Under the Influence (with Jo Piazza) - October 05, 2025


Sunday Nice Things: Book Journey x Alka Joshi

Topics
I Miss the 90s. What I Really Miss is Real Life The Original It Girl: What Jane Birkin Can Teach Us About Fame, and Influence

Episode Stats


Length

50 minutes

Words per minute

180.54

Word count

9,134

Sentence count

697

Harmful content

Misogyny

6

sentences flagged

Toxicity

3

sentences flagged

Hate speech

6

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
00:00:00.000 Hello, all. Welcome to Sunday Nice Things. Fun fact, this week, Nick Astor and I officially
00:00:14.280 became a bookstore. We did our first pop-up bookshop at an event that I did here in Philly
00:00:20.820 at the Fittler Club, and we sold out of our books. It's crazy. It's so awesome. We're
00:00:27.480 calling ourselves The Bookcase. We are on Instagram as bookcase.books. And we're about
00:00:33.260 to load up our new book trailer for other pop-up fun. Part of that new job, I can't believe I got
00:00:38.400 myself a new job. I have so many freaking jobs. But part of that new job is reading a lot of books 0.80
00:00:43.240 and deciding which books I'm going to stock in the book trailer. One of the people whose
00:00:47.540 recommendations I always take is Heather Lazar. She is the founder and director of the Northern
00:00:53.020 California Writers Retreat, which is a juried fiction retreat in Carmel Valley that brings
00:00:57.940 together 18 writers, literary agents, an editor, and an author in residence, which is going to be
00:01:03.320 me this year during the third session from April 8th to April 12th. Applications for NorCal Writers
00:01:10.480 Retreat are open until November 7th. If you want to join us this year, get your application in.
00:01:16.020 It's going to be a lot of fun. I really, I can't wait to go. I can't wait to go. I got to do it
00:01:20.380 during COVID virtually, but now I get to be there in person. Heather has also launched a podcast,
00:01:25.420 and I love this because it's kind of like behind the music, but for books. It's called Book Journey.
00:01:31.520 She talks to an author about how they developed their writing career and how their books actually
00:01:35.280 become books. Today's episode is with Alka Joshi, the international bestselling author of the Jaipur
00:01:41.580 Trilogy. I think you're going to love this episode. I'll put a link to all of the other ones
00:01:45.740 in the show notes, as well as the application to apply for the NorCal Writers Retreat.
00:01:50.380 Welcome to Book Journey, the podcast where we learn how writers become authors. I'm Heather
00:01:58.280 Lazar, founder and director of Northern California Writers Retreat, a juried fiction retreat held
00:02:04.500 four times a year in Carmel Valley. I started my publishing career at a literary agency.
00:02:10.700 Then I worked for Penguin Random House and Simon & Schuster, where I was a senior editor
00:02:15.460 before I left to start my own editorial business and the retreat. At Book Journey, we're interested
00:02:22.180 in everything that comes before the book is published. The writing process, how the author
00:02:28.400 got their agent, what it was like being on submission. I hope you'll join me to hear
00:02:33.560 insights and stories from the authors who have attended our retreats. This week, I chatted with
00:02:40.600 our 2021 virtual author-in-residence and our 2025 author-in-residence, Alka Joshi. Alka is the
00:02:48.280 international best-selling author of the Jaipur Trilogy, The Henna Artist, The Secret Keeper of
00:02:53.600 Jaipur, and The Perfumist of Paris. She has a BA from Stanford University and an MFA from California
00:03:01.280 College of Arts, and spent 30 years in the fields of advertising and marketing before pivoting to
00:03:08.260 a full-time career as a novelist. Her debut novel, The Henna Artist, an instant New York
00:03:13.820 Times bestseller and a Reese Witherspoon pick, was translated into 30 languages. Her fourth novel,
00:03:21.180 Six Days in Bombay, was inspired by the 1930s Indian-Hungarian painter Amrita Shergill,
00:03:28.000 and she's working on her fifth novel. She has spoken to over 1,000 book clubs in the last five
00:03:35.260 years. Welcome, Alka Joshi. I am so happy to have you here. Thank you, Heather. I'm delighted to be
00:03:42.240 here. So, Alka, I have known you since 2016. Yes. Which is kind of almost 10 years. Yes. Pretty
00:03:51.340 incredible. And when I met you, you told me you were a writer. Yeah. But there's this transition
00:03:57.960 between writer and author. And so I feel like it's this gift that I have been able to actually
00:04:04.500 watch your book journey from writer to author. How often do you get to do that?
00:04:11.440 And author of four novels. So that's pretty unbelievable. So I wanted to spend this next
00:04:19.440 little bit of time talking about what that journey looked like for you going from writer to author.
00:04:26.820 And the picture I first want to paint is one of myself, heavily pregnant, walking down the street.
00:04:34.500 and seeing this woman in her garden and knowing, oh, this husband and wife just bought this home
00:04:40.800 near me. And I was told one was a writer and one was in marketing. And I said, oh, hi, because
00:04:49.780 that's what we do here in Pacific Grove. We're very friendly. And I said, oh, it's nice to meet
00:04:54.940 you. I'm your neighbor. I live right behind you. And we introduced ourselves to each other.
00:05:01.120 and I'm trying to remember what you were gardening. Were you working on roses?
00:05:08.400 Probably because those are my favorites. Yes. And we started talking and you told me that you
00:05:14.660 were a writer and I thought, oh, good. I'm meeting the writer. Perfect. And I
00:05:17.940 turns out I was actually meeting the marketer.
00:05:21.880 and I started talking to you and you know sometimes people say oh I'm a writer and
00:05:31.160 they're an aspiring author or they're not quite a writer anyway they're a writer but the term is
00:05:37.460 loose and then you said to me oh my agent is Emma Sweeney yes and I was like oh she is really she's
00:05:46.240 definitely a writer. Okay. I was so startled that you knew Emma. I was like, oh, wow, here I am.
00:05:53.440 I've just moved to this area. I meet this woman who is, you know, just watching me garden and
00:05:59.540 starts talking to me. And she happens to know my agent out in New York. That was amazing.
00:06:04.540 That was amazing. And I knew Emma well, because I had a book with her when I was at Simon & Schuster
00:06:09.480 and that had only been, you know, that was three years prior. So it was like, oh yeah, of course,
00:06:14.500 I know Emma Sweeney. And so I just thought, okay, wow, here's this amazing woman who's just moved
00:06:21.240 in right behind me. And she's a writer and she's got a literary agent and I can't wait to watch 0.94
00:06:27.660 what happens here. And then when we got the first contract, the contract with HarperCollins,
00:06:37.240 I thought, I don't know anybody who's ever dealt with a book contract before. Oh, but wait,
00:06:43.160 I know Heather. So that's when I contacted you and I said, would you please look at this contract
00:06:48.060 for me and just let me know, is it a good contract? Not a good contract? Have they left something out?
00:06:53.420 And you were so funny. You went through the whole thing. It was so, you, you took me so seriously,
00:06:58.460 which I was delighted about. And, uh, and you look through the whole thing and you go, Hey,
00:07:03.400 this is a really good contract. I think, you know, for a debut novelist, you're doing really well.
00:07:08.240 Well, it was true. And I just remember feeling so thrilled for you because here was this just
00:07:15.680 amazing thing that happened. So I think what I want to just go back real quick, because obviously
00:07:21.220 I met you in 2016, you had a literary agent, but let's go like further back than that, because
00:07:27.440 your debut novel was published in 2020. And we will get there. But like, let's go back pre 2016.
00:07:35.000 When did you start writing this book?
00:07:37.320 When did you sign with Emma, et cetera, et cetera?
00:07:41.140 Yeah, 2008.
00:07:44.060 That was where the big recession kind of pivoted me to a whole different career.
00:07:49.440 And it was only because that recession impacted so many people's jobs and businesses and banks.
00:07:57.280 You know, it was a big mortgage crisis.
00:07:59.160 And so I knew that my business was going to be down.
00:08:02.520 I'd been running a marketing and advertising agency at that time. And I would deal with
00:08:07.840 multiple contracts at a time. I would deal with all these freelancers who were working for me
00:08:12.980 and different budgets and so on. I loved being busy, but all of a sudden I was not going to be
00:08:18.320 busy for a couple of years while the recession abated. So I thought, well, what am I going to
00:08:23.660 do with myself? Well, at the same time, I had started to take my mother to India because my
00:08:31.340 younger brother had bought a flat in Jaipur, which is where we used to live at one time.
00:08:37.180 And I had not been back to Jaipur for like 45 years. And yeah, and all of a sudden, my mother
00:08:44.420 goes, Oh, honey, your brother is making this available to all of us. And I would really like
00:08:49.240 to go back to India, but I need a chaperone. She was in her 70s. She really wanted for somebody 0.69
00:08:53.880 to accompany her. And I really didn't want to go. But I thought, well, okay, you know, it is my
00:09:00.880 mother, yes, I will go. Wait, hold on though. Why would you not want to go? Because I had sworn
00:09:08.740 off India when I was 9, 10 years old. I didn't want to be Indian at a time in 1967 when we arrived 1.00
00:09:17.740 in Iowa as immigrants because my father was going to be taking a doctorate at the Iowa State 0.99
00:09:24.400 University, we were suddenly thrust into an environment, a school environment that was so
00:09:31.660 different from anything we'd ever experienced. We were always in school with people who looked like 1.00
00:09:37.380 us. And all of a sudden, we were in school with people who look nothing like us and whom we look 0.80
00:09:42.460 nothing like. So they would always look at us as if we were animals in a zoo. They would stare at
00:09:47.580 us like at the grocery store and so on. And I started to get all these weird questions, you
00:09:53.780 you know, like, oh, you're Indian, so what tribe are you? And of course, I as a kid had no idea
00:09:59.480 what that meant. And then I would get these questions like, why do you smell funny? And it
00:10:04.160 was because we ate curry, and they weren't used to curry. Not in 1960s, Iowa, nobody was eating curry.
00:10:10.860 And then they would ask questions like, oh, you said you're from India, so maybe that is somewhere
00:10:16.340 close to Texas, or Oklahoma, or, you know, they didn't even understand. Oh, Indiana. Maybe you
00:10:21.520 Or maybe Indiana. Yeah, they didn't really understand the geography. And we would say,
00:10:26.740 no, no, no, we're from the other side of the world. And then they would say, oh, you're from
00:10:30.560 that place that is so poor, that has all this dirt roads. And did you guys have your own cow?
00:10:37.580 Why did you let those cows run in the streets? We've seen Jungle Book. We understand you must
00:10:43.360 go to school on an elephant. Is that what you're doing? And these questions were so mind boggling
00:10:50.680 to us because we were just like them. We went to school and we sat at desks and we learned from a
00:10:57.000 teacher. And it was normal for us to be in a school environment. And I think they all thought
00:11:02.140 it was a very strange thing that we were experiencing for the first time. So I came home
00:11:07.220 and I said, Mom, I don't want to be Indian because obviously being Indian is not a cool thing.
00:11:12.700 And as a kid, all you want to do is be cool. You want to be accepted. You want to belong.
00:11:18.240 Mm hmm. Yeah. You want to fit in with everyone else around you. And so therefore assimilation for 45 years. And then suddenly, do you want to go back to India? Gosh, why would I want to? Why? Why would I go back?
00:11:33.120 explanation. Yeah. So then I started to go back with my mom. And at the same time, I started to,
00:11:42.340 because I had all this extra time, take some classes. The first set of classes I took was at
00:11:47.320 the San Francisco Grotto. Because by then we were living in San Francisco, and it was really close
00:11:53.200 for me to get there and so on. I took some classes there with Janice Cook Newman, and with Holly
00:11:59.520 pain. And then eventually, I thought, you know, why don't I just enroll in a two-year creative
00:12:06.680 writing program? Because my husband has always said, he thinks I should do that. He thinks I
00:12:11.700 should write novels. He thinks I should write short stories. I could make all of that happen.
00:12:15.940 So I thought, all right, well, why don't I just do that full time? And so when I enrolled in that
00:12:21.020 program, then I really got serious. Then we had all of this stuff to read, and we had writing
00:12:26.740 prompts all the time. And we have short stories to write and essays. What program was that?
00:12:31.820 That was the California College of Arts in San Francisco. And they had this creative writing
00:12:37.380 program they'd started about eight years prior. So I just lucked out. And I had instructors whom
00:12:44.540 I'd actually heard of and who had published books that I had enjoyed reading. And I had always read
00:12:51.100 regardless of any of this desire to ever be a writer or not be a writer, I had always read
00:12:57.020 and really enjoyed losing myself in reading. So I thought, oh, you know, I have this one instructor,
00:13:03.700 Anita Amirazvani, and I love this book that she had written, The Blood of Flowers. And I thought,
00:13:09.360 you know, I am going to get a chance to assign myself a mentor every semester. Why don't I ask
00:13:16.960 her to be my mentor. So I did. I asked her and we got like, you know, one credit or two credits for
00:13:22.360 that. And so she worked with me the whole two years that I was in the program. Every semester,
00:13:26.960 she worked on what I was beginning to write, which was the henna artist. I didn't write,
00:13:33.040 you know, short stories. I didn't write poems. I was just really wedded to this idea of writing
00:13:39.040 a novel. Now, the reason I'm writing about the henna artist is because when I'm going to India
00:13:45.380 at the same time in between all of my semesters and my spring break and my winter breaks and
00:13:51.000 everything, I'm going with my mother to India. And she wants to be left there for periods of
00:13:56.000 time. And then I go and pick her up. When I'm doing this, my mother is taking me to all these
00:14:02.320 fabulous places in India. She's taking me to look at thousands of saris, each one of them different
00:14:08.920 from the other. She is showing me the difference between silk and fine muslin. She is taking me to
00:14:15.560 the jewelry bazaar and showing me the difference between jewelry that is set out for tourists to
00:14:20.880 buy and jewelry that they take you into the back room to show you. Oh, got to go to that back room.
00:14:27.320 Oh my God, it's so glittery. It's amazing. You know, that's where all the really fancy wedding
00:14:33.120 sets are sold. She took me to the fruit and vegetable markets to show me all the places where
00:14:39.700 she doesn't get to buy these particular fruits and vegetables that she loves in the United States.
00:14:45.740 They don't exist. So I really started to get an idea of, first of all, how much my mother loved
00:14:52.100 India, which I had never known, how much she missed it. And then also the ways in which she
00:14:58.720 was showing me the beauty of India that she doesn't get to show me when we're in the United
00:15:02.840 States. And I think that she really missed the fact that none of the three of us, my older brother,
00:15:09.580 my younger brother, or I had gravitated towards India as a place that we wanted to know more
00:15:15.960 about. So this was her opportunity to teach me and learn. I did. And as I started picking up on
00:15:24.080 the beautiful arts and crafts and all the vibrancy and the colors and the flowers and the scents of
00:15:29.920 India, I started having this great feeling of, I got to write about this. This is something I
00:15:37.640 have been missing out for 40 years, and I really need to write about it. Now, my mother is also
00:15:44.560 telling me things about her life as a growing girl. So she tells me about when she was five
00:15:51.140 and 10, 15, and then 18. And by the time she's 18, she is sent to a finishing school. She wants
00:15:58.180 to go to college, but her father is determined to marry her off because at 18, she is a spinster
00:16:05.000 in his eyes. And the year is 1955. And so my mother is arranged in marriage to my father.
00:16:14.280 She is sent home from the finishing school. She meets him within a month, they are married. Within
00:16:20.320 In a month, they are walking seven times around that fire to seal seven lifetimes together.
00:16:28.180 I'm like, oh my gosh, you know, that's a trial.
00:16:31.340 That's a commitment.
00:16:32.440 That's a commitment.
00:16:33.800 And so I'm asking my mom, what if you had said to your dad, no, no, no, I don't want
00:16:39.180 to get married right now.
00:16:40.140 I want to have a career or I want to study psychology.
00:16:43.900 She said, no, that just was never an option.
00:16:46.480 I didn't get those kind of options, Elka.
00:16:48.860 That's why I wanted to make sure that you always got those options.
00:16:51.940 So she said, you would not believe how much I had to fight with your dad to make sure
00:16:56.640 that you got a chance to decide what you wanted to do with your life, where you wanted to
00:17:01.420 study, where you wanted to go to school, whom you wanted to marry, whether you wanted to
00:17:05.740 have kids.
00:17:06.560 I wanted to make sure all those were your decisions in a way that I didn't get to make
00:17:10.720 those decisions.
00:17:12.080 And it, you know, it really occurred to me how much courage she had shown as an immigrant
00:17:17.300 woman who didn't have a lot of agency in her marriage, but really stood up for me when it
00:17:22.920 counted. My father was always bringing home young engineers for me to meet so that I could fall in
00:17:28.600 love with them. Of course, you know, he only knew engineers because that's what he was. And, you
00:17:37.320 know, I just was like, Dad, no, no, Dad, no, I want to have my own life. I want to see the world. I
00:17:43.960 want to have jobs all over. I want to do things. And so he said, well, okay, but you're going to
00:17:50.700 have to figure out how you want to make a living. And my mom had always said, don't let the fact
00:17:55.900 that you want to be a creative person stop you from being a creative person just because you
00:18:00.780 think you can't make a living at it. Because she said, you are smart enough, you will figure
00:18:04.400 something out. And that's when I got into advertising. So that's amazing. Yeah. So that
00:18:11.000 is how I was in this program. And I start writing about a woman like my mother, who then gets to do
00:18:18.100 all the things my mother didn't get to do. So in a way, Lakshmi is a combination. My protagonist
00:18:24.420 in the henna artist becomes a combination of my mother and me. And she is my mother in the sense
00:18:31.620 that she is young and she has left a marriage that was not serving her. She has decided to go
00:18:38.860 and forge an independent life of her own. She is me in the way that Lakshmi deals with all of her
00:18:45.340 clients, how she negotiates the project fees that she charges for both her henna work and her
00:18:53.000 applications of herbal remedies to women who need them. So I just said, I said, Mom, I'm writing
00:18:59.980 this story for you. I'm so excited. You've given me this great idea of giving you a life in fiction
00:19:06.620 that you didn't get to have in reality. And my mom, she was always so supportive of anything I
00:19:12.320 did. She thought whatever I did was fabulous. And she said, well, it's going to be great, honey.
00:19:16.340 Thank you. And she was, I think she was just taking it like with a grain of salt. She didn't
00:19:21.240 know it might turn into anything or not. Well, then I graduate with my thesis in 2011. And within
00:19:30.380 eight months, my mother is having me take her to hospitals, and doctor's appointments, and then
00:19:37.560 hospice, and then she dies. She died at home. And I was so bereft. I just thought, oh my gosh,
00:19:45.340 I just spent two years of my life spending more time with my mother than I had in 40 years.
00:19:51.800 And it was really special. And I learned so much. And I'm writing this story about her.
00:19:57.520 it doesn't make sense for me to continue writing. So I stopped altogether. And Anita,
00:20:03.480 my mentor, she contacted me and said, would you like to work on this? Because I really think that
00:20:10.020 you have a good chance with this novel to get published. And I said, well, yeah, I would love
00:20:15.500 to work with you on it. And I arranged to, I didn't want to take advantage of her. So I arranged to
00:20:20.840 pay her to help me for a year and a half. She and I worked on several revisions. She told me what
00:20:27.240 was still missing from my novel, what I still needed to work on. And so we're going back and
00:20:32.320 forth with it. And then I am bugging her like crazy. I'm like, will you send this off to your
00:20:37.520 agent? Because if your agent liked your story about 15th century Iran and this female protagonist,
00:20:44.200 maybe she would like my story about 1950s India and a female protagonist. And so finally, Anita
00:20:51.540 said, okay, I'll send it. And she did. And then that's when I got the call from Emma Sweeney.
00:20:57.240 And that must have been like 2014, 2015.
00:21:00.540 Okay.
00:21:01.080 And then I go, oh my gosh, Emma, I can't believe this.
00:21:05.260 I'm going to be a published writer.
00:21:07.020 I thought it took years to become a published writer.
00:21:09.560 And she goes, yeah, it's probably, it's going to take many more years for you because you're
00:21:15.000 not ready.
00:21:15.860 You know, you have a lot of work to do on this novel.
00:21:18.440 And I was so shocked because I just thought as soon as you got an agent, you would get
00:21:22.560 published.
00:21:22.980 I don't know where I got that idea in my head, but no, a really good agent.
00:21:27.240 is going to see you through to the final stages of saying, okay, now we are ready to show this
00:21:34.400 to the publisher, which is what Emma was determined to do. And I think that there's
00:21:39.060 that moment where you think it's ready because she said yes, but she said yes to the kernel of
00:21:45.780 an idea and to you as a writer and to Anita, right? Like knowing, okay, she can do this and
00:21:53.940 she has the stamina to do this but it's not ready yet and not all agents are going to sign that
00:22:00.540 early like i i mean i didn't see the book at that point so i'm interested how i'd love to hear it
00:22:06.360 from you like how much it changed from when she signed you to when it actually was published but
00:22:13.080 yes this is something i have to remind you do you remember when i got that contract in 2018
00:22:20.900 I showed it to you and you said, where's your contract with Emma? And I said, I don't have
00:22:27.520 a signed contract with Emma. So she had actually never signed me. She had forgotten that whole
00:22:32.520 part. She had just been working with me without having signed me. So totally. It's so funny that
00:22:38.660 you mentioned that too, because different agents work in different ways. Some agents only actually
00:22:44.160 consider that publishing contract with the publisher as that's their record to say,
00:22:51.040 okay, I'm your agent of record. That shows that I am your agent. And they're like,
00:22:55.220 I don't need to actually have any kind of agency contract before that because there's no money
00:23:01.340 being exchanged, right? But yes, I did. I was curious. I was like, okay, well, where's your
00:23:05.840 agency contracted? You're like, I don't have one. And I thought, wow, like, first of all,
00:23:11.320 she is sadly not in the business anymore because she's an incredible agent, but
00:23:15.380 she really had faith in you. Yes. One thing that she said, Heather, and I think you know this,
00:23:21.420 of course, having worked with so many emerging writers, she said, what you have is a very strong
00:23:27.700 voice. She said, that is really hard to teach. It's hard to teach someone how to make a good
00:23:33.960 novel when they don't even have the voice, but you have a very clear voice and your protagonist
00:23:40.640 has a very clear voice. So that is where we are going to start from. And then from there,
00:23:46.880 you know, she said, remove every other chapter because now you're focusing on another character
00:23:51.600 in the novel who is not as compelling. And you have to decide which character you are going to
00:23:57.060 keep. I personally, she said, would vote for Lakshmi. She is the more compelling character.
00:24:02.080 You can work with her right now. But I wasted like a year and a half to two years trying to
00:24:07.300 prove to her that I could have two voices in my debut novel. She said, listen, maybe when you are
00:24:14.160 more seasoned, you can have several voices in the novel. But until then, I think you really would do
00:24:21.180 better with Lakshmi. And I finally had to agree with her because she was right. Then I started
00:24:27.900 rewriting the entire novel just from Lakshmi's point of view. So that is where all those other
00:24:34.160 drafts came from. Finally, in 2017, she says to me, okay, you're still not ready. And I couldn't
00:24:43.380 believe it. I was like, Emma, we have gone through so many revisions together. How could I still not
00:24:48.800 be ready? She said, well, you know, now I think you need to turn this over to your professional
00:24:55.260 editors. I was such a novice that I said, Emma, I thought you were my editor. She said, I'm just an
00:25:02.940 agent. She said, I don't get paid until we sell the novel. No, you need a real editor whom you
00:25:09.920 can pay. So then I said, well, how do I go about finding those? And that's when she gave me a list.
00:25:16.240 And then I called one of those editors and she said, yeah, Alka, this is a really good novel.
00:25:22.440 I love this character of Lakshmi, but here are many, many, many pages of things that I think
00:25:28.820 you could do differently or think about. And I was so tired of all the revisions by then that
00:25:35.420 I just thought, no, no, I'm going to contact somebody else. And that somebody else is going
00:25:39.840 to tell me that Emma is wrong and I am ready to be published. And I was so stubborn. And so I
00:25:46.000 called another person on the list, sent her my manuscript, sent her my check. And then she looked
00:25:50.240 at it and she said, yeah, this has so much potential. And here are 18 pages of things
00:25:55.800 that I think you really need to think about. And at that point, I just gave up. And I think maybe
00:26:01.600 many writers go through this where they just give up. I just thought this is ridiculous. I am never 0.89
00:26:06.880 going to get published. This was just some kind of a fever dream I was in. And Emma just led me on
00:26:12.140 and this is never happening. And for a whole year, I did nothing with the novel. I was busy working
00:26:17.360 as soon as the recession was over. I was busy working on marketing and advertising projects.
00:26:22.980 And I just thought, well, this is probably what I will do until I retire.
00:26:27.300 Now, a year goes by, and I am confronted with my novel in one of my desk drawers.
00:26:34.120 And I'm looking at it, and it's staring back at me.
00:26:36.580 And it's just saying, Elka, you have spent years and years and years of your life at
00:26:40.940 this point, eight years, I believe, on this novel.
00:26:44.460 So if you don't do something with this, then nobody gets to hear this alternate life you
00:26:49.200 created for your mother.
00:26:50.720 Do you really want to take that chance?
00:26:52.540 Like, why not just look at those comments that the editors sent?
00:26:56.380 Let's see what we can do.
00:26:58.000 You know, like I'm trying to talk to myself like I'm a toddler.
00:27:01.640 Yes, of course.
00:27:02.900 So finally I go, okay, okay, okay, fine.
00:27:05.540 So I start reading the comments and I go, oh, okay.
00:27:08.760 Oh, I understand exactly what they're trying to get me to do.
00:27:11.420 Oh, okay.
00:27:11.900 I could do this.
00:27:12.960 Yes, that comment makes sense.
00:27:14.580 And this comment makes sense.
00:27:15.660 Okay, okay.
00:27:16.620 And it took me another year, but I sent it all back to Emma.
00:27:20.220 And I said, Emma, it's been nine years since I first started working on this novel.
00:27:24.700 You haven't been with me for nine years, but I started this nine years ago.
00:27:28.360 And this is my 25th revision.
00:27:30.920 And I would really love it if you would send it off to somebody or you are no longer my agent.
00:27:38.420 And she goes, oh, okay.
00:27:40.620 She could see how, she could hear how frustrated I was because she's out in New York and I'm out here and I'm talking to her on the phone.
00:27:47.720 And I think, Heather, that in between my revisions, I actually do think she would forget about me.
00:27:53.960 She wasn't the one following up with me.
00:27:55.800 I was the one following up with her saying, OK, here's another revision based on the comments that you gave me.
00:28:01.560 She was like, show me when it's ready.
00:28:04.240 Yes.
00:28:04.480 Like, that's what your agent wants.
00:28:06.460 They're like, I'm busy because she was busy.
00:28:10.740 She's selling books.
00:28:12.100 She's reading other drafts of other things for other clients.
00:28:14.520 And like, she's probably not going to bug you until you show up and you're like, hey, remember me?
00:28:21.120 Yeah, remember me?
00:28:22.240 Remember that little person who's always bugging you about her book?
00:28:25.560 So then Emma heard the frustration in my voice.
00:28:27.960 She said, listen, I don't think that you are completely ready, but I'm going to put you in some good hands.
00:28:32.760 Let's get you to an editor who is really going to be good for you.
00:28:36.800 I think Emma would love to have had multiple offers on the henna artist. 0.80
00:28:41.760 That's how much she believed in it.
00:28:43.220 Yeah.
00:28:43.580 But in the end, we only got the one offer from Kathy Sagan at Meera Books, which is a division of HarperCollins. And boy, was she the right editor for me because she understood the book completely. She had been to India. She understood where I was trying to go with it.
00:29:01.020 and she gave me in the year that I worked with her once I got the contract, in that year,
00:29:08.200 she gave me the most compelling changes for the novel that indeed made it a bestseller.
00:29:15.740 And so I always be so grateful to Kathy for helping me with that. And then she said,
00:29:22.320 okay, now we're sending it off to the printer. And at that point, I am thinking I'm going to
00:29:28.040 write Six Days in Bombay because I have just come back from New Delhi and I have learned all about
00:29:33.620 this painter, Amrita Sher Gill, and I want the world to know about her because everybody outside
00:29:39.260 of India doesn't seem to have any idea who she was and what a phenomenal painter and also
00:29:44.860 personality she was. So I'm thinking I'm going to write this, but Malik from The Henna Artist,
00:29:50.960 who is a character who has grown so large in my head, came from nowhere. I have no idea who Malik
00:29:56.260 his, you know, in real life. But he just said, you have to write my story because you have so
00:30:01.680 many pages with scenes that have me in them that Emma had you take out. And so yeah, he was
00:30:09.720 intimately familiar with Emma too at this point. So finally, you know, I go, okay, okay, okay. I
00:30:15.840 set everything aside. I start writing his story. I borrow from hundreds of pages that I have about
00:30:21.260 him already. So it comes very naturally. 20 pages in, my agent says, hey, you know what? Let's send
00:30:27.700 this off to the publisher. They do. And then all of a sudden, the publisher sends us a second book
00:30:32.760 contract before the first book is even on the shelves anywhere. Which is really strategically
00:30:38.300 good timing just from an agent author standpoint because the publisher, they don't quite know what's
00:30:44.540 going to happen with book one yet, but they are also under a timetable as soon as you send them
00:30:50.620 your second book, they need to be able to respond to you within a certain time period. So
00:30:55.100 always better to keep the writer, usually better to keep the writer. And I think what's so
00:31:02.440 interesting to me about book two is that it is second in a series, but that was never the
00:31:10.060 intention when you were writing book one. And then we can talk book three, which also is book
00:31:16.100 three in the series that you never intended. And this was a, it wasn't a three book contract. It
00:31:21.300 was three individual contracts, which is a little bit rare, right? I'm actually surprised they didn't
00:31:28.260 say with the second book, I'm surprised they didn't say, you know what, let's get two more books
00:31:32.560 and we'll determine what that second book is down the line. But actually like, let's go back to that
00:31:38.380 strategically because when did you find out about the Reese pick? So that was in, I believe it was
00:31:48.220 April of 2020. And my book was published March the 10th, 2020. We could not think of worse timing
00:31:57.780 in the book, right? I mean, no coverage. I remember I was so excited to go to your book
00:32:02.580 party. I just couldn't wait to do all this fun stuff. And then just full lockdown, nothing.
00:32:09.720 So you found out in April. And I remember I had a feeling something was happening because you
00:32:16.460 texted me and you were like, okay, Heather, I just want to make sure you're not going to be like,
00:32:21.480 yeah, doing anything loud in your garden tomorrow at 2pm or something. And I was like,
00:32:26.900 I don't have any plans to, but I will make sure we are not weed whacking or whatever.
00:32:33.140 And I thought in my head, there's some announcement.
00:32:37.440 There is something happening with her book and she cannot tell me it.
00:32:40.340 So I won't ask.
00:32:41.420 And then 10 minutes before Reese is supposed to call me on my phone and we're supposed to FaceTime,
00:32:46.940 the neighbor across the street starts belting out these Rolling Stones records.
00:32:53.680 And I was like, no, I can hear them through my headphones.
00:32:57.160 I'm like, no.
00:32:57.660 So I had to go over there and say, Tim, could you just not do that for like the next half
00:33:02.580 hour or so?
00:33:03.900 And, you know, he looked at me like, why?
00:33:06.400 You don't like my music?
00:33:07.380 And I was like, no, no, no, no, no.
00:33:08.520 I just, just for a half hour.
00:33:09.880 I just have to be on this Zoom.
00:33:12.520 I couldn't tell anybody why.
00:33:14.240 And that put the book in front of so many more eyes, which was wonderful.
00:33:20.120 And it hit the Times list shortly after that announcement, right?
00:33:24.480 Yes.
00:33:24.900 May 14th.
00:33:26.100 I remember I came over with champagne and we had it socially distanced.
00:33:30.060 You were on your porch with Brad.
00:33:32.300 And then the neighborhood was around with our cups and toasting you.
00:33:36.220 That was so nice of you.
00:33:37.880 Yes.
00:33:38.860 And it was so necessary, right?
00:33:41.060 I mean, it's exciting to celebrate.
00:33:42.660 And then it's like in the depths of the pandemic, like you have to be able to connect still,
00:33:48.140 right?
00:33:48.340 Yeah.
00:33:48.620 And my publicist at HarperCollins had set up all of these radio interviews and podcasts for me.
00:33:55.460 And so people were starting to find out about the book.
00:33:57.920 And a year prior, I had opened up all of my social media channels and started to tell people
00:34:02.260 about my mom and her saris and her jewelry and why I'm writing this book and so on.
00:34:07.280 And so all of a sudden now we have people joining my social media and wanting to know more and
00:34:14.080 telling me, oh, yeah, you know, I got an audio version of the book already.
00:34:16.820 I finished it in two days.
00:34:18.020 I finished it in three days. I finished it in one day. And, you know, I was really blown away
00:34:22.740 because I liked the story. Of course, I like the story. And it's like my mom come to life.
00:34:28.280 But I never expected people to be so enchanted with it. It was really an amazing thing to have
00:34:35.280 happen in your life. I still sometimes think I'm going to wake up from some dream I'm having.
00:34:42.960 I'm just, I'm so happy for you, for all the success you've had. And I think that there are
00:34:47.460 two words that I always use for writers in order to be successful in this business, which are
00:34:53.220 first of all, patience, and second of all, persistence. Yep. And you had both, although
00:34:58.800 you didn't have, you did have patience, but then you didn't have patience, but then you had it
00:35:02.680 again. It was intermittent patience. Yes, exactly. And you stuck with it for so long. And then don't
00:35:12.140 you feel like in those eight plus years of getting it just right, then suddenly you have a contract
00:35:18.480 for a second book? And how fast did you have to produce that book? Let's talk about that.
00:35:24.320 Oh my goodness. So in two years, two years, that book was out. I've always been a really fast
00:35:30.360 learner. So you can show me something once or twice, I will know it for the rest of my life.
00:35:36.200 And so every time I was taught something about writing a novel, I would remember it and I would
00:35:41.700 implement it. And so those eight years, eight, nine years that I was actually working on that
00:35:48.500 novel, I learned so much about what to do and especially what not to do. And this whole thing
00:35:55.760 about you don't want to keep repeating the same phrase all the time. You want to make sure that
00:36:00.180 you use different words for the same activity or the same emotion. You want to make sure that you
00:36:07.160 ground people in a setting. So often I would start a scene and we wouldn't even know whether
00:36:13.540 we were indoors or outdoors or how many people were in the room. So I learned all of those
00:36:18.500 things and I'd go, oh, I'm making that same mistake. Nope, I'm not doing that. I'm going
00:36:22.940 to do this. I'm going to do this. I'm going to do that. And so it became a lot easier to write
00:36:28.140 the second novel also because I just knew all these characters so well. Right. Because all
00:36:33.380 all the people that exist in book two and book three existed in a very different version of book
00:36:39.820 one. Because Radha's story was originally the second voice in book one, correct? Yes. Yes.
00:36:46.880 Which became The Perfumance of Paris. So L'Otel writer is like, oh, you want to know the backstory
00:36:51.980 of your character. Like whether it shows up on the page or not, there's so many things you want
00:36:56.600 to know about this person so you know how they show up in every scene. And you had already done
00:37:02.000 that. You'd done your like deep character sketch with both of these characters that take over
00:37:06.860 The Secret Keeper of Jaipur and The Perfumist of Paris. So you had the bones already.
00:37:12.960 And I will go back to those characters. I think my editor, you know, Kathy really wanted me to
00:37:18.540 keep writing about those characters and keep continuing on with the series. But by then we
00:37:23.520 had sold the option rights for all of these characters. The way that that option was written
00:37:31.080 was that the producers, when they bought the option, they had the right to produce every book
00:37:37.160 that had those characters in them. So I thought, well, for the fourth book, which once again,
00:37:42.140 very strategically, Margaret, who had taken over for Emma once Emma retired, Margaret very
00:37:48.200 strategically went to HarperCollins and said, we want a two book deal. And Elka's going to write
00:37:55.060 about something totally different. And they said, well, can we see what she's wanting to write
00:38:00.140 about. So I already had these two ideas, the six days in Bombay idea, and then the next one that
00:38:06.360 I'm writing now. And, and she got a seven figure contract for the two books. So I just, you know,
00:38:14.940 Heather, I just got really lucky all throughout to have great instructors who just pushed and
00:38:20.220 pushed me, have an agent who pushed and pushed and pushed me. And then I ended up with really
00:38:25.680 smart, strategic planning about what I was going to do for these future books. It was just amazing.
00:38:33.580 Well, okay. So luck is an interesting word. I agree in luck, but I also agree that you worked
00:38:42.020 really hard, Alka. And I think that you can say luck. Yes, a lot of things lined up really well
00:38:48.300 for you but you also wrote amazing books and you worked really really hard and honestly to set up
00:38:56.260 your debut novel during the pandemic that's really tough and I think that it's a huge testament both
00:39:03.480 to the book that you produced but also to your ability to say yes to everything yeah right like
00:39:12.460 I don't think that you've said no to a book club like you show up you've been to like over a
00:39:18.140 thousand at this point, correct? Over a thousand. And if they said, look, we're on the other side
00:39:22.640 of the world and this has to be at two o'clock in the morning for you, I would say, okay, I'll get
00:39:26.920 up at two o'clock in the morning. Because you see, with my marketing mind, I know that word of mouth
00:39:32.520 is what works in every single instance far better than if you spend money on advertising. Word of
00:39:39.120 mouth is free and it's fabulous. And so every book club, whether they had six people or 12 people or
00:39:45.740 18 people, I knew that those people, once they could see me talk about the book, they would tell
00:39:51.520 their friends about the book. They would read the books. They would tell their friends, oh, yeah,
00:39:55.480 you got to have her in your book club because, you know, she really kept us entertained for an hour.
00:40:00.480 Now, this is my marketing hat really comes in handy because I know how to present. And one of
00:40:06.160 the things I knew from the very beginning is I'm never going to read from my book. I don't read
00:40:10.840 from my book because that's what the reader is there for, right? Oh my gosh. I so agree with
00:40:16.560 you. And if anyone ever asks me, I'm like, don't do that. Tell stories. Tell us stories that we
00:40:21.260 can't find in the book because frankly, watching someone read is kind of boring. Boring. Right?
00:40:29.240 Sorry to those who do that. I don't find it entertaining. I want an amazing story. I want
00:40:34.500 to hear the story about your mom. I want to hear about you going to India. I want to hear about
00:40:38.740 what inspired you to write the books, not like the book itself, because I know how to read.
00:40:44.140 So this last weekend, I was presenting at the Pebble Beach Authors and Ideas Festival.
00:40:50.120 And one of the other speakers was talking about creativity and AI, which is really top of mind
00:40:55.660 right now for a lot of writers. One of the things he said that AI doesn't have that we have as
00:41:00.960 humans is that backstory of us as authors, as creators. That is something AI is not going to
00:41:08.220 be able to give you. You can't ask AI what compelled you to write this story. What was
00:41:13.040 your background? What was your relationship with your mother and father? Where did you grow up and
00:41:17.300 how did that impact you? You can't ask AI that stuff. And readers are hungry for that. I found
00:41:23.580 that out from the very beginning when I started talking to book clubs. They wanted to know who
00:41:28.180 my husband was. They wanted to know who my father was. They wanted to know everything about my
00:41:33.100 parents and my family. And I thought, oh, they want stories. They want those other stories,
00:41:38.740 just like you said, they want our personal stories. And so I thought, that's what I'm
00:41:43.260 going to tell them. I think that the more I can share with people of myself authentically,
00:41:48.220 the more they learn not only from my books, but they learn from me as a person. So they learn
00:41:54.940 from my books, all these fascinating facts about India, about India's history, about what women
00:42:00.760 we're doing at any one time in the historical settings that I put them in. But also they are
00:42:06.760 learning what a woman like me who gets published at age 62, what we are capable of, and how we
00:42:14.060 are capable of presenting ourselves and selling ourselves and selling our books and doing all
00:42:19.080 the things that the men are doing. That is so inspiring, Elka. I just I absolutely love it. And
00:42:28.680 I feel like you have this wonderful energy that you bring to every conversation that I have with
00:42:36.580 you. Like if we run into each other while we're walking our dogs, I'm like, wow, that was a great
00:42:42.060 conversation. And I think that readers can feel that and they can see that and it comes through
00:42:48.060 in your writing and then it comes through in how you present yourself when you show up in the world.
00:42:52.680 because I think a lot of writers can be quieter introverted. It is harder to get out there and
00:42:59.560 want to talk in front of people. And so it's really, it's fortunate that you both were a
00:43:05.700 writer slash someone who is confident to get out and talk to people about your work.
00:43:11.280 Yeah, it really helped. And it helped me that I could set up my own website.
00:43:15.320 You know, I understood graphic design, and I could do that. And I could set up my own bookmarks and
00:43:20.660 things like that were really helpful. And then I could do my own PowerPoint presentations.
00:43:25.940 So yeah, that background of mine helped. And you know, this is something I tell Heather,
00:43:31.420 and I think every writer needs to hear this. No matter if they were in marketing or not,
00:43:37.940 whatever you have done up until the point that you start thinking about publishing something
00:43:42.860 is going to come in handy. It doesn't matter if you were an accountant. It doesn't matter if you
00:43:48.220 were a grade school teacher. Every single thing that you have done is going to be a skill set
00:43:54.480 that will come in handy to help you get those books into the hands of readers. You know?
00:44:01.600 That's so true. Yeah.
00:44:03.180 It's the work habits that you formed. It's the discipline that you have. It's the way that you
00:44:09.860 talk to people. It's making sure that your authentic self is present every time you are
00:44:15.640 being asked a question and you can give them a straight answer about it. These are all things
00:44:21.360 that come in handy. You don't have to have a marketing background. You just have to be
00:44:24.840 conscious. Maybe make a list of all of your skill sets. A lot of people don't even understand that
00:44:30.080 they may have a hundred different skills that they are privy to that they may think, oh, wow,
00:44:35.580 I didn't know I was so accomplished. Yeah, make yourself so accomplished.
00:44:40.420 I love it. You are such a good hype person. Everybody needs to take all of that advice.
00:44:45.640 into consideration. Okay, do we get a tiny teaser of what the next book is about?
00:44:53.380 Sure. Okay. So as I really like to do this with every novel, I want to give people a little bit
00:45:00.040 of history of what was happening in India at any one time. And also, I want to let them know what
00:45:06.140 women were doing during that time. So the next book is set in 1920 Jaipur. In 1920, there was a
00:45:15.960 moratorium on young girls and women being able to dance classical Indian dances. Is that ridiculous? 0.91
00:45:24.140 Yeah. So what had happened is that in 1857, when there was a mutiny in India against the British,
00:45:30.400 the Indians lost, but the British were very conscious of who had helped make that mutiny
00:45:36.100 happen. And it was the courtesans. It was these women who run these sort of like the Japanese
00:45:41.820 geisha houses. They were skilled in the arts of dance and music and poetry, all the classical arts. 0.99
00:45:49.800 But when the British found out that these rich courtesans had helped finance the mutiny, 0.99
00:45:56.000 they decided to destroy their reputations. And one way they did it is to call them common 0.99
00:46:02.720 prostitutes, which they were not. And number two, they decided that they would denigrate 0.62
00:46:08.480 anything that these women did well. And one of those was that they danced this classical dance
00:46:13.300 called Kathak. It had been done for centuries and centuries in India. It actually started with women
00:46:18.940 dancing in the temples because they were devoting themselves to God. But when the British started 0.99
00:46:25.420 calling it a risque, unsavory kind of activity, then respectable families stopped having their
00:46:34.160 girls and their women dance in public, and especially not even to learn the dance.
00:46:39.980 But there's a 16-year-old girl in 1920s Jaipur who has seen men practicing this dance because,
00:46:47.000 hey, lo and behold, men are allowed to dance, but women are not.
00:46:51.960 And so she sees this and she goes, I want to learn that dance, especially because it's going to make it it's going to make her feel closer to her mother, whom she lost a year ago.
00:47:02.920 Her mother left the family.
00:47:05.000 She doesn't know why.
00:47:06.220 She doesn't know the background.
00:47:07.840 And this is something that's going to help her get closer to something she used to do with her mother.
00:47:13.360 And that was they would dance in secret in the house.
00:47:17.140 Oh, my gosh.
00:47:18.220 I love it.
00:47:19.000 Do we have a title?
00:47:19.860 We don't have a title yet. You know, Heather, I don't know if a lot of your writers are like this,
00:47:26.440 but I don't do my titles. I am really bad at titles. And so it's actually the sales team
00:47:33.400 and the editorial team who get together and run like six, seven different titles by me.
00:47:39.280 Wow.
00:47:39.980 Tell them what I like, what I don't like. And still they'll choose a title that maybe I did. I
00:47:45.180 didn't pick out so then wait that makes me wonder the henna artist was it titled that
00:47:52.020 originally no no okay it was titled the enemy of the crocodile when i presented it alka no
00:47:58.680 that's what emma said that's what emma said she said no and that's what kathy my editor said no
00:48:05.780 no there's no way and uh and i was like oh but it's so intriguing you know it's so like oh people
00:48:11.620 will say, what is that all about? Who is the crocodile? And they're like, no, nobody's going
00:48:15.840 to say that. They're going to go right by this book. And they said, you know, we'd just like to
00:48:21.440 call it the henna artist, if that's all right with you. So I was like, oh, okay. Okay. You guys know
00:48:27.440 better than I do. Okay. That's fine. Now I just let them title all of my books and I think they
00:48:32.520 do a great job. So I think they've done a brilliant job. Yeah. Nicely done. Way to know what you're
00:48:37.740 good at. Yeah, exactly. Sometimes we just have to let go. And I always think I'm going to have a
00:48:44.260 lot more say-so in the covers than I actually do, right? Because from the very beginning with
00:48:49.660 the henna artists, I thought, oh, I have a marketing background. I can probably give you
00:48:53.680 guys some ideas for covers. And they said, yeah, we have a whole art department that's kind of
00:48:58.840 primed and ready to do that. So we'll show you some stuff when we get a little further along.
00:49:03.520 Yeah. Yeah. That is the top thing that I do not miss doing in corporate publishing is the book jacket. I mean, that's that's a whole discussion on its own, but I do not miss it at all. And fortunately, you have four beautiful book jackets.
00:49:20.780 So, yeah, yeah, it's really it's really, really wonderful. And thanks for being on this journey with me.
00:49:27.220 I'm so happy for you, Alko, for all of your success. And I appreciate the time you took to chat with me today. And I know that fans of yours and writers are going to be super inspired by this conversation. So I really appreciate you and thank you for being here.
00:49:44.180 Oh, you're so welcome. It was my pleasure. And it's always a pleasure to inspire other people who want to write stories that mean a lot to them and hopefully will resonate with a lot of readers around the world.
00:49:57.220 Absolutely. Thank you, Elka.
00:49:59.540 Bye.
00:50:00.340 Bye.
00:50:04.220 Thanks so much for listening today.
00:50:06.600 Every book journey is different, and I hope you enjoyed this one.
00:50:10.000 Please visit us online at NorCalWritersRetreat.com to learn more.
00:50:15.780 Until next time, I'm Heather Lazar.
00:50:18.280 Happy reading and writing.
00:50:20.880 Chew on this bold question from Denteen Gum.
00:50:23.860 Is it ever okay to compliment a millennial?
00:50:27.220 On their skinny jeans?
00:50:30.200 In 2026?
00:50:33.420 Dentine.
00:50:34.600 Too bold.