00:02:41.280My hot take is I think that there needs to be more diversity. And for me, I'm thinking
00:02:48.440gender diversity on the benches of nhl rosters from a coaching perspective jess campbell is
00:02:56.200currently coaching at the seattle crack and she's the first woman to do it i'm blown away that it's
00:03:01.540taken this long but what it adds to the team from dimension from visibility for girls in sport all
00:03:09.540of the reasons i fully ship jess campbell and women being on the bench in an nhl game yeah and
00:03:16.020I think it's maybe funny isn't the right word but ironic or frustrating that we're even having to
00:03:22.500have the conversation like how insecure are you as a man everyone has to work for what they get
00:03:28.720but we have it is like proven with data that it's easier to walk in a room as a white man and get a
00:03:33.880job than anyone else in the world and here you have this athlete who had a phenomenal career as
00:03:40.000a player now is has found success as a coach early in her career and all people want to do is point out
00:03:46.020that she's too young this that and the other like who cares one two how do you ever get an
00:03:52.180opportunity if no one is ever willing to give you one or take a chance on you and she got the
00:03:56.340opportunity and she's done an amazing job with it so why don't we shut up about the fact that0.99
00:03:59.620she's a woman stop pointing out how she looks and this that and the other like she's owning the0.66
00:04:04.000narrative for sure and i'm sure there's times where she goes home and has to chuck her phone
00:04:08.900or hide it like people are horrible yeah and i just think that it's it's so disappointing that
00:04:14.280like we're even having to have the conversation still. So I think it's funny because I kind of
00:04:18.600disagree with you at some points and I agree with you at others. But I love what Jess is doing. So
00:04:24.700L'Oreal just did this national ad campaign where they showcase Jess getting ready, having the0.94
00:04:30.380pressure, right, having a full face, like having a beat, getting to the game and displaying her0.99
00:04:36.900feminine divine energy in the most powerful way, which is managing the bench, you know, doing all1.00
00:04:44.240the things that have nothing to do with gender, right? Her gender doesn't make her more or less1.00
00:04:48.520competent in the world of hockey. So for that reason, I'm a hundred percent behind it. But what1.00
00:04:53.940it also does is it provides a different level of all of these other intangibles. Like, you know,
00:05:00.260you call them hard skills and soft skills. What she brings is just different than any other coach
00:05:06.040because she is the first female to ever do it right. Like her empathy, her compassion, her
00:05:10.720care like they're all just going to be different because women innately are different than men0.83
00:05:14.460and you kind of see it like billsman makes this higher because of the market that it's happening
00:05:20.000in arms are wrapped around this person like yes there's online hate but like let's just ignore
00:05:24.500like the basement trolls because do we care about their opinion no we don't but also like you know
00:05:32.400you just see her doing more and pushing more barriers we talked a couple weeks ago about
00:05:36.360fashion and sports and like, you know, wearing the hat and rocking up in sneakers and not
00:05:40.560showcasing like your real why. I mean, like Jess is doing some different things from the
00:05:46.700perspective of a coach. Yeah. And I think, I mean, it's no surprise, like, right. I mean,
00:05:52.340we're shocked. No, McKinsey and company did a study a few years ago. Right. And it's backed by
00:05:58.020data provable that companies with female leaders have higher success rates in organization,
00:06:04.000function and financial performance full stop that is proven with data and so is she the ceo no but
00:06:12.940she's a coach she's a woman in leadership why we have to defend that why we have to push out ads
00:06:17.300to amplify that why we have to like stand tall and have signs and have these people's backs when
00:06:22.280they get into these positions how about we just meet them at the door with a little respect1.00
00:06:26.180why does the door have to open because of laundry list of excuses as to why she got the job who1.00
00:06:31.740cares. She got the job and she's crushing it. And in my opinion, she was perfectly qualified.1.00
00:06:37.800She played at a high level. She thinks the game at a high level. She went overseas and had success.
00:06:41.720There's not a single person in the world who can look at that woman and call her unqualified,
00:06:46.480underprepared. It's just not true. Right. And if you think that, then you don't know the game
00:06:50.880to push back on your point where the trolls don't matter. Sure. But it emboldens other people. Right.
00:06:57.340To say those things, to believe those things. I know for a fact that you have decision makers within these men's sports organizations and leagues who think that women shouldn't have jobs because they don't do the job. Right. Or whatever. And it just isn't true. Like gender has absolutely nothing to do with your ability to do a job. Full stop.
00:07:19.320But I also think that it's funny because it's also like she very much in interviews will say, I'm not just trying to fit in. I'm not just trying to be one of the guys. I'm OK with my femininity. I'm OK with what I bring. I'm just trying to be myself authentically.
00:07:35.600and there is not enough of that narrative go back to 2014 and you have becky hammond
00:07:42.780the spurs hire her as a coach and like the world sets a blaze a woman coaching in the nba and it
00:07:48.880was to everybody's like shock and awe she found success i mean how could she ever possibly do
00:07:55.400such a thing right but like in that space you have greg popovich who hires her and later on in life
00:08:01.780She goes on to acknowledge him. She's giving this big speech and it just I think it actually just went viral. But she's giving this big speech and she says, the character and care and concern that you put into the hiring empowered me every day and you text me all the time. Just be you.
00:08:16.720And I think like, right, so you put Popovich, you put Bilsma, you put these men in these positions to make the right hire, hiring on authenticity, hiring on skills, hiring on, you know, competencies.
00:08:30.480And it happens to be these two incredibly intelligent women that go on to have a great level of success.
00:08:36.700So my point in all of this hot take is why is it the first?
00:12:29.800He waits till she leaves, and then he'll be like, order a bunch of carry-out, and then she comes back, and then he makes whatever she's left aside.
00:13:17.540And she's going to tell us all the secrets of the internet.
00:13:19.720And who knows, maybe teach us a thing or two about what we're doing right, what we're doing wrong.
00:13:23.880She's a seasoned mom of a lot of rascals, as she calls them.
00:13:27.300So excited to chat with her and let's get into it.
00:13:53.880hi joe hi it's nice to have you welcome to these packs buck yeah which is really hard to say guys
00:14:16.160we wanted it to be as close to uh like a word flub as possible
00:14:21.360Yeah, it is. Don't make me say it. Well, I'm excited to have you. I am one part of these Pax Puck and my wife Madison is with us. But if you could do a quick intro of yourself, we would love to introduce you to our audience.
00:14:37.700Yeah, so I'm Joe Piazza. I'm a longtime podcaster. I've been making the Under the Influence podcast for about five years now, which started as a deep dive into the world of momfluencing on social media, but has really turned into a place for women to talk about how hard it is to be a woman and a mother in the world.
00:14:59.720So we have on thought leaders, influencers, pretty much anyone that I think is interesting and is going to help me improve my life.
00:15:08.340And the podcast is twice a week. I love it.
00:15:10.840So that was kind of my day job. And then I am also an author.
00:15:14.360I write novels and my latest one was The Sicilian Inheritance.
00:15:18.660It is coming out in paperback right now.
00:15:21.500It is a twisty turny murder mystery set in Sicily.
00:15:24.600And my new one is a trad wife murder mystery called Everyone is Lying to You, which comes out in July.0.94
00:15:31.180That sounds like it's right up my alley.0.98
00:15:32.720I was going to say murder and women is my wife's life.1.00
00:15:36.880Murder and women. You are going to love Everyone is Lying to You.1.00
00:16:57.260So you talked about podcasting and I want to kind of like figure out a little bit about that under the influence covers all things, social media, influencing, momfluencing.
00:17:06.460I like that you said that. What kind of like put you on that thread?
00:17:10.460So when I had my second baby, my first daughter, I have three. I have a seven year old, a five year old and a two year old.
00:17:17.160And when I had my my daughter five years ago, she didn't sleep at night and she was super colicky.
00:17:24.980And so I would stay up all night holding her. And the only appendage that I had free was my thumb.
00:17:30.060So I was scrolling and scrolling and scrolling social media. And this was the early days of mom influencing on Instagram.
00:17:36.780Everything has changed since then. But I was being served these gorgeous images of beautiful women with their beautiful kids in their pristine white houses.
00:17:45.620or running through fields with chickens.
00:17:48.920And they were all trying to sell me something.
00:17:50.980They're all trying to sell me organic baby food
00:17:53.720or non-flammable swaddles made out of goat hair.
00:17:57.760And I just became fascinated with this world.
00:18:01.440And I decided I wanted to report on it.
00:18:03.980So that's how Under the Influence was born.
00:18:06.120And the first two seasons are really a deep, deep dive
00:18:11.480into the world of mom influencing, how it was created.
00:18:14.980I thought that I was going to be pulling back the curtain on this, you know, I wanted to actually
00:18:19.120wanted to see, is everyone just lying to me? And some people are, that is the truth. But what I
00:18:24.960also discovered is that it is a multi-billion dollar business created by women for women that
00:18:31.280has mostly been ignored by mainstream media for a very long time because it was created by women
00:18:37.060for women. And so it became something so much bigger than I had expected and also something
00:18:43.100so much more interesting because I wasn't looking at these women as entrepreneurs. I wasn't looking0.94
00:18:49.800at this as a business. And while there is a lot of grift involved and there's a lot of BS involved
00:18:55.740and there's a lot of accounts that make us feel too much guilt and shame about being a perfectly
00:19:01.500average mother, which I am, I am, I'm like the most perfectly okay mom that there is very highly
00:19:09.880mediocre and okay with it. You know, there's also a lot to commend it. And in a world where it is
00:19:16.180very hard to be a mom and also to have a career and to have an ambitious career, influencing is0.99
00:19:22.760a way for women to support their families. So we told that side of it too. And now we've evolved
00:19:27.840to talk about social media and all of the ways that it impacts us as moms because parenting in
00:19:33.480the age of social media is so weird and fraught we were never meant to watch how other people
00:19:39.940parent online it is i mean it just it makes my brain explode on a daily basis so we still talk
00:19:47.100about all of that but we're also talking about you know how hard it is to be a woman in the world
00:19:51.400these days i love all of that i think all of that is so humanizing one two like you always say like
00:19:58.520no one puts a bad day on instagram but like that's the reality right and to your point like
00:20:02.420you're scrolling through all of this stuff and it's like, well, should I be doing this? Should
00:20:06.560I be doing that? What's real? What is it? But what do you think is the most surprising thing
00:20:10.800that you learned like in the early seasons of doing this? But what's the most surprising thing
00:20:14.480or what took you by most surprise? Yeah, of course. So in the early days, one of the things that I did
00:20:20.140was total stunt journalism. So the early episodes of Under the Influence, I actually tried to be
00:20:26.860a mom influencer i tried to monetize my account and also the first thing that i learned and this
00:20:33.020blew me away i feel like people know this now but did not know it back then is that none of these
00:20:38.260pictures or these videos were being taken in real time right so these women were hiring photographers
00:20:44.840and videographers to shoot an entire month of content for them in a single day so i actually1.00
00:20:53.140hired a professional photographer to try to do this to try to create all this content in my family
00:20:57.960and my entire family completely opted out after two hours everyone was in tears everyone was like
00:21:06.080we don't like this stop telling us like what we have to do in these pictures I don't want to change
00:21:11.080my clothes 14 times and I was just shut down right then and there being a mom influencer being one who
00:21:19.360succeeds, being one who actually makes money and a small percentage of them can make a living from
00:21:23.940it. And people are trying to become influencers every day. I would say maybe 10 percent of people
00:21:29.000are earning a living wage of the people who are trying. But of the ones who succeed, they're
00:21:36.120essentially running a media empire. And that's the way I wasn't thinking about it. And it kind
00:21:40.520of changed everything for me because I worked in magazines for a long time. I know that I work.
00:21:46.460I wouldn't let a magazine like make me feel bad about myself like I wouldn't read parenting and
00:21:52.180be like their kitchen is so clean I'd be like this is a magazine of course it's clean and that's kind
00:21:56.600of the way we have to look at social media and influencers all of this is staged they're creating
00:22:01.980a show for you and if we look at it like that maybe we can just enjoy it instead of experiencing
00:22:06.780all this mom guilt and shame about their perfect lunches or their ridiculously clean all white
00:22:13.140houses that aren't covered in handprints all over the walls which mine absolutely are i love that
00:22:19.060you say that like people have to recognize that it is actually a magazine because i felt so
00:22:24.820frequently i'm like like right now our four-year-old he is pushing the limit baby he is0.99
00:22:31.020kicking our ass oh he's kicking our ass it's really the worst yeah he's killing us and like0.99
00:22:36.540a normal quote quote normal technology infused mom i'm like what do i do about this my kid is0.99
00:22:42.280kicking my ass and i'm like i can't find anything because no one wants to talk about it no one wants0.81
00:22:46.200to be real or it's like get on his level say i understand you don't feel well but and he's like0.99
00:22:52.140i'm gonna punch you in the face and i get it so it's like you know like we clutch to these things
00:22:57.840and we don't necessarily recognize that it isn't always applicable and it isn't always real so like0.97
00:23:02.160first of all thank you for humanizing that because even i find myself like hating myself with like i
00:23:08.080yell and I'm like in the mirror crying, hate myself. Totally. It's going to happen and I'm
00:23:12.380not perfect. So when you go through that, you kind of like unpack some of that because right
00:23:15.980now mental health is the biggest thing impacting all of us on a daily basis. And I would Maddie
00:23:20.940and I dovetail it and always say, well, it's social media, right? Because that's what's
00:23:23.500exposing it. How much of that mom influencer is probably not telling the whole story and then
00:23:30.740not being genuine and causing some of this unrest in the momming world? I don't think anyone is
00:23:37.060telling the whole story. I mean, in the same way that even when you go have coffee with some of
00:23:42.100your best friends in the entire world, there's some things you're not going to tell them. Like
00:23:47.100you're not going to say, I bit off my husband's head last night because he didn't put down the
00:23:51.860toilet seat at three in the morning. And then I fell in the toilet when I went to the bathroom
00:23:54.880at 3.30 in the morning. Like there's some things we just like pick and choose to share. And it's
00:24:00.060the same for anyone who is online. But there is definitely a percentage of people who are blatantly
00:24:07.040lying. I mean, just to perform the way that the algorithm wants. They see what is trending and
00:24:14.740they move towards that. And then a lot of people who are also claiming to be experts. This was the
00:24:19.920most dangerous thing that I found when I first started digging into this. The amount of people
00:24:25.720who claim to be experts in something that like dealing with a child, they might have a couple
00:24:31.680initials after their name you'll never find out what they mean but they seem legit especially at
00:24:38.800two in the morning when you haven't slept in three days and the advice that they're giving
00:24:42.760is either just kind of bogus but it can also lead towards the dangerous yeah I mean I totally bought
00:24:49.800some of their like let me send you my pdf with my tips when I was so desperate in the middle of the
00:24:54.760And the fact is, most people, if they're trying to sell you something online, you should be skeptical.
00:25:02.820You should ask your questions and do your due diligence.
00:25:51.340It was so cute. And like, and they're just like learning things. Four is a hellscape of doom. Okay. And I'm just getting out of it with my, my four year old has just turned five. She's finally turning the corner. But there was so much Googling that I was doing when she was four of me being like, is this normal? Yes. Did I break this child somehow? What did I do to this kid? What did I do to this kid to make it like that? And then they turn the corner at five. Their brains are just becoming brains.
00:26:20.340Yes. Yeah. We always have to remind ourselves, right? Like Madison and I will get in this, like, I swear we get the ick with the kids. We'll be like, Waylon's doing this really horrible thing where he's lying or he's doing this thing where like today he stole something from a store. No, he really just wanted it. Right. Like he really wanted it. And he heard no.
00:26:37.420wanted it and he greasy fingered it out of the store and now madison has to turn around and
00:26:41.320apologize for a little thief but it's not that way right like so we have to come to these things
00:26:47.300with a little bit of grace for these kids because i think they really are just doing the best they0.99
00:26:51.200can but four stinks four stinks yeah no my my four-year-old stole some shit too yeah she0.99
00:26:55.800definitely definitely stole some candy there was some gum there was a toy once at the cash register0.99
00:27:00.640and the best thing is actually in each of those instances when i went back and returned it the0.94
00:27:05.800cashier was like always like a retiree in their like 60s or 70s and they're just like no sweat I
00:27:11.100don't even know why you came back they're like it's fine you could have just had it at that point
00:27:15.820yeah yeah they're like really don't worry about it I do love that my wife is saying that two is
00:27:21.260great though because I will say I have been mind blown at how you can have so we use the same donor
00:27:25.920for both of our kids my wife carried both her egg for both so genetically they are identical
00:27:30.000okay how you can have something so identical raised the same way everything right so wildly
00:27:36.780different like Waylon was great until about four Harlan took her diaper off a week ago and pooped1.00
00:27:44.280on the floor yeah she's a pistol I'll remind you of that Anya because that's terrible like her her0.67
00:27:49.340phase like Waylon was never like this at two but our daughter is like I can't keep up I said to
00:27:54.240Anya I'm like I need we need to get like two more people here to help me on a daily basis because
00:27:57.920i can't turn my back for a second you know it is really funny because once i hit the third baby
00:28:03.780and our third baby was kind of a bonus surprise baby we went to we went to an elton john concert
00:28:09.060in north dakota and uh came home with a positive pregnancy test yeah but with her i'm like the most
00:28:15.420chill i could possibly be because i'm like i've seen all of it with both of you because my first
00:28:19.840and my second are completely different from each other they're like polar opposites and so now
00:28:24.340anything she does and she's a diaper taker off or two so in the middle of the night she now takes
00:28:28.980the diaper off and puts her pants back on so we don't even know we don't even know until we get
00:28:34.580in there in the morning surprise i'm obsessed with that you know you kind of referenced this
00:28:40.340when we talked about it but like the content has changed too i think the other thing is like maybe
00:28:45.800people are being a little bit more real today than they were back in the day but you've now seen it
00:28:51.440through multiple kids like you're now on kid three yeah you've seen it through multiple kids
00:28:55.580you've experienced it in multiple different capacities and covered it extremely closely
00:29:00.640yeah how is the mom fluencing changed has it the mom fluencing has a hundred percent changed i mean
00:29:08.420i think well and i know the data backs this up our eyeballs are more on screens than they are
00:29:15.120any other form of media at this point. And that's different from five years ago. We're definitely
00:29:21.560spending more time on the scroll on both Instagram and TikTok than we are reading books or watching
00:29:28.440TV shows. And so it's not social media anymore. It's just media. It is the dominant form of media
00:29:34.740now. I think that the influencers and the content creators have gotten so much savvier,
00:29:40.500right and the tools are better all of it looks so much more professional it is much easier to
00:29:46.260seamlessly weave in selling links click to buy was so clunky five years ago when we were first doing
00:29:53.680the under the influence podcast it was very difficult to set up and then very difficult for
00:29:57.520people to access and now it is just pure seamless shopping in the middle of the night the other1.00
00:30:03.000night and i don't buy that many clothes for my girls because we have a lot of bigger girls in1.00
00:30:08.160our neighborhood and so they pass them all down like i have tupperwares filled with girls clothes
00:30:12.880up to the age of 10 but i just had this moment of weakness where i bought matching mini boden and
00:30:19.660boden sundresses with little sicilian lemons all over them it sounds cute though i mean we're gonna
00:30:25.960look amazing so it's clearly worth it but like i do think that it's easier than ever for us to be0.85
00:30:32.140sold to, I will say, I think we're starting to see a little bit of a shift where some women are0.99
00:30:39.600taking more agency over talking about the things that are real and that are difficult. Similar to1.00
00:30:46.540what we saw, and this was before I had kids, but the early mom bloggers, you know, with the scary
00:30:51.420mommy and those blogs where they really talked about how hard motherhood was. We're seeing some
00:30:56.860of that but then on the other side of the spectrum we do see an intense inundation of like quote1.00
00:31:05.240unquote domestic bliss these women who are having five to nine children who are homeschooling them1.00
00:31:12.740and who are also cooking three course meals and baking sourdough bread every day a lot of which
00:31:18.160is very performative and probably not their real life one of the things that i discovered fairly
00:31:23.420recently actually at an influencing conference and i love this tidbit so much it becomes an
00:31:28.600entire plot point in my influencer murder mystery is that a lot of people will rent influencer houses
00:31:35.880to film and take photos of their content in so it's not their real kitchen it's not their real
00:31:41.860kitchen that they're doing all of their baking videos in it's not their real bathroom that they
00:31:46.760do their morning or nighttime makeup routines in and you can always tell if there's no toilet
00:31:50.620because like usually if you were to put the phone on the counter you would see a toilet somewhere
00:31:54.540right you would in my bathroom but the ones you and the seat would be up yes it would be up and
00:32:00.040yeah that's just another part of like the unreality of it and i think it's so good to call attention
00:32:06.580to that right because the point being it's good to be influenced by things and it's good to have
00:32:11.720inspiration and be inspired but like reality is reality and just no one's life is that perfect
00:32:16.960For me, I grew up in a house so clean, you could literally lick the floor.
00:36:44.600But I can't download it and then stop it from looping into some random person in some random corner of the universe playing a game or a toy that they then want.