Diabolical Lies - August 23, 2026


Nara Smith & the Great Tradwife Exodus

Topics
Does Hating Influencers Make You a Misogynist? Q&A: Creative Process, Conspiracy Theories, Careers Under Capitalism, & the Cop in Your Head

Episode Stats


Length

1 hour and 49 minutes

Words per minute

187.85

Word count

20,613

Sentence count

1,184

Harmful content

Misogyny

149

sentences flagged

Toxicity

75

sentences flagged

Hate speech

72

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
00:00:00.000 Oh, my God. I'm so excited. This is going to be so fun. Unique New York. Unique New York.
00:00:05.780 I actually have no idea what we're talking about today.
00:00:08.880 Okay.
00:00:09.260 I mean, like, I have, like, a rough idea, but I'm really excited.
00:00:12.540 Congratulations, because this episode of Diabolical Lies was brought to you by 1.4
00:00:17.340 million copies and counting of the number one New York Times bestselling novel yesteryear,
00:00:21.400 the professional tailspin it has sent TradWife PR reps into, and nobody else.
00:00:30.000 Oh, my God. You have immediately aggravated, like, an entire hive of people on Threads. 0.77
00:00:36.160 But I don't have a Threads account, so I'm only going to hear about that indirectly.
00:00:40.620 Yeah, Caro had to delay the start of this recording to respond to an op.
00:00:45.360 In honor of your impending motherhood, today we're talking about moms.
00:00:50.940 Yay!
00:00:51.600 But not just any moms.
00:00:54.300 But before we get into it, on that note, do you want to give everybody a quick update?
00:01:00.000 Yes, we announced this in our previous episode, but I just want to remind everyone that we are going to be going on a little mat leave hybrid construction for the rest of the year.
00:01:11.140 So we will be releasing one episode a month rather than two, and it will be a paid episode for our paid subscribers.
00:01:16.880 And that will be through the end of the year so that I can learn what breastfeeding is.
00:01:22.980 We will obviously keep up with our redistributions throughout this time period.
00:01:26.440 And we're going to have some fun, hopefully a little bit more chatty and silly episodes this fall. 0.79
00:01:32.320 I think people enjoyed watching us shoot the shit and laugh about Charlie Kirk and other stuff on our previous episodes. 0.86
00:01:38.640 So maybe we can carry that through. 0.97
00:01:40.400 We'll see how I'm doing postpartum.
00:01:42.940 But I feel like I'm going to want to talk about Charlie Kirk postpartum.
00:01:45.520 Nobody get assassinated this fall.
00:01:48.060 Otherwise, we're going to have too much to talk about.
00:01:50.160 I will return from postpartum if that happens.
00:01:53.560 Kara clocking in from the hospital bed.
00:01:55.840 I will sell the baby and return to my discourse pedestal.
00:02:00.660 Your first true love discourse.
00:02:02.600 Why are you dressed up again today?
00:02:05.700 Caroline, we've been over this.
00:02:07.780 I like to dress thematically.
00:02:10.320 I wore a hockey jersey for our heated rivalry episode.
00:02:13.600 I haven't noticed this once. 0.99
00:02:14.820 This is like the wife who's acting out. 1.00
00:02:16.700 I'm not noticing your haircuts. 1.00
00:02:18.840 Dude, I'm so locked in.
00:02:20.540 Right. So we have talked about Tradwives a lot. You, especially on the Yesteryear tour, 0.97
00:02:25.620 you're probably really tired of talking about this. But I think something that we've discussed
00:02:29.920 is how effective this propaganda is on its own terms. I think that we're both in agreement that
00:02:38.060 it is undeniably propaganda. And we hear all the time that this content is dangerous because
00:02:44.840 it's going to essentially trick impressionable young women into making decisions that will be
00:02:49.620 bad for them, like that they're getting a message from this content that they're not getting from
00:02:53.880 the broader culture, both conservatives and liberals treat this phenomenon as in some way
00:02:59.880 countercultural in that respect. I don't think that we actually have enough evidence yet to
00:03:04.260 determine if or what the long-term ramifications of this period will be, but I do think it already
00:03:11.360 tells us quite a bit about where we are right now. So today, I want to do a bit of media analysis of
00:03:17.200 two recent interviews with the most popular so-called trad wife influencers, Hannah Nealman
00:03:23.520 or Ballerina Farm in Vulture and Nara Smith on Call Her Daddy. Caro, have you read the Ballerina
00:03:29.580 Farm interview? I know what's going on. Okay, do you want to just summarize how people are
00:03:39.180 metabolizing these interviews? I think just generally speaking, people are noticing that
00:03:43.360 both Nara Smith and Hannah Nealman have made massive pivots in the last year, but in particular
00:03:49.580 in the last spring with their press, because both of them are pretty careful about when they actually
00:03:54.260 speak and when they just let their visuals speak for them. So I think they've made massive visual
00:03:59.320 pivots of their brands already. But this spring, both of them made pretty concerted efforts to say
00:04:04.600 quite literally that they are not trad wives and to kind of highlight all of the ways in which they
00:04:08.840 are closer to like the girl boss persona than anything else.
00:04:13.340 So we don't know Nara Smith and Hannah Nealman. So this episode is like, quote unquote, about
00:04:18.500 them, but it's really about what they tell us about us as a society. So I listened to Nara
00:04:24.460 Smith and I read Hannah Nealman's responses and I noticed a few themes, some similarities that I
00:04:30.420 want to tease apart today because it felt to me like they were operating from the same playbook.
00:04:35.880 So for a long time, this conversation has felt kind of circular to me. It's almost like this
00:04:42.220 logical pretzel where the accusation can also be weaponized as a defense. So skeptics or critics
00:04:48.340 will point out, you know, they have their own money, they're running their own businesses. These
00:04:51.680 are not women who are actually living the traditional values that they are aestheticizing
00:04:56.320 or exposed to the risks of those values. And then they can turn around in 2026 and go, yeah, 0.92
00:05:01.820 I have a job. I'm not a trad wife. Why is everyone calling me a trad wife? Stop calling me a trad 0.60
00:05:05.640 wife. Now that they each have like 10 million followers. You go in this like loop and then you
00:05:10.420 end up where you started and you're like, all right, well then what are we even talking about
00:05:13.760 here? Right. So when I was listening to and reading these interviews this time around,
00:05:17.320 I noticed something for the first time that I had not really picked up on before.
00:05:20.540 And it called to mind a framework that I want us to think about today
00:05:24.600 that comes from a feminist essayist and poet named Adrienne Rich from the 1970s.
00:05:30.080 And that is the distinction between motherhood as institution and mothering as experience.
00:05:37.660 To be specific, by the institution of motherhood, we are talking about a set of cultural practices.
00:05:44.580 We're talking about established social mechanisms that regulate the behavior of women.
00:05:49.780 We're talking about policies, the legal system, ideologies, and most importantly for our conversation today,
00:05:56.140 we are talking about the images and the aesthetics that govern patriarchal motherhood.
00:06:02.280 So we're talking about which qualities are idealized culturally through these systems
00:06:07.140 and which are punished. Some of the qualities associated with the ideal mother are self-denial,
00:06:12.820 this sense of inherent goodness, which we've talked about a lot on this show this year,
00:06:17.460 how putting women on a pedestal as naturally morally superior, whether you're talking about
00:06:23.560 them in the context of being a mother or, like, being a girl boss, that that is still a version
00:06:28.700 of benevolent sexism and whiteness, which we're going to get into later. So what's important to 0.60
00:06:35.380 remember here is that these ideas are reinforced to a population in many ways, but often the most
00:06:41.320 insidious ways and the most powerful mechanism that this happens is images and is aesthetics.
00:06:46.860 So that, all of that, is distinct in Rich's view from mothering as experience, which she defined as the biological, the spiritual, the very personal element of being a mother and forming a relationship with your child.
00:07:02.880 So mothering is your experience of this profoundly human act.
00:07:07.800 Motherhood is the strict set of social expectations around how to perform appropriately maternal behavior.
00:07:13.640 I think this is a really useful framework for this conversation, because Adrienne Rich became a mother in the United States in the 1950s. So very interesting time to be a white mother in this country. I'm going to have you read a snippet from a review and analysis of her book of Woman Born. 0.69
00:07:34.400 Katie going on an academic and intellectual journey to understand mothering so that I don't leave her behind.
00:07:39.240 she's like i get it so you're feeling it in your body is that correct
00:07:46.900 like asking chat gpt what would adrian rich say is the best way hypothetically to like
00:07:53.180 make sure a mother keeps texting me back oh my god the idea of chat gpt embodying like the ghost
00:08:00.320 of adrian rich is really is really sending me okay motherhood for rich is not a domestic issue
00:08:07.460 or simply a question of choice or lifestyle.
00:08:10.400 It affects every member of society,
00:08:12.320 from the mothers themselves to their children,
00:08:14.460 the fathers and childless,
00:08:15.940 for want of a better, more inclusive term, women.
00:08:19.080 But it has to be explored from a personal point of view. 0.81
00:08:22.340 For Rich, no issue is a better illustration
00:08:24.520 of how the personal is also political.
00:08:27.060 She starts her exploration of motherhood
00:08:28.880 by digging in her own private experience.
00:08:31.280 As she pours back over the journal entries
00:08:33.060 she wrote around the time when her children were little,
00:08:35.080 she realizes how ambivalent her feelings were not so much towards her children themselves as
00:08:40.620 towards the constraints of motherhood yes flagged that this is how she came to see a separation
00:08:45.660 between the experience of motherhood that is the potential relationship of any woman to her powers
00:08:50.880 of reproduction and to children and to the institution of motherhood described as ensuring 0.56
00:08:56.240 that that potential and all women shall remain under male control yeah that's so interesting
00:09:02.100 It really makes me think of how often this spring and summer I have been asked about my journey, like with motherhood in relation to my intellectual relationship to my book. 0.98
00:09:11.900 And I think that that's almost always a well-meaning question.
00:09:15.020 People are genuinely interested that I am pregnant while also on tour for this book.
00:09:19.600 But it really, I have always been kind of unsure of how to answer that question because it seems like there is a very clear answer that people want.
00:09:27.140 And it's not always the one that I want to give.
00:09:29.700 It can feel really counterculture to try to respond to that in public in any way other than what people expect.
00:09:36.900 I expected it to become a bigger part of the story when you told me you were pregnant.
00:09:42.640 Me too. I mean, I expected Tucker Carlson to drag my ass across this podcast floor. 0.99
00:09:46.740 It's just such a fraught subject, and that's what we're going to spend a lot of time talking about today. 0.97
00:09:52.860 So one way that I came to think about this in my research after reading Adrienne Rich and some of the other feminists that followed her and would apply her framework is that mothering is not inherently patriarchal.
00:10:06.880 That relationship is not inherently patriarchal.
00:10:09.980 But the institution of motherhood as a political, ideological, and aesthetic is patriarchal.
00:10:16.000 So that's tricky, right?
00:10:17.660 And there is a real slippery transitioning back and forth between the two in the Tradwith conversation.
00:10:24.440 So that's the lens that I want us to look through today. 0.93
00:10:27.080 So who are these women, right? 1.00
00:10:28.600 To establish why they are relevant totems for a conversation like this one, both of these women have somewhere between 10 million and 20 million followers. 1.00
00:10:36.200 So enormous followings.
00:10:39.180 Nara Smith is a German-South African woman who was raised in Germany.
00:10:43.160 She is married to a Mormon model named Lucky Blue Smith.
00:10:46.120 And while it's often emphasized that they are both working models,
00:10:49.920 I think that undersells the disparity of their fame when they got together.
00:10:54.440 It honestly reminds me a little bit of Justin Bieber and Hailey Baldwin.
00:10:58.380 Like, when they got married, Justin Bieber was incredibly famous,
00:11:01.740 and Hailey Baldwin was not an international superstar.
00:11:06.180 Many of us respected her of her own accord by that point, Katie, so...
00:11:09.720 But this is exactly what I'm talking about.
00:11:12.160 I would argue that now, in some ways, Hayley Bieber is a larger figure culturally than Justin Bieber is.
00:11:19.040 And so I think that you see something similar between Nara Smith and Lucky Blue Smith.
00:11:23.560 But back when they got together and kind of in the years leading up to that, Lucky Blue Smith was on the cover of Vogue.
00:11:29.280 He was on the cover of GQ.
00:11:30.760 He was Vogue model of the year.
00:11:32.440 He was like a Tumblr It boy of the 2010s.
00:11:35.200 He's also a few years older than Nara.
00:11:37.080 And he's wealthy, no?
00:11:38.340 He comes from a wealthy family?
00:11:39.740 Yes.
00:11:40.040 Yeah, so he was independently wealthy.
00:11:42.160 And they got together when Nara was still a teenager, and he was in his 20s.
00:11:46.460 She had her first baby right after she turned 19, and she's now 24 and has four children.
00:11:53.520 She also has a cookbook coming out soon.
00:11:56.040 Hannah Nealman was born in Utah.
00:11:58.200 She was raised Mormon and is married to a man named Daniel Nealman.
00:12:01.420 Together, they have nine children.
00:12:02.940 She is in her late 30s, and they run a farm in Utah called Ballerina Farm.
00:12:06.540 Something you'll notice in the profiles of Hannah is that there is this real preoccupation
00:12:10.180 with her as this source of mystery.
00:12:12.760 Like there's always this sense of the incongruence
00:12:14.980 between the images you are seeing
00:12:17.080 and like what you are interpreting
00:12:18.300 from these powerful images
00:12:20.080 and then what she says is happening.
00:12:22.720 So here is an example from a 2024 profile
00:12:25.940 of kind of what I mean.
00:12:27.860 This was the year that she kind of blew up.
00:12:29.940 Okay.
00:12:30.900 Is Hannah Nealman a modern homemaker
00:12:32.780 choosing her own path?
00:12:34.320 A deluded prisoner in a gilded cage of faith and family?
00:12:37.740 Her husband is the son of JetBlue founder David Nealman
00:12:40.260 and widely presumed to be independently wealthy.
00:12:42.860 Widely presumed is doing a lot of heavy lifting there. 1.00
00:12:45.860 Is she a privileged influencer 1.00
00:12:47.240 whose performative perfection masks the real work involved?
00:12:50.860 As she went about her day,
00:12:52.300 bundling her daughters into coats
00:12:53.980 and checking on a pen of pregnant Jersey cows, 0.98
00:12:56.840 Ms. Nealman sailed serenely around these questions,
00:12:59.760 citing family tradition rather than faith or ideology
00:13:02.440 as the force driving her life choices.
00:13:05.260 Okay.
00:13:05.280 Okay. So, I was reading a New Yorker piece earlier this week about Ariana Grande,
00:13:11.740 and there was this quote that the critic's access is not personal because it can't be.
00:13:18.020 That access is denied. It's a quote that kept coming back to me as I was working on this
00:13:22.920 outline because it's really noteworthy to me the way in which these profiles about
00:13:27.020 what are primarily cultural phenomena like ballerina farm often become very narrowly and
00:13:33.900 myopically personal, and the search for answers becomes very personal, as though, like, we can
00:13:38.680 find the answer within this individual woman's intentions, choices, awareness of her own
00:13:46.200 situation. I just want you to pay attention to that. There's an ex-Mormon creator named Alyssa
00:13:51.920 Grenfell, who I also wanted to shout out, who analyzes these women through a specifically Mormon 0.79
00:13:56.400 lens, if you're interested in that. Alyssa was married in the Mormon temple. She went to BYU.
00:14:01.080 She served a mission. So, her perspective on Lucky Blue Smith's family in particular
00:14:05.720 and the Nealman family is really fascinating. So, if you're interested in somebody who was
00:14:10.600 really, really a part of that religion and her take on all this, I got a lot out of her YouTube
00:14:15.800 videos. One thing about motherhood as an institution is that it is definitionally
00:14:21.220 white. The American sociologist Dorothy Roberts wrote in a 1992 essay about racism and patriarchy 0.60
00:14:29.200 within Adrienne Rich's institution of motherhood that whiteness in the U.S. is really seen as a 0.94
00:14:34.620 prerequisite to being the ideal mother. So she shows how Black motherhood evolved through hundreds 0.52
00:14:40.840 of years of slavery where Black women were forced to reproduce, but then were also often separated
00:14:46.900 from those children, to the opposite, which was compulsory sterilization and the broader
00:14:53.240 discouragement from having children if you are Black, this sort of innate suspicion 0.98
00:14:58.360 of the Black mother. Black children are disproportionately likely to be taken from 0.99
00:15:03.260 their mothers by the state. And I think the political rhetoric and the imagery of the
00:15:07.520 welfare queen, so like a Black mother who supposedly has, scare quotes, too many kids 0.84
00:15:12.340 and then takes advantage of the system with those kids, is one powerful example of how political 0.84
00:15:18.180 language and imagery are used to shape our collective understanding of acceptable versus
00:15:23.920 unacceptable motherhood. And all of that means that the cultural meaning of otherwise identical
00:15:31.760 behavior is going to change. So Hannah Nealman has nine children. That is empowering and beautiful
00:15:37.140 and all-American. If a Black woman has nine children, the cultural understanding of that
00:15:42.240 family is very different. Very different. The assumptions are going to be very different.
00:15:47.980 Here is another good example that I think illustrates this point from Dorothy Roberts
00:15:52.100 talking about Adrienne Rich in this essay. 1.00
00:15:55.500 Adrienne Rich distinguishes between, quote,
00:15:57.440 the experience of motherhood,
00:15:59.320 the relationship between a woman and her children,
00:16:01.760 and, quote, motherhood as enforced identity
00:16:04.080 and as political institution. 0.71
00:16:06.620 An unwed Black teenager, for example,
00:16:08.800 may experience motherhood as a rare source of self-affirmation,
00:16:12.000 while society deems her motherhood to be illegitimate and deviant.
00:16:15.920 She may experience caring for her child
00:16:17.860 as a determined struggle against harsh circumstances,
00:16:20.700 While society sees in her mothering the pathological perpetuation of poverty. Yeah. Some women may experience mothering as debilitating and intrusive, even though patriarchal ideology defines it as women's instinctive vocation. Some women may experience fulfillment and happiness in mothering, even though feminist theory calls it oppressive. Yeah. 0.98
00:16:40.780 Okay, so you can see how the institution absolutely shapes these experiences, but you can also see how the experience can be used to refute that institutional framing and how where you exist in relation to the institution is what determines how those images and ideas and behavior are perceived.
00:17:01.120 So, by way of explanation, Roberts basically says, historically, a white woman who was essentially trapped in her home, being pressured to reproduce, might see entering the workforce as liberatory, while a black woman who was forced to work outside the home and care for white people's kids may experience being in her own home, caring for her own children, as an act of resistance against the exact same system that is forcing the white mother to stay home.
00:17:27.760 So, I bring all this up to say, I think one of the more interesting layers of this conversation is that Nara Smith is a biracial woman. She's not African American, she's South African and German, but I think that really adds a complexity to the analysis.
00:17:42.160 Like, you could make the argument that there could be something subversive about what she is doing.
00:17:48.200 However, I think in order to be subverting something, there has to be a level of intention or at the very least awareness of that history and what you are trying to say about it.
00:17:58.520 And I just don't think we have any evidence that that is the case here. 0.56
00:18:01.480 Well, I would also add that she also married into a family and has been, up until this spring, leaning into, like, a religion and a traditional family structure that has traditionally also espoused whiteness. Mormon culture and Mormon religion is adamantly white. 0.65
00:18:16.680 I went down kind of a rabbit hole about the Mormon church's history with racism, and it ended up being like one of those things where you spend eight hours, and you're like, this is everything. This is the thesis. And then you come out the other side, and you're like, okay, so wait, the Mormon church, yeah, that's not like a revelation.
00:18:34.280 She has, at points, like, distanced herself from it,
00:18:38.040 and then at other points posted herself reading the Book of Mormon.
00:18:41.400 Lucky Blue Smith's family is very Mormon.
00:18:44.200 Anyway, when asked about her content, Smith often just says,
00:18:47.660 I'm just sharing my life. I'm just sharing what I love to do.
00:18:51.400 Here's an example of that, if you will please read.
00:18:55.080 Okay, so this is from a 2024 profile. Okay.
00:18:58.500 Smith is still trying to figure out where she fits amid all of the frenzy.
00:19:02.640 Quote, I never know what to say when people ask me what I do because technically, yes, I create content, she says.
00:19:08.020 But then I'm just living my life and sharing that with people, which a lot of people do.
00:19:12.500 There's an eagerness, almost a girlish giddiness to her voice that is at odds with the sultry whisper she uses in her TikToks.
00:19:19.360 Yeah. So, like, the most generous and charitable thing I could say here is, like, maybe it's all extended performance art, you know?
00:19:26.920 Maybe suggesting that this is all just her life as part of that performance, but we have never seen an outright acknowledgement of any intention to undermine the signals that she's sending in the content.
00:19:39.900 It's kind of subtext is text here.
00:19:42.640 We're going to get into this with the interviews from this spring, but I also just wonder, like, do journalists ever ask the questions that we want?
00:19:50.720 Like, has any journalist ever just asked her point blank, why do you use that voice?
00:19:55.280 Is that intentional?
00:19:56.060 Are you just instinctively whispering the whole time?
00:19:58.220 Because it's not your natural voice.
00:20:00.240 I've noticed that with a lot of profiles of Hannah Nealman as well,
00:20:02.640 that it's like the questions that they ask are not the questions that we want answered.
00:20:07.140 And so then you get this like Uncanny Valley, A24 backroom style version of like an article.
00:20:13.540 We were like, I guess this is a doppelganger of what I wanted to know,
00:20:17.520 but it's not really answering the questions I have.
00:20:19.800 You just skipped to like page 27 in the outline with that observation.
00:20:23.420 So thanks for that.
00:20:24.360 you're welcome okay so we're gonna do a two-year check-in right the first thing i want to do is
00:20:29.980 discuss the primary understanding of the significance of these interviews now which
00:20:33.400 is that okay hannah nealman and nara smith are pivoting away from the trad wife label because
00:20:38.400 it is no longer popular there was this big novel that came out this year called yesteryear which
00:20:42.800 like really threw cold water on the romantic elements of what is being presented here
00:20:46.460 and like oh what do you know now these two are going on a media circuit being like trad wife
00:20:50.620 What's a trad wife? I don't even know what that is. And it is true that the aesthetic shift is 0.99
00:20:55.880 worth calling out. So Caro, I'm going to show you a picture of Nara in her Call Her Daddy interview
00:21:00.500 and a picture from Hannah's recent shoot if you can just describe. Let me guess, they're both
00:21:05.320 wearing pants. Are they both wearing pants, Katie? You see. Just really quickly, I went to a school
00:21:12.900 that was relatively conservative and I was on a rowing team that had a lot of Christian women on
00:21:16.940 it. And there are some Christian women who have become increasingly Christian as the times have
00:21:22.560 gone on. And one of them posted on Instagram the other day that she only wears dresses because she
00:21:27.640 wants her daughter to like see what a woman is. And I was like, girl, girl. What is a woman?
00:21:35.940 What is a woman? What is a woman? I don't even know what a woman is. Should we look up the 1.00
00:21:40.240 definition? Hold on. I'll pull up the definition on my phone. I commend her for going even more
00:21:45.660 hardcore than just being like i don't like trans people she's like i don't like women who wear 1.00
00:21:50.200 pants i don't like pants wow you really brought it up to 11 um okay so i'm looking at the two 0.56
00:21:57.980 pictures hannah nealman is in like a chore jacket that looks oversized like a men's chore jacket and
00:22:04.380 she's kneeling in a field and then nara smith is wearing a very simple outfit basically the exact
00:22:09.820 opposite of the outfits she wears in her videos.
00:22:11.660 It's like a heather gray cashmere sweater
00:22:14.760 and a pair of blue jeans.
00:22:17.240 I don't think either of them wore jeans
00:22:19.100 for the entirety of 2024.
00:22:21.180 Yeah, they're both wearing jeans.
00:22:23.180 All right, now I'm going to have you compare that 0.78
00:22:24.860 to the aesthetics in the Evie magazine cover. 0.98
00:22:29.080 Oh my God, Katie, the Romag. 1.00
00:22:31.340 Maybe you can go get your copy out from-
00:22:33.680 The Romag.
00:22:34.820 To the $110 I spent on my annual Evie membership.
00:22:38.560 Okay, so we have Hannah Nealman on Evie Magazine, which is the conservative Cosmo that Katie and I covered about a year ago in our Edible episode. 1.00
00:22:49.860 She is wearing a milkmaid dress that I broke. 0.87
00:22:52.940 I broke the story on that.
00:22:54.420 Remember when I found that on Evie Magazine?
00:22:57.180 Do you remember when I stumbled upon?
00:22:58.660 You found like a URL that wasn't supposed to be live.
00:23:01.620 I found their like launching page for their Mommy's Milky Boy jug dress.
00:23:06.780 Which really just goes to show you that fucking nobody is reading this magazine because you clicked like a very public link and you were like, um, what is this? 0.77
00:23:15.460 And the woman wearing the dress. 0.99
00:23:17.140 This is their mommy's milky boy dress.
00:23:19.060 So Hannah Nealman is wearing the milkmaid dress that Evie made, but she is very noticeably not showing the front because if you look at the milkmaid dress online, it's for like a woman with E-cups and it like basically shows your areolas. 0.84
00:23:32.260 It's so low in the front.
00:23:34.420 So she's wearing a white milkmaid dress.
00:23:35.820 she's milking a cow she has her hair tied back and like a little cowboy bandana and she's looking
00:23:41.780 sort of out at you while she milks the cow under a caption that says the new american dream and
00:23:46.920 this is a magazine that was just littered with anti-birth control and pro-highway sentiment
00:23:52.160 do you remember that whole op-ed that was like i love america because of the highway america is
00:24:00.520 cars america's roadway system is just something that makes me feel our political environment 0.99
00:24:06.460 could not be fucking stupider i swear to god it gets dumber every day every day it feels like 0.99
00:24:11.820 the onion is just psyoping the fuck out of us i just love the idea of leftists being like we 1.00
00:24:16.340 want trains and the woman who write for evie being like we like cars yeah yeah you want
00:24:21.020 trains well i want more overpasses you know what this country needs is more cement
00:24:27.920 oh my god okay and then here's a still image from the collaboration they did
00:24:34.580 at ballerina farm if you can describe kind of what the aesthetics are happening here
00:24:39.260 all right from right to left you have lucky blue looking like an extra from greece you have nara
00:24:45.420 smith wearing a like conservative fitted blue prairie dress with her baby you have hannah
00:24:52.720 Nealman wearing another conservative yellow prairie dress holding her baby. You have Daniel
00:24:58.720 Nealman who grew up in Connecticut wearing cowboy boots and a cowboy hat. And you have children
00:25:03.620 just basically like spilling out of the rafters all around them. And an American flag in the top
00:25:08.640 left. Big, big conspicuous American flag. That's right. All right. And then last one. This is the
00:25:14.100 last big interview that Nara Smith did on Jay Shetty in 2025. Of course she did Jay Shetty. Jay
00:25:21.140 Shetty is really doing the rounds.
00:25:23.980 Okay, yeah, you have her in a prairie dress with, like, penny loafers and a sweater over her shoulders. 0.52
00:25:30.900 Very 1950s style. 0.83
00:25:32.720 Yes.
00:25:32.940 Like, almost 1950s cosplay, actually, that outfit.
00:25:36.160 I am incredibly loafer curious, I just have to say.
00:25:39.820 I love penny loafers.
00:25:41.540 Let the record show, Nora Smith has great style.
00:25:44.360 It's just what style she's choosing to wear.
00:25:46.540 She does.
00:25:47.380 Okay, so, this aesthetic shift, genuinely a new development.
00:25:52.840 This is a marked shift.
00:25:55.560 However, I was surprised to find that even in these 2024 and 2025 profiles and interviews, 0.71
00:26:03.120 these women were already verbally disavowing the label.
00:26:08.200 So, in 2024, Nara had a big profile come out in Harper's Bazaar where she said this, if you will please read.
00:26:15.180 That's one of the narratives that I have a really hard time wrapping my head around.
00:26:18.800 The trad wife, whatever it is, she says.
00:26:21.140 You don't see me getting on a plane, hopping to New York, modeling, coming back, all while I have a newborn, paying bills, filming content, getting my kids dressed.
00:26:30.380 Being put into a certain box just because people think that I'm slaving away is so weird to me.
00:26:35.300 I'm a working mom who gets to go about her day in a very different way than someone with a normal 9-to-5 job would.
00:26:41.800 And I just want to pause really quickly. 0.98
00:26:43.540 Nara Smith was using the Tradwife hashtag when she was growing her account.
00:26:47.480 So do with that what you will.
00:26:50.180 I don't even know what that is.
00:26:52.120 What is the word? 1.00
00:26:54.220 What is feminism? 1.00
00:26:55.660 What is feminism? 1.00
00:26:56.400 What is feminism? 1.00
00:26:58.000 What is a woman and what is feminism? 1.00
00:26:59.660 The absolute weight that plausible deniability has carried for these women over the last couple of years. 1.00
00:27:06.840 I need to start doing that myself. 0.87
00:27:08.380 Okay.
00:27:09.000 So this is almost identical for the record to the argument she makes on Call Her Daddy
00:27:12.420 that we are going to cosplay later when you clog in as Nara Smith.
00:27:16.260 Clocking in as Nara Smith as Osama bin Laden as Carol.
00:27:21.340 I'm going to make you do the voice.
00:27:23.340 Similarly, in 2024, in the Sunday Times article that prompted us to start this very podcast,
00:27:28.980 Hannah says this.
00:27:32.100 Okay, so this is...
00:27:33.240 She's talking about the trad wife label.
00:27:35.160 Okay.
00:27:36.600 Nealman, however, thinks otherwise.
00:27:38.540 I don't necessarily identify with it, she says, because we are traditional in the sense that it's a man and a woman, we have children, but I do feel like we're paving a lot of paths that haven't been paved before.
00:27:49.020 That is the biggest paradox. 0.99
00:27:50.940 In selling the life of a stay-at-home mother, Nealman and the other tradwives have created high-earning jobs. 0.98
00:27:56.220 They are being paid to act out of fantasy. 0.97
00:27:58.860 So for me to have the label of a traditional woman, she continues cautiously, I'm kind of like, I don't know if I identify with that.
00:28:06.000 Keep going, Hannah!
00:28:07.740 Keep going!
00:28:09.080 It's a less fervent denial than Nara Smith is making,
00:28:12.500 where she's like completely rejecting it.
00:28:14.500 Hannah's a little more gentle about it.
00:28:17.200 But I was surprised to revisit these interviews and find this.
00:28:21.240 They've both been fairly consistent in this position when asked over the years.
00:28:24.860 But again, verbally, right?
00:28:26.400 What are you talking about? That's not what I am.
00:28:28.620 This is the first time that the aesthetics accompanying those comments seem to support them.
00:28:33.600 I would also just add to that, again,
00:28:35.600 this is where I wish that there were follow-up questions or if the follow-up questions were
00:28:40.700 asked that they would be included in the articles where it's like, yeah, but it doesn't really
00:28:44.020 matter to me if they identify with the term. I want to know what Hannah Nillman thinks about 0.85
00:28:47.620 Charlie Kirk amplifying her profile. I want to know what Nara Smith thinks about her husband
00:28:53.100 liking like MAGA videos and Christian. Like I'm like, I don't care what you think about the term.
00:28:58.700 That's not really relevant. The question is like, what do you think about the implications of the
00:29:03.240 term in the context of what was happening yeah it'd be like if you're like interviewing andrew
00:29:07.500 tate and he's like misogynist me no no no i don't identify with the term i i'm actually in a 50 50
00:29:13.840 partnership and i really respect women all the sex trafficking stuff is just because because it goes
00:29:18.020 viral like oh i can't wait no i can't wait for the clickbait head to head that's a podcast who 0.96
00:29:23.940 compares andrew tate to hannah neilman but they're the same fucking this is the same phenomenon yes 0.96
00:29:31.500 As ridiculous as that sounds, the same mechanisms are at play here. So, I guess what I'm getting at, though, with these images and, like, this round of interviews is that I don't think the most interesting way to interpret what is happening here is as a new disavowal of something. 0.54
00:29:46.040 Yeah.
00:29:46.380 But I do think that things are shifting. And like I said, I noticed a few parallels in these interviews and then noticed more when I went back and read the old ones that I want to talk about. So, now we're going to compare the high points of the public relations playbook, and then we'll talk about what it means.
00:29:58.780 So the first theme that appears in both interviews is virality as an absolving force.
00:30:05.320 So you are outsourcing your decisions and your culpability to what the internet is responding to.
00:30:11.160 The second is unprompted proactive defense of their husbands or preempting criticism about their husbands.
00:30:18.200 That's interesting.
00:30:18.780 And the third and most important is accusing the audience of not listening or otherwise willfully misunderstanding them.
00:30:27.360 So we're going to do a little exercise where I'm going to be the interviewer,
00:30:30.460 you're going to be the interviewee, and then we will talk about it. So we're going to read this
00:30:34.420 ourselves versus listening to it. I need you to clock in as Nara Smith, and I'm going to clock
00:30:38.940 in as Alex Cooper. This is the portion that I want us to pay attention to about the role of
00:30:44.880 virality. Okay. Okay. You did the classic, like, my husband said he was hungry for,
00:30:51.100 and then I literally just looked and I was like, oh my God, but I feel like everyone has that
00:30:56.160 core memory of like, I remember when she first popped up on the scene for me, but to anyone who
00:31:01.940 maybe lives under a rock that is watching this, can you explain what people can expect in one of
00:31:06.280 your videos? It's a confusing question. I think it was born out of this very coincidental place.
00:31:13.420 Okay, so let me go back. I had my second son, my first son, my second baby, and I was feeling
00:31:18.580 really crappy and I didn't know what was going on. So I got diagnosed with an autoimmune disease
00:31:22.960 and my eczema started flaring up really bad
00:31:25.280 to the point where I felt genuinely crippled by it
00:31:27.800 because I couldn't really go out,
00:31:29.180 I couldn't use my hands,
00:31:30.120 I couldn't brush my hair.
00:31:31.560 The bob also came from that
00:31:32.820 because I was like,
00:31:33.700 I can't do my curls anymore
00:31:34.800 because of all these health issues. 1.00
00:31:36.560 And also, not being from America,
00:31:38.420 I didn't quite know what it meant
00:31:39.600 eating processed food here
00:31:40.820 because a lot of ingredients in our food
00:31:42.480 are not good for us.
00:31:43.780 So I did so much research
00:31:45.140 to the point where I was like,
00:31:46.220 okay, well, I guess I'll just have to make everything
00:31:48.120 from scratch because that feels the safest to me.
00:31:50.800 So I started doing that
00:31:52.060 and then got on TikTok and started sharing that.
00:31:54.340 And that's when the whole situation kind of happened.
00:31:56.720 And then during COVID,
00:31:57.820 I couldn't really wear any of my fun outfits everywhere.
00:32:00.180 So I decided to wear them in the kitchen.
00:32:02.120 Oh my God. 0.73
00:32:03.040 My daughters loved it.
00:32:04.000 And it was just this thing that kind of happened.
00:32:05.940 Okay, okay.
00:32:06.980 And it was just this thing that kind of happened.
00:32:08.880 And then the voice, okay, here we go.
00:32:10.660 And then the voice.
00:32:11.720 I think there are components to my content.
00:32:14.040 It's the cooking from scratch.
00:32:15.480 And then there's the fashion.
00:32:16.920 And then there's the voice.
00:32:17.980 And all these pieces were born individually.
00:32:20.720 The voice came from me having put my baby down,
00:32:23.460 and I was like, I've just spent so much time putting you down,
00:32:26.900 there's no way I'm going to jeopardize waking you up.
00:32:30.740 Mom's gotta work.
00:32:32.140 Wow, okay.
00:32:33.260 I gotta get this video up.
00:32:34.880 I take no days up, so we just gotta make it happen.
00:32:38.140 So I spoke really softly and quietly,
00:32:40.460 and I didn't wake my kid up, and then I posted it,
00:32:43.260 and that's how the voice kind of came about.
00:32:45.280 So everything was born out of this really innocent place.
00:32:49.520 What post do you remember first going viral?
00:32:52.220 It was this one where we had a bunch of peaches at home, and my kids actually wanted bread and jam.
00:32:57.220 My kids love bread and jam.
00:32:59.140 So I was like, okay, great, let me just make bread for the first time on camera.
00:33:03.100 Why not?
00:33:03.960 So I did.
00:33:04.600 And that was the first video that kind of popped off because I was like, my kids stumbled into my room asking me for bread and jam, and they actually did.
00:33:12.860 Did it take hours to make?
00:33:14.600 Yeah.
00:33:15.320 Did they still enjoy it and ask for it?
00:33:17.420 Yes.
00:33:18.220 So that was the first video.
00:33:19.600 And then after that, I didn't really tap into it for a while.
00:33:22.760 I kind of just sprinkled it in because I didn't quite realize that people would want that.
00:33:27.060 And then I kind of just continued doing it.
00:33:29.860 So it started a little bit as like a this just so happened.
00:33:32.840 And you're kind of recognizing, okay, people like a little bit of this, a little bit of that.
00:33:36.880 But you now have gone on to create and curate such a specific branded world.
00:33:41.040 When do you think this clear vision kind of came to fruition for you where you were like,
00:33:45.140 this is a business for me and I actually can execute this on a level that's not just a fun
00:33:49.560 happenstance thing. I think it kind of took a minute. Everything kind of went insanely viral
00:33:55.600 when I was pregnant with my third baby, Whimsy, and I didn't really see it as a business. I was
00:34:00.700 like, oh great, I'm earning money all of a sudden. I can do this. But I never thought about it as
00:34:05.020 anything bigger. Okay, this plays into our girl boss episode. Aw shucks. Aw shucks. But then
00:34:12.040 obviously the more I did it and the more deals came in and the more conversations I had with my
00:34:15.940 agents at the time, the more I realized, oh, I could actually do this as a job and have the
00:34:20.520 flexibility of being at home with my kids. Flag that. And then obviously now it's evolved into
00:34:25.220 this full scale business that I'm still executing myself. Flag that, which is crazy. I film, I pick
00:34:30.740 the outfits, I pick the recipe, I film it myself on a tripod, I edit it myself. Flag that. And then
00:34:35.780 when the kids go to sleep, I do the voiceover, get it up the next day. So it's basically a one
00:34:40.160 woman show flag that and it's been really eye-opening to me to now be able to basically
00:34:44.780 do whatever i feel like okay caro thoughts yeah i have about i have i have some flags at the end
00:34:51.580 um i mean by and large i think this interview is really emblematic of something you and i've
00:34:56.700 been keying into lately which is like the pipeline of how women become business women
00:35:01.500 and i want to give nara smith empathy here because i do think there is an expectation as we have
00:35:06.880 discussed with alex earl with taylor swift with alex cooper with all of these people
00:35:10.340 you have to or it seems like people feel obliged to or feel a pressure to
00:35:15.320 imply that the work that you did was effortless you cannot imply strategy or intent because then
00:35:21.740 you'll be probably perceived as conniving or as insincere or inauthentic terms that i think
00:35:27.240 plague women more than men so i i completely understand that but that is what i'm noticing
00:35:31.400 on this there's this whole idea of it was completely accidental i tripped and stumbled
00:35:35.780 into a co-chair gown to make homemade bread and jam for my kids. I had no idea that anyone would
00:35:41.360 care about it. The voice was totally organic. And then after I went mega viral 50 times, I thought,
00:35:47.620 oh, shucks, maybe I can make a career out of this. It's all very accidental. And it's very in line
00:35:51.800 with how every woman talks about the early phase of her career. She's not necessarily doing something 0.97
00:35:56.500 new. The childcare thing is something I want to come back to again and again. She is still
00:36:00.900 insisting, and Hannah Nealman is still refusing to clarify, that their relationship to child care
00:36:06.280 does not include outside help. I don't believe that it's a one-woman show. Or if you are calling
00:36:10.980 it a one-woman show, I think you are willfully obfuscating the work that other people are doing
00:36:15.140 to make this happen. I also found the, oh great, I'm earning money, I can do this. I never thought
00:36:22.980 about this, but now it's a job that I can have and have the flexibility of being home with my kids.
00:36:27.340 Yeah, exactly.
00:36:28.560 That, to me, also called to mind the MLM rhetoric.
00:36:32.240 It's giving, like, LinkedIn ad.
00:36:33.780 Yeah. Like, oh, you can have the flexibility to be home with your children.
00:36:37.680 Every sentence is so loaded and is such a perfect example of so many themes that we've been talking about on the show this year in particular.
00:36:46.340 So, later in the episode, they expand on this, that there are all these, to use their words, innocent explanations for how and why.
00:36:54.300 Innocent is such a loaded term.
00:36:56.160 Right?
00:36:57.020 Why the aesthetics developed in this highly specific way.
00:37:01.800 So did you notice that she talks about how things started going super viral for two reasons?
00:37:07.180 One, she was visibly pregnant with her third child.
00:37:10.300 She had a visible bump. 0.99
00:37:12.160 So pregnancy was a catalyst for virality. 0.99
00:37:14.880 And B, not just cooking, but the videos where she was making things in the most needlessly labor and time intensive way possible was what started to grow her account. 0.86
00:37:25.560 So another example she gives of an early viral video is making a PB&J from scratch. 0.91
00:37:30.500 She makes the bread, she makes the jelly, she makes the peanut butter from scratch.
00:37:34.820 So you are taking something that is traditionally associated with being a very quick, low effort, kind of give up meal,
00:37:41.920 and you're intentionally transforming it into something that is extremely taxing.
00:37:47.220 Those are the two elements where she saw the most traction.
00:37:49.820 And I also think that you're couching it in a context that is ripe for argument online, which is a medical problem, immediately creating this insulation and also opening you up to like the Maha discourse that has been exploding around the same time period.
00:38:07.600 Oh, we're going to get there.
00:38:08.560 Okay, cool. Hell yeah.
00:38:09.920 Yep.
00:38:10.260 Oh, yeah.
00:38:11.660 We're going to get there right now, actually.
00:38:15.240 We're here.
00:38:16.040 Perfect segue.
00:38:16.560 We've arrived.
00:38:17.080 Thank you. Actually, we're here already.
00:38:19.820 In another video, she opens the video by saying her toddler woke up with a sore throat and she, quote, doesn't keep traditional medicine in the house.
00:38:29.740 So she decides to make cough drops from scratch.
00:38:33.060 Okay, okay. Pause right there. I have to say something. I have to say something.
00:38:37.460 In the interview with Alex Cooper, she was basically implying, like, yeah, I made the bread and jam later and it took a while for the kids to eat, but, like, they still enjoyed it later. 0.98
00:38:44.580 If your kid wakes up with a cough with a sore throat, that's a bullshit timeline. 0.94
00:38:49.540 I'm sorry. 0.99
00:38:50.240 Like, so they're waiting eight hours?
00:38:52.200 You're like, okay, I'll have a cough drop for you in eight hours.
00:38:55.400 It's crazy.
00:38:56.340 Okay, continue.
00:38:57.160 Hang on, hang on.
00:38:57.940 Go watch Bluey. 1.00
00:39:00.220 Mommy has to make your cough. 0.99
00:39:02.760 Papa Bluey. 1.00
00:39:04.160 Lucky Bluey Smith.
00:39:06.440 I'm sure that Lucky Blue makes his own homemade Bluey cartoons from scratch. 1.00
00:39:11.060 Mom has to fetishize Maha on the internet really quick.
00:39:14.380 so like yes there's there's an obvious element of absurdity here that in my mind when i first
00:39:21.460 saw these videos i was like this has to be performance art there's no way this isn't
00:39:26.380 intended to be satire but there is an undeniable baiting of a particular worldview especially in
00:39:33.240 the public health environment that we are in right now saying that you don't keep traditional
00:39:37.340 medicine in your house that is a dog whistle yeah but in any case we basically get this very
00:39:42.780 careful explanation for every component part of a Nara Smith video. I was wearing frilly dresses
00:39:48.620 because it was COVID and I couldn't leave the house, and I was pregnant. My voice is soft and
00:39:54.040 sultry because I record the voiceover after my kids are napping. I'm cooking from scratch because
00:39:58.940 I have an autoimmune disease. But it turns out a pregnant woman in a frilly dress in a beautiful 1.00
00:40:05.060 kitchen making a needlessly labor-intensive meal and speaking in an extremely soft voice,
00:40:09.560 that's what went viral so i kept doing it who would have thought because that's what you people 0.99
00:40:16.100 wanted you're the pervs you fucking you wanted this later cooper gives her this opening by being 0.99
00:40:24.520 like well and you know once you saw it was working you were like really savvy to monetize it this is 1.00
00:40:28.880 the society we live in these are the roles that people want to see women in and like you leaning
00:40:33.480 into that and making money off of that is brilliant capitalism and nara says this alex
00:40:41.480 cooper being like i envy what you built oh my god okay this is nara this is nara's response okay
00:40:53.520 but i do want to push people's mental boundaries to be like oh a woman can exist in all these 0.99
00:40:59.400 different spaces flag that flag that fucking fucking man on the moon flag that and I feel 0.99
00:41:11.020 like I'm trying to do that and another reason why we're talking about this is because I think people 0.99
00:41:15.900 should really try to listen okay because it's because it's not just me I think that women in
00:41:22.580 general in all different areas of their lives get put into these categories and I want to have that 0.97
00:41:27.860 bigger conversation of let's not do that as a society. Let's let women exist in the spaces 1.00
00:41:33.320 that they want to exist and not pigeonhole them into one specific thing because women are 1.00
00:41:38.460 multifaceted. Like we all do it in whatever capacity. I'm going to go into labor. I think 1.00
00:41:45.940 my water is going to break when I'm reading this. Like we do it all in whatever capacity that is,
00:41:50.460 whether that's in the working field or at home or wherever that may be. And I think let's have
00:41:55.120 a bigger conversation and not zero in on what I do because that's not accurate okay note that
00:42:03.260 every single video is filmed in her kitchen as a supposed response to a request from a husband or 1.00
00:42:11.300 child for food it is the epitome of the category that society pigeonholes women in so there's like
00:42:19.180 this recognition of the broader context and social meaning here so like on one hand cooper acknowledges
00:42:25.080 that this whatever this is sells right they're referencing the aesthetic that they both know
00:42:30.740 she's selling and the subtext is the ideological associations with that aesthetic whereas her
00:42:37.380 framing is like well i'm just trying to show women they can be multifaceted and we shouldn't
00:42:41.100 put women in boxes it was interesting to me the way in which this conversation flipped back and
00:42:45.760 forth between an acknowledgement that the content inevitably has a broader social message and like
00:42:51.140 she's just insisting the message is something else. And it's like the simultaneous defense
00:42:55.280 that, no, no, no, this is actually just the product of completely non-ideological business
00:42:59.140 decisions. This is just a bunch of things that people were responding well to, so I just started
00:43:03.400 doing it. And it's like, well, which is it? Right. And again, this reminds me of the
00:43:06.940 conversation we had in our last episode with Paige Lorenz, where it's really fascinating to
00:43:10.920 me the way that conservative women, I don't know what Nara Smith and Hannah Nielman's private 0.99
00:43:15.480 politics are, but they are absolutely channeling conservative politics and espousing conservative 1.00
00:43:20.680 politics. The Nealmans have openly talked about being pro-life, openly talked about, you know,
00:43:25.020 disavowing feminism. Nara Smith and Lucky Blue have been associated to the Trumps in the past,
00:43:29.340 so I'm going to assume that they're still conservative women. The ways in which 0.96
00:43:32.300 conservative women will just channel feminist rhetoric and use it for their own ends, but also 1.00
00:43:39.500 muddy the waters to the point that it actually renders the whole conversation almost impossible 1.00
00:43:44.900 to parse, I don't even know if it's intentional, but I guess you could argue that it is a really 1.00
00:43:49.080 boiled down version of choice feminism. But it's a really great way to kneecap these conversations 1.00
00:43:54.680 if you're not going to have a journalist who's going to force you to clarify what you mean.
00:43:59.520 And who better to sit down with than Alex Cooper or Jay Shetty?
00:44:03.800 Right. They're not going to push you. The whole point is that they're there to be safe.
00:44:08.180 I heard that and I was like, do you think I'm fucking stupid? Do you think I am fucking stupid? 1.00
00:44:13.460 Look me in my eyes and tell me your goal is to... 1.00
00:44:17.700 Look me in my hill house dress.
00:44:20.040 Look me in my cosplay prairie dress outfit and tell me.
00:44:24.960 Katie is waterboarding, or not waterboarding. 1.00
00:44:29.040 What is the, what's waterboarding with your tits? 1.00
00:44:31.440 I'm waterboarding you with my ample bosom. 1.00
00:44:34.440 What is it called? 1.00
00:44:35.020 Motorboating.
00:44:36.220 Really, really close though.
00:44:38.800 Good job.
00:44:40.160 You were so close, sweetie. 1.00
00:44:41.320 Waterboarding with your tits. 1.00
00:44:42.720 You can tell Riley's a lucky man. 1.00
00:44:44.980 I just flashed Caroline.
00:44:46.920 and that's why we don't do video.
00:44:49.260 I have to keep her interested.
00:44:50.700 This is my last chance to make sure she remembers me
00:44:53.200 after she enters the institution of motherhood.
00:44:55.860 Okay.
00:44:56.940 Oh, one other thing I wanted to note on this.
00:44:58.620 One defense that you'll often hear for Smith 1.00
00:45:00.360 is like, well, she's just a cooking creator. 0.97
00:45:02.020 Like, that's really what she is.
00:45:03.320 She's just a cooking content creator. 0.99
00:45:04.860 She's just a chef, right? 0.98
00:45:06.060 Yeah. 0.93
00:45:06.480 I saw an interesting profile of her
00:45:08.060 where the journalist made the point
00:45:09.640 that I thought was really astute,
00:45:11.120 where like, her videos are not received
00:45:14.200 in the same way cooking videos are received.
00:45:16.520 you can't use her recipes you can't emulate her recipes she doesn't include recipes in these
00:45:20.900 videos most cooking like think about like an alice and roman yeah people will like recreate an alice
00:45:25.940 and roman dish and then post it no one does that with a nara smith video and they basically point
00:45:30.420 out like huh as a food creator it seems pretty obvious that smith's content is designed purely
00:45:35.540 for entertainment or some other purpose not as like a utility there's a similar version of this
00:45:42.020 that there's this guy on Instagram
00:45:43.520 who does, like, sexual cooking videos 0.93
00:45:45.780 where he's, like, smacking the dough. 0.54
00:45:49.900 It's weird. It's fucking weird. 0.99
00:45:51.340 But it's, like, sexualized food videos. 0.99
00:45:52.860 Sounds like you like it the way that you're smiling.
00:45:56.240 Sounds like you're actually pretty into it.
00:45:58.920 So, I don't know.
00:46:00.960 No, Carolyn, you know what I'm into,
00:46:02.440 and it's not sexy food.
00:46:05.480 I would also say, I'm curious,
00:46:07.440 because she does have a cookbook coming out,
00:46:09.040 and so that could change over time
00:46:11.240 as she is moving towards this kind of pivot away from that branding,
00:46:15.240 and we'll see how the cookbook goes.
00:46:17.060 There was a section that I ultimately cut from my outline
00:46:19.780 where we were going to analyze the imagery of the cookbook cover,
00:46:24.000 but have you seen the cover?
00:46:25.460 Yeah, yeah, yeah, I have.
00:46:26.420 She's coming out with the same UK publisher that I have.
00:46:29.180 LOL.
00:46:29.620 Oh, nice.
00:46:30.380 The cover of the cookbook is very, it's almost like couture in a way,
00:46:34.140 but she is the table.
00:46:36.240 It's like she's wearing this gingham pink dress and the table.
00:46:39.300 It's cool.
00:46:39.760 It's Alice in Wonderland-esque.
00:46:41.680 It is cool.
00:46:42.600 I found it, based on some of the other stuff we're going to talk about today,
00:46:45.780 sort of interesting for another reason beyond the visual itself being very striking,
00:46:50.000 which is that she is becoming one with the labor.
00:46:54.220 Like, she is the food.
00:46:56.680 That's really clever.
00:46:57.560 She is the product. 0.99
00:46:58.640 She is the food.
00:46:59.500 She is the table.
00:47:00.920 All right, so now we're going to do the same thing,
00:47:02.300 but this is a Q&A with Hannah Nealman in Vulture,
00:47:04.420 and we're going to hear what she says about virality,
00:47:06.620 although this does bleed a little bit into unprompted husband PR, so we'll get into that
00:47:11.060 too. The name of this piece is Ballerina Farm is Happy with Her Choices. 1.00
00:47:16.820 Interesting that they continue to intentionally combine Hannah Nealman with her account. I always
00:47:23.400 find that weird.
00:47:24.400 Mm-hmm. Okay. What parts of motherhood do you feel like you're killing it at,
00:47:29.760 and which are a struggle?
00:47:31.420 I don't know if I'm killing anything. I'm not one to organize laundry. I don't do well with
00:47:36.040 kitchen cleanup either, which is a terrible thing because I cook so much. But luckily,
00:47:40.260 Daniel steps in and helps me where I slack off. Daniel and I have really shared the mantle of all
00:47:45.640 of it. The reason I was doing cooking content in the beginning was because it was working.
00:47:49.900 I was getting engagement, people were liking it, and I was selling the meat boxes. Then everyone
00:47:54.900 was piecing together the story that they weren't getting. I was the face of the brand when it grew
00:47:59.020 quickly, and I needed to now backtrack and be like, okay, this is how it's all working. We
00:48:04.060 clearly need to launch a Ballerina Farm store page. Daniel, you need to start your Instagram
00:48:08.280 page so that they know you're juggling so much. He was with the kids. He was starting the dairy.
00:48:13.320 He was on all the ops calls. He was shipping out the boxes. I feel like anything I'm hearing or
00:48:18.080 seeing, I'm always taking note of, being like, okay, how can I help educate and share parts of
00:48:23.000 the story that maybe you're missing? I do love cooking. I love seeing my kids cook as well.
00:48:28.460 I'm one to be like, let's go out for a movie and leave the dishes. I love the chaos, not so much
00:48:33.720 the tidy. That's interesting, because a common refrain about UIC is that Hannah's house is never
00:48:39.080 a mess. I know, and it's tricky, because there are things that I don't show on social media.
00:48:43.900 At the beginning, I did. It was like me doing laundry, me cleaning up the house. But you have
00:48:48.560 to be careful what you share on the internet, and I don't think anybody really wants to look
00:48:52.140 at someone's dirty laundry or a sink full of dishes, because does anyone really want to see
00:48:56.300 that? So, there is an acknowledgement of the core incentive structure that's churning the
00:49:01.860 engine of the machine, which is engagement. I was doing the cooking content, right? By which she
00:49:06.500 means videos in this beautiful, intentionally, aesthetically rustic kitchen, dressed in a
00:49:13.340 particular way. Looking like a homesteader. Making very time-consuming and labor-intensive
00:49:18.680 meals from scratch, and it was getting engagement. There's something so interesting to me about being
00:49:24.200 willing to acknowledge that whether it was intentional at first, you recognized that it
00:49:28.800 was working, and that is why you doubled down, but then showing a total lack of curiosity about
00:49:34.020 why that image is so effective. You see that in both interviews. There's really no probing about,
00:49:39.700 well, why was that working? Why did people want to see more of that? What does it mean that, like,
00:49:44.260 you now kind of leaned into that? Once again, there's a really undeniable element of the
00:49:49.080 aesthetic game happening here, which is that the vast majority of this content is filmed
00:49:52.720 in the symbolic epicenter associated with domestic labor.
00:49:57.020 It's all in the kitchen.
00:49:58.260 What do men say who want to denigrate a woman's capacity or capability? 0.99
00:50:01.880 They say she needs to get back in the kitchen, right?
00:50:04.060 So the fact that all of this is happening in this one room is very interesting.
00:50:08.600 And she even says, well, no one wanted to see the dishes
00:50:10.640 or no one wanted to see me doing laundry.
00:50:12.700 It's like this was what performed well.
00:50:15.320 So that's the primary clip that I wanted to touch on
00:50:17.300 with regards to virality as absolution
00:50:20.060 and like unprompted husband PR for Nealman.
00:50:22.240 And very quickly, she ropes Daniel into it.
00:50:24.060 Well, he does so much and, like, we're juggling so much.
00:50:26.460 And that's why I had him start his account so people could see everything he's doing.
00:50:30.440 Very similar in the Smith interview.
00:50:32.540 So now I'm going to have you clock in again as Nara and I will be Alex.
00:50:36.540 These men just getting 24-7 PR from their wives. 0.99
00:50:40.540 Dude, in my notes, I was like, dude, these women just get in these interviews and just run fucking cover for these guys. 0.99
00:50:46.200 It's incredible. 0.89
00:50:47.200 I'm like, let's get that.
00:50:48.100 Can we get an interview with one of them?
00:50:49.580 Can we please get Daniel Nealman on Call Her Daddy?
00:50:52.140 No, I don't want it. I want to call her diabolical lies. I want Daniel Nielman. I will do one 0.81
00:50:56.180 interview and one interview alone, and it will be with Daniel Nielman.
00:50:59.740 Okay, plucking in as Alex Cooper, daddy gang. It's really fun, obviously, because again,
00:51:04.920 it's starting as this fun side thing. Do you remember the moment where you sat down with
00:51:09.320 your husband and you were like, I think I really want to lean in and fully put my time and effort
00:51:13.220 into this in a business capacity, not just like, oh, I actually have some time on Sunday. Let's do
00:51:17.880 this. Do you remember when you had that type of conversation together? Flag that. Yeah, we had
00:51:25.000 that conversation in my first kitchen that you probably remember, but I think it was more so
00:51:29.560 him. He was like, you know, you can just do this. And I'm like, yeah, I guess. And he's like, no,
00:51:36.180 like you actually can. And I think those conversations kind of happened naturally
00:51:40.180 because I'm a very ambitious and driven and hardworking woman to where there was no option
00:51:44.700 but to film and get the video up.
00:51:46.540 So it wasn't even a conversation
00:51:48.020 where I was asking for permission
00:51:49.440 or asking for anything, really.
00:51:51.280 I was just like,
00:51:52.440 well, gotta watch the kids, hon,
00:51:53.880 because I gotta film, flag that.
00:51:55.240 And that happened more and more.
00:51:57.080 And he's like,
00:51:57.840 well, can you maybe come up with a better schedule?
00:51:59.940 Because this seems a little hectic.
00:52:01.480 And I'm like, yeah, okay.
00:52:03.400 But I think it just kind of organically happened
00:52:05.260 and there was no other option in my mind
00:52:07.040 because if I do something, I do it.
00:52:09.140 I love that so much.
00:52:10.600 I love that you're like,
00:52:11.580 lucky, sorry, but get on board.
00:52:13.460 Yeah. Okay. Pause for a second. So just to be abundantly clear. We actually, both of these interviews, I don't want to describe them as interviews. I think that these might be like opportunities for Nara Smith and Hannah Nielman to speak.
00:52:28.180 At no point are either of these interviewers pausing and asking a clarifying question, which I think is like a very easy line in the sand for if someone is operating in a journalistic capacity or just giving someone the opportunity to speak.
00:52:44.620 I don't want to really double down on Stephen Neal or Alex Cooper in this regard, because I think this is emblematic of how our media works generally across the board.
00:52:53.720 I mean, you and I noticed this about the New York Times puff piece about Hannah Nealman that came out a year ago.
00:52:58.180 Like, there just really is not—it's very rare for someone to say, well, hold on a second.
00:53:02.560 I want to actually ask a clarifying question, or I want to push you on that.
00:53:06.920 There's this idea that appears over and over again in these profiles, which is that all these women receive is backlash.
00:53:16.280 There's this theme of persecution that comes up over and over again, almost to the point that I had in my notes that, like, the haters, so to speak, almost become a third character.
00:53:28.180 in the story of the profile. But what's interesting, and I think you'll see this a lot
00:53:33.940 today, is like, insofar as just mainstream press is concerned, it's often completely the opposite.
00:53:39.940 If you actually listen to these interviews, they get the polar opposite treatment in institutional
00:53:44.900 media coverage that most women who are in the public eye receive. There is a great deal of
00:53:50.740 charity and subjectivity given to these women in these interviews, where most notable women end
00:53:57.160 up getting scrutinized. It's just kind of uncommon, I think. Like, Sheryl Sandberg.
00:54:02.700 Not to everyone. Everyone fucking hates when I talk about Sheryl Sandberg. But I think the one 0.99
00:54:07.480 thing that I learned in that episode is, like, Sheryl Sandberg got way more shit in mainstream 0.97
00:54:13.040 press than Hannah Nealman has ever gotten in the mainstream press. 0.82
00:54:17.200 But I also find it really interesting that Nara, even in that short transcript we just read,
00:54:22.620 She started by saying Lucky Blue was saying, no, you should do this.
00:54:26.460 And then she ends it by saying, well, he just had to get in line.
00:54:30.200 Like, I was the one making those decisions. 0.70
00:54:32.040 And I'm like, no, it sounds like he saw you were going to make a fuck ton of money.
00:54:35.560 And he was like, let's figure out a way to make.
00:54:37.340 I mean, maybe I'm just presuming.
00:54:38.940 But it is a kind of flip where at first she's giving him a lot of the control of this origin story.
00:54:45.020 And then they somehow finagle it at the end to be like, well, look at you wrangling your husband.
00:54:49.960 And I'm like, well, that wasn't what you just said.
00:54:52.000 I really keyed it on the word permission. I thought it was really interesting to volunteer
00:54:56.500 the statement of like, I wasn't even asking for permission. It's like, oh, I wasn't thinking you
00:55:03.380 were. Like, can you imagine you going on an interview for yesteryear and people being like,
00:55:07.180 so how did this novel come about? And you're like, well, first of all, I did not get permission from
00:55:10.560 my husband to write it. Let me just clear the air there. Right. You're aware of the aesthetics that
00:55:14.660 you are playing into because you're acknowledging that you didn't ask for permission from your
00:55:18.440 both of you are aware of the patriarchal power structures that you are playing in because that's
00:55:23.020 why you are pushing your husband's being so progressive both of these men i don't really
00:55:28.480 find it empowering i know why would they try to stop you i was just about to say you're supporting
00:55:35.020 conservative imagery why would they try to stop you you're not doing anything that subverts a
00:55:41.200 traditional marriage it's not like the videos they were making was like getting micro bangs
00:55:45.440 and talking about communism.
00:55:47.100 It's like you're baking a pie
00:55:48.520 for like millions of dollars.
00:55:51.980 No man.
00:55:52.100 Yeah, they're like, 0.93
00:55:52.780 sex work is wage labor.
00:55:55.980 And you weren't the primary caretaker
00:55:59.500 to begin with. 1.00
00:56:00.640 Like there is a fucking nanny somewhere. 0.99
00:56:04.060 The children are not alone. 1.00
00:56:05.620 Your two-year-old is not wandering
00:56:07.540 around your house alone.
00:56:08.860 Like at some point,
00:56:10.240 Hannah Nealman actively denied
00:56:11.800 still having childcare for her children
00:56:14.040 in that recent interview.
00:56:15.440 It's, isn't it always the, it's the teacher.
00:56:17.860 Yeah, it's going to have a teacher part-time.
00:56:19.680 Yeah.
00:56:20.560 Quick cutaway to the teacher, like, chained to a radiator,
00:56:23.540 watching the children, like, 24-7 for, like, 40K a year. 1.00
00:56:29.720 She's like, fuck, I need to get my master's and go back into a public school. 0.99
00:56:32.680 But on the note, on the very astute note of, like, 0.99
00:56:35.520 neither of these interviews are pushing back on
00:56:38.540 or really challenging anything that either of these women are saying,
00:56:42.640 it's almost like our culture is already so permissive and accepting and welcoming of these
00:56:51.220 aesthetics and ideas that you can get away with publishing things like this constantly and no one
00:56:58.040 really saying anything about it because it just seamlessly fits in to the rest of the water that
00:57:05.260 we are swimming. It's so natural to just assume that the proper level at which to be talking
00:57:12.720 about these things is the personal experience of this particular woman. Okay. And then finally,
00:57:19.540 both hit pretty consistent beats that essentially take the responsibility for how they are being
00:57:24.120 perceived and judged back onto the audience. So we're going to now read a longer exchange
00:57:29.140 between Smith and Cooper.
00:57:32.900 Okay, you had a bump.
00:57:34.620 That's where, and I'm sure you can kind of,
00:57:36.740 yeah, let's get into it.
00:57:38.000 I can feel, you can probably feel
00:57:40.060 where I'm going with this girl.
00:57:41.540 She's like, we're going somewhere spicy.
00:57:43.100 Because I'm like, there was an image
00:57:45.260 that started to be created.
00:57:47.520 Yep.
00:57:48.420 And while people loved your content,
00:57:50.880 I think a larger conversation
00:57:52.340 really started to bud from Nara Smith
00:57:54.300 and who she was and what she was standing for.
00:57:57.120 Yep.
00:57:58.240 What she was, Alex is like, come on. 0.89
00:58:01.020 What she was representing for women,
00:58:03.400 what do you remember just about the early commentary
00:58:05.780 around you and your brand and your videos?
00:58:08.400 At that point, I was very much online,
00:58:10.580 so I would read the comments.
00:58:12.280 I'd be like, well, this is weird
00:58:13.780 because I don't feel like that.
00:58:15.000 And my reality is so different
00:58:16.260 to what people are assuming
00:58:17.320 based off of the 1.5 minute videos they see.
00:58:19.960 So I was very confused
00:58:21.180 where that conversation came from.
00:58:22.840 But then the more I read about it,
00:58:24.340 I'm like, you know what?
00:58:25.440 Yeah, but I'm also correcting the narrative.
00:58:27.160 but you're not listening. So let's call it what it is. People started to compare you to a trad
00:58:32.800 wife. Yeah. And people were like... They kind of used me as the poster child for the trad wife 1.00
00:58:38.360 movement, which was very bizarre to me. Why was that bizarre to you? It was bizarre to me for a
00:58:43.360 multitude of reasons. But you know what? Let's Google what the definition of a trad wife is.
00:58:48.120 Well, that's perfect, because I was actually going to ask you, what do you consider a trad 0.99
00:58:51.920 wife? Well, I had to look up the term, because to me, I wasn't familiar with that, right? Okay.
00:58:57.160 I didn't quite know what it means, but the fast answer is a trad wife is a woman who 0.88
00:59:01.440 embraces or promotes a traditional model of marriage and family life, where she typically 1.00
00:59:05.640 prioritizes being a homemaker and a primary caregiver for kids, takes primary responsibility
00:59:10.660 for cooking, cleaning, and managing the household, supports her husband's role as the primary 0.89
00:59:15.060 breadwinner, often values traditional gender roles within marriage.
00:59:18.680 So with that definition and those points, I'm none of that.
00:59:22.040 And we can go through it point by point.
00:59:23.760 I don't prioritize being a homemaker.
00:59:25.600 I'm a working mom.
00:59:26.960 I'm out in L.A.
00:59:28.000 I travel a lot.
00:59:29.400 Sure, do I love cooking because it's my passion and because I kind of have to do it given my autoimmune?
00:59:34.240 Absolutely.
00:59:35.140 But that's a passion of mine.
00:59:36.440 It's a hobby.
00:59:37.160 It's not something that I need to be doing for what, right?
00:59:40.100 Keep going.
00:59:40.760 I like this.
00:59:41.460 You know what?
00:59:41.920 This is good.
00:59:43.600 Journalistic gold.
00:59:44.920 Primary caregiver for my kids?
00:59:46.600 No.
00:59:47.080 My husband and I split it 50-50.
00:59:48.500 Again, flag that.
00:59:49.500 It's only them, right?
00:59:50.420 They're the only ones watching their kids.
00:59:53.160 When he works, I watch them.
00:59:54.580 When I work, he watches them.
00:59:56.180 And now, given everything that's been going on, we also have help.
00:59:59.100 Okay, there we go.
01:00:00.000 My mom's out.
01:00:00.860 We have someone that helps us with the kids because it's just not doable for me to do it all.
01:00:04.160 Okay, so flag that.
01:00:05.860 So that doesn't really work, right?
01:00:07.680 Takes primary responsibility for cooking, cleaning, and managing the household.
01:00:11.880 Yeah, I like to cook.
01:00:13.200 Okay, sue me.
01:00:14.040 I like to cook.
01:00:14.720 My husband burns everything.
01:00:16.320 I'm actually into this. 0.99
01:00:17.500 Get pissed, Nara.
01:00:18.260 I relate to this quite a bit.
01:00:19.840 My husband burns everything apart from a good steak, so he'll do that.
01:00:22.600 But I like cooking, so I'm doing it.
01:00:24.500 Household and cleaning.
01:00:25.460 He does the dishes.
01:00:26.500 I don't touch the dishes.
01:00:27.820 There's no way you're going to see me washing and scrubbing the dishes.
01:00:30.840 Also, he cleans our house because his mom was very, very specific with cleaning to where they had, like, Saturday crew.
01:00:36.260 And he has sisters.
01:00:37.380 So someone was in charge of the baseboard.
01:00:38.980 Someone was in charge of the toilet.
01:00:40.280 Someone was in charge of this.
01:00:41.580 So he's very specific with how things need to be cleaned.
01:00:43.900 So he does it perfect.
01:00:45.320 So that doesn't make any sense. 0.64
01:00:46.980 Supports the husband's role as the primary breadwinner.
01:00:49.620 No, we both work.
01:00:50.580 That doesn't make any sense.
01:00:51.800 I provide for our family.
01:00:52.780 Right. So really, I think what's happening is they're taking the image of a woman in a kitchen
01:00:57.460 in a gorgeous dress, and they are assuming that this is your life, and we are going back in time,
01:01:02.200 and this is like a very traditional image.
01:01:05.600 Flag that. There's also a bigger conversation to be had. I'm like, I'm losing track of my flags.
01:01:10.660 There's also a bigger conversation to be had because everything that I've been reading online,
01:01:14.580 I find it very concerning almost that we need, here we go, we need to put women in very specific, 0.99
01:01:18.980 very narrow boxes in order to make sense of things. I don't think so. Why can't we do it all? 1.00
01:01:26.160 Ladies, you can't have it all. Why can't we do it all? Why can't we be a working mom that enjoys 1.00
01:01:30.640 cooking, that enjoys being at home and taking care of our kids, but is also on the next plane
01:01:34.760 out to LA to take business meetings with big executives? Why can't that coexist? I'm like,
01:01:39.360 let's talk about the economy. And I think that's something that's very concerning to me,
01:01:43.040 that a woman can't exist under any terms but the little boxes we put them in. 1.00
01:01:46.720 you're gonna love this and media literacy is another issue but it's like i do think that you
01:01:53.040 are creating a brand right and so you're seeing consistently that something is working oh my god
01:01:58.000 alex cooper just like like with like the plain spoon being like here you go here's your here's
01:02:03.900 your little statement yep how do you deal with that though crying to my husband once again nara
01:02:10.580 very relatable been there i'd be like what is happening did they not know that i worked as a
01:02:15.280 model? I've been working since I've been 14. Like, all these things. But I think I am very fair and
01:02:19.820 compassionate. Like, I understand where that can come from. But then, the more that narrative
01:02:23.940 started swelling, I was like, well, let me say something. So I remember posting this video of
01:02:28.700 this morning routine, and my voiceover was me being a working mom and traveling and kind of
01:02:32.680 debunking all that. But then a lot of the comments were still that narrative. And I realized that a
01:02:37.140 lot of people that are very, very stuck in this narrative do not want to be corrected.
01:02:41.660 No, no, they don't. And I also think there's a frustration around people wanting something
01:02:45.240 to just be at face value what it is. And some people are really lazy and don't have any interest
01:02:49.780 in getting underneath something. And you can even go all the way back to the beginning days
01:02:53.800 for Caller Daddy for me, like the girl that only talks about sex. Well, of course there's more to 0.96
01:02:57.800 me. And I, of course, saw that there was something in the market that there was no one talking about
01:03:02.380 it in the way that it would, like there's so much more. But I think it's easier to kind of pigeonhole
01:03:07.340 a woman and keep her in that lane. I also think it's very threatening, to be honest, to think of 1.00
01:03:11.400 you as more than just a very gorgeous woman who is making these concoctions that are so extravagant 0.98
01:03:15.960 you're also a businesswoman and you're fully aware of what you're doing and you're editing it you're 1.00
01:03:19.820 putting it together like then you're the whole package and we don't like that as a woman because
01:03:24.140 then you're a threat right okay thoughts caroline okay first and foremost i want to highlight the 0.59
01:03:31.500 point where she admits that they have care but then she also opened that statement by saying my
01:03:36.180 husband and I split it 50 50 there is like this forever waffling that these people do with
01:03:42.740 acknowledging that they are paying for someone else to watch their children and she will basically
01:03:48.180 allude to it like again she says it finally here she says now we have someone who's helping us
01:03:52.380 with the kids but she started by by saying no no my husband I do it I watch the kids when he's
01:03:56.960 working he watches the kids when I'm working we we have someone but then also like I'm you know 0.99
01:04:01.600 women can have it all. I can be home with my kids and also fly to LA. And it's like a huge part of 1.00
01:04:06.240 this discourse had to do with children because that is one of the biggest pain points for working 0.96
01:04:12.100 mothers right now is where are the children and why are these women going out of their way to say 0.97
01:04:16.080 quite explicitly in their earlier years that they were watching their children full-time. That was 1.00
01:04:21.300 like a very explicit part of their content. And then the other thing I would say is I actually
01:04:26.400 find it, I mean, there is quite an honesty to this that Alex and Nara are getting at, which is, 1.00
01:04:32.480 yeah, you're lying and these people are idiots. I mean, they're basically saying that. They're 1.00
01:04:36.340 saying, yeah, you're making a brand and you're editing it. And of course, this isn't your real
01:04:39.800 life and you're building something and it's working. So if people don't get that, if they
01:04:44.060 don't understand that this is all fraudulent, then shame on them. It really is quite honest
01:04:49.520 what they're saying. That's really interesting. Yeah, it's like, so it's not that your audience
01:04:54.680 is accurately assessing the very clear and loaded symbols
01:04:58.180 that you are spoon-feeding them
01:04:59.800 that is playing into a very specific idea.
01:05:03.980 It's that you're not listening.
01:05:05.280 You, the audience, are not media literate,
01:05:07.180 and you don't want to be media literate
01:05:08.820 because you're threatened.
01:05:10.280 She's getting this idea of, like, 1.00
01:05:11.780 well, we're putting women in boxes,
01:05:13.020 and I'm like, well, it is quite interesting to me
01:05:15.400 that you keep insisting that you are a working mom.
01:05:17.580 You keep insisting that you do all these things,
01:05:19.100 and I believe it.
01:05:20.040 I believe very much that her life
01:05:21.760 is not what she shares on social media,
01:05:23.440 But you are still going out of your way to continue a brand in which you are making toothpaste from scratch. And so, again, as much as there is this pivot that these women are doing, they are still leaning quite specifically into these brands that are identifiable and symbolic of this idea of the traditional woman.
01:05:42.840 And again, you have the personal being summoned as the political defense. I'm not a trad wife. How could you even think that? I work. I work for a living. Actually, my husband and I split our household duties, right? And we have a very similar sentiment expressed in the Nealman exchange, which is where I really kind of got the idea for this episode because I was like, holy shit, they're doing the exact same thing. This is like uncanny.
01:06:09.980 Don't you also just find it interesting that neither interview had anyone just saying,
01:06:14.080 hey, what do you think of the administration?
01:06:17.900 Well, hold on tight. We're going to skirt somewhat close to that edge.
01:06:22.500 Okay, great. 0.91
01:06:22.960 Okay, Hannah, what do you think of tradwife discourse?
01:06:26.780 Before tradwives, it was the mommy blogger phase, right? People have always been fascinated with
01:06:31.760 mothers making money being at home with their children. With online discourse, women feed 0.99
01:06:36.600 women feed off that negative energy sometimes and that's why things blow up I honestly stay
01:06:42.760 away from it as much as I can so when oh okay here's where it is I didn't read this interview 1.00
01:06:47.800 in full so when the term trad wife comes up or I'm seeing things about yesteryear I don't lean 0.98
01:06:52.000 into them I don't think women who want to work are winning I don't think mothers are winning 0.93
01:06:56.820 in fact I think it sounds familiar I was just about to say wait did you read my book 1.00
01:07:01.380 Caroline's like, I think I've seen this film before.
01:07:06.880 This is where I'm like, Hannah, we have more in common than you think.
01:07:10.920 In fact, I think it's a step backward. 0.91
01:07:13.000 If someone wants to be a mother, great. 0.95
01:07:14.700 If someone wants to be a mother and sell sourdough bread kits, great.
01:07:18.200 Those are your options.
01:07:19.400 Those are your two options. 1.00
01:07:20.900 The two genders are mother and mother who sell sourdough bread kits. 0.54
01:07:26.540 Oh my God, incredible.
01:07:27.920 I love a spectrum of options for women, like mothers and mothers who sell sourdough bread.
01:07:33.000 Oh, my God. She's like, you can be cookie cutter broad, or you can be like dishwater broad. 1.00
01:07:39.020 You can be a size two or a size four. It is all beautiful. We have to support and cheer each other
01:07:44.620 on, even if it doesn't look like what our home life looks like.
01:07:48.140 So, okay. We're going to keep going, but just noting a couple things right off the bat. It's
01:07:52.260 your fault, women, audience. You guys are the ones that are making this something that it's not, 1.00
01:07:56.600 right and we have to support cheer on everybody that that is almost exactly what nara said this
01:08:02.540 interview feels a lot like the interview at the beginning of yesteryear should we compare it feels
01:08:08.220 quite similar to the questions that natalie is asked at the beginning and how she's like life 0.93
01:08:12.400 imitates art clocking back into the interview all right i also think in general the idea of women
01:08:18.320 enjoying homemaking is very loaded right now due to the current political climate if you enjoy
01:08:23.480 domesticity, you may be labeled a trad wife. Why do you think that is? 1.00
01:08:28.340 I'm sorry, is that the element of the current political climate that we think is making it 0.99
01:08:32.560 hard for women right now? Can we just pause for a second and be like, I'm sorry,
01:08:36.740 is women enjoying homemaking loaded? Is that the element? Okay. Clocking in as Hannah, 0.98
01:08:45.320 clocking in as Nara, clocking in as Osama bin Laden, clocking in as Carol. I mean,
01:08:48.920 it wasn't that long ago that women's only role was the home right it was having children it was
01:08:54.140 being a homemaker that was their extent so for women who want to be more seeing other women
01:08:59.260 glamorize that aspect of womanhood is hard i also think women love to compare i don't see it as much 0.97
01:09:05.100 with men but also it's still your fucking fault i don't see it as much with men okay i just went 0.95
01:09:11.380 to an event where martha stewart was speaking and there was a woman who was sitting next to me of 0.98
01:09:15.200 similar age and she did not have anything nice to say about martha stewart i could see she had
01:09:19.960 been comparing herself to her and it was like you don't need to do that like you don't need to be
01:09:24.280 martha stewart she needs to be in her own realm doing her own thing with her family and her 0.71
01:09:28.940 community or her profession and so i think it is something about women like thinking that if we 0.91
01:09:34.280 tear them down we'll feel better about ourselves i think it is something that women do that's kind 0.93
01:09:38.960 of their nature unfortunately wild whoa okay did people talk about the media training mask just 1.00
01:09:46.140 completely slipping was this a part of like the discourse i saw nothing about this wow 1.00
01:09:51.320 fascinating yeah it's something that women do that's kind of their nature unfortunately 1.00
01:09:56.320 women be shopping women be jealous and be shopping but when i see that debate going on 1.00
01:10:02.200 i think we still have work to do as women clearly because why wouldn't you be able to choose just 1.00
01:10:07.860 like a man. Yeah, Hannah, why wouldn't you? This is a point where a journalist could step in and 1.00
01:10:12.740 be like, I'm going to pause you right there. I'm going to explain why women wouldn't be able to 1.00
01:10:16.840 choose like a man. And I want to hear what you have to say about that. But anyways, there's no
01:10:19.980 one saying that a man can't do laundry and cook and have an amazing job on Wall Street and be a
01:10:23.580 father. Okay, flag bad. Why can't women do that as well? I understand where the debate is coming
01:10:28.300 from. But I think women have the capability to lean into whatever talents or interests they have. 1.00
01:10:33.660 Women are talented in the kitchen. They are talented mothers and nurturers, so they can 1.00
01:10:37.360 lean into that because they have the opportunity to do other things as well that is so garbled 1.00
01:10:42.980 dude wow okay it's a russian nesting doll of fuck is what it is wow it's genuinely absurd 0.99
01:10:49.220 but it's particularly absurd i think when you consider and again this is where i think those 1.00
01:10:55.000 videos made by that ex-mormon creator are so interesting it's particularly absurd when you
01:11:00.200 think about the upbringing that this woman had and the messages that she has received her entire
01:11:04.520 life. It's like you better than anyone should understand what forces might, not just the
01:11:10.980 economic forces and the finances of it all, but like the intensity of the cultural weight that
01:11:18.960 is bearing down on people that you are actually contributing to. This is where I would want a
01:11:24.040 journalist to pause and be like, it's so interesting that you say that given how Mormonism educates
01:11:29.920 women about their role in the family. How have you navigated that yourself? You were raised a
01:11:34.840 Mormon. That's interesting, because I actually do think that Hannah Nealman has conflicting beliefs
01:11:39.920 in a way that I find to be incredibly interesting. Like, I actually do want to hear that. I want to
01:11:44.800 hear what it has been like for her to navigate the creating of a business with her husband in
01:11:50.940 the context of them growing up in Mormon families. Like, that's interesting. That's complicated. All
01:11:55.560 all kinds of people deal with those types of ideological and spiritual conflicts within
01:11:59.860 their religion, I am totally open to that being possible. That it might be like, yeah, we had to
01:12:05.340 change our minds about some stuff. Yeah, we agree with this element of doctrine, and we don't with
01:12:09.760 that element of doctrine. But ask her the question. Ask her. I did find when I was reading all of this
01:12:17.300 that I often felt far more frustrated with the context the interview was happening in than with
01:12:24.100 her yeah yeah it's actually so telling how we treat her culturally and like almost the kid
01:12:30.820 gloves that she receives in these interviews and i don't know if that's because after the sunday
01:12:35.260 times thing they're like very picky about what media opportunities they'll expose themselves to
01:12:40.080 or open themselves up to but like yeah it's just i feel like we got one honest look and then since
01:12:46.400 that it's just been fluff yeah i mean she's clearly a brilliant woman she's clearly like
01:12:50.700 an unbelievable businesswoman and she did take care of their children full-time alone like there
01:12:56.500 are elements of this that are fascinating but the interviews that we get just only further
01:13:01.260 i think they only further exacerbate the massive information gap we have and the utter refusal
01:13:07.780 that both these women and like the people who are interviewing them like the whole the whole system
01:13:13.840 that is leaning into this it's like there is a there is an abject refusal to have an actual
01:13:19.160 conversation about why these topics drive conversation.
01:13:23.500 Yeah. Okay, so clocking back in. For a while online, it was the norm to highlight how hard
01:13:28.680 and tiring it is to be a mother. Lately, I've seen a backlash among younger women who are like, 0.91
01:13:33.780 actually, I love being a mom. There's a sense that focusing on the hard parts can actually
01:13:38.040 be harmful to women and to mothers. Do you agree with that? 0.99
01:13:42.020 Yeah, I feel like there was this time, and we're still kind of in it, where it's like this self-care
01:13:46.860 movement where if something's hard or it makes you feel uncomfortable in life, don't do it.
01:13:51.400 And that's applied to everything, not just motherhood. It takes work to have success and
01:13:55.800 it takes sacrifice to bring humans into this world and to care for them. I think the most
01:13:59.640 beautiful times in my life have been where I've been stretched thin. That was even in college.
01:14:04.280 Being at Juilliard was so intense that there were many people I went to school with who didn't make
01:14:08.120 it the four years, but you pushed through. Okay. So at this juncture, I want to bring in one other
01:14:14.960 recent interview that I stumbled upon while I was researching for this section. The Nealmans
01:14:19.880 were recently the subject of an ABC News puff piece, and it was sort of shockingly uncritical
01:14:26.540 and undiscerning. And again, she gets asked about the Trad Wife thing, and so we are going to watch
01:14:33.580 about a minute of this interview. When did this come out?
01:14:37.240 Ten days ago.
01:14:38.520 Oh, wow.
01:14:39.120 Very recent.
01:14:40.060 their lifestyle has brought both praise and criticism which they address head-on when people
01:14:46.700 try to label you they try to say things like trad wife how does that make you feel we try to just do
01:14:53.300 our own thing if we pay too much attention to the noise that sometimes the internet can throw at you
01:15:00.240 it's stifling it's a distraction that we can't lean into
01:15:04.540 and then i feel like if when i do lean into that noise like you know the things people are labeling
01:15:12.040 you or whatever i feel like as a content creator you almost you try to respond to those things and
01:15:19.780 i really hate responding to like i just want to i want to be authentic to what's really happening
01:15:25.460 here and our you know our farm and our team hannah grew up in utah the second youngest of nine kids
01:15:32.900 She left to study ballet at the prestigious Juilliard School in New York City, where she started dating Daniel.
01:15:39.940 In 2017, the couple bought a 300-acre farm in Camas, Utah.
01:15:44.960 What started as a small family operation selling their home-raised meat quickly grew into a full-blown empire.
01:15:51.800 First of all, love the started dating Daniel at Juilliard.
01:15:55.780 I'm like, oh, you mean when he made a call to Daddy Jet Blue
01:15:59.040 to sit next to her on a five-hour flight
01:16:01.660 and then convince her to leave?
01:16:03.160 Daniel Nealman is the original Milky Boy.
01:16:08.840 Yeah, I mean, I don't even know where it would be.
01:16:10.120 RIP Charlie Kirk, you would have loved Daniel Nealman.
01:16:13.480 You did love Daniel Nealman.
01:16:15.220 I was going to say, you actually did love Daniel Nealman.
01:16:17.860 Okay, so, all right.
01:16:21.120 I was struck for some reason in this particular interview
01:16:24.660 the way she is asked about how it makes her feel. That is the framing. How does it make you feel
01:16:30.420 when you get this label? Like, she's really given this opportunity to speak to kind of the subjective
01:16:37.580 experience of it. And then I went back and I read the other interview transcripts again from years
01:16:42.300 past, and I noticed that this always tends to be the framing. How do you feel about this label?
01:16:46.380 Why is homeschooling so important to you? How do you deal with all the controversy?
01:16:51.560 These conversations consistently occur
01:16:54.160 as though they are a matter of private personal emotion,
01:16:58.280 as mothering as experience,
01:17:00.320 and not in terms of what they actually are, 0.97
01:17:03.080 which is monetized propaganda for motherhood as an institution.
01:17:06.780 Oh, that's such a good point.
01:17:08.360 These are two completely separate tracks.
01:17:10.420 We are constantly talking about their mothering as experience.
01:17:13.620 And you're giving them cover.
01:17:14.800 It's like cover fire at all times.
01:17:16.860 My family and I used to watch this type of news together
01:17:19.680 like at the end of the day or, you know, on a Sunday, whatever, 60 Minutes or the ABC little
01:17:23.660 profiles. And I can just imagine being a kid watching this with my parents being like, why
01:17:29.420 are the liberals so mad about this wholesome family farm? Look at her with the ducks. And it's 1.00
01:17:35.160 like, I completely understand how, based on the way the mainstream media presents this story as
01:17:42.580 like all American rags to riches building a wholesome agricultural empire in Utah with your,
01:17:48.340 you know with this nice family why the fact that anyone takes exception to this or is like there's
01:17:53.920 actually something more sinister going on here why that looks insane that's a major news outlet
01:18:00.060 i'm like this is mainstream in this country keep in mind if i were on one of these media platforms
01:18:08.060 because i have been on these media platforms do you know how the question is framed to me as like
01:18:13.680 the progressive novelist who wrote a novel about these themes is the things you talk about are very
01:18:20.400 controversial. How do you want to talk about that? And it's like, well, isn't that really
01:18:25.580 interesting? Isn't that so fascinating that when these media institutions who are often accused of
01:18:31.380 being liberal ask me about the topics that I want to talk about, I'm making rage bait. Has anyone
01:18:38.100 ever asked Hannah Nealman, how do you feel about the term rage? Has anyone ever described her
01:18:44.520 videos as polarizing? No. They just say, how do you feel about the way people treat you online?
01:18:50.180 She is inherently given a sympathetic lens. And every time I do one of these interviews,
01:18:54.900 I am inherently forced to posture myself in response to an antagonistic question.
01:19:02.040 You are the person writing controversial material that you have to answer for.
01:19:06.400 I am polarizing.
01:19:07.360 She is the unwitting subject of controversy. And that has everything to do with the fact that the images and the aesthetics that they are perpetuating are embedded in American culture. They are the norm, right?
01:19:23.180 At one point in the Vulture interview, McNeil, who was interviewing her, gives her an opening to make an incredibly boilerplate political statement to deviate from this world of the personal experience about her own life and her own feelings and her own choices and yada, yada, yada, and she completely dodges it.
01:19:40.100 So we're going to read that now.
01:19:41.640 Compared to other developed countries, mothers in the U.S. have far less social support. 0.99
01:19:47.180 Many women don't have paid leave and struggle to pay for child care.
01:19:50.820 What would you like the government to do to support them on a more macro level?
01:19:55.740 This is a great question.
01:19:57.640 I'll keep it on our territory, what we're doing with our employees in our workplace.
01:20:02.520 I think the employees at Ballerina Farm know that family comes first.
01:20:08.140 That's something that they see in Daniel and I.
01:20:10.540 like okay we're at football games we'll respond to you guys later that's very much reciprocated
01:20:16.060 from the us to them okay but do you give them mat leave daniel's dad he was the founder of jet blue
01:20:21.180 and one of his things that he pioneered that i loved was the call center was mostly all moms
01:20:25.620 who were at home he gave many mothers opportunities to work from home which i loved whoa because 0.96
01:20:32.980 Because, like, are you fucking kidding me? 0.88
01:20:36.480 Well, what is the subtext? 0.98
01:20:38.100 Let's peel that text back a layer.
01:20:39.900 The subtext is, mother's place is in the home.
01:20:43.340 And so he's giving them the opportunity to work
01:20:46.600 while also doing what their actual job is,
01:20:48.980 while doing what their real job is.
01:20:51.000 This would have been the easiest layup.
01:20:52.780 This was given to her on a silver platter 1.00
01:20:54.560 to just fucking agree with the premise of the question. 1.00
01:20:58.140 Yeah, say moms deserve support. 0.97
01:20:59.360 The choice to swerve that and make it about your philosophy as a small business owner to me is a subtle but very deliberate stake in the ground of her resisting that politicization and also kind of making like she's like making the conservative argument that all of this should be negotiated at the level of the family in the workplace.
01:21:18.760 She didn't even have to think of her own examples of ways that the state could support families.
01:21:23.940 McNeil literally listed them for her. 0.81
01:21:26.060 All she had to say was, I agree, I would love for all women to have all of those resources.
01:21:30.760 That is incredibly interesting.
01:21:32.560 And also, like, the reinforcement of the idea that working from home allows you to also be a primary caretaker.
01:21:40.200 I feel like that was such a big conversation throughout COVID, where it was like, no, you still can't work and take care of your kids.
01:21:47.120 Are you kidding me?
01:21:48.300 Okay, so the fact that Nealman and Smith received the most engagement when they confected this very
01:21:58.100 particular imagery and courted these particular ideas means something. It tells us something about
01:22:04.740 motherhood as institution. And yet, to something you said an hour and a half ago, the answers and
01:22:11.060 often the questions are almost always rooted in their personal experiences. Hannah Nealman is
01:22:17.420 happy with her choices. Nara Smith has an equal partner and is a working model. And personal 0.53
01:22:22.560 experience is unfalsifiable. If you say, I chose this and I continue to choose this and I am
01:22:28.420 actually a working mother, that becomes a built-in defense, but it is a category error. And I think
01:22:33.400 that is the main source of this feeling of circularity that I get with this discourse
01:22:38.580 sometimes that I've referenced at the beginning. And there's one more thing that I want to talk
01:22:43.060 about that came up in the Nara Smith interview. In the back half of the episode, Nara talks about
01:22:48.380 postpartum anxiety, a sense of derealization and disconnection from reality and from her fourth
01:22:55.660 child, as well as kind of alludes to intrusive thoughts that she was having. So we're just
01:23:01.400 going to quickly watch that. I'm going to send it to you so you can watch it with the timestamp.
01:23:06.760 it was a great labor whatever i gave birth i was sitting there lucky helped and we were sitting
01:23:13.500 there and then the next morning i woke up and that was one of this it was one of the scariest
01:23:19.140 experiences postpartum for me because it genuinely felt like everything was a dream i told my i told
01:23:26.060 lucky i was like it feels like i'm gonna wake up tomorrow and i would have never been pregnant i
01:23:31.760 don't have a baby i don't like this doesn't feel real what is happening i was terrified i told him
01:23:37.400 like i don't feel like i'm here am i here like did i like i looked at him one night and i'm like
01:23:42.700 did i die and he got so concerned he called his sister and his mom and he's like is this normal
01:23:50.040 like what's going on and then i didn't tell my midwife because there was like this whole i just
01:23:55.000 have sometimes i have a hard time conveying like hard emotions to people because i want to be seen
01:23:59.500 is this very like collected strong woman to where I don't want people to think I'm unwell. No pun
01:24:06.400 intended. And it was really hard. And I had really bad postpartum anxiety for like two weeks. I
01:24:13.880 remember I didn't tell anyone I gave birth online. It took me like a hot minute to like let people
01:24:18.460 know because it felt like it didn't happen. Every morning I'd wake up looking at this baby being
01:24:23.080 like, who are you? And I'd never had that experience before. And that was really, really
01:24:28.340 hard and then the postpartum anxiety kicked in to where i was like well i don't know what to do
01:24:33.680 like i don't know and then through it all i still had to work like three weeks after she was born
01:24:39.720 i was shooting cookbook images in where was it the catskills or somewhere like somewhere like an
01:24:46.900 hour and a half i don't know where it was but we were shooting at this house and she was three
01:24:52.900 weeks old and i just had to keep it pushing so it was almost this like i was so disconnected from
01:25:00.260 myself and your body and my body reality like everything it felt like i was living this like
01:25:06.560 warped reality and it took me a hot minute to find myself back in my body and like
01:25:11.560 understandably yeah and then the minute i did i was like oh we've got a rhythm here you know like
01:25:16.940 everything's okay we find out whimsy has cancer i will say for nara smith in particular
01:25:22.840 she's so young. I know. I do have like a lot of empathy in that regard where I'm like,
01:25:28.640 God, she's what, 24 with five kids? Like I do, I don't know. She's so young.
01:25:37.320 Okay. This is a very scary and serious and underappreciated element of the experience
01:25:46.140 of mothering that is tied to the institution. And it was interesting to go back and see
01:25:52.460 what Nara was posting publicly during this very scary sounding period. And I actually remembered
01:26:00.600 the post because it went viral at the time and I was served it and saw like quite a bit of discourse
01:26:06.300 about it. So this was the post that was shared after this birth experience that she just described.
01:26:14.020 And I want you to describe the image and the caption.
01:26:18.880 Oh, wow.
01:26:21.220 Oh, my God.
01:26:22.400 Okay.
01:26:24.660 So this is a picture of her with her newborn.
01:26:28.860 She's wearing, like, low-rise pants and a cardigan so that her abs are exposed.
01:26:34.540 And I say abs intentionally. 0.87
01:26:36.460 Like, her pregnant belly is totally gone. 0.94
01:26:38.680 Her baby looks a few weeks old. 0.82
01:26:40.480 and she says women's bodies are pure magic divinely designed to create grow and nurture 0.99
01:26:49.280 life we become the bridge between heaven and earth guiding life into this world with that
01:26:55.300 our bodies transform and stretch i used to feel the need to bend and force it back into how it
01:27:00.860 used to look only to realize that it has been home to four other bodies this final stage is
01:27:06.040 filled with grace and slowing down. So it's like the whole idea of being, I'm uncomfortable with
01:27:10.380 my body because it doesn't look like it used to, but I'm finding space for it. But of course,
01:27:14.680 she looks very different than how the average postpartum woman looks. Wow, that's actually 0.89
01:27:20.180 really tragic. That makes me really sad. So I wanted to note that contrast and talk about the
01:27:26.580 language a little bit between the way that she describes this period as very scary and challenging
01:27:31.280 and then the way that she's describing her experience being postpartum in this post.
01:27:35.640 The post has 1.2 million likes.
01:27:38.680 It is not a revelation anymore.
01:27:40.480 Like, I don't think I'm, like, breaking news to anybody that Instagram is not reality.
01:27:43.880 But in this particular instance, I thought it was very telling to see this beautiful, poetic description of women's bodies as the bridge between heaven and earth, while her actual experience of serving as that channel and being in that body was feeling very different.
01:28:01.000 and was actually a powerful example of the ways that the medical system in postpartum
01:28:06.500 care often fails mothers in this country, especially when you think about who Nara Smith
01:28:12.180 is and the resources that she has and what she has access to, that she was not insulated
01:28:16.140 from that experience, that very difficult experience. And you have to ask, what purpose
01:28:21.120 does romanticizing this process to millions of people serve? And I think you did a really
01:28:25.800 good job of communicating this in the birth episodes that we did, that the institution
01:28:31.040 of motherhood is the legal and the political framework that is responsible for the fact
01:28:36.080 that women are largely seen as mere vessels for babies, that the mother's body becomes
01:28:41.060 secondary to the child's life because the ideal of motherhood is self-sacrifice, self-denial 0.96
01:28:47.900 to the death if that is what it takes. And so to see the sort of rosy mirror image of
01:28:53.800 that same language and sentiment in this postpartum post was very eerie to me, especially
01:29:00.180 knowing what she was actually feeling when she shared that picture.
01:29:06.560 First and foremost, I noted that she said, you know, she tells her husband, he asks his
01:29:11.480 mother and sister, they don't tell the midwife.
01:29:13.940 I don't know if she eventually did.
01:29:15.700 Like, it sounds like she did eventually get the support she needed, which is great.
01:29:19.700 But that is, again, like, I don't know, an unintentional or perhaps intentional slip towards conservative and traditional values. This idea of being like, I didn't want anyone to know, it felt like a stigma. And again, I have a lot of empathy for that because there is a huge stigma. So that's not unusual, but that is like a very traditional route of being like, keep it in the family, ask the other women, hopefully those women provided her with support. So that's great.
01:29:44.180 But the other thing I wanted to say is it just makes me think of this inherent contradiction or catch-22 that we're dealing with right now with the influencer economy where I don't think anyone would say that she has an obligation to tell people in real time what she's going through.
01:30:00.180 And so I would never imply that.
01:30:02.320 It's not her job to say as things are happening.
01:30:05.700 I agree.
01:30:06.020 You know, maybe she did want to just post that.
01:30:07.720 Maybe she was trying to feel that way and trying to, you know, like fake it till you make it.
01:30:11.100 I think there are a lot of totally reasonable things.
01:30:13.020 But at the same time, you are also continuing to perpetuate and propagandize a vision of motherhood, which is wholly unrealistic. And we have these two things taking place at once, where influencers are people, and therefore they are going to behave as people, as she did in this moment. And also, influencers are corporations.
01:30:31.020 They are literally small corporations who are selling motherhood at an unprecedented pace and also their people. And so it's like it's really hard to begin to figure out what their responsibility is for being honest about their private experience of motherhood.
01:30:47.520 I want to go back to something you said about how it sort of reinforces the conservative bona fides to be like, I don't want to share how hard this is. I actually think it's bigger than even conservatism. I think that is motherhood in this country.
01:31:02.040 Yes, yes, yes, yes, yes.
01:31:03.260 That is the institute, which is inherently conservative, but it's something that affects everybody. It's this idea of what is the quote-unquote good mother. The good mother is the one that does not talk about how hard it is, who wants to be seen as capable of caring for all of these people and holding it together and looking beautiful while she does it.
01:31:24.040 And I think, frankly and quite sadly, we hear Nara Smith speak to that very feeling in this interview of not wanting to be perceived by the people around her as a bad mother, but struggling so much with this feeling of disconnection and derealization that she asked her husband, did I die? Am I here right now? That's horrifying.
01:31:43.340 And there's this really interesting, almost conversational slipping happening between the institution and the experience here where the institution is impacting Smith's experience, it's impacting what she feels she's able to admit or ask for help about, but then she's using her experience to sort of reinforce the institution in that moment where you're posting the picture and suggesting that you're this heavenly figure.
01:32:09.280 And then later, coming on this interview into her credit, talking openly about it, I think it's really powerful that she talked about it, and I'm really glad she did. I'm going to pivot now to something a little bit darker, so I will just say content warning. We're going to talk about postpartum psychosis and Lindsay Clancy a little bit. We're not going to get into details, so it won't be graphic, but if you're not in the headspace to think about postpartum psychosis right now, take care and skip ahead a little bit.
01:32:35.280 But when I listened to the Nara Smith interview, I was struck by that portion in particular
01:32:40.340 because it came out about a week into Lindsay Clancy's very public trial.
01:32:45.420 Lindsay Clancy is a Massachusetts woman who is currently on trial for killing her three
01:32:50.420 children while suffering from postpartum psychosis, and it is still unknown as of the time of
01:32:56.300 this recording whether she will be held criminally liable for this.
01:33:00.220 In the U.S., mothers who kill their children are almost always held criminally liable.
01:33:04.520 When a parent kills their child, it's known as filicide.
01:33:09.420 There are approximately 500 filicide arrests made per year in the United States.
01:33:15.000 This is the highest rate among all high-income nations. 0.94
01:33:19.900 Lindsay Clancy was a labor and delivery nurse. 1.00
01:33:23.100 She repeatedly sought medical and psychiatric help postpartum.
01:33:27.460 She had herself voluntarily committed a month before her children's deaths,
01:33:32.580 and she was put on and taken off of a number of psychiatric medications.
01:33:38.040 Postpartum psychosis is believed to affect around 1 in 1,000 postpartum mothers,
01:33:42.680 but it, along with postpartum depression, anxiety,
01:33:46.540 the symptoms that Smith was experiencing and talking about,
01:33:49.660 these were not really interpreted as legitimate medical or biological phenomenon in this country
01:33:54.420 until the 1970s, the 1980s, 1.00
01:33:57.440 in large part because feminists started ringing the bell 1.00
01:34:00.100 that something was wrong with the way that we treat mothers in this country. And before then, 1.00
01:34:06.300 the idea was mostly dismissed as the baby blues, which tended to blame a woman for being immature,
01:34:12.320 for resisting the transition to motherhood, for not embracing this new cultural role that she
01:34:18.120 was expected to fill. So it was really a value judgment on her ability to live up to the rightful
01:34:23.820 quote-unquote natural ideal of the quote-unquote good mother. And I don't know if you've seen this,
01:34:29.860 but the Lindsay Clancy trial has sparked some discourse on the right among their most prolific
01:34:35.900 troglodytes who are now tweeting things about how postpartum depression and related illnesses are
01:34:43.300 not real and that women are just selfish. So we're seeing that idea reentering the conservative
01:34:49.320 language right now very explicitly among a few of these pundits. And so we see that echo in this
01:34:56.060 interview where Nora says she didn't want to tell the midwife that something was wrong.
01:35:00.360 If you will just please read from this study on filicide in the U.S.
01:35:06.700 Jennings et al. reported that 41% of depressed mothers of infants and toddlers had thoughts of
01:35:12.520 harming their child. Mothers with postpartum depression are reluctant to share their emotional
01:35:17.280 upset because they do not want others to think of them as a bad mother. Mothers are especially
01:35:22.480 uneasy sharing filicidal thoughts with social workers because they fear that they will take
01:35:26.980 their children away yeah some mothers actually exaggerate their suicidality to receive inpatient
01:35:32.720 care so they can be protected from killing their children and this is especially this concern about
01:35:38.020 not wanting to like being afraid that they will take your children from you again this is a valid
01:35:43.760 concern particularly totally black mothers yeah who i believe are separated from their children
01:35:48.740 two times the rate of white mothers. What I kept coming back to as I was researching this episode
01:35:55.180 is just the extent to which the institution can shape your experience and then how these images
01:36:01.120 can like reflect or kind of undermine it. So I personally found this juxtaposition between
01:36:07.180 Nara's discussion of her experience in the context of like a trad wife renouncement and the Clancy
01:36:14.800 trial happening simultaneously to be so illustrative, and it just left me thinking,
01:36:20.140 what are the implications of influencers like Nara Smith in a world where egregious failures 0.94
01:36:26.000 like this still routinely occur, where this woman is now being potentially held criminally liable 0.52
01:36:31.120 for an intense mental health episode that ended in tragedy? You cannot separate the popularity 0.98
01:36:39.480 of influencers like Hannah Nealman from the Trump administration pursuing quote-unquote
01:36:44.420 family policy that amounts to outlawing abortion and cutting food and healthcare benefits. Nearly
01:36:51.360 half of the beneficiaries of SNAP and Medicaid are children. So the institution of motherhood
01:36:57.300 is the legal and political framework responsible for the fact that Lindsay Clancy's children are
01:37:03.900 no longer here what does it mean to run cover for and propagandize for that set of ideas right
01:37:10.460 in the same way that i don't expect ariana grande to be a role model i don't expect
01:37:14.600 nara smith and hannah nealman to be a role model and i think part of like my feminist sensibility
01:37:19.260 is that belief that it's like i don't think women are required to be role models but i do think
01:37:23.500 that is where you get into this third element of like we are constantly talking about the
01:37:29.000 influencer and the person who is watching the influencer but there is the third participant
01:37:33.980 which is the media if there is anything that I have come away from in the last six months
01:37:38.740 personally I have been shocked at the ways in which media will run cover fire you're getting 0.98
01:37:43.560 ahead you're getting ahead okay sorry you're too smart fuck let me just say really quickly
01:37:48.580 this is where again my my desire is not for Nara Smith to be held to the standards of being a role 0.98
01:37:56.020 model, my desire is to talk about these women in the context of the fact that they became successful
01:38:01.040 because of the Republican Party, because of Republican Party influencers, and because of 0.97
01:38:05.780 the fact that our media is inherently fucking reactionary. Even our media that claims to be 0.97
01:38:10.620 liberal, it is always operating under the pretense of these American traditional values, and that is 1.00
01:38:15.380 why these women became successful. So we've heard a lot today from, whether they disavow the title or
01:38:20.720 not tradwife influencers, I think we should listen for a moment to actual tradwives. We need to hear
01:38:26.800 from women who have left high control, often religious fundamentalist situations about their
01:38:33.000 experiences. So this is a clip from a recent CNN interview that actually includes some dirty little
01:38:38.900 liars, which is very cool. So we are just going to listen to one of these women describe what her 1.00
01:38:44.980 upbringing was like i'm curious how you were treated differently from like how your brothers
01:38:51.220 were treated versus you so i actually had probably the best experience as this goes because i only
01:38:58.980 had a younger brother i didn't have a ton of younger siblings but even that with just one
01:39:04.260 brother who was two and a half years younger than me um the work that i was responsible to do versus
01:39:10.660 him like i was cooking all of the meals like danny said earlier i was cooking all of the meals um
01:39:16.740 every weekend my brother wasn't responsible to do any of that um i was working a full-time job
01:39:22.420 all through nannying other people's kids all through middle school and high school and i was
01:39:29.460 still being punished for not keeping the house clean enough even though i wasn't there i was
01:39:35.860 literally living at a different house four days a week boys were supposed to be educated um but
01:39:42.100 girls were supposed to learn to be keepers at home and so it was not just help your mom it was
01:39:48.500 actually like perform being a wife now perform being a housewife now learn all the skills on 0.81
01:39:55.700 the level that you'll need when you are a mother and need to sew your own whole family's wardrobe 0.84
01:40:01.860 make food from scratch so they were literally going out of their way to find more things for
01:40:08.080 us to do to find more projects and skills for us to learn so we were busy and tired the i mean just 0.88
01:40:14.280 in our country as it is right now girls access to leisure time even outside of these circles is
01:40:19.720 greatly reduced from boys but in these circles i mean i've heard you talk about how like the boys
01:40:25.260 would be outside playing for hours and hours when you guys were still inside doing chores
01:40:30.200 Yeah, my older sisters were waking up with babies that night.
01:40:34.640 I had the 4 a.m. shift.
01:40:36.320 I was changing diapers when I was 7, 8 years old of younger siblings, feeding them, taking care of them.
01:40:42.940 And not just like once in a while for fun.
01:40:45.300 No, like as a general rule.
01:40:48.480 These are the real communities that are being aestheticized and alluded to in a lot of this content. 0.63
01:40:55.720 It was so jarring to read about the prevalence of filicide and postpartum care in America and listen to the dark reality of women who describe escaping high-control religious indoctrination and what the roles for women really were in those communities, and then to turn around and watch a seven-minute highlight reel on a major news platform about how the Nealmans are proof of the American dream. 0.67
01:41:22.440 Shocking. 0.80
01:41:23.660 In digging into all of this
01:41:25.260 and then watching this ABC puff piece
01:41:27.480 about the Derry Empire
01:41:28.500 and how do you feel
01:41:29.580 when people call you that name?
01:41:31.000 I was just frankly shocked
01:41:32.560 by the degree of comfort
01:41:34.400 that we have with these ideas
01:41:36.620 that media runs such cover
01:41:39.660 for things that are really alluding
01:41:41.780 to these horrible realities.
01:41:45.160 And so when people perceive
01:41:46.440 these interviews as proof
01:41:48.040 that being a trad wife 1.00
01:41:49.100 isn't going to be considered cool anymore,
01:41:51.760 I think that that ignores 0.83
01:41:53.000 the extent to which these ideas about motherhood are so embedded in the fabric of our culture.
01:41:58.700 They are the defining elements of it. We are getting so much of this already in mainstream
01:42:02.840 media. This content is like a trick mirror for that cultural desire. So it's going to continue
01:42:10.320 to adapt and evolve as the algorithm kind of like reshapes it. But it's not creating the desire.
01:42:16.320 Young women are not exposed for the first time to the ideal of motherhood because they're getting
01:42:20.480 served a Nora Smith video. It is the water they are swimming in. It's on ABC News for millions
01:42:26.780 of people, right? I think it's very important that we remain extremely clear-eyed about what
01:42:32.740 is happening here and the purpose that it serves and the extent to which it amplifies ideas that
01:42:39.100 are, you know, very central to our self-concept as a country. And to your point, that we essentially
01:42:47.500 recognize this and call it what it is. Not that these women have to be transformed into role 1.00
01:42:53.140 models, but that we have a clear-eyed understanding of what it is. You are entitled to make videos 0.99
01:42:59.120 like this. You are entitled to believe in, enjoy, and even profit from these aesthetics of so-called
01:43:05.000 traditional gender roles, but you're not entitled to doing that within your preferred version of
01:43:09.680 reality by suggesting that's not what you're doing. You're actually not entitled to the
01:43:13.780 plausible deniability that that's not what's happening. That you claim to have some degree
01:43:18.820 of, like, distance from or that you don't personally identify with the images and ideas
01:43:23.980 in your personal life does not actually neutralize the propaganda. And I think discussing it as
01:43:30.520 propaganda, not just when it happens in the Tradwife context, but when it happens on ABC News
01:43:36.840 as well, is very important to label it properly. We've alluded and kind of laughed about, like,
01:43:42.640 a lot of the stuff that's happened over the last few months. But like, we haven't talked at length
01:43:46.180 about yesteryear discourse. But one thing that did happen was that Louise Perry wrote an op-ed
01:43:51.060 about me in the Wall Street Journal. And the title was... Friend of the pod. Yeah, friend of the pod.
01:43:56.140 And the title was like, Carol Claire Burke has a problem with women or yesteryear has a problem 1.00
01:43:59.560 with women. And I thought it was hysterical. No one on my team took it seriously because I know
01:44:04.680 who Louise Perry is. And we've discussed this on the podcast. Yesterday, I was actually listening
01:44:10.380 to a podcast that I really enjoy.
01:44:12.040 It's called Shameless or the Shameless Podcast.
01:44:14.500 It's in Australia.
01:44:15.560 And they were talking about yesteryear.
01:44:16.860 I thought I really appreciated the way
01:44:18.520 that they talked about it, honestly,
01:44:19.800 in a way that felt quite media literate to me.
01:44:22.460 But there was one point where they referenced this op-ed
01:44:25.020 and they described Louise Perry as a Christian woman.
01:44:27.580 And they said in so many words
01:44:29.160 that they understood why she might have felt triggered
01:44:31.560 by yesteryear and how like, you know,
01:44:34.140 if you're a Christian woman.
01:44:35.000 And I don't fault them for not knowing who Louise Perry is 0.99
01:44:39.340 because that is the work that our media systems do to launder the reputations of these people.
01:44:46.340 But it was a moment for me where I kind of did have a little bit of a stomach drop
01:44:50.040 of realizing just how many people might actually just think that Louise Perry is a Christian woman,
01:44:56.420 she represents Christian theology, and that Kara Klerberg has a problem with women,
01:45:01.660 that actually might be something that Christian women feel.
01:45:03.900 When you and I know that Louise Perry is essentially an alt-right woman 1.00
01:45:07.640 who thinks that birth control should be banned. 1.00
01:45:10.640 She's a radical anti-feminist 1.00
01:45:12.120 who thinks that the way to prevent sexual assault 1.00
01:45:15.260 is to keep women from entering public spaces
01:45:17.740 where men are drinking.
01:45:19.360 And so it did kind of give me a little bit of a chill,
01:45:23.280 one that I have had on more than a few occasions
01:45:25.840 over the last six months of realizing
01:45:27.620 that our media environment
01:45:29.360 is actually far more reactionary than I even believed.
01:45:32.700 And that there is a lot of work being done at all times.
01:45:35.140 I mean, Louise Perry was also interviewed
01:45:36.520 for Ross Douthat's New York Times podcast, like the work that is being done to normalize
01:45:42.160 incredibly radical beliefs and for these people to hide their extremist beliefs about how women are,
01:45:50.080 about how minorities should be treated, about how trans people should exist, to launder them behind
01:45:55.440 a term called theology is really, really upsetting to me. And it's something that I've been thinking
01:46:02.380 about all day today, how the media presents certain opinions and normalizes them and essentially
01:46:09.340 creates cover fire for them when they are, in fact, extreme positions. Like, the Nealmans hold
01:46:14.200 extreme positions. Louise Perry holds extreme positions. And the work that is being done by 0.99
01:46:19.540 ABC News and the New York Times and the Wall Street Journal to make these perspectives look
01:46:24.700 not just normal, but like the status quo cannot be overstated. And I think we need to be highly
01:46:30.960 critical of these institutions for the work that they are doing even now to create cover
01:46:35.580 fire for these people.
01:46:37.860 People like that can only achieve the platforms that they have achieved and the popularity
01:46:43.080 that they have achieved in an environment that has already been conditioned to receive
01:46:47.500 it as normal. 0.99
01:46:50.040 I want to close with a quote from a piece called Age, Race, Class, and Sex, Women Redefining
01:46:55.540 Difference from Audre Lorde in 1984. 0.69
01:47:00.380 Hell yeah. We have not advanced since then.
01:47:03.760 Yeah, it could have been written about the exact moment we are in. 0.98
01:47:08.580 Just been doing fucking donuts in the parking lot of injustice for the last 40 years. 0.99
01:47:18.200 Oh my gosh. Donuts in the parking lot of injustice. Put it on a bumper sticker. 1.00
01:47:23.900 Okay. Today, with the defeat of the Equal Rights Amendment, the tightening economy, and increased conservatism,
01:47:29.780 It is easier once again for white women to believe the dangerous fantasy that if you are good enough, pretty enough, sweet enough, quiet enough, teach the children to behave, hate the right people, and marry the right men, then you will be allowed to coexist with patriarchy and relative peace, at least until a man needs your job or the neighborhood rapist happens along.
01:47:50.740 And true, unless one lives and loves in the trenches, it is difficult to remember that the war against dehumanization is ceaseless. Wow.
01:47:59.780 Ah, that's it.
01:48:02.800 Hell yeah.
01:48:03.940 Hope everyone had fun.
01:48:05.860 Have a good one, everyone. See you after I give birth.
01:48:09.180 See you in 2027. No, I'm just kidding.
01:48:11.940 And now Caroline can have a baby because we've come full circle in our content.
01:48:18.020 I really appreciate what you did today. I think that just a moment for me to reflect. I actually
01:48:23.780 think it's really interesting that we're ending, and I'm sure you were thinking about this,
01:48:28.020 but our first episode two years ago was about trad wives and it was actually the last time that
01:48:32.100 we did a full episode about trad wives yep and so this being like our second episode about the state
01:48:38.020 of the trad wife um i i really appreciate the framework that you created for it i've actually
01:48:43.280 never thought about it that way and it might give me some context to discuss how i feel about my own
01:48:49.020 life with my therapist and with with what's been going on with yesteryear and with my own pregnancy
01:48:54.040 and with how those two worlds kind of coincide.
01:48:56.700 With what's been...
01:48:57.560 I know what's going on.
01:48:58.980 What's going on?
01:49:00.400 I know what's going on.
01:49:01.620 I know what's going on.
01:49:03.100 Should we end with a dramatic reading
01:49:04.560 of that part of the interview? 0.98
01:49:06.640 I would rather kill myself. 0.92
01:49:10.820 Okay, well, the next time you all hear from us, 0.96
01:49:12.920 it will be probably to discuss Caro's birth experience.
01:49:18.440 I'm a little bit emo that we won't be on the mic again
01:49:22.060 until Kara was a this is her last episode as as not a mother but Caroline I think you just had
01:49:27.300 one thing you wanted to say about the audio yeah I think that we clipped out a little bit early in
01:49:32.500 our last episode and I know that people have expressed their frustration in the past that
01:49:36.600 we don't have any outro music so we're going to try to do things less abruptly and we're going
01:49:41.740 to try to end this episode with