Under the Influence (with Jo Piazza) - January 16, 2025


Protecting Kids and Teens on Social Media, A Talk With Nicole Lopez of Meta

Topics
A Revolution for Women's Work and Ambition with Neha Ruch Surviving Shame

Episode Stats


Length

50 minutes

Words per minute

159.34

Word count

8,069

Sentence count

478

Harmful content

Misogyny

3

sentences flagged

Toxicity

6

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Topics generated with Qwen2.5-3B-Instruct.
00:00:00.000 Hey all, Jo here and you are listening to Under the Influence.
00:00:12.320 Before we dive into today's episode, I want to share some very exciting news with all of you.
00:00:18.120 We are wildly close to hitting my personal goal of selling 100,000 copies of the Sicilian
00:00:24.040 inheritance. A hundred grand. That is a big freaking deal. And we are so close because of
00:00:31.480 all of you reading it and sharing it and buying it for literally all of your friends and for
00:00:36.640 strangers. Yeah, some of you have bought the book for strangers. And you know what? I love you more
00:00:41.600 than the others. I do. So now I'm going to ask you for a massive favor. I'm going to ask you to keep
00:00:48.340 doing it. Keep shouting about this book from the rooftops. Keep buying it for your checkout clerk
00:00:54.420 at Trader Joe's because they want to read it. They do. I promise you. There are so many reasons
00:00:59.440 that I want to get this book into more people's hands, but the most important one to me is to 0.99
00:01:04.120 prove that women's fiction with strong, badass characters who want to take down the patriarchy
00:01:10.360 can succeed and thrive in the marketplace. Because when that happens, we're going to see more of it. 1.00
00:01:17.320 publishers are going to acquire more of it. We have power over what ends up on our bookshelves.
00:01:23.080 So let's do this. Thank you, thank you, thank you. And I love you. I do.
00:01:29.720 Today's episode is an interesting one to release right now. When a representative from Meta reached
00:01:36.760 out to me last year and asked me if I wanted to interview Nicole Lopez, the platform's global
00:01:42.240 director of youth safety for both Facebook and Instagram, I was like, have you have you listened
00:01:49.800 to this show? You know how I feel about social media. But yeah, they've listened. They've listened.
00:01:56.620 They know. And Nicole was more than willing to come on and be a completely open book when it
00:02:02.060 comes to how Instagram is trying to support parents and teens. I talk about my concerns about social
00:02:07.540 media on a weekly basis. You hear about them all the time. And I worry for us. But more than that,
00:02:14.920 I worry about our kids. And I really wanted to hear right from the horse's mouth about what
00:02:21.600 the platform is actually doing to protect teens and kids so we can continue to have an open
00:02:26.980 discussion about whether it's enough and whether it has to change even more. Now, we did this
00:02:33.320 interview before two things happened. We did it before Meta made significant changes to its
00:02:38.360 fact-checking rules, effectively ending its third-party fact-checking program in favor of
00:02:43.740 a community-driven system. So we're not getting into that today, but we will. We will. It was
00:02:49.600 also before Meta leader Mark Zuckerberg gave his interview to Joe Rogan arguing in favor of
00:02:56.060 masculine energy in the workplace. I still don't know what that means, and I know I don't want more
00:03:03.460 masculine energy in my workplace, but again, that is something we're going to talk about in a future
00:03:08.180 episode. Today, it's just Nicole and I digging into what the platform has been doing for kids
00:03:14.500 and parents and, frankly, what it can be doing more of.
00:03:25.260 Hey, Nicole.
00:03:26.980 Hello, Joe.
00:03:28.380 How you doing?
00:03:29.980 You know, I'm doing okay.
00:03:31.780 I had a rough morning.
00:03:33.240 My kids went back to school today after two plus weeks.
00:03:37.420 And transitions are especially hard.
00:03:41.220 They're both tweens now.
00:03:43.100 They had their birthdays.
00:03:44.500 And so this morning started off rough, but I'm in a better place now.
00:03:48.580 And I'm actually very excited to talk to you.
00:03:50.280 So it's the highlight of my day.
00:03:51.740 Yeah, no, same highlight of my day.
00:03:53.360 And also, was that the longest holiday break that's ever been?
00:03:56.880 Yeah, it was pretty long.
00:03:58.880 I felt like it was never ending.
00:04:01.060 You know, there was quality time.
00:04:03.120 So there were some silver linings to it.
00:04:05.060 But there were also a lot of asks for screen time.
00:04:09.540 There was no structure.
00:04:11.440 So I'm happy they're back in school.
00:04:13.480 I'm happy they're back in school.
00:04:14.940 And I'm grateful for our educators.
00:04:15.920 Very grateful.
00:04:16.580 So grateful.
00:04:17.240 They are doing a large work.
00:04:19.480 God bless them.
00:04:20.720 And yeah, just happy to be a human again and doing this, which is a lot more fun than,
00:04:29.820 you know, making unending snacks and building bath bombs. 0.98
00:04:34.500 I built bath bombs this break, which was so dumb. 0.99
00:04:37.560 Just the worst. 1.00
00:04:38.520 Just dumb and messy. 1.00
00:04:39.640 Never do it. 1.00
00:04:41.100 Never do it.
00:04:41.500 Mine are a little bit older than yours, so we're past the bath bomb stage, although you are a far more thoughtful and better parent than I am.
00:04:50.020 I never delved into the bath bombs or glitter or any of that stuff.
00:04:55.840 You just do it when you're desperate, okay?
00:04:57.240 You do it when you're desperate.
00:04:59.080 I'm not a good mom.
00:05:00.300 I'm just a desperate mom.
00:05:02.480 Whatever it takes.
00:05:03.480 Parenting is hard.
00:05:04.700 So hard.
00:05:05.400 It's so hard.
00:05:06.080 Yeah, which, you know, dobtails into what we're talking about today.
00:05:11.500 is parenting harder now than it was pre-social media?
00:05:16.260 I think parenting was always hard.
00:05:17.960 I mean, people said to me the other day,
00:05:19.100 they're like, wasn't it so much easier
00:05:20.640 before kids had cell phones?
00:05:21.880 And I'm like, well, then my mom didn't know
00:05:24.180 that I was drinking 40s in the Oxford Valley
00:05:26.000 mall parking lot.
00:05:28.860 And if she wanted me, she had to beep me.
00:05:31.820 So I don't know.
00:05:32.720 We're the same vintage.
00:05:34.120 Yeah, yeah.
00:05:35.080 Like, I don't know the answer to that.
00:05:37.060 I think it's always been hard and weird and strange.
00:05:40.240 and I was thinking about what to ask you today.
00:05:43.520 Yeah.
00:05:44.240 As I was thinking about it,
00:05:45.480 I just kept thinking,
00:05:46.240 you have such a hard job.
00:05:48.760 It's funny.
00:05:49.420 You're not the first person who's told me that
00:05:51.220 and I agree.
00:05:51.860 It is a hard job.
00:05:52.780 I mean, it's a hard job.
00:05:55.880 It's a really fulfilling one too.
00:05:58.020 And so there are those moments
00:05:59.280 where I look at what I do
00:06:01.680 and even in the toughest moments,
00:06:03.960 I feel really, really good
00:06:06.420 and motivated to continue doing it.
00:06:08.520 But yeah, it's hard.
00:06:09.200 Yeah, it's hard. It's a big job. I mean, when you think about it, I say this all the time. This is a show about social media, which is something I never thought I would be doing. It's like I went to school for this, but things keep coming up. And as a reporter, I keep investigating them.
00:06:24.740 I think social media is changing our world more than almost anything else right now in so many
00:06:32.260 ways. Economics, how we parent, how kids want to be parented, and not to mention psychologically
00:06:39.440 and everything. So what you're doing in figuring out how children will manage all of this,
00:06:46.440 it's got to be a weighty topic for you, especially as a mom of tween kids.
00:06:51.100 Yeah, I think it is. I mean, going back to your original question about how parenting is different now as compared to when we were kids growing up, I think there are a lot of the same themes that are there. I just think it's a unique time and it's not just social media.
00:07:07.680 I look at all of the stressors and factors that are impacting youth and kids, not just teens, but younger kids, too.
00:07:16.840 And it's, you know, everything ranging from economic instability, like you said, to a shortage of mental health specialists in schools, you know, public schools.
00:07:27.740 You know, there are so many I think you've talked about this in some of your prior episodes, but, you know, the pressure to be perfect and academic pressure and kids are talking about getting into college earlier and earlier and, you know, what jobs they're going to do.
00:07:43.260 So I think it's just it's a different time than when we were kids.
00:07:48.160 But I think parenting in and of itself is hard and it's complicated.
00:07:52.020 Yeah, it is.
00:07:52.960 It is.
00:07:53.400 and i think parenting in the age of phones is complicated i've look i've got a seven
00:08:00.060 a five and a two it took me a second to be like what what are they again uh but we're already
00:08:07.760 there okay my kids take my phone all the time they know how to do pretty much everything with it
00:08:12.440 we don't watch a ton of youtube but we watch some youtube mostly mark mostly mark rober
00:08:18.720 who I'm obsessed with. He is pretty much my favorite celebrity of the moment. And I desperately
00:08:25.760 want to have him on this show. But then it bleeds over into so much crap. My kids know what Instagram 0.99
00:08:29.860 is. They know what TikTok is. I want to go broad and then we'll go very narrow. But what is Instagram
00:08:37.820 doing right now? What have you been working on to try to make this world better for both kids
00:08:45.740 and for their parents? It's a good question. We're doing a lot, and I think I want to focus on some
00:08:51.280 of the recent developments. But let me take a step back, Joe, and it might help for me to explain a
00:08:55.620 little bit of what I do and the teams that I work with. So I oversee a team of subject matter
00:09:03.980 experts, and I work very closely across the company with my team and with other teams on
00:09:09.620 all things that relate to youth. So anytime a product team or a policy team is contemplating
00:09:16.560 developing an experience, a feature that impacts teens, they work with my team to ensure that
00:09:23.680 we build safe and age-appropriate and positive experiences for teens. And part of our work is
00:09:29.660 working internally with our subject matter experts, but we also, my team liaises with
00:09:35.580 parents and experts, civil society groups, regulators, teens. And the idea is we want to
00:09:45.840 get a diverse range of perspectives that we bring to the table because we know that we as a company
00:09:51.640 don't necessarily have all the answers. So we do want to bring in that diversity and to make sure
00:09:57.320 that we're thought partnering in the right ways. And so we started thinking through actually kind
00:10:04.720 of talking on what you raised earlier about what the parent experience is like right now. And we
00:10:10.020 know, and it's been covered in the news ad nauseum, that parents are overwhelmed. And I'm going to
00:10:16.000 take off my meta hat to say I'm one of those parents. Yeah. And because we know that parents
00:10:21.080 are overwhelmed, we started looking at how to get parents to feel more confident that their teens
00:10:27.420 can use social media in ways where parents are not worrying about unsafe or inappropriate
00:10:34.240 great experiences. And so we embarked upon, you know, an exercise or an experience where we met
00:10:44.000 with a lot of parents. We met with a lot of teens. We met with a lot of experts and we listened to
00:10:51.700 their concerns. And the idea here was that we wanted to make sure that parents felt good,
00:10:55.760 but also that teens felt supported when they were using our apps. And we ended up building out and
00:11:02.920 launching our, you know, teen accounts experience, which we launched in mid-September in the U.S.,
00:11:11.140 Australia, Canada, and the U.K., and we're rolling it out to the rest of the world.
00:11:16.900 That's where we started. And the idea was that we wanted to reimagine millions of teens' experiences
00:11:22.800 through these new features. And essentially what it is, is we are automatically defaulting
00:11:31.060 all teens into built-in protections. And it ranges from private accounts to messaging restrictions
00:11:38.760 to content restrictions. I know you care deeply about sleep because you've talked about it,
00:11:45.720 but we have a sleep mode feature that mutes notifications at night. And I can get into
00:11:51.300 the specifics of all of them. But the idea was that in listening to parents, we heard themes.
00:11:57.160 and the themes were, and they really boiled down to three areas. It was that parents were concerned
00:12:02.800 about the contact that their teens are having online. Yeah. Parents were concerned about the
00:12:08.160 content that their teens were seeing online. And of course the battle in our household. And I don't
00:12:14.420 know if you're there yet with your kids, cause they're a little younger than mine, but how much
00:12:18.120 time are your teens spending online? So we took those three themes and we mapped it out to this
00:12:25.780 experience. And the only other point I would make, which I think is an important one,
00:12:30.060 is that we also, through meeting with experts and also looking at not only parents' concerns,
00:12:37.200 but we looked at, you know, external, the external landscape, like, you know, what the AAP says,
00:12:43.360 the APA, other expert groups, we recognize that while every teen is different, right? Like,
00:12:51.520 no teen is the same. There are developmental differences between, say, a 13-year-old
00:12:57.280 and a 17-year-old, right? 13-year-old might be in eighth grade, getting ready for high school.
00:13:03.360 Maybe like me, wasn't really going through puberty yet. It was just the beginning of it
00:13:08.360 versus a, you know, 16 or 17-year-old might be driving, might be taking AP classes, juggling work,
00:13:15.300 whatever situation they're in. And so because of that developmental difference,
00:13:18.700 we decided to treat younger teens a little differently than older teens in that we
00:13:26.600 put everybody into these default protections but teens under 16 can only change the settings that
00:13:34.140 we place them into with a parent's permission and without that parent's permission they're stuck
00:13:40.460 in more restrictive settings versus an older teen can stand them if they want to or they can decide
00:13:45.740 to relax them. So the idea here is we want to create opportunities for parents to be involved,
00:13:53.140 right? Because we know that parent involvement is beneficial. But at the same time, if a parent
00:13:58.420 is overwhelmed, they don't want to be supervising their teen, they should rest assured that their
00:14:04.620 younger teen is going to benefit from these restrictive defaults and safeguards that we
00:14:11.560 have in place. Well, and I think that's something parents say a lot to me. They're like, look, I
00:14:16.300 don't want to police this. I'm already policing and micromanaging everything else in my life.
00:14:23.920 I'd prefer a company that did it for me. I'd prefer government regulations. I'd prefer a
00:14:30.100 safety net that is just not me here. I think every family is different. And again, there's
00:14:37.760 some parents who want to be heavily involved. And the point here too, Joe, is that if a parent
00:14:43.620 opts in to supervising their teen, which a lot of parents want that experience,
00:14:50.560 they can go further with the restrictions. And if they want to, they can limit what hours of day
00:14:58.740 their teen is on Instagram. They can hard block their teen during school hours, or they can say,
00:15:03.920 you know what, I don't want my team to have access to Instagram between, you know, 9 p.m. and 7 a.m.
00:15:10.260 So we give parents that ability to go further than what we've done, but we also want them to
00:15:15.160 feel like if they don't want to get involved, they can, you know, sleep at night knowing that
00:15:20.660 we have these safeguards in place. So it's a delicate balance. And, you know, so far it's
00:15:26.800 resonating really well with people that we've been talking to. So I'm personally really excited
00:15:33.560 about it and my team worked really hard as did all of the other teams across the company to make
00:15:39.820 sure that you know we started building out these features in the right way and you know there's
00:15:45.220 more to come I'm sure. I'm sure and I'm sure it wasn't easy because I know this is a huge company
00:15:52.480 now huge and any company has a ton of bureaucracy and so many stakeholders and even people who who
00:15:59.660 are trying to do all of the best things face so many challenges. So let's give you a round of
00:16:06.360 applause for trying to do all of the things. I will take a round of applause. You should take it.
00:16:11.320 Everyone should take it because it's hard. I'm patting myself on the back, but it was a huge
00:16:14.440 team effort. I was one very small piece in it. There were so many people I work with
00:16:20.820 who are really, really passionate and mission driven. And it's a testament to their work that
00:16:29.040 we deliver this experience and also that we care about, you know, and we want to support parents.
00:16:35.020 I think that's a really important piece to the puzzle, too. I want to take a quick break. And
00:16:40.620 then my big question that I want to come back with is, I love this, and it seems like a great
00:16:49.080 idea, one, if a parent can be involved, and two, if someone is being honest about their age,
00:16:57.680 what happens when a kid when you don't when you can't identify someone who's a child or what
00:17:03.400 happens when kids don't have parents around let's go the complete you know extreme uh a kid in in
00:17:10.060 foster care yeah age is a really tricky issue so i want to like peel apart a couple of the issues
00:17:26.800 that you just raised. But when it comes to age, it's really tricky because we know that people,
00:17:32.540 especially teens, might lie about their age. And it's not just a meta issue.
00:17:37.820 No, it's the world.
00:17:38.860 It's an industry-wide issue.
00:17:40.480 I had a fake ID when I was 16.
00:17:43.520 You're not the only one. I'm not going to admit anything here. I have a baby face,
00:17:47.980 so there's no way I could have passed for 21 at 16. But it's an issue. And we have a number
00:17:56.380 of things that we do internally
00:17:59.960 to make sure that we're putting teens
00:18:02.540 into age-appropriate experiences.
00:18:04.820 And it ranges from, you know,
00:18:07.000 making sure that people state their age
00:18:08.760 when they open an account
00:18:10.040 to using machine learning and AI
00:18:12.460 to catch age liars.
00:18:15.840 How does that work?
00:18:17.360 How does AI catch an age liar?
00:18:19.280 So there are a number of things that they do.
00:18:21.140 We look at signals.
00:18:22.540 We look at everything from whether
00:18:24.680 somebody says, you know, if they claim that they're over the age of 18 and we start seeing
00:18:31.360 signals of friends posting on their page, you know, happy 14th birthday, that's a signal to us
00:18:38.880 that they're lying about their age. We also, if we pick up on those signals that people are lying
00:18:44.760 about their age and claiming that they're over 18, but they're actually under 18, we at that point
00:18:49.900 checkpoint them and we give them different options because we know that not everybody
00:18:54.560 may have an id depending on remember we're a global company so not everybody's going to have
00:18:58.560 a driver's license at 16 but we offer you the option of either providing some form of
00:19:04.500 identification which we check or you can use our selfie um we have a selfie tool through yodi it's
00:19:12.660 like a face based age prediction tool and it's really cool and other companies do it too but
00:19:17.860 Basically, you take a selfie from different angles.
00:19:19.960 Yeah, I take a selfie from different angles.
00:19:21.600 If you're lying about your age, we will force you.
00:19:25.040 We will compel you, Joe, to check with an ID or with a face selfie.
00:19:31.340 But the point is, there are a lot of different things that we do on the back end to ensure
00:19:36.820 that teens are getting age-appropriate experiences.
00:19:39.660 The problem, though, that we're seeing, and this is another, I don't want to veer off
00:19:43.720 topic here, but it's not just us who are facing these issues.
00:19:47.260 It's across all of industry. And right now we don't really have great solutions to not just dealing with it on our app, but dealing it across all of the apps where these issues are coming up. So we are pushing for legislation to address this issue. So that's another topic.
00:20:04.720 But the other point you made about, you know, foster care and parents is that not every teen comes from a family where they live with their bio parent.
00:20:15.420 And so when we talk about parent supervision or parents, we're actually talking about a person's guardian.
00:20:22.220 So it's not a misnomer because we have a lot of parents who are overseeing their teen's experiences, but it might be a guardian.
00:20:28.440 It could be an auntie.
00:20:30.200 But the idea is you have to be over the age of 18.
00:20:33.380 And we have a number of restrictions in place and signals to ensure that the person who is supervising the teen is actually a guardian, if not a parent.
00:20:45.400 But what if there is no one supervising?
00:20:48.820 So if there's no one supervising, there's a kid who is a more vulnerable teenage age.
00:20:55.420 You know, I'm thinking 12 to 16.
00:20:58.000 It's a different kind of brain.
00:20:59.260 um and so and there's no there's no grown-up available yeah what are what are what are the
00:21:06.660 things that are going to protect them yeah so again if there is no parent to a younger teen
00:21:13.720 who's in the mix we designed our teen accounts features to ensure that that younger teen even
00:21:22.380 without a parent being involved is protected. So again, going back to the three buckets of issues
00:21:29.600 that we address through teen accounts, it's first, who can contact the teen? And so by default,
00:21:36.500 again, without a teen doing anything, if you're 13 years old, you open your first teen account,
00:21:42.720 we are defaulting that 13-year-old into a private account, and they can't get out of it. They're
00:21:48.380 stuck in that private account, which means that the only people who are going to be able to
00:21:52.300 see the content that they post or who they follow and who follows them are people who they are
00:22:00.780 following as well, who they're connected with. So the public cannot see what the 13-year-old is
00:22:06.640 doing. We also restrict messaging, meaning that teens are placed, a 13-year-old is placed into
00:22:13.760 the strictest messaging setting so that they can only be messaged by people they follow or already
00:22:19.660 connected to. And that also includes teens, meaning that if a 13-year-old, you know, is not
00:22:26.360 following or is not connected to another teen, that other teen cannot message them. We also,
00:22:33.700 in addition to the privacy and messaging restrictions for a younger teen, we also
00:22:39.020 default them into content defaults. And that includes, you know, taking a step back, we remove
00:22:49.480 any content just in general. Any content that violates our community standards is removed for
00:22:56.200 everybody, whether it's you, Joe, or me, or a teen. If content violates our standards, we remove it.
00:23:02.560 But we go further for teens. We hide what we deem age and appropriate content that we've
00:23:08.220 defined with the help of experts. And now with teen accounts, we're also defaulting teens into
00:23:14.560 the strictest settings in terms of the content that we recommend, which means that they're less
00:23:20.680 likely to see problematic or like spammy content. And we're also turning on the most restrictive
00:23:26.720 version of our anti-bullying feature called hidden words. So that like, if again, if you're 13,
00:23:32.240 you're not going to see offensive words or phrases. And then the last area that I talked
00:23:38.100 about earlier, which is time management, we again are defaulting all younger teens into getting
00:23:44.220 notifications. If they hit the 60 minute mark each day, they'll get a notification. Hey,
00:23:50.600 it's time to get offline. And then at night between 10 PM and 7 AM, we mute notifications
00:23:56.680 and we send auto replies to DMs that they get.
00:24:00.380 So the idea here is that they're stuck in those settings.
00:24:03.600 And that's automatic.
00:24:04.680 They're just automatic.
00:24:05.560 If they're a teen, that's it.
00:24:07.420 Yeah, that's it.
00:24:08.340 Because I also get that notification sometimes
00:24:10.320 that you have exceeded your 15 minute limit.
00:24:13.040 I'm guilty of it.
00:24:13.680 Would you like to extend?
00:24:16.040 And I'm like, correct.
00:24:16.920 Yeah, because I can.
00:24:18.880 Yeah, so again, this is all younger teens
00:24:21.420 stuck in these settings.
00:24:23.340 And your parent doesn't have to supervise them.
00:24:25.200 Now, if they decide that they want parent supervision, they can ask their parent to
00:24:31.760 supervise them.
00:24:32.440 And then we're enabling and encouraging a 13, 14, 15-year-old to talk to their parent
00:24:39.660 about like, are they mature enough to go from private account to public account?
00:24:44.980 That's a conversation they can have with their parents.
00:24:47.600 But if their parent or guardian is not in the mix, they are stuck in those protections.
00:24:52.680 And talk to me a little bit more about these anti-bullying initiatives. I'm not there yet
00:25:03.760 with my kids. Thank God, I know I will be at some point. But how does that work? How do the words
00:25:10.960 filters work? What are all of these things? Yeah, so there are a number of anti-bullying
00:25:16.940 measures that we have in place um you know you're familiar with these but um probably or hopefully
00:25:24.280 maybe not but you can block people you can report content oh yeah i block i block all the time yeah
00:25:30.880 they're they're i mean that makes me sad but um there are a number of tools that exist already
00:25:38.180 and the reason that we have such a menu of tools is because we've worked with experts and groups
00:25:45.440 like Thorn and other groups that have told us that sometimes teens don't feel comfortable
00:25:50.700 telling their parents that they've been bullied.
00:25:53.480 And in the moment, we want to give them a range of options that they can utilize so
00:25:58.100 that if they want to report somebody or block somebody, they can do it.
00:26:01.900 There's another feature that I actually really love that we developed with our bullying
00:26:06.540 experts, and it's called Restrict.
00:26:08.280 And essentially what it does is it gives teens the ability to remove somebody and kind of
00:26:15.020 place them in the other room without that person knowing that they've been removed. So they're not
00:26:19.800 technically blocked, but anytime that that person posts something or comments on the teen's page,
00:26:27.340 the teen won't see it, nor will other people. And we actually developed that with teens and with
00:26:32.860 bullying experts. So those were some of the existence. So it's not like the bully thinks
00:26:36.980 that they're still bullying, but no one can see the bully. Nobody can see it. And it's protective
00:26:40.760 of the teen. And I mean, it's a fascinating, very, very, not to use a bad pun, but a very
00:26:47.560 meta way to think about bullying. It's subtle. Not meta in the company, but meta is just like
00:26:52.100 meta. I got it. I got it. It's subtle. It's subtle. And then, you know, with the hidden,
00:26:56.220 with the hidden words, that is a tool that not only allows us to filter out, you know,
00:27:04.700 terms and words that might be offensive, but we also give teens the ability to add their own
00:27:12.380 words, phrases, emojis that are specific to them because every person's bullying experience is
00:27:20.220 different. And what might be offensive to me might be fine for you. And so we also want to make sure
00:27:25.660 that we give teens the ability to personalize the word list in addition to all of the words that
00:27:31.140 we're filtering out. So those are some of the recent changes that we've made. And again,
00:27:36.200 we're automatically defaulting all teens into the hidden words feature.
00:27:41.900 Yeah. I talked to one 16-year-old girl who's very popular on both TikTok and Instagram,
00:27:47.820 and she was bullied for her large forehead. And her word that she had to block was forehead. 1.00
00:27:53.760 Right.
00:27:54.920 Things you wouldn't think about.
00:27:56.660 No. Again, polling is hyper-specific to you. And so, yeah, it's really tricky. So that's why we add these features to provide that nuance and flexibility for people.
00:28:10.480 Okay, we're going to take one more quick break and we will be right back.
00:28:14.220 and we're back i have i have a quick diversion how do you end up in this job
00:28:27.460 a series of twists and turns so i'm a lawyer i still have my bar card i started out
00:28:36.140 you know i started out a big firm i was a prosecutor for eight and a half years
00:28:42.060 and then pivoted back to litigation for a little bit.
00:28:45.840 And then I had this existential, I guess I could say it's not a midlife crisis because
00:28:52.780 it was pre-midlife, but an existential career crisis where I had two kids and I was really
00:28:58.400 trying to figure out where I wanted to go.
00:29:02.040 And I spent a good couple of months meeting people and literally just cold calling people
00:29:09.060 through LinkedIn.
00:29:09.740 I mean, I once got invited to a yoga Pilates teacher's mutual friend's house.
00:29:21.060 I reached out to her and I said, I'd love to know more about your career trajectory.
00:29:24.920 She said, come over for dinner.
00:29:26.900 And so I went to this woman's house for dinner and she talked to me about how she ended up
00:29:33.260 in tech.
00:29:34.040 So I listened to a lot of people's stories.
00:29:36.400 I'm actually, I'm the daughter of a journalist like you who went to the Columbia J school too.
00:29:41.640 And so my mom said, just listen to people, figure out what they did with their careers,
00:29:45.840 and that will give you ideas.
00:29:46.880 And so eventually I met somebody who was overseeing trust and safety at a tech company.
00:29:53.400 And he met me and we immediately clicked.
00:29:56.480 And that's how I ended up pivoting to tech.
00:29:58.780 But in terms of my passions, I've always been very mission driven.
00:30:03.480 I've always focused on advocating for other people, especially vulnerable people.
00:30:10.960 And when I was a prosecutor, I was instinctively drawn to working on domestic violence cases, child cases, and then working with gang violence victims, including a lot of teens and community members.
00:30:27.300 So that's always been my passion. And then I think after having kids, it became much more important to me to work on child related issues. So that's that's how I ended up in this line of work. But it wasn't a linear path.
00:30:44.520 Well, I mean, I like to hear that because I feel like I'm pivoting careers every five
00:30:49.080 minutes at this point, as is a lot of our audience.
00:30:52.620 We're all navigating this brave new world.
00:30:56.020 And, you know, I tell people all the time, I'm like, just have a conversation with everyone
00:31:00.360 about what they do because you never know what you want to do next.
00:31:03.640 I agree.
00:31:04.600 You never know.
00:31:05.760 And I think the power of connections is a strong one.
00:31:09.740 And so, you know, I'm grateful for all of the random people I met during that three-month stint because it was, again, a really far-reaching kind of wild ride of talking to everybody from, you know, the former U.S. attorney for the Northern District of California to real estate agents to people in tech.
00:31:35.020 And I wasn't sure what I wanted to do. And so now when people reach out to me to ask about my career, I'm always open to talking to them and supporting them. And I think community connections really, really matter. So, yeah, I'm with you.
00:31:51.700 yeah um i think about real estate agent a strange amount actually
00:31:57.200 i look at my house sometimes and i think i could use a new house uh or help from a real estate
00:32:05.260 agent so i'm with you on that yeah i would have made a terrible real estate agent though terrible
00:32:08.940 no i mean i'd be terrible i'd be terrible it's one of those i mean i also think about working
00:32:11.880 at trader joe's because they have a very good playlist but the thing the things we think about
00:32:17.400 at three in the morning. The last few questions I want to ask are about what kids post. Are there
00:32:26.580 any restrictions on what children are allowed to post? And then who's allowed to view that content?
00:32:33.460 There have been so many stories in the New York Times about bad actors searching for mostly young
00:32:39.580 women on Instagram. And then, you know, also young women, very young women who have posted content
00:32:46.840 that feels very adult yeah so let me let me untangle that or disentangle that a little bit
00:32:53.780 because it was 50 questions at once yeah i know totally no but they go together hand in hand so
00:32:59.460 it's a good segue so i'll start first with the content which i alluded to earlier but i think
00:33:05.600 some examples might be really helpful here so we have community standards that tell our community
00:33:14.660 and you can go and look at them and read them if you want, Joe. They are written in a way
00:33:21.020 which I think people can rock what's allowed and what isn't allowed. And basically it applies to
00:33:27.760 everybody on the platform. So if somebody posts, I think eating disorders is always a good example
00:33:35.100 that I go to. If somebody posts something that glorifies an eating disorder, that content is
00:33:44.940 removed irrespective of whether you're a teen posting that content, you're an adult posting
00:33:51.480 that content, or you're a teen or adult on the other side. It violates their standards, it's
00:33:56.560 removed. But we recognize that a teen's content experience should not be that of an adult because
00:34:03.960 as we all know teens are developmentally in a very different place than adults and so we go
00:34:09.080 further for teens when it comes to the content that either they're posting or that they see
00:34:14.660 and so when it comes to again like eating disorders I think is a good example if somebody
00:34:22.600 posts content that doesn't necessarily rise to the level of violating our community standards
00:34:27.900 but that might come closer for example let's say somebody isn't glorifying their eating disorder
00:34:32.880 but is posting something that is problematic, like they're talking about, you know, how they
00:34:39.060 struggled with their diet that day and ate only 10 grapes or on like a high, you know, calorie
00:34:45.380 reduced intake. That content might actually be okay for an adult to process, but we worked with
00:34:53.780 experts and our experts told us that teens should not be seeing that content. And so it's deemed
00:35:01.840 age-inappropriate content. And if a teen posts it, others will not see it, including their friends.
00:35:10.580 And we certainly don't recommend that type of content to teens either. So again, teen content
00:35:18.320 that they see, you know, we go further for them than adults. In terms of your second question
00:35:26.520 as to, you know, what content an adult might see when it comes to, you know, potentially sexually
00:35:38.440 suggestive content or other content. We do a number of things on the back end to address that.
00:35:44.360 You know, we, again, take down content that violates our community standards. And we recently
00:35:50.840 announced a range of new safety features that were specifically designed to further protect
00:35:57.220 people, including teens, from sextortion, because I know that that's one of the areas that's been
00:36:02.420 in the news and it's on the rise. But we know that scammers are targeting teens or young adults
00:36:10.760 and are threatening to share out their intimate imagery unless the teen or young adult complies
00:36:18.040 with their financial demands and so we're trying to make it even harder for sextortion criminals
00:36:23.680 to succeed and we do it through a number of mechanisms it includes um you know the teen
00:36:30.660 accounts launch and some of the protections that i discussed earlier in terms of defaulting all
00:36:35.480 teens to private accounts right and ensuring that we have messaging restrictions in place
00:36:41.500 We also hide follower and following lists from potentially scammy accounts.
00:36:48.280 If a teen is talking to somebody and we start getting signals, Joe, that that person is
00:36:53.080 potentially problematic, we will pop up a safety notice to teens.
00:36:58.340 And it's basically within their DMs, they'll get a notice that says, you know, the person
00:37:03.520 you're talking with, you know, you may want to be careful about how you interact with
00:37:07.740 them.
00:37:07.960 You may want to block them.
00:37:09.100 You may want to report them.
00:37:10.280 We also let them know that they may be chatting with somebody who's in a different country. We also remove the ability to take screenshots or screen recordings of ephemeral images and videos that are sent in Instagram, DM, and Messenger.
00:37:26.380 we offer live chat support with crisis text line in the u.s if somebody's reporting a child safety
00:37:33.420 violation including threats to share private images and we have our new nudity protection
00:37:41.280 feature that we launched globally and we're rolling it out that's on by default for users
00:37:46.480 under 18 so there are a number of things that we're doing to protect teens and young adults
00:37:53.400 from, you know, a lot of these issues that have been popping up, including also removing another,
00:37:59.200 I think it was like 1,600 Facebook groups and accounts that were linked to the Yahoo boys in
00:38:05.520 Nigeria who were trying to, you know, recruit and organize new scammers. So it's an ongoing
00:38:12.080 development. And I'm really proud about also our campaign where we worked with Thorne and
00:38:20.260 NICMIC to educate teens about sextortion. And also we worked with influencers and creators
00:38:28.740 to share that out in terms of videos and educating parents, because the other part of this
00:38:34.260 is that parents should be having those very tricky and sometimes like uncomfortable conversations
00:38:42.040 with their teens about this, which I frankly, I unfortunately had to have this conversation with
00:38:48.920 my tween maybe five months ago. So these conversations are important. So we're trying
00:38:54.860 to not only educate teens, but also equip their parents with an understanding of all the tools
00:39:00.260 and work that we're doing. I mean, I'm a massive advocate that there has to be
00:39:04.960 new media literacy in schools, starting in kindergarten, frankly, that we need to be
00:39:11.060 educating children about what social platforms are, what news platforms are. My kids still see
00:39:17.660 me read a newspaper but i don't know for how much longer they will most like i can't find it i can't
00:39:23.200 find the sunday times anywhere near me anymore but it's it's a thing that i don't want to heap
00:39:29.300 it all on parents i i don't think we can heap it all on corporations the government has to step in
00:39:36.020 schools need to step in we all need to be working together to try to solve this and make it better
00:39:42.640 because i don't want to be the person that just shits on social media all the time it has done
00:39:47.060 tremendous good for a lot of folks and for a lot of people. And it has democratized a lot of
00:39:53.000 industries in really interesting ways and also given women power in a lot of interesting ways.
00:39:58.680 But, man, I mean, I agree with you. I think bringing parents to the table is incredibly
00:40:10.380 important and it is beneficial. We don't want to overwhelm parents, though. And I do think that
00:40:15.400 governments play a really critical role in helping us set standards. And I think
00:40:24.120 the one point that I want to make is that I don't think they're divorced from each other.
00:40:30.240 I actually think that there are ways that the government can step in to make it easier on
00:40:38.240 parents and to really support them as they're supporting their teens so that it's more of a
00:40:45.480 symbiotic relationship. And I'm sure you're aware of this already, and I've been talking a lot about
00:40:52.280 it, but we want federal legislation in the U.S. that gets at the root of this. And the root of
00:41:02.660 this is that parents should be they should be involved in a way that makes it easier on them
00:41:12.780 and i think that the way that you do this is that you get parent consent at the app store level
00:41:20.780 anytime that their teen under 16 wants to download and and i think that like the way
00:41:27.680 that you guys can't do that right like that's out of your hands it's it's we want federal
00:41:33.440 legislation on us right and and the reason why is it makes it easier on parents and it creates
00:41:39.820 an ecosystem that is protective of teens across the board and the way that it would work
00:41:46.380 is simply you as a parent and it gets back to you'd asked about age at the beginning of
00:41:51.780 grappling with the fact that people lie about their age. And age is a linchpin of your experience
00:41:59.080 online, right? Like if you know somebody's age, you can feed them into age appropriate experiences.
00:42:05.120 And the problem right now is that we have a patchwork of inconsistent state laws and there
00:42:12.280 are laws in other countries as well, where we have different requirements across different apps,
00:42:20.120 different ages, different criteria. And we're looking for a solution that would
00:42:27.640 create a standard that would apply to every app. And so imagine a world, Joe, in which
00:42:35.040 you decide your kid is ready for a phone, your teenager is ready for a phone. You buy your 13
00:42:42.300 year old a phone. When you set that phone up with your 13 year old, and this is the way it works
00:42:48.880 today already with a lot of my friends who have teens, the parent puts the teen's age in the
00:42:54.400 phone. The parent establishes the parent-child relationship and you create that relationship
00:43:00.620 through your account and your teen's account. And what we're advocating for is that anytime
00:43:06.140 your teen under 16 wants to download an app, you as the parent would be in the position where you
00:43:14.220 decide whether your teen is a ready for the app. And if you agree that, okay, my 13 year old is
00:43:21.340 ready for Instagram. If that's your decision, you make that decision. And then at that time that you
00:43:27.180 give consent, Joe, the app would get the age range of what your teen is, right? So if your teen is
00:43:34.460 13, it would be 13 to 15 years old. And then the app is able to put your teen into that age
00:43:41.160 appropriate experience. So for teen accounts, it would be, okay, we're going to put them in the
00:43:44.900 strictest settings because they're under 16 years old. But the idea here is that no matter what your
00:43:51.700 teen's age is, it's going to be the same age across every app that your teen wants to download.
00:43:57.740 You as the parent, if your teen is under 16, has the ability to approve or not. And you as a parent
00:44:07.000 get visibility into what apps your teen is on because as they get older and as i've seen with
00:44:12.380 my kids there's a proliferation of apps that they're on and common sense media and university
00:44:18.400 of michigan came out with a report last year and on average a teen is on 40 apps a week which is
00:44:25.800 staggering bananas and it's bananas and as a parent you know even if you're not gonna have
00:44:34.740 supervision on and you're not going to be going from app to app, you should have the ability
00:44:40.540 to know what apps your teen is on and to also decide whether they're ready for it or not.
00:44:45.740 And again, like every teen is different and every parent is going to have a sense of what
00:44:50.420 their teen is ready for or not. So that's what we're advocating for. And yes, it's not our
00:44:54.960 decision. It's not a Nicole Lopez decision, but that is what we're pushing for.
00:45:00.260 is there anything that i'm not asking you
00:45:04.480 i mean i'm an open book joe so i don't know i mean if you're asking me about my existential
00:45:14.940 crisis i touched on that years ago my middle-aged crisis how as a as a mom what are you most worried
00:45:22.380 about and what would you like what would your dream scenario be of protecting kids on social
00:45:28.560 media platforms? So I'll start with my worries. I think of all of the harms out there, and maybe
00:45:36.780 it's because I'm a former prosecutor, but, you know, the sextortion and child safety harms are
00:45:44.240 always the ones that come to mind because I want to make sure that my kid is not in a situation
00:45:52.900 that leads to, you know, unfortunate circumstances.
00:45:57.300 So that's one that I've always been concerned about,
00:46:00.560 even before I joined Meta,
00:46:02.500 which was, you know, two and a half years ago.
00:46:05.500 It's always been top of mind for me.
00:46:09.120 I think I'm really proud.
00:46:15.400 You know, again, I joined two and a half years ago
00:46:17.600 and I'm really proud of the work
00:46:21.700 that we've done since I joined.
00:46:23.840 There's a ton of good work that predates me,
00:46:27.060 but in the two and a half years
00:46:29.040 that I've been at the company,
00:46:30.200 and I don't mean to sound Pollyanna-ish
00:46:32.540 or write off the fact
00:46:38.160 that we have a ton more work to do.
00:46:39.940 There's always work.
00:46:40.980 We're always iterating.
00:46:42.540 We're always meeting with parents and teens
00:46:45.440 and experts to understand
00:46:46.980 and to integrate their views
00:46:49.720 and to really improve the experience for everybody.
00:46:52.880 But I'm proud of the work that we've done
00:46:55.300 and I want to continue in this trajectory
00:46:58.080 that we're going in.
00:47:00.540 So when it comes to the work that we've been doing,
00:47:03.280 I think we're on the right path.
00:47:06.000 And I think Tina counts,
00:47:07.860 I didn't talk about some of the other work that we've done,
00:47:09.860 but like we rolled out our recommendations reset,
00:47:14.720 which is another feature that I was really proud of
00:47:17.280 our team pulling together.
00:47:19.720 But, like, this is the work that needs to get done, and we're doing it.
00:47:24.200 I loved this conversation, and I really, I hope that we can keep it going, because I just feel like having an open dialogue about all of these issues, knowing what's available, what's possible, and that there's real human beings and human mothers working on this problem.
00:47:41.240 So many, so many, so many parents.
00:47:43.960 I mean, I work, my team, actually, everybody on my team is a parent.
00:47:48.420 And there's so many parents who are working on these issues.
00:47:52.120 But Joe, parenting is really hard.
00:47:56.820 And it's really lonely, at least from my perspective.
00:48:00.380 And I think there's a lot of judgment involved.
00:48:03.460 And there's no right way to parent.
00:48:05.420 Like every family is different.
00:48:07.140 Every family structure is different.
00:48:09.120 And what's right for me may not be right for you.
00:48:12.840 And I think the point with the work that we're doing is that we want to give flexibility
00:48:17.640 to parents while also making sure that their teens are safe online. But I think that like
00:48:23.340 these dialogues do need to continue because these are issues that are popping up on so many different
00:48:29.680 apps. And I also take, I take a broader view of what social media is. Everything is social media.
00:48:36.220 It's gaming. It's messaging. It's, you know, apps like ours or TikTok. It is YouTube. It's
00:48:43.280 across the board. Yeah, it's everywhere. It's the apps that the kids are using for school at this
00:48:49.280 point. Totally. And kids are on computers all the time. And it starts younger than 13. Kids are on
00:48:55.800 devices at a really young age. And so the point is to your digital media literacy advocacy point
00:49:05.380 earlier on, I do think that we need to be having these conversations earlier on. We need to involve
00:49:11.000 parents, we need to listen to parents, and we need to find a way forward with government regulation.
00:49:16.640 So I think that the conversation should continue. And I'm happy to talk to you
00:49:20.240 anytime you want. I'd love it. I'd love it. And we will. We will. I will have so many more
00:49:25.280 questions. Great. You're coming back. You're coming back. You're in the coven now.
00:49:31.420 And that is all we have for today. Thank you for being here. Thank you for listening to this
00:49:36.500 conversation, it's an important one. And like I said to Nicole, I want to keep this conversation
00:49:41.320 going. If you love this show, leave us a review, share it with friends, do all the things, and then
00:49:47.960 go do something nice for yourself. Because you know what? You deserve it.
00:50:06.500 Thank you.
00:50:36.500 You