew out of this show
00:36:54.800And I think this type of show, right, whether it's Paw Patrol or Daniel Tiger's Neighborhood or Wish and Poof or, you know, The Rocketeer, this like this super formulaic CGI pre-K show really is the kind of show that kids grow out of.
00:37:14.000I you know, we don't we don't really watch many of these shows at all. Phoebe's for, you know, she was watching them, you know, maybe six months ago. And it's just not she's not into it anymore. And I think in some ways, the thing you then say about Paw Patrol is, well, they'll grow out of it. Right. But the other thing to say about Paw Patrol, especially if what we're talking about are the sort of uncritical assumptions it makes about what what policing is and the role that it serves in society.
00:37:42.040and what level of trust, you know, the imagined viewer of Paw Patrol is meant to put in the police
00:37:50.980is that, yeah, it's a show kids grow out of, but it's a show they encounter during a very
00:37:56.060formative period of their development, right? And so I admit that it is silly that I ask questions
00:38:04.320about whether, you know, Daniel Tiger's neighborhood is a constitutional monarchy
00:38:10.260or uh is the the king a figurehead um how is miss elena the child of a uh puppet and a human man
00:38:20.840like how i i admit those questions are silly right yeah but their questions i think0.79
00:38:26.600the questions that your your readers ask about paw patrol are are also silly but they're also
00:38:34.340important because kids are going to answer them at a time when they're coming up with answers for
00:38:39.840a lot of the questions they have about the world, right? And so Paw Patrol slots right in there as
00:38:44.700a kind of public service announcement for the fire departments, for sure, but also for the police,
00:38:49.000right? And that's the kind of thing that they just sort of can take with them. At its heart,
00:38:55.200that show is just a show about helpfulness and being a part of a community. But I think there
00:39:00.120are other shows that are about that, too. I think Wonder Pets is a really good one.
00:39:04.920You know, Daniel Tiger is silly, but it's also a really good one in that sense. There's a show
00:39:09.220that has been on and off of streaming platforms since it was created,
00:39:13.080but a show called Azmay and Roy that was on Max.
00:39:15.880It was part of the development of the Sesame Street brand into standalone shows.
00:39:22.040That show is really good if you can find it.
00:39:24.360And so, you know, I think that it's a genre that you just don't want to stick around too much in
00:39:33.020But the goal is to try to minimize the amount of learning that happens in that space that isn't just about this vague positivity towards being a helpful member of a community.
00:39:46.000I will say that Daniel Tiger is the only show that I have like a visceral reaction to.
00:39:50.980When I see it, I'm like, are they trying to anesthetize me?
00:39:55.960Like, are they trying to make the caregiver fall asleep right now?