Under the Influence (with Jo Piazza) - April 30, 2024


Taping Your Mouth Shut and Influencers in Books

Topics
Touched Out with Amanda Montei Messy Women and Money with Jean Chatzky

Episode Stats


Length

43 minutes

Words per minute

164.29

Word count

7,184

Sentence count

278

Harmful content

Misogyny

13

sentences flagged

Toxicity

20

sentences flagged

Hate speech

11

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
00:00:00.000 Hello, hello, hello. Today's episode is a little bit of a mishmash because I have been
00:00:12.100 on book tour now officially for a month. Thank you, thank you, thank you to all of you who
00:00:17.960 have bought The Sicilian Inheritance and reviewed us and told your friends and family about
00:00:22.920 it. We have now sold about 13,000 copies and I'm still going because you know what? A book has a
00:00:31.860 long life. It does, my friends. So I'm zooming into all of your book clubs. I'm traveling around
00:00:37.020 the country. I'm making cannoli. I'm making Negroni. I am doing all the things. But it's great
00:00:43.600 because I love this book and I love that you love it too. Today, we have two different sections of
00:00:48.960 the podcast. We have an interview that I did from the car, driving in cars with Joe, with my dear
00:00:55.880 friend, my forever person, Glynis McNichol, the author of the upcoming book, the upcoming memoir.
00:01:04.180 I'm mostly here to enjoy myself. Now, I love this book, and I don't just love it because,
00:01:09.880 you know, Glynis puts me in all of her books, although I do like being a character in Glynis's
00:01:15.180 life and her memoirs. But I love it because it talks about women and passion and freedom and
00:01:22.040 agency and just also going to Paris and eating all of the cheese and drinking all the wine and
00:01:29.400 doing it with some sexy Parisian dudes. You know, that's my kind of book. That's the kind of book
00:01:35.940 that I want to be reading right now. I really do. Glynnis was up in the Catskills with me and
00:01:40.800 two children, and she was giving me the rundown on two things. One, she has been taking advice
00:01:47.660 from Gwyneth Paltrow, who, look, I mean, I want to look like Gwyneth looks in 10 years,
00:01:54.260 so I'll take all that advice. But she is taking advice about how to sleep better,
00:01:59.320 and it involves something that is banana crazy pants. Taping your mouth shut. Yes, 0.99
00:02:05.080 taping your freaking mouth shut, friends. So we're going to talk about that. We're also going to talk 1.00
00:02:09.960 about all of the good French face creams and sunscreens, the things that you need to be buying
00:02:17.600 in a French pharmacy for way cheaper than you can get them here in the States, and also why you
00:02:23.040 shouldn't be buying them on Amazon. And then in the second part of this episode, we are talking
00:02:28.060 to my friend, the journalist and novelist Sheila Maricar, about her new novel, Friends in Napa,
00:02:34.560 and this phenomenon that I've been seeing in fiction where influencer is the new job in a lot
00:02:41.980 of books. It used to be lady journalist, ad executive, and now there's an influencer in
00:02:48.260 half of the novels that I read. Like, is this going to become a thing? Is influencer just going
00:02:53.460 to be the only job that women have in books going forward? Because I certainly hope not. 0.98
00:02:58.860 But first, let's talk about taping your mouth shut with Glynis.
00:03:04.560 Welcome to Driving in Cars with Jo.
00:03:11.440 Today's guest is Glynis McNichol.
00:03:14.180 Good morning from the Catskills.
00:03:15.960 We are driving from Westkill in the Catskills to Kingston, New York,
00:03:21.020 where I will be in conversation with Virginia Sol Smith at Rough Draft Bookstore.
00:03:26.380 Not just in conversation. There's going to also be a demonstration.
00:03:30.900 I shall be making cannoli for the fine folks at Rough Draft.
00:03:34.480 So it's going to be a lot of fun.
00:03:35.960 We've got two kids in the car.
00:03:37.460 I'm driving.
00:03:38.400 Glyn is shotgun.
00:03:39.540 And one thing that I want to ask Glynis about is the fact...
00:03:43.820 Hello, whoever you are.
00:03:45.960 That is Charlie Astor.
00:03:47.220 That's one of the children. 0.98
00:03:48.660 I want to ask Glynis why she has been taping her mouth shut to sleep at night.
00:03:54.380 Oh, I mean, really the best discovery I've made in a long time.
00:04:00.520 And I can't, I have to credit, and I say this with some effort, Gwyneth Paltrow, which I want listeners to understand is a measure of my desperation to get a good night's sleep, which I have not had in years.
00:04:18.940 No, you don't sleep. You don't sleep.
00:04:20.460 And even when I'm asleep, it's not a refreshing sleep.
00:04:23.420 And as listeners who are in their 40s likely know by this point, anything that goes wrong with your body usually results in the doctor saying to you, oh, it might just be your age.
00:04:35.680 You're just old.
00:04:37.260 You're just old.
00:04:38.000 Yeah.
00:04:38.220 And then it becomes a, I don't want to take Ambien every night.
00:04:43.680 That should be emergency or jet lag, in my opinion.
00:04:48.300 And then they say, well, here's this medicine where the side effect is it makes you sleepy.
00:04:52.240 and here's this and I went to get a sleep study for sleep apnea and my insurance company was like
00:04:57.400 that'll cost six thousand dollars so anyways I'm just emphasizing the state of desperation that
00:05:03.260 must occur before I will take Gwyneth Paltrow's advice on health issues but I was reading the
00:05:09.460 Goop newsletter as I do and I remember a friend of mine once said you can always tell someone who
00:05:17.140 lived in New York in the late 90s by how deeply obsessed with Gwyneth Paltrow they are because
00:05:21.780 She was so everywhere.
00:05:23.700 Everywhere.
00:05:24.220 Everywhere.
00:05:24.720 Everywhere.
00:05:25.320 Everywhere.
00:05:25.780 Anyway, I was reading Goop. 0.67
00:05:26.900 Char, stop banging.
00:05:28.220 Stop banging on things.
00:05:30.600 She wrote that she had this mouth tape that she recommended because it forces you to breathe through your nose.
00:05:39.020 And for mild sleep apnea, which possibly is what I have.
00:05:41.920 We don't know.
00:05:44.060 It really helps.
00:05:45.880 And I Googled this.
00:05:46.780 And it turns out more than just Gwyneth says this.
00:05:49.120 It's not just Gwyneth.
00:05:50.740 Okay.
00:05:50.980 there are not enough studies for a scientist to say it, but there's enough places that say it
00:05:55.980 that aren't just advertisements. Uh, so I tried it and I have got to say my body felt like it was in
00:06:02.940 shock because I think it's the first. And when I say good night's sleep, I mean, I think I averaged
00:06:08.760 five hours of bad sleep. So I think I had like in that five hours, like a solid 90 minutes of
00:06:14.700 deep sleep. And yeah. And it was like one of those, you know, where you see the plant being
00:06:20.260 watered and it blooms. I mean, truly, it is truly, it was like, and then I did it a couple nights in
00:06:25.320 a row and continued to feel like I was on drugs because my brain has rested slightly. So you tape
00:06:32.360 your mouth shut is what you do. So it's like a gentle mask. It's like a gentle fabric tape. Okay.
00:06:38.440 The thing I will say is because I'm never without less than four different types of cream on my face.
00:06:45.440 you can't put it around your lips because it won't stick um but it's like an h like it comes
00:06:52.500 in like an h uh shape charles astor yeah charles charles astor is not taped his mouth shut he's
00:06:59.700 maybe a dinosaur that would be illegal probably taping children's mouth shut you can't sadly 0.52
00:07:05.060 sadly um do you look like hannibal lecter i think i must look like hannibal lecter and also i sleep
00:07:12.700 with a sleep mask like it really at this point getting to sleep at age 49 and three quarters
00:07:17.160 is a measure of like wrapping your body it's like swaddling your head basically in any number of
00:07:24.200 ways you're swaddling your head this is how and it happens slowly so that at the end of your 40s
00:07:28.840 you realize like by the you're going to bed with like a noise white noise machine on and an eye
00:07:37.280 mask on and earplugs sometimes and i mean this is all you're a baby you're essentially a baby
00:07:41.840 I'm essentially a baby and it's also you know obviously I don't have small kids in the house
00:07:47.320 because you can't do that you can't buffer yourself from every last shred of distraction
00:07:52.920 when you need to be heard but um man it is wild sleep is a drug sleep is a drug sleep is the most
00:08:00.200 important thing we do I prioritize sleep over almost everything else and and I say this all
00:08:05.260 the time this is why Nick gets up in the middle of the night and not me because he's a better
00:08:09.020 sleeper than I am which means he will fall right back to sleep and I will not if I get up and also
00:08:13.520 the kids want me more so if Nick walks in that room they're like oh it's just you but if I walk
00:08:20.040 in they're like is it time to cuddle and can you explain to me exactly how 9-11 happened right
00:08:25.940 all the fun middle of the night conversations um yeah I also will say I'm a morning writer
00:08:33.660 and so not I remember a doctor saying to me oh why can't can't you just write at night and I
00:08:38.820 thought well this is not helpful because no I'm like my brain if I had to under duress I could
00:08:43.780 but so it really was you know the impact but anyway let me tell you mouth tape mouth tape
00:08:48.780 mouth tape um that you can find on goop but I think I might have actually ordered off Amazon so
00:08:55.160 I don't know which of those is the less devilish decision anyway oh Gwyneth Paltrow well can you
00:09:03.880 all right so you also just got back from paris um you were there um your new book is set in paris
00:09:10.440 where um oh we've got kids in the car but you know you guys all know what it's about hedonism
00:09:16.160 hedonism you've seen the cover uh the cover looks like charlie's view at the new york hotel window
00:09:22.020 from the other night it does yeah so we were we were in a hotel in new york and uh we were on
00:09:26.940 the 24th floor and you know i was telling charlie i'm like when i lived in new york i like i closed
00:09:32.520 my blinds all the time because someone is always watching and you know the kids were like looking
00:09:36.200 out the window and they're like there's there's the bridge there's there's a Chinese bank and 0.98
00:09:42.080 there's a butt there's a butt again that's right baby butts butts butts butts weekends in New York 0.99
00:09:57.000 City weekend New York City you just see all the butts and there's a butt on the cover of 0.99
00:10:01.060 also a butt on the back on the cover of my oh the Phoenicia diner is packed um um so
00:10:08.980 Charlie I just don't don't hey hey noisemaker noisemaker back there uh you just got back from 0.92
00:10:15.260 Paris you brought me a bunch of skincare Charlie please stop banging please stop banging lovey
00:10:19.880 um brought me a bunch of skincare stuff um what of the French pharmacy products what is good and
00:10:26.000 like what is worth ordering if you're not going to Paris or if you're going to Paris what should
00:10:29.500 you pick up so in my newsletter good decisions I wrote about this maybe last month so you can
00:10:35.100 probably find it uh yes Charlie yes Charlie we're going to get something to eat we're going to get
00:10:41.960 breakfast but there's also um would you like a cereal bar okay well then we're going to get
00:10:47.780 breakfast um you can't have chips right now no absolutely not oh okay I think we ate all the
00:10:55.440 chips, sweetheart. And he knows there's Doritos, but I don't want Doritos in the car because
00:10:58.900 they smell like feet. Doritos before noon. They smell like feet. Yeah. And also Doritos
00:11:04.320 before noon is not a good decision. Disgusting. Disgusting. Um, the number one thing you should 0.95
00:11:10.200 always buy in France at a pharmacy is, uh, croissants. I mean, that is a good, that's
00:11:17.680 a good point um is sunblock because american sunblock laws are 25 years behind and are this
00:11:27.260 is i'm hardly the first person to note this i think even uh alexandria ocaso cortez is trying
00:11:32.920 to push it through congress that the fda is holding quarter of a century of research back
00:11:39.100 wow yeah so you should never use american sunblock it's really it is really you're not doing yourself
00:11:43.820 any favors anyways when you go to france has progressive also canada uh so that's the first
00:11:48.260 thing you should buy a sunblock i get a313 which i believe is also way back in the day from gwyneth
00:11:54.260 but it's like a mild um retinol yeah uh vitamin a and you get it at the pharmacy you have to ask
00:12:01.040 the pharmacist it's 13 euro and then patika night oil i pay 26 to buy it from amazon oh i never but
00:12:07.840 You know, buying French products off of Amazon is hit and miss
00:12:12.500 because they sometimes what's up there is expired.
00:12:15.180 Really?
00:12:15.680 Yeah.
00:12:15.900 I try to avoid, under desperation I will,
00:12:19.120 but I largely try to avoid buying anything off Amazon
00:12:21.720 because just the quality of it is not necessarily.
00:12:25.460 And then pateek and night oil, which is expensive and delicious.
00:12:30.860 Okay.
00:12:31.360 Pateek and night oil?
00:12:32.280 Yeah.
00:12:33.120 What do you do with it?
00:12:34.040 So here's the thing with oils is that if it's a serum, you can put it on first.
00:12:40.340 But if it's an oil, if it has any actual oils in it, you want to put that on last because it seals in as opposed to becoming a barrier because it's a barrier.
00:12:47.560 So you don't want to put it on before your skin cream.
00:12:49.540 I put it on after I've put on whatever else is going on my face that night, which is always more than one thing.
00:12:57.380 And then you tape your mouth shut.
00:12:58.880 And then I tape my mouth shut, put my eye mask on. 0.98
00:13:02.360 And swaddle yourself like a face.
00:13:03.440 Possibly some earplugs, and I have expensive flannel sheets.
00:13:07.320 I have the most, I went on, what's the Times recommender?
00:13:11.060 Wirecutter.
00:13:11.580 I went on Wirecutter and found the most expensive flannel sheets,
00:13:15.340 and that was my Christmas present to myself.
00:13:18.520 Because sleep matters.
00:13:19.740 Sleep matters.
00:13:22.720 I want to feel like I'm sleeping in velvet.
00:13:25.220 Yeah.
00:13:26.040 All right, I think that's good.
00:13:27.480 Thank you for listening to Driving in Cars with Jo.
00:13:30.160 Thank you for enjoying yourself.
00:13:31.680 you deserve it okay okay time for a quick break be right back
00:13:37.280 and we are back now i read a lot of books i do and recently in the past two years recently
00:13:53.420 i've been noticing that so many female characters in fiction are influencers and i don't know
00:14:01.540 if I like it. And I like to have some influencers, but I just wish that we had
00:14:07.940 a wider variety of jobs for women in novels. I've been getting asked a lot on the Sicilian
00:14:15.480 Inheritance book tour why I chose to make one of my main characters, Sarah, a butcher. And people
00:14:22.180 are kind of shocked. They're like, a lady butcher? And I was like, yeah, because we don't see enough 1.00
00:14:29.160 women doing jobs in books that involve a lot of physical labor. And being a butcher is very 1.00
00:14:36.000 physical. It is very hands-on. I mean, I did it because I wanted someone who truly loves and
00:14:41.120 adores food. Now, I enjoyed the influencer character in Sheila's new novel, Friends in
00:14:48.940 Napa, but I will say that influencer characters can get kind of tiresome because how do you make
00:14:55.360 a character come alive when they're constantly screwing around on their phones. And I don't know
00:15:01.460 if I want to see more influencers in more novels. I don't. I don't. So I want to talk to Sheila
00:15:07.540 about that today because Sheila isn't just a novelist. She's also a great journalist. She 0.88
00:15:12.140 writes for The New Yorker. So fancy. The New York Times. All the places. All the fancy places
00:15:17.620 that like so often don't want me to write for them. So we're going to talk to Sheila today
00:15:22.940 about why she chose to have an influencer character and if she thinks this is going
00:15:28.760 to become just bigger and bigger and more of a trend. So I stayed up for the past few nights
00:15:36.660 reading your new novel, Friends in Napa. It is, I want to preface this by saying that
00:15:44.240 at this point in my life, I actually, I'm not one of those people that loves to read about rich 1.00
00:15:50.060 people because I'm just like, fuck you guys and your fucking non-existent problems. But I loved 1.00
00:15:58.260 this book. I stayed up too late reading it. So I've been tired. You do such a good job of creating
00:16:06.380 very compelling characters in a very rich and kind of psychotic world. And what I want to talk
00:16:15.640 about today is this is something that I've been noticing for a while now. There are characters,
00:16:22.760 like there are careers that characters have had in commercial fiction for a very long time. We saw
00:16:29.720 so many lady magazine writers in both fiction and in rom-coms, right? Everyone was a magazine writer. 1.00
00:16:39.080 But now, and I read a lot. I probably read about one book a week, either if I'm blurbing it or
00:16:45.620 I try to read for fun as much as I can. I am seeing so many more characters that are influencers
00:16:52.120 or aspiring influencers. And there are characters in your book. There's two characters actually
00:16:59.980 that are influencers. And there's so much that happens in this book on social media,
00:17:07.100 within comments and within messages. And so I just want to talk to you about this shift,
00:17:13.220 this shift towards now we really are writing so so much social media into our into our books
00:17:21.420 is it unavoidable these days yeah what a great question and first i want to thank you for
00:17:28.300 staying up late and reading friends in napa that is the the highest compliment is when when someone
00:17:35.620 has been in bed with your book and says that they just wanted to keep reading even though they knew
00:17:41.140 It was better for them to get their quality sleep because we all know how how how sleep is like the newest luxury product that that rich people somehow managed to get because someone else is watching their kids and taking care of their house that they can sleep for nine hours a night and be wonderful.
00:18:00.180 Anyway, thank you for for reading it. And then, yeah, you know, influencers. What you were saying about the the the golden age of the what were they called? Editrix.
00:18:14.920 Yeah, all of the magazine editors. I mean, I'm like, how to lose a guy in 10 days, 13 going on 30. Or people that worked in publishing. People who wrote books loved to write characters in publishing. So like Bridget Jones, right? So many of Jane Green's novels had magazine editors as main characters.
00:18:37.200 Also, Jennifer Weiner's books had a lot of journalists and writers, and now her recent books have had influencers.
00:18:46.560 Yeah, you know, I think there are a couple things happening.
00:18:49.380 Well, one is that as writers, of course, one thing that we all know quite well, and you and I have worked in news media for a good chunk of our careers,
00:18:59.180 We know what it's like to be in a newsroom. We know what the machinations of something like a big media company or a publishing house would be like. So it's kind of it's not easy exactly, but it's you can write you write what you know and you can put characters in settings that maybe mirror things that you've gone through before.
00:19:18.540 And I think happening with influencers showing up in fiction now is that we are all being forced to be influencers at some sort, right? Like we are our own personal brands. If we're not on Instagram or TikTok or whatever social media platform it is, telling people to buy the book, order the thing, read this thing I wrote, let me also be charming and witty and let you into my life.
00:19:48.260 but not so much that I don't have any privacy. We're all doing the influencer thing in some way
00:19:53.920 or another. So I think that it's just another extension of something that many writers are
00:20:02.520 quite familiar with and maybe have a fraught relationship with. I know that I've gone through
00:20:07.600 spells where I'm very eager and happy to share all about my life online, work, professional,
00:20:13.700 personal, all of it. And then there are times where it just feels like, why am I putting all
00:20:18.000 this content out there for free to for for what exactly like what where is this getting me this is
00:20:25.000 draining my creative energy why am i why am i doing it and um it's fascinating to to think about
00:20:31.320 for me what's what someone who has many many more followers whose entire bread and butter is coming
00:20:39.520 from them talking about things they supposedly like what kind of headspace that person must be
00:20:46.520 right now uh it it it can it can really be a minefield of course it is of course it is and i
00:20:53.900 look as a person who as a person who has a podcast that really focuses on the world of influencing
00:21:00.440 i'm clearly fascinated uh between the public persona of influencers and their private lives
00:21:08.520 and i think one of the things that's very attractive to writers is is that smoke and mirrors aspect that
00:21:16.520 Influencers are presenting themselves one way to their audience on social media, but as an author, you kind of get to imagine the messiness behind the scenes.
00:21:27.140 absolutely there's a character in friends in napa rachel who is she is she an influencer
00:21:37.320 she certainly wants to be she's not really she doesn't have the clout that that other people
00:21:44.780 uh in who are you know big eye influencers have but the notion that she's kind of
00:21:52.380 taking time out of her day and she she should be doing other things she really doesn't even
00:21:58.180 she's very unhappy in her own life for a number of reasons but the the notion that oh if i can
00:22:05.420 just like angle my body this way and take this picture and then get these like maybe that'll
00:22:10.460 make me feel an ounce better and perversely what starts to happen is that the more like she gets
00:22:16.720 she the worse she ends up feeling i think that there's a point at which that that kind of
00:22:22.100 disingenuousness anyone who is pretending to be something on the outside and really
00:22:27.940 the opposite within it it's going to come to a head it it's just going to bubble over and
00:22:35.020 burst and uh as a writer yeah that's a really really fertile ground for exploring some pretty
00:22:42.480 wild thing that could happen it really it really is it really is and yeah i've got i i think it
00:22:49.640 it must be exhausting. I have never tried to be anything online other than what I am. If you were
00:22:56.280 to sit down and have a beer with me in real life, probably to my detriment, because I say some
00:23:01.160 crazy ass stuff online and show pictures of my body that some people don't like. And, you know,
00:23:08.940 but at the end of the day, I'm also like, it must be so exhausting to be two different people
00:23:12.420 because being me generally is exhausting. So to have to be like this other kind of perfect person
00:23:19.060 has to be so hard. And you have two characters in Friends in Napa who are trying to project
00:23:29.340 a social influencer persona. Tell us about the book.
00:23:34.220 Yeah. Friends in Napa, I, like so many other people, love the White Lotus in the sense that
00:23:42.560 I really, I love settings where the people should be happy.
00:23:48.220 They're in a beautiful resort-like environment.
00:23:51.140 In this case, it's in the Napa Valley, Northern California's wine country.
00:23:57.220 They're at a beautiful estate, rolling vineyards, shining sun.
00:24:02.720 It's the middle of summer.
00:24:04.260 There's a pool.
00:24:05.200 There's bocce ball.
00:24:06.660 It's got all the makings of an excellent weekend with friends.
00:24:12.060 and it's a group of college friends reuniting they're all doing kind of from the outside it
00:24:16.500 seems like they're doing well enough in life that this should be this should be an occasion to just
00:24:21.660 you know reclaim the the 20 something versions of themselves and just have a great time with
00:24:27.160 old friends drink some some fabulous wine and uh and have this wonderful weekend uh but but instead
00:24:35.500 they're all all six of the the characters uh that that the book focuses on are are reeling in one
00:24:43.100 way or another their marriages are falling apart their jobs aren't panning out the way that they
00:24:48.200 thought they would the the kind of grudges that they used to have in their 20s are still there
00:24:55.700 simmering and and just kind of waiting for waiting for the you know gasoline that alcohol ends up
00:25:04.080 becoming after you've had enough of it and you start you know rehashing disagreements that you
00:25:08.540 may have had with your friends in your 20s and uh uh things get things things get really tense to
00:25:16.200 the point that one of the characters ends up dead and we have to figure out you have to wait until
00:25:22.440 the end to figure out why it happened who it was and how the rest of the friends are going to
00:25:28.700 are going to come come out of this together. Yeah, I love a book that starts with the dead
00:25:34.560 body. Mike White, who did White Lotus, actually said this in an interview and I'm going to butcher
00:25:39.920 it. But he's like, if you start with a dead body, you can do anything afterwards and people are
00:25:45.500 still going to be with you to find out what happened to that body. And I'm like, you're so
00:25:49.960 right, Mike White. It's so true. And I heard that same interview and it's it's absolutely true. I
00:25:56.280 I mean, look, if it's a conceit that's been used frequently through literature and television and film, there's a reason for it because people want to know what happens.
00:26:06.560 And yeah, I just thought that that was a great way to hook readers to even, I mean, I'm sure that you feel this too.
00:26:16.200 As a writer, you want to be really interested in seeing what happens.
00:26:19.440 And in the process of writing this, I, I did, I did a kind of rough outline and I had a sense of, of what I wanted to have happen, but you never really know how these characters are going to change and surprise you.
00:26:33.040 And it's like, could it be that this person has a grudge against that person?
00:26:37.300 Like maybe, maybe they're the culprit.
00:26:39.240 Like it's, it's really fun to, to sort of have that, the, the altered, one of the worst possible things that could happen.
00:26:49.440 having that entry point into a a perversely beautiful scene and then and then letting it
00:26:57.400 go on a ride of seeing where how it's all going to play out yeah exactly what's gonna happen next
00:27:03.540 and and you have your dead body in like a beautiful winery building in napa i mean yeah of course of
00:27:12.880 course we're gonna want to find out what happens next and i love what you just said about you know
00:27:17.420 kind of writing things that you want to read, that's where I was at with Sicilian Inheritance.
00:27:23.980 And I also, I really love what you said about how you don't know what is going to happen to
00:27:30.820 your characters because characters are kind of like witchy magic in your head. I knew how Sicilian
00:27:37.100 Inheritance was going to start and I knew kind of what was going to happen at the end. But I was
00:27:42.720 mostly like get your butt in the chair and then the magic really did happen i i have this one 0.74
00:27:48.180 character in the book called juicy and she's the best character i've ever written she's so 0.94
00:27:53.780 fucking cool and i had no idea she was going to exist she wrote herself into my life she was just 0.98
00:28:00.280 like it's like juicy was somewhere in the ether and she's like i am a badass bitch coming in hot 1.00
00:28:05.980 and i have main character energy in your book you don't know it yet but here i fucking come 0.91
00:28:11.540 it is the best when that happens time for a quick break when we get back we're going to talk just a 0.69
00:28:18.580 little bit more about writing the job of the influencer and then i want to hear from sheila
00:28:24.740 about the kinds of comments that she gets when she writes pieces for the new york times and 1.00
00:28:29.620 The New Yorker about women. Are influencers just going to become like a job that is written about 0.99
00:28:44.060 this written about and it's also on TV shows and have have they now are they fully in the
00:28:50.080 mainstream enough that this is this is it we're now now influencer is just a thing that we're
00:28:54.440 constantly going to see in everything we read and everything we watch on tv i think until you know
00:29:03.220 i think about the the term mommy blogger uh which so which is a word i hate a word i totally hate
00:29:10.960 it detest it uh but i think in the in the 2010s that was what that i you know now you would call
00:29:18.240 them influencers like like ballerina farm like uh you're you are so great at chronicling
00:29:24.260 chronicling the vast landscape of of mothers who are also incredibly online and uh monetizing 0.99
00:29:32.900 the act of being a mother in in a variety of ways but but all of these women would have been called 0.65
00:29:40.040 mobbie bloggers if you know we were we were 20 years ago and um you know that that whole
00:29:47.880 the the bloggers evolved into the influencers and i am both eager to see and also slightly
00:29:56.100 terrified about what's going to happen after influencing like i i i do i'm talking with a
00:30:03.800 recently who was saying that they see instagram like sort of tipping into the the facebook sort
00:30:10.320 of like like okay this instagram is far from being like the the the latest hot thing like
00:30:16.880 tiktok is really popular that is taking off with a younger generation but what's going to happen
00:30:22.860 when instagram totally loses any cool factor and something else moves in or is there going to be
00:30:30.140 what's going to happen next i think that consumers are also pretty savvy at this point knowing when
00:30:36.640 someone is advertising something because they're getting a check which more power to you we all
00:30:42.680 have to figure out how to how to make it in this economy but there's a difference between that and
00:30:48.040 genuinely liking something and recommending it and uh the as people as sort of the lines blur
00:30:58.240 between commerce and what you're actually personally what you like and what you would
00:31:05.660 just do if you weren't getting paid to do it i i think that's going to inevitably force the
00:31:12.120 influencer industry to evolve and um i don't know i don't know what kind of characters we'll be
00:31:17.980 having in our books in 10 or 20 years but but i'm sure there's something to be total mess
00:31:23.400 totally like there is like there's never going to be a lack of hot messes in fiction because hot
00:31:31.280 messes make for a good story my friends they do you don't you're never gonna read the book i'm
00:31:35.960 like let me tell you about the person whose marriage is like just really nice and they have
00:31:40.640 really really good vanilla sex like once a week and sometimes they bicker over the fact that
00:31:49.000 the husband only likes fancy pour-over coffee and the wife really just wants a Mr. Coffee. 1.00
00:31:54.880 I just want a fucking Mr. Coffee, Nick Astor. Just can hate, hate your fancy pour-over coffee, 1.00
00:32:01.180 which I just like to try to dig, try to get that in there all the time. No one wants to read normal
00:32:06.540 people having a happy normal life. They don't. They don't, which also makes me, I just don't
00:32:13.080 understand that the comments or the reviews sometimes on which i i did see with my first
00:32:19.960 book the goddess effect and i've seen it even on stories that i've written for the new york times
00:32:24.560 or for other other uh publications that allow online commenting where where people are mad
00:32:31.480 about especially women doing something either cheating or uh uh what i mean i think it's
00:32:39.040 adultery obviously murder uh obviously but when you're talking about fictional characters yeah
00:32:46.360 they're not going to be good people these are not going to be people that you would necessarily
00:32:50.460 want to be friends with or invite over to your home like you know what's to read about well
00:32:57.200 adjusted happy people it's not like morals they morals just like kind of get in the way of a good
00:33:04.980 story and uh i'm not really sure why i i don't know who these readers are that just want their
00:33:12.880 values affirmed to them by whatever they're reading i'm certainly not creating anything 0.89
00:33:18.720 for them it's not no i want to read about crazy people doing crazy shit is what i want to read
00:33:24.160 about i do that actually you just brought up something else i wanted to ask you you write a 0.53
00:33:29.080 lot for really great very high-end reputable publications are the comments sometimes gonzo
00:33:37.760 do you get gonzo comments when you write especially when you write about women
00:33:41.760 oh yeah especially when i write about women and i get you know uh i write for the new yorker which
00:33:49.440 does not have a commenting function uh but sometimes people will will find me on instagram
00:33:56.800 or will will go through my website and and contact me through my email and send really awful things
00:34:05.400 yeah yeah they are um i remember when i was i i had profiled uh uber's new head of marketing
00:34:15.000 just like probably 10 years ago uh who at the time she was a black woman and she had a really
00:34:21.480 incredible story and i got some really awful hateful comment uh from from absolute strangers
00:34:29.180 on that story who were just i i i can't understand what has to be going through someone's head to
00:34:34.880 number one post any of that vitriol online let alone go out of their way to actually email an
00:34:42.840 author and and say i really hated that you spotlight this person it's terrible you did
00:34:48.440 something wrong. I don't know what it speaks to. Trolls, the fact that people think they can stay
00:34:55.360 whenever they want online and not have any consequences, a lack of decorum, just general 0.92
00:35:02.240 misogyny. It's terrible. But one of the first things that I was told when I started my career
00:35:12.280 in journalism was don't read the comments. And sometimes I'm good at it. A lot of times I do.
00:35:18.440 read them. Yeah, I'm pretty bad at not reading the comments. And to be honest, comments make me feel
00:35:24.320 like, shit, I wrote about that today. When people post nasty things on my Instagram or on my 0.99
00:35:30.260 newsletters or on the stories that I write for more mainstream publications, it always burns.
00:35:37.100 It does. I'm like, oh my gosh, maybe I am a terrible person. Comments suck. And it's tough
00:35:45.660 to have a have a thick skin i do not read my book reviews anymore my co-writer christine
00:35:51.660 reads them uh i don't i just like i that that is almost too personal that is like
00:35:59.000 someone just stabbing me in my soft belly i i uh yeah i quickly learned with the goddess effect
00:36:08.220 not to do not to read reviews um and that said if i do see if i if i see a five star i'm like
00:36:17.640 do i want to click on that but yeah i have i have author friends that say look if you read the five
00:36:23.040 stars you have to read the one stars i i you know i don't think that's true because i don't think
00:36:27.760 that's true no yeah no no no no um i also you know when well with podcasts too people are much
00:36:35.480 more likely to write a review when they hate something than when they like something. And I
00:36:38.860 know this is true because I never write reviews, which is terrible. People have to remind me to
00:36:44.620 write reviews. And I love so many books and I don't write enough reviews. But we get a lot of
00:36:50.900 one star reviews for under the influence from someone that's like, you clearly hate conservatives.
00:36:58.340 And I'm like, none of that is true. But I mean, like you obviously like feel very strongly about
00:37:03.640 that and so you wanted to give me a one-star review you're not like no no one ever gives
00:37:08.140 reviews to be like i loved this and it just made me feel nice no they don't they don't and it you
00:37:14.640 know it's the same thing with restaurants or with actually there's there's a valvoline uh like the
00:37:21.120 instant the 15 minute oil change place that's down the street from me in los angeles that has such
00:37:27.900 good customer service that I felt the need to go on Google after the first time I went there and
00:37:33.900 actually write a positive flowing review saying that like I had a fun service here. There was no
00:37:39.740 wait time. It was just a really pleasant experience when I was gearing myself up for something
00:37:45.060 horrible. And I would like to think that, you know, karmically, if we can put more lovely reviews of
00:37:56.580 things into the world then maybe it'll kind of balance out all the the absolutely uncalled for
00:38:03.660 one star zero star like not everything is for everyone and i think that's another thing that
00:38:10.840 especially with books um you know sometimes people pick up something they they they picked up the
00:38:18.760 goddess effect or they given it a try and it wasn't their normal genre and they even say that
00:38:23.760 in the review this isn't something i would normally read i didn't like it like well i you
00:38:28.380 know that's like i'm not gonna go to a i don't know i'm not super into wrestling i'm not gonna
00:38:35.340 go to like a wwe smackdown and then be like this is horrible no one should watch this this is just
00:38:41.220 absolutely terrible it's um every people have to figure out what they like and do more of that and
00:38:49.400 not really not bring down people who are are into something different and just expressing
00:38:57.780 themselves in a way that's perfectly fine that's perfectly fine exactly exactly that's such a good
00:39:04.260 way of putting it i agree let's just build people up instead of instead of breaking them down um and
00:39:10.380 by people i mean people and not influencer brands because it is perfectly okay to to do a media
00:39:17.220 criticize a media media criticism of an influencer brand just putting that out there i got yes yes
00:39:24.240 no no look there there is a there is a time in place for the the sort of artful critique that
00:39:33.220 you do really well uh but of of these brands that are are the lifestyles that you know kind of they
00:39:41.840 masquerade as lifestyles but they're actually a brand uh the the notion that okay this person
00:39:49.580 has such a beautiful put to you know quote-unquote beautiful it looks nice on the grid they have this
00:39:55.200 life and how do I get a piece of that oh look they're selling a farmer's market tote oh they've
00:40:01.000 got a candle they've got uh milk they've got all these things that I can buy and maybe I can make
00:40:06.300 my own life look a little bit more like theirs that's a company that's like anything you know 0.98
00:40:11.440 it's like the gap or something it's you're the gap okay that's what it is you're the freaking gap
00:40:16.500 guys you're the gap and if you don't like the way the gaps jeans fit you can you know you can
00:40:22.920 return them or not follow the gap okay not follow the gap um shop elsewhere will you tell everyone
00:40:30.960 where they can find you on on the social medias and also how they can order your book which is
00:40:38.740 from Mindy Kaling's studio which is so fucking cool I'm I'm so thrilled that Mindy Kaling picked
00:40:46.360 it up for her her book studio it's she's got her own publishing imprint and it's uh it's pretty
00:40:52.860 fabulous it's definitely to have her seal of approval literal seal on the cover of the book
00:40:58.080 it's still Mindy's name Mindy's name is on the cover of your book that is really cool
00:41:02.240 she wrote the forward and i yeah i could not be happier about all the the link is in my instagram
00:41:11.120 bio which is the only social media platform that i'm very consistently on my name there is sheila
00:41:19.060 ym and uh that's the same name that i have on all of social media although i'm not really on
00:41:25.500 twitter or x anymore because it just seems like it seems like a like a coven of ads and hate and
00:41:36.540 yeah i'm i'm trying to avoid that okay that's all we've got for today thank you so much for joining
00:41:42.860 us i love all of you i really do i just appreciate the hell out of everyone these days um it's been
00:41:50.440 rough. I've been tired. I took a little breather. I went to Puerto Rico. I feel good. I feel good
00:41:55.740 and I feel energized. And I think we're going to make the Sicilian Inheritance the book of the
00:42:00.000 summer. I do. I do. We just have to keep saying it. We do. Sicilian Inheritance. It's the book
00:42:05.500 of the summer. If you haven't gotten it, pick it up. It makes a great Mother's Day present.
00:42:11.660 It really does. And a lot of people are telling me that they are buddy reading with their moms,
00:42:17.300 moms, which I love so much. So if you already have a copy, grab a copy for your mom. Why not?
00:42:23.240 We talk about motherhood so much in the book that I think it will lead you to ask your mom
00:42:27.900 questions about being a mom that maybe you've never asked her before, which I love. Now go
00:42:33.500 have a good day. Do something nice for yourself. Do something nice for someone else. And maybe tell
00:42:39.020 one of your friends that she's a good mom, because we all need to hear that. Someone said that to me
00:42:43.700 yesterday and I just cried because, yeah, I needed it. Okay. Bye, guys.
00:43:13.700 Thank you.