00:30:10.880They make their problems worse in a very direct sense because it's just too shameful for them
00:30:15.620to handle. You do something you're ashamed of. You feel ashamed about it. Hide from your shame.
00:30:21.160And as a result, you're driven to do that very same thing again.
00:30:23.540That is a direct consequence of us of making it that way, making it shameful. Another response
00:30:29.040is when people sort of pretend it's not true. And so they overspend and they like treat people to
00:30:33.840stuff and they do things to compensate. It's like a compensation type of behavior.
00:30:38.940For me, it was kind of like I always knew I was going to be behind my peers. It was not like my parents ever saved anything for a wedding or for a house or anything like that. And so sometimes out of frustration, knowing I couldn't control that aspect, I would just try and replicate my peers' lives in other ways. But that wasn't productive and that was actually going to take me further back and I just didn't realize it at the time.
00:31:02.920So shame only works with respect to norms. You should be following the rules. And if you're not following the rules, then shame on you. The research I've done is sort of to investigate when is telling someone to follow the rules punching down? Like, when is it actually an unreasonable demand? And for the most part, that's around the question of choice. Does anybody choose to get old? Does anybody choose to be in debt? Does anybody choose to be addicted to opioids?
00:31:29.280the answer is no. Nobody chooses those things. I'm not saying there's zero control over any of
00:31:35.240that at all. I'm saying that nobody would actually choose that stuff. And yet we have an intense
00:31:41.500amount of shame around those topics. We have an intense amount of perceived morality around those
00:31:46.700topics. Okay, sure. I shouldn't have been dropping $100 at group dinners or trying to keep up with
00:31:52.600all the latest fashion trends. Those were choices. But I didn't choose to attend $100 group dinners
00:31:58.680because I'm obsessed with overpaying for mediocre food.
00:32:02.060I went to social events and bought clothes to fit in
00:32:04.320because it's culturally expected to stay part of the group.
00:32:07.340And when following the rules relies on our singular willpower
00:32:10.940to be responsible when everything around us
00:38:34.740Yes, totally. Although for me, it takes me a while to get into that budgeting thing. I've been saying it since you started talking about it. I'm a big procrastinator when it comes to doing certain things. Tell me you want to go to TJ Maxx. I have my shoes on. I'm going.
00:38:53.520right so maybe my mom didn't pass along the most practical financial wisdom
00:39:01.900i didn't learn about credit cards or 401ks but why do we consider that to be the only
00:39:08.440valuable financial advice based on one set of financial values and is that advice even working
00:39:14.820after i sifted through the gaggle of trolls under the tiktok bridge
00:39:20.200I found that their voices, while loud and angry,
00:39:23.280were nothing compared to the many people who saw themselves in what I had to say.
00:39:27.880Within a few months, there were tens of thousands of people following Jamie's journey.
00:39:31.760She even started to get news coverage.
00:39:33.660Jamie Feldman was once $20,000 in debt.
00:39:36.540I have $13,000 of credit card debt currently.
00:39:38.760And for Jamie Feldman, that's actually an improvement.
00:39:41.700That's why this week we're chatting with Jamie Feldman.
00:39:43.840Feldman says she's going to keep budgeting, bargain shopping, and putting cash into envelopes
00:42:16.760While you wait, you can find bonus Deadhead subscriber content on our Patreon, get updates on the Deadhead sub-stack, follow us on TikTok and Instagram at Deadheadspodcast, and, I don't know, come over for dinner on Friday?