00:00:42.000A time in the life of a mother where kids don't have school,
00:00:46.740and you're juggling 15 different summer camps and after-camp activities,
00:00:52.000and it's hot and it's sweaty, and it's kind of a break, but not really a break.
00:00:58.440alas anyway today we are going to talk about a particular influencer who I've I've been hearing
00:01:10.120a lot about in the influencing ether but who I didn't really know that much about so I decided
00:01:18.620to call my very very smart friend Sarah Peterson who wrote the book mom fluenced and who has the
00:01:26.400newsletter, In Pursuit of Clean Countertops, to give me just a rundown and a primer on Nara Smith.
00:01:35.080Now, Nara is a big, big deal influencer. And let's be honest, there are a lot of things,
00:01:41.080there's a lot of influencers that I don't know about because there's so many. How could we know
00:01:45.220about everything? But Nara has been coming up a lot because some people believe that she's a trad
00:01:53.000wife, and some people believe she's not a trad wife. And it's become this whole debate on the
00:01:59.720Instagrams. And I think that it's a really interesting topic, because as more and more
00:02:07.040people are obsessed with the idea of the trad wife and what this is and what this means for
00:02:13.520democracy and women and American society, I think that we've become very quick to label any woman
00:02:22.360who does anything in the home a trad wife. And I think that that is just as dangerous a slippery
00:02:30.200slope as the whole trad wife thing to begin with. So to dissect it all, to talk about it all,0.98
00:02:38.080here's my friend Sarah Peterson. Hi, Sarah Peterson. Hi, Joe Piazza. Now, it's been too
00:02:46.060long since you've been on this show, and I want to have you on every day. Like, I want to talk to
00:02:50.700you literally about all of the things but my question for you today is a very important one
00:02:57.500who the hell is nara smith so i think it's nara nara nara smith nara smith okay okay because i i
00:03:06.240have been seeing this name in a lot of of stories about influencers and trad wives and in your
00:03:12.960newsletter and it feels like a human i should know but i have a blind spot and i have that feeling in
00:03:19.620my gut like i did when i didn't know who the kardashians were um which was a long long time
00:03:25.420ago uh before i helped to essentially invent them but uh yeah i just i need you to clear this up for
00:03:32.460me yeah so i actually she was also in my blind spot um i did not know of her existence until
00:03:39.780a reporter reached out asking for my thoughts about her and then i you know did a quick little
00:03:45.920scan of her tiktok and her instagram and then recently i wrote a big piece just because
00:03:52.140people keep asking me about her so i figured like there must be something worth exploring
00:03:58.040um but yeah so she is according to her she's 23 she has three children oh wow that's so many
00:04:07.320children to have and be 23 it really is um she's married she's a she's been professionally modeling
00:04:14.420since 14 she's married to another professional model whose name is lucky lucky blue smith oh
00:04:21.600wait really yes her husband's name is lucky blue yes what do you think she calls him when they have
00:04:30.280sex i mean lucky blue no yeah that's right that's right okay yeah um and he was raised mormon
00:04:41.360she it's not clear whether they're practicing mormons or not right um right he is white and
00:04:49.680she was raised um in germany by a german father and a south african mother so she is biracial
00:04:55.960okay i'm actually not sure how she identifies if she identifies as black or as mixed race or what
00:05:02.240But but my point is my point in bringing this up is that I do think Wraith comes into this conversation in an interesting way that it doesn't for a lot of other trad influencers.
00:05:26.840and you know they both they mostly look alike um most of them are adopting like a prairie chic
00:05:34.680aesthetic um and or a like 1950s betty draper aesthetic yes yes but very much adhering to
00:05:45.660hyper feminine hyper um traditional forms of feminine of domesticity0.98
00:05:53.440mm-hmm and nara smith does not look like that she she looks like a tiktok girly i mean1.00
00:06:00.460she is wearing like black sequined drapey you know like cocktail dresses while she's making1.00
00:06:11.120like lasagna from scratch um and lucky blue smith you know is also also does not look like you know
00:06:20.740daniel from ballerina farm or whatever right right yeah i'm yeah i just i just looked them up i just
00:06:26.880just because you know i wanted to come in cold yeah i like it yeah and because i think a lot of
00:06:32.400our listeners probably don't know who this person is and there's and judging by google that seems
00:06:39.440true because the thing most googled about nara smith is who is nara smith um now i'm looking at
00:06:47.600pictures she's beautiful oh yeah no um she's stunning lucky blue looks like a person created
00:06:56.100by ai i i feel like he is an ai created character from don't worry darling yes yes he or from like
00:07:09.660Westworld. Yeah. One of the robots in Westworld. Yeah. Got like a dapper, like 2024 Fred and Stare
00:07:17.740vibe. It's so dapper. It's so dapper. Yeah. And so her. Yeah, this is this is fascinating. I mean,
00:07:25.660this headline on People Magazine. And again, you know, if you don't believe that social media is
00:07:30.740media now, then I mean, People Magazine is now writing about these people. So yes, like these
00:07:37.660influencers have a lot of power and she has about three million followers right okay that's a lot of
00:07:43.100influence that's more people that are watching i mean that's definitely more people than are reading
00:07:46.880reading the sicilian inheritance right now um which is which is not right and we should rectify
00:07:53.780that people order your copy today uh but it's more it's more people than watch most tv shows
00:07:59.860Yeah, it's a lot of people. And I think, you know, in parsing through the discourse, one comment or I guess concern about her content seems to be her ability to appeal to a younger, for lack of a better word, cooler demographic than, you know, Ballerina Farm, for example.
00:08:24.480um yeah she's very over the top in your face luxury whereas again you know hannah nealman is0.99
00:08:32.780very much um bootstraps hard work hashtag authentic even though the lifestyle similarly1.00
00:08:40.500costs a lot of money right right she's not cosplaying poverty right exactly exactly okay
00:08:46.840okay um and yeah i'm just scrolling scrolling through her pictures and i mean i can't get over
00:08:58.340lucky blue i really i really can't describe describe the aesthetic as someone coming in fresh
00:09:03.720i mean it looks like a calvin klein ad on steroids okay joe joe joe joe they did an actual calvin
00:09:16.220Klein ad for Calvin Klein perfume okay okay so I'm on it I'm like I'm just nailing it right now
00:09:23.640I really am I really am but okay so the question that I keep getting asked is is she a trad wife
00:09:32.000right a reporter asked me that too and I was like I don't I don't know who she is and I just
00:09:36.400kind of blew it off you you were better than I am and you did research I mean at first glance for me
00:09:44.780i just felt none of the visceral um the visceral sort of red flags that i feel when i look at
00:09:53.220super white trad content yeah it just it didn't trigger me in a way that you know like the
00:10:02.520ballerina farms yeah me in the past when i first encountered them and that was interesting to me
00:10:07.160too and i really wanted to understand like why are we asking if she's a trad wife what does it
00:10:13.520mean if she is what does it mean if she isn't um and a lot of the trad wives that you and i both
00:10:20.080follow are very explicit about their beliefs that a woman's place is within the home that it is her
00:10:26.960sacred duty to feed and nurture and you know view the husband as the leader of the family yes yes
00:10:33.880indeed and i saw that she she put a disclaimer out there that that is not what she is doing right0.98
00:10:41.400Right. Yeah. She has said at least once publicly that nobody expects her to do this, that cooking is her passion. And that's another thing that sort of feels different about her to me is it's mostly cooking content.1.00
00:10:57.780right it's not and the cooking content it's her in a super polished setting um very modern very
00:11:07.680luxe and there are no children like dipping their little sticky hands into you know the batter or
00:11:14.340whatever it's her taking her time speaking very slowly and calmly and going through this like
00:11:22.220super elaborate multi-step process which feels so different than ballerina farm like having two
00:11:29.260kids on her hips with like eight million more like adding the cinnamon and cracking the egg
00:11:34.260in like you know uproarious chaos yeah yeah no i mean i'm i'm playing her videos now silently uh0.50
00:11:41.680in the background and also reading this disclaimer that she did because i guess she got
00:11:46.320kind of trolled um on some of her videos she is one of those people who makes like makes random
00:11:53.520food from scratch she makes like processed food from scratch she made cinnamon toast crunch from0.92
00:11:59.020scratch when her children the cereal craving cereal yeah yeah from oreos from scratch yes
00:12:07.020yeah i've seen that i've seen that that's her that's her yeah um and yeah the disclaimer is
00:12:12.380I just want to put a disclaimer out there that I enjoy taking care of people by cooking for them.
00:12:17.660This is not something that is expected of me or that I have to do.
00:12:22.400Right. Right. And it's not as though I'm really using Ballerina Farm as just a stand in for all, you know.
00:12:31.940It's not as though she explicitly says I have to do this.
00:12:38.440this is my job but there have been posts in the past where she talks about wanting to make um
00:12:45.580nutritious meals for her family um and to keep daniel giving her quote the wink um and she wants
00:12:54.380to follow in the footsteps of you know the pioneer foremothers before her so her the threat the white0.67
00:13:02.140trad impetus to cook and caretake feels much more implicitly or explicitly tied to maternal
00:13:09.700goodness than it does to me. Yeah. Yeah. No, that's true. That's true. Okay. We are going
00:13:16.720to take a really quick break. And when we get back, I want to talk about whether or not we're
00:13:23.360all being a little bit too trigger happy with labeling a woman, a trad wife, if she is doing
00:13:30.460anything in the home space you matched on hinge you're vibing then her energy completely changes
00:13:42.300what do you do i'm raven smith and i wrote and read a real love story about this exact
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00:14:14.060Okay, we are back with one of my favorite people, Sarah Peterson, author of Momfluenced,
00:14:19.820and and just just lady extraordinaire will be extraordinaire love her and so we we've been
00:14:26.640talking you've been explaining to me who nara smith is am i saying it right now yep yep yep
00:14:32.300i i have a terrible habit of learning to pronounce someone's name and then promptly forgetting it
00:14:38.160so i i'm now i'm now looking at her her cooking videos and they're beautiful uh and i'm curious
00:14:49.120Are we now very quick to call someone a trad wife, a hashtag trad wife, who does not self-identify as such just because they are doing something like cooking, something that is, quote, unquote, wifely?
00:19:17.720And so, yeah, I have to say, I don't I love an I love an academic who talks about these things, but I don't agree with that.
00:19:24.240Yeah. Yeah. I think it's I think her point in bringing up sort of the decontextualization of Nara Smith's world is interesting because that is similar to me in terms of, you know, Ballerina Farm brand folks, you know, similarly branded could be existing in any time or place.
00:19:45.980Like they're they're they're presenting themselves as not impacted by current events, by politics.
00:19:52.200And I do think Nara Smith similarly presents herself in a vacuum and just sort of the unspoken moral, you know, superiority of food cooked from scratch, I think.
00:20:12.960or the unexamined superiority right right yeah i get that i get that i'm also curious oh you know
00:20:21.660what i was wrong not three million she had six she has 6.9 million oh on tiktok tiktok followers
00:20:27.380yeah yeah yeah that's bananas that's also a lot of power and influence my friends a lot a lot um
00:20:34.360yeah i just you know i just had a thought and it floated out of my head
00:20:40.300again i am i'm convinced that perimenopause is happening right now i'm about to become a
00:20:46.320perimenopause influencer i think thank god because i need one right oh my god the night sweats the
00:20:54.860the hangovers like man i can't i can't even have a glass of wine anymore i can't absolutely
00:20:59.400devastating devastating devastating um but yes all right so i'm going back to to nara smith and1.00
00:21:07.020how she yeah she does she does appear that she prioritizes low homemaking and a certain
00:21:15.200aesthetic it's an aesthetic that's not my jam I will say because it also it does seem unattainable1.00
00:21:22.800like I'm going to lump her in with those luxury influencers who are just showing an unattainable
00:21:31.040lifestyle right as opposed as opposed to a trad influencer right that's the other piece for me
00:21:38.800it's like so otherworldly as to be almost less insidious like i don't think most that's the
00:21:46.720thing that's the thing like i look at this and i'm like oh this looks like a vogue photo shoot
00:21:49.920exactly like it's like i can see the work being put into this it doesn't seem like she's just
00:21:55.300giving us a glimpse into her ordinary everyday life she's like no my life is a movie set right
00:22:03.400my life is a television set yeah and I am a celebrity that's the vibe I'm getting from her
00:22:09.580um you know I mean we would never call Rachel Ray a trad wife and she's been having her cooking
00:22:16.240talk show for years right so like I don't I actually do think it's unfair to label her as
00:22:23.280a trad wife she seems to me like a cooking influencer yeah i was thinking a lot about
00:22:27.740did you ever watch uh giada de la renta's her yeah yeah yeah i freaking loved i love giada so
00:22:33.420much in fact um let's put this out to our wonderful audience who can do anything uh i want to get
00:22:39.840giada the sicilian inheritance oh god yeah you let's make that happen let's make that happen
00:22:47.200let's put that in let's put it out into the universe okay um but i was thinking a lot about
00:22:53.160she had this show i think it was like at home with jada or entertaining with jada and every episode
00:22:59.240it was like she was throwing her sister a baby shower or she was cooking her now ex-husband an
00:23:06.040anniversary meal or she was throwing her daughter a slumber party and like we all knew that even if
00:23:12.880the slumber party happened or even if the baby shower technically was real like we all knew that
00:23:18.060this was a television show that there was a production team that there were cameras on set
00:23:23.380that like when the camera stopped rolling people likely just went home like it wasn't we knew it
00:23:29.460wasn't real even though you know it's being staged as though it is and I think the same is true of
00:23:37.580Smith's content like none of us think that her kid was like I'm hungry right now and then she
00:23:44.000spent three hours making Oreos from scratch like no no we think that she planned this content right
00:23:49.580for weeks in advance like a cooking show would right right and I think to me the lack of like
00:23:57.680illusions of effortlessness and naturalness does make this less um potentially harmful in a way
00:24:05.740Yeah, no, I agree. I agree. We are going to take one more break. And when we get back, I want to talk about how I think the mainstream media, when it covers influencers, continues to fail badly.
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