Under the Influence (with Jo Piazza) - November 04, 2025


The Antidote to Tradwife Economics

Topics
How to Unf*ck Your Conditioning as a Mother We’re Not Going Quietly Into Perimenopause

Episode Stats


Length

46 minutes

Words per minute

174.16

Word count

8,146

Sentence count

480

Harmful content

Misogyny

15

sentences flagged

Toxicity

8

sentences flagged

Hate speech

7

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
00:00:00.000 Hey, y'all, Jo here, and you are listening to Under the Influence.
00:00:09.780 When I talk about trad wives, and yeah, no, I know, I talk about trad wives a lot.
00:00:15.940 When I talk about trad wives, one of the things that really gets me, one of the things that
00:00:21.460 really pisses me off is the message that you should be financially dependent on a man,
00:00:28.880 that you should be financially dependent on anyone. I truly, truly cannot stand this fantasy
00:00:34.680 of telling women to completely check out, to give up their agency, to give up their financial
00:00:40.540 independence and telling women that that is going to make them happier and that it is going to make
00:00:45.680 their life more idyllic. I'm constantly served reels and TikToks of a certain kind of woman 1.00
00:00:49.940 saying that financial dependency is aspirational. And you know what? It's not. It's not just not 1.00
00:00:58.500 aspirational. But financial dependency on anyone, including a man, could actually ruin your life.
00:01:07.000 Because here's the real math. 80% of women will end up managing their money on their own at some 1.00
00:01:12.580 point in their life. Divorce happens. Widowhood happens. A partner's bad decisions happen. And
00:01:20.700 also the job market is freaking weird right now. And when those things happen, the fantasy isn't
00:01:27.580 going to pay your mortgage. And that's why I want to talk to Steph Wagner. Steph is the National
00:01:32.880 Director of Women and Wealth at Northern Trust. And her new book, Fly, A Woman's Guide to Financial
00:01:38.660 Freedom and Building a Life You Love, is a manifesto against shrinking yourself financially.
00:01:44.860 But Steph also knows firsthand what it's like to lose control of her money. She was completely
00:01:50.540 blindsided when her own marriage fell apart. But instead of going under, she built herself back up.
00:01:55.940 And now she's teaching women everywhere how they can do the same.
00:02:00.740 Today we're talking about why budgeting doesn't always work, why a weekly money date with
00:02:05.060 yourself could change your life, and how owning your financial power is actually the antidote
00:02:10.360 to all of that trad wife propaganda flooding your feed. 0.97
00:02:20.060 Hello, Steph.
00:02:21.300 Hi, it's great to be here.
00:02:23.120 Oh, it's so good to have you here.
00:02:24.240 You and I share a passion for something I think that a lot of my audience has a passion for, which is that women need and deserve financial independence if we want to thrive, if we want to be happy, and if we just want to be productive citizens of the world.
00:02:41.700 I couldn't have said it better myself. And I don't think we talk enough about the intersection between our financial well-being and our overall well-being and truly our ability to live a very authentic and meaningful life. It's such a critical, critical component because if you're laying around worried about how you're going to put a roof over your head or how you're going to pay your bills or how you can't dream big, right? You can't think about what you want for your future and make it happen.
00:03:09.300 Absolutely. And one of the things that concerns me so much about the rise of the trad girl memes and the soft girl videos on social media, and I say this constantly, I'm like, my biggest issue is always the dependence on a man.
00:03:27.240 every time i'm like we we cannot bet our future on a man i mean frankly i think for for anything i
00:03:37.740 don't think you should bet your future on any other human being right right on anybody we should 0.52
00:03:42.420 always be trying to cultivate some kind of independence for ourselves but the trad wife
00:03:49.900 themes are so entwined with well let him be the breadwinner let him control the finances
00:03:56.160 and it terrifies me because I've, I've never seen that work out well for anyone.
00:04:01.440 Never. And I feel like I'm a poster child for, for that. In fact, in, in my, um, you know,
00:04:08.120 my journey, my life's journey was certainly very different than, um, what you've described. I never
00:04:13.940 intended to rely on someone else ever. Um, but I wanted to give my kids something that I didn't
00:04:20.140 have. I grew up in a really dysfunctional family. And, you know, I saw this opportunity and frankly,
00:04:27.320 I was forced to make a choice. So and it didn't work out for me, even though my beginnings are
00:04:33.160 so much different than what you're talking about on social media. So I get so frustrated over this
00:04:38.200 because they're consciously doing it. Right. And I was really unconsciously doing it. And yet,
00:04:44.760 you know, everything fell apart and it was one of the most devastating things that have ever
00:04:49.380 happened. And now looking back, one of the greatest things that's ever happened. But it's so
00:04:53.700 frustrating. So I couldn't agree with you more. Well, tell me a little bit about your story.
00:04:59.480 You know, how how did you end up financially dependent on your husband? Yeah. What happened
00:05:05.260 when when that marriage ended? And you're like, holy shit, what happens next? 0.99
00:05:09.660 Yep. That was my wake up call, no doubt. So so like I said, very different from the trad wife 0.99
00:05:15.020 story and narrative that's out there. I actually was incredibly driven to build my own career,
00:05:21.520 never wanted to get married, quite frankly. Again, based on this horrific upbringing,
00:05:27.340 which I talk very openly about, because again, I don't think we're talking enough about
00:05:31.940 how much our childhood and what we experienced goes into the decisions we make.
00:05:37.740 And, you know, so I set off to build an amazing career in investment banking. I did. I got a
00:05:44.380 a great job as an analyst at a at a big time investment bank and then quickly, fortunately,
00:05:50.420 got into this world of private equity, which is such a big word today. It's everywhere. But back
00:05:56.040 then in the late 90s, nobody was in private equity. Right. It was so relatively new. And I
00:06:03.020 quickly really climbed within my career. And in my, you know, mid to late 20s was vice president
00:06:09.000 of an amazing private equity fund. But also I had married my college sweetheart. We started to have
00:06:15.820 a family and, you know, we kind of that whole thing of we can have it all. Well, the reality
00:06:21.700 it was is, you know, I was faced with some pretty hard decisions as as a vice president of private
00:06:28.600 equity fund asked to go look at a deal in rural Alabama, get on a Cessna, no less, not even a
00:06:34.220 A big plane. And I was six months pregnant with a two-year-old at home. My husband at the time
00:06:41.080 traveled 150 plus nights a year and something had to give, right? And there was no mentorship
00:06:47.900 out there. There was no women in private equity. I had no one to talk to. And I saw that decision 1.00
00:06:53.180 as very black and white, but yet also very temporary. And I didn't really think about
00:06:58.640 the economic consequences of it beyond just losing my income if I left. But I was pretty
00:07:08.080 confident that I could come back at any time and I quit, literally. But what I didn't realize back
00:07:14.220 then when I made that decision is it eventually led to me leaning out of my entire financial life
00:07:20.560 because life gets busy, right? We divide and conquer. That's kind of what happens generally
00:07:27.240 in a marriage. And that certainly happened within mine when it came to our household finances.
00:07:32.680 I was busy raising kids. Eventually I had three little boys and, you know, I also trusted and
00:07:38.620 loved my husband. He was my everything. And I got a little too comfortable in this situation and
00:07:45.320 it all worked until it didn't. You know, fast forward about 14 years, I, in a really horrific,
00:07:54.060 very short period of time. I mean, literally learned he was having an affair, had been living
00:07:58.740 a double life and everything I thought was, wasn't. And it was a really, really, really big
00:08:05.660 moment. But when I stopped to think about it, I was like, holy shit, to your point, like not only 0.97
00:08:13.660 am I losing my security around my family and everything I had dreamed that we had and thought 0.97
00:08:19.220 we had, but how in the heck am I going to support myself? Like, I don't even know what we have,
00:08:27.280 you know, and what I have to work with to rebuild my life. And it was a really big wake-up call,
00:08:32.920 you know, and it's really become my life's mission to build awareness around if it can happen to me,
00:08:37.920 it can happen to anyone. But also if I can rebuild my life, so can someone that finds
00:08:43.220 himself in my shoes. But also I want to I want, you know, to your earlier point, get out there
00:08:49.400 that you can't afford to do this and make the mistakes I made, that you've got to maintain
00:08:55.600 financial autonomy throughout your entire life. Yeah, I think about it all the time. And when
00:09:02.860 I'm talking to these young women and I talk to so many young women who say to me who are like,
00:09:08.260 you were the girl boss generation you leaned in your generation doesn't seem that happy
00:09:13.920 and i'm like no girl i'm good i just realized how much we still have to fight right to be able to
00:09:20.140 get the things that we deserve this is unhappiness this is tenacity that's right but i watched my
00:09:28.560 own mother who was a teacher she she still worked but she let my father do all of the financial
00:09:34.680 things. He died. She finds out he had a second mortgage on the house. She has no idea where
00:09:38.680 any of that money went. She's in debt. He hasn't paid taxes in 10 years. Like, it was a disaster.
00:09:45.380 And I'm like, it can happen to anyone. I don't want to say, don't get married, don't fall in
00:09:50.540 love. But men die, men cheat, men, you know, will leave. Like, as could anyone. This isn't
00:09:57.100 just a male bashing thing. It's anyone could do that. That's right. And also, Joe, it's important
00:10:02.720 to note that it doesn't even have to be death or divorce. It could be the loss of a business. It
00:10:07.600 could be, you know, the loss of a job. It could be a medical crisis. Right. And and, you know,
00:10:14.260 suddenly, you know, in that case, a family is sitting here facing a crisis, not just as a
00:10:20.660 single person, but as a married or a partnered couple. And it shouldn't just be one person's
00:10:25.700 responsibility to figure it all out, right? I think we have to think more about what makes
00:10:34.580 a true partnership, right? And have a more equal balance so that the family isn't at risk. And
00:10:39.900 you're not at risk if you do find yourself alone. Yeah. I mean, because we are also living in a
00:10:46.100 world of massive job uncertainty. That's right. I took my son to a comedy show this weekend. He's
00:10:53.780 eight. It was his first one. It was a very family friendly one. We saw Nate Bergotzi and the opener
00:10:58.480 was was was another comedian who was talking to an 11 year old boy in the audience. And he's like,
00:11:04.240 what do you want to be when you grow up? And the kid's like, I don't know. And the comedian's like,
00:11:07.560 that's OK. We don't know what's going to be available. Well said. And I was like, well said,
00:11:13.900 sir. Well, yeah, I don't know what's available right now. Right. And so so many of the women
00:11:20.920 that I know were in marriages where everyone worked for 10, 15 years, and then their husbands
00:11:27.440 lose their jobs and can't get another job, right? So it just doesn't make sense to not have this
00:11:33.340 financial literacy and independence right from the start. And that's the message I just want
00:11:38.520 to hammer home to all people, not just young women, all people growing up.
00:11:45.240 well yeah and i pray and hope that my story can be not only something that inspires a woman that
00:11:54.120 has gone alongside and lived a similar journey or path but also a very much a cautionary tale
00:11:59.860 of what could happen right um but i also think it's important joe to unpack the why behind it
00:12:06.280 like you know and i think my journey fortunately i really used it as an opportunity to really think
00:12:12.800 about how did I get into this mess really? Right. Like despite my my I loved math. I loved my
00:12:19.160 finance classes. I had a business degree from USC. You know, I wanted to be in the world of
00:12:24.740 corporate finance. I did it. I love this stuff. And yet I still abdicate it. And so, you know,
00:12:30.480 for me, and I think it's helpful for other people. Why? Like, why do we have this lack of confidence
00:12:36.580 around money or this, this, this enormous trust, right, on the other side that someone could do
00:12:46.540 it better. And I can afford to lean out of these conversations. I think we're, you know, at least
00:12:51.880 what I'm seeing, and I'd be curious to hear your thoughts around this. I think we're living in such
00:12:55.680 an exciting time for women on what I like to call the front end of, of earning and money, which 1.00
00:13:02.200 means, or the front end of money, which means our ability to earn.
00:13:05.240 I'm seeing these young women, you know, you know, I'm in my fifties, I'm watching, you
00:13:11.600 know, my, I have three sons, I'm watching their girlfriends and their friends that are
00:13:16.560 also girls. 0.97
00:13:18.040 And I'm listening to conversations and they're badasses. 0.99
00:13:21.320 They have this confidence around, I want to start this business or, you know, I I'm in
00:13:26.420 corporate America, but I want to get out and I want to do this or they're dreaming big,
00:13:30.440 Bigger than I certainly, you know, I thought I saw one path, you know, more of the corporate.
00:13:35.680 I never thought about being an entrepreneur. 0.99
00:13:37.400 And we're seeing this tremendous rise even beyond this younger generation, just in female 0.88
00:13:42.120 entrepreneurship.
00:13:42.700 And it's hugely exciting.
00:13:45.280 But where I'm not seeing progress is on what I like to say the back end of personal finance,
00:13:51.600 which is, OK, once you have this money, you know, once you have, let's say you have a
00:13:58.080 business, you sell a business, or you're really starting to start making money in ways and
00:14:04.140 negotiating for yourself with respect to your earning power. Once you have it, do you know
00:14:10.160 what to do with it to maximize its ability to bring security for you long term? And that's
00:14:16.480 where I think we have a lot of work to do. And it does center around financial literacy,
00:14:20.380 to your point. Yeah. And that's what I want to dig into when we get back from a quick break.
00:14:28.080 okay we are back so let's let's like really get into it let's really dissect it
00:14:39.140 what are some of the things that we all need to be thinking about in terms of financial literacy
00:14:45.840 to set us up for the back end of this well like i i kind of said is i believe the very first place
00:14:55.860 to start to really begin to establish a strong financial base for yourself and security around
00:15:02.500 your ability to make confident financial decisions is to examine your current relationship with
00:15:08.380 money. Are you in the game or have you been leaning out, right? What's your mindset around it?
00:15:14.560 You know, and I like to break it down into a couple different things. Number one, look at where you
00:15:18.860 are today. What are your habits? And be really honest with yourself. I think that's the hardest
00:15:23.440 part, is we tend to go, oh, no, no, no, I got this. But when you really sit with yourself and
00:15:28.220 think, you know, do I really have a good relationship with money? Am I interacting
00:15:33.840 with it in a healthy way every day? Or are there some habits that I need to break? And I like to
00:15:40.340 think of that as what's my current money personality? And then you look and say, well,
00:15:45.080 how did I get here? Let me look at my background, my history with it. How was I raised with it?
00:15:51.060 And, you know, in my situation, you know, money was a very big source of control.
00:15:56.120 My dad dominated the conversations.
00:15:59.420 My mom, despite the fact that she earned a lot of money and she had an incredible career,
00:16:04.740 she got an allowance. 0.99
00:16:06.160 You know, it was something that caused a ton of conflict.
00:16:09.360 And when I unpack that and I think about examples of it throughout my life,
00:16:14.780 no wonder I turned things over to my ex-husband because I didn't want to ever fight about it.
00:16:21.060 right? I didn't want to carry that baggage that I experienced into my marriage. Well,
00:16:26.140 instead of talking about it, I just repeated behaviors that I saw when I was younger.
00:16:31.060 And I think everybody has a money story. And until you really unpack it, and I most importantly
00:16:37.600 understand the why behind it, you're not going to be able to really think about where you want to go
00:16:43.040 and think about, are there things that I need to shift? Whether it's my mindset, whether it's
00:16:48.140 ignoring and purging money messages that I heard. You know, money's not good to talk about, or,
00:16:55.040 you know, all debt is bad, or, you know, anyone that has money is greedy. I mean, there's a ton
00:16:59.880 of stuff that, right, that we may have heard or experienced that may not work for us anymore,
00:17:05.100 but until you unpack it, you don't know what to change or to purge. So I think, Joe, that's the
00:17:09.960 very first step. And, you know, most people dive right into the numbers, but I'm going to challenge
00:17:15.800 people to say, no, think about this a little differently. If you really want to build tools
00:17:20.560 and you really want to build the right mindset around how to, how to really change course in
00:17:26.160 a very sustainable, sticky way, I think you got to start there. Um, so I'd love any, and I'll pause
00:17:32.640 see if you have any thoughts around that. I have so many thoughts and I do think that we don't talk
00:17:38.300 about money enough, especially women, that there's a lot of shame around money talk. I, I talk to,
00:17:44.860 other women all the time, and I'm very blunt about money. I'm like, this is how much I made
00:17:49.480 on this book deal. This is how much is in my savings account. This is how much we pay a
00:17:55.560 caregiver, right? And some people are very shocked about that, and it makes them nervous because
00:18:00.920 we're trained not to talk about money. But I'm like, if it's a taboo, then no one knows how much
00:18:06.700 they should be asking for. No one knows how much to pay their own babysitter, right? This stuff
00:18:11.700 can't be buried in secrecy or in shame well and we learn from each other right like you know i
00:18:18.440 always i joke and say you know we are more apt to talk about sex and politics than we are about
00:18:24.540 money to your point and it would be a little weird if we sat down and had um you know a happy hour
00:18:30.060 with friends and said hey by the way like just curious how much is your mortgage relative to
00:18:34.020 your income i don't know if i ever get invited back to that group of girls totally you know
00:18:40.200 it's still these are things that then we're left to make assumptions about and just cross our
00:18:45.000 fingers that we're making the right choice so you know you have to surround yourself with the right
00:18:49.760 community to be feel comfortable to talk about this and ask questions whether that's a friend
00:18:54.720 whether that's a mentor or whether that's a group of advisors but i wanted to see expand on one thing
00:19:00.200 you said that couldn't be more true you know shame is in fact the number one thing that holds women 1.00
00:19:05.840 back when it comes to personal finance. 1.00
00:19:08.140 They focus on what they don't know
00:19:10.140 and not what they need to know.
00:19:13.100 And I like to say, you know,
00:19:14.400 there is no shame in not knowing.
00:19:16.320 Where shame comes in is when you don't take action
00:19:19.140 to learn, to better yourself.
00:19:21.840 So when we shift our thinking and change the narrative,
00:19:25.620 I think that can be incredibly empowering
00:19:27.480 to then go into the next building blocks
00:19:31.120 and steps that you need to take
00:19:32.780 to really get a hold on this stuff.
00:19:35.840 And you have five steps to build a structured financial plan that will work for an individual. I don't want to give away the whole book, but just give me give me a little taste of what that looks like.
00:19:47.700 You got it. Yeah. And, you know, overall, there are there are five to your point building blocks and then two more that once you're there, things you need to think about.
00:19:58.720 And I'll get to that in a second. But, you know, first, definitely unpack your relationship with money that I talked about. I think next, too often, we don't sit in, you know, where are we really today? And have honest conversations. Because again, depending on where we're at financially and, you know, what we have and don't have, that can actually make us feel more insecure and let that shame creep in.
00:20:25.320 But you have to really examine where you're at and have and look hard at, you know, what do you currently own? What do you owe? You know, what is what's your income look like? Is it diversified? Are you at risk? Right. But more importantly, what are those outflows look like?
00:20:41.960 And I think that's where we are living in this world where it's harder and harder to actually, um, track some of that stuff because so much is automated. Right. Um, and, and we have to examine that because if you want to get somewhere, it's just kind of, I hate to use this overused analogy, but it's so true.
00:21:02.180 if you want to lose weight, you kind of have to look at what's my current lifestyle and what do
00:21:07.000 I weigh, right? And what's my behaviors every day so that I know what to change. So that's kind of
00:21:13.160 step number two. And then, you know, as you go, it's, it gets into, you got to understand how
00:21:20.780 money works. I think too often we focus or what's out there is a bunch of rules. You should be doing
00:21:27.540 this. All debt is bad. Always pay cash for a car. You know, there's all these are just some of the
00:21:32.420 examples. And we shouldn't be living in a society with a bunch of rules. If we really want to be
00:21:39.560 empowered around this, I believe we need tools. We need to really learn how money works so that
00:21:46.040 we can apply some of these tools that I teach throughout the book in our everyday life when
00:21:53.360 we're faced with decisions to make, right? That's only going to build confidence. You know, I always
00:21:59.100 say confidence, you can't give someone confidence. You can't give it to our kids. We can't give it
00:22:04.680 to each other. We can't give it to ourselves. We have to earn it. We have to develop it. And so
00:22:09.720 learning and having tools to rely on and then using those tools and going, wow, I feel really
00:22:17.740 good to see. Those are the building blocks that slowly by slowly, but surely we really become
00:22:23.280 powerhouses in this, right? We become extremely confident and, you know, and our abilities expand
00:22:29.100 as some of the complexities around investment choices and things that we can make,
00:22:34.240 we feel much more secure about. So that's hugely, and I believe there's only four principles you
00:22:40.120 need to learn. I think too often women think, men too, everyone thinks, oh, finance is complicated.
00:22:46.420 it. No, it's not. If you can add, subtract, multiply, and divide and truly embrace what I
00:22:53.520 believe are these, you know, four basic principles, opportunity costs, compounding, diversification,
00:22:58.940 and frankly, arbitrage, which is a little bit of a complex word, but it's really not. It just
00:23:03.120 sounds scary. It can have a profound impact on your overall financial well-being, but you can't
00:23:09.340 learn anything on the surface. You got to dig deep and really learn this stuff and apply it.
00:23:14.340 Um, and so those are kind of the basics that then set you up to your plan, to build your
00:23:21.000 own plan and figure out how to make shifts in your day to day, um, that really start
00:23:26.880 to put you on the right path to, uh, to financial freedom and security.
00:23:32.500 What are some of the things that you did?
00:23:34.720 How old were you when this happened to you?
00:23:36.700 I was 40.
00:23:37.820 I was 39 when life fell apart, when I realized that my life was no longer really the perfect
00:23:42.980 life I thought I had.
00:23:43.860 I didn't. And I was 40 as I set off to build this new life. And I think one of the things I did
00:23:52.220 was lean into what I could control. I hadn't worked, believe it or not. This was never my
00:24:00.500 intention. And despite my, like I said, my background and my, and this amazing career I'd
00:24:06.760 started. I ultimately, life happened and I really hadn't worked for 13 years. I did stuff. I did a
00:24:15.160 lot of stuff. There were more hobbies that made a little bit of money, but it wasn't like I was
00:24:19.560 really staying in the game with my earning power. So if I couldn't control that and I knew it was
00:24:25.680 going to take a little bit of time to rebuild my career and have income, I started to focus on what
00:24:31.100 I could control. And that was, how do I begin to put what little money I had to work to begin to
00:24:38.020 build wealth for myself? And how do I adjust my living expenses so that I could understand a lot
00:24:48.500 of what I was spending was on wants and not needs. And I need to focus on the needs and prioritize
00:24:54.460 investing in myself and my and my, you know, my wealth and to to grow. So I think too often we
00:25:03.660 jump in and are like, I got to focus on my income. And I'm here to say, if you really begin to think
00:25:11.740 about, you know, income is really important. Don't get me wrong. It's huge. But if you begin to
00:25:18.200 really think about the other thing you have in your that you have to work with you, which is,
00:25:22.640 you know, your balance sheet. Right. And even if you don't have very little, how do I become more
00:25:27.680 strategic with that to start growing that? And that's where I focus. I also knew emotionally I
00:25:34.380 was a disaster and and that it was giving me some real limiting beliefs and a lot of self-doubt and
00:25:40.480 a lot of imposter syndrome about how I was going to rebuild my career. So I leaned into what felt
00:25:45.680 comfortable. And that was the financial aspect, given my background. So that may not be the case
00:25:51.440 for everyone. But I think my big pieces of advice, focus on what you control and focus on what you're
00:25:57.340 already feeling confident about so that you can continue to build that growth mindset instead of
00:26:03.960 living in scarcity, which, of course, a lot of us live in when we go through massive transitions.
00:26:11.740 And transitions can look like a lot of different things. It can look like a divorce. It can look
00:26:16.540 like losing your job. That's right. I really like your suggestion to have a money date with yourself.
00:26:24.720 Yeah. What do your money dates look like? Yeah. Well, thank you for that, because I think if you
00:26:30.260 back up for one second, I think you can have the best laid out plan in the world. But if you don't
00:26:35.160 have a real commitment to living out your plan every day and staying connected to your money,
00:26:43.760 all it doesn't matter how great your plan is it will fail right it's just you've got to continue
00:26:49.680 to water the garden and so the bunny date that you bring up is a huge component of that and
00:26:55.340 because it's your time to sit my time to sit right with with myself but also with a computer in hand
00:27:02.800 and to go through all this stuff and to look for surprises or to look look for unintentional
00:27:08.480 surprises like fraud and things like that which always happen but also surprises of wow i didn't
00:27:13.700 really think about how much those little things add up. And suddenly I had no idea my credit card
00:27:18.540 balance was that high. So what a money date is, is, you know, setting aside about 15 to 20 minutes
00:27:25.200 every week. I typically do it on a Saturday morning with a cup of coffee in hand in bed,
00:27:31.480 right, you know, after I'm, you know, kind of chilling. And I just kind of look through
00:27:35.900 everything, every single account I have and just do. And the more you do it, frankly, the more
00:27:42.600 automated and quicker it becomes, right? It's just like building a new habit. And you can't imagine
00:27:48.760 what I discover. I think you might laugh at this. I don't know how old your kids are, but like my
00:27:53.940 youngest is now a senior in college and he knows that every single Saturday morning I'm having my
00:27:59.420 money date because even before he wakes up, I've got texts going to him of, excuse me, what was
00:28:05.060 this uber eats charge and why is that on your credit card why is it on mine so so um you know
00:28:14.040 i think the money it's teaching him pretty good money habits too i hope yeah i mean that is one
00:28:19.740 of the things my kids are much younger so i've got a eight a five and a two but we already talk
00:28:24.760 about money a lot for your house way more than we ever did when i was growing up and my parents
00:28:30.160 were such crap with money that is why i'm a psychopath about money and budgeting um and
00:28:35.860 saving and i mean which drives my husband insane but i'm like you grew up with parents who were 0.98
00:28:42.340 very careful with their money i grew up raised by financial wolves and so therefore i am deadly
00:28:50.360 serious about this and i talk to my kids about how much things cost all the time i'm like do you want
00:28:54.420 to see our taxes my son's like no and i'm like you should really see our taxes well can i um i'd
00:28:59.800 love to break that down a little bit if you don't mind please do well actually let's take a quick
00:29:03.940 break and then you can totally dissect perfect great okay we are back go for it all right well
00:29:17.200 it's so interesting you brought that up because that is such a real like goes back to the importance
00:29:21.440 of understanding your relationship with money and i love it sounds like you had a very similar path
00:29:26.940 than me is my my dad was horrible with money. My mom had no control over it. As I said, my dad did
00:29:32.960 everything, despite the fact that he didn't know how to do it. He knew how to earn it, but he didn't
00:29:37.740 know how to, you know, put it to work the right way. He just spent it all. And so like you, I did
00:29:44.220 the opposite. I became much like you when suddenly I was at the helm of this and I was felt like, oh,
00:29:51.220 my gosh, I'm always going to live on the brink of financial disaster. Right. Because I watched
00:29:55.740 him do it. And I really had to build awareness around it. But what you just highlighted is so
00:30:02.060 important when you're in partnerships, your partner may have a completely different relationship with
00:30:08.180 money. And until you understand what that relationship looks like and how dramatically
00:30:14.520 similar or different it is than yours, you're not going to have constructive conversations around it
00:30:19.060 because you're going to say things, right? And think that they're going to be interpreted the
00:30:24.780 way that you would interpret them. But really, they're not. They may be completely, they may
00:30:30.180 trigger him in ways that are so confusing to you. So by unpacking not only your money story,
00:30:37.560 but also your partners or even your children's building awareness on what are you doing to
00:30:43.220 create a money story for them, until you do that, it's really hard, I think, to have these
00:30:48.680 very, you know, cohesive conversations as a partnership and as a family. So, you know,
00:30:57.280 I throw that out because I'm often asked, gosh, it's always a source of conflict. How do we,
00:31:01.980 how do I get on a better page with my partner on this? Or I've always been uninvolved in this and
00:31:08.600 now I really want to get involved, but how do I start conversations around it when I've never
00:31:14.840 been in the game that don't trigger him or her. So I think it's important to spotlight that.
00:31:21.340 And by the way, I love that you're already talking about this as a family, because that's
00:31:26.580 oftentimes why we're not seeing this progress, right? It's not taught in school. So much of what
00:31:32.460 we're doing, again, despite progress we're making in other aspects of our lives, is just repeating
00:31:38.600 the same behavior that we learned decades ago or generations ago.
00:31:45.380 Exactly, exactly. So let's get let's just let's get into a little bit more of of the nitty gritty
00:31:52.640 right now to talk about what should women be thinking about in terms of financial literacy.
00:32:02.520 Your book is a great place to start. What other practical things can we be doing? I mean,
00:32:07.440 things like the money date like I love that idea because I'm like oh I can do that yeah that's
00:32:11.920 something I can start with I mean because I do think that investing and saving seems daunting
00:32:16.820 it's daunting even to me and we did the financial audit last year we were like okay we're friendly
00:32:22.660 we're gonna make sure to hook up with a financial advisory firm we're gonna put all put the money
00:32:28.240 in the retirement accounts do the thing and I'm still like am I doing this right like yeah oh my
00:32:33.520 God, what else should I be doing? Am I failing? I still feel like I'm failing every day. Meanwhile,
00:32:37.540 my husband's like, it's fine. So I would challenge everyone. First of all, I think it's more
00:32:43.160 important than ever that women, you know, really get engaged in this. We talked about things that
00:32:50.220 can happen throughout our lives early on, like me and, you know, we talked about these women 0.88
00:32:55.660 making these early decisions to be dependent on a man. But the reality is we are living longer than
00:33:01.200 ever. You know, it's very likely that you and I could be living 90 to 100. And, you know, eight
00:33:08.560 out of 10 women do end up alone because of divorce and widowhood. And we outlive men. So doing it
00:33:14.620 now, getting these habits now is critical if we want security long term and we want to reduce the
00:33:20.200 risk of outliving our money, which becomes a very, very real risk, you know, if we don't have this
00:33:25.080 proper plans. So I think it's, you know, I think your question is so, so important. You know,
00:33:31.680 like I said, given our current situation, but as we plan for the future and make sure that we
00:33:36.140 really are prepared for all the different chapters of life. I mean, one thing you've got to commit to
00:33:42.760 learning. And I think part of your apprehension, Joe, is like, okay, but where do I go? Okay,
00:33:47.920 I did the scratch the surface, but now how deeper do I get? I would challenge everyone to really
00:33:53.200 commit to learn this stuff, to ask questions. If you have advisors, you know, make sure you work
00:34:01.380 with people that encourage you to learn and to ask questions and not to be afraid of a stupid 0.99
00:34:08.420 question because there's no such thing. You know, I often say, listen, you know, there's like you 0.98
00:34:16.800 could be the most brilliant person in the world, but if you never were taught this, how would you
00:34:21.040 know it. Right. I mean, I was in finance, but it wasn't a totally different world of finance.
00:34:25.940 I didn't know this stuff at all. And there was a lot of shame around that, to your point,
00:34:30.720 because everyone assumed I did and I had no clue. So, you know, I think committing to that.
00:34:36.500 Well, where do you start? There's a ton of great resources out there. I mean, I am constantly still
00:34:42.020 and I'm a finance expert in the world of women and wealth, and I'm still Googling. But also,
00:34:48.020 trying to, I'm a big proponent of community, you know, find, find a group of a community out there 0.98
00:34:55.980 where women are talking about this, you know, where we're learning from each other. We're 0.99
00:35:00.680 learning from experts. We're sharing stories because learning through other people's stories
00:35:05.940 is where we had, we have these aha moments and then start to realize where are, where we're
00:35:12.640 doing well and where we may have to do some work. But then go back. And like I said, don't rely on
00:35:19.160 rules. Think about building your toolbox so that when you're thrown things, you can make
00:35:27.660 confident decisions. And, you know, I'll dive deeper into, like I said, I scratched the surface
00:35:34.120 of this in one of my chapters in the book, which is expand your knowledge, where I'm diving into,
00:35:38.520 As I mentioned, opportunity cost, you know, compounding, which is how money grows, right? If you let it. Diversification and arbitrage. But once you scratch the surface, I think that chapter gives you a really good context. You got to keep going. So what is the ultimate lesson there? Money's complex. Don't just scratch the surface. Keep going.
00:36:03.600 And, you know, and I think also the other thing I would say is if you're just starting out, don't jump to where it gets complex. Don't forget those building blocks, because those are the baselines that build, you know, a solid foundation.
00:36:18.780 I think too often we're like, I need to learn how to go invest in stocks.
00:36:22.360 Well, wait, back up.
00:36:24.460 There's a lot to learn before that, right?
00:36:27.900 And, you know, you need to commit to building that.
00:36:33.020 It's like winning a marathon, right?
00:36:34.120 You're not going to go out and run a marathon.
00:36:35.580 You've got to really start to train.
00:36:37.220 And I think I would look at this the same way.
00:36:39.720 I think about a lot of things in terms of training for a marathon.
00:36:43.360 I think about writing a book, like training for a marathon and and and also, you know, financial literacy and financial security.
00:36:53.060 Yes, training for a marathon. Nothing happens overnight.
00:36:56.820 That's right. Truly. Except is it? Zits happen.
00:37:02.120 Except you can't usually get rid of that overnight. 0.89
00:37:05.000 You'll never get rid of it. Right.
00:37:06.800 It will it will appear.
00:37:09.200 You mentioned a great point. It takes literally 21 days, right, to create a new habit. And so, you know, I would say you've got to start to shift your thinking, right? And you mentioned the money date.
00:37:25.040 I, something I did that I really recommend everyone do is start to look at money as a
00:37:30.660 game and ways that you can change your behavior by embracing some, some challenges or games.
00:37:38.500 And I lay some of this out in, in, um, in the book of when I talk about how do you go
00:37:43.220 and execute your plan?
00:37:45.040 Um, I think a couple of funny challenges are like the seven day rule, right?
00:37:49.300 We all make impulse purchases that tend to bust open our budgets, which, by the way, I don't really believe in budgets.
00:37:57.160 But I believe in kind of another type of framework for structuring your expenses.
00:38:04.260 But if you employ the challenge of, like, the seven-day rule, well, that forces you to say, let me think about that impulse purchase for seven days.
00:38:13.360 And if I still want it, well, maybe it's something I should really consider.
00:38:17.540 But chances are, you know, more often than not, those urges go away and you're on to the next thing. And there's a couple of other, you know, ideas of how do you begin to build awareness so that you're spending more intentional, thinking about the opportunity cost of those impulse purchases or purchases at all, and what that money could have done for you to grow and to create more security for yourself.
00:38:43.300 When you put it all together, that's kind of where some change happens in terms of your thinking. But to your point, it takes practice. And you've got to incorporate some of these challenges or some of these, you know, games, I like to call them. And then suddenly they just become something you naturally do.
00:39:01.560 And there's plenty of opportunities to pull your kids into it as well, because at the end of the day, you know, it's not only a learning opportunity, but you got to get your kids invested if you want, if you want to get them to stop with all those asks that are causing you to continue, you know, to continuing to be tempted to spend.
00:39:20.520 You really do.
00:39:21.940 I mean, and part of that has been explaining to my kids what things cost for me.
00:39:27.260 And they think about it.
00:39:28.520 They really, I mean, they're genuinely more thoughtful now since I've started doing that about a year ago.
00:39:34.260 My last question for you is, why don't you think budgets work?
00:39:38.420 You know, I think it goes back to shame and building, disempowering us.
00:39:42.540 I think oftentimes budgets are set up so that, okay, we set a budget, but then we look at things at the end of the month and we go, I missed it, you know?
00:39:52.940 I think and then all that does is kind of go shoot look at all that time I wasted like how
00:39:59.120 didn't I have better control over this what happened and again if if we're trying to change
00:40:05.120 our emotional you know connection with money and it be more empowering and confidence building
00:40:11.720 we've got to make sure that we've got a system around our spending that supports that empowering
00:40:18.580 you know abundance mindset and I think like I said too often than not budgets kind of set up
00:40:25.300 to fail so I use more of a framework that says all right I'm going to basically put my net income
00:40:34.020 that I get every month into buckets I've got my unavoidables things to put a roof over my head
00:40:41.700 you know get me from place to place typically that's going to be a car depending on where you
00:40:45.480 live, but there's other types of transportation costs. Utilities and then insurance, you know,
00:40:51.380 things like that. Pretty much non-medical because most of America pays medical through their,
00:40:56.800 you know, paycheck or an overwhelming, you know, number. And then the next part is out of the gate,
00:41:05.640 20% is going to go to me. It's going to invest in my future. And how I spend that depends on
00:41:11.640 my circumstance. If I already have a well-funded emergency fund, which should be a priority,
00:41:16.760 great. I got to make sure that I'm investing enough in my retirement. You know, if that's
00:41:22.700 already well-funded and, you know, after doing the analysis, you're like, okay, I feel good about
00:41:28.480 myself on that. Maybe I need to diversify into other types of investments. But also don't forget
00:41:34.860 some of the things that build your own emotional self-worth because that's investing in you too,
00:41:41.080 whether it's starting a business or committing to, I want to be more intentional about travel
00:41:46.840 and enjoy and doing things that create good inside of me so I feel better. Again, there's
00:41:54.680 a hierarchy of priorities and you kind of go down and make sure you've tackled the big stuff before
00:42:00.980 you get to some of those other ones. But then the rest, what's left over, that 35,
00:42:07.340 is really what I like to call my empowerment money.
00:42:12.420 And that is money that is based on things
00:42:16.280 that are not so avoidable like food.
00:42:18.340 We all need food.
00:42:20.040 But does it mean that we need, you know,
00:42:22.040 a filet mignon every night, right?
00:42:24.220 But also discretionary things like, you know,
00:42:27.060 whatever it is that are completely avoidable,
00:42:29.340 but, you know, if you can afford it and want to do it
00:42:32.440 and you know it's not going to bust your plan, go for it.
00:42:35.020 So I like that empowerment money because it fluctuates how you spend it depends on, you know, your circumstance and and you have to make choices around it.
00:42:44.940 You can't have it all. So sticking to that framework to me is much more empowering.
00:42:51.500 And if you if you have a money date once a week, you can check in and see where you're at and make adjustments before you get to that end of the month.
00:42:59.840 it does involve you know not being afraid to rip the band-aid off like a lot of us are like like
00:43:05.560 i don't want to i went through my 20s thing i don't want to look at my bank account um and it's
00:43:10.500 just all right no i'm just going to check in i'm going to see what i did uh it's very it's been
00:43:14.180 very interesting now that my mom has been living in philly and we've kind of helped her take control
00:43:19.660 of her finances and she's looking at her budget for the first time maybe in 70 years wow yeah are
00:43:28.060 Have you seen her? You know, it's amazing what I've seen and the women I've helped throughout,
00:43:32.460 you know, so many years now, decades really is, is just standing up straighter,
00:43:39.560 feeling more confident that resonates over into the other aspects of our lives. And
00:43:44.820 that's kind of what I meant at the beginning of our conversation is I think we underestimate the
00:43:51.500 power of when we build confidence and are in the game on this, it opens up confidence and
00:43:57.820 opportunities for us, you know, in the rest of our lives. And, you know, it's so, so important.
00:44:04.580 I'm just curious if you've seen some of that with your mom. So much. So much. She's just,
00:44:10.400 you know, more confident. She's happier, less fear, less anxiety. And these are things that
00:44:19.040 are just so important i wish we could make them as sexy and aspirational as trad wives make the 0.98
00:44:28.360 fantasy of checking out on social media well i think we have to um you know it's why i want my
00:44:35.300 story out there is you know as as sexy in that looks listen there's a whole other side of the
00:44:41.400 story that they're not highlighting um and you know i'm so happy with my journey and i would i
00:44:47.240 I don't believe in regrets, but, you know, I don't because I feel like everything's a
00:44:52.380 learning opportunity, but they're showing one side of it.
00:44:56.220 And you've got to look at the whole picture and the risk.
00:44:59.680 And really, does it truly make you happy when you're not building something and contributing
00:45:04.700 to something bigger than something so short-sighted?
00:45:09.880 Exactly.
00:45:10.680 Exactly.
00:45:11.580 Tell everyone where they can find you and where they can find this wonderful book of
00:45:16.020 yours.
00:45:16.400 Oh, thank you so much. Well, Fly, a woman's guide to financial freedom and building in life you love is on, you know, all the outlets, Amazon, Barnes and Noble, you know, all of them. And I was so excited, Joe, I got to record the audio book and what an amazing experience that was. It was crazy. But that all of this will be out in November. Super exciting. And you can find me on Instagram. You can find me on LinkedIn and at StephLWagner.com.
00:45:46.400 Thank you so much for being here today.
00:45:48.140 Well, thank you, Jo.
00:45:49.000 I love it.
00:45:49.520 I love the conversation and I love the work you are doing.
00:45:52.080 So thank you.
00:45:54.180 Thanks.
00:46:16.400 Thank you.