00:27:30.280So everything, everything in the book, was everything in the book already created or
00:27:33.820did you create new stuff for the book?
00:27:36.920Each of the publishers who were interested in the book had different sort of terms they
00:27:42.820were suggesting on how much of what percentage of the material needed to be new and what
00:27:46.760percentage could be stuff from the Instagram um because obviously you have to give people a reason
00:27:52.900to purchase a book getting content they can't just get for free on the internet yeah kind of
00:27:59.160I think about that a lot actually I do because I'm also like I know that I can get most of Carol
00:28:05.540Chambers recipes on her sub stack but I also want the cookbook right in front of me because I read
00:28:11.540it in a different place and I'm gonna admit something right now and I'm not ashamed because
00:28:15.880i'm not ashamed of much anymore but i read poetry in the i read poetry in the bathroom okay yes and
00:28:21.980i like to i'm not gonna i'm well i do take my phone in the bathroom with me but i'd like to
00:28:26.600read a book in the bathroom okay i'd like to read a whole book of poems in the bathroom just give me
00:28:30.980something to hold yeah and i mean i do think i do think there are people because also it's very
00:28:36.080instagram has no search functionality so it's not like you can no search for your fit like your
00:28:42.060favorite or a certain one that um you want to read again I have people I used to have people
00:28:47.740DMing all the time being like can you send me this once can you send me this and I'm like yeah
00:28:51.660it's impossible that and it's it's tiny text on you know um so we had to I had 70 percent of this
00:28:59.620book had to be new oh wow that's a lot that's almost that's almost too much I think I mean
00:29:04.420just like to get done I'm like wow okay yeah it was it was a lot but I had as soon as we sold the
00:29:12.980book I I start anything I was writing from then I kept in my back pocket because it was like don't
00:29:19.220post like don't post anything that you're like I love love love this and that was that was the
00:29:25.820most challenging part now I think in having a book out in writing the book and trying to maintain a
00:29:31.840social a growing social media presence yeah they're now so so linked is like okay i'm supposed
00:29:38.740to write new content to put on line to keep to get new followers to eventually buy the book
00:29:45.780but i have to be writing stuff for the book that i can't to and then also using social media to
00:29:51.540promote it just i mean you know it's so so much so much it's too much it's actually too much yes
00:29:58.380yes more than a bit much it's too much it's more than it's yeah i mean i appreciate women who are
00:30:04.180too much but i don't appreciate all of the work that goes into book creation to be honest how do
00:30:10.940you i feel like so many people how are you still doing this for your job how are you writing i mean
00:30:17.080every you should ask my husband because every time that i do this i complain so much and i say i'm
00:30:25.120never ever doing it again um and then he laughs at me i mean now he just mocks me because it's
00:30:31.500eight books and 10 years later um because the process the process is hellish i keep doing it
00:30:39.460because i still make money from it to be honest um because it's still working and i'm hustling
00:30:46.600harder than ever and i'm working my ass off harder than ever and i think that the world of publishing
00:30:51.880in media is weirder than ever but people are still reading the books and i still get paid to0.51
00:30:57.220write the books and but sadly like when that stops which it could i will do something else
00:31:04.080um because you know it is a business at the end of the day uh and if it if it stops working out
00:31:12.340and people are like but you do it because you love it right i'm like i do love it and i'm super lucky
00:31:15.840to get paid for it but like at the end of the day you have to pay your mortgage i did not marry um
00:31:20.800you know a greek shipping air yet yet because you're gonna yeah when you have your second1.00
00:31:27.720lesbian era my tops my top only um yeah she's she's also she's also a greek shipping air is
00:31:35.880what she is actually yeah totally um it's like everything i feel i feel this way because so
00:31:42.500my like job job is in branding but i run the agency with my best friend so we take clients
00:31:48.180We get to make our own rules, make our own hours. And it is it is the crux of the agency is around humor. So we get to write really funny, fun stuff. And I've been doing that. We've been doing that together eight years. And before that, I was a copywriter also working for myself. So and I love writing, obviously. I love being able to write things. But like a job is a job.
00:32:10.340I don't like I would still write but not not to this degree like if I did not need money
00:32:18.500and there are some people who like really do love their profession I just think they're less than
00:32:23.400people think like yes yes I don't know what I would be doing if money was no issue I don't
00:32:29.300know what I would be doing if money was no issue that is I mean I and I actually wonder what that
00:32:33.680would be I would not be I can tell you I wouldn't be a full-time parent um that's not something I
00:32:38.940would like to do um i am a much much much better parent when i have time away from my children
00:32:46.840so um that's off the table i think i would just be a dilettante it's that i'm sure like i would
00:32:55.820still write things but i think it would be a much more relaxed situation and like not having to
00:33:02.700hustle those things and sell them so freaking hard would be amazing i mean there is a part of
00:33:07.080me that really hates sally rooney okay um yeah because i just i read the one interview where
00:33:14.140she's like i i'm just gonna be a person that creates and then someone else can sell the book
00:33:18.160and i'm like that must be fucking nice okay that's what i was just gonna say is that if i had if money
00:33:22.480was no object i would probably keep writing poetry and making books but i would anything i did it0.52
00:33:29.840would be outsource outsource outsource it would pay everyone to do everything that even is a tiny
00:33:36.100bit annoying to me totally totally and so like i would i be on instagram no no not even a little
00:33:43.680bit would i be on social media would i still make this podcast maybe because the best part about the1.00
00:33:49.900podcast is that i get to talk to cool ass bitches like you but i i also work in podcast there's so1.00
00:33:57.800much work in podcasting so this is what i think people i think anything that seems creative0.99
00:34:04.060is so undervalued because there is an element of expression and fun like yes I think in people
00:34:12.760people who are not in a field like a tangential field like that are like oh you just get to talk
00:34:18.280to other authors or other creators yeah and you're like so fun and then you like list all of the
00:34:24.660things that go into putting even an episode out or you know like or books I think like I remember I
00:34:31.160had do you know of lee stein on instagram she's like of course i've had her on the show i've had
00:34:36.760her on the show yeah yeah i she was so pivotal for me and in helping me understand the industry
00:34:41.960and like she like we had calls and one of the things she said is she was like in movies growing
00:34:47.280up authors like could buy a house with their advances or like you're like authors could live
00:34:52.740off of like a book and she was like she was like i just want to set your expectation that like this
00:34:59.020it's not life-changing money at first and or unless x y and z you know yep all these different
00:35:05.540things it's typically not and you know learning that most authors don't um what's it called when
00:35:13.600you like earn out of their advance earn out earn out the advance yeah yeah yeah and so it's like
00:35:18.120you just start to go and that was something so interesting for my husband and I to like look at
00:35:23.560is okay if all the money we ever we but you know as a family yeah thank you if all i ever made
00:35:33.960from these books were an advance every year and a half and that's generous that's generous because
00:35:42.000yeah it's typically every two years if you're if you if you get on a good schedule right yes
00:35:48.800Totally. And so, and then as we know, it's all paced out. So you're not getting a lump sum every
00:35:53.840two years. So you're like having to go, is this actually, is this a salary that would replace
00:36:00.000what I'm making at my agency? Is it supplemental? Then I'm at the, not that we have to get too
00:36:05.920businessy, but I'm now at the place going, how can I monetize my Instagram so that I can still
00:36:13.180share free content so I can have time because, and then in what ways would that feel good
00:36:20.480for my audience and for me? And so you just, cause you're like, something's gotta,
00:36:25.940there's just not enough time. There's not enough time. There's not enough time. And also
00:36:29.740as human beings, we were never supposed to make this much content is this thing. Like I
00:36:35.800think about nineties publishing all of the time, but like nineties magazine salaries, which,
00:36:42.540and i'll talk about the money these people were making for like the editor at large jobs they're
00:36:48.740making oh three hundred four hundred thousand dollars a year and they were not even going
00:36:52.580into the office every day and then like once like every five years or so they'd get a book advance
00:36:58.120for five hundred thousand dollars plus they'd expense their entire lives so back then yeah0.96
00:37:03.300they were buying their fucking hamptons homes and their like apartments and stuff and that doesn't i0.86
00:37:08.660mean that clearly doesn't exist anymore but it did it did like enough so like when i was alive0.98
00:37:14.960in the world um and now we're supposed to write like a dozen sub stacks a week and instagram
00:37:23.480captions which are not nothing and then also a book and also an essay promoting our book and
00:37:29.600yeah it's too much and also no one wants this much content man right we're gonna at some point
00:37:36.140you go it's so saturated do people like what does anyone even need yes similarly a pressure a lot
00:37:44.040I feel as you might I think any author feels this is to go okay well now teach it so now we have to
00:37:51.680write it and then we have to know what we're doing what are we doing that is working yeah which is a
00:37:57.120whole like doing and teaching are so different so different but it's like hey teach a workshop
00:38:02.160on blah, blah, blah. And I think that is either a gift to be able to teach and impart is one,
00:38:10.140a skill, of course, two, a gift, and three, not something everybody enjoys. And then you're also
00:38:17.420then hustling to sell these workshops. And then you're hustling to sell the workshop, though.
00:38:21.720And then you're also teaching. For me, it's always been like, I don't want, I have a poem in the book
00:38:26.700called heck yes i have an mfa major freaking attitude and it's all about this because something
00:38:32.940people tell me all the time is a great way to make money is do these workshops have communities0.70
00:38:37.100have writing things and i'm like that makes me want to die well it's one more thing one more
00:38:43.700thing to sell like i'm i'm doing one um with glenis where so the thing the thing that i've
00:38:51.740decided that I will do and this is because literally every writer that I know asks me this
00:38:57.700and I'm like I should just put this in one place like this is the only like this is the real talent
00:39:01.940that I can impart I don't want to teach a creating creative writing class because I don't know how I
00:39:06.260do what the fuck I do like I kind of just like black out and write a book okay I can't I can't
00:39:12.060teach that what I can teach is like the like nitty-gritty of selling your book once it's0.99
00:39:18.820already published. And it's like, this is what actually works. Like your profile in Vogue's
00:39:23.620not going to get you anything, but this influencer with 25,000 followers will probably get you X
00:39:28.200number of sales because I know those kinds of things. Something as small as I was talking
00:39:33.440to one author earlier today, and they didn't know they had access to an author portal from
00:39:38.980their publisher that would show them their weekly sales. Oh, right. And guess what? I've never been
00:39:44.680been given that most people have never been given it the publishers don't tell you that it exists
00:39:48.980um and I look at it all the time it is so addicting I'm writing down a note to myself to
00:39:57.160do it because you know what I like I like to know what works and what doesn't work and so
00:40:03.540if I'm doing a bunch of podcasts or if I'm I pay for Instagram ads sometimes I want to know that
00:40:10.180those are performing. And this is the only metric I have. So I hit 70,000 in sales today
00:40:15.820on Sicilian Inheritance, which was awesome. And I'm so psyched. Boom. You should be. Congratulations.
00:40:22.720Thank you. And I just feel like we should all know that. Like we don't live in a world. I mean,
00:40:27.320Sally Rooney lives in a world where she's like, I don't care. Maybe she's my nemesis, okay? And
00:40:31.280I'm just going to put it out there. And that's all right. She doesn't care because I don't think
00:40:34.620she reads anything on social media. She definitely doesn't listen to my podcast. So it's cool.
00:40:39.820hurt her i have a friend also she's so young she can still do a back walkover she right which me0.99
00:40:45.960i think full stop anyone who can casually do a back walkover is a candidate for a nemesis
00:40:52.720yeah totally totally absolutely there are other criteria but i i have a friend who um her fun
00:41:00.700thing which actually sounds sort of dark but it makes me laugh every time i think about it
00:41:03.680is she finds an enemy everywhere she goes she never treats them differently but like it'll be
00:41:08.420like this who's my grocery store enemy and it's like oh it's that person who like accidentally
00:41:12.180got in my way there and she can channel any frustration she has that she's like oh it's
00:41:16.120that person's fault she hasn't and she's like oh they're my enemy i love that that is like a life
00:41:21.140hack that i would i think more people should know it's like who is my nemesis at school drop-off
00:41:25.880right now you're right because sometimes it's fun i think like you know we were talking earlier
00:41:30.400about what's the spirit the spirit of my work is find an enemy but the spirit i think this
00:41:34.900I think self-indulgence and being silly and being playful because I'm like petty being petty is a
00:41:42.900little part of that we when my friends and I are being petty we call it being petty spaghetti
00:41:46.640like oh you're being like nitpicky and blah blah but sometimes it feels really gratifying to just
00:41:52.060be petty like one thing I love so much about my husband is he likes to gossip and I feel like
00:42:02.620I'm like, can we, like, like, my favorite thing is getting into the car with him after we've been at a party and it's like, did you, like, let's talk shit.
00:42:09.960It was like one of the things I loved most about him when we first started dating.0.92