00:02:42.520I love that we're coming on to talk about this because the concept you're about to introduce was like the thing that made me reach out to you about doing this show or at least one of the major ones.
00:02:51.920I think everyone has this feeling that like something is fucked up and wrong.
00:02:56.060We can remember this period of like optimism about technology and the Internet and like not just feeling excited about like new shit that we could buy, but feeling excited about the things that technology was going to bring us, the promise of like the new digital age.0.97
00:03:11.660and that all fell aside to be replaced
00:03:15.240by this looming sense of doom so quickly
00:03:17.460that I don't think a lot of us have a good idea
00:04:35.020In the rot economy, products are made worse, customers are abused, labor is disposable, and executives are getting richer every single day.
00:04:46.260Now, growth in this case is not necessarily just about being bigger or better.
00:05:23.540Businesses are expected to be, in fact, they're rewarded for being so, eternal engines of capital.
00:05:29.980They must continue to create more and more shareholder value, while hopefully at some
00:05:35.400point providing a service of some kind to a customer. In the public markets, this means
00:05:40.780that companies like Google, Meta, Microsoft, they're all rewarded for having these unfocused,
00:05:46.280capital-intensive businesses that also involve laying off tens of thousands of people. Over the
00:05:52.580last few years, hundreds of thousands of tech workers have been laid off as multiple tech
00:05:57.180companies have been worth half to three quarters to even a trillion dollars it's ridiculous
00:06:03.380yeah it's uh i i think like one of the really important things to nail in here is that like
00:06:09.640this isn't a question of profitability the fact that you tie it to growth is so important because
00:06:15.040like the issue is not that these companies are not profitable like profit has nothing to do with
00:06:20.360these decisions it's about i mean abita does which is basically like profit over cost and stuff but
00:06:25.820it's like it's this this question of like growth right that if you're not if you're not returning
00:06:31.520this kind of algorithmically scaling growth then your company is seen as a failure by a lot of the
00:06:37.860people who who are responsible for like the financial decisions and so all of these choices
00:06:42.880that are kind of choking the internet out and making the stuff we use every day work less
00:06:48.320aren't about it's not a question of the company couldn't can't be profitable if we don't do this
00:06:52.380It's that we won't have the right number on a sheet to show somebody.
00:06:57.580And Microsoft is actually a really good example.
00:07:00.660So Microsoft, of course, they bought Activision Blizzard for $68 billion recently.
00:07:05.620They then, even more recently, downsized the gaming division at the cost of about 1,900 jobs.
00:07:12.500And then they became more valuable than Apple in the process.
00:07:16.360In December, shares of Spotify jumped by nearly 7.5% upon the news that it was slashing 17% of its workforce, adding nearly $2.6 billion to the company's market cap in the process.
00:07:29.880None of these companies, of course, were punished for their poor planning or their stagnating products, their mismanagement of human capital, or their general lack of any real innovation.
00:07:38.580And it's because the number kept going up.
00:14:08.060Oh, I'm sorry. Terribly sorry. I wouldn't want to hurt Mr. Zuckerberg.
00:14:12.000But what's really bad about this is statistically, users do not like opting into these things.
00:14:16.840Only about 25% of iOS users have chosen to opt in to app tracking, which was a feature that was actually added a few versions of iOS ago to your iPhone, your iPad, and so on and so forth.
00:14:29.940And by the way, this means that basically every app is kind of on notice if it's an Apple device.
00:14:36.520Now users know when they might be sharing their data.
00:14:40.140And it's genuinely a threat to a lot of the tech ecosystem that a lot of people don't know.
00:14:45.140In fact, Meta's business model is intrinsically linked to the repurposing of customer data into ad targeting.
00:17:37.460If your bookshelf and your For You page are equally important to your personality, welcome home.
00:17:43.400This is Prose Society, the weekly podcast that's part book club, part group chat for thought daughters,
00:17:49.820pop culture obsessives, and anyone who thinks Pride and Prejudice and Love Island deserve the same level of discourse.
00:17:55.860I'm Eli Rallo, and every week we're connecting the dots between books, the internet, and the conversations everyone can't stop having.
00:18:02.980I'm going to have to look up this story. I'm obsessed. So obsessed.
00:18:06.560From best-selling authors and your favorite book talk creators to the latest pop culture moments, nothing is off the table.
00:18:12.500It's like if you can hide some real messages inside compelling characters, then that is a Trojan horse.
00:18:19.980Whether you're looking for literary deep dives, smart pop culture conversations, or a community of readers who love to think a little too much, you're in the right place.
00:18:29.580Listen to Pro Society on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:20:27.740you go and you type in a thing, tip, tap, tap.
00:20:30.280search, and then a bunch of results come up that are actually useful.0.77
00:20:34.260Now, it's a labyrinth full of optimized garbage. Search engine optimization is an important thing
00:20:41.440to remember here, which is companies have worked out how to trick Google into making you see their
00:20:46.360link rather than Google finding a useful thing. This is partially ruined Google search. But the
00:20:53.760other problem is ads sponsored content and of course artificial intelligence crap so charlie
00:21:01.600walzel over the atlantic he argued a couple years back he said google search what many consider an
00:21:06.780indispensable tool of modern life is dead or dying and i agree users have to effectively find a way
00:21:12.820to cheat and con google into giving them what they want they add things like i don't know you put
00:21:18.580pc repair error put the error in plus reddit to get anything approaching a reliable answer0.99
00:21:25.920if you go and type a regular tech problem in as i mentioned earlier you just get a lot of shit
00:21:31.680you just get a bunch of things that it will seem right you'll say oh this is how to fix error 42
00:21:39.020on my iphone cool and then you click through and there's not actually really much useful content
00:21:44.380it's have you tried resetting your iphone is your iphone broken is something wrong have you
00:21:49.580tried restarting your iphone useless garbage but nevertheless pushing traffic towards media0.67
00:21:54.800outlets that are kind of cretinous yeah and that's like i think it's important both as you noted a0.99
00:22:02.100lot of the the fucking worst shit in tech can be strangled by stuff like what the eu has done to0.97
00:22:08.440force the companies to not allow you to be opted in on stuff that's directly against your interests0.99
00:22:14.000And likewise, if that were to be, if that were the kind of thing that we could like make more moves like that in the United States, you're not just strangling the worst parts of big tech with that.
00:22:22.700You're strangling a lot of really predatory, toxic media with that, that all of their money comes from that kind of shit one way or the other, that like they are an integral part of this and can be harmed by like doing damage to this fundamentally dishonest way of doing business.
00:22:40.540and google spends decades they claim trying to improve the quality of organic results0.97
00:22:48.080but it's for over a decade has been easily gamed by anyone who knows how to create
00:22:53.540an algorithmic headline a headline that will make the google spider that looks over all the
00:22:59.260websites say this is the thing this is the answer i personally don't know whether google does this
00:23:05.420deliberately or whether they've simply lost track of everything whether the evil parties are winning
00:23:10.500but you mention media companies and these predatory ones. The problem is it's not just
00:23:17.360predatory ones. A large chunk of modern media is obsessed with affiliate marketing, which is,
00:23:22.740you'll see these things, which is like best apps for blah, blah. And those would be affiliate
00:23:26.940links, which give them a little bit of money or best Superbowl deals. Again, a little bit of cash,
00:23:34.240little bit of money every time you buy something through it. And it's turned a large chunk of the
00:23:39.500web, but especially Google search into this complete slop. And without finding a way to
00:23:46.980negotiate with it, you're offered this kind of fragmented buffet of content based on what Google
00:23:53.060kind of thinks you want to see, but it's more based on how much money Google has paid and
00:23:57.380how often Google has been tricked. Let's be honest. And I think it's fair to argue that
00:24:04.420Google no longer provides the best results to any query. It provides an answer that it believes is
00:24:09.980most beneficial or profitable, which can sometimes be the thing you want. It isn't always.
00:24:17.200I think one of the problems is that I don't know of a search engine that I would say is better
00:24:22.400than Google in the way that Google used to be better than anything else, right? And I'm talking
00:24:26.58010 years ago. I do know there are search engines and options that are better than Google at certain
00:24:31.340things. I've come to learn that like, if I use perplexity AI, it'll be worse than Google at a
00:24:36.920bunch of stuff. But there are a few specific things it's better at. And like, that has
00:24:41.180increasingly become how I use search, right, is that I cycle through different options with the0.96
00:24:47.160same question to try to figure out like, well, who's gonna fuck me least on trying to get this0.87
00:24:51.600information. And it sucks as well, because sure, we all know that any free service online isn't0.96
00:25:00.160free there is some way they're making money and that's fine you've got it service cost money0.91
00:25:05.000whatever but at some point how much profit is too much and also how can you justify this much profit0.97
00:25:13.120while making things so much worse and i mean the result is that it just sucks it sucks googling0.95
00:25:20.920sucks now it's an exercise in pain it leads you to a bunch of content that is so obviously0.51
00:25:27.620engineered to get your clicks rather than actually provide any service. The web is slower.0.51
00:25:35.700This makes the internet slower. It makes the flow of information between people and countries
00:25:41.920worse. And what's worse is Google loves this monopoly and they pay a pretty penny to keep it.
00:25:49.860They pay Apple $18 billion a year. And this came out in a recent US versus Google antitrust
00:25:56.720case. $18 billion a year to be on your iPhone, to be on Apple devices. It's not because they're
00:26:05.260better. It's not because Apple even thinks that they couldn't do better. This is specifically
00:26:11.780to stop Apple trying and to make your lives worse so that Google can make their search worse
00:26:17.960to make more money and give Sundar Pichai $280 million. And it's depressing. It's something that
00:26:26.240makes me i have to fight the cynicism every time i use google this is a problem that hits billions
00:26:32.980of people this is a real thing and this isn't an attack on any journalistic outlet but0.76
00:26:39.740where the fuck is the horror here this is a horrifying thing yeah this would be like if0.61
00:26:45.840certain freeways just randomly led you to a different place because someone paid the dot0.98
00:26:51.800money it would be like if we had a i i don't want to oversell this but like what we're talking about
00:26:59.080is there was a brief period that for the first time in human existence all knowledge ever collected
00:27:04.580or and earned by human beings was easily accessible to the vast majority of people if
00:27:12.140they had an internet connection and that is becoming no longer the case with with rapidity
00:27:18.000And it is a problem akin to, like, if we had a cure for cancer and then we decided to start, like, breaking it if you didn't buy, like, the pancreatic cancer bonus pack.
00:27:31.720Like, when you think about, like, what it means for all human knowledge to be accessible and then to throw that away so that Sundar Pachai can get $280 million a year, it is an obscenity.
00:27:41.600and then you have the the level up from that as well as think about it from those of us who spend
00:27:48.440i don't know 22 of our 24 hours a day online we're aware of what seo content looks like search engine
00:27:55.780optimization there content that is built just to rank highly on google to send money to an outlet
00:28:00.700and traffic to an outlet we know what that looks like we know when we are being misled we know when
00:28:06.740the flow of our information is being interfered with. I don't argue that most people do, and this
00:28:12.120isn't their fault. This is a nuanced topic, but this is horrifying. Google has, like every major
00:28:19.520tech company, focused entirely on what will make revenues and market share increase, even if the
00:28:25.400cost of doing so is just destroying its entire legacy and interrupting the free flow of information
00:28:30.780around the world. Last year, they launched their own BARD AI to compete with Bing, Microsoft's
00:28:37.420search engine, and their ChatGPT integration. By the way, ChatGPT, all these generative AI things,
00:28:43.340yeah, they make stuff up. They hallucinate it. Oh, yeah. No, they hallucinate more than I do.
00:28:48.000And I did permanent damage to my brain by experimenting with Shulgin chemicals.
00:28:53.340And what was crazy was Bing AI came out and immediately started hallucinating things.
00:28:58.260BART AI. Google did a media day and they showed a demo of BART AI and you thought for a second,
00:29:05.700oh shit, this might replace search engines. This might be a moment where they sell us back an0.99
00:29:10.980experience we had before. And then literally in the demo, it made a factual error. Google attempted
00:29:17.080to sell us back search engine results and then provided us just another broken Google.
00:29:23.360Kind of like ChatGPT is just a broken form of knowledge.
00:29:26.640Well, and didn't they also, or was that Microsoft that absolutely lied in the demo and pretended that they were showing live results when it was really something they'd curated?
00:29:38.440I'm not sure which one it was, but seemingly every company does some sort of con like this.0.95
00:29:45.080It sucks, and it just doesn't help anyone.0.98
00:29:48.640And you'd think, and we're describing what is a big shitty mess.0.99
00:29:51.700We're describing something that affects billions of people, that was decayed, a very important
00:30:37.640The result is that companies don't function
00:30:40.740with the intent of making good businesses anymore.
00:30:43.660They want businesses that kind of seem right,
00:30:46.300They kind of feel good, and they sell a product, and they make money, but they don't really care about anything else as long as it keeps growing exponentially, 10%, 11%, 15%, 20% every quarter.
00:31:16.300credit visit bell.ca for details and to check availability bell connection is everything run a
00:31:22.420business and not thinking about podcasting think again more americans listen to podcasts than ad
00:31:27.920supported streaming music from spotify and pandora and as the number one podcaster iheart's twice as
00:31:33.300large as the next two combined so whatever your customers listen to they'll hear your message
00:31:37.740plus only iheart can extend your message to audiences across broadcast radio think podcasting
00:31:43.060can help your business? Think iHeart. Streaming, radio, and podcasting. Let us show you at
00:31:48.380iHeartAdvertising.com. That's iHeartAdvertising.com. If your bookshelf and your for you page are
00:31:54.600equally important to your personality, welcome home. This is Prose Society, the weekly podcast
00:32:01.460that's part book club, part group chat for thought daughters, pop culture obsessives,
00:32:05.940and anyone who thinks Pride and Prejudice and Love Island deserve the same level of discourse.
00:32:10.840I'm Eli Rallo, and every week we're connecting the dots between books, the internet, and the conversations everyone can't stop having.
00:32:17.960I'm going to have to look up this story. I'm obsessed. I'm obsessed.
00:32:21.520From best-selling authors and your favorite book talk creators to the latest pop culture moments, nothing is off the table.
00:32:27.500It's like if you can hide some real messages inside compelling characters, then that is a Trojan horse.
00:32:34.960Whether you're looking for literary deep dives, smart pop culture conversations, or a community of readers who love to think a little too much, you're in the right place.
00:32:44.560Listen to Pro Society on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:39:03.400But for the sake of clarity, it's also worth noting that Uber had previously reported profitable quarters, but they didn't come from actually providing rides or delivering food or any kind of business.
00:39:14.400They were just selling stuff they'd bought.
00:40:01.280They've earned billions of dollars, and their share price has doubled in the last year and now has a larger market cap than Ford and Stellantis combined.
00:46:29.320Because, like, the more instability you accept and the more you, like, reward the people running these companies for creating situations that make the lives of their employees unstable and our economy unstable, like, the more you incentivize that.
00:46:43.880And eventually, like, it's going to oscillate too much for balance to be regained, you know?
00:46:52.820And I fear the fact that the market also has no memory.
00:46:55.620In 2020, Satya Nadella, CEO of Microsoft, he called for a, and I'm serious here, a referendum on capitalism, telling businesses to start grading themselves on the wider economic benefits that they bring to society rather than profits.
00:47:10.680To be clear, this was four months after Microsoft laid off a thousand people and one year before they hired 23,000 people.
00:47:17.100And then in early 2023, they laid off a further 10,000 people to, and I quote,
00:47:22.200deliver results on an ongoing basis while investing in their long-term opportunity.
00:47:27.060And these savage job cuts have continued into 2024 as well.
00:47:31.680As I mentioned, they laid off 1,900 people from Activision Blizzard and their Xbox division as
00:47:38.040well. And that's like 8% of the overall Microsoft gaming team. To be clear, Bobby Kotick, the horrible
00:47:43.260pervert freak who used to run Activision Blizzard. He got a $700 million payoff while all of these0.79
00:47:51.100people got fired. And then a week after laying off these people, Microsoft would report solid
00:47:57.100second quarter earnings. They beat expectations in both revenue and profit, and they became the
00:48:01.520most valuable company in the world in the process. Human capital used as food and fuel for the rich.
00:48:09.240And I hate to get that kind of alarmist, preachery feeling, but that is what is happening.
00:48:16.500And it's something that people need to realize and look at and scream at, because it's disgraceful.
00:48:23.000Real people with real problems lose their jobs.
00:48:26.560And I know tech workers get paid or whatever.
00:48:29.100They're still people with mortgages, with rent, with families, with children.0.97
00:48:34.180Satya Nadella has billions of dollars.