00:04:09.020I do think there's probably something to that, though, in that it's kind of coded as like liberal effete ivory tower like lib bullshit, right? I mean, this is kind of the whole thing. It's like it's a culture war thing more than I mean, obviously more than it's any kind of scientific stuff. But it's basically like people I don't like are like really into tofu. And therefore tofu must be like uniquely pernicious in some way.0.98
00:04:31.560Totally. So the people I don't like part is sort of the caricature of a soy boy, right?
00:04:38.300They're usually depicted as being sort of unathletic. They don't really have muscle tone.0.99
00:04:43.500They are generally seen to have feminine traits, small hands, small features,1.00
00:04:49.420breast tissue is part of it, right? They're usually shown wearing glasses and with an0.99
00:04:54.900untrimmed beard. Okay. That's like a little scraggly, right? Okay. There's like a whole
00:04:59.700aesthetic and uh there is a face that's called soy face or this i prefer this name soylent grin
00:05:07.660oh that's pretty good wait let me google soylent oh it's sort of like the aziz ansari face in uh
00:05:14.720parks and rec yeah that's right big open mouth surprised smile i was just about to be like i
00:05:21.020make that but that's kind of proof of their point i guess if you're in this world this is quietly
00:05:27.580just an intervention for you yeah yeah yeah joe rogan's right over your shoulder
00:05:31.880tell him the face thing mike there's life after being a gay person you don't have to live this0.67
00:05:38.100i also i will say i have huge hands i didn't know that was like a masculine feminine face0.63
00:05:46.000but like for a beta cup like a five foot six effeminate prancing little man i have giant
00:05:53.440hands maybe you're not a soy boy the whole point of this episode for me is to prove my masculinity
00:05:58.260so in addition to all of those sort of physical features those sort of soy boy stereotype also
00:06:03.560includes them being vegetarian or vegan yeah they're also considered to be sjw's but not like
00:06:09.840the sort of like boundless rage of lady sjw's the idea here is that they're sort of the cowed male
00:06:16.960equivalent and they're sort of betraying their sex too right it's like well as a man you're sort
00:06:23.500of supposed to be like loyal to other men right you're not supposed to be like talking about like
00:06:27.100oh the gender wage gap and stuff like come on man yeah and i also think this is a term that is
00:06:31.520deeply deeply racialized yeah so there's also a little tinge of sort of like race traitor yeah
00:06:36.920it's happening in there right yeah so in order to talk about this sort of set of myths and this
00:06:41.980kind of right wing panic, we got to talk about soy a little bit. Soy itself has been cultivated
00:06:48.140in East Asia for thousands of years. It has a ton of advantages as a crop. It's hardy. It can grow
00:06:56.600in pretty low quality soil. And it also like any sort of beans and peas that you might grow as
00:07:02.380gardeners know, it will actually enrich the soil for the next crop that you plant. It sounds like
00:07:07.580a pretty hearty crop. It sounds pretty manly. Honestly, it sounds fairly alpha. So the 70s is
00:07:13.420when we start to see much more of a takeoff of like tofu in particular and soy as like the main
00:07:19.060event, which is also around the same time that the US starts to experience a real boom in natural
00:07:27.940foods and health food stores, right? So there's more of an idea that some foods are really good.
00:07:33.800some foods are really bad and at this point we start getting layers of moralizing about it and
00:07:40.660sort of what those foods say about who you are this is also around the time that people start
00:07:45.960really wrapping up our understanding of tofu in our understanding of vegetarians we start getting
00:07:52.060uh more of a market for vegetarians and more of a market for vegetarian foods things like tofu dogs
00:07:57.780start popping up in grocery stores and folks become sort of uh more aware if they are not
00:08:03.980vegetarian that there is uh sort of a growing sense that there are more and more vegetarians
00:08:08.980around them right right this is we talked about this in our vegetarianism episode but also i know
00:08:14.540this is when it happened but we also get the social construction of vegetarians and vegans
00:08:19.440as sort of like holier than thou i mean i have not met a vegan like this but this idea of like
00:08:26.240they're constantly scolding you and they think they're better than you and all this stuff like
00:08:30.340i remember this stuff from the 90s can i tell you my theory about where that comes from i think it
00:08:35.640is so listen we talked about this a little bit in our food pyramid episode that there was sort of
00:08:39.520this push by doctors to uh define vegetarianism as sort of the heart healthiest diet and the thing
00:08:47.660you ought to pursue and like cut out animal products but i think that folks were feeling
00:08:53.520really judged by that yeah and externalized that response to feeling judged as like they're always
00:09:01.240preaching to you people used to mention tofu the way that they would mention like john tesh0.99
00:09:06.220as just like the most obviously just like loser shit like that guy eats tofu that is a true thing0.99
00:09:13.900i think whatever a particular culture or group of people selects as their example of a gross out0.99
00:09:20.100food is like incredibly telling. Yeah, super. Yeah. What I learned in the research of this sort
00:09:25.620of cultural anxiety about men and men's health is that this is actually a pretty long historical
00:09:31.460pattern of making fun of vegetarians more when white masculinity feels like it is sort of tenuous
00:09:41.120or outdated or under threat. So dating back to the 1800s, people in the US and the UK started
00:09:50.580sort of depicting vegetarians, especially men who are vegetarians, as a kind of threat to like
00:09:57.600hegemonic masculinity, right? That there's this implicit threat of a man deciding to do something
00:10:03.360other than what quote unquote manly men are supposed to do. This man is five, six, and he
00:10:07.900host a podcast. Partly this sort of response is because of the cultural association between
00:10:14.420masculinity and like hunting or domination or any of that kind of stuff. But a lot of it
00:10:21.240has to do with sort of diets being lighter in animal products had long been associated with
00:10:27.680black, indigenous and people of color, but particularly Asian people. Right. And existing
00:10:33.740stereotypes had depicted Asian cis men as effeminate and sort of insufficiently masculine,0.80
00:10:39.480right? Like that's a thing that continues to this day. And those stereotypes, I did not fucking know
00:10:45.060this. Those stereotypes were used to justify colonialism and colonialist projects throughout0.98
00:10:51.580Asia. In 1884, there's an American neurologist who writes about Asian communities and sort of
00:10:58.100the diets in East Asia and writes, quote, thus flesh eating nations have ever been more aggressive
00:11:05.400than those peoples whose diet is largely or exclusively vegetable. What? The effeminate
00:11:12.380rice eaters in India and China have again and again yielded to the superior moral courage0.76
00:11:20.800of an infinitely smaller number of meat eating Englishmen. Dude, how the fuck is a British1.00
00:11:27.880person gonna be like we're good at colonialism because our food is better i don't know how much0.99
00:11:33.360you know about british food at this time don't think that's the reason they haven't stolen indian
00:11:41.840food yeah exactly we have like one and a half spices at this point so while all of these sorts
00:11:49.640of foods are getting attached to that idea of like the sort of like lefty vegan scold right
00:11:57.560foods like tofu become aligned with this kind of like classed liberalism right yeah that it's about
00:12:04.500both left-leaning politics but also a certain amount of disposable income and other foods like
00:12:10.260red meat which is quite expensive yeah become tied to conservatism in the popular imagination
00:12:15.920right so by the early 1990s rush limbaugh is already sort of railing against quote-unquote
00:12:23.220latte drinking liberals right the latte stuff they they still trot that out sometimes which0.95
00:12:29.900is the funniest shit because lattes are now so fucking normal yeah yeah that's like not even0.99
00:12:35.340like a liberal elite thing that's like a suburban strip mall thing this is where we get into the0.99
00:12:40.260like real sort of modern origins of this myth if you're ready does it start with alex jones
00:12:45.460no it starts with uh 2006 we're gonna start with uh michael pollen oh publishing the omnivore's
00:12:53.700dilemma we're coming for you pollen no we left him alive last time it's like saddam hussein in
00:12:59.420the 90s we're coming back right jesus christ so in 2006 pollen publishes the omnivore's dilemma
00:13:07.100and Rush Limbaugh really latches on. Limbaugh was a pollen guy? No, he was not a pollen guy.
00:13:16.180He was like, get off my case. I eat what I want. So he was anti-pollen. He was totally anti-pollen.
00:13:22.860Okay. And this starts to sort of bubble up a little bit in conservative spaces. So
00:13:29.460later that same year the right-wing website world net daily ran a six-part feature on the hazards
00:13:38.620of quote-unquote health foods oh nice uh-huh nice what were the hazards the hazards were0.89
00:13:46.380that soy and like flax and then a bunch of other health foods were the cause of homosexuality oh
00:13:55.640early puberty late puberty and that's false though because the cause of homosexuality is
00:14:03.820having small hands so within a few years those claims start to broaden and they start to focus
00:14:09.380in on just soy right soy alone is now responsible for a quote-unquote feminization of cis men
00:14:16.660and that quote-unquote feminization was reported with this sort of air of medical authority
00:14:22.540right that's like it's definitely happening we should all be freaked out and the science is
00:14:27.280clear a lot of that traces back to one particular story okay that story is published in 2009
00:14:36.240in men's health oh so i just sent you the screen grab of this of the head and deck0.73
00:14:43.400for this story fuck yes this is a question mark headline we'd love a question mark headline
00:14:48.960so it's like men's health and then in you know they have these like tags with like0.93
00:14:54.280categories right it'll be like movies or books or whatever the category of this story is soy's
00:15:01.220negative effects that's like the vertical yeah and then the headline is is this the most dangerous
00:15:09.420food for men and then sub headline the unassuming soybean has silently infiltrated the american diet
00:15:17.580as what might just be the perfect protein source it's cheap and vegetarian and could even unclog
00:15:24.320our hearts but there may be a hidden dark side to soy one that has the power to undermine
00:15:29.960everything it means to be male so here's my question based on your years of experience
00:15:38.260hosting the show with me what do you expect this article to contain maybe this is just because i've
00:15:43.800been reading too much anti-vax nonsense lately but i'm expecting like an opening anecdote john0.96
00:15:49.800always felt like a man but then he ate a patty of tofu and now he has boobs or something some0.89
00:15:54.660like super anecdotal unconfirmed report and then we're gonna interview some like allegedly0.94
00:16:00.980iconoclastic doctor like the scientific consensus is that soybeans are fine but
00:16:06.040like doctor so-and-so says that he sees patients with boobs or whatever god it's like you don't
00:16:13.380even need me here yeah sure i'll take the episode from here audrey so sorry i have like it's0.99
00:16:22.300hilarious because that is like beat for fucking thing fuck yes and i will say it doesn't it's0.95
00:16:28.240not that it starts with an anecdote it starts with an anecdote it middles with an anecdote0.98
00:16:32.840it ends with an anecdote this is one person's story oh the article focused on a guy named
00:16:40.020james price who was a retired u.s army intelligence officer who was diagnosed with gynecomastia which
00:16:49.280is enlarged mammary glands in men he says that he went in to seek treatment after feeling really
00:16:55.560emotionally dysregulated for a long time and he was like it was above and beyond this thing but
00:17:01.840it was around the time my wife died and i was like buddy you're gonna feel emotionally dysregulated
00:17:07.820after your partner dies. Yeah. But he was again, he was like, No, it was more than that. But I was
00:17:12.880like, Oh, this feels like a very funny joke about like a dude has a feeling and is like, I gotta
00:17:16.780see a doctor. Yeah, it must be the soybeans. Totally. So he went to the doctor and they ran
00:17:23.680a bunch of tests and spent a bunch of time investigating. And they found that this one guy
00:17:28.340had elevated estrogen levels. According to men's health, he had roughly eight times that that would
00:17:36.480be expected for other cis men okay as the story unfolds we find out that this guy james price
00:17:43.740found out that he was lactose intolerant some years earlier so he had switched to soy milk
00:17:50.000okay and when the doctor asked him how much soy milk he drank he said it was like one of his
00:17:55.440favorite drinks and that he estimated that he drank about three quarts of soy milk a day he
00:18:01.820he has like a big gulp cup full of soy milk next to him at all times a couple of big gulps
00:18:07.080full of soy milk right so this is like entirely anecdotal right we're just talking about this
00:18:14.300one guy and then the piece drops into these sweeping alarmist claims about americans consuming
00:18:23.980too much soy right because you can probably do a correlation with like over the last 10 years
00:18:29.300soy consumption in America is quintupled or something, because it probably did by 2009.
00:18:33.280Yes. I mean, that's essentially what they did. So here's what they have to say.
00:18:36.580They talk about the AAP recommending cow's milk formula over soy formula in a report in 2008,
00:18:44.200which is true. They did. They note that 35% of bottle fed babies in the US at the time
00:18:50.780received at least some of their protein from soy. They go on. This is more maintenance phase
00:18:57.300catnip this is a quote from the actual piece okay it says a 2001 study in the journal of the american
00:19:04.580medical association surveyed over 800 adults ages 20 to 34 who were fed either soy-based or cow's
00:19:11.640milk formulas during their infancy one of the few differences to emerge was that the group raised
00:19:17.040on soy formula regularly used more asthma and allergy medications in adulthood was this just
00:19:23.220a quirk of the sampling or could it represent a subtle impairment of immune function what right
00:19:30.400this is false because we know that the immune function is related to the mercury that they're
00:19:33.740getting in the vaccines uh-huh correct and also like surveying an existing group of people who
00:19:40.960have allergies and are eating foods that are more common in allergy friendly spaces0.72
00:19:47.420yeah feels like yeah no shit if you take allergy meds you might be more tuned in to your own
00:19:54.540personal sort of like health and well-being you might be more likely to gravitate toward0.83
00:19:58.940like health foods you might you know what i mean like there's so much going on here0.95
00:20:03.440and instead they do this dumb shit like heavy lifting question mark thing this is very similar0.97
00:20:10.820to the moving of the goalpost thing among anti-vaxxers where it's like it's this vaccine0.99
00:20:15.760it's this other vaccine it's autism no it's everything no it's allergies where it's like
00:20:19.560okay if people are consuming more estrogen and it's causing this guy's very specific condition
00:20:24.900that's one thing but then we have a completely different narrative here where it's like asthma
00:20:29.440and allergies right but those are all like different biological mechanisms by which it
00:20:33.640would be affecting you i feel like there's this idea that foods are just like good for you or bad
00:20:39.860for you and like anything bad that happens yeah people like oh it's his food right so like it
00:20:45.640does it again with there is a piece where they sort of like cite a couple of papers suggesting
00:20:51.640that one component of soy is linked to erectile dysfunction in animals and then they do a whole0.96
00:20:59.120thing being like what if it's true in people too yeah chill the fuck out this is a this is an
00:21:05.440article that's not ready to be written yet right there's just not enough evidence here to say0.72
00:21:10.460anything for sure right but instead they turn in this like i'm just asking questions kind of draft
00:21:15.640we're all eating soybeans and now the mice can't even get boners anymore nobody wants to talk about
00:21:22.280it i i feel like there's like a fundamental kind of mismatch here in that i think that it is good0.85
00:21:28.200to do studies on like random shit like i don't really mind these kinds of studies being done
00:21:32.960But I think that one of the fundamental challenges of, like, the information age is that because everybody has access to so much information, like, it's very easy to look up academic journals.0.96
00:21:42.120You can easily take these super preliminary studies and be like, we're all growing boobs because of the soybeans.
00:21:48.720But, like, I don't want to, like, throw the scientific baby out with the bathwater here.
00:21:54.240I think doing, like, animal studies is fine.
00:21:56.080It's just that they get interpreted and, like, spread around, like, our bad information environment in this, like, really obnoxious way.
00:23:25.460So that men's health piece comes out in 2009.
00:23:29.040In 2010, we get two big research reviews, two big meta analyses that show no compelling evidence that a soy rich diet impacts testosterone levels,1.00
00:23:44.780sperm counts or anything else to do with cis men's health right maybe you're just a pussy0.99
00:23:51.320because you're a pussy todd it's not because this is very similar to the mercury and vaccine stuff1.00
00:23:58.300where it's just like yeah if this was true we would fucking know it and it would be super obvious1.00
00:24:02.700yeah there's vast differences between populations and like how much soy they're eating like it would
00:24:09.840be really fucking easy to measure so men's health sort of unwittingly plants sort of a seed and by
00:24:17.4202015 we get what becomes frankly a real modern classic of the internet oh i sent you a link i'm0.98
00:24:24.980afraid this is what we will be watching oh this shit i've seen this aubrey i've seen this so many0.99
00:24:31.320well see it again i love this shit okay this is the title is alex jones gay bomb rant all right0.99
00:24:41.720we're doing let's not do 1.5 because i feel like we want we want to really let it breathe1.00
00:24:45.760you know okay yeah this is when you become like a garbage clip sommelier0.99
00:24:54.840by the way they didn't just test it they sprayed them with gay bombs1.00
00:25:00.040If you're a new listener, just type in a gun-tested gay bomb on Iraq.0.99
00:26:56.980Who can say that they're better than the gay mom guy?0.68
00:27:01.000So the lead into this and the lead out of this little segment is him genuinely just like leafing through pages of stapled packets of printed out Internet news stories.0.99
00:41:56.180I think we're at a point now where it is kind of threatening to tip from a
00:42:01.740far right idea to a center right idea that's already happened.
00:42:04.580But for my center right idea back to being sort of a mainstream myth about
00:42:09.960health and that part makes me nervous.
00:42:12.940Also, it's so, it's weirdly important to these, like, man gurus or something that, like, masculinity has to be under attack all the time.
00:42:21.280They have this, like, strange conception where it's, like, masculinity is, like, this all-powerful thing, but also, like, it can crumble down at the slightest poke.
00:42:30.460This sort of, like, masculinity under attack, the war on Christmas, all of that shit is a way of being, like, I'm actually just defending myself and you're the one who's attacking me.0.63
00:42:42.000right right this is self-defense so like it allows people to do this weird jedi mind trick with
00:42:46.500themselves right because it's also it's like yeah if you don't want to eat tofu don't eat tofu not
00:42:50.180everybody likes tofu it's really fine if you don't want to go see barbie don't go see barbie it's not0.98
00:42:53.340like it's fine nobody gives a shit it's like the weird there's something so fucking insecure0.96
00:42:57.620about all of this stuff and like i don't want to call these people like soy beta cucks because0.99
00:43:02.580that's like problematic to like invoke yeah but it is like by their own fucking standards of0.99
00:43:07.620masculinity this is not alpha behavior this is some real beta bullshit it's some beta bullshit1.00
00:43:13.840dude take it from a five foot six podcaster with huge hands take it from the leftist podcaster1.00
00:43:21.400who's gay that you've been dying sjw podcaster whose carpal tunnel does not allow him to get in0.98