Under the Influence (with Jo Piazza) - October 31, 2024


A Very Influencer Halloween with Sara Petersen

Can a Poem Have a Punchline? With @MaryOliversDrunkCousin Sunday Nice Things: Frugal Friends

Episode Stats


Length

22 minutes

Words per minute

151.08

Word count

3,379

Sentence count

53

Harmful content

Misogyny

4

sentences flagged

Toxicity

8

sentences flagged

Hate speech

4

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 happy halloween i don't know about you but i freaking love halloween i do i love it there's
00:00:15.700 so much to love i mean i love that other people are giving my kids candy that it's not my
00:00:21.300 responsibility to give my kids candy i love how it's one of those holidays that everyone seems
00:00:27.940 to enjoy, or at the very least, most people. Because I discovered this week that there is a
00:00:34.140 group of conservative, traditional influencers who are posting content being anti-Halloween.
00:00:42.380 Anti-Halloween. Yep. It's the work of the devil. Just call it the modern-day satanic panic,
00:00:48.240 and you've got a bunch of trad influencers saying that Halloween is evil. Because being
00:00:54.600 against something on social media is going to get you all of the attention. Here to talk about it
00:01:01.180 today is Sarah Peterson of the In Pursuit of Clean Countertops substack. She's the one that brought
00:01:06.700 it to my attention, and we're going to dive into all things Halloween and influence. We're definitely
00:01:12.780 going to talk about how social media has made Halloween very one-uppy recently. I do feel like
00:01:19.760 people's houses and costumes and Halloween snacks and all of it have gotten a lot more
00:01:25.860 quote-unquote Instagram worthy. There is definitely a Halloween pressure to keep up.
00:01:32.540 But I've also got to tell you, I've seen some Halloween things on the Instagram that I've
00:01:36.760 totally stolen that I love, including that thing where you carve a pumpkin and put a hole in it
00:01:42.920 and then put a wine box bladder inside, and you essentially create a wine keg out of a pumpkin
00:01:50.860 that is very portable that you can then carry around your neighborhood and share an adult
00:01:55.980 beverage with the other adults. Yeah, yeah. I did it. I did it. We carved it last night. We stuck a
00:02:03.320 wine bladder in there, and I'm going to be the most Instagrammable bitch in the neighborhood 1.00
00:02:08.060 with my pumpkin wine keg. I'm still working on my costume. I think that what I'm trying to pull off 0.98
00:02:14.820 is Strega Nona and Nick is going to be Big Anthony. And we're going to hand out copies of
00:02:20.620 Sicilian Inheritance and put that shit on TikTok because everything be content. Everything be 0.98
00:02:25.520 content. Let's turn Halloween into a way to sell the book of the fall, to just sell the book of
00:02:30.420 the fall. I always love having Sarah Peterson on this show. She's my guru when it comes to mom
00:02:36.220 influencers. If you don't subscribe to her substack in pursuit of clean countertops, 0.65
00:02:40.740 you're just missing out on life. So let's get talking while I just start munching on a bunch
00:02:47.820 of Halloween candy at 10 o'clock in the morning. Hey, you. Happy Halloween. Happy Halloween.
00:02:53.720 Happy Halloween. I loved your substack this week about influencers who are anti-Halloween,
00:03:00.940 because as you said, influencers who are anti-anything will get more attention.
00:03:06.220 totally 100 totally it's like if if you want attention on social media pick something to be
00:03:11.860 against and and and you will you will charm the algorithm my friend i constantly feel like if i
00:03:19.760 gave sicilian inheritance an enemy then you know that would have helped that would have helped
00:03:25.980 there's still time there's still time my friend hardcover is still available for sale uh so talk
00:03:30.840 to me about these anti-halloween influencers who are they what are they saying and god bless
00:03:36.200 i mean well you know my area of influencer expertise is the mamas the mamas so yeah i mean
00:03:45.140 a lot of them are like you know what you would recognize as trad influencers um and they just
00:03:54.580 find halloween antithetical to their christianity their belief in like moral goodness um and they're
00:04:06.020 not all like you know wearing prayer dresses or whatever some of them you know are just conservative
00:04:11.840 christian influencers um but yeah they have a real like a like a true fear of halloween being
00:04:21.560 this portal to like evil spirits and they they literally believe that celebrating halloween is
00:04:30.180 like celebrating or worshiping darkness and death and that it's opening yourself up to like the
00:04:37.540 devil to do bad things to you um so it's wild and not all of them are like that hardcore anti some
00:04:46.020 of them allow like in it quote-unquote innocent costumes um but nothing scary nothing quote-unquote
00:04:55.400 devilish nothing dark um and they'll allow trick-or-treating as long as it's not at scary
00:05:01.440 houses so it's this real fear of like scary and spooky stuff being actually related to devil
00:05:10.680 worship actually related to actual devil worship um which just reminds me kind of of the 80s satanic
00:05:18.080 panic in a lot of ways yes which you know honestly if you're on uh conservative christian uh trad mom
00:05:26.580 social media which you don't have to be on it the algorithm is gonna serve it to you because the
00:05:30.980 algorithm likes it um a lot of things they talk about remind me of the reagan years um and this
00:05:38.340 is definitely one of them i ever since you wrote this newsletter uh about the conservative uh mom
00:05:46.260 influencers who are terrified of halloween uh now i'm being served them because this is our life
00:05:51.660 and but just just just by listening to this uh i'm sure that our audience is going to be served
00:05:57.020 them so sorry sorry to everyone yes um but i think it's i do think it's really interesting
00:06:06.500 that again the algorithm seems to pick up on conflict every single time right yeah for sure
00:06:15.460 and it's almost like the more out there your objection to whatever it is is the more likely
00:06:24.220 you're going to get engagement um and i think halloween is a perfect example because there's
00:06:28.660 so many of us um you know like me that see this totally earnest and serious condemnation
00:06:37.380 of like a really fun, silly, joyful holiday, at least for me. And it just feels completely
00:06:45.380 bonkers. Like it feels like these people are just living on a different planet than
00:06:51.080 like mainstream celebrators of Halloween. So I think the further out there your anti-stance is,
00:06:59.200 you know, the likelihood of the algorithm picking up on your stuff is that much greater.
00:07:03.880 absolutely absolutely who are some of these influencers like which ones are really going
00:07:09.000 hog wild so i actually wasn't familiar with any of the ones i cited in my piece um they're not
00:07:15.580 your use they're not my use no i i was looking for my use um there's someone i follow called
00:07:23.320 raising maidens um her first name is randy i don't think i follow them oh she she posted this whole
00:07:32.020 thing about how the childless cat ladies are going to exterminate themselves um following taylor
00:07:38.200 swift's you know uh support of kamala harris um raising maidens i'm following them right now
00:07:46.160 oh my gosh i will tell you that i just added a childless cat lady character to everyone is lying
00:07:53.600 to you um in the late in the latest version i couldn't not so that's i also i also added
00:08:01.840 an ai generated baby perfect that's gonna be really good i can't know i know i know okay so
00:08:10.520 raising maidens so okay so i did not find anything this year but i'm pretty sure in the past she's
00:08:15.840 talked about the satanic um influences of halloween and bernardine bluntly is someone
00:08:22.140 that i think has talked about being anti-halloween in the past i don't think she's posted anything
00:08:27.060 yet this year um so i checked you know all my pretty house little ladies on the prairie
00:08:35.260 trad wise pretty house ladies of the prairie yes um that's who i went to first but when i didn't
00:08:41.820 find anything from them this year anyway i just went to old tiktok and did a little search and
00:08:47.840 found what i needed to find i knew they were there so i just you know you're like i know
00:08:52.460 i know you're there yeah exactly because i've observed it yeah like i've observed it for a
00:08:58.100 couple years so just had to find some 2024 examples yeah yeah and i mean they're really
00:09:04.780 they're racking up the views over there to be honest like it's uh it's it's real it's just
00:09:11.780 it's fascinating to me uh that like that that this is the world we live in now it really is
00:09:18.440 and i think your um your comparison to the satanic panic is so right on um i've listened to a recent
00:09:25.520 you're wrong about episode where they're talking about you remember the whole like razor blades in
00:09:30.680 the apples and oh my god i think about razor blades in the apples way too much yes so one of
00:09:37.260 the actual real life stories that inspired that panic was this case this horrifying case of a boy
00:09:44.980 um having an i think it was arsenic laced pixie stick it's a really really sad story but he was
00:09:52.580 murdered by his father his father his father was not well and was like it was he wanted the insurance
00:10:00.920 money from the kid's death so so yeah it's horrifying but my point is it wasn't a kid
00:10:08.020 going door to door getting a random you know psychopath's uh drug race pixie right right
00:10:14.420 right right right so i think so many of these urban legends about halloween if you trace them
00:10:22.320 back are rooted in really like prosaic human um real life stories rather than something occult
00:10:29.760 a cultist and you know i feel like the actual cults take halloween off they're like you know
00:10:38.300 what how it's too on a brand it's like they're new year's eve to be honest they're like this
00:10:43.380 is amateur night exactly it's cheesy it's cheesy it's cheesy it's not for us i also you know i
00:10:51.840 want to talk really quickly let's take one quick break but when we get back i want to talk about
00:10:55.960 how uh influencers actually make me feel bad about my own halloween it's because they they just like
00:11:02.320 like everything they just most of them the ones that aren't pushing satanic panic go way over the
00:11:07.440 top okay all right we're back there's one thing that i need to talk about that i bet i've been
00:11:20.680 seeing on the feeds on the feeds and i'm gonna try to do it tonight because i can't not because
00:11:28.260 i've been served it so many times that i must try to do this thing the boo basket thing or whatever
00:11:33.060 no no although i do want to talk about boo basket no this is the pumpkin with the wine
00:11:41.820 the boxed wine wine bladder inside of it that gets turned into a wine serving mechanism
00:11:47.040 i haven't seen this oh my god i've been served this by so many people and i mean actually and
00:11:56.480 i've mentioned it to my friends like oh yeah no so instagram sent me that this morning uh yeah
00:12:00.320 you carve you carve all of the insides out of the pumpkin right and also there's a lot of
00:12:05.040 influencer videos telling you how to perfectly carve insides out of a pumpkin too um so imagine
00:12:11.260 helpful tiktok more is this more tiktok well no i've seen well because i don't go i don't go on
00:12:16.480 the tiktok so i've seen it on the instagrams so you you carve the pumpkin and then you take the
00:12:22.640 wine bladder out of the box and you put it in and you carve a hole and you stick the spout out of
00:12:27.660 the hole and then you also give it like jack-o'-lantern eyes sure i this could be a massive
00:12:34.020 failure but i'm nick nick astor is going to fetch me a pumpkin right now um and i sent him these
00:12:40.300 videos which made him want to die but the whole process makes him want to die but that's that's
00:12:44.880 just one of the things that i've been influenced to do because these influencers i mean halloween
00:12:50.120 seems to be their full-time job right now and i feel like a massive halloween failure for not
00:12:58.600 doing all of these things can you explain the boo basket to our audience i mean i don't know if i
00:13:04.060 can um i feel like sarah oh my gosh i'm blanking on sarah wheeler wrote about it for i think
00:13:12.040 the cut yes um isn't it just like is it like an easter basket but for halloween basically
00:13:18.880 it's an easter basket for halloween like it's yeah it's and again i don't really want another
00:13:25.620 holiday where we give kids more presents and also more more crappy presents too right right because 0.84
00:13:32.880 let's be honest everything in an easter basket is crap most of the time and so yeah these boo 0.85
00:13:38.820 baskets are like a lot of like plastic toys and just glow sticks glow necklaces like all of the
00:13:48.660 things that you don't want in your house after about 10 hours and there's actually peeved parents
00:13:56.320 taking to reddit right now to complain that halloween was already a lot i think thanks for
00:14:01.620 just putting more on our plate well it's also i feel like it defeats the like the fun of halloween
00:14:08.040 as i remember it when i was a kid was the fact that like you have autonomy over your loot like
00:14:16.120 you have to go out there and gather the stuff and to be given a basket full of stuff and then
00:14:23.220 also go out and get stuff just it just feels like overboard it's not right it's just not right it's
00:14:29.340 Is what it is. And, you know, a lot of the criticism is that parents are parents are not really doing this for the kids. Parents are doing this for social media to show that they did it again.
00:14:41.420 And there's just this, what we talk about all the time, the performative parenting of, I'm so good, look at this gorgeous boo basket that I made for my children.
00:14:51.140 Uh-huh. I feel like there's also a ton of really over-the-top, like, snack trays and, like, Halloween-themed, like, platters that momflencers can go hog wild on. 0.64
00:15:04.920 Yeah, I need to talk about one of those, too.
00:15:06.920 there is a caprese salad where the influencers are using ghost cookie cutters to cut the
00:15:20.420 mozzarella yeah and turning them in and i think they're putting using raisins for eyes i forget
00:15:27.620 what the eyes are and so they're making ghost caprese salads and i just that broke me that
00:15:35.860 broke me and but and yet i still kind of want to do it when nick was like what do you want me to
00:15:40.960 get for the halloween party that we're having tomorrow and we're not you know our version of
00:15:44.880 a halloween party is because our house is kind of in the middle of the halloween route yeah and
00:15:49.720 that means everyone has to pee at some point oh yeah so i keep our house open and stocked with
00:15:55.660 adult beverages yeah kid and kid stuff and also for tired for tired kids i'm like why don't you
00:16:01.760 go in the basement and watch some america's got talent yeah yeah you're over this so we're like
00:16:09.420 that pit stop and i'm like do i need to do this ghost caprese salad for this i don't want to but
00:16:15.360 maybe i should that's the thing which just makes me feel like this is something i should be doing
00:16:19.780 to be a human in the world i mean you know the answer is you don't have to do it joe free yourself
00:16:24.740 of the ghost caprese salad i'm gonna free myself i'm gonna free myself of the ghost caprese salad 0.98
00:16:30.740 I'm also going to free myself from looking at any of these boo baskets because, yeah, they're just, I just, I mean, I don't want any, all of the stuff that are put into these boo baskets are things that I don't want. 0.99
00:16:42.060 Right.
00:16:42.320 Also, there's a lot of Halloween-style peeps involved.
00:16:45.240 I don't know why peeps decided they could infiltrate every holiday.
00:16:48.040 Oh, yeah.
00:16:49.540 But it's wrong.
00:16:50.480 They're not good.
00:16:51.460 I mean, does anyone like peeps? 0.98
00:16:53.700 Peeps are disgusting. 0.65
00:16:54.780 okay peeps are peeps are one of the worst things ever created by marketers and now that they're 0.99
00:17:02.900 involved in every single holiday um yet another thing in the world that's not right
00:17:07.920 also raisin raisin eyes with mozzarella like raisin eyes with mozzarella seems gross no no
00:17:17.380 absolutely disgusting all right i have you for exactly three more minutes and i have one more
00:17:21.720 question for you as my expert on all things mom influencing but particularly ballerina farm 1.00
00:17:28.220 why do you think she's been doing so many crossovers lately oh my gosh the boots the
00:17:33.720 cowboy boots yeah yeah like i know um i mean i really think it's just like the logical progression
00:17:42.380 of building her brand bigger and bigger and bigger yes um like i really do think we'll see
00:17:50.660 a ballerina farm line at target within like five years i think it's going to be faster than five
00:17:56.440 years tell our audience about the boots real quick so she partnered with her sister-in-law 0.94
00:18:02.020 so somebody else with plenty of plenty of family wealth um who i guess owns a shoe company
00:18:08.380 yep and yeah has these really cute little floral cowboy boots that you know i hate to say it but
00:18:15.820 i like them they're not not cute okay they're not not cute i mean they've also really done
00:18:23.720 an excellent job making their band branding better like the ballerina farm ballerina farm
00:18:30.220 logo is so much better than the old one with the little drawing and the pig um i feel i just feel
00:18:37.700 like they have somebody working for them who's really nailing the aesthetic in a way that it
00:18:43.400 wasn't before yeah I feel like they have stepped it up and by they I mean the brand the brand the
00:18:49.960 brand has stepped it up to move it to the next level which right as someone that that watches
00:18:57.100 this I feel like it's time for them to do I think they want to be Chip and Joanna Gaines though yes
00:19:02.600 they want they want to be they want to be Magnolia and to get there they needed some better branding
00:19:09.540 so i'm not surprised at all by that and we're also seeing the brand cross over with other
00:19:16.720 influencing brands with nara smith with rudy jude because i think that they're because even though
00:19:23.000 they have so many followers i think it was 10 million last time i oh yeah yeah yeah uh which
00:19:28.760 was up even three million from six months ago they're tapping into other influencers brands by
00:19:35.220 by appearing with nara smith and with rudy jude it's like they're just bringing that audience
00:19:42.740 to their audience yeah yeah it's odd that they didn't do much uh deliberate cross-pollination
00:19:49.320 before um like i i just can't help but think that they have a more like deliberately business
00:19:58.920 like team behind them than they did even a year ago just everything feels just much more uh
00:20:05.460 like strategic and thoughtful than it used to absolutely for me i feel like it started with
00:20:11.360 the the profile right and yes i i i'm gonna i'm gonna do some asking around because it does seem
00:20:18.860 like they have a full business and branding team behind them in a way that they did not before
00:20:24.520 uh in a strategic way to craft these deals that are not just more than just one-offs right to
00:20:32.440 build to build the entire brand out totally oh i love talking to you same always i gotta head out
00:20:41.680 because i gotta get a mammogram oh yeah you do yeah i do yeah i do so um have a wonderful rest
00:20:48.460 of your day and happy halloween i'll let you know how this i'll let you know how this wine
00:20:52.000 mind pumpkin oh my god yes please please do i'm dying to know on the edge of my seat
00:20:56.600 gonna be a i mean it's probably gonna be disgusting i mean it might not
00:21:22.000 Transcription by CastingWords
00:21:52.000 Thank you.