00:09:32.080Number three is that you've got to take the money that you are not spending and invest
00:09:36.840it so that it is working as hard for you as you're working for yourself.
00:09:41.900Number four, you got to protect this financial life that you're building with the right insurance and an estate plan.
00:09:52.620And an estate plan just I know that's a big term, but it just means if you are if you are a parent, you must have a will because the will is the only document that allows you to name guardians for those kids.
00:10:13.320I mean, yes, we can talk about how you want to make sure that your stuff gets into the right hands, but it's really about your children.
00:10:21.280um you want to probably have life insurance you want to have health care proxies and those sorts
00:10:27.260of things it's not that complicated and number five you've got to figure out some way to give
00:10:32.420back that is meaningful to you because although more money doesn't really buy you more happiness
00:10:39.220giving back absolutely does absolutely absolutely and i i really love the website
00:10:47.300her money and everything that you're creating with this brand, because it is financial advice
00:10:55.180tailored to women. And for so long, we did not see nearly enough of that.
00:11:02.820We are going to take a very quick break here. And when we get back, I want to hear how you
00:11:08.660evolved from personal finance reporter to creating this multimedia brand centered on
00:11:15.700helping women earn money and save money and just take care of themselves financially.
00:11:30.800Okay, and we are back. So tell me a little bit about your career path. I love asking women0.99
00:11:38.740about their career paths because I think there is no ladder anymore. And the career ladder1.00
00:11:45.320is broken and gone. Someone has taken it. We don't know where it is. It's lost in the rubble
00:11:50.040of the garage of the 90s. I know that my own career is just kind of a jungle gym. I'm all
00:11:56.960over the place. And I'd love to hear how you got where you are today. I grew up in magazines. I
00:12:03.600grew up in personal finance magazines. I spent a couple of years on Wall Street when I realized I
00:12:11.400actually needed to learn more about personal finance and about money, but then worked it at
00:12:17.580Forbes and smart money and money. And I was a writer at smart money magazine when it launched
00:12:27.260and it was a well-funded startup magazine, which meant that there was money for a PR campaign.
00:12:34.340And the guy that they hired to do PR got a spot on early morning television for our boss, for our editor-in-chief, the 5 a.m. version of the Today Show in New York.
00:12:47.880My boss went one time, said he was not going back because it was too early and they didn't have coffee.
00:12:55.020And so it rotated for a little while until I did it and they just asked me to come back.
00:13:00.780And I started working in television, got picked up on the national version of the Today Show, and had that job for 25 years.
00:13:13.620And it opened doors to writing books and giving talks, giving a lot of speeches, did a radio show for Oprah for a while, launched a podcast.
00:13:26.960and I launched Her Money as a podcast first.
00:13:33.000It's been a podcast longer than it was a company,
00:13:39.320And I wanted to do a show about money specifically for women
00:13:44.860because over the years, and you may have had this experience,
00:13:50.080when I've gone out and I've given talks to rooms full of women,
00:13:56.000it is a very comfortable space. Women just feel open and able to ask all of our questions and
00:14:05.560share our stories. And when I've given talks to rooms full of women and men, that just doesn't0.95
00:14:12.960happen. People of both genders are a lot more reticent to get honest. The questions are a lot1.00
00:14:23.580more technical and sort of pro forma. And so I just wanted to create a safe space for women to1.00
00:14:31.100learn about money. Launched the podcast. It started to do well. Build an audience. And my colleagues0.98
00:14:39.120and I thought there's something here. And so we launched her money as a company. Today we publish
00:14:45.880newsletters. We have a coaching program. We publish free content on the website all the time.
00:14:51.600And we've built this community of women that continues to support each other in our determination to handle our money a little bit better every day.
00:15:03.620Yeah, the content on the site is very helpful. It is things that I find myself often Googling
00:15:10.500to no avail, where I find a lot of spam content because the internet is poorly organized. Things
00:15:17.540like, you know, how to know if your 401k is doing what you want it to be doing, or should you use
00:15:26.440chat GBT to make a resume. Things that, you know, I think about all the time, the six types of IRAs
00:15:35.540that every woman needs to know about, which is the rabbit hole that I went down this morning.0.65
00:15:40.160So thank you for that, Her Money team. You know, what are some things that a lot of women1.00
00:15:46.380do not know? What are the biggest questions that you get when you are speaking to these rooms of1.00
00:15:52.020women about money? I get a lot of questions about how to find somebody to help you that you can0.96
00:16:00.440trust. A lot of us will at some point in our lives want to hire a financial advisor. And it's not
00:16:10.520necessarily because we don't know how to do it ourselves. I have a financial advisor because I
00:16:16.300know that I'm not going to devote enough time to managing my money because I've got a very busy,
00:16:22.280busy plate. Hiring a financial advisor is a complicated decision because they get paid
00:16:31.680in a lot of different ways. They come from different walks of life. Some are from the
00:16:38.020world of insurance. Some are from the world of investment. Some are from the world of accounting.
00:16:42.320You want to make sure, in my thinking, that you hire somebody who is going to look at your whole financial life, not just your investments or your insurance.
00:16:53.640But typically, it's a fee-only financial advisor who is going to take a holistic view of you and help you create a plan to get where you want to go.
00:17:06.080And there are a number of ways to do that.
00:17:09.260There's some good associations out there.
00:17:12.360The National Association of Personal Financial Advisors is a good association to begin with.
00:17:20.000The XY Planning Network for Millennials and Gen Z is a good place to start as well.
00:17:29.260So that's a question that I get asked.
00:17:31.440And then I get asked a lot of questions about investing.1.00
00:17:34.820Um, women are great investors because we do our homework and we tend to be buy and hold1.00
00:19:50.140Every other Monday night on Zoom, I will send you the info.
00:19:54.500Perfect. Perfect. This is so exciting. I love it.
00:19:58.300So what other things are women just dying to ask you when they get in a room together and they get to pick your brain?1.00
00:20:06.800They want to know how to raise kids who are good with money.1.00
00:20:11.440Yeah. Yes. I think about this all the time.
00:20:13.880It's hard. I mean, it is really, really difficult for all of those reasons of invisibility that I was talking about a little bit earlier. I think an allowance is a really good teaching tool. I just think most parents don't do it right.
00:20:31.600The key with an allowance is to not just give your kids money that then they have to manage,
00:20:38.340but to come up with a list of things that you know they want that you're no longer going
00:20:42.840to pay for so that they are, as they age, managing an increasing amount of money over
00:23:59.840Chew on this bold question from Dentine Gum. Is it ever okay to compliment a millennial
00:24:06.220on their skinny jeans in 2026. Dentine, too bold.
00:24:18.740Okay, and we are back. Now, I would consider you a financial influencer because you have influenced
00:24:29.420me and my finances, right? So you were the OG influencer. You were doing this before
00:24:36.740quote unquote influencer was a thing. And you've transformed your platforms in so many ways. And
00:24:44.640you're also, you know, you're advising women about money, but also a group of women that I think
00:24:51.500often gets ignored in the world, women over 50. You know, talking to women over 50, which there
00:24:59.660are so many of them right now about money. How are you reaching this demographic of women
00:25:06.880on and off social media? So I've been the financial ambassador for AARP since right before I turned
00:25:16.24050 and I am about to turn 60. I have a picture of me with a very, very large AARP card that they
00:25:25.600gave me when I turned 50. I love that picture. So I'm fortunate that I am a columnist for that
00:25:32.440magazine. I reach a lot of women through that platform. But I spent so much time on the Today
00:25:39.160show that my audience from there has essentially, I think, grown up with me and have followed
00:25:51.640along as I've gone through the different milestones in my life, starting to save for
00:25:59.660college for my kids, to put them through college, to save for retirement for myself.
00:26:04.800Now I'm starting to look at, okay, what's the flip side of that?
00:26:10.680How am I going to take the money that I've accumulated for retirement and make it last?
00:26:18.320And how am I going to help other women do the same thing?
00:26:22.060That's the book that I'm working on right now, on finding yourself, I mean, the technical
00:26:29.900word for it as a decumulation strategy, but I like to think of it as a lifetime paycheck.
00:26:36.300So I've reached women on and off social media through my newsletters, through places like
00:26:46.220Instagram and TikTok, which I had to be dragged to, but I'm there. And I just sort of try to show
00:26:55.480up and give honest, authentic answers when asked about all of these things. I don't believe it's
00:27:06.720rocket science. I just believe that there are too many people who think that by clouding the message
00:27:15.900with a lot of unnecessary lingo, they're going to be able to sell more people more things. And
00:27:24.400that just rubs me the wrong way. Yeah. Yeah, absolutely. And I think there's a lot of
00:27:30.160bad information about finances on social media and cutting through all of that noise is very,
00:27:37.040very, very difficult. What have you seen in the sphere of influence on social that might not be
00:27:44.260helpful for people and, you know, at the extreme of that, actually quite toxic for people?
00:27:48.960So I think unrealistic expectations are incredibly toxic. Dave Ramsey was out with a thread
00:28:00.980recently where he suggested that people should be able to earn returns of upwards of 8-9%
00:28:11.860in their investments going forward each and every year. And that's really dangerous because if you
00:28:21.900run a retirement calculator and you plug an unrealistic return into that calculator,
00:28:30.600you're going to under-save because you're not going to understand how much money you're going
00:28:35.120to need going forward, you're thinking that you get a much greater rate of growth. So there's some
00:28:43.780of those things that I think you have to watch out for where the messenger is trying to make
00:28:50.360themselves sound so good that they're just not telling you the truth. Yeah. Yeah. No, and I mean,
00:29:00.400And that's the the continuing problem of the expectation gap that we talk about on this show all the time that, you know, they want to make themselves seem seem great.
00:29:09.620And so they're saying, of course, I can earn eight, nine, 10 percent every single year on my investments.
00:29:16.000And so everyone thinks that that is normal.
00:29:19.380Right. And because it's not normal and anyone that has worked in finance or invested money knows that that is not always going to be the case.
00:29:29.180when you're not doing that then the anxiety comes then you feel shame then you feel guilt you feel
00:29:34.560like you're doing it wrong and then you will won't be able to properly save as as you said um that
00:29:42.520expectation gap happens with everything everything on social media you know frankly from how much to
00:29:48.740how much to save uh how much people earn too i think that people you know often pretend that
00:29:56.420they are making a lot more money than they are on social media, or they hide the fact that they have
00:30:03.860a lot of money, a lot of generational wealth. You know, we see a lot of influencers who are almost
00:30:10.580cosplaying poverty as homesetting influencers, and yet, you know, they come from multi-million
00:30:17.960dollar family businesses. So yeah, there's not a lot of truth-telling online, and I think it's
00:30:25.340so important to talk about that yeah yeah absolutely and by sharing the by sharing the
00:30:34.540mistakes that you've made along the way with money because we all make mistakes with money i think
00:30:40.580that people understand that not only is it okay to make them but it's okay to recover from them
00:30:46.980and to move beyond them and not make them again you know that you can that you can get through
00:30:51.320this, it's not always going to be perfect. But there are some some good habits. And if you can
00:30:58.660repeat them frequently, you can you can actually do this. Yeah, yeah. And I think it's so important
00:31:04.560for us as women, I mean, for everyone, but let's be honest, I mostly care about women on this show0.98
00:31:10.080to have judgment free spaces to talk about money. And this is why over the years, I've become very
00:31:18.960transparent about what I make and how I make it with the other women in my life. I talk to
00:31:26.400young authors all the time about exactly how much I make on my book deals and how those payments
00:31:32.760are structured, you know, that you get the four payments over the course of two to three years,
00:31:38.120that your agent takes 15%, that so much has to go to taxes. And so this is what you're actually
00:31:42.820earning from a book advance. Because I think for a long time, we didn't talk about those things
00:31:49.140openly and honestly. And it's the only way to help the women that are coming after you.
00:31:55.980I feel the same way. I've done the same over the years with a lot of the younger women on
00:32:00.560the personal finance speaking circuit, right? Because unless you know that you should be asking0.90
00:32:06.480for X number of thousand dollars, you're going to underprice yourself. And that is not good for
00:32:12.620anybody. Yeah. Yeah, absolutely. Absolutely. And I think it's the same with investing,
00:32:19.220right? You know, I think for a long time, we were very nervous to talk about how we were saving our
00:32:24.400money, what we were doing with it, because, you know, worried we would be judged. And so, yeah,
00:32:29.460like things like your investment club, which I cannot wait. I will see you next Monday.
00:32:33.340you're gonna have so much fun i got i got thoughts i have questions all the things
00:32:37.720all the things um what he i mean we talked a little bit about you know your advice for
00:32:45.280women over the age of 50 what kind of questions and then advice do you give to mothers we have
00:32:51.760so many mothers who are listening to this show who want to save for college uh who want to model
00:32:59.400good finance for their kids. And we talked a little bit about that. But the college question
00:33:03.500is one that I get so much of. Yeah. I mean, first of all, I think the modeling
00:33:08.900is really important. If you're telling your kids to save their allowance and you're constantly
00:33:15.780coming in the door with shopping bags, they are going to believe their eyes. They're not going
00:33:21.440to believe their ears. So I think that's key. But on college, look, college is outrageous.
00:33:32.200And the simultaneous pressure to save some money for college while we're trying to fund our own retirements, which previous generations did not have to do, right?
00:33:45.380If you think of prior generations with pensions.
00:35:12.360Yeah, we have the 529s for the three kids. I will say, though, sometimes it feels like
00:35:19.840throwing an acorn in the ocean when you look at how much college costs. And what I'm hoping is
00:35:24.980that the system just has to break and change at some point. College is five times more expensive
00:35:30.200than when I went. Many times more expensive than when I went. And I do think it's going to break.
00:35:37.680I think I think something something will definitely change. But when you get to the point, if it has not changed, when you get to the point that your kids are applying to school, don't get suckered in by the dream school.
00:35:53.740make sure that they make sure they cast a very wide net so that they find that college that
00:36:01.360is willing to pay them to go there because there is a lot of financial aid out there
00:36:05.560that goes untapped year after year after year yeah um you know and in the messaging that i've
00:36:11.880been using which is colleges for suckers guys learn to code um it's a it's a it is a problem
00:36:17.700though because we live as you know because you are my neighbor five minutes from penn and i went
00:36:22.480to Penn. And we spend a lot of time on Penn's. I didn't know that either. That's crazy. I don't
00:36:27.840know. We spend a lot of time on Penn's campus because it's right over the bridge and we go to
00:36:32.160basketball games and stuff. So, you know, when Charlie hears college, he's like, oh, he's like,
00:36:35.300this is where I'll go and I'll live at home. And I was like, there's a lot of schools out there,
00:36:39.020kid. Yeah. I know. I know. And we can we can talk about how bad our basketball team was this year.
00:36:45.460So bad. So bad. So bad. So bad. But the games are so wonderfully low stakes for very small kids
00:36:51.680because it's $5. They get to sit right on the court. And when they're bored, they just go up
00:36:56.560to the top row of the bleachers and circumnavigate the stadium. So I love it. Love it. That is all
00:37:05.960that I have for today. But I loved talking to you. We'd tell everyone where they can find you
00:37:09.520these days. Absolutely. You can find me at hermoney.com. Sign up for our newsletter,
00:37:15.360listen to the podcast. We would love to have you as part of our community.
00:37:19.280Wonderful. Thanks so much for being on, Jean.