Under the Influence (with Jo Piazza) - October 08, 2024


$$$Mormon #MomTok Money$$$

Topics
Owning Your Own Story with Lauren Sisler The Kids Aren't Alright—Getting Rid of Toxic Achievement Culture

Episode Stats


Length

42 minutes

Words per minute

185.16

Word count

7,821

Sentence count

363

Harmful content

Misogyny

50

sentences flagged

Toxicity

7

sentences flagged

Hate speech

14

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
00:00:00.000 hey all i'm joe piazza and you are listening to under the influence today i'm so excited to have
00:00:12.480 my friend bobby rebel on the show bobby is the author of launching financial grown-ups and the
00:00:19.340 very popular sub stack financial wellness it is one of the sub stacks that i read every week and
00:00:26.340 I always take Bobby's advice to heart. She's so smart. She's so smart, but she's also so fun,
00:00:33.180 which is what I really need in someone giving me financial advice. It's like, I want all of the
00:00:38.060 advice, but I want it with like a cookie or a nice glass of rosé is how I want it. And the other day
00:00:46.060 she wrote this newsletter that really caught my attention. The title is Let's Talk About Mormon
00:00:52.440 mom talk money. Yes, the secret lives of Mormon wives. We have so much to talk about when it 0.92
00:00:59.720 comes to them. But the one thing that I really want to get into is the money. Because I just
00:01:06.720 I just finished a project. And actually, this is my this is my offhanded way of announcing it to
00:01:13.100 all of you. I've already shared this news with with some members of our newsletter audience.
00:01:19.440 but I am officially, officially publishing our delicious, trashy Trad Wives Murder Mystery
00:01:28.460 called Everyone is Lying to You with Dutton Books on July 1st. And it is now available for
00:01:36.960 pre-order. Yes, that terrible word, pre-order, in most of the places where books are sold. Last I
00:01:43.080 checked, it was live on Barnes & Noble and Amazon. It should be up on Bookshop soon and your favorite
00:01:49.660 indies. It's called Everyone is Lying to You. And it is just a gonzo bananas trad wife murder mystery 1.00
00:01:58.300 with just the right undercurrents of taking down the patriarchy. So I would love it, love, love,
00:02:06.280 love it, if you would support me and that book, Everyone is Lying to, by ordering a copy. I'm
00:02:12.320 going to be traveling around the country doing all kinds of live events live under the influences
00:02:17.800 and also live Chad wife murder mysteries where you know it's like one of those murder mysteries
00:02:23.500 dinners but way more fun and someone has to be an influencer and someone dies right I mean fun
00:02:31.060 and all of these events will be completely free to anyone anyone who who orders the book before
00:02:38.460 July 1. So get going. I asked the publisher if it could be a paperback first, because it is more
00:02:46.220 affordable. I love paperbacks. I love sticking them in my back pocket. They're so much easier
00:02:51.020 to carry around. And I want this book to be accessible to as many people as possible. And
00:02:56.980 hardcovers are expensive. So paperback, original, July 1, everyone is lying to you. And so much of
00:03:06.080 basis of that book is influencers making money and how that money drives the decisions that
00:03:14.180 completely impact their lives. And that is true on the new hit reality show The Secret Lives of
00:03:21.480 Mormon Wives as well. And Bobby wrote about that beautifully in Financial Wellness. The Mormon
00:03:27.480 MomTalk Moms are making real bank. They are each their own media company, they are each developing 1.00
00:03:34.240 their own products, and they are making so much money. They are also, also often the breadwinners
00:03:40.840 in their families. Bobby, like me, knows a lot about how influencer deals are structured,
00:03:47.740 so I thought she would be the perfect person to have on the show to speculate just how much
00:03:53.980 money these women are probably making hi bobby hi joe i'm i'm so excited to have you here today
00:04:06.380 i'm so excited i've always this is my dream podcast to be on you're my dream you think i'm
00:04:12.320 joking you are my dream but i'm not you are my dream guest you are you are i mean we've we've
00:04:17.200 known each other for for some time and i religiously read your newsletter and the other
00:04:22.900 day, something you wrote really, really caught my eye because all I want to talk about right now
00:04:28.440 is Mormon mom influencers and money. I know. I know. I mean, it's like it combines my two
00:04:35.420 favorite things, influencers and cold, hard cash. Two great things. Two great things in our modern
00:04:43.160 world. Two great things. So so you wrote a newsletter about these women. And and I've been
00:04:51.440 as i've been watching the show i haven't finished the series i'm going on a slow roll with it
00:04:55.740 i i have so many thoughts about how i mean this is very modern in in a lot of ways because it is
00:05:05.420 showing women as breadwinners it is showing women making money and we still don't even really see
00:05:11.520 that on many sitcoms at least not not today we did in the 80s um i i recently re-watched a couple
00:05:18.820 of episodes of Who's the Boss? And I was like, God damn it. If only we'd continued on that 0.98
00:05:23.660 trajectory with media. That is so true. We really have regressed in many ways, haven't we?
00:05:30.440 We have so regressed. And so talk to me a little bit, just like what were your initial reactions
00:05:36.060 when you looked at this show? So first of all, the teaser that they put out
00:05:41.140 totally got you, right? And it wasn't even about, it was just like, oh my God, the secrets,
00:05:47.880 this the that what's going on here and so i was literally like counting down the days and i i will
00:05:53.740 fully confess i just binged the whole thing and to my my husband just made fun of me but i have to
00:05:59.460 tell you these women are amazing and i know you have had very mixed feelings about the whole trad 1.00
00:06:05.440 wife thing on your podcast which i am a huge fan of in case you can't tell but these women are sort
00:06:11.880 of I feel you know you talked about the 80s this is like the I don't want to I don't want to say 0.97
00:06:19.580 that they are role models absolutely they are their own people and everyone should that was
00:06:23.900 their own thing they're their own thing but I think that these are women that through where
00:06:31.140 they were basically you know raised which is the community that they are in a community is very
00:06:35.420 important to us all in our identity, they were limited in their options. And I think back to
00:06:42.480 my mom who, you know, grew up basically in the fifties and sixties, had children in the seventies.
00:06:48.920 And I remember her saying, when she finally became a lawyer in her forties, well, I was limited. I
00:06:54.460 could be a school teacher or a flight attendant, but because I wasn't tall enough, it was school
00:06:58.920 teacher. That was it. So these women are in their own little bubble and their options were very
00:07:03.780 Limited. And to their credit, I mean, they were like, well, here's what we could do to make some 0.97
00:07:09.100 money. And throughout not only the show, but also the publicity that I've been following after the
00:07:14.060 show, they talk about that they are the breadwinners. They talk about the fact that they
00:07:19.080 are supporting their families. And many of the things, you know, people sometimes criticize
00:07:24.000 people for putting a lot out there that maybe shouldn't be out there, but a lot of the stuff
00:07:29.060 was just happening to them.
00:07:31.260 So they're not making stuff up.
00:07:33.520 This is just their actual lives.
00:07:35.940 And by sharing it, they expand their community.
00:07:39.160 They're an inspiration to so many people.
00:07:40.820 They become relatable.
00:07:42.440 And that's why the money flows.
00:07:44.720 And that's a great thing.
00:07:45.900 In other words, so I saw the main star of the show
00:07:48.800 is this woman, Taylor Frankie Paul.
00:07:51.080 What I'd only heard of peripherally,
00:07:52.660 like swinger scandal, whatever.
00:07:54.300 I never thought of her as an entrepreneur
00:07:55.540 with a whole management team.
00:07:57.340 I mean, this is one smart woman. 0.53
00:07:58.500 and yeah and she she said someone asked her well you know what about people that that criticize
00:08:03.420 you for profiting from the pain and she said well first of all the pain was happening anyway
00:08:08.600 it's not like she chose to have things you know that have gone wrong and i'll leave that for the
00:08:14.180 show to you know people can go watch the show and see all that's gone wrong in this very young woman's
00:08:18.020 life so many things but you know so many things have gone wrong but she said i had my best year
00:08:22.480 ever the year my life exploded i never made more money and if that's not a good consolation
00:08:28.320 surprise i don't know what is right fair fair and i want to interject here i don't we can't
00:08:33.180 criticize her or for making money off something terrible that happened to her and if we do let
00:08:38.160 let's conjure one of my patron saints nora efron who famously say that yes right who famously said 0.95
00:08:46.220 that everything is copy and when the worst thing happened to her when her husband cheated on her
00:08:52.820 when she was eight months pregnant she wrote a book that turned into a movie with jack nicholson
00:08:57.660 Meryl Streep isn't it yes exactly I literally have in my notes Nora Ephron you know everything 0.98
00:09:06.600 is content everything is content everything is good on you bad shit happens you you get yours
00:09:13.000 okay like I do not criticize anyone for that and they're honest about their mistakes like she's the 0.83
00:09:20.360 first person to say how many bad decisions she has made but one thing that these women do say
00:09:26.180 in the show is that they were they're married i mean they're so young there's their babies
00:09:31.520 i mean i mean that is i mean something i just please like i also like as i'm watching them
00:09:37.820 and as i'm being judgmental as i'm watching it i'm like oh my god i can't believe they just said
00:09:43.020 that i can't believe they look like that that they're doing that i i think back to me in my
00:09:47.700 20s and i'm like god damn it if anyone had made a reality show of me and actually when i was in my
00:09:52.940 20s people were making reality shows of some of my friends because i was a gossip columnist and i
00:09:58.800 remember like my girlfriends were on that lizzie grubman reality show i remember that yes oh gosh
00:10:06.080 okay why wouldn't they say yes though that's the thing like at this it seemed well also like i'm
00:10:10.360 sure i'm sure they didn't have much of a choice in the matter um but right well because things
00:10:14.840 were happening anyway things were happening but like um yeah my friends kelly and rachel and i
00:10:19.820 look back at like some of these shows and i'm like oh my god i mean they were babies i was and
00:10:25.280 i was a baby like thank god i was not on on the tv or really even on the social media like i was on 1.00
00:10:31.080 the facebook right well and remember you're saying in your 20s okay so these women some of them are
00:10:38.400 currently 22 and 23 i mean they have many babies in some cases they're already divorced and they're
00:10:46.240 20. This is like college. Yeah. Right. This is like the age they are. Like, can you imagine
00:10:52.160 how you were when you were graduating college? And these women, again, let's get back to money, 1.00
00:10:57.380 are making a ton of money. I mean, so Michaela, okay. I spent five minutes just before we started 1.00
00:11:02.460 recording. I flipped through her Instagram and Michaela is 23. And I believe she was pregnant
00:11:10.100 at 16, had her first baby at 17. And she also has, well, I'll say that in a minute. But so
00:11:16.960 her endorsement deals just recently were Oral-B, T-Mobile, then she's got a bunch of shampoos, 0.91
00:11:23.440 then she's got these pretzel flips. And like, she is so good at this. She's very talented.
00:11:29.860 And, you know, people may criticize how they spend their money. They definitely
00:11:33.980 have a lot of plastic surgery. She did a whole thing on, you know, getting her boobs removed. 1.00
00:11:39.540 so it's like oh my god how old was she when she got them in right they're already they're already 0.97
00:11:43.860 taking it down a notch right yeah they're taking them out yeah they're taking them out already so
00:11:49.900 just we're not gonna be judgmental but no i'm not judgmental i want are you kidding oh my gosh
00:11:54.300 i'm gonna get i'm getting my boobs lifted i'm lifting i'm lifting these lifting these babies
00:11:58.800 back up so i recently read i somewhere that there's a whole big trend now to have smaller ones
00:12:04.440 actually like yoga boobs is like a thing yoga boobs it was in the times it was in the times
00:12:08.880 Yeah. No, I and I and it's not that I want them bigger. It's just that they're like these like sun dried tomatoes now after feeding three children. 0.60
00:12:17.960 That's very Sicilian in Heria. So it's a good like little. 0.99
00:12:20.840 I believe I believe that I that I described my own boobs when I was writing Sicilian in Heria.
00:12:25.420 Yeah. Yeah. My sad my sad flop bangers. But I digress. I digress. Just to say.
00:12:30.080 My point is like a judgment free zone. 0.98
00:12:32.140 exactly if you looked at mikayla as a 23 year old entrepreneur in any other business wouldn't you be 1.00
00:12:39.120 blown away between her following like brands she's worked with the money we don't know how
00:12:44.220 much money exactly she's made but i mean this girl is 23 like what did i didn't 20 i was a
00:12:50.980 production assistant yeah you know at a cable tv station like i don't you know totally i was a
00:12:56.320 gossip columnist making like twenty one thousand dollars a year but but but that's actually a
00:13:01.540 really cool accomplishment at 23 that that's pretty amazing thank you but yeah yeah but
00:13:06.500 mikayla probably makes more than you of course she makes more than i do now okay let's be honest
00:13:10.740 like two or three kids right so yeah and my guess just based on you know the timing of everything 1.00
00:13:17.220 probably not college educated i don't know um but probably i'd be damn impressed if that girl 1.00
00:13:23.140 went to college with three babies starting at 17. Right. So how amazing are these women when you 1.00
00:13:28.500 think about the fact that given that this stuff has happened to them anyway, right, this is what 1.00
00:13:34.000 they're making money. They're the bread wearers for their families. I mean, Taylor has been on,
00:13:38.580 you know, so many TV shows talking about this stuff, but I think somewhere I read she's probably
00:13:42.720 between what was before the show, between three and five million dollars. We know she's talked
00:13:47.360 about having a team of people helping her um this is this is real money this is real money
00:13:53.840 this is real money are incredible what they are doing and again i want to just put in this like
00:13:59.500 big yield sign for people that are like oh i'll do that too first of all they're actually really
00:14:03.900 talented and entertaining in front of the camera which we don't all have that talent but also just
00:14:08.560 because you air your life story laundry doesn't mean a brand will sponsor you no it should be
00:14:13.100 no it really it really it really doesn't so yeah it's i mean they're making real money and that's
00:14:20.540 that's important to say i want to i also want to say they're not trad wives that's that's the thing
00:14:25.280 they're really the opposite of trad wives and i think we were a lot of people were going into
00:14:29.380 this show despite the backdrop of the swinging scandal thinking oh my gosh this is the secret
00:14:34.840 lives of trad wives no no no no these women are the opposite of trad wives they're big and and as
00:14:40.200 you said i'm not saying that we should hold them up on a pedestal or say they're role models but
00:14:44.120 they are bucking the patriarchal model that they were raised in and that is saying something
00:14:50.980 and it's also interesting to watch how and it will be interesting to watch even now that the
00:14:56.940 shows come out how they relate to their husbands some of their husbands are really into it and
00:15:01.960 boyfriends i should say they participate in the videos they do the endorsements with them i mean
00:15:06.460 they are like and i don't know how their corporation how their businesses are structured
00:15:10.440 but like i wouldn't be shocked if their husbands are their employees right because they're in these
00:15:14.540 videos with them and even the ones you know that don't seem supportive they kind of are in a way
00:15:22.100 i think they're kind of they're they don't know how to react to this because they have this pressure
00:15:26.720 and i guess i'm alluding to if people have watched this this guy zach who's married to jen
00:15:30.500 affleck and yes the affleck he affleck he appears in the show he did not get a good edit as we like
00:15:38.420 to say with when it comes to reality shows but i know when the you know you see the videos and this
00:15:43.820 is probably before the episodes came out um he's into it this is really exciting i mean these girls
00:15:49.080 all these women all traveled all around the country promoting it and the husbands very often
00:15:53.680 were right there in tow you know holding their handbags like go honey i think he really enjoyed
00:15:58.500 the attention so maybe he's had a change of heart and maybe he realizes wait a second uh this is
00:16:03.660 great my wife is supporting me while i go to medical school and gamble away money and all i
00:16:09.180 have to do is like smile yes i just have to smile away all our money yeah gamble gamble all of our
00:16:14.120 money and just smile and look pretty honey smile and exactly ready yes well it'll be it's interesting
00:16:19.300 to see how the husbands react to sort of a spotlight being shined on them because i don't
00:16:26.980 know that they really have that much self-awareness, some of them. And that will also be
00:16:31.640 interesting. Oh, yeah. Yeah. No, I mean, I don't think they have. But again, how would they have
00:16:36.840 self-awareness? They're all children. I'm going to stop this. We're going to take a quick break
00:16:40.900 to make money. And when we get back, I want to talk about the pilot. Okay, we're back. And I want
00:16:55.040 to dig into your thoughts on that pilot. Yeah. So in the pilot, things are very different because
00:17:02.840 we see a really tough confrontation with the main person, Taylor, and her boyfriend. And
00:17:13.240 it's just very disturbing. And then what's interesting is that by the time we get to the
00:17:19.340 main episodes, they're back together and she's pregnant and you're, and that's never really
00:17:24.700 addressed. And I think it's very interesting that they are selective in what they show on their
00:17:31.080 social media. Right. And in a way, I think this show showed more, but it doesn't seem to have
00:17:38.840 affected their likability, their appeal and their brand. And that goes back to the fact that they
00:17:45.160 are just, you know, and I say this again with no judgment because the pain is there. They are
00:17:49.780 profiting from their pain, but also they have no choice. This is what they do for a living.
00:17:54.380 And you kind of make that deal with the devil when you become an influencer. I mean, you know,
00:17:59.100 Taylor is doing, she did ads for Milk. It's so adorable with her kids. And you talk a lot on the
00:18:05.780 show, like how will the kids feel when they're older? I hope these kids love it because they're
00:18:09.700 adorable. They're great in these ads. And, you know, it is what it is. It's a family business.
00:18:14.500 but it does go to like how far are you willing to go to keep this business going and will they
00:18:20.200 outgrow it when they get older because we do keep talking about how young they are
00:18:23.620 yeah well you know you i really like that question will they outgrow it because i think about that a
00:18:30.160 lot when it comes to fame uh i thought about it in the early days of reality television um you know
00:18:37.720 when everyone was questioning whether or not the kardashians were a blip and i remember i wrote at
00:18:43.000 the end of a chapter in Celebrity Inc., one of my first nonfiction books, it was a chapter about
00:18:49.420 Paris Hilton, not the Kardashians, because the Kardashians were brand new when this book came
00:18:53.000 out. They were brand new. But I say at the end of it, I was like, the Kardashian brand, the reality
00:18:57.060 brand, can continue if these girls start breeding. Yeah, I know, I know. Weirdly prescient. And so
00:19:06.980 I think that we've seen reality stars grow up with this medium. Look at the Jersey Shore cast
00:19:15.780 right now, right? And so these girls might have, these women, these young women might have a long
00:19:23.680 future ahead of them, not just in reality television, but in creating, which as we know,
00:19:29.140 there is actually more money in creating, in creating content for the small screen in your
00:19:35.080 hands than there is in TV these days. That is absolutely true. And remember, every life stage
00:19:41.560 for these women will create a financial opportunity. So for example, I talked about 0.98
00:19:47.580 Michaela's ads recently. So Taylor, you know, she went on vacation to a hotel in Park City
00:19:54.160 and documented it. These are all ads. She did a tanning video. She did then she did things with
00:19:58.860 her kids, floating pools. Then she did a nutrition one. Then she did some stroller stuff. I mentioned 0.97
00:20:04.940 the milk one then dara jewelers then a baby thing so every all of these things are coming to her as 1.00
00:20:11.720 she has a newborn baby she gets more opportunity for baby deals she needs a break she can go
00:20:17.600 contract with a travel company and then she's got a travel deal and so on um she did a cute video
00:20:23.720 with her baby daddy with dakota for phone cases with one of the kids and it was really engaging
00:20:31.360 I watched it twice.
00:20:33.180 These are, you know, we have to remember talent is talent.
00:20:36.400 And a lot of people will roll their eyes at influencers and say they're famous for being
00:20:41.280 famous.
00:20:41.780 Well, no, they're famous because they're really entertaining.
00:20:44.220 And you have to remember that.
00:20:45.940 Like you, if you're scrolling and you come up on one of these mom talk videos, I'm going 1.00
00:20:50.660 to bet you're going to stop and watch it maybe twice because these women are really good 1.00
00:20:54.360 at what they do. 1.00
00:20:55.360 Their ads are so cute to watch.
00:20:57.540 They're really engaging.
00:20:58.540 and that's you know the magic in the bottle that people pay advertising agencies tons of money
00:21:03.420 to do so when you saw like i think jen affleck was interviewed about the show when they were
00:21:08.480 talking about how do you feel about you know sort of selling stuff and she's like i feel really good
00:21:13.120 when i get a thirty thousand dollar check yeah you do you do you do so you know they're monetizing
00:21:20.820 their lives and they're enjoying themselves and it's really fun and it's compatible with being
00:21:26.300 though they're not stay-at-home moms, they're entrepreneurs. Let's be honest about it.
00:21:29.720 And I love the fact that some of them, and I'm thinking about Macy, who genius, got her
00:21:34.580 brand featured in the show, launched her own, you know, nutrition business, Baby Mama,
00:21:42.640 which no, I just plugged it. And it's like vitamins, postpartum vitamins and vitamins
00:21:47.120 for mommies. I mean, so now I can see you talk about the longevity of the Kardashians. So first
00:21:52.040 they're shilling for other brands, and then they're going to start to have their own brands.
00:21:55.380 and then they can sort of build from there and we saw this a lot with even let's say the supermodels
00:22:01.240 from the 80s like Cindy Crawford I thought it was so weird when I mean it made sense when she did a
00:22:06.420 beauty brand but then she started doing like furniture and let me tell you having I now moved
00:22:11.100 recently um and have a home that I'm furnishing and Cindy Crawford furniture is really nice
00:22:16.280 is it really it's I don't know it's really nice and affordable and she has a brand I think it's
00:22:22.120 rooms to go if i remember correctly and you know and kathy ireland has been very enterprising
00:22:26.860 and these women good for them right so it's good for them and and they work hard it is no joke to
00:22:35.620 constantly create content while trying to live your life and again they have so many kids like 0.96
00:22:41.500 it's so much work and they're running households and i hope that they use some of this money
00:22:45.520 to help get help all these women have nannies that we are not seeing behind the scenes i truly hope
00:22:51.340 that's true um certainly they have families i hope we do see taylor's mom in the picture a bit
00:22:57.300 oh my god i love taylor's mom taylor's mom is my favorite character on the show by the way i do i
00:23:03.100 love her too well also she's my agent essentially um and i think she's like four years older than i
00:23:08.800 am uh and she is just like the voice of the voice of god on the show is what she is she is she doesn't
00:23:17.840 judge but she doesn't hold back and that's a very delicate balance it's very delicate though to do
00:23:22.480 that right i know i know no she's she she is the best i i want to talk a little bit about actual
00:23:29.900 figures because when when we think about dollar like you know when we think about how much brand
00:23:36.520 deals are we have to speculate because everyone signs ndas when it comes to brands i've worked
00:23:43.460 on both sides. I've been paid by brands. I've worked at brands that have paid influencers.
00:23:48.860 So I've got a good ballpark of what people are likely getting paid. What are your thoughts
00:23:56.040 around there? And we don't have to say any particular brand, but like, you know, one photo,
00:23:59.920 one TikTok. Right. So we don't know. So we do know in the show that Whitney discusses that she
00:24:09.260 is going to do. And we don't know. This is very sort of meta. We don't know if it's part of her
00:24:12.940 agreement to talk about it on the show and she gets maybe she gets an extra more money if she 0.51
00:24:16.880 gets the mention on the actual show because that's an even broader reach but she talks about a sex
00:24:21.440 toy that she has been offered twenty thousand dollars to do one photo with and we also don't
00:24:27.840 know you know some of these ndas have agreements of how long it has to stay up or how long they're
00:24:32.920 allowed to post it for you know like because sometimes the brand might put it on their own
00:24:36.340 website so there might be a limit that you can because let's say you're endorsing a lipstick
00:24:40.260 and then you want to endorse a competitor,
00:24:42.340 one might say not until the other one's down
00:24:44.420 or this and that.
00:24:45.140 So there's all kinds of agreements like that
00:24:47.260 for duration and what it is.
00:24:49.140 But this for Whitney was just one picture.
00:24:52.600 We didn't have any more details
00:24:53.600 and they offered her $20,000.
00:24:55.480 But I think a lot of it was because
00:24:57.240 of the shock value that they would get 0.95
00:24:58.960 by getting a Mormon wife. 0.94
00:25:00.180 And Whitney on the show is one of the more devout ones 1.00
00:25:02.580 to do this photo.
00:25:05.100 So it would get a lot of publicity.
00:25:07.420 And we also heard one of them,
00:25:09.040 let me see in my notes, which one of them, but somebody said that they, they, and one other one,
00:25:13.960 that's $75,000 from one product for a 70, for a year long deal. So that doesn't mean that was the
00:25:21.420 only money they earned. That would just be from that product alone. They earned $75,000 and I
00:25:27.660 don't know what it is, but I did look through their videos and you can kind of see that, you
00:25:30.980 know, for a year, they're kind of consistently endorsing one particular brand. And so that's,
00:25:35.620 you know, good for them. But there are NDAs and, you know, there's good reason for that because
00:25:40.420 the brands want to protect the details of their agreements. So it does make it difficult to know
00:25:46.400 exactly how much it was. And then as I mentioned earlier, Jeff like made that comment about it
00:25:50.280 feels really good to cash a $30,000 check. So this is big, big money. And I would think especially
00:25:56.420 with Taylor, who has a massive following on multiple platforms, I mean, her deals, I definitely
00:26:01.660 think she has six-figure deals. That's just my personal speculation. We know she pays the
00:26:06.460 management team. So there's a lot happening there. Well, and I think that that is worth talking about
00:26:11.780 too. These deals are so highly, highly structured. And we're going to take one more quick break
00:26:19.720 and we'll talk about those when we get back.
00:26:30.340 Hi again, Bobbi. I just want to say again, it's so nice to have you.
00:26:34.500 It's so nice to be here.
00:26:36.500 So, you know, I'm a person who lives, lives and dies by contracts. I know you are too.
00:26:42.560 I'm constantly, you know, signing new agreements for book deals, potential TV deals,
00:26:49.020 all of the things. And these contracts are very, very complicated. An influencer deal is equally,
00:26:57.880 if not more so, complicated. I mean, this is not just a handshake agreement, a text being like,
00:27:04.140 hey, take a picture of this. This is a full-on endorsement deal with requirements, with, you
00:27:11.480 know, legal structures that require entire management teams that include a manager, an
00:27:17.700 agent and a publicist and just i'm saying all this because it just reinforces the fact that
00:27:23.740 each of these individual women are a business their own business 100 and they are a business 0.89
00:27:31.320 probably with employees in some way whether they're contractors what have you i would hope 0.97
00:27:36.900 that many of them and so i i should mention so i'm a cfp i hope some of them do some financial
00:27:41.260 planning because they are making good money and while we hope i'm rooting for them all the way
00:27:45.560 I hope they last as long, if not longer, than the Kardashians.
00:27:49.060 And I wish them all the best.
00:27:50.460 Maybe things happen and the money isn't so good going forward.
00:27:53.340 I hope that they are doing some financial planning.
00:27:55.600 There's a lot they could do, by the way.
00:27:57.400 I'm going to get a little nerdy here, but, you know, I'm joking about employing their families, but they can also pay their children, you know, because their children are effectively influencers and put money away at a lower tax bracket or put money away for their college.
00:28:09.820 I hope that they're doing all of those things.
00:28:12.160 They can be paying their children, right?
00:28:14.360 Yes.
00:28:15.320 And they should be because their children are working.
00:28:18.040 Yeah.
00:28:18.180 How would that work asking for a friend?
00:28:20.520 Yeah.
00:28:21.620 And you should.
00:28:22.880 You should.
00:28:23.400 And in fact, I did.
00:28:24.840 I have my stepson that worked for me for a period of time during the pandemic, helping
00:28:28.460 do content for a client, a large bank that I was working with as a subject matter expert.
00:28:35.260 That's what I do.
00:28:36.340 I don't call myself an influencer.
00:28:37.980 But he was employed and he legitimately and he was paid at his tax rate, not mine.
00:28:44.060 right and so your children if it's it's like any other job if your children are posing for social
00:28:50.280 media and participating in these ads they are working and should be paid and they as i mentioned
00:28:57.480 are probably in a lower tax bracket than you and even if they're not what a great way to start an
00:29:03.840 investing fund for your kid and depending on the age appropriateness what a great way to start
00:29:08.680 teaching them about money in different ways and say you're helping mommy do this you know let's
00:29:13.540 say i and i have no idea if taylor plays her kids but she did a really cute ad for milk with the
00:29:18.360 kids participating it was the most adorable thing everyone should check it out they like try to pour
00:29:22.340 milk into the glass with blindfolds on it's beyond adorable um but the kids are in the video just like
00:29:27.360 she is she could be paying her children and her children would have income at a lower tax rate 0.95
00:29:31.800 i'm gonna bet than their mom and isn't that great everyone wins every everyone really does one win
00:29:37.820 And it lights off in the blow if they're not that happy when they get older, when she shows them, you know, the seven-figure bank account because somebody has grown so much over the years.
00:29:45.900 Like, that could make them feel good about their childhood jobs because it is work.
00:29:51.300 Well, it is work.
00:29:52.540 That's the thing.
00:29:53.320 And, you know, I think that there are accounts that clearly exploit children.
00:29:58.520 This is not one of them.
00:30:00.340 But also, my issue is always unpaid labor.
00:30:03.900 And so making sure that children are compensated for the work they're doing, making sure that when they come out the other side of this, they're well taken care of.
00:30:12.760 And that's it's just a whole, whole other other situation.
00:30:17.000 So, yeah, I mean, I would absolutely hope that they're doing that.
00:30:19.680 But the truth is and we don't know and we don't know.
00:30:22.280 We don't know.
00:30:23.460 But they do spend a lot of money on a lot of stuff.
00:30:26.400 They like they like stuff.
00:30:27.720 And I want to.
00:30:28.360 It's one of the things I want to talk about.
00:30:30.300 I don't want to I don't want to judge.
00:30:31.240 I just I do. And I think about this. Also, from the perspective of someone that just I'm so over intense consumerism, it's bad for the planet. People are going broke. So many people are in debt and not these women. These women aren't in debt. But I hate elevating intense consumerism because when people watch it, when they consume the social media, they're like, I have to have that thing, too.
00:30:58.000 I need that fancy bag. And most people go on a deck to have those things. So I'm not a fan
00:31:03.660 of intense consumerism. Let's talk a little bit about their spending.
00:31:07.660 Yes. So I want to say something. I have a slightly different perspective. What I get
00:31:13.600 upset about is the influencers who have a closet full of Louis Vuitton bags and act like it's no
00:31:18.640 big deal. When they use it as a baby bag, because we're both moms, baby bags get gross. Don't use
00:31:25.940 Louis Vuitton as a baby back. It's gross. Use a gym bag or whatever. You know, the one that 0.89
00:31:29.860 somebody gave you or a hand-me-down. It's going to be disgusting in about a minute. So don't do
00:31:33.760 that. But, you know, so I don't like when people have nice things that they don't respect.
00:31:38.120 I loved this video that Macy did about how she always dreamed of, and Macy for context,
00:31:44.620 was pregnant at 19 by her boyfriend, had to drop out of college where she was a tennis star.
00:31:49.300 Her boyfriend then unexpectedly died, I believe in a car crash and she had the baby and so on.
00:31:53.940 So this is no one, like this girl, like was working hard in college as a tennis star.
00:31:58.160 And then all this, you know, stuff happened to her.
00:32:01.500 And now she's a decade later launching her brand.
00:32:04.060 She was like, I'm finally able to buy this bag that for me was my goal.
00:32:08.840 She talks about it as her goal.
00:32:10.100 This is one of the things she wanted to have enough money that she had enough disposable 0.96
00:32:13.440 money that she could reward herself buying the handbag of her choice for herself, not
00:32:18.340 a man buying it for herself with money that she earned.
00:32:21.140 I applaud that kind of consumerism. It's one bad. It represents a goal. It has meaning. It is special, and it will be coveted. That is very different from having to have, you know, six pairs of Golden Goose $600 sneakers because, you know, the other women that you have lunch with also have that, right?
00:32:39.140 so i think it's important that we frame it correctly i think the message macy was saying was
00:32:43.680 women or anyone watching if you work hard for a decade even though all this bad stuff happens to
00:32:50.360 you work really hard and it is okay to buy yourself one handbag totally you know what i 1.00
00:32:56.660 mean yeah so that i think that framing it that way and remember none of these women yeah they're 0.73
00:33:02.320 pretty they're cute they're dancing there's a million cute dancing women on tiktok these women 1.00
00:33:06.800 have managed to break through through whatever and good for them and so let them enjoy it and 0.99
00:33:14.260 i don't see them spending so recklessly i i don't like you know that i stopped watching a lot of the
00:33:18.940 housewives stuff because it just became too much it was like this is ridiculous they don't even
00:33:23.100 own this stuff anymore they're just renting houses to look fancy right this is the opposite of that
00:33:27.520 this is someone who's like look i had a baby at 19 after my boyfriend was killed i recovered i had
00:33:34.100 another baby. I'm trying through IVF. You know, she's spending a lot of money on IVF to have
00:33:38.480 another baby because I want to have more children. And this is the one thing I bought for myself
00:33:44.220 that's totally frivolous. And she talks about it. She knows that it's not something she needed,
00:33:48.720 but it was something that was meaningful to her. And so for that, I really applaud that. And look,
00:33:54.000 their ads show that their ads, it's very clear. They write hashtag ad, they write partner,
00:33:58.800 you know people they're watching this stuff you know what's up you know they're influencers you
00:34:04.720 know they're using this shampoo brand which they just discovered recently and they absolutely love
00:34:08.460 because they're being paid because it says they're being paid so that's okay let them earn their
00:34:12.580 money that is a fair defense that is a fair defense well and also let's be honest they're
00:34:17.960 getting almost everything in their life for free now now now now well and i you know if they needed
00:34:24.560 investing advice, they should call you. I hope they will. I am here for you, ladies. I am
00:34:29.700 absolutely here for you. And like I said, I'm cheering them on. I think these women work so
00:34:34.480 hard in a very sometimes toxic workplace. Let's call it what it is. Because a lot of the time 1.00
00:34:40.920 they're doing these videos and the husbands are in the back looking kind of annoyed. And maybe
00:34:45.660 it's an act sometimes, but I don't think it always is. I think now the husbands are on board because
00:34:50.280 they're making so much money. And also because the spotlight is on the husbands. And if they're
00:34:54.800 jerks, people are going to know to some degree, there's only so much you can hide. And I think 1.00
00:34:59.800 a couple of the husbands are wishing, you know, like the spotlight. I mean, I talked about Jen's
00:35:04.540 husband, this woman, Whitney's husband, also not a flattering portrayal, right? And now they kind
00:35:10.340 of see, I don't think that they saw themselves and seeing that sort of self-reflection, I think
00:35:16.160 is a really rude awakening.
00:35:17.840 And I love the fact, by the way, 1.00
00:35:19.660 that these women, 0.97
00:35:21.040 if they stay with their husbands,
00:35:22.280 and I hope every marriage stays intact
00:35:23.980 if it's meant to be, of course,
00:35:25.800 they can leave if they ever want to
00:35:29.860 because they have the money to leave.
00:35:32.100 And that is really powerful in a relationship
00:35:34.140 because you know you're there
00:35:35.360 because you want to be there,
00:35:36.640 not because you have to be there financially. 1.00
00:35:39.360 And I love that these women now have the power 1.00
00:35:41.340 to live their lives as they see fit.
00:35:44.580 One of the women in the show,
00:35:46.160 um leila recently left her husband she's newly divorced we don't get into the circumstances
00:35:51.800 of what happened other than she was so young she's now 22 i mean she was like 19 and pregnant right
00:35:58.160 but yeah she could she could leave she could leave she couldn't leave right yeah yes there 0.97
00:36:04.040 are options so i love that women have options and i love that for these women that they created
00:36:08.780 that they create their husbands despite their husbands and despite their community there and
00:36:14.500 despite their community. Exactly. Exactly. It's I find the show empowering. I do. I do. In a lot
00:36:22.180 of ways, because, you know, you could also say, oh, well, it's just the Mormon community is so 0.88
00:36:26.820 strict. No, the world also makes it hard for women to make money, to be breadwinners. So it's not 0.98
00:36:34.680 just the Mormon community. No. And I would say that I'm not an expert on religion, but there
00:36:40.060 are many religions that make it very difficult for women to earn money i mean let's just you know 0.98
00:36:46.840 let's just in our minds like think about different countries yeah we have in the united states in
00:36:51.540 america but there's other countries where women aren't even allowed to um speak yes yes weirdly
00:36:56.900 weirdly i am allowed to speak weirdly i am an expert on religion um and one of one of one of
00:37:04.540 my superfluous master's degrees was a master in religious studies in religious studies from from
00:37:10.500 nyu yeah and and and i will say yes you are absolutely correct that i mean for the majority
00:37:15.880 of human history um across the majority of the world until very very recently it has been very
00:37:22.740 difficult for women to make money or break free from the patriarchy um within most religions so 0.99
00:37:29.640 yes yes and to this day as i said there's a country that i recently heard about that women 0.99
00:37:34.500 can't speak. Many countries' women can't drive. They can't go somewhere without someone like a 0.76
00:37:39.100 supervisor, a male supervisor. And even in the United States, there are subcultures where, 0.99
00:37:45.500 because of religion and beliefs in the community, the women are very limited. And even, remember,
00:37:50.620 in our general society, what was it? I forget, this is him on me because I'm a financial expert,
00:37:55.640 but it wasn't until not that long ago, I think in my lifetime, having been born in the 70s,
00:38:01.380 that women could have their own credit card.
00:38:03.640 Yes, yes, indeedy.
00:38:05.100 So, you know, let's not judge too much, 1.00
00:38:07.700 but these women are empowered.
00:38:11.540 They are thriving despite a very difficult environment
00:38:15.280 and we applaud them for their financial savvy.
00:38:19.900 And I just hope that they keep as much as they earn
00:38:22.640 and that they do invest it and watch it grow
00:38:25.700 and don't just spend.
00:38:27.020 But they don't seem to be the hugest spenders.
00:38:29.520 they're wearing sweats most of the time i would imagine they are expensive sweats they are expensive
00:38:34.700 they are but i don't think they're paying for them they're not and they're traveling but i don't
00:38:38.780 think they're they're being they're paying i think they're being paid to travel as you said a lot of
00:38:42.680 their life is quote free right now and i hope that the cash that they receive is being well invested
00:38:48.660 i hope part of taylor's team includes a very ethical financial advisor and i hope anyone that
00:38:55.120 gets married taylor um gets a really good prenup yes get that prenup girl get that prenup yes yes
00:39:03.900 yes so we wish them all well we wish them all well we wish them all prenups yes um absolutely
00:39:11.220 bobby tell everyone where they can find you thank you so much um you can find me on instagram at
00:39:17.920 bobby revel when i'm not the active these days but that's where i am where i really want you to
00:39:22.300 find me is my newsletter, which is on Substack, just like Joe's, because I think we link to each
00:39:27.260 other. But my newsletter there is called, yes, it's called Financial Wellness with Bobbi Rebelle.
00:39:32.360 And that's because I want everyone to have a healthy attitude towards money. So Financial
00:39:36.200 Wellness by Bobbi Rebelle. Yay. And I, yes, I can't say enough how much I love this newsletter.
00:39:41.580 It, you know, it just reminds me, reminds me all the time that I want to, that I want to be more
00:39:48.740 serious with my money, that I want to be better with my money and that financial wellness is just
00:39:53.880 as important as all other kinds of wellness. Thank you. And I do a lot of fun things. You
00:39:59.520 caught this one. I did a lot on the Dallas Cowboy cheerleaders. I do a lot of, I try to find things 0.99
00:40:05.800 that are relatable to people and put a spin on it so that people can see it from a different
00:40:11.080 perspective. I think I did that with this, with the Dallas Cowboy cheerleaders. I talked a lot
00:40:15.700 about how underpaid they are
00:40:18.480 and how offended I was 1.00
00:40:19.820 by the female, 1.00
00:40:21.280 I think it's the owner's daughter,
00:40:23.000 talking about that
00:40:23.680 they should just do it for fun.
00:40:25.480 Yeah.
00:40:25.640 And then are like,
00:40:26.360 it was so disgusting.
00:40:28.080 I just was so mortified. 0.87
00:40:29.500 It's disgusting.
00:40:29.880 It was disgusting.
00:40:30.780 So if you sign up for my newsletter,
00:40:32.380 you can also see
00:40:33.180 all the previous newsletters there
00:40:34.700 and check it out.
00:40:36.380 And I love suggestions.
00:40:37.840 So write to me.
00:40:39.880 Yay.
00:40:41.060 And that is all we have for today.
00:40:42.980 I loved having you here with me.
00:40:44.480 follow bobby's newsletter financial wellness she's great you're really really gonna enjoy it
00:40:52.340 as always you can follow us the show at the over the influence newsletter and buy yourself some
00:40:59.860 sicilian inheritances it really is just like the best holiday present for someone that you love
00:41:06.420 or or also someone that maybe you you don't love uh but that you wish was a better person
00:41:12.300 And as I said earlier, everyone is lying to you. The trashiest, most fun, most gonzo bananas thriller
00:41:20.340 that you've ever read is now available for pre-order in all the places.
00:41:25.880 Now go do something nice for yourself. You deserve it.
00:41:42.300 Transcription by CastingWords
00:42:12.300 You