00:02:27.440The show's turned cafes, streets, and entire neighborhoods in Paris into tourist hotspots.
00:02:34.380Last time I was there, there was a line around a block for a cafe that I've gone to dozens and dozens of times just because it happened to be in one episode for like five seconds.
00:02:43.680But the question this podcast is asking is what happens when a TV show becomes so popular that it starts changing a city in real life?
00:02:51.400I watched this happen in New York City with Sex and the City, and I will tell you that for a good stretch of time, the Sex and the City tours were really super annoying in the West Village.
00:03:03.040I had a bunch of drunk, middle-aged ladies sipping their Cosmos, taking their fake Manila Blahniks off on my stoop.0.95
00:03:09.600In this episode, co-hosts Asma Khalid and Tristan Redman, who lives in Paris himself, dig into what's been named the Emily Effect.0.86
00:03:17.040And they explore the surprising ways that other TV shows and movies can shape the way we see places, sell places, and sometimes even transform them all, even transform them all together.
00:03:29.860If you like this episode, definitely search for The Global Story wherever you get your podcasts.
00:03:34.380Every day they cover one big story at the intersection of America and the world.
00:05:04.260but I would say that, you know, Tristan,
00:05:06.220And a lot of people would look at a show like Emily in Paris and look at what you're describing that happens in Paris over the summer and think, OK, loads of tourist dollars are coming into your city.
00:05:19.360Even the president of France, Emmanuel Macron, has said that this show is good for the image of France, that he sees it as super positive in terms of attractiveness for the country.
00:05:30.860Well, that's what we're going to delve into today on The Global Story.
00:16:24.700You know, I was talking to one of our producers earlier and she described the show this way and
00:16:29.000I thought it was really apt. She said, it's cringe, but it's fun. And so it's interesting
00:16:33.980to hear Lindsay's critique of it all, because I understand what she's saying is, why can't
00:16:39.180Paris be depicted more fully? But I'm also struck by that this is a show of Emily, a
00:16:45.740Midwestern American young woman who has never lived in Paris. And the story's told through
00:16:52.340the eyes of that naive experience. As we've touched on, the president of France seems to
00:17:00.020love that Emily in Paris exists as a show. I mean, he sees it, it seems, as a bit of soft power,
00:17:06.080a way to bring more filmmaking to France. Absolutely. Yeah. Emmanuel Macron is all in
00:17:12.300on Emily in Paris. In fact, his wife Brigitte has even done a cameo in the show. Basically,
00:17:18.860Emmanuel Macron wants more foreign films and TV shows to be filmed in France.
00:17:24.880He says it's good for soft power, as you say, Asma,
00:17:27.580and also that it projects a positive image of France around the world.
00:17:32.380So he's brought in this reform sort of tax breaks to encourage filming
00:17:36.520under which expenses such as the salaries of non-European actors
00:17:40.780and hotels will qualify for a 30% tax rebate
00:17:45.260if they're attached to a filming project.
00:17:47.480Now, I should say that France has a particularly big cinema tradition and also big cinema industry and foreign investment that goes towards helping keep that alive is obviously very welcome.
00:18:01.200But his agenda and the agenda of people who live in Paris, actual Parisians, they don't necessarily coincide one with the other.
00:18:17.480I don't think I can be your friend, Isabella said.
00:28:02.080It sounds like there are definitely some positives and negatives to living in that maelstrom of Notting Hill, right?
00:28:07.660You know, one thing I was struck by in listening to those dispatches is how much tourism can live on and the scenes of movies and TV through TikTok and Instagram now in this new era.
00:28:20.440Well, it's interesting that you should mention that because our friend Lindsay Trimuto, who we heard from at the beginning, mentioned that.
00:28:28.440You know what? I'm going to say something that shouldn't be controversial, but maybe given the premise of the episode is that I would say if anything is starting to ruin certain spots in Paris, it's TikTok.
00:28:41.120Yeah, yeah, because the eyeballs on that platform, I would assume, far exceed anybody who's watching Emily in Paris.
00:28:50.600And you get these same places that are promoted by influencers and content creators over and over again to the point where there are lines out the door.
00:29:00.100You know, I find that the gap between the moment something opens and the moment that it now becomes overrun and lines out the door is very short.
00:29:10.060It would take a lot longer for that to happen in the past.
00:29:12.420So I would say, let's look to the content creators
00:29:16.240who turn everything into a piece of video
00:29:19.020that's going to be gobbled up and forgotten
00:29:20.960once they've been in the line, by the thing,