00:00:00.000class is in session hey everybody and welcome to unlearn 16 class is in session guys i don't even
00:00:10.400know how this happens to me i must have horseshoes hidden in places i'm not aware of i don't feel
00:00:15.720uncomfortable when i sit down so it's not there uh today i have arlene dickinson right here sitting
00:00:22.880in front of me actually you're stone throws her way because you're in toronto right now aren't
00:00:26.500you? I am, yes. You know, and she has been incredibly gracious and lovely to come on to
00:00:32.640my podcast. Arlene, how are you doing today? I'm sorry for the hardship to get into the Zencaster
00:00:37.360platform. Yeah, well, I think it was a, what do they say? It's a user issue, not a technical1.00
00:00:46.120issue. It was a user. First of all, John, the privilege is mine. You have been making me laugh
00:00:52.400hysterically you are so not just funny but insightful and articulate and it's a pleasure
00:00:59.500I I'm so one of the things I am grateful for is about social media and there's maybe just a very
00:01:05.260few fewer and fewer things I'm grateful for but it's finding people like you and connecting to
00:01:11.160people like you and and finding out that you know great Canadians are out there doing great things
00:01:16.680So, yeah, it's my it's my pleasure. Listen, I think there'll be more great things on social media the more the louder people like us get.
00:01:25.560Yeah, I honestly I truly believe that I've spent so much time and kind of accidentally on social media, you know, during covid.
00:01:33.440And then now, understanding that rage farming and hate and all of that stuff just gets pushed, but it only can get pushed unless, up until the point, we start flooding the market.
00:01:48.880The voices, I call us more in the middle, you know, like middle Canada.
00:01:56.140We need to talk more because it's everything.
00:01:58.540So it's so far left or it's so far right.
00:02:00.240I don't know. I know a lot of people that are in the middle that love, that want to be fiscally
00:02:06.200responsible or fiscally accountable and socially responsible. There's a lot of people like that
00:02:11.100in Canada still. So it's just that they're not talking as much. And it's time we talked a little
00:02:16.260more. Absolutely. You said fiscal responsibility. I want to start with a little bit about your
00:02:22.140background. I know you've spoken about it. I mean, everybody knows who you are. It's an incredible,
00:02:26.980you've done incredible work um because i was reading a little bit of your bio or whatever
00:02:32.080and i and everybody's pitched on to this the the idea that you were using you'd maxed out all your
00:02:37.800credit cards and then that's when that's all of a sudden when the tides changed you you bought into
00:02:43.540this company and i want you to explain it and then everything for you sort of expanded i want you to
00:02:49.260tell you tell you i've at least mac i've at least um you know gotten really good at the first half
00:02:54.380that equation. So I'm curious, if I keep doing it, you know, Arlene, am I going to just push
00:03:03.960over to the, I'm just wondering if it's a magic. No, I think, I mean, maybe the story is better
00:03:11.040than the reality, you know, of how I have done what I've done. I mean, I always think sometimes
00:03:15.640the folklore can become stronger than the reality. I don't feel like I'm done all that
00:03:24.100much. I mean, what I've done is figured out a way to survive, I guess. And I've done that through a
00:03:28.860lot of, as many Canadians have, through a lot of hurdles and obstacles and have been able to find
00:03:34.620a way to, you know, get through my life by relying on myself a lot more than I think people tend to
00:03:41.900do and believing in myself a lot more. And having said that, there's been lots of moments where I
00:03:46.380haven't believed in myself. But I, you know, like, listen, when I when I first got divorced, I had
00:03:51.940like zero money. I had no, like, I don't not, unlike you, I have very little education. I have
00:03:57.160a grade 12 education. I didn't get to go to, um, uh, post-secondary. No, I I've, I've gotten some,
00:04:04.560I've been very blessed by being given lots of great honorary degrees. I think that I've got
00:04:09.020like five or six of them now. And my, my father who had a PhD in education was probably rolling
00:04:14.480in his grade because he believes that you have to go to school to get anything. But I, you know,
00:04:22.920I think it was like I didn't have a choice. People, and I had four little kids and I needed
00:04:27.960to figure out how I was going to, you know, like put food on the table, you know, put a roof over
00:04:32.320our heads, just get by. And so I did what I think a lot of immigrants to this country know how to do,0.98
00:04:40.020which is, you know, hard work, roll up your sleeves, get to work, figure out how you're going
00:04:44.840to make a living. And, and that's what I did. And, and that meant, that meant maxing out my
00:04:50.160credit cards and, you know, getting in debt in a way that I didn't know how I was going to get out
00:04:55.560of. And, you know, I got fired from a job. And then I got an opportunity, because one of the
00:05:02.000people I used to work with had started as a part was a partner in an ad agency, knew I needed a
00:05:07.260job um said listen why don't you come over we can make you a partner in the company but we can't pay
00:05:12.120you anything um it was just really they were on their last leg right they were on their last thing
00:05:18.400so I thought I had nothing else to do Joanna so I went oh yeah I'll try that you know I'll go do
00:05:23.060that for a while and and see and I and it was in marketing and I you know I'd worked in the
00:05:28.680peripherals of marketing and television advertising and you know dated a guy in the radio sales team
00:05:35.980Like that was the extent of what I knew. I sold TV ads and I dated a radio guy. So, you know, that made me an expert in marketing. I'm going to do that. So I tried that and I was good at it. You know, fortuitously, I was good at it.
00:05:52.120And that was it. And then it just rolled from there.
00:05:54.720No, it took me like two and a half years of not making any money and continuing to max out my credit cards and continue to, you know, like be, you know, dead broke.
00:06:05.080It was pretty tough for a while. And then we just started to turn a corner and started to be able to make, you know, a living well enough that the business could pay salaries and things just kind of fell in place after after a few years.
00:06:19.700but it, it, you know, the startup is the people that go startup is like, it's, it's an overnight
00:06:23.880success. Like it, you know, it's, it's years and years before you start to get to a place where
00:06:28.440you can go, okay, I can finally, you know, take a little bit of a breath of relief, but even then
00:06:34.400Joanna, like you never, you never really breathe. No, no. Are you stuck in, okay. A couple of
00:06:40.460questions. Number one, why didn't you give up? You, you were maxing out your credit cards. You
00:06:44.820got this job, they're not paying anything. It doesn't sound lovely for two years. How did you
00:06:50.040not say, that's it, I'm going to go get this job, or I'm going to, you know, whatever else you could
00:06:55.060have possibly have done at the time? I've been blessed with a Teflon will, I'd say, you know,
00:07:05.780like, I've got this, I've got this, I don't, I don't, it takes a lot to kill my optimism. Like,
00:07:13.240I'm optimistic. I'm really lucky that I'm an optimist. Like I always try to see the positive
00:07:19.340in things. And so I kept telling myself it was going to get better even when it was the worst.
00:07:25.060Now, having said that, I also went through real bad bouts of depression and anxiety,
00:07:29.240and I've experienced all that. But I still try to remain optimistic. And I think it's just
00:07:35.420my dad's voice whispering in my ear telling me that nobody was going to take care of this. It
00:07:40.860was my job to take care of it and so i had to i had to do it for myself and for my family and
00:07:46.260there's nothing more motivating than figuring out how to you know to take care of your family and
00:07:51.440so it was really just hard work and i i don't want to i hate that line where people say oh if i can
00:07:57.580do it anybody can do it um because i also think there's hard work and then there's timing and
00:08:02.820there's luck and there's you know there's there's people who will be are willing to help you and
00:08:08.640And there's a lot more than just hard work that has to happen in order for these things
00:08:12.980to, or for your life to, you know, kind of come together.
00:08:15.980And it is a combination of community and, and good luck and good timing.
00:08:36.320When I say I am incredibly optimistic until like, you know, one Sunday every four months.
00:08:44.180And then it's like I feel the weight of it because I kind of go, no, this happened for this reason or this happened for this reason or we'll get by this or we'll get by this.
00:08:52.760Now, sometimes those things add up and they have a weight to them.
00:08:56.440But they do say that people are born with a significant level of either pessimism or optimism built in.
00:09:38.580I have been taught not to shirk away from facing challenges.
00:09:43.620And, you know, and sometimes you face challenges.
00:09:46.740You know, I can be in rooms where I'm talking to people
00:09:49.480and I'm super nervous about what I'm going to say
00:09:52.280and my voice will quiver and I'll get, you know, really like,
00:09:58.120because I know I'm being, you know, it's a brave moment.
00:10:01.320It's a moment that I have to show courage
00:10:02.920and it'll it'll reflect I'll I'll cry very easily things will happen where I'll you know tears look
00:10:08.280under my eyes my voice will quiver but I still don't back away I still will force myself through
00:10:13.800that moment and I think that was because I was taught that when you have a to-do list you always
00:10:18.700tackle the hardest thing first always and uh and that's that's what I do I I go because then the
00:10:25.540rest of it feels really damn easy after that right do you think and I'm gonna apply it to myself a
00:10:32.080little bit because right up until COVID, I was living a nine to five life. It's funny that you
00:10:37.820talk about education and don't get me wrong. I love education. The more education, the better.
00:10:41.880I just don't think the classroom's the only place for it. I think there's lots of places to get
00:10:46.800incredible education. I needed a syllabus, me personally. I needed a syllabus. I needed a
00:10:54.440mark structure. I needed an end date. I needed people because I was a very in the box kind of
00:11:00.460person. Like my mom was a nurse. My uncle was a teacher, everybody, you know, the nine to five,
00:11:06.680I never even contemplated outside of that. And then I got divorced, Arlene. And then,
00:11:14.620and then COVID. And those two things happened within two months. Yeah. And that kind of,
00:11:22.580and then go, cause I want to, I want to ask you about your, you know, your divorce and having to
00:11:26.100focus on your kids and how you did that because pulling that rug, I mean, COVID was a huge rug
00:11:33.460that nobody even, at least we had all about pulled together, but pulling that rug and then having to
00:11:38.700find your footing, it was life-changing in a way I am so incredibly thankful for, even though I
00:11:47.500didn't even know I was going to make it to the other side of. Well, I mean, honestly, those are
00:11:53.420the moments. In my book, Reinvention, the last one I wrote, it's all about that we shouldn't
00:12:01.460wait for big moments in our life to figure out what we want and who we are. But practically
00:12:09.060speaking, the majority of us wait for something pivotal to happen in our lives, whether that's
00:12:13.900COVID, whether that's a divorce, whether that's a loss of a job or an illness or something has to
00:12:18.520happen. And like even the country, what we're going through right now is a good example where
00:12:23.100you have to have something happen to go, oh my gosh, you know, like I need to figure out what
00:12:27.900I want and who I am and where I'm going. And, um, and so I think what happened for you is very
00:12:33.640typical where you went through this divorce, which was, that's gut wrenching. That's, that's so
00:12:39.660difficult. Um, and it, it, it changes everything. It changes your friend group. It changes your
00:12:46.160lifestyle. It changes your, your sense of self-worth and your sense of being. And,
00:12:51.200And so those things make you, and then add COVID to that, and now you're thinking it's the end of the world, it's the end of my relationship, it's the end of me.
00:12:59.660It's like, and so no wonder, you know, we get messed up because we kind of go, how am I going to get through this?
00:13:05.380And I think that's the whole beauty of what we get in our lives, Joanna, is that we can reinvent ourselves.
00:13:16.560We can take those moments and wallow in them and feel sorry for ourselves and not change for the better, which is kind of what some people do right now when you talk about the country.
00:14:02.520I won't even beat that out, guys. You get to hear me knocking my ring nervously on the desk.
00:14:07.860When I get complimented, sometimes it's funny. I like an attagirl. Don't get me wrong.
00:14:11.320I like a strong attagirl. But when I get a really strong compliment, I immediately am like, what do I got to do something? How do we, can we? And because then I want to talk about sort of business life and being a woman in business, which is a whole different kettle of fish.
00:14:29.900how do we manufacture if that's the case or how do we create a sense of urgency
00:14:36.860or a sense of externality to force us to figure out who we are what we can do and how how strong
00:14:46.460we can stand without the of the rug like you know there's a house is one of my favorite shows and
00:14:53.080one of a quote from it is uh almost dying changes everything for about three months
00:14:57.560So about three months after almost dying, you're brave. You'll ask that person out. You'll tell your boss what you think. You'll do all of these stuff. And then our world gets smaller somehow. So can we manufacture that? Or how do we get there so we don't have to wait?
00:15:17.980um absolutely yeah i mean that not i'm not trying to plug the book here but that's exactly what the
00:15:23.040book's about which is what are the steps we can take to figure out how we can reinvent ourselves
00:15:28.000on our own terms without the stress of all these other things that have happened to us to make us
00:15:32.620reinvent ourselves so you know and that requires a lot of things that people aren't comfortable
00:15:36.840with it requires an introspection like we have to be able to look at ourselves and people don't like
00:15:42.220looking at themselves joanna just like you don't like a compliment people don't it's it's it's
00:15:46.960uncomfortable because the attention's on us. And it's even worse when you have to be subjective
00:15:52.700and objective about yourself. You know, like subjective because it's, you know, like you,
00:15:57.140of course, you have biases about who you think you are, but you have to be objective about who
00:16:01.340you really are. And how we see ourselves is always different than how we show up for others. And so
00:16:06.800I think that introspection is a big piece of it. And that's not something you do, you know,
00:16:13.080one day on a back of a napkin it takes real alone time and it takes thinking and it takes
00:16:19.160a willingness to explore what you loved about your past and what you want for your future
00:16:24.720and again what humans don't like doing two things they don't like thinking
00:16:28.340too much about anything because that might be uncomfortable and and they really don't like
00:16:35.020thinking about their past they they we don't want like it's i'm gonna go you one further
00:16:43.060we don't like being alone and we don't like being alone so there you go there's the time right I've
00:16:48.900had a show called you know Arlene is alone I'm getting to it but that's the thing we you know
00:16:56.220we're of an age now where we can embrace being alone like um where I do have a partner but
00:17:02.960the idea that I can embrace being alone has only come at the hard 50 years whereas I were not 50
00:17:12.000years old. I am 49. I shave off all my gray. You don't look 49 years old. Not that I should say
00:17:18.160that because that shouldn't be an indicator of anything, but I would never have said that you're
00:17:21.90049 years old. Listen, you're a baby. I'm 68. So I'm old right now. I'm catching up. I just think
00:17:31.460that. So, yeah, I think you're supposed to say that I don't look 68. No, you're supposed to.
00:17:36.200But then it would be a, it would be a reciprocal compliment that nobody was going to believe. So
00:17:40.920was going to save that for later. But Arlene, you can't, you can't do that, right? Because now
00:17:47.620you've just taken away the option altogether. I got nothing now. I think I look damn good. So
00:17:54.700I don't want to need you to say it to me. I can say it to myself. You look damn good, Arlene.
00:18:00.660I do think though that the being, it's so funny because a lot of people ask me because they think0.56
00:18:05.400I have magical answers, which of course I have. I'm just keeping them to myself. They'll say,
00:18:10.920what should young people if you could give one young people and uh an idea or one thing to say
00:18:16.760to them and my thing is always go to therapy and i don't mean that like go to therapy necessarily
00:18:23.640i mean as a young person you need time if you're intelligent enough or aware enough to do that
00:18:30.280introspection on your own you need time by yourself about yourself with no other subjective informants
00:18:38.440directing who you are, because I teach young people all the time and they have everybody,
00:18:44.000including myself, telling them what to do, who to be and how to get there every single day.
00:18:48.140And then we get mad when they're 21 and they're not this independent, you know, beautiful,
00:18:54.520perfect self-esteem image of themselves. Well, you haven't given them space to do that.
00:18:59.800So there needs to be this space, you know, and we all want to have a partner early and we all want,
00:19:04.340whether we want to get married or not that's not the point we we do like being partnered especially
00:19:10.160at that age it gives us it validates us in a lot of ways it validates us in society it validates us
00:19:16.680with our friends it validates sort of our people wanting us and somehow we need that
00:19:22.560because that's the part that should happen when we're 20 but can we make 20 year olds do that
00:19:30.020I think it's I think it's part biological you know there's a reproductive like there's this
00:19:37.320whole kind of there's a there's a hormonal thing that's going on there's a heightened sexuality
00:19:43.720that's happening there's as a result of the hormonal thing that's going on there's there's
00:19:48.740societal pressure about what the norm is about getting married or being in a relationship it
00:23:36.340I think – and that happens through mentorship, that happens through friendship,
00:23:41.540that happens through demonstrating the bravery and the things that you represent and do.
00:23:46.840I mean, you know, you're standing up in a world where, you know, your community is getting, you know, it's under so much pressure.
00:23:54.540I just have so much respect for how hard it is anyhow.
00:24:00.180You know, if you layer into that, you know, the LGBTQ component of it, the challenges that that is, kids need to see that it's okay to identify as you want to identify.
00:33:02.700And if women did the same thing, they would be, they would be, so they were being bitchy or, you know, aggressive and intimidating as opposed to, you know, and smart.0.80
00:33:16.180I think for me, and I love, I will say this with, I love my mother dearly.0.98
00:33:21.920She passed away two years ago, a couple of days ago.
00:33:26.620We didn't have a really good relationship until I was older.
00:33:28.800and I would say that my insecurity without because I'm not a big person about assigning blame I'm
00:33:35.440not trying to blame her I think I think back of where my lack of confidence came from my mom
00:33:39.820wasn't really like one to give a lot of it was more criticism than it was compliments and I think
00:33:46.300she felt through criticism I would you know kind of step up a little bit and and so without again
00:33:52.300I don't want to assign blame to her because I I always think we've done the best job we can and
00:33:57.100she did the best job she could. But I do think a lot of it is just because I, that critique of
00:34:03.340myself and that criticism of myself was something that I got used to as a child. And so I think I
00:34:09.420learned to overanalyze myself and overthink kind of how I show up personally and aesthetically.
00:34:17.940Interesting. Professionally, my dad would be, that would be the influence of my father,
00:34:21.720I would say more than my mom. So, but I always stand on stage, Joanne, and say like, you know,
00:34:28.120we can blame our past, but our past, our past shapes us, but it doesn't define us. And so again,
00:34:35.020we can wallow in that. I can say, oh, poor me, you know, I didn't get any compliments when I was a
00:34:39.600kid and that's why I'm messed up. Or I can say, ah, maybe that's what happened, understand it and,
00:34:45.240and, and accept it and try and do the best with it that I can. You know, like I, I just think it's,
00:34:51.080And again, maybe we're born that way. I don't know. Maybe that's optimism.
00:34:56.440I also think, too, I think it would have been, it probably would have been exacerbated. It would
00:35:01.560have been exacerbated by a culture that tells women they're supposed to be cooperative. They're1.00
00:35:06.600not supposed to be leaders. It tells women they're supposed to be in this position of inferiority.1.00
00:35:12.560They're supposed to be quiet and demure. And you know what I mean? They're not supposed to be1.00
00:35:18.320all these other things. And then you get all of these other subtle, and let's be honest,
00:35:23.620not so subtle direction about where women need to go. And then you just couple it on all of the
00:35:30.320things that, you know, people have had to go through. When I tell people to get therapy,
00:35:35.120and when I tell people to be that introspective, it is never, it's sure, fix the things you need
00:35:40.220to fix, right? If you're an ass, don't be an ass. I hate when people are like, well, that's just who1.00
00:35:44.840I am. Well, if you're a jerk, it's not just who you are. But I think introspection, you need to1.00
00:35:53.560understand who you are, why you are, not necessarily, well, never be ashamed of it.
00:36:00.800And don't feel guilt about it. Just understand this is my starting point. These are the things
00:36:06.900I'm going to back away from. These are the things that I'm going to recoil from, probably not for
00:36:11.440the right reasons. So I'm going to recognize myself recoiling. I'm going to recognize myself
00:36:16.840backing up. And then I'm going to choose to not go with my instinct because my instinct doesn't
00:36:22.320serve me. That's when I talk about it. I think that's why we should really be introspective,
00:36:28.040not to placate to it, not to blame it, but to actually have a good starting point.
00:36:34.300That makes sense. I think context in everything is important. And people
00:36:40.600often forget context so understanding kind of why you are where you are when you are
00:36:45.960is really important and again people don't want to think about that right you want to lay blame
00:36:51.760it's somebody else's fault it's you know it's it's something happened to me it's i've i've just
00:36:56.460had bad luck my whole life you know i mean there's an interview question they say what's the best
00:37:00.460interview question you can ask it's basically do you consider yourself a lucky or an unlucky person
00:37:05.280And if somebody says, I'm an unlucky person, it's indicative of their propensity to blame circumstances for where they are.
00:37:15.580Luck does play a role in our lives, but you can't just say, it's always been bad luck that has driven me to where I am.
00:37:23.160There's always decisions you've made along the way, consequences to your actions and things that have actually led you to have the circumstance you are.
00:47:14.280The truth is always somewhere in the middle.
00:47:16.300And I love that that's why you do it, Joanna.
00:47:19.460I think that makes so much sense to me that that's what you do. And it's, yeah. Yeah. Again,
00:47:26.000very impressive. Well, I need to mention on one thing. I am usually right. And so.
00:47:32.060Well, me too. So then I guess, why are we doing this then?
00:47:35.940Well, I really think, look, I'm very, I, the social media, the podcast, all this stuff that
00:47:42.660we're doing is amazing. I really want to be out more in real life. You know, I watched what,
00:47:48.200For example, what a guy like Jordan Peterson has done and outside of taking on his particular viewpoints, being in public space, in big groups of people, inviting a debate, which he doesn't, by the way.
00:48:01.320So inviting that debate in real time, filming that, putting that up, watching that.
00:48:07.600To me, to me, that's the only way we should be doing politics.
00:48:12.360It's the only way we should be doing education.
00:48:14.480It's the only way we should be doing social media.
00:48:16.320inclusive, powerful. Now there are limits about how you get to come at me. I always say, you know,
00:48:22.680as soon as you're verbally violent or, you know, threatening all those kinds of things, fine,
00:48:28.620there's a heavy line there. But outside of that, I think opening that up and being able to have
00:48:34.540that conversation is the only way we move from this period of time with such dichotomies of
00:48:43.120I'm over here and like what's going on in the United States and what we're pushing to happen
00:48:47.340right here is so horrifically destructive and useless, um, that the only way we're going to
00:48:56.840combat that isn't by elevating hate on this side. It's by opening discussion in the middle.
00:49:02.600Yeah. That's it. Yeah. No, I, I, I think, um, bravo to that and to, um, the notion of inviting
00:49:10.440that conversation. And as you said that, because I'm an entrepreneur, I had an idea. So I'm going
00:49:15.180to talk to you about my idea because I think you are onto something. And we'll talk, we'll talk
00:49:19.860offline about it. Because I've always, one of the things, for whatever reason, I always see
00:49:25.020opportunity. Problem is I can't chase out all of it, but I think in this case. That's magic in your
00:49:29.780head. Yes, exactly. Can I ask about your show? Do you have a hard out at 11? Because I know it's
00:50:21.460I'm just doing it because I think there's a conversation to be had and about there's a lot of single people out there, a lot of people that are alone.
00:50:29.300and it's okay to, to live your life fully alone. So that's what it's about. Arlene is alone. It's
00:50:34.200on YouTube. Subscribe. I love, but you haven't dropped an episode yet. You've just dropped a
00:50:38.140trailer. 14th of February, because what better? Well, Arlene, I want to thank you. And by the
00:50:47.980way, for those who are listening to this, um, I'm, I'm trying my best to get on Arlene's show.
00:50:52.840so so i'm looking forward to that so go look for that hopefully that episode we do some crazy stuff
00:51:00.020because she initially said that you know we get to do things while we're having these discussions
00:51:04.920so if everybody knows me i like to do some pretty crazy things um thank you i would love to schedule
00:51:11.260you for a part two right now i would love when you're in toronto maybe meet up in person and be
00:51:17.000able to have, you know, a longer conversation because I think we, we got on the tip of some
00:51:22.340incredible, incredible points that I think people want to hear more about and hear your perspective
00:51:28.120because it really is incredible. And, um, I thank you for coming on the show. Um, wait,
00:51:34.000so you're going to commit to it at part two. Yeah. I'm not going to not now because it's still
00:51:38.940live. I'm sorry. You got in it. You guys heard it. So she's already on the hook. All right,
00:51:44.980guys. Thank you so much for coming on. And for everybody who's listening, I'll see you
00:51:50.480next week. Same bat time, same bat channel. Dismissed.