In Bed With The Right - September 22, 2026


Episode 155 -- Elon Musk with Ben Tarnoff

Topics
Episode 154 -- Live from San Francisco, it's How to Become a Silicon Valley Creep (in 10 Easy Steps), Part 2 Episode 156 -- Dolly Parton

Episode Stats


Length

43 minutes

Words per minute

159.43

Word count

6,861

Sentence count

303

Harmful content

Misogyny

5

sentences flagged

Toxicity

6

sentences flagged

Hate speech

14

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
00:00:00.000 Hello, I'm Adrienne Dahl.
00:00:07.100 And I'm Weber Donaghan.
00:00:08.380 Whether we like it or not, we're in bid with the right.
00:00:13.580 So, Adrienne, today we are talking with a very special guest,
00:00:18.080 illustrious writer, scholar, and friend of the pod, Ben Tarnoff,
00:00:22.040 who is the co-author, with Quinn Slobodian, of Muskism,
00:00:26.360 a book trying to identify the sort of political economy of Elon Musk and his fortunes and his
00:00:32.300 role now in the consolidation of an authoritarian power in the U.S. I absolutely inhaled this book
00:00:40.300 this summer. I thought it was a really fascinating perspective on Elon Musk. And I'm so glad that we
00:00:46.080 have Ben here with us today. Hey, guys, thanks so much for having me.
00:00:49.320 It's so exciting to have you here. I also love the book. And I realized that thinking about,
00:00:53.960 Like, well, what can we ask Ben?
00:00:55.140 Like, we've talked so much about Elon Musk on the pod.
00:00:57.400 I realize we haven't talked that much about Elon Musk on the pod.
00:01:00.140 So this is kind of our Musk episode.
00:01:02.320 But of course, this is not a Musk biography, right?
00:01:05.340 This is a book about Elon Musk, but it's about his broader context.
00:01:09.200 Take us into the thought process behind the title Muskism.
00:01:12.120 What kind of ism is Muskism?
00:01:14.480 Yeah, it's a good question to begin with, Adrian.
00:01:16.880 As you alluded to in your opening remarks, there's been quite a lot written on Musk.
00:01:23.960 So I think the first thing that my co-author, Quinn Sulbodian, and I had to figure out as we contemplated this project is, what else is there to say?
00:01:33.260 And how do you distinguish yourself from the mountain of existing material on the man?
00:01:37.000 and where we landed was adding the ism to his name which which for us you know indicated an
00:01:45.160 effort to take a more structural depersonalized approach to Elon Musk to try to think of him
00:01:51.980 less as a collection of particular neuroses or drug addictions or you know whatever your
00:01:59.480 preferred biographical mode I think all of which have some merit or his genius right like for his
00:02:04.760 boosters. Genius, sure, sure. Yeah, I mean, I think that's right. Both critics and fans tend to focus
00:02:11.640 on his personal qualities, which is understandable. And I think there is some explanatory power in
00:02:17.000 understanding those qualities. But our interests really lay elsewhere, which is trying to excavate
00:02:22.940 the political economy of what we describe as Muskism, which is a broader set of themes that
00:02:31.100 one can extrapolate from Musk's own biography, from his business ventures and then his entrance
00:02:39.080 into a kind of strange ideological world of the cyborg far-right, let's say. So that's our effort
00:02:46.640 to kind of map the territory. And just as a final remark, the implicit comparison here, which we
00:02:51.700 discuss very briefly in the book but elaborate elsewhere, is to Fordism, where commentators of
00:02:57.080 the last century looked at the life and work of the industrialist Henry Ford and in different ways
00:03:02.780 extrapolated the social system from those ideas and practices. And our gambit, our experiment,
00:03:09.560 let's say, was could we do something comparable with the life and work of Elon Musk?
00:03:15.260 Yeah, I mean, the idea that a Model T held out a certain kind of promise and a certain kind of
00:03:20.340 vision of what an American future was going to look like and that the Cybertruck, in its own
00:03:25.680 bizarre way, embodies something quite similar. I mean, it makes a lot of sense to me. This is
00:03:30.800 a projection of a vision into political economy. There's something about what people want,
00:03:36.100 how people consume, how space is organized that's inherent in the way this guy sells his products,
00:03:43.120 right? I'm glad you bring up the sort of elephant in the room of Musk's personal characteristics,
00:03:50.080 right? Because when I first heard about the concept for this book and I started reading it,
00:03:53.800 I was like, well, this is kind of intention because this guy is very clearly sort of driven by Id, right?
00:04:01.400 He doesn't seem to be exactly a progenitor of a coherent worldview.
00:04:07.800 He's kind of reacting on impulse.
00:04:10.620 And does that seem like a fair assessment to say that what you guys are trying to do is really describe the historical conditions that created this figure
00:04:19.840 more than trying to sort of posit him as the author of this grand scheme.
00:04:25.200 Yeah, I think it's a very fair way to understand him as a historical actor.
00:04:29.580 I mean, this is one of many things that make him comparable to Trump,
00:04:33.400 which is that he's really a creature of impulse and instinct,
00:04:36.800 doesn't appear to follow a premeditated course,
00:04:40.400 is not a kind of self-consciously author of a system,
00:04:43.380 but clearly has a talent for sensing opportunity at different historical junctures and pursuing it
00:04:52.180 quite constructively and quite creatively even. It's interesting you made reference to the idea
00:04:57.980 of the id because, you know, psychoanalysis is not the discourse in which this book is written,
00:05:03.400 but one of the insights of psychoanalysis, of course, is that the meaning of one's actions
00:05:08.600 are not always, in fact, rarely evident to the actor. And I think that was one of the principles
00:05:17.840 that we use to write this book, which is that Musk's self-accounting of his own behavior,
00:05:24.540 which we've seen documented extensively, for instance, in the Walter Isaacson authorized
00:05:29.480 biography, which is mostly kind of Musk on Musk, has a value for that reason. But
00:05:34.820 so much of the reporting on Musk in both book length and newspaper and magazine form has
00:05:43.540 presented Musk in his own words. He's generally allowed to speak for himself and too often taken
00:05:49.600 at face value. So for us, the choice to scan his long career for certain themes and through lines
00:05:59.380 didn't represent an effort to impute a kind of coherence to him necessarily,
00:06:06.340 and certainly not the notion that he himself is actively pursuing in a conscious way
00:06:12.700 an intellectual, political, economic, social project that could be defined in traditionally intellectual terms,
00:06:21.300 but rather that when you kind of zoom out and think about his life and work as a whole,
00:06:29.380 There is a certain approximate picture that emerges that crucially, and this is, I think, the part that really matters to us, helps us understand how we got here.
00:06:41.300 I mean, ultimately, our interest in Musk is much less in the man himself than in using him as an optic through which to understand the last 50 years of global capitalism, and in particular, the kind of convergence of multiple crises that we find ourselves in in this very present moment.
00:06:59.820 Yeah. So what are the through lines? You've mentioned that they're among the most documented people on the planet. Thanks to Twitter, we get to find out what they think at 3 a.m. while on the shitter, right? Like they're overexposed, if anything. And in some way, there's real value not in transcribing whatever they say, but to zoom out as much as you can. Sort of think like, what's the gestalt of what I'm looking at here? What are the impulses, Maura is saying, that seem to drive this person? What are these through lines of muskism? What are its defining features?
00:07:28.240 But we enumerate a number of them throughout the book, and we read them from different passages of Musk's own biography.
00:07:36.620 So despite all of my protestation that this isn't a biography, we take a depersonalized approach, inevitably the material of Muskism, where we find it, is in the life of Musk himself.
00:07:47.960 So we trace Musk through formative periods of his entrepreneurial career.
00:07:54.340 And an early one that emerges, and the one that has probably surfaced most frequently in our discussions about the book, is what we call state symbiosis.
00:08:03.500 Yeah.
00:08:03.700 Which is a particular relation of Musk to the state, which we think does have broader purchase for much of Silicon Valley as a whole, but also says something specifically about the configuration of state industry power we find ourselves in in 2026.
00:08:19.160 And briefly, state symbiosis is simply the idea that in contrast to the libertarian imagination, often associated with a figure like Peter Thiel, in which the state is something to exit, to secede from, Musk and Muskism more broadly sees the state as something that can be instrumentalized as a source of power and profit.
00:08:42.220 And therefore, and Musk has been very consistent in doing this across his ventures from the 1990s onwards, therefore the goal is not to exit the state, but to merge with the state, to achieve a kind of state symbiosis whereby the corporation can become deeply embedded into the machinery of state power and in fact become indispensable for the exercise of state sovereignty.
00:09:09.280 Before we move on, I might want to drill down a little more on this concept of state symbiosis. For those of us who might not be as familiar with the extent of Elon Musk's regime of federal contracts, let's talk a little bit about the kind of services that he is providing for the state and the ways that the U.S. government in particular have become really dependent on Musk ventures.
00:09:34.780 Well, I'd say the venture where this is most evident would be SpaceX. So SpaceX, it's founded in 2002, and really its early years becomes a government contractor during the first stage of the global war on terror,
00:09:52.060 Where there is a new need for satellites in the sky to help with Donald Rumsfeld's vision of a more agile, more networked military that relies on globally distributed special operations teams that would be fighting terrorists all over the world.
00:10:13.500 in order to fulfill this mandate, a new kind of technological breakthrough is required, which is
00:10:20.240 that the Defense Department wants to find cheaper ways to put satellites into the sky. And SpaceX
00:10:26.980 is one of a number of different companies, but is, of course, by far, that emerges as the most
00:10:32.600 successful, who promise to bring the cost of putting mass into orbit down through a series of
00:10:41.240 innovations. And over the course of 20 years, SpaceX does indeed reduce the cost of putting
00:10:48.160 things into space by more than 90%. It's kind of extraordinary transformation that really has
00:10:53.500 opened up low Earth orbit in particular as a new economic zone and is responsible for things like
00:11:00.440 Starlink, but also the more rapid militarization of space. That is, I think, a classic case of
00:11:06.680 state symbiosis where SpaceX is not, and I think this is an important corrective to those of us
00:11:12.900 who are rightly critics of Musk, but this is not simply a case of parasitism or what is often
00:11:19.840 described as crony capitalism. This is not just a matter of SpaceX leeching resources off the state.
00:11:25.860 There's actually something that is being gained by government officials here, which is to say
00:11:32.680 the Pentagon and the intelligence communities are able to put satellites into space much faster
00:11:39.280 and more affordably than they were before, and that that expanded technological ability
00:11:46.180 enhances state sovereignty, understood in a particular way. So this takes us some distance
00:11:52.100 from a kind of neoliberal thinking about the state being hollowed out or state sovereignty
00:11:57.960 being diminished. Rather, we think of Muskism often as the increase of state capacity through
00:12:05.580 private means. And SpaceX, I think, is quite a vivid illustration of that.
00:12:11.160 Yeah, in the book, you write that, quote, Musk does not sell cars, rocket or satellites.
00:12:16.360 He sells the fantasy that in an increasingly unstable world, both states and individuals
00:12:20.500 can fortify their self-reliance by plugging into his infrastructures. And I think in that
00:12:25.940 sentence, that's doing the heavy lifting, right? Both individuals and states can do this. Like,
00:12:30.780 it's individual sovereignty in the sense of Bataille, and it's state sovereignty in the sense
00:12:34.960 of Schmidt. Precisely. And that's an important point, Adrian, which is that sovereignty,
00:12:40.340 which is a really important concept for muskism that we spend a lot of time expanding upon in
00:12:45.780 the book, can be scaled up or down. It can be understood at the scale of the nation-state,
00:12:50.080 which is a very important domain for muskism. But it can also be understood at the level of the
00:12:55.640 individual household and that the technologies that must provisions can be used to fortify
00:13:02.260 the household, to harden the walls of the home, analogous to how his technologies can be used to
00:13:08.740 harden the borders of the nation. And in particular, this is usually framed in a kind of apocalyptic
00:13:16.500 prepper idiom. So the notion that you have your cyber truck, which is a vehicle that's evidently
00:13:22.980 designed, at least in some kind of science fiction fantasy way, to enable you to drive through
00:13:29.680 masses of hungry rioters or whatever reactionary imagination being activated here in a kind of
00:13:36.020 disaster zone. And further, you will be, and this is a vision that I'm not just spinning out,
00:13:42.000 is actually something that Musk has spoken about in public, but that your home can be entirely
00:13:48.180 independent of the grid through the use of Tesla batteries, Tesla solar panels, and of course,
00:13:56.580 a Starlink receiver. So that even if all the critical infrastructure goes down, even if there's
00:14:01.340 a climate disaster, even if there's a hurricane or there's a revolution, you'll still have
00:14:07.280 everything you need to thrive.
00:14:09.500 Defend the homestead.
00:14:10.620 Yeah. Ben, I wanted to talk to you about this concept of fortress capitalism because something
00:14:14.680 I found really useful for me in your book was the way you did sort of make a hinge a little bit
00:14:21.560 with Musk's biography and talking about the origins of this understanding of production and
00:14:27.200 consumption in apartheid South Africa, late apartheid South Africa, where Musk grew up and
00:14:32.540 where there was a sense of a besieged consumer who was maybe both integrated with, but to some
00:14:41.280 degree dependent of the state, right? This kind of like networked collection of fortresses of the
00:14:47.840 white population out in the suburbs where he grew up. Could you tell me a little bit more about how
00:14:52.660 you and Slobodian understood South Africa as sort of a model? Yeah, so South Africa is an interesting
00:14:57.960 case because folks know, of course, that apartheid South Africa was quite officially a white
00:15:04.240 supremacist state. But what's less remembered today was the extent to which the leaders of
00:15:09.900 the apartheid regime saw themselves as futurists who wanted to pursue a degree of
00:15:17.160 both economic and technological self-sufficiency. So there's a real effort to embrace advanced
00:15:24.620 technology and to build up the independent industrial capacities of the state so as to
00:15:31.160 fortify the regime from the enemies that it correctly perceived to be surrounding it,
00:15:36.960 both in the decolonizing countries that surrounded the Republic of South Africa,
00:15:41.680 but of course also from the majority Black population whose labor was being exploited
00:15:45.820 and was being segregated into townships.
00:15:49.220 So this manifests in a variety of ways. 1.00
00:15:51.560 I mean, the South Africans actually build a nuclear program
00:15:55.200 and construct a working atomic bomb with help from both American and Israeli scientists by the early 1980s.
00:16:01.960 But they also obtain licenses from Ford and Datsun to build up their own auto sector.
00:16:10.280 South Africa today is still the biggest auto sector in sub-Saharan Africa.
00:16:15.720 Another case where this is visible is in the use of IBM mainframes, an advanced technology of the time, to implement the racial classification system of apartheid.
00:16:27.300 So why does all of this matter?
00:16:29.020 Well, the reason that we found this interesting and resonant with Musk's later career is not just the Musk turned to the far right in the early 2020s, and many observers have drawn the comparison there to the legacy of apartheid South Africa.
00:16:45.020 But even before you get there, Musk's hallmark, I would say, the kind of core characteristic that distinguishes Musk as an industrialist from SpaceX onwards onto Tesla and his other ventures is his preference for vertical integration, his interest in shortening supply chains, his interest in a model of, you know, we talk about South Africa in terms of fortress futurism.
00:17:11.940 For Musk, factory is understood as a fortified enclave. The goal is resilience, the goal is control. And if listeners know anything about supply chain capitalism of the sort that emerges after the 1970s and really reaches its climax in the 1990s and 2000s,
00:17:35.960 the sort of thing that Musk is doing at the time really cuts against the grain of conventional
00:17:41.620 wisdom. This is a moment when capitalists like Tim Cook at Apple are constructing these very
00:17:46.600 elaborate global supply chains to distribute production widely across the globe. That's not
00:17:51.960 what Musk does. Musk wants to concentrate production. So we can't look inside his mind
00:17:57.420 and ascertain specifically and with total certainty why. But if you put that somewhat
00:18:05.700 counterintuitive industrial philosophy, counterintuitive at the time, not anymore,
00:18:11.180 alongside the experience of South Africa, there are certain parallels that emerge that are quite
00:18:16.440 interesting. Yeah, he seems really kind of like allergic to dependence on outside suppliers,
00:18:23.860 Right. Like when I was growing up, the word was offshoring.
00:18:27.060 Right. We were told all the time that manufacturing was being diversified so that, you know, one consumer object would have been produced by a dozen or two dozen firms.
00:18:37.680 And Musk is really sort of doing the opposite, sort of consolidating all of the production in-house as much as he can.
00:18:45.160 You guys have one quote from him.
00:18:46.360 I think he is comparing himself to Henry Ford, where he was like, well, that guy mined the ore and we're not that crazy, you know.
00:18:51.600 But he is doing kind of everything but trying to sort of integrate and own all of the different factors of production that go into the making of his rockets, of his cars.
00:19:03.000 It occurs to me that, like, on the one hand, this seems like he's also taking on all the risk.
00:19:09.060 But it's a sort of like masculine form of this illusion of independence.
00:19:15.500 And we are a gender podcast, so I might try to steer it a little bit here towards our preferred, most comfortable ground.
00:19:22.600 But I hope I'm not like crazy and making the analogy of Musk's on-shoring and sort of vertical integration with things like Tesla to what he's doing with his, you know, pro-natalist harem in Austin. 0.76
00:19:35.460 I was like, oh, this is vertical integration for the production of white babies, right? 0.99
00:19:38.580 He's sort of buying up a lot of producers, by which I mean women, and putting them all in one location where he can oversee them and just pumping out as many of these white children as possible. 0.99
00:19:50.480 And it sounds vulgar, but this is a pretty vulgar mind. 0.97
00:19:54.200 Yeah, and you could trace that also back to apartheid South Africa. 0.99
00:19:57.460 I mean, there are, in fact, also resonances there between the, let's say, racialized gender politics of apartheid South Africa, the importance of white women as the cradle of white civilization, and protecting white fertility against the specter of uncontrolled Black reproduction. 0.86
00:20:15.960 I mean, these are, at this point, quite regular themes of Musk's own X timeline. 0.88
00:20:21.400 Yes.
00:20:21.560 And they've kind of resurfaced quite directly and dramatically. But certainly, I think there are also resonances with the form of masculinity that was being taught in the schools that Musk attended in Pretoria.
00:20:37.420 that kind of emphasis on domination and mastery is certainly something that stuck with him and
00:20:46.600 this is a place where isaacson is quite useful i mean there have been a lot of criticisms of that
00:20:51.960 book but i think it's it's quite illuminating on the gender question in particular when i did a
00:20:58.060 review of that book a few years ago at this point that was really what i centered my piece on because
00:21:04.880 it just comes across so strongly. I think if you took a biographical approach to Musk,
00:21:10.900 gender would probably be the category that you'd spend the most time with, that had the most
00:21:16.100 explanatory power. It strikes me that the emphasis on the home as sort of being reinvested with
00:21:23.860 sovereignty, this is something where Musk actually activates an older line of thinking in Silicon
00:21:28.740 Valley, right? We had Becca Lewis on talking about George Gilder, who made the same kind of promise
00:21:33.660 in the late 80s, early 90s saying like,
00:21:36.320 well, digital technologies will sort of allow a reinvestment
00:21:38.840 of the home and its borders. 1.00
00:21:40.740 And that also means keeping women in to some extent. 0.99
00:21:43.680 So there's gender in that too.
00:21:45.480 It's about the paterfamilias, 1.00
00:21:46.720 but it's also about the fact that ladies 1.00
00:21:48.440 don't have to leave the house anymore to do the work, 1.00
00:21:51.280 you know, since they're so precious
00:21:52.280 and they, as Maura's pointing out, 1.00
00:21:54.340 have to crank out, you know, the white babies. 1.00
00:21:56.860 I did want to ask about his sort of move to Silicon Valley 1.00
00:21:59.940 because one of the things that really comes through
00:22:02.140 in the book and that I really like
00:22:03.420 is when we look at these figures in Silicon Valley,
00:22:06.980 the word disruption is frequently very close at hand.
00:22:10.880 It is in the Isaacson biography.
00:22:13.040 At the same time, when it comes to these points
00:22:15.400 around this kind of fortress futurism,
00:22:17.660 fortress capitalism,
00:22:18.920 it's very clear that Musk is actually
00:22:20.340 a fairly traditional guy in certain ways.
00:22:23.660 What is the role of the future in all this?
00:22:25.880 Like there is a kind of future
00:22:27.100 that you get in apartheid South Africa 0.68
00:22:29.480 where it's like the future, 0.70
00:22:30.660 it's something that threatens,
00:22:31.520 It's something that, like, you have to defend against because you will be overwhelmed.
00:22:35.580 But of course, Musk also has all these fans that see in him an avatar of a future they
00:22:39.640 all want to live in.
00:22:40.480 They're not all crazy racists.
00:22:43.120 So is that something that comes up in the move to Silicon Valley, that basically he
00:22:48.380 becomes more conversant in a future that's not just about retrofuturism of a kind of
00:22:53.780 fascist sort, but really about, you know, as you say, kind of a sense of pioneering
00:22:58.800 and a sense of historical progress?
00:23:01.520 Well, in one sense, you could say that he trades one frontier for another.
00:23:05.860 I mean, white-led apartheid South Africa conceives of itself as a frontier in ways that have
00:23:11.320 queer resonance with the settler colonial experience in the United States.
00:23:15.440 But of course, California, and this is something that Musk explicitly says of what motivated
00:23:20.940 his desire to come to Silicon Valley, was and remains the capital of high technology,
00:23:27.220 the electronic frontier.
00:23:29.320 And this was a place that he was drawn to because of his own technical proclivities.
00:23:34.320 By the time he comes to Silicon Valley, the future of apartheid futurism is dead.
00:23:41.640 It's been dying for a while.
00:23:43.260 And it's also, I think, to be fair, not one that there's any evidence that he had any real investment in as a young man.
00:23:51.500 Despite his later turn to the far right, his earlier statements on apartheid were actually quite critical. At one point, he says, I left South Africa because I didn't want to join a fascist army. So at that point, he doesn't appear to have any sympathies with apartheid as a system.
00:24:10.640 His interests lay elsewhere. He wants to join the world of high technology. He wants to become an entrepreneur. And he does so in the 1990s, and in fact, the perfect time in 1995, which is when the dot-com boom is blasting off.
00:24:25.580 that summer. There is the Netscape IPO, which is commonly seen as the starting gun of the boom.
00:24:32.300 And all sorts of young men in particular are flooding into Silicon Valley with ideas for
00:24:38.380 internet companies. Musk starts one with his brother Kimball and a friend of theirs,
00:24:43.980 which is devoted to developing sort of online city guides, something maybe sort of comparable
00:24:51.700 to Google Maps today. And in order to achieve this, kind of pulls in GPS data, merges it with
00:25:00.500 a local directory of businesses, and puts together a successful company, which they managed to sell
00:25:07.800 to Compaq, the computer manufacturer that I'm old enough to remember, but maybe many listeners do
00:25:13.920 not, at the end of the 1990s. Am I correct in remembering that that GPS data was created and
00:25:20.160 basically made publicly available by the military, right? So there's this kind of like almost
00:25:23.640 cyclical avenue of money, like the value of this taxpayer funded military technology going into
00:25:31.080 these Silicon Valley private firms who then in turn contract backed with the government in this
00:25:37.000 kind of expanding cycle. Yeah, that's correct. I mean, if we want to return to the theme of
00:25:41.660 state symbiosis, that's another frame through which to see Zip2, which is the name of the
00:25:48.000 first company that Musk founds in Silicon Valley, which is that it is reliant on two publicly funded
00:25:54.340 infrastructures. The first, of course, is the internet, which emerges as a technology created
00:26:00.200 by Defense Department financed researchers initially in the late 1970s, but in the spring
00:26:06.240 of 1995 is finally turned over to full private control, which lays the groundwork for the dot-com
00:26:13.680 boom that arises later that year. But also, as you point out more, the GPS constellation,
00:26:20.420 which had also been a project of the U.S. military, actually remains under military control,
00:26:25.980 unlike the internet, but becomes fully operational that same year in 1995. And
00:26:31.360 Musk is able to obtain GPS data from a private provider who in turn obtains it from the U.S.
00:26:39.260 military, but he does so free of cost because he puts together an agreement that says, so long as
00:26:45.000 we're not making a profit, we won't pay any royalties to you. And in classic Silicon Valley
00:26:50.680 fashion, they never make a profit, but they managed to sell to Compaq for a fair bit of
00:26:57.100 money. And that's his first success as an entrepreneur. He rolls it into another firm,
00:27:02.720 thefirstx.com. Thefirstx.com, which is financial services of various sort through the web,
00:27:12.460 sort of ahead of its time, but becomes better known through its merger with a company that
00:27:17.480 at that point is called Confinity, later to become PayPal. And this is his first encounter
00:27:24.820 with Teal and the other members of what will later be described as the PayPal mafia. But this
00:27:30.860 is also a moment where Musk becomes truly rich for the first time, because in the early 2000s,
00:27:36.760 eBay purchases PayPal, and that gives Musk the money that he needs to go on and start SpaceX in
00:27:45.380 2002. I did want to ask about the path to the PayPal mafia, which you've just laid out, which
00:27:51.560 is partly about a bunch of mergers. It's partly about basically eBay buying up everyone and just
00:27:56.920 kind of mashing them together into one company.
00:27:59.140 But I did want to ask about sort of Musk
00:28:02.100 and these other Silicon Valley creeps,
00:28:05.140 because I feel like that's the moment
00:28:06.840 when he starts interacting with people
00:28:08.860 that we know pretty well.
00:28:10.940 It's also sort of the moment where,
00:28:12.280 since we were talking about gender,
00:28:14.120 where his mode of homosociality sort of emerges,
00:28:16.940 where like he develops the friendships and rivalries
00:28:19.000 that seem to still be a big, big part,
00:28:21.480 not how he relates to women,
00:28:22.640 but how he relates to other men.
00:28:24.380 Now we're really getting into psychological territory,
00:28:26.340 and I talk about that a little bit in my book,
00:28:28.760 but is there something about the way he sort of ends up
00:28:31.600 in this group of like-minded entrepreneurs
00:28:36.040 of very similar age and experience?
00:28:39.000 What is that like for him?
00:28:40.300 What does that do to muskism as we know it today?
00:28:44.340 Well, I think at a personal level, it's pretty difficult.
00:28:46.940 I mean, his interactions with other members
00:28:50.160 of the PayPal mafia are generally pretty tense.
00:28:53.040 he's forced out as CEO and Peter Thiel takes the lead. So by all accounts, he's pretty unpleasant
00:28:59.820 to work with, even among a group of people who are pretty competitive and have large egos. He
00:29:05.680 kind of stands out in that regard. But you can say lizard people on this podcast. It's fine.
00:29:11.400 That's permitted. I think more generally, there's something else which distinguishes him,
00:29:16.640 which is that he's both of and not of the Valley.
00:29:20.560 You know, when he gets his big payday,
00:29:24.000 he moves to Southern California and starts building rockets.
00:29:27.780 And everyone thinks he's crazy.
00:29:30.340 And that is perhaps the more interesting way
00:29:33.800 to distinguish him from the other members of the PayPal mafia,
00:29:37.540 where if you kind of look at the family tree,
00:29:39.960 those guys all go off and become founders of web companies
00:29:44.040 or venture capitalists.
00:29:45.260 they kind of stay in fairly conventional Silicon Valley molds. And Musk really doesn't.
00:29:53.920 Now, I think it's fair to say that Musk does remain within the Valley orbit. Of course,
00:29:59.480 when he takes over as CEO of Tesla in 2008, that's a company that at the time is headquartered in
00:30:04.440 Palo Alto and is sort of a tech company in various ways, certainly benefits from its
00:30:10.420 association with Silicon Valley in terms of its stock market valuation, but is also doing things
00:30:15.420 like putting big screens into cars and doing stuff with over-the-air updates. I mean, it is
00:30:21.980 drawing on a lot of Silicon Valley technology and certain kind of management techniques of
00:30:28.540 Silicon Valley. But it's always this asterisk. And I think this is, again, one of the many reasons
00:30:32.980 that Musk is such a fascinating figure to think with, is that unlike Peter Thiel, who I think is
00:30:38.540 in many respects a less interesting person for various reasons that we can discuss. He has one
00:30:45.980 foot in the valley, but another foot outside of the valley. In Southern California, that's a very
00:30:52.160 different scene. I mean, that's the world of legacy defense aerospace. And he arrives at a
00:30:58.560 time when that sector is very depressed from the end of the Cold War and is starting kind of at
00:31:05.740 the very early stages of seeing a rebound from the war on terror. And he really rides that early
00:31:11.960 wave. And now you look at that in 2026, and Southern California still obviously has some of
00:31:17.780 that legacy defense aerospace, but is now the zone of this new defense tech, which SpaceX is
00:31:24.900 really the precursor to all of these companies that are trying to do drones and robotics for
00:31:31.560 the Pentagon. I like the way you point to the Musk approach as being both of Silicon Valley and not
00:31:38.720 of it. I do also wonder what that then does to his relationships to other people who are not of his
00:31:45.780 set. I feel like the other thing that makes Musk distinctive, everyone in the Valley sort of looks
00:31:50.920 at how popular or how unpopular they may be on Twitter. They are all way too online for someone
00:31:56.680 as rich as them but musk surely is an extreme you know the fact that he essentially let himself
00:32:02.820 get goaded into buying the service itself as kind of a bit i mean not that he doesn't derive
00:32:08.700 certain benefits from it but like clearly this was something he did for the lulls also he is
00:32:15.020 someone who seems extremely dependent on people who he'll never meet face to face and who when he
00:32:20.980 does meet them face to face he seems to hate can you talk a little bit about his relationships
00:32:25.520 to, like, other shitposters? 0.98
00:32:27.780 He's a billionaire who's also a shitposter, 0.98
00:32:30.340 a very passionate one. 0.92
00:32:31.560 What's his relationship to other sort of online dweebs?
00:32:35.800 Well, this is where Quinn and I are inclined
00:32:38.280 to take a more materialist approach
00:32:40.020 and ask the question, 0.87
00:32:41.060 what work does his shitposting do? 0.93
00:32:45.200 And that's not the only way to approach it.
00:32:47.160 But I think when you take that path,
00:32:49.860 you can see that whether or not this is consciously pursued
00:32:54.600 Musk's online persona and his increasing absorption into Twitter in particular from the mid-2010s onward is clearly a major driver of the growth of his financial fortune.
00:33:10.580 that as he becomes the richest man in the world in the early 2020s, as Tesla becomes
00:33:18.360 the most valuable automaker in the world, that this coincides with Musk's obsession
00:33:26.340 with tweeting. And in our view, this has to be understood together. It's not necessarily a
00:33:34.620 question of Musk losing his mind, even necessarily Musk becoming addicted to social media. But
00:33:41.580 thinking about how Musk is able to master the attention economy such that he can use memes to
00:33:51.180 move markets. And that occurs, I think, in these interactions with dweebs, like in these interactions
00:33:58.440 with reply guys, but that the main audience for that, in our view, is less those low follower
00:34:06.000 count individuals and more the global investor class, that that's really who this is for.
00:34:12.380 And when you take that frame, you can see that there's been a series of very specific episodes
00:34:20.180 where Musk has experimented, kind of flexed his ability to do asset price inflation through
00:34:30.180 posting, posting about Dogecoin, Dogecoin going up, putting Bitcoin in his bio, Bitcoin going up,
00:34:38.400 joking, not joking about taking Tesla private and Tesla going up. He has developed this technique
00:34:46.280 of what we call attention alchemy, where just as a company like Facebook has engineered this
00:34:52.980 elaborate, data-fied apparatus for converting attention into money, he's managed to do the
00:34:59.140 same at the scale of a single individual. And you can't understand the valuation of his publicly
00:35:04.460 traded firms without that persona. Right. Another thing he shares with Trump,
00:35:09.900 the kind of pump and dump economy that's focused on a charismatic leader.
00:35:14.020 Exactly.
00:35:14.820 You've pointed out that there's a kind of almost cybernetic or cyborg kind of decision making in his fusing with the Twittersphere.
00:35:22.580 And you point out in your discussion of the woke mind virus, quote unquote, that this is kind of a figure for the uncontrollability of our modern cyborg selves.
00:35:31.920 And that's sort of the flip side of the very coin of what he celebrates Twitter for, right?
00:35:36.680 You say, when we fuse with our machines, it is hard to predict where such fusions might lead.
00:35:41.280 And that's something that I find very, very fascinating.
00:35:44.340 There are certain versions of this he celebrates, and then there are others he's terrified of.
00:35:48.120 But it's a little hard to tell how he distinguishes one from the other.
00:35:52.920 So this is where we make use of Donna Haraway's work, and in particular her famous Cyborg Manifesto of the 1980s.
00:36:00.080 And Haraway, in that incredible text, observes that developments in information technology and biotechnology are making new kinds of embodiment possible, new kinds of identity possible, and potentially new kinds of collective political practice possible.
00:36:19.060 And she identifies progressive possibilities.
00:36:24.000 There are no guarantees for those progressive possibilities.
00:36:27.520 Importantly, she also cautions that these same technologies can be used for oppressive purposes.
00:36:34.060 But the reason Quinn and I found that such an important text for understanding what we think of as Musk's cyborg turn is that it helps articulate an anxiety that Musk and I suspect others in the Silicon Valley leadership class feel about the technologies that they have helped create.
00:36:56.060 And this is an anxiety that becomes, I think, very visible in the early 2020s and in particular with the rise of the new tech right that consolidates around Trump in 2024, which is the possibility that the technologies of, let's say, smartphones and social media, which the Valley had celebrated and really the entire country had celebrated as instruments of liberation, of openness, of democracy, of personal empowerment and so forth.
00:37:26.060 Could be used by various social movements to undermine traditional social hierarchies, to undermine traditional understandings of gender and sexuality, to challenge class structures, and so forth.
00:37:42.860 And this is not a kind of abstract threat. If you think about the role that social media and smartphones played in the extraordinary upsurge of social movement activity since Occupy Wall Street, which we could trace through Black Lives Matter and Me Too and all of the various expressions of what we could call the new American left.
00:38:02.280 We're now, I think, in 2026 at a stage in our development where we are thinking a lot about the shortcomings of Internet-facilitated politics, and rightly so.
00:38:11.580 But we did have Twitter revolutions in this country, just as there were Twitter revolutions in the Middle East for the Arab Spring or in Spain or the movement of the squares and so forth.
00:38:22.860 And that, for Musk in particular, becomes a very significant problem by the early 2020s.
00:38:30.600 and this is how we understand his notorious phrase, the woke mind virus. This is a phrase
00:38:37.580 that more than any other is associated with Musk's turn to the right in 2021, 2022. And it's often
00:38:43.340 kind of laughed off as something very strange or perhaps to be understood metaphorically.
00:38:50.500 Quinn and I insist that we take it literally.
00:38:53.080 Oh yeah, fully agree.
00:38:54.340 Musk really believes that wokeness, which is a very difficult term to define,
00:38:58.920 But we could kind of gloss as any movements that challenge traditional hierarchies of one kind or another have infected the technologies of networks such that they're able to reprogram people to behave in certain ways.
00:39:17.720 And therefore, the best thing that someone like Musk can do, who is keen to protect and strengthen those traditional social hierarchies, is to take control of those technologies and transform them into instruments of conserving the existing arrangements of power in society, a term that we use to describe this development as cyborg conservatism.
00:39:42.860 That seems exactly right. The woke mind virus is the theory of social contagion, but cyberneticized to some extent, right? It's not an accident that it seems to have occurred to him right as his daughter comes out as his daughter, right?
00:39:57.140 The question I would ask in closing is to what extent we can then still call Elon Musk a futurist, right?
00:40:03.500 When you think about this as cyborg conservatism, the big distinction here seems to be Neuralink makes you even more you,
00:40:09.080 while the woke mind virus, which is transmitted via social media, can make Vivian Wilson break with you if you're Elon Musk.
00:40:16.120 So is a futurism that's all about the future repeating and intensifying the hierarchies and value judgments of the past really about the future?
00:40:25.320 Is it not just sort of nostalgia with extra steps?
00:40:29.020 It's a good question, Adrian.
00:40:30.540 I mean, there have been, of course, efforts to understand the particular styles of futurism that have been associated with reactionary politics, including capital F futurism.
00:40:40.860 Right.
00:40:41.120 Which famously was proto-fascist and then formerly fascist.
00:40:44.900 And we have been inspired by those efforts. Jeffrey Herff has the term reactionary modernism, which is one way of trying to understand this mix of old and new. But I also wonder if that's not the wrong framing because, you know, there's nothing necessarily progressive about the future full stop. And I think in 2026, we should probably be able to appreciate that fact.
00:41:11.060 I'm not sure the future is a category that holds a lot of promise, frankly, for most people, which is a kind of a demoralizing fact. But increasingly, when we've explored this category of the future of futurism, it seems that the only folks who are talking about it are people like Musk.
00:41:31.000 that the kind of reactionary future has become the horizon of the future, period,
00:41:37.460 and that for everyone else, there's a certain kind of futurelessness.
00:41:42.420 You know, you see this particularly in younger people,
00:41:44.060 which, you know, the two of you with the connection to a university
00:41:46.960 probably have more exposure to than I do.
00:41:49.280 But that's kind of what strikes me so strongly.
00:41:51.860 So, I don't know, that's a kind of somewhat depressing mishmash of thoughts.
00:41:56.920 We do know the youths.
00:41:58.040 This podcast is very in touch with the youths, it's true.
00:42:01.000 I think I hear something in that statement, Ben, that really rings true. It feels like, you know, OK, the liberal democratic forum has sort of outlived its conditions of possibility. And there's kind of one set of potential successor models that are all being offered by the right. And the left is sort of interested in, I don't know, like fighting each other on Twitter or what's left of them anyway.
00:42:25.180 And that is why we have our listeners who surely will save us all.
00:42:31.200 So no pressure, darling listener, but it's all on you.
00:42:34.940 But I do want to thank you, Ben, for coming and talking about this extraordinary book
00:42:40.040 and taking time out of what sounds like a very busy day of work and child care.
00:42:43.920 So I appreciate it.
00:42:45.120 New clarity on a very vexing subject for me.
00:42:48.560 Thank you, Ben.
00:42:49.160 Thanks so much, guys.
00:42:50.000 A Bit With The Right is made possible by hundreds of listeners who support us via Patreon.com
00:42:56.560 Our episodes are produced and edited by Mark Yoshizumi and Katie Lau
00:42:59.960 Our title music is by Katie Lau