00:02:13.720Feminism was a lie, and it was just a scam to get us working outside of the home so we could provide more taxable income to the government.1.00
00:02:21.600It turns out that we were much better off back in the 50s as traditional housewives.1.00
00:02:26.940We didn't have to work outside of the home, and we could spend all of our time raising our kids and running a household.
00:02:33.020And we were so much happier back then, too.
00:02:36.060You know, back when we as women couldn't own property, couldn't vote, couldn't take out a credit card.0.96
00:02:41.340Oh, and it was also legal for our spouses to rape us.
00:02:44.720So if you spend any time at all on TikTok, you're probably seeing an influx of this kind of content,
00:02:50.000which is commonly called trad wife content, short for traditional wife, that posits that women
00:02:55.960weren't just happier, but also we were more empowered when we stayed at home and embraced
00:03:00.880more traditional gendered roles in the household. And I believe that this is not a coincidence.
00:03:06.480Against the backdrop of some pretty scary and heavy political and social happenings,
00:03:11.080things like economic instability, impending climate crisis, which always disproportionately
00:03:15.680harms women more, the gunning of Roe versus Wade, and the loss of the right to control our own
00:03:20.540bodies. I think content like this does two things. One, it responds to and exploits the understandable
00:03:27.460fear and anxiety that a lot of women are feeling, particularly in the absence of any kind of a
00:03:33.000meaningful institutional support. And I also think it's kind of meant to soothe us in a way.
00:03:38.060You know, don't be too angry, ladies. You were much better off without rights anyway.0.97
00:03:42.340But all of this content is just a depiction of a fantasy life that never even really existed.0.55
00:03:49.440And it's yet another way that social media is trying to sell women on a dangerous lie.
00:03:55.700I'm Jo Piazza, and I'm an author, journalist, and podcaster,
00:04:00.400most recently the host of the podcast called Under the Influence.
00:04:05.220On Jo's great podcast, Under the Influence,
00:04:07.280she chronicles how the business and culture of influencing social media and the internet has
00:04:12.500impacted women. And right now, a lot of what she's seeing includes trad wife content.
00:04:18.200So your podcast is amazing. And that was one of the reasons why I was so excited to talk to you
00:04:23.160today, because, you know, I've been scrolling social media a lot lately, and I can't seem to0.92
00:04:28.080get away from this, like, I guess, trad wife content, this content made by women, that is0.85
00:04:34.760Sort of giving us this idea that being a traditional stay-at-home wife and mother is the path to power and happiness for women.
00:04:42.440Have you seen this content on your feed?
00:04:44.640Yeah, not only have I seen this content on my feed, but it has been dominating my feed for some reason.
00:04:51.800I don't, maybe, sometimes I'm like, Instagram knows I'm pregnant and wants to force me to stay home in the kitchen barefoot and pregnant forever.
00:05:01.280and it thinks you'd be happier if that's how you lived your life
00:05:05.720and they think i'd be happier and you know so my gut reaction to this is and it's the same as it
00:05:12.320is with most things if you want to stay home and be a quote-unquote traditional wife and you know
00:05:20.120take on all of the trappings of domesticity that were popularized by mass media in the 1950s1.00
00:05:26.680And this is what you really want. Fucking awesome. You do it. You do you. And my feminism is mostly0.98
00:05:34.000centered on women choosing what makes them happy. I do not necessarily think that this is the path
00:05:39.500to empowerment for the majority of women. But I do think that this is becoming so popular.
00:05:49.480and we know that Instagram surfaces things that they think will soothe people's addled
00:05:55.780brains as they make them more addled because the world is kind of a disaster right now
00:06:00.960and when the world is a disaster people want nostalgia even if it's a false nostalgia0.95
00:06:07.660and this nostalgia for a quote-unquote better time when women were quote-unquote traditional
00:06:14.540is really obscenely misplaced yeah it almost seems like it is painting a fantasy portrait
00:06:21.460of a time that did not exist because it did you know even for white women back in the day0.67
00:06:27.320I'm not necessarily quick to say that they were so happy you know it was like legal for your0.74
00:06:33.420spouse to rape you you couldn't own property you couldn't you know take like have your own money
00:06:38.220like I don't you couldn't have a credit you couldn't have a credit card right and yeah so0.99
00:06:42.000I mean, it's most, let's be honest, it's mostly not having a credit card and rape, marital rape.0.94
00:06:48.320Right. And so I think it like, it harkens back in a way that paints these times as like really rosy and, yeah, it's like a fantasy world that never even existed even during that time.
00:07:00.760Yeah, exactly. Exactly. And not to mention the fact that it absolutely 100% never even existed in media for Black women and women of lower economic statuses and immigrant women. So, yeah, it's a completely, completely false nostalgia.
00:07:16.940And I think you hit on something interesting, which is that these TikToks, especially that I see that really seem to be trying to convince women that we've been lied to into thinking that having a job and, you know, working outside of the home is empowering.0.92
00:07:29.920It really, for that narrative to work, you basically have to ignore non-white women.0.60
00:07:35.460You have to basically say, like, I'm a white woman talking to other white women in a world where people who are not white, if they exist, we're not speaking to them.
00:07:44.640We're not thinking about their experiences.
00:14:31.420Like trad wife stuff for me is like a little annoying,
00:14:35.540a little, I find it a little bit smug,
00:14:36.860But I know that a lot of that content can really be a pipeline into like more extremist thinking.
00:14:43.040You know, if you are saying like, oh, well, the world was much better in the 50s and the 40s when, you know, people of color, quote, knew their place and women knew their place.
00:14:52.900It's like a hop, skip and a jump away from some pretty nasty extremist, you know, ideology.
00:15:01.180I wouldn't even say it's a hop, skip and a jump.
00:29:52.520From best-selling authors and your favorite book talk creators
00:29:55.140to the latest pop culture moments, nothing is off the table.
00:29:58.860It's like if you can hide some real messages
00:30:01.740inside compelling characters, then that is a Trojan horse.
00:30:05.920Whether you're looking for literary deep dives, smart pop culture conversations, or a community of readers who love to think a little too much, you're in the right place.
00:30:15.540Listen to Pro Society on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:30:31.300I do have one last quick question for you.
00:30:33.660So speaking of all things throwback-y and traditional, especially for women, I happen to know that you have a particular interest in a one Miss Laura Ingalls Wilder.
00:30:42.280If you don't know who that is, she was the writer of the series Little House on the Prairie, which became a TV show and was massively influential.
00:30:49.180Can you tell us about that interest and where it might take you next?1.00
00:30:56.400Yes, I love me some Laura Ingalls Wilder.0.99
00:30:58.880I read all the books growing up, but I'm not as much of an obsessive as my dear friend,
00:31:04.880Cloness McNichol, who co-hosted Under the Influence with me and who also married my
00:31:10.620husband and I in front of a sphinx seven years ago.0.92
00:31:13.600I mean, she's like a freak about Laura Ingalls Wilder.0.72
00:31:16.460And but we're both obsessed with how this woman's real life stories of growing up on
00:31:23.280the Prairie have become the most read books, probably among the most read books in the entire
00:31:31.320world and also have shaped how we view the American West. And we are doing a new podcast
00:31:39.300called Wilder, which comes out in March, where we spent a good chunk of this summer traveling
00:31:45.860around the United States, going to the Laura Ingalls Wilder homesteads and revisiting what0.98
00:31:52.280her legacy means to America what she got wrong she didn't get everything right she fucked up a
00:31:56.620lot of stuff like she really there's a lot more that she could have included in those books about0.81
00:32:02.900what was happening in black America at the time what was happening with the indigenous people
00:32:07.760whose land that her family was constantly moving on to that said she was so ahead of her time in
00:32:14.680terms of being a wild child who just wanted to explore the world and those things we reported
00:32:24.720out um while doing this podcast have been so fascinating my favorite is that laura is really
00:32:31.660huge with japanese tourists oh huge she's huge in japan who knew and um it's for a couple of
00:32:39.180reason one Japanese schools often use the little house books to teach English um the darker side
00:32:45.660of that um many of the internment camps forced people to read the um Laura Ingalls Wilder books
00:32:51.720here in America and then the television show was wildly popular so these little towns these little
00:32:57.040very white rural towns where Laura's from get busloads of Japanese tourists visiting them
00:33:03.380every year but to their like the towns love it and it has actually opened the town's eyes to
00:33:10.840different cultures they never would have experienced were it not for laura and so and
00:33:16.160that's just like one of the little tidbits that that we loved when we were doing this and yeah
00:33:20.600that podcast is coming out in march i'm also hoping to work on a podcast about judy bloom
00:33:25.780and her her and her enduring legacy on our lives oh my god please i am obsessed with judy bloom
00:33:32.540when i was a kid the uh book are you there god it's me margaret like it's like it was i we like
00:33:38.940trade i mean this is we used to trade it like when i was in like the fourth or fifth grade it was
00:33:43.780but we thought it was like the most grown-up like you know book about our bodies and our art the way
00:33:50.480you know we would like like like trade it to each other like have you read this i know i know that0.73
00:33:56.960one and then also deanie in forever i'm like this is the dirtiest sex i've ever read about0.84
00:34:01.820um yeah all right great you're gonna come on that show i'm trying to get that green lit right now so0.88
00:34:06.060you're coming on it i'm gonna tell everyone that you're i'm in i'm in i cannot wait right joe thank
00:34:11.660you so much for being here where can folks keep up with all the cool work that you're doing0.90
00:34:15.480unfortunately the fucking instagram at joe at joe piazza author like i spend all of my days0.95
00:34:22.260trashing instagram and saying how much i hate it and then i'm like this is a really the easiest0.98
00:34:26.680place to find me. So thank you. Instagram at jumpy off the author is the easiest place.
00:34:32.560I'm going to have this baby in like two months. So I'm going to, I'm either going to go dark or
00:34:37.020I'm going to become a traditional one. Well, everyone will have to check in on your Instagram
00:34:40.940to see which way it goes. Which way it goes. Awesome.
00:34:49.340If you're looking for ways to support the show, check out our merch store at tangody.com
00:34:53.580slash store. Got a story about an interesting thing in tech or just want to say hi? You can
00:34:59.060reach us at hello at tangody.com. You can also find transcripts for today's episode at tangody.com.
00:35:04.500There Are No Girls on the Internet was created by me, Bridget Todd. It's a production of iHeart
00:35:08.200Radio and Unbossed Creative, edited by Joey Pat. Jonathan Strickland is our executive producer.
00:35:13.900Tari Harrison is our producer and sound engineer. Michael Amato is our contributing producer.
00:35:18.500I'm your host, Bridget Todd. If you want to help us grow, rate and review us on Apple Podcasts.
00:35:23.580For more podcasts from iHeartRadio, check out the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:35:53.580Barely silenced. These are stories about what it takes to make it out alive.
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00:36:06.560If your bookshelf and your For You page are equally important to your personality, welcome home.
00:36:12.320Pro Society is a weekly podcast that's part book club, part group chat for anyone who thinks Pride and Prejudice and Love Island deserve the same level of discourse.
00:36:20.620Each week, we're connecting the dots between books, the internet, and pop culture
00:36:24.100with your favorite writers, book talk creators, and plenty of overthought opinions.