00:00:21.320Everywhere I look, people are longing for a fantasy of the past.
00:00:25.960And I am not talking about the tradwife fantasy of the 1950s or the 1890s. I'm talking about the
00:00:34.4201990s. The very real, messy cigarettes outside and inside of the bar, Oasis on repeat, Carolyn
00:00:44.120Bessette in a white tee and perfect hair, flip phones if you had a phone at all, brand new episodes
00:00:51.020of friends and ER every single week, the nostalgia for the 90s is very, very real.
00:01:00.720Today I'm talking about it with my dear friend, Glynis McNichol, who has a lot of theories
00:01:04.880on why 90s nostalgia isn't just very prescient right now for those of us who lived through
00:01:11.220the 90s, but for those of us who were either born in the late 90s or the early 2000s who
00:01:18.080never lived it in reality at all. What Glynnis thinks, and I totally agree, is that we're all
00:01:24.360really just craving life offline. We want community without a feed telling us what to think,
00:01:32.180a little serendipity, a little adventure. Glynnis calls the 90s a code word for the fact that we
00:01:38.540just want real life. And I think she's right. So time travel with us. Back to a time when1.00
00:01:46.460jagged little pill had just come out. Sex and the City was on screens for the very first time.
00:01:51.600You'd have to walk past a newsstand to get the actual news, and no one was reachable all the
00:01:55.840time. Travel back with us to the 90s. Hello, Glynis. Hi. I was just saying you look more
00:02:04.660French than I do, and I'm the one calling in from Paris right now. And you're the one calling in
00:02:08.800from Paris. It's the bangs. It's the bangs that Casey cut me. And the stripes. And the lips.
00:02:12.240yeah all of it yeah you got it all going on well our friend marissa melzer the bangs are her fault0.62
00:02:17.800oh i saw that yeah i had her on the podcast uh her episode is actually on on tuesday for her new0.51
00:02:24.340jane birkin book and when you look at pictures of jane birkin you're like god damn it now i need
00:02:29.780bangs yeah now i need jane birkin the french it girl who was british exactly exactly but then but0.60
00:02:36.420also her daughter, Charlotte Gainsbourg, had perfect bangs as well. Also, Lou Dwellon is her0.99
00:02:42.020daughter. Lou, I have such a fan of Lou, who I share a birthday with. She's got that amazing,
00:02:46.660they've all got. They've all got excellent bang situations. So I blame Marissa, but in a great0.70
00:02:55.240way because I'm so happy with these bangs. Yeah, no, they look fantastic. Bangs need to
00:03:00.440make a comeback. Bangs need to make a comeback. So today we are not talking about bangs. Today1.00
00:03:05.900We are talking about something near and dear to my own heart, which I think about on a daily
00:03:11.280basis. So many people right now are very nostalgic for the 90s. And this makes sense because the
00:03:20.600world is burning down around us. Why are we so... And it's also very funny to me because
00:03:26.520I think of Trad Wives and the whole make America great again, go back to the 1950s aesthetic,
00:03:32.800Whereas everyone that I know wants to go back to the 90s and be like smoking cigarettes outside of bars, listening to Oasis and fawning over pictures of Carolyn Bessette in Vanity Fair.
00:03:47.420Why are we so nostalgic for the 90s right now?
00:03:52.360So I actually have a theory that we are nostalgic for the 90s, but we keep saying like we're nostalgic for the 90s right now.
00:03:59.700I think that we've been in a nineties phase now for much longer than a
00:04:03.740phase. Like, it's not like a, you know, in the eighties when we were kids,
00:04:06.960it was like a phase that we were obsessed with the 1950s.
00:04:09.800And then wonder years came on and we were obsessed with the 1960s.
00:04:12.640I think we are like in some perma version nineties obsession.
00:04:17.300Cause we're all, and I mean, all of us,
00:04:20.260like the stories about teenagers who were trying to get flip phones and the
00:04:24.180stories about you know um young people who is speaking of carolyn beset like when i wrote a
00:04:33.340feature about her for town and country 10 years ago my editor said do you think enough people
00:04:38.340know who she is because she had disappeared for such a long time and if you weren't in new york
00:04:42.640you really didn't have an awareness of her and now she's all of the you know gen z i think it's
00:04:48.400gen z i get the generations confused now are all completely obsessed with her as like the biggest
00:04:52.860fashion icon of the moment. But I think in the larger picture, all of us, all of us, those of us
00:05:00.240who remember and those of us who dream about it are obsessed with a time period that existed
00:05:04.980offline, right? Like, I just think that we are all craving our response to both the chaos of
00:05:12.820what we're living through, the impending AI, the screen time, which we know is terrible for
00:05:19.520everyone and particularly young people who don't want the phones in school, who are telling us
00:05:24.020that they're relieved to be removed from their phones. All of this is us craving community and
00:05:28.800real life and real life connection. And that was how we lived, right? Like that wasn't something
00:05:33.420you had to look for in the nineties or before the nineties. I think the reason we keep coming
00:05:39.160back to the nineties is it's the most recent time in which we were all offline and parts of it still
00:05:48.460feel very modern right like speaking of that you can look at carolyn beset and there's nothing
00:05:54.060about her that ties her to a time period or oasis just went on tour or leonardo caprio is back as
00:06:01.300the starring person i mean my entire everyone i know is obsessed with this paul thomas anderson
00:06:06.940who is also a director from the 90s like we are both inundated with these figures as sort of that
00:06:13.020last moment of the monoculture and they all seem very modern because in certain ways things haven't
00:06:19.800progressed that much and it was the most recent moment so I just I think we're going to be
00:06:24.500permanently craving this time period and also it's our lived memory right like we I remember
00:06:32.380being a kid and being obsessed with the 1950s after Back to the Future came out and it was like
00:06:36.760It seems like a million years ago, even though my mother was a child of the 50s.
00:06:42.700It's both our lived memories and also seems weirdly modern. So it's this, and the screens
00:06:48.500and social media and TikTok make it seem very present because we're constantly being bombarded
00:06:53.720with images from it. And those images don't look dated because film has not changed so drastically
00:07:01.040in the in the 30 years since then so it's like this weird perfect storm of
00:07:06.480relevance nostalgia real life and like modernism that it encapsulates and so i think the 90s is
00:07:17.860operating as like um almost like a a weird like code name for real life that we want right we're
00:07:25.300craving yeah it's just it's now just the code word for oh we're craving the 90s i actually
00:07:30.080think what we're craving is real life pay phones talking to people wandering outside without
00:07:35.960knowing everything that's going to happen you know a sense of sort of like adventure and serendipity
00:07:42.080and and the 90s is just the easiest way to say that in the shortest version possible like I'm
00:07:49.940craving the 90s I'm craving I'm craving oh let's make sweatshirts that say I'm craving the 90s
00:07:54.800Right. Because the thing is, if we time traveled back to the 90s, we time traveled back to the 50s, when we were kids, there would have been, you know, no birth control, there would have been, you know, a lot more diseases, it would have been quite good, like a whole bunch of things. But if we, if you and I time traveled back to 1999, or anyone did, it would be, you know, not having a iPhone, I think would be tough, but so much of it still is in certain ways better than this moment that we're living in, right?
00:08:24.800But in certain ways, it would also feel very familiar in that like late 90s panic about
00:20:40.400Is that story stayed in the headlines for months?
00:20:44.700Of course, I think what's exhausting right now is that the Oklahoma City bombing, you get a new version, like something that calamitous, if not every day, like four times a day.
00:20:55.620And so that happened. And then we had months and months of dealing in the aftermath of that.
00:21:01.060Um, which doesn't make it better, but makes it, uh, like allows our brain to process.
00:21:07.900I mean, again, thinking of thinking of like things that happened in that time period that
00:21:14.540sort of marked bookended the time period, but we're in right now in ways that are hard
00:21:50.720I mean, the new Gingrich would is in so many ways marks that beginning of maybe it's not beginning because I do think it's like these things have existed for a long period of time.
00:22:03.680But that idea of sort of the inflammatory Republican Congress that's intransigent and using language and flipping the house, like these are all very – if you change the names, this is all very recognizable to what we're experiencing now.
00:24:37.340And Jennifer Aniston was just on the cover of something.
00:24:39.580Like I do think that there's really, I wrote an op-ed for the Times earlier this summer that I heard a lot about where it's like Gen X is still running. It's not even just the nostalgia. Like these people are still so present in our lives across the board in ways that are really directly influencing our lives.
00:24:59.140And Friends, you know, is certainly like if you think about if, you know, when Lucille Ball died, which I believe is in the 90s, I have a vague idea who she was because I Love Lucy reruns were probably on TV, but it wasn't sort of the degree.
00:25:14.460She did not hold the cultural space that Jennifer Aniston or Gwyneth Paltrow or Brad Pitt or Leonardo DiCaprio, all people that came out of that same time period, hold over us now, this many years later.
00:29:02.780So isn't this fun when I Google what happened in 1995? So as I said, Friends and ER ruled primetime. I mean, The Pit is essentially an ER sequel in so many ways.
00:29:17.020Completely. And also when I went back to, I remember watching, cause they both started in
00:29:21.3201994. I remember watching and they, they both premiered on the same night. I remember watching
00:29:27.760the premiere of both wildly enough. I was in university and we all sat around and watched
00:29:31.020it on TV and friends was like, you'd never seen anything like it. And ER was like taking drugs.
00:29:36.760It felt very visceral. And it's funny friends I've now seen it so many times. I don't have
00:29:41.000thoughts about it anymore. But I went back and watched ER and it feels so dated, but in that way
00:29:47.640that things that change the landscape feel dated because you're like, oh, this is cliche. And then
00:29:53.180you realize, maybe young people don't realize, but you realize like, oh no, this is what the cliche
00:29:59.280emerges from, right? Like this is, this is where, you know, yes. Clueless came out in 1995 and now
00:30:09.200we are seeing the clueless reboot right oh i mean everything is the whole it's just this isn't 95
00:30:16.840it's 99 but my entire instagram and i first i thought it was me and then i realized it's
00:30:21.620everywhere is obsessed with this uh ryan murphy john f kennedy carolyn beset show that he's doing
00:30:30.120like just consumed with it in a way that i'm like oh it's so wild to think of to to encounter a
00:30:35.700thing that you know everything about just take over the culture and you're like all of these
00:30:40.240reboots of people these reboots of like are they going to remake the titanic like it's it's again
00:30:46.820going back to the well and none of these reboots are can match the original no they can't but they
00:30:54.100are capturing the cultural zeitgeist i mean in such an intense way in that i mean also let's talk
00:31:02.740about the fashion for a little bit grunge and doc martens and baggy jeans and slip dresses
00:31:10.240are coming back full freaking force yeah i also you know re-watching sex in the city
00:31:16.880looking at all of the like fashion magazines have lost their relevance but fashion newsletters are0.72
00:31:25.080all about shopping and the and sort of the fashion internet exists as a like um a very detail
00:31:33.700oriented pulling apart small things and examining them and talking about them at ad nauseum which
00:31:40.220really is um is connected the the beginning of that was sex in the city not necessarily the
00:31:49.000first season with those weird sort of turn to the camera moments but like after the second season is
00:31:53.860where that show began to talk about the minutiae of fashion like this Mary Jane heel this Manolo
00:31:59.040heel and that really set the tone of how we discuss fashion now in this in this like look
00:32:06.240at this buckle where did this originate from this like never-ending fascination with the details and
00:32:14.320who got it and this craving right now that everyone has for originals or one-offs or you know vintage
00:32:20.100which is not new necessarily as an interest,
00:32:22.460but this idea of not having it be mass produced.
00:32:25.160And you can see that way of discussing clothes and style
00:32:44.600although, I mean, you called it with Trad Wives, right?
00:32:47.620We're in, what was the recent cover of Vogue
00:32:49.680with the cowboy country dresses that um is it gigi i forget the model's names it's gigi yeah
00:32:56.560yeah yeah or bella right it's a hadid it's a hadid it's a hadid yeah but you can see like
00:33:03.600when you it's funny to think of like we all we are talking about style in a way that originated
00:33:11.540then and then sort of disappeared and has re-emerged with newsletters and instagrams like
00:33:16.740it's it's it's like we keep saying it's incredible but it's fascinating to behold as particularly
00:33:24.940having lived through the first version of it watching all these slip dresses emerge in the
00:33:29.160last time like i was there for the first round of slip dresses i still own some of them i still
00:33:33.220own some of them i still have my doc i still have my doc martens and my mary jane doc martens
00:33:38.360exactly oh god mary jane doc martens or like keith mcnally's book coming out this year
00:33:42.720Graydon Carter's book coming out this year, but particularly Keith's. I remember clearly when
00:33:47.540Balthazar opened and sneaking in one night, and it was the biggest deal because it had only been
00:33:53.220open for two months and it was impossible to access. And still seeing the holds that has
00:33:57.900on everyone. And Balthazar is still around. The abiding nature of all of these, be it culture,
00:34:04.020institutions, or style. Exactly. Exactly. I mean, yes. I do not think we are going to get away
00:34:11.660from the 90s anytime soon I will say when I was in Tokyo we were visiting all of the vintage stores
00:34:17.640and they were chock full of 90s street style yeah yeah yeah 90s street style is huge huge in Tokyo
00:34:25.100you know what uh Rachel Tashjian who writes for the Washington Post I believe wrote about this
00:34:30.280that the quality of say the stuff we bought at Club Monaco in the 90s is superior to what you
00:34:38.560would find in like high-end labels like even you know ysl or gucci like that and one of the reasons
00:34:45.740you're seeing it now in is not just culturally it's just like it actually and i still have my
00:34:49.980clothes from the 90s i'm like oh i guess this club monaco is vintage now um yes it is actually
00:34:54.880right right for sure uh yeah yeah i think we've just scratched the surface of it i actually think
00:35:02.760we've just scratched the surface of of of being of like revisiting all of this um that is so
00:35:09.720interesting to see where it might go because no one no one gets tired of it like no one gets tired
00:35:14.440of it no one gets tired of it and so you know i just wrote a book that i set in 96 uh the parisian
00:35:21.340heist which is apparently going to be available for sale next week which is insane to me oh i know
00:35:27.100I know craziness but I said it in 96 because it's a heist book and kind of kind of a mystery
00:35:35.580and I didn't want to deal with cell phones yeah okay I there there are a couple flip phones that
00:35:41.280very very rich people have but they're not ubiquitous and there's not smartphones and no
00:35:46.440it was might have been beepers there was only beepers oh there were oh there were yeah I had
00:35:51.020a beeper in 96 my friend I still have it I still have that beeper um I found it when I cleaned out
00:35:55.580mom's house. But the joy of having a character who can't know everything immediately
00:36:01.420is incredible. The joy of a life where you can't know everything immediately. I know. I know. I
00:36:07.240know. Exactly. Which I think is what we're seeing so many people crave, right? I think because it's
00:36:16.340a novelty. But it's also how can we capture that? How can you get that feeling? And can we break up
00:36:25.580with this fire hose of information that is doing nothing good for us literally it's actually it's
00:36:32.300nothing okay yeah it's not doing anything do you feel there are days you know i was on an island
00:36:37.100like the last week of august where my phone my phone gets terrible service in paris for whatever
00:36:43.940reason you're always saying this when you call me and it doesn't go through it's like i don't like
00:36:47.540that i don't know when i can't get you uh verizon whatever deal they have with the satellites over
00:36:52.120here is hit and miss, but it's such a relief when I get cut off. We all know this though. We don't
00:36:57.640actually want to be this tuned in. And also I remember like, remember that the magazine store
00:37:03.240in Spring Street and Bowery had the magazines a day earlier than everyone else. And like the
00:37:07.860excitement of going down to that store and seeing what they had and then opening Vogue and looking
00:37:13.780at the party pictures and the street style pictures and those first pages was just, it was
00:37:18.760like it was like a contact high because you actually found interesting things and you were
00:37:24.040seeing people's visions and it was so added it was it was there was tastemakers and I think
00:37:28.460part of what people are craving right now maybe not the same tastemakers maybe not wealthy white
00:37:33.160people as tastemakers but this idea of tastemaking of seeing someone's vision I think I haven't seen
00:37:39.660the new um Leonardo DiCaprio maybe Paul Thomas Anderson but I think that you're what people are
00:37:43.940responding to my sense of it is like a director's vision same with sinners like we're looking for
00:37:49.420we're looking for uh some sort of unity yes yes yes and and yes I mean we're I was just talking
00:37:58.380to a bunch of uh school moms last night at an event and we're all getting landlines oh that's
00:38:04.760amazing god I know our landlines yeah I do remember landlines you always had a good connection
00:38:09.420always right but also like our kids are going to want to talk to each other yeah and they're going
00:38:14.820to want to you know set up play dates and things like that and I think a landline is a really nice
00:38:20.540way of doing that if you can get a bunch of people to do it yeah that is so freaking 90s
00:38:25.920yeah oh it's amazing it's amazing and 90s but definitely I mean getting my own phone
00:38:31.180the thing I think when we talk about this is I remember my mother and father saying they didn't
00:38:37.860have TV when they were a kid. And I didn't believe them because I couldn't, like, and I didn't want
00:38:42.880it. I just thought, thank God I wasn't born when you were a kid. And I think the huge difference
00:38:46.660right now, and this probably contributes to a lot of the fascination with this time period is
00:38:50.760people want the things that we took for granted, right? It's very unusual. We can all sort of
00:38:58.620romanticize history. You know, I was watching an episode of Outlander the other day. I don't want
00:39:04.820to be sent back. Remember when we stayed in the Highlands? I don't want to be sent back to 18th
00:39:09.480century Scotland. It's just terrible for women. Or when we did the Wilder podcast. But I actually1.00
00:39:13.800think that there is a very visceral, for all of us, including those of us who lived it, to be like,
00:39:19.820oh, things were not going to make it great again. But there are very fundamental ways we operated
00:39:25.820that were healthier and better for us. And that I feel empathy and sympathy for young people who
00:39:32.520look back and say, I wish that we had this. Because I didn't ever look back at my parents
00:39:36.600and think, I wish I had that. I was kind of like, I can't believe he survived not having a TV or
00:39:42.700whatever it was. Well, that is where, you know, trad wife nostalgia has tried to capture people.
00:39:47.580Right. Tried to be like, wouldn't your life be better living like Ma Ingalls? And you and I
00:39:53.280know better than almost anyone that Ma Ingalls was not a happy woman.0.94
00:39:56.500how could anyone be happy living in a dugout under the ground with a dirt roof like how do1.00
00:40:03.940you get your period in that situation or have a baby or go to the bathroom or I mean you're in a0.71
00:40:11.940dugout you're having sex with your all of your kids sleeping next to you like there's just like0.97
00:40:15.360a whole wide array your husband is a consummate business failure right exactly you can't sit still1.00
00:40:20.720you never own anything I was like you're living just imagine living in a dugout I just when I
00:40:26.480I see these, I don't obviously pay as much attention as you do because none of that appeals
00:40:31.500to me, but knowing the reality of what a traditional life looked like and the physical
00:40:39.400labor that went into it and how horrible it was.
00:40:42.360And the misery and the locusts and the fires.
00:40:45.880This is not something to aspire to.0.81
00:40:50.340None of us would be happy on the freaking prairie.0.96
00:40:52.780No. And also this fantasy of, I'm just here doing this and my husband takes care of everything. When you know in the reality, even back then when women couldn't leave these marriages because of laws and that all of the responsibility was still falling on them, right?0.77
00:41:11.380Like there's no fantasy in which a woman is not shouldering so much unrecognized, unpaid labor, be it emotional and physical.
00:41:21.280And so that fantasy, I mean, the whole thing is, and, and, you know, this is where I get careful about fantasy of the nineties, but the, but the truth is some of the things we're craving in the nineties were actually were like that.
00:41:32.180Like that we, there are certain realities to that, that I recognize why we're craving and they really did exist.
00:41:38.580No, this is a craving for the 90s is much more rational than a craving for the 1890s.
00:41:45.480I think we'd all go into shock to not have our phone.
00:41:48.000But, you know, this is my theory that Gen X at some point is going to save the day when the grid goes down because we still do know how to read street signs and maps, you know, and like find our way around and talk to people on the phone and, you know, have real life conversations.
00:42:03.240Yeah, no, we we can function in the world when when the grid goes down.
00:42:07.480like we've got like i said casey and i found a bar okay we just found a bar like the night before
00:42:11.980my book launch what was that crazy bar jack what was it um oh jake jake's dilemma no i don't know
00:42:20.140jake's something maybe it's all jake it's all jake it's all jake it's all jake yeah um yeah i
00:42:27.680really you know nostalgia as a general thing does not interest me and so that's why i'm like i'm so
00:42:31.580fascinated by our cultural obsession with this air because i don't think it's nostalgia necessarily
00:42:36.300I think it has a different undertone to it, particularly since we're living with so many
00:42:41.660of the same people that undercuts the fantasy when they're all still present in a way.