00:05:47.500bread helps burn up safely the fat you lose. Dude, bring back this graphic design. It looks
00:05:53.060dope. It's so wordy. It's like all these words and then like people at a prom or something
00:05:58.780because they ate bread. Also, now I want a rat soundboard. Sorry. This is okay. I know I said
00:06:03.040I wasn't going to go down rabbit holes and shit, but the first paragraph of this article is for0.99
00:06:08.200what may be the 1000th time, the question of whether or not rats can live on nothing but0.98
00:06:13.720ordinary white bread has been raised once again i'm like is that is that something we were raising
00:06:20.040a lot in the 1970s sorry are we coming back to this one a bunch just like a first date question
00:06:26.020where are you from do you have any siblings can rats live on bread if a tree falls in the woods
00:06:31.340around to hear it doesn't make a sound can rats live on bread so this is a study where they fed
00:06:37.520rats like ordinary white bread of course like refined flour you know they remove a lot of the
00:06:41.160fiber, a lot of the nutrients, etc. If you feed rats just white bread, they do die. Like they
00:06:46.280starve to death basically because there's not enough nutrients. However, if you feed them an
00:06:50.620enriched white bread that has these vitamins and minerals put back in, they live. But what's
00:06:57.040interesting to me is like in this article from the very beginning of this term, nobody could
00:07:02.380really define what processing is because one way to think about it is like, okay, you're processing
00:07:06.800the wheat you're taking out all the nutrients but also boiling down foods to get the nutrients out
00:07:12.100and turning them into powders and putting them into bread is also processing it's arguably 100
00:07:17.420more processing yeah this is just a different kind of processing so it's like everyone uses
00:07:23.060the term process just to mean like food i don't like food that i think is bad right absolutely
00:07:27.720like there are very few definitions of processed foods in terms of the like colloquial usage that
00:07:33.800would include like olive oil. This does actually get to like the biggest problem with the term and
00:07:38.640the biggest problem with like efforts to define it. So the term becomes much more popular in the
00:07:43.000early 2000s, especially with like the rise of Michael Pollan. I went back to the omnivores
00:07:47.160dilemma for this and like he refers to processed foods many times, but he doesn't refer to ultra
00:07:51.600processed foods. The term ultra processed is coined in 2009 by a Brazilian researcher named
00:07:58.260Carlos Montero, who had been doing kind of field work in Brazil in the 1970s and 1980s,
00:08:04.060originally on malnutrition. But he was noticing with these poor populations,
00:08:08.620eventually the problem of malnutrition had started to shift to what he calls overnutrition.
00:08:13.340You basically have, as the Brazilian economy is developing, there's more of these like
00:08:16.700commercial foods being produced and traditional diets are starting to give way to like, you know,
00:08:21.740sodas and Twinkies and all the kind of stuff we associate with ultra processed foods.
00:08:25.480So in 2009, he puts out the first use of this term in academia, ultra-processed, and also an attempt to define it.
00:08:34.800So this is a paper called The Issue is Not Food Nor Nutrients, So Much as Processing.
00:08:41.160So I'm going to send you the first couple paragraphs.
00:08:43.580It is now generally acknowledged that the current pandemic of obesity and related chronic diseases has, as one of its important causes, increased consumption of convenience and pre-prepared foods.
00:08:57.340However, the issue of food processing is largely ignored or minimized in education and information about food, nutrition and health, and also in public health policies.
00:09:07.060So this is happening in the context of the shifting understanding of food, right?
00:09:11.620That the original understanding of like, quote unquote, unhealthy food was food that was
00:26:08.160I think the greatest challenge that they come up with is this thing of there's processed foods, which are fine, and then there's ultra-processed foods, which are bad.
00:33:36.520they felt awesome. This study, when it comes out, is like, it's wild how popular the study was. The
00:33:42.500study has been cited 1,200 times. Yeah. And I don't know, this feels sort of like the glycemic
00:33:49.160index all over again, which is like a teeny tiny group of people have a specific response to a food
00:33:56.360or group of foods. And that then somehow becomes like conventional wisdom in really short order.
00:34:02.860This study is so much worse than just the fact that it was two weeks.
00:34:07.760So the whole kind of point of a study like this is to hold everything else constant and only look at the effect of quote-unquote processing.0.91
00:34:15.760But then if you read the fucking text of the study, that was not remotely true.0.64
00:34:19.580The ultra-processed diet had twice the energy density of the unprocessed diet.0.98
00:34:26.080It had twice the saturated fat, and it had 1.5 times more sugar.
00:34:29.980So these are not equivalent diets at the most basic level.0.99
00:34:33.680And this is like in the fucking study.0.98
00:34:35.860You're like one group had a green salad and the other one had like a value meal from Wendy's.0.99
00:34:40.880And the ones who had a value meal from Wendy's gained weight.
00:36:18.960in one day. This is actually the reason
00:36:21.080why the energy density is so different between the two diets is because I think in an effort
00:36:26.540to hold the fiber constant, there's no fiber in ultra-processed foods. It's like one of the things
00:36:31.040that makes them ultra-processed foods. So the only way to get participants fiber was to basically
00:36:35.840give them sodas every day with like fiber supplements in them. So these are diet lemonade,
00:36:42.100but oftentimes it's just like juice or like a little smoothie or milkshake, something like that.
00:36:45.980But like there are drinks with every meal for the ultra processed people.
00:36:50.300There are no drinks for the unprocessed meal.
00:36:52.560Every once in a while they get a milk or something, but like they're not getting like diet sodas or anything.
00:36:57.220So that's a that's a huge difference between the two diets.
00:37:00.400If you were sitting down to make yourself a meal, the chances that you that like most people would make two whole sandwiches and eat an entire can of peach.
00:37:11.820it like right it just is it's not representative of like how people eat well also the thing that
00:37:18.220really stuck out to me is that there are three desserts with this meal there are cookies there
00:37:24.280are fig newtons and there's a can of peaches in syrup yeah almost every single meal of the older
00:37:29.940processed comes with like cookies or shortbread or like some sort of like pudding there are no
00:37:35.980desserts with any of the unprocessed meals yeah the other like really striking thing about this
00:37:42.100is that they're not the same meal they're completely different if you want to do a
00:37:47.340one-to-one on your ultra processed you get the like i don't know stouffer's version of like beef
00:37:54.040and broccoli exactly okay let's go head to head with similar dishes this is the thing it's like
00:37:59.320what they're actually fucking doing they're they're calling this a test of like our ultra
00:38:03.020processed foods worse for you but it's literally it's like you give one group of people salads it's0.98
00:38:07.360like a lot of salads you give another group of people fucking cookies and you're like oh my god0.96
00:38:12.040the people ate more cookies therefore ultra processed foods are bad for you right you gave0.97
00:38:16.340them six cookies with every meal yeah i actually think there's like a huge missed opportunity here
00:38:22.080because something people always talk about in this field is it like well pizza isn't necessarily bad
00:38:27.380for you right if it's if it's a frozen pizza from the grocery outlet then it's bad for you
00:38:31.660but if it's like artisanal and there's only three ingredients in the dough and it's like lovingly0.98
00:38:35.960made then it is good for you right it doesn't have to be bad yeah so why didn't you fucking
00:38:40.180test that hypothesis can we look at their final meal they're like the the goodbye meal the farewell0.84
00:38:46.660um is that it sorry i have so many i have so many files called supplementary material i have no
00:38:54.500doubt oh there it is day seven dinner it was only seven days i thought it was 14 i think they must
00:39:01.480are repeated oh they repeated yeah yeah yeah yeah okay the ultra processed menu for day seven dinner0.93
00:39:07.800is it looks so bad also again there's fucking two desserts is made for a child yeah it really is0.83
00:39:17.600all of them are it is two pb and j's that are packed to the gills yeah they really are like0.96
00:39:24.060overflowing two cups of two percent milk with fiber added wolf horrible and then you get a
00:39:31.500snack pack of chocolate pudding graham crackers baked cheetos that's the way you disappoint
00:39:39.340everyone they're the color of like glow sticks at a rave they're the color of delicious
00:39:44.860i hate cheetos dude oh my god i love dude anything with powdered cheese anything with
00:39:53.640powdered cheese i love it so much there's there's these long sections of these articles where they're
00:39:58.880like people can't stop eating doritos and i'm like really day seven dinner unprocessed menu
00:40:05.620what you're seeing is a pretty sizable bowl of pasta it looks like a salad with a side salad
00:40:11.940it does this is my nightmare aubrey this is it this is where i flip over the table also with a
00:40:19.680side salad of green leaf lettuce baby carrots and broccoli can't have too much salad apparently
00:40:24.720god it's raw broccoli too wow i wonder why people ate 500 fewer calories wow
00:40:31.560we give them the most boring food imaginable uh they're not listing the giant bowl of grapes you0.97
00:40:38.180gluttons i guess that's the dessert it seems visually like there's an implication here0.94
00:40:43.460like if you weren't having two cookies you would be eating a bowl of grapes and i'm like i just
00:40:49.540don't think that's how people think and eat but also if the title of the study was like people
00:40:54.140eat more cookies than grapes i'd be like yeah yeah i don't know that this says anything about
00:41:00.480processed versus unprocessed foods these are different foods but listen if you sort of
00:41:05.400scrape off this top layer of like, sort of window dressing kind of stuff around like,
00:41:12.260we're actually concerned about long term health conditions, we're actually concerned about blah,
00:41:15.540blah, blah. Most of those things are things like diabetes, like heart disease and things that we
00:41:20.620associate with fat people. So I think part of what you're seeing here is an assumption about
00:41:25.800how fat people eat. Yeah, and how poor people eat. Okay, so that was the experimental study that was
00:41:34.420that was the attempt to prove that ultra-processed food is bad for you like in a lab. We then of
00:41:40.180course get a huge wave of observational studies. You can look up on like Google Scholar. There are
00:41:46.540dozens of studies that measure ultra-processed foods versus non-ultra-processed foods. And like
00:41:52.700they all basically find the same thing. It's like higher rates of cancer, higher rates of
00:41:55.860cardiovascular disease. Like it's all the stuff that you would expect. This is sort of the second
00:42:00.460way that you can measure the effect of food on health is like you take these big studies of like
00:42:06.380hundreds of thousands of people. You give people food frequency questionnaires. How often are you
00:42:10.340eating something? Oftentimes they'll do this in two ways at the same time. They'll be like,
00:42:13.320how often do you eat these foods in general? And they'll also do a 24-hour recall. Like,
00:42:17.800what did you do yesterday? This is like kind of as good as it gets, although people are so
00:42:22.120bad at estimating what they're eating and like especially the amounts, right? Like if you go to
00:42:27.340a restaurant, you have like pad thai, can you say how many ounces you ate? So there's that sort of
00:42:32.220layer of just gathering the basic information. But then on top of that, researchers will then go in
00:42:38.620and they will code people's answers for ultra processed food. So they get these answers. This
00:42:45.100is what I eat. I ate cake yesterday, cookies yesterday, whatever. And then researchers will
00:42:48.680go in and go, aha, cake is ultra processed. So this person is, yes, eating ultra processed food.
00:42:54.520so there's two layers of errors with this and the biggest thing with this is that they're not0.64
00:43:00.080fucking measuring whether people are eating ultra processed food they're just having these food0.97
00:43:04.620categories so again fucking cake cake can either be ultra processed or not ultra processed it1.00
00:43:11.200depends on the fucking cake well and also again like i wonder about like how are they coding0.99
00:43:16.380things like tofu exactly we've seen now multiple ways that processed and ultra processed foods are0.98
00:43:23.580categorized and we've already sort of explored that like reasonable minds can differ right that
00:43:30.300like two people could in good faith put the same thing in like any of the four different categories
00:43:37.240or two of the four categories or whatever right and they do some of the studies do actually attempt
00:43:42.300to control for that they'll have blinded uh like one researcher will do it and then another
00:43:46.420researcher will also do it like independently and they'll say like okay we have 95 agreement
00:43:52.360They're attempting to control for this, but then what the real problem is that it's not
00:43:56.920actually the coders, it's the actual designers of the research.
00:44:00.980They all say like, oh, we use the NOVA classification system.
00:44:03.500But if you read studies, different studies have like different classifications.
00:44:07.500So like we mentioned honey before shows up in all different categories.
00:56:41.300which is like a specific kind of chow.
00:56:43.420And then they measure like what they do.
00:56:45.640i'm like there's some evidence but also most of the rat study work is on sugar addiction
00:56:52.160and sugar addiction as we talked about is like very disputed in the literature and it's just
00:56:56.780like not clear that it exists hang on i gotta go on etsy and find a uh like a potter to make
00:57:02.500me a cookie jar with a label that just says sweet fat chow i know i love these sweet fat chow
00:57:10.380At a very basic level, it's sort of indicative, this sort of stuff, but it's, it's very, we're, we're very far from like kind of proving that food is addictive. And we're also very far from proving that ultra processed food is specifically addictive.
00:57:24.520It is sort of feels like a frustrating thing when we do cover concepts like these that like the assumption from jump is that this has to be a biological reality and that culture plays little or no role in how all of this stuff, you know, sort of gets metabolized by people.
00:57:44.000It also brings us back to the definitional problem because there's actually a study by Nicole Avina, this researcher that he's quoting here, where it's just like a qualitative survey.
00:57:52.760They just asked people, like, what food are you most, quote unquote, addicted to?
00:57:56.320Like, what are the foods that you feel out of control around?
00:58:10.580And if you want to talk about it like that, that's fine.
00:58:12.460But scientifically, the bean shelf is not in the rock studies.
00:58:17.140Listen, get back at me when you see me at 2 a.m. in the kitchen just chomping down on dried beans.
00:58:25.760But the top five foods that people feel addicted to are chocolate, ice cream, french fries, pizza, and cookies.
00:58:35.740Most of these are not ultra processed.0.99
00:58:37.980Like, another thing that really bugs me about this ultra-processed food research is that it always includes fucking chocolate.0.93
00:58:43.480And, like, you pick up any, almost any, like, milk chocolate, basic milk chocolate bar at the store, and it has, like, five ingredients.0.97
00:59:03.340Then it's sort of like we're back to this issue of, like, what's the mechanism here?
00:59:07.560because is so are we saying soy lecithin is addictive in food or harmful because soy lecithin
00:59:13.180is in a shitload of foods it's in like salad dressings bread etc those foods aren't addictive
00:59:18.780the way that chocolate is right people don't have the same relationship with those foods that they
00:59:22.100have with chocolate so it's like sorry what what is this theory is it that soy lecithin is bad
00:59:27.600or is it that like well chocolate is an ultra processed food because it's high in sugar and
00:59:32.560high in fat if it's ultra processed because it's high in sugar and high in fat then ultra process
00:59:36.660isn't doing anything for us right i mean like if you're gonna take aim at like stabilizers and
00:59:42.080emulsifiers uh-oh green juice right because if you don't put something in the green juice it
00:59:47.680separates and then you end up with like yellow liquid and green silt right in a bottle on the
00:59:53.720shelf and nobody's buying that shit right like right another emulsifier is when you put a little0.83
00:59:58.520bit of mustard in your vinaigrette right right you can sort of give all of these things more0.98
01:00:02.900sort of nefarious sounding names or whatever more complicated names but like that doesn't actually
01:00:08.300establish the case make the case that they are harmful to your health i i feel like there's
01:00:14.000there's this systematic lack of precision because i'm actually open to the idea that like there's0.91
01:00:19.340stuff in food that is harming us and like i don't love the fact that there's like weird fucking like0.96
01:00:24.400hormones and the beef and shit like i don't love the the artificialness of our food supply however0.98
01:00:30.860Like, I would much rather that conversation be led by actual scientists who know, like, the dosages that are shown to be harmful and the ways in which it is harmful.0.96
01:00:39.920Like, we need actual evidence for these things.
01:00:42.280We can't just say, like, there's chemicals in the food.
01:00:44.660Because, like, baking soda is a white powder that you add to bread.
01:01:02.520We're just shunting so many things into this sort of giant bucket labeled ultra-processed foods.
01:01:09.560Yeah, I think, I mean, this also sort of brings us back to his own problems with defining the term.
01:01:14.480Because throughout the book, the definition of this term changes a bunch of times.
01:01:17.380He starts out by saying that an ultra-processed food is any food with any ingredient that, like, you wouldn't find in a standard home kitchen.