00:00:38.460and I've spent my life exploring how other people survive what should have destroyed them.
00:00:43.680I'm Elizabeth Smart, and these are The Survivor Files.
00:00:47.300Every week, I'm with survivors who live through the unthinkable,
00:00:51.020abducted, stalked, controlled, and nearly silenced.
00:00:54.640These are stories about what it takes to make it out alive.
00:00:58.680Listen to The Survivor Files with Elizabeth Smart on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:01:06.680Like, wow, they're kind of trying to expose this.
00:01:09.000They're also trying to create a narrative.
00:01:11.480Like, they understand that they're in an information war.
00:01:20.320There Are No Girls on the Internet is a production of iHeartRadio and Unbossed Creative.
00:01:24.640I'm Bridget Todd, and this is There Are No Girls on the Internet.
00:01:34.220Last month, former royals Meghan Markle and Prince Harry released a Netflix documentary
00:01:39.260all about their decision to step back from the duties involved in being a member of the royal family.
00:01:44.340And this week, Harry's new memoir, called Spare, that chronicles his experiences in the royal family, debuts as well.
00:01:52.080We've talked before about the wave of racist, sexist conspiracy theories and disinformation campaigns that target Meghan Markle.
00:01:59.740And in a piece called What Harry and Meghan Can Teach Us About Information Warfare, former FBI counterintelligence agent Asha Rengada says that Harry and Meghan's recent media can actually provide a good blueprint for how to combat a disinformation campaign and win an information war.
00:02:20.380The piece is called What Harry and Meghan Can Teach Us About Information Warfare.
00:02:24.340I know that you're a big fan of the royals.
00:02:26.900What drove you to write this piece kind of breaking down Meghan and Harry and how what we can take away about propaganda and information?
00:02:36.380Yeah, so I sat down to watch their Netflix docuseries thinking this was just going to be some mind candy for me.
00:02:43.880I'm going to take a little break, you know, and escape it all.
00:02:47.420But I thought it was actually a great window into some of the stuff that I teach about. And in particular, they describe what because what they're doing in the course of this documentary is really describing the propaganda machine that is the British tabloid.
00:03:04.400you know, ecosystem and how it relates to the royal family. While they were describing that,
00:03:14.220it reminded me a lot of about a lot of research that I've done about our own media ecosystem in
00:03:20.140the United States, and in particular, propaganda feedback loops that we have, for example, on the
00:03:24.760far right. And so I started my ears perked up, and I just started looking at the entire docuseries
00:03:33.540through that lens. Like, wow, they're kind of trying to expose this. They're also trying to
00:03:38.280create a narrative. Like, they understand that they're in an information war. And that's what
00:03:44.540this is about, you know? And then I remembered, I said, Prince Harry is on the Commission on
00:03:51.560Misinformation or Information Disorder with the Afton Institute. And I went and researched that,
00:03:56.120and I looked at the report that they just put out, and I thought, you know, I think that there
00:04:00.880are some things that they are actually doing really well in this docu-series just from a
00:04:05.140strategic information warfare perspective, and I decided to write about it. Okay, so the piece is
00:04:10.620so fascinating, and one of the things that you point out is that it kind of functions as almost
00:04:15.080like counter-propaganda. You write that the film kind of works to give truth and advantage in our
00:04:22.120own information ecosystem. Can you tell us more about what you mean? Yeah, so I have this sub-stack
00:04:28.040where I'm teaching basically an online course for anyone who wants to take it about information
00:04:34.980warfare and disinformation and how we combat it. And one of the things that I've covered is that
00:04:40.400propaganda is such a loaded word, right? We tend to think of it as something that's always negative
00:04:47.900and it's often used for manipulative and bad purposes. But there is a place for counter
00:04:55.340propaganda, where, you know, you put out your narrative. We did this in the Cold War. You know,
00:05:00.820we put out our democratic values. We were in ideological battle. And so, you know, in this
00:05:06.760context, you can't just cede the information space to an adversary and let them shape perceptions
00:05:13.240and opinions. You have to get out there and tell an affirmative story about the values that you
00:05:18.700stand for. That is a form of propaganda. It's white propaganda. It doesn't mean that it's bad,
00:05:23.620But I think that that's what they are doing, and that's absolutely what they should be doing.
00:05:27.620So there was definitely a time where I, and a lot of us, kind of thought that ignoring certain unsavory things online was the way to go.
00:05:36.180You know, when they go low, you go high, be above it, or don't give that the time of day.
00:05:41.820Well, it turns out that the just ignore it strategy was not the most effective, and it actually allowed conspiracy theories to fester and get even stronger.
00:10:50.200It's so funny that you say this. My partner works in tobacco control and we make this comparison
00:10:56.780all the time where every now and then Facebook will come out with like a very polished ad that's
00:11:01.860like Facebook cares about digital literacy or blah, blah, blah. And it's like, or protecting
00:11:06.520democracy. And it's like, then you would shut down. It's like the same way that like there's
00:11:10.120not a safer cigarette. If you were really interested in like making a product that's not
00:11:14.660harming everybody and breaking all of our brains, you would dismantle and shut down.
00:11:18.340Yeah, you would you would burn the company down. They don't care about you. They don't care about democracy. They care about making a buck. And if you look at the top performing sites on Facebook, for example, what is it? It's like Breitbart and Dan Bungee. I mean, these are, you know, during COVID, it was the, you know, COVID misinformation sites, the anti-vax sites that were that were the most had the most engagement on Facebook. So, no, they don't care about you or me.
00:11:47.600And I think, you know, because the damage is in many ways invisible, unlike with tobacco, you're not, you know, you don't have people dying of cancer and where you can point to something.
00:11:59.820It becomes harder to really wrap our minds around, although with the Facebook whistleblower last year, Francis Haugen, you know, we have seen, you know, harms manifest, for example, with teens, teenage girls and suicidal tendencies and things like that that have come out of social media.
00:12:20.020So maybe if we start to approach it in a public health mindset, the way we did with smoking, maybe we can start to get some regulations. But I really think the regulatory aspect is going to be very slow and long term. And what we need in the short term is to build resilience on our side.
00:15:24.560like the substance of the information.
00:15:26.020And I think also as citizens in terms of understanding our relationship with other people, most of these disinformation narratives, like even the Meghan Harry thing, like it's all about trying to create cleavages, right? Like whose side are you on? Are you Harry Meghan? Are you William Kate?
00:15:44.140Like it's all about division and tribalism and whose team are you on? And what we need to do, I think, also is think about our relationships offline, because the more that we can build true human connection in real life across all of these different social cleavages and beliefs and ideologies or whatever, the much it becomes much harder to divide you when you're when you're.
00:16:14.140online. Yeah, that's something that we talk about a lot on the show is the way that these
00:16:20.980things become kind of like turned into a really specific binary. And so if you're someone like,
00:16:28.140I'm not a huge person who's into the royals that much. As a Black woman, I liked it that I liked
00:16:34.220the idea of like a Black princess. I know she wasn't a princess, but whatever. Like we definitely1.00
00:16:37.520called her Black princess. I liked that. Like I was no huge Meghan Markle fan. I wasn't like a big
00:16:43.360consumer of media around the royals but the way that it was so clear that it was like well are
00:16:49.100you a kate or a megan and like how racialized and politicized that was there wasn't really a place
00:16:54.220for the casual person who was like i'm interested in like casually following this person that i kind
00:16:59.520of like but i i don't necessarily want to feel like i need to take these take a binary side in
00:17:07.660this way and so when things become flattened out into this like tribalistic binary vibe the people
00:17:14.180who are interested in just having thoughtful conversations or don't really feel one way or
00:17:17.520the other kind of get drowned out because it's like are you with her or with her are you with
00:17:21.680these people or those people like it really doesn't leave a place for nuance no it doesn't
00:17:27.520at all um there's a term for it it's called cyber balkanization which means that you know when
00:17:33.420you're online things become very narrow i mean even if you look at something like a facebook
00:17:37.000group right it's it's all like along one theme and one topic and it's great it's a great way to
00:17:43.380bring people together along that dimension but you're also not connecting on all these other
00:17:48.020dimensions the other thing that happens on social media is you're creating these tribal alliances
00:17:55.060but you're also not like exchanging actual human cues like you know you're not seeing people's
00:18:01.060faces and you're not seeing the other side, right? Which makes it, you know, if you're actually in a
00:18:07.800debate with someone in real life, like there's a certain amount of respect and, you know, because
00:18:15.140you're, you're human, right? Like you actually have a human connection there in person. It's
00:18:19.260much easier to become more toxic because it's so depersonalized online. And the other, the other
00:18:26.060side is kind of abstract or anonymous in a way. And it gets really ugly, really fast.
00:18:33.680Yeah, I have found myself as a personal exercise, trying to really engage in discourse online with
00:18:41.520strangers in a way that really, I don't know, I just saw something about the exercise of like
00:18:48.420getting into a debate on Twitter or something. Like your collar is, your fur is up. Like you're
00:18:53.600just like and so like you can I feel it myself like you can so quickly be like so hostile and
00:18:59.040you're like well if we were just two people talking at a cafe would I default to hostility
00:19:03.260and so I'm really as a personal exercise trying to like really be mindful of that dynamic of like
00:19:09.480if somebody is disagreeing with me about something that really is of no consequence on the internet
00:19:13.960what like is it why is my first instinct to be like a hostile response or I'm part of me wonders
00:19:21.280if it's because a lot of the times like you kind of sense that your like followers are watching
00:19:25.920and maybe you want to like really dunk on this person so that other people will be like, yeah,
00:19:30.640go you. And I'm just trying to really unlearn all of that because I do think it's like not
00:19:36.220the healthiest instinct to show up with. Absolutely. And you have to remember that
00:19:41.900these platforms are sort of designed for that, right? They want you to emotional reactivity
00:19:48.260drives engagement. And that's why the content that triggers that emotional reactivity is going
00:19:55.000to be the stuff that you most likely see. Like, you're not going to see the boring post that
00:19:59.140you're like, oh, I just learned about the political situation and, you know, New Guinea,
00:20:04.800or I don't know, whatever, right? It's going to be something really crazy and that pushes your
00:20:10.840buttons. And that's the whole point. That's what keeps you addicted. Then you start scrolling and
00:20:15.920then you start you know responding and you know that's what makes the money you are the product
00:20:21.460that's what you have to remember and I I am with you like I succumb to it myself but I I'm trying
00:20:29.480to be more mindful and to think about when I get triggered that way that's the cue to get off
00:20:36.180because at the end of the day it's actually not that worth it like who are these people
00:20:39.980and you don't even know if they're real it could be like some it could be Ivan in St. Petersburg
00:20:45.320right sitting in a troll form like you don't even know um so but yeah that what you're feeling is
00:20:51.540real um and it's designed to do that too because that's what keeps you on the platform as someone
00:20:59.800who has worked in counterintelligence like i don't even know how to ask this without sounding
00:21:05.960not informed so if my it's the way that i'm framing this does not sound informed feel free
00:21:10.220to let me know because i am certainly not the expert but you know you mentioned like you don't
00:21:13.880even know if these people are real. And we've covered quite a bit this idea of bad actors
00:21:19.880impersonating people, getting into online communities and, like, causing chaos and
00:21:25.380confusion. What is going on there? Like, why would a foreign agent be invested in me,
00:21:33.740Bridget Todd, in my kitchen, getting hot under the collar and, like, rage-tweeting somebody?
00:21:39.220Like, why is that a tactic that we see?
00:21:43.880Because when they do it on a mass scale, it erodes trust among the citizenry.
00:21:55.560I mean, how you feel when you're online is going to carry over when you go out into real life, right?
00:27:17.880One of the things that you talk about in your piece is something called the propaganda feedback loop that that was coined by the Columbia law professor Benkler.
00:27:27.040And this really blew my mind. And the way that you saw it working in the dialogue around Harry and Meghan, can you tell us a bit about how you see that, what it is and how you see it functioning?
00:27:37.740Yeah. So the propaganda feedback loop, this is developed by a Columbia law professor, Yochai Benkler, who co-authored a book called Network Propaganda. But what they were describing is that in the United States, the right wing media system is basically a closed system.
00:27:59.720so you have sort of these symbiotic relationships where these outlets like Fox News provide
00:28:07.540favorable coverage of particular political figures who then will go on those shows and then
00:28:12.760the audience for that is sort of siloed right like they are not getting other narratives because
00:28:18.260they're sort of sucked into this and so they're in an alternate reality to get to what you were
00:28:23.320saying before like if we live in alternate realities we can't function that is an alternate
00:28:27.560reality. It's very hard to pierce that. This is unrelated to the Megan piece, but what they are
00:28:36.300trying to show in that book is that the media, the center of gravity on the left and right are
00:28:43.880asymmetrical, meaning that that propaganda feedback loop is a system that allows for
00:28:54.680conspiracy theories and false narratives and all of that. And there's nothing external that can
00:28:59.580come in and check it or correct for it. Whereas even if you have more of a left bias in traditional
00:29:06.580media, CNN, MSNBC, whatever, there are still guardrails there that prevent largely, you know,
00:29:14.960complete conspiracies or false narratives from piercing it. And so you have like two different
00:29:19.940media ecosystems and one that is just more truthful than the other. What I saw playing out
00:29:25.440with Meghan and Harry is that they were describing a similar feedback loop with the British tabloids
00:29:33.120and the Royal Palace. It's called the Royal Rhoda, which is this, I guess, some handful of these
00:29:41.540tabloids or these outlets. And there's just sort of this implicit understanding that as long as
00:29:48.540the members of the royal family pose and you know give them content uh both in terms of you know
00:29:58.580photographs stories dirt on other people in the royal family then they get rewarded by favorable
00:30:05.620coverage or at least by distracting from bad coverage by covering other people it's really
00:30:09.920sad i mean it was you know it's essentially they're like circus animals where they have to
00:30:16.320be on display all the time and this media system can like punish them if they're not if they don't
00:30:23.560play along then they can like you know circulate these narratives and it creates these incentives
00:30:28.820for members of the royal family to actually throw each other under the bus in order to take you know
00:30:35.360take the heat off themselves or to get i mean for whatever reason and you see this playing out i
00:30:41.820think you know with even Harry and his brother right I think this is one of the main reasons
00:30:46.720that he was really upset with his brother um I don't know that the public audience in the UK0.70
00:30:53.540is as you know if there's as much capture as there is here I don't know if they're as siloed
00:31:00.140so I'm not sure if it's necessarily the exact same as our the propaganda feedback loop on the right
00:31:05.600here, but that symbiotic relationship between the royal palace and these tabloids, to me,
00:31:13.100was what I saw playing out. A truism about false information is that, while it can be good to
00:31:19.600debunk lies on the internet, it doesn't always work, especially with folks who are deeply committed
00:31:24.880to a false reality. So rather than trying to debunk all the different conspiracy theories
00:31:29.580and misleading statements out there, one by one, like, no, Meghan Markle did not wear a fake tummy
00:31:35.460to fake a pregnancy, or no, she did not use a doll as a stand-in for her baby, because
00:31:39.980that would never work for people who are fully and deeply invested in an alternate reality.
00:31:45.460Instead, Meghan and Harry are shifting the conversation.
00:31:49.600One of the things that I think is so fascinating that you point out in your piece is how I
00:31:53.640think because it being this, like, closed feedback loop where an outsider is never going
00:31:59.160to be able to pierce it, never going to be able to, like, somebody who is a true believer,
00:32:02.780they're probably never going to be able to really get any kind of alternative, you know, perspective in there,
00:32:09.120is that they don't really focus on debunking a lot of the lies and misinformation coming out of this.
00:32:16.860Instead, they kind of change the narrative and, like, peel back the curtain to sort of explore the ways that the monarchy is this, like, dysfunctional, toxic system.
00:32:25.680So do you think that's like why they sort of do it that way, that they're like, we're not going to debunk all of the lies and half-truths. We are instead going to like tell a different story.
00:32:35.740Yeah, they just changed the debate, right? Like they just reframed the whole controversy, which I think was smart, A, because of what you just said, you're not going to convince people who already believe something, but you're just changing the paradigm. And you're exposing how it how the tactic works. This is the key to neutralizing, as we would say in the intelligence world, disinformation is, I mean, you can fact check, you can counter.
00:33:05.740That's and that's helpful, but it's often not super productive.
00:33:09.880People, it's very hard to undo someone's belief when they have it.
00:33:15.080What you can do is explain to them what's being done to them.
00:33:19.060And then that might open their eyes and make them more skeptical of what they consume after
00:33:26.740You're kind of pulling back the curtain.
00:33:29.080And I think they did that very smartly.
00:33:30.980And by reframing the entire controversy in terms of, you know, this is how the royal family is exploited by this, you know, tabloid system that makes money off of this voyeurism of the public.
00:33:48.840It really places both those outlets and I think the royal palace in a defensive posture, because now they have to explain, like, why do you go along with this?
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