00:00:53.240and I've spent my life exploring how other people survive what should have destroyed them.
00:00:58.760I'm Elizabeth Smart, and these are The Survivor Files.
00:01:02.380Every week, I'm with survivors who live through the unthinkable, abducted, stalked, controlled, and nearly silenced.
00:01:09.920These are stories about what it takes to make it out alive.
00:01:13.740Listen to The Survivor Files with Elizabeth Smart on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
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00:02:08.820As a woman of a certain age, I've gotten to my fair share of weddings over the years.
00:02:13.400I'm also getting married myself, or at least I was until COVID, and now who even knows.
00:02:19.040But that means I have seen no fewer than a dozen wedding websites listing outdated wedding cliches to avoid.
00:02:26.040Things like serving drinks in mason jars, which I'm sorry to say I still think is kind of charming.
00:02:31.280A survey of 5,000 married adults by The Wedding Inbox found that certain old-fashioned wedding traditions are now falling out of favor in our evolving world.
00:02:39.740Take the expectation that a bride's dad will always pick up the tab.
00:02:43.680Not only is this totally heteronormative,
00:02:46.160but it's also a norm that a lot of people do not stick to anymore.
00:02:50.120Today, more than 4 out of 10 couples share the cost of weddings between both families
00:02:54.060and take throwing rice at the happy couple after the ceremony.
00:02:58.520Even though Snopes found the whole birds eat rice and die thing as a myth,
00:03:20.640I know what you might be thinking, who would actually want to have a wedding on a plantation,
00:03:25.180a site of brutalization and torture of Black enslaved people?
00:03:28.820But I'm from the South, and I can tell you, it happens.
00:03:32.680A-list celebrities Blake Lively and Ryan Reynolds had their 2012 wedding at Boone Plantation in South Carolina,
00:03:38.820the filming location for the film The Notebook.
00:03:41.100It was also the site where, according to one record, 85 enslaved Black people were brutalized while being forced to harvest cotton, pecans, and producing brick.
00:03:50.800Here's an upbeat tour video from the website Southern Weekend.
00:03:54.720It also has breathtaking grounds, which are a popular wedding venue, and it features a truly spectacular home built in the 1930s.
00:04:03.020I mean, they could have at least put the music in a minor key, right?
00:04:06.320Now, at the time, Blake Lively and Ryan Reynolds,
00:04:08.540their wedding got so much positive press for being romantic and beautiful.
00:04:13.800Blake Lively and Ryan Reynolds married where The Notebook was filmed, Us Magazine gushed.
00:04:18.480People Magazine's headline added that the couple tied the knot in a super romantic location.
00:04:33.000What we saw at the time was a wedding venue on Pinterest.
00:04:35.900What we saw after was a place built on devastating tragedy, Ryan Reynolds said in an interview.
00:04:41.180It's no surprise the couple say they fell in love with the venue on Pinterest.
00:04:45.380For most people, the first step in planning a wedding is searching websites like Pinterest, Zola, and WeddingWire.
00:04:50.620And up until last year, these sites allowed plantations to be advertised on their platforms as charming and nostalgic landmarks of a genteel bygone era,
00:04:59.160instead of somber reminders of the brutality of slavery.
00:05:02.800That is, until the civil rights organization Color of Change stepped in.
00:05:06.420They worked with popular wedding platforms like Pinterest, The Knot, and WeddingWire
00:05:10.880to develop new guidelines to stop the promotion of wedding content that romanticizes former slave plantations.
00:05:17.020And this fits squarely within Color of Change's understanding that part of making change
00:05:21.020involves sparking cultural shifts in people's minds.
00:05:23.600In this case, getting them to stop thinking about slavery from a white-centered lens.
00:05:28.920It's work that Jade has spent her entire young adult life getting ready for.
00:05:56.340um and you know i was at howard during what i call like the black youth movement of the 2010s
00:06:02.340you know this is when trayvon martin was killed it was such a big turning point for so many of us
00:06:06.640um and this is when you have organizations like byp 100 and dream defenders um uh coming to the
00:06:15.460forefront um and so i was a founding member of byp 100 um i think i did when i was a junior
00:06:21.520in college or maybe the summer between my junior and senior year. And immediately after, I wanted
00:06:28.640to get an organizing job. And, you know, quite a few people that I respected had worked in the
00:06:34.280labor movement. And so I went to go work in labor organizing low-wage workers for two years,
00:06:40.600which was, you know, the best sort of education that you can get in the strongest organizing
00:06:48.080training possible. And, you know, I was getting married at the end of those two years. And with
00:06:53.580labor, you're required to do such a lot of travel. And so I was looking for a job that didn't require
00:06:59.520as much travel. I had a friend who worked at Color of Change. They happened to be sort of
00:07:06.220interviewing at the same time I was looking for a job. And it fell into place. I started an entry
00:07:11.060local at Color of Change four years ago as a campaign manager. And I've been here ever since.
00:07:17.380So you mentioned getting married earlier. That was one of the reasons why I wanted to talk to you. I happen to know from social media that you had a big, beautiful wedding not that long ago. Congratulations. Did you use wedding planning websites like Zola and Pinterest? And what was that experience like for you planning your wedding?
00:07:33.080I got engaged and married actually quite young for the current modern era that we're in now
00:07:41.900and so yeah I was totally overwhelmed you know first of all it was quite you know I didn't have
00:07:47.360a lot of money when I was planning my wedding and so you know you're looking at all of these
00:07:50.700wedding websites buying all the magazines listening to all the podcasts you know about
00:07:56.460how to plan a wedding. And, you know, actually during this sort of wedding planning was the
00:08:03.580first time I'd ever heard of a plantation wedding. I'm from Los Angeles. We don't have relics to
00:08:09.740American slavery in the same way that you may have in like the South or the East. And I went
00:08:16.420to college in DC. So, you know, there are not a ton of plantations in DC, although there are some
00:08:21.340in, you know, the sort of broader DMV area.
00:10:57.060So tell me more about how the idea to get wedding websites to stop romanticizing plantations became a reality.
00:11:02.680Yeah. So I had just come back. I had a baby in what year is that? 2019.
00:11:08.400And so I had just come back from maternity leave and was talking to some colleagues.
00:11:14.440one of our researchers Isha Raminajan you know was talking about had shared an article I think
00:11:21.700about plantation weddings and so she was you know she was like you know what if we targeted you know
00:11:28.840obviously this is something that's not right you know what if we targeted wedding planners
00:11:33.540and so you know thinking about like sort of the strategy or you know for like how we can like
00:11:42.280really affect change right is like we could target wedding planners um but there's not necessarily
00:11:47.840like a wedding planners association you know that's like mandatory for wedding planners to
00:11:53.280you know be a part of in order to plan weddings from my own experience planning a wedding I knew
00:11:59.120that sort of like the big engines in wedding wedding planning um were these like um platforms
00:12:06.080A lot of them started as magazines, print publications, and then transitioned to, to online digital publications. And so I sort of, I knew already, you know, the big ones. I knew The Knot, I knew Wedding Wire, I knew Zola, who had, you know, begun doing this, like, quite visible publicity campaign on the New York subways at the exact same time as this is happening about how they're sort of like a non-traditional modern wedding.
00:12:36.080platform um martha stewart's weddings brides and so i was like i love the idea around plantation
00:12:42.560weddings especially because this is something that you know we talk about in black community
00:12:47.220all the time i'm sure if you search plantation weddings you know on twitter for the past 10
00:12:50.980years there's been sort of like cyclical conversations about them like how crazy is
00:12:55.700this why is this allowed etc um and so i was like i brought together isha and i brought together our
00:13:00.860campaign manager at the time, Amani Brown, and was like, let's sit down and let's target these
00:13:06.220wedding website platforms. They are the ones to go after because they are the ones, you know,
00:13:10.780curating this vision and this aesthetic around what a wedding should be. Implantations are largely
00:13:17.120a really, really big part of that aesthetic. And, you know, the more we sort of went into the
00:13:22.280research, you know, the darker it kind of became. So, yeah, that's sort of how it got started. We,
00:13:28.460you know what we we sent out letters to all of the platforms i just named uh two of them got
00:13:35.800back to us uh the knot and wedding wire and pinterest and so you know i think the first
00:13:41.900meeting we had was with pinterest with ifoma zoma who is an incredible she used to be at pinterest
00:13:47.080and you know they treated her and other black employees really poorly and you know she left
00:13:51.940quite publicly this year um um and if fomo you know was just such a champion of this cause you
00:13:58.980know she was like as a black woman i you know it's not just about my job it's about like what
00:14:06.100is important for my reputation and ethics and i this is not okay it's not okay that we push this
00:14:11.300sort of plantation aesthetic on the platform and so what they did was they removed keywords um you
00:14:17.420you were unable to search a list of plantation uh related keywords and then we met with the
00:14:22.480knot and wedding wire and you know that was a longer set of conversations um uh but you know
00:14:29.280we also came to sort of a an agreement which we developed some guidelines um around what was able
00:14:36.940to be put on the website so you know they agreed to no longer feature um you know they'll do like
00:14:43.420listicles or features of weddings they would no longer do original content featuring plantation
00:14:48.200weddings which i thought was you know a big deal and the second piece that they did which i thought
00:14:53.160was really really um important was they went they had a team who went through the directory
00:14:58.420and sort of called descriptions you know they they removed words like antebellum they removed words
00:15:05.760um that sort of played on the history of slavery you know they're probably the most disturbing part
00:15:12.280of this whole thing is that what we found was that it's not only that slavery was a part of
00:15:21.040this sort of project, right? It's like, in some of the cabins, they would advertise
00:15:26.000slave cabins that had been there since the 1700s. And to me, I'm just like, so why on earth would
00:15:32.220you want to get married? You know, next to places where people were beaten and abused and tortured
00:15:37.100are enslaved and sexually assaulted. Jade's team found that wedding websites use terms like
00:15:42.760romantic, charming, and elegant to describe plantations. But obviously, any romantization
00:15:49.280of plantation life is just artifice to make it seem more charming and less like a torture site.
00:15:55.320And even weirder, like a copy of something that never really existed in the first place,
00:15:59.800some wedding venues in the South were built well after slavery ended, but were designed to look
00:16:05.100like plantations and call themselves plantations, even though they were never actually working
00:16:09.720plantations. What do you gain from calling your wedding venue that never housed enslaved people
00:16:15.560a plantation? And what exactly are you trying to capitalize on by using that word to sell your
00:16:21.720venue to prospective couples? Bobby Asaro owns Southern Oaks Plantation in New Orleans East.
00:16:27.280It has never been a real plantation built only in the 60s to look like one. The lighting, the
00:16:34.060pillows, the sofas. We did all of that to give it a more updated look. It just goes to show how
00:16:40.220deeply the marketing around the fantasy of plantations and slavery as symbols of nostalgia
00:16:45.000and elegance is intertwined with the American South. What we found was there were quite a few
00:16:50.500venues who actually had never taken part. There had never been, you know, enslaved people on the
00:16:57.340grounds, but they were also marketing this plantation fantasy, which, you know, I hadn't
00:17:02.880realized was such a big part of so many American psyche. And it's this idea that, you know, in the
00:17:09.800antebellum South for the Civil War, when Black people were enslaved, this was a great time of
00:17:15.000gentility and grace, right? And so that is the aesthetic that these wedding website platforms
00:17:20.360were playing on and that, you know, so many people plan weddings around. For me, when I hear about,
00:17:26.620you know pre-civil war I think of pain I think of rape I think of abuse I think of torture
00:17:32.980but for a lot of people that's not what they think of they think of a better time and so that part
00:17:40.380and that piece was you know it was quite jarring to realize that you know a lot of what these
00:17:45.120plantations were doing was they were marketing slavery as sort of a draw for a romantic place
00:17:50.120to get married. Um, immediately after, you know, we had a exclusive with Buzzfeed that came out
00:17:57.020about, uh, uh, the knot and wedding wire and Pinterest, you know, making these big changes.
00:18:02.280What had been so interesting was that, you know, we sent, when we initially sent a letter to Zola,
00:18:06.600for example, we had sent a list of examples. Um, and so I had just happened to be checking up on
00:18:13.680the website, you know, just one evening and went to Zola's website and they had pulled all of the
00:18:18.440mentions of plantations on the website, but they hadn't replied to us at all. And, you know,
00:18:23.860that was a problem for a couple of reasons. The number one being is that we're actually not
00:18:28.060interested at color, at color of change and people sort of just like pulling things and,
00:18:33.120you know, doing like quick fixes. We want people to make commitments and change policies and rules
00:18:37.280moving forward. So yeah, it's great that you couldn't search plantation at the time that I
00:18:41.600was on Zola's website. But the problem actually is, is that, you know, there's no policy around
00:18:47.660moving forward so if someone puts if a plantation venue put something up the next day it could be
00:18:52.420featured um and as i said earlier i i was taking the subway to work every day and noticing that
00:18:58.240zola had these all these ads about how they were so progressive and modern in a you know a wedding
00:19:03.480platform for a new sort of partners and yet they were totally you know they were totally unwilling
00:19:09.500to make you know they were unwilling to respond to us um and make these sort of policy changes
00:19:14.980which is just, you know, a way that things are, you know, companies are so incongruent in marketing
00:19:19.140and natural policies that they enact. And so when the BuzzFeed article came out, Zola said, yes,
00:19:24.900we're not taking anything down, you know, we're not making any policies. You know, we agree that
00:19:28.840this is, you know, we agree that people should be able to put up whatever they want. A couple
00:19:33.020hours later, the New York Times did an article around it. And in that few hours, Zola made a
00:19:38.380commitment in the New York Times article to no longer feature them. So, you know, that was sort
00:19:42.920of a full circle moment. Brides and Martha Stewart's weddings also made these commitments as well
00:19:48.180to, you know, when the articles came out to no longer feature plantation weddings content. So
00:19:53.080that was a big deal. You know, it was a really meaningful moment. It's interesting to see that
00:19:57.440it took that kind of high profile public pressure that originally they were sort of not responsive,
00:20:02.380but when the New York Times writes about it, they seem to have changed their tune pretty quickly.
00:20:06.860you know it just shows you know what we've seen i think even since the george floyd protest is that
00:20:14.260outward communications are one thing what a corporation puts out to the world is one thing
00:20:18.920and what they do behind the scenes with their own employees with the content that they push out is a
00:20:23.080totally different thing you know we saw so many corporations you know color of change also has
00:20:27.380this sort of camp called beyond the statement which is about how we've seen so many corporations
00:20:31.720say oh black lives matter right but you know when you look at their companies they're paying their
00:20:36.520low-wage workers who are disproportionately black you know ten dollars an hour it just doesn't add
00:20:40.900up you know and so for you know the plantation weddings content um as well as just beyond the0.95
00:20:45.980statement stuff it's important that black people matter in life um as much as they matter in death
00:20:52.140you know it's important that um our ancestors um the pain and the torture that they went through
00:20:59.060is respected you know and that was a big piece of this plantation weddings campaign is that
00:21:03.540these are sacred sites. These are sites where human atrocities took place. Planting more trees
00:21:11.100and, you know, pointing to the beautiful architecture does not change the fact that
00:21:15.800these are places, it's not like slavery just happened there. The plantations were built to
00:21:21.700house slavery. You know, it's very intentional what was happening. Let's take a quick break.
00:27:02.960And so because, um, the true story of slavery has been neutralized in so many ways, um,
00:27:09.260I, you know, I think if people were really new in detail, the sort of things that happened
00:27:13.960on plantations outside of like, you know, maybe viewing 12 years a slave, you know,
00:27:19.240We're seeing glory. I think they would really think twice about revering these sorts of symbols.
00:27:26.540You know. Yeah, it's the cultural work is incredibly important because culture shapes policy.
00:27:34.960Right. And, you know, we see the movement of the past 10 years, you know, as I said, the black youth movement.
00:27:39.960um um we see how over time you know uh black organizers and black groups shifted the culture
00:27:48.720where you know you're on it's it it is no longer controversial to say black lives matter right
00:27:53.940you couldn't say that though in 2013 it was a quite a controversial thing to say um and so we
00:28:00.560see that culture like you know primes the environment um for you know the policies and
00:28:07.020changes that need to happen. And, you know, culture work is also, it's important and, you know,
00:28:12.760the work that affects the material conditions also matters a whole lot too. And what I love
00:28:18.240about COC is it's not one or the other. We're definitely concerned with both and moving
00:28:22.340campaigns on both, on both, in both areas. Definitely. Do you feel that the work that
00:28:28.540you did getting these wedding websites to change the way they talk about slavery was a successful,
00:28:34.080a successful example of that kind of cultural shift that you're describing?
00:28:38.660Yeah. And, you know, I think it's also what's so important about having, you know,
00:28:44.320Black leaders, you know, at a powerful organization, you know, Black organizations really matter.
00:28:50.540And this is something that we took up because we knew how important it was. We, you know,
00:28:54.820so many of us maybe have been invited to a wedding or, you know, or been on a plantation tour
00:29:01.960as a child, you know, in school and sort of felt deeply uncomfortable about the ways that
00:29:06.760our ancestors were disrespected and the pain and the torture that they went through was not
00:29:10.820respected. And so, yeah, I think it was an incredibly meaningful moment.
00:29:16.900Did the websites who changed their policies around plantations face any kind of criticism
00:29:20.360or blowback? One of the most interesting things, honestly, that I found was that,
00:29:24.860you know, there was quite a bit, you know, I think a lot of people love to play the devil's
00:29:28.160advocate and sort of comments on articles and things but when we were talking to the not in
00:29:32.620wedding wire um uh the following january this all happened in november so talking to them the
00:29:37.880following january i asked have you have you all received any like blowback or criticism they said
00:29:43.860none at all right so this none no one has said anything wrong we haven't had our inbox you know
00:29:50.120no one's anything in our inbox it has been a decision that people like totally agree make
00:29:54.700sense um and so for me that was such like a validating moment um you know for a lot of
00:30:01.220corporations don't you know they make or don't make decisions um based on perceived what people
00:30:07.780what will people say right and you know they have this idea in their mind sort of the same way that
00:30:13.440you know uh candidates for office have this idea in their mind of like the standard american right
00:30:18.840which is, you know, an extremely white conservative person, when the truth of the matter is that, you know, people have diversity of thought.
00:30:27.540The past 10 years has shifted the way that people think around issues of justice in such a large way that, you know,
00:30:35.540this was sort of a needed next step more than, you know, an earth shaking, you know, Brown versus Board of Education decision.
00:30:43.540So I read a lot of angry comments saying that you all were trying to have plantations destroyed or burned down or closed.
00:30:52.160Literally, we never said that, you know, like that to me was the most shocking thing.
00:30:56.380I'm like, oh, my gosh, like we we literally didn't say anything to plantations at all.
00:31:01.460We're not trying to, you know, what we have found through talking to quite a few black historians and curators who actually work on these plantations is what we really need is for federal and state governments to invest money.
00:31:13.160um in these plantations and and keep them as like museums right they need to be designated as
00:31:19.640designated as um historical places and places of note and so they can get funding so that they can
00:31:25.640be kept open what we want is for people to hear the actual history of what happened what we don't
00:31:30.140want is someone uh dancing a baby got back uh on the grave of the slavery you know that's what we
00:31:36.220But, you know, we want these we want plantations to stay open as as memorials to the pain and suffering that that the American people and the American government put black Americans through.
00:31:49.860That is what we want. More after a quick break.1.00
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00:32:57.460If your bookshelf and your For You page are equally important to your personality, welcome home.
00:33:03.780This is Prose Society, the weekly podcast that's part book club, part group chat for thought daughters,
00:33:10.220pop culture obsessives, and anyone who thinks Pride and Prejudice and Love Island deserve the same level of discourse.
00:33:16.260I'm Eli Rallo, and every week we're connecting the dots between books, the internet, and the conversations everyone can't stop having.
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00:33:49.980Listen to Pro Society on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:35:03.420So how should we think about plantations still standing today?
00:35:07.300Jade says part of the process involves reimagining our current understanding of how plantations are used and the role they should play in our culture going forward.
00:35:15.600And some plantations are doing that kind of work already.
00:35:43.820And once I got promoted, I was like, this is the moment for this narrative of slaves to really come to the forefront.
00:35:52.280Now, in absence of the kind of government funding Jade was describing earlier, a few plantations still need to do weddings and events to make money to fund the kind of curation work that Bridget Jones does at Belle Mead.
00:36:03.980There are a lot of black historians on plantations who are doing really, really incredible work.
00:36:08.760um but what we like i said what we found from talking to them is that um in order to pay their
00:36:14.300salaries a lot of the time they the plantations do have to be open for events right and so um i
00:36:20.940will say that's in the minority right like not every plantation is is trying to do this like
00:36:25.540you know incredible truth-telling history that's that's not the reality for most of them but there
00:36:31.100are a few where black historians and curators are on the premises and they be you know in order to
00:36:37.240to sort of keep the plantation open for, to tell this true history.0.80
00:36:40.600They do need to have, they need to have weddings in order to bring in income.
00:36:46.120And this is why reimagining the role that plantations play in our culture is so important.
00:36:51.040Right now, plantations sanitize, or at least compartmentalize,
00:36:55.120the history of what actually happened on plantations
00:36:57.560in order to appeal to couples looking for a romantic wedding venue.
00:37:01.320And for a small number of those plantations, like Belle Meade,0.83
00:37:04.320that money goes into paying for curation that tells the truth about slavery.
00:37:08.380But if we were able to designate and preserve plantations as historical landmarks,
00:37:57.740Our tour has always focused on the brutal labor0.78
00:38:00.080and stolen freedom of those that created vast economic wealth for the enslaving families.0.95
00:38:05.480We do not glamorize the big house or the grounds.
00:38:08.720In addition to our mission to educate visitors and the larger community about slavery and
00:38:12.380its legacies, this is a site of memory and reverence.
00:38:16.040So what if that was the popular understanding of the role of plantations in today's culture?
00:38:21.260Not whitewashing them and selling them as romantic sites of a bygone era for happy couples,
00:38:25.800but an actual place to memorialize and come to terms with the true legacy of slavery.
00:38:31.840Until then, something we can all do right now is spend time reflecting critically about the ways the legacy of slavery shows up in our culture and our lives.
00:38:40.740We saw a very famous couple, Blake Lively and Ryan Reynolds.