00:01:43.640And I wanted to do a special holiday-themed episode exploring a thesis that I have had in my head for a while now.0.98
00:01:49.880Social media is making the holidays worse for everyone, especially for women.
00:01:54.800Now, I'm not 100% certain about where I stand on this.
00:01:58.300So in this episode, we'll be looking at some research and we'll also be hearing from three women about their thoughts about the holiday season.
00:02:05.560So I first got a bee in my bonnet about social media's impact on the holidays, not about Christmas, but it was actually from last year's Easter season.
00:02:14.580You know, I don't think of Easter as a holiday where there is a ton of pressure to, like, go big, even if you have kids.
00:02:21.920It's traditionally, I think, been a fairly straightforward holiday celebration.
00:02:25.820You know, you get one of those egg kits from the grocery store.
00:06:21.660So now, apply all of this to the holiday content that we see on social media.
00:06:26.600Algorithms and platforms amplify excessive displays of holiday cheer.
00:06:30.740That massive, perfectly decorated tree overflowing with gifts.
00:06:35.000The ornate tablescape that looks like it's something out of a magazine that probably took hours to set up.
00:06:40.220And also, is it just me or are some of the holiday displays not just getting more over the top, but also just getting weirder?
00:06:47.800I saw a holiday display themed around the movie Elf.
00:06:50.580If you've seen Elf, you know that Will Ferrell is half-Elf and that his favorite Elf meal is spaghetti topped with syrup and candy rather than spaghetti sauce.
00:07:00.220So in this social media photo, someone took a photo of different colored spaghetti oozing out of these three big pots all over their stove and onto the floor, decorated with marshmallows and candy.
00:07:11.260Again, I'll link to the photo in the show notes because it needs to be seen to be understood.
00:07:15.900And honestly, it seems like the only reason someone would do something like this
00:07:19.220is because the excessive nature of the photo pretty much guarantees that it'll get traction on social media.
00:07:25.080But would anyone actually ever do that in real life, if not simply to take a viral photo for the gram?
00:07:31.720Platforms prioritize this content, so we see more of it.
00:07:34.300And I think it creates a cycle where these excessive displays are normalized,
00:07:38.760and then they become the normal way to do the holidays.
00:07:42.060I don't feel like I need to tell y'all, social media makes it so easy to compare our holidays
00:08:04.140That's why we post on it, is so that other people will like it and that we will feel
00:08:08.380good when other people like and comment on our posts.
00:08:11.240And I'll be the first to admit that I really enjoy the validation that I get when I post a cute craft that my kids do on social media or a really nice picture of my family.
00:08:20.880I like that affirmation. And I think that everyone does.
00:08:25.600I feel really lucky in some ways that I'm not Christian and my family doesn't celebrate Christmas because I do feel like Christmas is a very pressure cooker kind of situation for a lot of families and moms in particular.
00:08:38.960And by virtue of the fact that we don't celebrate Christmas, I am a little bit absolved of that.
00:08:46.200And I very much feel like it allows me to enjoy the holidays that I do celebrate in the wintertime or fall and winter a little bit more because I'm not sort of anxious about what does my Christmas posting going to look like.
00:09:00.400This is also a gender issue because if you're a parent and you're a woman raising a child with a man, all of this excessive holiday cheer is really just mom work.
00:09:11.240So the normalization of this need to create excessive holiday displays aren't created by elves or pixies or don't just appear via the power of Christmas magic.
00:09:20.920It really just falls on moms and makes additional labor for them.
00:09:24.660Christmas cheer is really the labor of a probably very tired mom.0.66
00:09:30.400I don't want to speak universally for all moms, but I will say that personally, as a mom, or in my role as mom, I definitely feel like I take on more of the burden of making holiday times special and fulfilling traditions or following through on different ideas to make the holiday time special that I've either seen on social media or that I've seen friends and family do that I want to emulate.
00:09:57.740I guess you could call it a burden, except that it's something that I feel like I'm choosing to do and choosing to take the lead on.
00:10:05.420But it absolutely is, I think, something more unique to women and just the nature of the conversations that they're having that, you know, it does kind of become more that invisible mental load for women.0.52
00:10:24.540Because, you know, it's like at Thanksgiving, a lot of the moms are sitting around talking about what toys their kids are playing with, what size clothes the kids are in now.
00:10:35.320You know, oh, this is what their friends are into.
00:10:37.820And I just don't know that the dads are having that same kind of conversation.
00:10:42.220So then when it comes to gift giving, you know, moms are in more of the position to, you know, be seeking out those gifts because they know what the kids in the family are into.
00:10:53.720where they, you know, they've been paying attention and it's sort of just part of the
00:10:57.600discourse among moms, I think, to talk about their kids in different ways. And, and of course,
00:11:05.280those traditional gender roles are there too, where mom is the person that gets included on the,
00:11:14.420you know, cousin gift swap, or mom is the only one whose email address is getting the, you know,
00:11:21.600class list from the school about what we're supposed to do for teacher gifts, or they're
00:11:27.840the ones being reached out to by aftercare about X, Y, Z. It doesn't matter if you put both parents'
00:11:34.440names on it. More often than not, mom is the only one who gets emailed or is the one who gets
00:11:39.240called. And so it sort of defaults to that position of putting mom in the driver's seat around a lot
00:12:29.860In a 2017 study on kinkeepers, Dr. Don O. Braithwaite,
00:12:34.320who studies personal and family relationships at the University of Nebraska-Lincoln,
00:12:39.08091% of self-identified family kinkeepers are women.
00:12:43.260Dr. Braithweiss writes, quote, for women who are already stretched thin during the holidays, as so many of these activities converge at once, kinkeepers would likely to be stretched even more.
00:12:55.620And think about it, like moms have already had a pretty tough go of it.
00:12:59.700A lot of the consequences that we're still dealing with from the pandemic were just meant to be absorbed by moms picking up the slack with very little institutional help or support.
00:13:08.660And when you layer on the pressures of social media, the work of kinkeepers can become even more fraught.0.50
00:14:24.180From best-selling authors and your favorite book talk creators
00:14:26.800to the latest pop culture moments, nothing is off the table.
00:14:30.520It's like if you can hide some real messages
00:14:33.400inside compelling characters, then that is a Trojan horse.
00:14:37.580Whether you're looking for literary deep dives, smart pop culture conversations, or a community of readers who love to think a little too much, you're in the right place.
00:14:47.200Listen to Pro Society on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:20:12.860I also think that social media can create a lot of pressure for people who are not married and don't have kids or people who have nontraditional holidays celebrations or don't celebrate the holidays at all.
00:21:04.140If your bookshelf and your For You page are equally important to your personality, welcome home.
00:21:09.380This is Prose Society, the weekly podcast that's part book club, part group chat for thought daughters, pop culture obsessives, and anyone who thinks Pride and Prejudice and Love Island deserve the same level of discourse.
00:21:22.780I'm Eli Rallo, and every week we're connecting the dots between books, the internet, and the conversations everyone can't stop having.
00:21:29.760I'm going to have to look up this story. I'm obsessed. I'm obsessed.
00:21:33.020from best-selling authors and your favorite book talk creators to the latest pop culture moments
00:21:37.920nothing is off the table it's like if you can hide some real messages inside compelling characters
00:21:45.120and that is a trojan horse whether you're looking for literary deep dives smart pop culture
00:21:50.280conversations or a community of readers who love to think a little too much you're in the right
00:21:55.440place listen to pro society on the iheart radio app apple podcasts or wherever you get your podcasts
00:23:12.820Social media tricks us into thinking that there is one right way to do the holiday season, when in reality, there are so many valid ways to celebrate or not celebrate.
00:23:22.320In my own holiday experience, you know, my family doesn't really celebrate Christmas in a traditional sense.
00:23:28.180We used to when I was a kid, we did the tree and the presents and all of that.
00:23:31.980But as we got older, we just kind of stopped.
00:23:34.360My dad is disabled and my mom dedicates a lot of her time to his care on top of working.
00:25:26.480or stressing ourselves out to create the most perfect holiday season,
00:25:29.680even if we don't really have it in us to do.
00:25:31.960It just feels like yet another way that our negative feelings
00:25:34.920are stoked and then monetized by tech billionaires,
00:25:38.120many of whom, let's be real, already belong on Santa's naughty list.
00:25:43.020So what do we do? How do we combat this?
00:25:45.860Megan, our mom in D.C., says that she actually curates her social media feed to reinforce the kind of mom that she wants to be.
00:25:53.180And that social media can actually be a help to her this time of year.
00:25:56.560I think holidays are a very stressful time for parents in lots of different ways, partly because you're trying to create a sort of magical experience for your kids and you want them to be having fun and you want to be having fun as a parent.
00:26:09.600and also because there's all these extra stressors like your kids being out of school for extended
00:26:16.060stretches of time or off their normal routine there's lots of different food you know not their
00:26:24.240normal meal schedule or their things that they normally eat they're seeing lots of different
00:26:28.600people that they don't see as often and that might you know cause lots of emotions and different
00:26:34.060feelings for both you and your kids. And so there's just a lot of stress coming from lots
00:26:40.040of different angles. It's a very expensive time of year. There's lots of activities going on. So
00:26:45.900to be honest, I actually find social media to be a really, really valuable resource
00:26:53.820during the holidays and year round, partly because I follow, I choose to follow a lot of
00:27:02.820social media accounts, particularly on Instagram, who are, I guess, parent influencers,
00:27:10.380whose parenting philosophy aligns with my own, and who present a lot of different activities
00:27:18.560and ideas, tips and scripts and ways that you can, you know, prep your kids and engage with
00:27:24.500your kids and talk to your extended family and set boundaries with, you know, for yourself and
00:27:30.340for your kids and teach them to set boundaries and be grateful and be gracious. And all those
00:27:37.140things, um, like I find really, really valuable. And I choose not to follow people on social media
00:27:43.760who don't reinforce the kind of parent that I want to be, or the kind of parenting that I want
00:27:51.900to implement, um, in my own family, whether that's people that I know, friends or family
00:27:56.480or professionals, like professional influencers, whoever it is, I choose to only follow people
00:28:02.020that support and endorse and reinforce the kind of parent that I want to be or that I aspire to be.
00:28:08.320So I think that social media for me is really, really helpful. It gives me a lot of great
00:28:13.880ideas about different things to do and ways to engage. And I'm very grateful for the parent
00:28:19.920influencers who make up that sort of community of people that I find to be role models. And
00:28:27.860I think that a lot of other people who follow them also feel that way.
00:28:35.440So don't let algorithms decide what kind of content you want to see this time of year.
00:28:39.700Instead, curate your social media feed to feel like it reinforces the kind of parent that you're
00:28:44.280actually interested in being. I would also add, be gentle with yourself. You know, if you didn't
00:28:49.520have it in you to go all out this holiday, that is a-okay. Whether it was too stressful, too
00:28:54.640expensive, it's okay to play it a little smaller, even if platforms are only rewarding and amplifying
00:29:00.100and showing you the opulent and the excessive. It doesn't have to be opulent and excessive to be
00:29:05.240good or meaningful. I would also question and resist the need to overconsume. Especially given
00:29:11.480that we're in this place of economic uncertainty, having a lower-key Christmas is just fine. Giving
00:29:16.960heartfelt gifts over buying the newest flashy item is a-okay. Your kids can still have a
00:29:22.520meaningful Christmas, even if the tree is not overflowing with gifts. And remember, whatever
00:29:28.460you do this holiday season is valid. So if you're staying home alone and watching Lifetime movies
00:29:33.740with your cats in your apartment, good for you. If you're going camping with your friends, good for
00:29:38.640you. If you're feeling sad or emotional because you've lost your parents or maybe don't even have
00:29:43.640a relationship with your living parents. If you're feeling sad or emotional or grieving the fact that
00:29:48.600you've lost your parents, or maybe that you don't really have a relationship with your family in the
00:29:52.580first place, don't make social media make you feel like your experience is only valid if it looks a
00:29:57.260certain way. And one last tip, if you're a parent doing the holidays this season, work toward a
00:30:02.040balanced division of labor. According to Daniel L. Carson, an assistant professor in the Department
00:30:06.900of Family and Consumer Studies at the University of Utah, couples are happier when the perceived
00:30:11.460breakdown is viewed as more equitable. And another reason to make sure the division of labor is
00:30:16.720equitable in your family is that his research also shows that couples have more satisfying sex lives
00:30:22.620when the division of labor is more equitable. So this might even help you get your ho-ho-ho on
00:30:27.920this holiday season as well. Sorry, y'all. I had to. Anyway, I want to hear from you all. Are you a
00:30:35.340parent who is so stressed out doing the holidays for your kid this season? Are you a parent who
00:30:39.980loves doing the holidays and gets nothing but fulfillment and joy out of it. Are you someone
00:30:45.260who is not really that excited about the holidays? Are you doing something non-traditional? I want
00:30:49.300to hear about it. Hit me up at hello at tangody.com and let us know if you're making this holiday
00:30:53.860season merry and bright. Got a story about an interesting thing in tech or just want to say
00:31:07.500hi you can reach us at hello at tangody.com you can also find transcripts for today's episode at
00:31:12.520tangody.com there are no girls on the internet was created by me Bridget Todd it's a production
00:31:17.200of iHeartRadio and Unbossed Creative Jonathan Strickland is our executive producer Tari Harrison
00:31:21.940is our producer and sound engineer Michael Amato is our contributing producer I'm your host Bridget
00:31:26.880Todd if you want to help us grow write and review us on Apple Podcasts for more podcasts from iHeart
00:31:32.860Radio check out the iHeartRadio app Apple Podcasts or wherever you get your podcasts
00:31:37.500if your bookshelf and your for you page are equally important to your personality
00:31:53.420welcome home pro society is a weekly podcast that's part book club part group chat for anyone
00:31:59.640who thinks pride and prejudice and love island deserve the same level of discourse each week
00:32:04.160We're connecting the dots between books, the internet, and pop culture
00:32:07.200with your favorite writers, book talk creators, and plenty of overthought opinions.