00:00:59.040Listen to Pro Society on the iHeartRadio app,
00:01:01.740Apple Podcasts, or wherever you get your podcasts.0.98
00:01:05.760I'm not saying this woman doesn't exist.
00:01:08.460I'm just saying she reads like a woman written by a man.0.99
00:01:18.380There Are No Girls on the Internet0.72
00:01:19.760is a production of iHeartRadio and Unbossed Creative.
00:01:22.160i'm bridget todd and this is there are no girls on the internet
00:01:29.280so i feel like christmas has kind of come a little bit early for me because mike as you know not only
00:01:37.940am i deeply fascinated by identity and technology but also i am deeply fascinated by my other true
00:01:45.060love which is scams you know this about me i love a good scam i love scam content scam podcasts give
00:01:51.540me all the scams. I mean, don't scam me, but I want to be not involved in the scam and then
00:01:57.140hear about how the scam unfolded so I can be like, oh, that's how they did it.
00:02:01.020Yeah, your love of scams and catfishing is legendary, no doubt.
00:02:06.600So catfishing is a scam that I am specifically interested in. And this wild story that was
00:02:12.480blowing up on Twitter last week involves all three, identity and technology, scams, and catfishing.
00:02:17.560And as fascinating as I find all of these, I also think it's really a story that tells us a lot about how people actually think about marginalized folks in technology. Like, do they actually see us? When they see us, do they respect us? When they actually do include us, is that inclusion a gimmick? Is it done to take the heat off criticism? Like, why is it done?
00:02:40.100And when they try to include us and get it so, so, so wrong, what does that tell us too?
00:02:49.220So DevTernity is a tech conference for developers that attendees have to pay from as little as $435 up to $870 to attend.
00:02:58.780It was founded by Edward Sizoff in 2015.
00:03:01.780So this conference had been called out for not having a very diverse lineup of speakers.
00:03:06.600Like most of their speakers tended to be white men.
00:03:08.840And to deal with that, Edwards, the organizer, allegedly decided to flesh out their lineup by tapping into the existing pool of really talented, marginalized people who have been building and shaking things up in tech for a very long time.
00:03:25.220Oh, wait, no, no, no, that's not what he did.
00:03:26.660That would be a normal thing to do.0.95
00:03:28.140What he actually did was flesh out that lineup by creating AI-generated women speakers to add to the lineup.0.99
00:03:35.540And as if that's not bad enough, like that's already pretty bad, it doesn't stop there.
00:03:41.360Because in addition to creating those phony women to speak at his conference, it was also revealed that Edwards had been running this entire like fake female tech influencer catfish enterprise and had been doing so for years.
00:03:57.620Unsurprisingly, the entire thing was full of drama.
00:03:59.620And honestly, like, I don't think I have ever seen anything unfold quite like this in the space before.
00:05:51.040One of them also spoke, or at least was listed as a speaker, back in 2022 as well.
00:05:56.460In the aftermath of all this, Gurgley really did some deep digging.
00:06:00.320He found a tweet from 2021 publicly calling out the conference for having a mostly male lineup.
00:06:06.340On August 3rd, 2021, Maddie Stratton, a director of developer relations, tweeted,
00:06:11.980Good thing I'm not tweeting about tech this week, or else I might have to call out DevTernity for pretty much having all white dudes as speakers.
00:06:19.200Given who they listed at the top, it doesn't surprise me at all.0.63
00:06:22.300So then Julia Kirshina, also known as Coding Unicorn, who calls herself one of the conference co-founders, replies,
00:06:29.900Remember Julia's name because she is going to become important later.
00:06:33.580Julia replies to Maddie's tweet saying,
00:06:35.520Hi, Matt. Julia from the DevTrinity team here. Thanks for raising this.
00:06:39.840Out of the 14 invited female speakers, three confirmed, two canceled as we had to postpone to survive COVID.
00:06:45.580There is a lot to improve, so you can advise on how to make the lineup better.
00:08:51.120But one of the questions that Gurgley does ask is that he got suspicious when he saw
00:08:57.660this lineup and that he doesn't believe that he's the only person who got suspicious.
00:09:02.780Like he doesn't think he was the only person to be like looking at these people up.
00:09:06.520These women were listed as working for very prominent tech companies.
00:09:09.800And so certainly somebody has like looked them up on LinkedIn or whatever, for whatever reason is like, I'm the only person who decided to speak up about it, who didn't want to keep quiet. And even that to me is really interesting. Like, I don't know what's really going on there, but it almost makes me wonder if the vast majority of people at this conference didn't think the women speakers were worth really paying attention to.
00:09:36.360So let alone like investigating, throwing them into a quick Google search, whatever. Maybe they were just like prominent male name in tech, prominent male name in tech, prominent male name in tech, some useless chick, some useless chick, prominent male name in tech, prominent male name in tech.
00:09:51.720Like maybe it didn't even register to them to be paying attention to the women speakers, what organizations they represented and what they were talking about. Maybe it didn't even register to be looking at them all that closely because like maybe they just like didn't value them in the same way.
00:10:04.700I don't know. That's just my theory, because I do agree with Gurgley here that certainly he cannot be the first person to have uncovered this.
00:10:11.540And it did not take a very substantial amount of digging to find out that these people weren't necessarily real.
00:10:43.180If I had sniffed out, like, I have a lot of time on my hands, and I love to do a deep dive.
00:10:48.900So if I had, like, sniffed out that something funky was going on, I probably would have looked into it.
00:10:53.720I think I'm the kind of person who might have thought that I was misunderstanding something or that I was getting something wrong or misreading something.
00:11:01.640I respect that Gurgley is the kind of person who was like, I'm taking this to social media right away because something is not right.
00:11:07.320Yeah, I appreciate that too. Kudos to Gurgley.
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00:12:03.780if your bookshelf and your for you page are equally important to your personality welcome home
00:12:09.960This is Prose Society, the weekly podcast that's part book club, part group chat for thought daughters, pop culture obsessives, and anyone who thinks Pride and Prejudice and Love Island deserve the same level of discourse.
00:12:22.420I'm Eli Rallo, and every week we're connecting the dots between books, the internet, and the conversations everyone can't stop having.
00:12:29.520I'm going to have to look up this story.
00:12:32.660From best-selling authors and your favorite book talk creators to the latest pop culture moments, nothing is off the table.
00:12:39.060It's like if you can hide some real messages inside compelling characters, then that is a Trojan horse.
00:12:46.980Whether you're looking for literary deep dives, smart pop culture conversations, or a community of readers who love to think a little too much, you're in the right place.
00:12:56.140Listen to Pro Society on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:13:11.720So Gargley is pretty suspicious about some of these women speakers on the lineup.
00:13:15.640He does some digging and decides to post about this on LinkedIn and Twitter, where the DevTernity conference founder, Edward Sizoff, first tweets in response.
00:13:25.800So his response is probably one of the most dramatic,
00:13:29.180but also nonsensical explanations I have ever read in my life.
00:13:51.180Because Gurgley took to social media to talk about this in the first place, rather than, I guess, like contacting him directly, privately, which means that Gurgley just wants attention.
00:14:02.440He just wants clout. He's jealous. He's trying to take me down.
00:14:06.480Edwards writes, I won't be responding directly to Mr. Orzal's accusation and won't even link to it here, given that he didn't even bother contacting me and sharing his concerns.
00:14:16.760He went straight to socials and using the power of his social network, shared all his
00:14:22.380assumptions without validating them, damaging my life's work and reputation.
00:14:26.920I don't know what his intention was, but harm has been done.
00:14:33.660So yeah, it's Gurgley who is the bad guy because Gurgley decided to ask what's happening,
00:14:40.820to use his platform on social media to ask some really good questions that need answers.
00:14:46.260That alone is evidence of Gurgley being the bad guy and being out to get Edwards.
00:14:53.740Edwards also uses some pretty choice language defending himself.
00:14:57.180He writes, I'll explain to you what happened, and then you decide if my life's work and the upcoming event deserve to be ruined and I ought to be lynched.
00:15:05.700The use of the word lynched there is a choice.
00:15:08.080It will not be the last time he uses that word to reference what's going on in the situation.
00:15:12.640So then he kind of gets into his explanation of what's going on, which is that basically
00:15:16.780it was a mistake, a mistake that he realized happened, but then just like didn't have time
00:20:02.840Let's cancel this sinner, all caps.0.98
00:20:05.400The amount of hate and lynching I keep receiving is as if I would have scammed or killed someone,0.95
00:20:10.320but I won't defend myself because I don't feel guilty.
00:20:13.680I did nothing terrible that I need to apologize for.
00:20:16.760Side note, I'm not sure that Edward knows what lynching is.
00:20:19.940Like, I would like to sit him down and ask him what he thinks it entails.
00:20:23.460So not only is this, in my opinion, like deeply unethical behavior from the perspective of people being asked to pay up to $800 to attend this conference with a fake lineup, it also really sucks for the other speakers.
00:20:39.960Scott Hanselman, who is a very well-respected person in the space who cares a lot about
00:20:44.380things like inclusion and diversity in tech, was slated to speak but pulled out after all
00:21:07.880And so it's pretty bad when people who have made it their thing to use their, like Scott Hanselman is a white man. The fact that he is someone who is like intentionally using his privilege and his reputation and his background to try to help inclusion in the space and like do what he can to like make it more inclusive by saying, yeah, if you want me to speak at your event, it has to be inclusive.
00:21:34.100giving that incentive for organizers to make their spaces inclusive,
00:21:37.440it doesn't work if these organizers just lie and just make up who is going to be on the lineup.
00:21:44.080David Heinemir Hansen, the creator of Ruby on Rails, was also slated to speak and pulled out.
00:21:49.500And he said that he asked for his name to be removed from the lineup website, a request that was not honored.
00:25:49.060She's done your basic, like, influencer stuff.
00:25:52.440She does giveaways, raffles on her platform, all that stuff.
00:25:57.040Her pictures show her presumably working on code and really looking hot, like showing a lot of cleavage and just generally kind of like being a tech hottie while really hyping up DevTournity events and conferences.
00:26:14.500But, and here is the big reveal, she's not even real, it doesn't look like.
00:26:21.440They found IP logs that seem to indicate Edwards inviting and then logging into an account belonging to Coding Unicorn, which is Julia's social media handle.
00:26:33.140So basically just like logging in as her.
00:26:36.840A YouTube video posted last year by Edwards that had five views when 404 Media accessed it showed him logged into his own email account as well as one for Coding Unicorn.
00:26:47.760Many of Coding Unicorn's posts are just copied and pasted from Edwards' LinkedIn or Instagram
00:26:53.660without any attribution. Edwards also pretty explicitly admits that he is the one responsible
00:27:00.000for the Coding Unicorn account on his LinkedIn profile, saying,
00:27:04.400I devote most of my time to growing the most popular coding account on Instagram with 120k
00:27:09.180followers, Coding Unicorn, without elaborating on exactly what that entails. So this is pretty
00:27:15.460confusing. I think it's time we heard from Julia herself. Hi, everybody. It's Godin' Unicorn here.
00:27:23.100Do you want to become an awesome software developer, build a successful career,
00:27:29.040become more productive and happy? I'm here to help. In 2020, the tech company Hashnode published
00:27:36.220an interview with Julia on their Women in Tech blog, all about the issues that Julia faces being
00:27:41.380a woman working in a male-dominated space. Now, the person that wrote that article has
00:27:46.300confirmed with 404 Media that the interview was conducted via email and they never actually spoke.
00:27:52.260Honestly, the interview kind of reads like bad hacker girl fan fiction. Here's a little taste
00:27:58.280of it. Julia, how'd you get into tech? Nine years ago, my parents forced me to go to college and
00:28:04.140get a computer science degree. They wanted me to find a nice, quiet office job because I was a
00:28:09.280problem kid, a school rebel. I didn't fulfill my parents' dreams. I am still a rebel, but one with
00:28:15.980a computer science degree. So tell me that does not sound like a fantasy version of a woman working0.98
00:28:24.840in tech. Like I'm a rebel. The reason why I became a programmer is because my parents were looking
00:28:31.900for me to settle down and find a nice quiet job to stay out of trouble. Yeah, it sounds like
00:29:22.280where we make an ill decision just to avoid uncertainty
00:29:24.540or reject a person that doesn't look nice enough.1.00
00:29:27.520Julia's advice for women to deal with gender bias?
00:29:30.360Stop blaming others for being biased and prove yourself.
00:29:33.340So yeah, it reads to me like this fantasy, fictionalized version of a woman in tech who doesn't think that there's any kind of gender bias and is not even interested in talking about it. Certainly would not say that she has faced it herself. And is only interested in improving herself. Like, that just reads like a woman invented by a man.
00:31:24.480It's like if you can hide some real messages inside compelling characters, then that is a Trojan horse.
00:31:32.380Whether you're looking for literary deep dives, smart pop culture conversations, or a community of readers who love to think a little too much, you're in the right place.
00:31:41.560Listen to Pro Society on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:32:26.180I remember being creeped out by the effort involved and choice to use Instagram glamour shots.
00:32:30.920It was just the one profile when I saw him,
00:32:33.380and I'm kind of stunned that he's not just continued but multiplied his efforts.
00:32:37.500Again, many of Julia's Instagram posts were copied word for word from Edwards' own social media accounts.
00:32:43.240And The Verge looked into the university where Julia claims to have attended for her bachelor's degree in information technology on her LinkedIn.
00:32:50.200And the university said that they do not indicate any records of a student with her name.
00:32:55.420I'm also like 99% sure that it is not even the same woman in every picture.
00:33:01.000It's like just a hot woman with dark hair and ample cleavage in every picture.
00:33:07.060But I genuinely, like I went back to the very first post back in 2018, and I genuinely think they are different people.
00:33:13.420The woman who is used back in 2018 when the account first starts looks very different from the woman that is used today.
00:33:21.380They both have brown hair and ample bosom, but that is pretty much where the similarities end.
00:33:26.260We'll put a link to a couple of pictures of Julia from her Instagram in the show notes.
00:36:37.040And she does this thing where she photoshops herself into pictures with famous tech leaders.
00:36:42.160Like, she has a picture of herself photoshopped with Elon Musk.
00:36:44.940Another picture of herself photoshopped with Jeff Bezos.
00:36:48.740We actually found the source picture and it's like she just photoshopped herself over his ex-wife.
00:36:54.420Yeah. And it was like an iconic photo that was the go-to photo for Jeff Bezos before they got divorced. Like anyone who's seen a photo of Jeff Bezos in the 2010s, like that was it.
00:37:08.740Yeah. You really called it. You were like, I've seen this picture before. And you found it on reverse Google image search very quickly.
00:37:15.260Side note, if anybody ever watches the MTV show Catfish, you know that that's like when somebody who thinks they're being catfished calls Nev Schulman, pretty much the only thing he can do is like, let's reverse Google image search these pictures.
00:37:29.260It's like the one tool in his toolbox that he has.
00:37:33.740So if they're ever looking for a replacement host for that show, they could call us because we know how to do it too.
00:37:38.780So I think that Julia is like this caricature of a certain type of man's dream woman or like the kind of thing that a male programmer might cook up in his head in his fantasy as a woman in tech.
00:37:53.000You know, if you've ever seen the movie Gone Girl, it's like the cool girl persona, but for tech, right? Like, she's cool. She's not a feminist. She has a foul mouth, loves Joe Rogan, thinks your sexist jokes are really cute, loves Elon Musk. Like, I'm not saying this woman doesn't exist. I'm just saying she reads like a woman written by a man in his head.
00:38:14.620And it really reminds me of something that an influencer with a very large male following once told me. She told me that if your audience is men, like if you're trying to curate men as your audience, and it's men who are consuming your content on Instagram, those men are imagining themselves with you.
00:38:33.120So you can't have other men in your images. You can't have anything that would ruin the illusion that they could be with you. You can't have that in your images.
00:38:43.240So I think whoever is running Julia's account, I think it's probably Edwards, is doing so in this way that very much lets techie guys imagine that they could be traveling the world with this beautiful, foul-mouthed, nerdy woman who only wants to talk about leveling up her tech skills while wearing a bikini, right?
00:39:03.260Like, this Julia account is for men. Like, I think that when I first saw it, I thought like, oh, this is an account that's trying to boost representation for women in tech. Looking at it again, it's like, no, no, this is an account for men. This is an account that is trying to be a place where male programmers gather. Like, come for the cheesecake cleavage shots, stay for my pithy musings on programming and culture.
00:39:30.720One commenter on Julia's Instagram put it really well.
00:40:57.320So I've gone through both Julia's account and Edward's account from the very beginning, did a lot of scrolling, and here is my theory about what I think is going on. This is just my opinion. I think that Edwards at some point decided that he wanted to be like an online tech influencer and market himself on social media as somebody who should be listened to when it comes to those kind of conversations.
00:41:21.280That kind of goes back to what you were saying, Mike, about how DevTournity, it seems like a kind of shallow representation of a tech conference, right?
00:41:30.280I think that Edwards courted for himself that tech persona guy.
00:41:35.640Like, I see it a lot on Twitter since Elon Musk took over.
00:41:38.240Somebody who was always trying to, like, maximize their games and, like, gamify success and always giving you, like, eight rules for productivity, eight hacks for this.
00:41:47.620Like, things that aren't even necessarily about tech always.
00:41:50.920I think like, like a general influencer on tech, but also life. Like that's what I think that he
00:41:57.760wanted to be. And, or he, or he thought like, I need to do this. It'll be successful for me if I
00:42:02.340do this. You know, not just about tech, but about what books to read, how to think about culture.
00:42:06.760So in 2016, Edwards' Instagram is pretty normal, right? Like it's pictures of his family,
00:42:14.020pretty normal pictures of himself, pictures of himself with like a lightsaber from Star Wars,
00:42:18.760or with like Game of Thrones characters.
00:42:20.620But around 2018, his pictures sort of changed.
00:43:18.760Honestly, I think that COVID was probably beneficial to these people because in a lot of the images post-COVID, you see Julia wearing a face mask.
00:43:28.520And so I think they were like, oh, great, we've got a reason to not show her face.0.77
00:43:32.060And so, you know, at first I was thinking about how deeply insulting this entire thing is to women in tech.
00:43:40.040You know, this idea that says that being a woman in tech means like wearing a bikini that says GitHub on it and showing off your body while there's like a laptop vaguely in the background or whatever.
00:43:50.540But I also want to say that, like, not only is it incredibly insulting to women, it is also incredibly insulting to men, I think.0.98
00:43:57.940Like, I think that Edwards thinks that men are so horny and stupid that they won't even notice that it is not the same woman in every picture.0.99
00:44:06.320Like, they are so stupid and horny that if you create a fictional version of their own fantasy that is just projecting their desires back at them, they will be invested and also believe that person actually exists.0.99
00:44:19.760So that's a lot of effort. What do you think is getting out of all of this?1.00
00:44:25.740Well, first of all, I think this is partially just a good old-fashioned financial scam.0.70
00:44:30.520Julia is meant to hype up his own conferences and tech entities, right?
00:44:34.380Like she has DevTournity in her bio next to a little heart.
00:44:38.220She often wears like DevTournity shirts and talks about how much she loves the conferences.
00:44:42.540People have to pay as much as $800 to go to these events that Julia hypes up to her
00:44:47.560150,000 Instagram or 120,000 Instagram followers.
00:44:54.980And so I think that Julia in some ways is just like having your own built-in sexy tech1.00
00:45:00.560influencer to hype up whatever the thing is that you're selling. And it's just like a straightforward0.88
00:45:05.600financial grift. But I also think it doesn't stop there because that wouldn't explain the effort
00:45:11.780that it takes to like comment as Julia on Hacker News, right? To comment in articles as Julia,
00:45:19.180right? Because that's a different thing. So I also think that there might be like
00:45:23.080a kind of clout that comes with being Julia, this attractive woman in technology.
00:45:29.380You know, I almost would feel differently if Edwards was, you know, if when he was asked to do an interview for a blog about women in tech, if he was like, oh, this is just a persona, like, I don't want to take up room, I don't want to take away a slot from another, an actual human woman in tech.
00:45:47.360But he did those interviews specifically about being a woman in tech. And he did them as Julia. He could have, it would be pretty weird, but he could have been like, oh, well, this is what I've learned as a man running an account as a woman persona in tech. Like, there are all kinds of things he could have done that I feel like I would be looking at it a little bit less side-eye-y. But he didn't do any of those things.
00:46:09.480And so I think there must be like an element to this that must be fun. Like it's probably fun to see your following and reach grow. Like I think that if he was unable to be a tech influencer when he's just like some guy, when he's a sexy woman, certainly it's easier to grow an audience of programmer men when you're a sexy woman.
00:46:35.060And I think it probably is fun and intoxicating to see your following and reach grow.
00:46:40.480So I think that Julia allowed for Edwards to be the tech influencer that he never got
00:46:44.600to be as himself, that he never would be as himself because his musings aren't really
00:51:31.080every grifter and catfish story we push engagement towards overshadows marginalized individuals real
00:51:37.480struggles and victories in tech and I guess that's really how I feel like there are so many women and
00:51:45.000trans folks and non-binary folks and queer folks and black folks and people of color in the space
00:51:50.600that the and these kind of stunts just like further complicate that experience for us even more
00:51:57.540This might be a bit of a tangent, but I did want to talk about it because I remember we talked about the Grace Hopper conference and how cis men showed up and like overran this conference that was specifically supposed to be a place for women in tech.
00:52:11.460And one of the things that we did not talk about in that episode that is absolutely true that actually a listener correctly called me out on not raising in that episode is that a climate where men are taking opportunities like this away from marginalized people really also hurts gender nonconforming folks, trans folks, people who are butch or mask.
00:52:33.480So it creates this climate where people feel like they need to be suspicious of these folks when these are the same people who should be feeling comfortable and included in these spaces, right? It creates the conditions where folks feel like even more surveilled and watched and sidelined and pushed out of these spaces where they really ought to be included.
00:52:51.440And so stunts like this one just make it harder for actual marginalized people, humans who exist, in tech.
00:52:59.060You know, we already have to prove we belong, prove we aren't fake, prove we are real, prove we're in tech, prove we know what we're doing, and now prove that we exist, that we're actually humans.
00:53:09.280Like, I've actually already seen men on Twitter saying that this whole catfish thing just proves, like, what happens when people focus too much on diversity.
00:53:17.320So this whole debacle of a man doing something bad is already being used to further marginalize and punish people who are already marginalized in tech.
00:53:29.460And I think it really is important that, like, inclusion is not something that you do for points or clout or to get followers to your fake account or to grift or to avoid getting called out.