There Are No Girls on the Internet - June 07, 2022


Why did right wing media spend money spreading anti-Amber Heard content?

Ashley Reese on Tumblr, fandom, and building communities online- LIVE FROM BROOKLYN Evan Rachel Wood’s abuse by Marylin Manson is a tech issue - STUFF MOM NEVER TOLD YOU

Episode Stats


Length

53 minutes

Words per minute

183.16

Word count

9,821

Sentence count

363

Harmful content

Misogyny

15

sentences flagged

Toxicity

18

sentences flagged

Hate speech

3

sentences flagged


Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
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00:00:37.800 844-844-iheart i survived nine months in captivity and i've spent my life exploring how other people
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00:01:10.380 get your podcasts. If your bookshelf and your For You page are equally important to your personality,
00:01:15.860 welcome home. Pro Society is a weekly podcast that's part book club, part group chat for anyone
00:01:21.660 who thinks Pride and Prejudice and Love Island deserve the same level of discourse. Each week,
00:01:26.180 we're connecting the dots between books, the internet, and pop culture
00:01:29.240 with your favorite writers, book talk creators, and plenty of overthought opinions.
00:01:34.000 Yeah, I'm obsessed. I'm obsessed.
00:01:35.760 Listen to Pro Society on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:01:41.800 Just a heads up, this episode mentions domestic abuse.
00:01:45.420 The viral nature of this stuff is tied directly to capital,
00:01:49.480 and you can make a lot of money going really viral,
00:01:52.120 posting all kinds of breathless updates about this, like, very sad and weird trial.
00:02:01.360 There Are No Girls on the Internet is a production of iHeartRadio and Unbossed Creative.
00:02:09.480 I'm Bridget Todd, and this is There Are No Girls on the Internet.
00:02:14.760 In 2018, actor Amber Heard published an op-ed in The Washington Post.
00:02:19.480 In it, she wrote, quote,
00:02:21.200 quote, I spoke up against sexual violence and faced our culture's wrath.
00:02:25.020 That has to change.
00:02:26.860 And, quote, I became a public figure representing domestic abuse,
00:02:30.760 and I felt the full force of our culture's wrath for women who speak out.
00:02:34.820 And finally, quote, I had the rare vantage point of seeing in real time
00:02:39.000 how institutions protect men accused of abuse.
00:02:42.020 Now, in these three statements that did not specifically name anyone as her abuser,
00:02:46.600 a jury of five men and two women found that Amber Heard defamed her ex-husband, actor Johnny Depp.
00:02:53.580 Back in 2020, Johnny Depp sued the British tabloid The Sun for calling him a wife-beater,
00:02:59.220 and he lost. Now, the judge in that case ruled that Amber Heard's abuse claims were, quote,
00:03:04.100 substantially true. But unlike that trial that Depp lost in 2020, the most recent trial was
00:03:09.940 live-streamed and disseminated in seemingly endless clips on social media. Outside the
00:03:14.580 Virginia courthouse. People waited for hours, some hardcore depth fanatics even dressed in
00:03:19.820 cosplay of his character Captain Jack Sparrow from the movie Pirates of the Caribbean. Now,
00:03:24.980 I didn't watch the trial, but that doesn't mean I could escape it. I learned about the trial in
00:03:29.540 memes and TikTok videos that framed Amber Heard as a crazy, lying, deceitful bitch. 1.00
00:03:34.940 And the right-wing website The Daily Wire spent thousands of dollars spreading this exact message 1.00
00:03:40.020 around the internet. So what does this mean about our digital culture? What does it mean for women?
00:03:44.580 What does it mean for survivors?
00:03:46.960 I spoke to Ryan Broderick, tech writer and editor of Garbage Day, a newsletter about memes and the Internet, about the trial, the verdict, and what it all says about the Internet.
00:03:56.600 So, you know, tell us about how you came to be somebody who studies and pays attention to memes and what they tell us about society.
00:04:04.960 My villain origin story, I suppose, started in college.
00:04:08.160 I was a journalism major and I liked the internet a lot. And I didn't understand why no one in my
00:04:12.960 journalism classes wanted to talk about what was happening on the internet. I was reading all these
00:04:16.820 great websites all the time and none of my professors wanted to deal with it. And so I guess
00:04:21.560 out of spite, I started to pay more and more attention to what I was seeing on the internet.
00:04:25.520 And then when I started to do my first like jobs and internships, there was a lot of stuff happening
00:04:30.900 online that no one was talking about. So I thought, okay, this will be like my way in. And I never
00:04:34.680 really moved past that. I've always just been really interested in how people use the internet
00:04:38.800 in technology. I'm a fan of sci-fi, so I suppose that's kind of a part of that as well. And now I
00:04:46.640 read a newsletter called Garbage Day, which is about memes, trends, technology, forecasting,
00:04:51.440 stuff like that. And I have a podcast called The Content Minds, which is me and a friend named
00:04:55.980 Luke Bailey. He's the head of audience development for the iNews in the UK. And we basically get in
00:05:02.840 like long protracted fights about what's happening on Twitter every week. That's my pitch for the
00:05:07.780 show. Yeah, no. And it's good. It's a good time to write about the internet and to think about
00:05:13.780 the internet because I think after the Trump era where things got very annoying, we're now in this
00:05:20.320 moment of like infinite possibility. And there's all these really interesting stories happening,
00:05:23.760 whether it's crypto, the metaverse, TikTok memes, fandoms that are going feral. It's all just really
00:05:30.900 good stuff. And I feel like I've been waiting many years for this level of internet pop culture
00:05:37.500 breakthrough. I mean, that's actually a great place to start talking about this trial. You know,
00:05:43.480 in a piece for Polygon, you wrote, the trial has set off a toxic fandom bomb, as major social
00:05:49.840 platforms incentivize the worst human behavior possible to drive up their engagement metrics.
00:05:54.060 And during Depp v. Heard, the defensiveness, ugliness, and outrage cycle of online fan
00:05:59.060 communities has infected every corner of the web like a virus taking shape of the content that does
00:06:04.180 well on those platforms so tell us you know what you mean by that and what like how have you seen
00:06:10.420 this trial playing out online yeah i mean it's definitely an evolution of something i think we
00:06:15.600 saw a lot on spaces like tumblr and reddit 10 years ago when fandoms were kind of still more
00:06:22.180 niche you know the uh that we i'm really kind of obsessed with that weird period of time between
00:06:26.640 let's say like the uh breaking bad starting and the walking dead starting and then like the last
00:06:33.900 season of game of thrones and in that weird period of time you go from fandoms being still
00:06:38.520 kind of niche nerdy things that only kind of pop up during comic cons and things like that to
00:06:43.560 essentially uh the the mainstream like uh the disney adults the harry potter adults these
00:06:50.520 people who may have been teenagers or in college 10 years ago, and now they're adults. And they're
00:06:58.060 acting like adults, but they're also still obsessed with fandoms. And the internet has
00:07:02.360 evolved beyond these small corners on Tumblr and Reddit. So now that this is super mainstream
00:07:06.840 everywhere. And I think in a lot of ways, the really disgusting, and I think it is disgusting
00:07:12.180 behavior that people were engaging in around this trial is the manifestation of those fandom spaces
00:07:21.740 just not going away and becoming more entrenched. And I think a lot of that has to do with the fact
00:07:26.620 that we live in a time of deeply consolidated pop culture. Disney owns everything, and stuff
00:07:32.540 that they don't own is owned by Netflix, and stuff that they don't own is owned by Warner Brothers.
00:07:35.440 And that's kind of it. And so these companies, I think they feed into this, they, they, they sort of feed the beast. And these fandoms have become extremely powerful, extremely engaging, extremely sticky culturally. And they, they don't, they, they're just full of people who act outrageous all the time and are, and are, and in my opinion, getting worse because, you know, you may have seen like fandom blogs fighting with each other as teenagers on Tumblr 10 years ago.
00:08:05.060 But now these are, like, full-grown adults spending sometimes, like, $35,000, I read.
00:08:10.120 One woman paid that much to go to the trial and, like, bring alpacas so that Johnny Depp could pet her alpacas in case he was feeling depressed.
00:08:17.900 Like, this is absurd behavior.
00:08:20.980 And no one seems to be thinking it's absurd, which is even crazier to me.
00:08:25.080 One of the things is that I want to talk specifically about the Daily Wire and, like, what this trial might mean for, like, right-wing types.
00:08:32.420 But I don't want to give the impression that it's all, you know, I don't know.
00:08:36.860 I guess when I first heard about this case, I was like, it's clearly like right wing types, men's rights, incels.
00:08:42.240 But it's also like this mixed bag of, I guess, like fandom types.
00:08:48.180 Can you give us a little breakdown of who you see the major players as?
00:08:51.260 Yeah. So I've tried to sketch out this landscape.
00:08:53.400 And unfortunately, I have to kind of make like these vague summaries.
00:08:58.260 You know, I have to kind of because you're talking about blobs of culture.
00:09:01.480 um so think of it like this i would say a large chunk of the people who were pro johnny depp
00:09:08.040 are disney adults people who genuinely miss johnny depp uh they have like a nostalgic
00:09:14.720 attachment to him whether it's the pirates of the caribbean franchise or some other thing that he's
00:09:19.180 a part of and they they want him back and they feel like he shouldn't have been removed from
00:09:22.680 pop culture you also have released the snyder cut people the uh the these like fans of the dc
00:09:30.140 entertainment universe who believe that Amber Heard's like interpersonal drama with Johnny Depp
00:09:35.120 to put it very lightly was impacting their ability to see new superhero movies and a lot of those
00:09:41.540 guys are the same guys who make YouTube videos about Star Wars characters they don't like who
00:09:47.060 just so happen to be women or people of color and they're the same guys who are probably teenagers
00:09:51.880 during the Gamergate era so I sort of see that as like the same man the same like horrible Reddit
00:09:57.500 YouTube man. You also have men's rights activists who see this trial as a proxy battle for Me Too.
00:10:04.560 They believe that the Me Too movement went too far, even though nothing happened to any of the
00:10:09.580 powerful men really. But they believe it went too far and now this is a way to pull back and fix
00:10:15.360 things so that powerful men can continue being shitheads. You do have right-wingers, though they 0.98
00:10:23.560 were pretty late to the trial and we'll talk about the daily wire in a second but they they
00:10:28.680 really actually struggled to insert themselves into this because i don't think this was like
00:10:32.440 really their battlefield um you also have and this is very interesting because johnny depp was removed
00:10:38.500 from the fantastic beast franchise which is a prequel series to harry potter you have harry
00:10:45.100 potter adults who believe that him being removed from the franchise screwed up the success of that
00:10:49.460 franchise. And because you have Harry Potter adults, and because J.K. Rowling is such a vicious
00:10:53.920 anti-trans activist, you have TERFs as well. You have trans-exclusion radical feminists. So it's
00:11:00.880 this really bizarre blob of some of the worst obsessive people on the internet who have all
00:11:06.840 rallied around this one trial because they've decided this is the trial that will also dictate
00:11:12.160 their weird obsession and its relevancy in popular culture.
00:11:18.140 Wow. Yeah. I mean, talking about the Harry Potter stans and turf types, way to be feminist,
00:11:27.240 smearing a woman who was a survivor of domestic violence. I guess that really shows how deep
00:11:33.080 their feminist ideology goes. Yeah. I interviewed this. She's unbelievable. Her name is Amanda 1.00
00:11:41.000 i interviewed her for my polygon piece she used to work at tumblr now she does like trends research
00:11:46.080 and and i couldn't use this quote because it was just like it was so much to put in the piece but
00:11:51.180 essentially she she was sort of arguing that the same women who were or young girls who were bullying
00:11:57.120 other women and girls on tumblr 15 years ago are now the ones like threatening to murder amber
00:12:04.080 heard on tiktok as as like full-grown adults wow and it's that same toxic strain of fandom and like
00:12:10.640 a very particular fan fiction archetype of like loving the um the really toxic character that
00:12:18.060 like i can fix him type um the raylos the uh the women who believe that like ray should have ended
00:12:24.200 up with kylo ren and star wars like this very specific kind of thing seems to be happening
00:12:29.720 around a real person and they don't seem to understand that like johnny dev isn't any of
00:12:33.840 his characters he's like uh from all accounts a very bad person um i hope that it's not defamatory
00:12:40.760 to say i believe he's a bad person um and these a lot of it is is is not right-wingers it's not
00:12:48.860 politically motivated it's like women who are like getting tattoos of his lawyer and then oh my god
00:12:55.440 did you see that they were writing erotic fan fiction about johnny depp hooking up with his 1.00
00:12:59.240 lawyer like just insane nonsense like craziness like I would say go outside but they are going
00:13:05.440 outside they're going to the trial which is so much worse like stay inside maybe I don't know
00:13:09.500 it's just it's awful yeah I mean I I know exactly that type and I think a lot of Johnny Depp's uh
00:13:15.600 the different characters that he's portrayed really feeds into it that like you know you
00:13:20.280 look at like Edward Scissorhand like oh I'm like a like a really quiet sweet soul who's very
00:13:25.380 innocent or like I'm like a really
00:13:27.460 charming pirate that you just want to hang out
00:13:29.480 with I think that like a lot of
00:13:31.580 people are projecting
00:13:33.000 grown adults are projecting
00:13:35.420 a lot onto these characters
00:13:37.280 that you know they're fictional they're not
00:13:39.540 like Johnny Depp is not actually a
00:13:41.400 pirate he's not actually this like
00:13:43.260 sensitive guy with scissors for hands
00:13:45.380 yeah he's not a pirate he's
00:13:47.420 not he is not Hunter S. Thompson
00:13:49.160 he is just like a man
00:13:51.500 who seems to have a really bad drug and alcohol
00:13:53.500 problem and like
00:13:54.780 has a series of extremely toxic relationships with other people so like yeah he's not like
00:14:00.020 your small being that you can like fix you know exactly and i think you bring up fandom and i
00:14:06.080 think that really explains this phenomenon with the trial that i don't know that i've ever really
00:14:10.680 seen before which is the way that it has been memed and turned into these like fan videos
00:14:15.540 particularly on tiktok you know i am someone who i'm not too proud to admit that like i spent a lot
00:14:21.360 of time hyper analyzing famous people that I had crushes on to be like, oh, he there was a longing
00:14:27.780 glance here. So that means this. And I see the way that these videos have really flooded internet
00:14:33.600 spaces where they have the tinge of fan videos. Have you seen this? Yeah, no. In fact, my co-host
00:14:39.960 Luke Bailey on our podcast pointed out that it's essentially the same behavior that was behind
00:14:44.900 the Larry shipping from One Directioners. The idea that Liam and Harry were secretly a couple
00:14:50.340 And you could prove it by hyper analyzing their hands, touching each other during a press conference. It's the same stuff we see with BTS as well. You know, it's this idea. And in my opinion, it also ties in with our obsession with true crime at the moment. It's this idea that there's so much media being produced. There's so many videos and images and takes and spins on a thing that I think as human beings, we assume that all of our answers can be found there.
00:15:20.340 it's the same thing we saw the gabby petita disappearance is the same thing we see with
00:15:23.560 like all of these tiktok trends where it's like your brain almost goes like okay if if there's
00:15:28.880 a live stream of the trial and there's so many ways to watch the trial i must be able to figure
00:15:35.400 out exactly what's going on because if i'm not able to do that that's almost like it's like
00:15:39.920 psychologically upsetting the idea that like you could be lied to by what you're seeing with your
00:15:44.980 own eyes and and i think if i want to give a benefit of the doubt to anyone involved with
00:15:49.660 making some of this like horrible content on tiktok i think that's what's going on is this
00:15:54.160 idea like oh of course i could figure out if he's lying or not or she's lying because like
00:15:58.240 if i couldn't then i can't trust anything that i see you know um maybe that's what's happening
00:16:04.120 yeah i think that's right and i think like with discovery there's just so much content so many
00:16:09.900 videos so many text messages that it's i think that we i think it really demonstrates that we've
00:16:15.500 created an internet landscape that is really that incentivizes i guess conspiratorial thinking that
00:16:20.780 like there must be some way to put this all together to prove that she is like a gone girl 1.00
00:16:24.680 style lying bitch who has been for years you know coalescing to take this man down right even though 0.98
00:16:32.140 that seems so outlandish i almost believe that our internet spaces are like incentivize things 1.00
00:16:37.860 that are the more outlandish they are the more like difficult to believe they are the more
00:16:41.880 traction they'll get. Yeah, I think that's true. And as someone who stares at this stuff all day
00:16:47.020 long, I want to really be really clear. I'm not someone who believes that internet users are
00:16:50.820 inherently bad or inherently act crazy. I think they respond to incentives and they respond to
00:16:57.780 different user experience choices. And I think right now on the internet, there is not a single
00:17:03.680 social network that does not sort of incentivize acting like a complete maniac. I think they all
00:17:09.500 give you like a weird point system that rewards the worst behavior imaginable, whether that's
00:17:15.780 through retweets or likes or upvotes or your audio trending or whatever it is. And so when it comes
00:17:23.340 to a moment like this trial, there's not a place you can go on the internet that's not going to 0.63
00:17:27.400 give you more points for being more insane. And that's just a really sad thing. I wonder what
00:17:34.100 discord conversations have been like, because that's a place where maybe you're not incentivized
00:17:38.140 to be awful although maybe you are i don't know i i just think that like it's it's unfortunate that
00:17:43.580 the majority of the people who are following this trial we're following it through tiktok
00:17:47.580 and youtube which are platforms that will reward you for being more extreme
00:17:53.480 and more annoying than the next person
00:17:55.460 let's take a quick break
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00:18:56.520 when i was 14 years old i was kidnapped and held captive for nine months i survived and i've spent
00:19:04.200 my life exploring how other people survive what should have destroyed them i'm elizabeth smart
00:19:10.240 and these are the survivor files i just remember this low taunting voice next to my ear saying
00:19:17.880 shut up don't say anything every week i'm with survivors who live through the unthinkable
00:19:24.520 So I knew if he woke up, without a doubt, he was going to hurt me. 0.66
00:19:29.980 I started feeling that there was someone at the end of my bed, and I just started screaming.
00:19:37.360 They are abducted, stalked, controlled, and nearly silenced.
00:19:41.340 But these aren't stories about what's taken from them.
00:19:44.780 They're stories about what it takes to make it out alive.
00:19:47.920 Listen to The Survivor Files with Elizabeth Smart on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:19:56.860 If your bookshelf and your For You page are equally important to your personality, welcome home.
00:20:02.800 This is Prose Society, the weekly podcast that's part book club, part group chat for thought daughters, pop culture obsessives, and anyone who thinks Pride and Prejudice and Love Island deserve the same level of discourse.
00:20:15.280 I'm Eli Rallo, and every week we're connecting the dots between books, the internet, and the conversations everyone can't stop having.
00:20:22.380 I'm going to have to look up this story. I'm obsessed. I'm obsessed.
00:20:25.820 From best-selling authors and your favorite book talk creators to the latest pop culture moments, nothing is off the table.
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00:20:49.000 Listen to Pro Society on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:20:55.060 See you between the pages.
00:21:02.440 And we're back.
00:21:03.940 On platforms like TikTok and YouTube,
00:21:06.280 content creators have built entire platforms
00:21:08.300 hyper-analyzing the trial.
00:21:10.320 And it really reminds me of the days of tabloid court TV
00:21:12.900 and the O.J. Simpson trial,
00:21:14.580 where so-called body language experts
00:21:16.620 try to glean whether or not someone is lying
00:21:18.800 or telling the truth based on the way they use their hands
00:21:21.140 or purse their lips in videos of the trial.
00:21:23.900 And even though it's kind of a bunk pseudoscience,
00:21:26.940 claims about body language to depict Amber Heard as a liar
00:21:30.260 have flooded the internet discourse about the trial.
00:21:33.240 On YouTube, you're rewarded and you can kind of be like, celebritized. Like I've seen all of these like, body language experts, scare quotes around that, or like, legal experts or whatever, really making platforms off of like, like, commenting on this trial in a way that I'm not sure that's healthy for our understanding of what's happening. I'm not sure it's like a healthier internet ecosystem when that is so incentivized to the point where you can really make a name from it.
00:22:00.340 Yeah, I mean, like, let's be clear, like, there's no such thing as a body language expert. Like, there's just not like, like, there's like, like, our artificial intelligence stuff would be much better if we could give it information from body language experts, they don't exist. It's not a thing. Like, there's really, and yet, and yet there is this desire to have that because, you know, it's like, if someone's on camera, like, you want to be able to get inside their head and know what they're thinking, but it's not possible. It's just not like, and also, I mean, I don't want to get too
00:22:30.340 like serious but like a traumatized person an abused person an allegedly abused person
00:22:35.680 is probably not going to act in public the way you think they act or think they should act this
00:22:41.420 is actually very similar to the the couch guy stuff on tiktok so if you don't know if your
00:22:46.020 listeners don't know a girl walks in to surprise her boyfriend the boyfriend doesn't react positively
00:22:51.760 or negatively he just sort of looks stunned there's a girl on the couch next to him people
00:22:55.540 start making conspiracy theories that he was cheating and he got caught cheating none of it
00:22:59.140 was seems to be real but i think what's like a really interesting dynamic sometimes with tiktok
00:23:04.320 in particular is that when like video footage hits tiktok of real life that doesn't look like
00:23:11.240 the cinematic version that we're used to people assume it's not real but that's like saying like
00:23:16.720 oh i can't recognize real life because it doesn't look like a movie and kids on tiktok are reacting
00:23:23.260 really aggressively when that happens because it like makes them uncomfortable and i think that was
00:23:26.980 a part of this as well, another dimension to this trial. Oh, my gosh. I mean, I don't want to get
00:23:31.340 too far off base, but we did an episode about why so many like fabricated videos claiming to be from
00:23:39.160 Ukraine during the invasion were able to like people believe them. And part of it is that we
00:23:44.300 have something going on where we expect things to look cinematic. And so people were able to
00:23:50.020 take things from movies or video games or cartoons and be like, oh, this is what's happening in
00:23:53.860 ukraine and people believed it because of our because of our need to have things be so cinematic
00:24:00.600 and i think we're i think we're losing our ability to tell when something is real or something is 0.97
00:24:06.040 kind of bullshit because of it i think it's worse i think we prefer the bullshit because it's more 0.98
00:24:10.680 comfortable like i if you if you're faced with like raw life in a video it's actually pretty 0.99
00:24:18.540 uncomfortable it's like it's like like you know the ukraine stuff was is is disturbing because
00:24:23.540 it doesn't look like a movie there's no like action hero running through the crowd like saving
00:24:27.020 people it's like it's awful it's weird if you're watching it like essentially a trial about
00:24:31.880 defamation regarding a domestic violence allegations it's not gonna look like you know
00:24:38.540 mr smith goes to washington it's gonna look like a really sad weird dissolution of an extremely
00:24:44.640 toxic relationship and it's not gonna look good it's not gonna be funny and it's probably not
00:24:48.960 gonna be comfortable to watch it with the we the we storm song oh my gosh why why did that song
00:24:55.420 become the song of this trial it's bizarre to me because it didn't hurt didn't physically hurt me
00:25:02.120 i have never seen a trial be memed the way that this trial was you know that catchy little song
00:25:08.960 you hear when you log on to a nintendo we doot doot doot doot doot doot well if you're thinking
00:25:14.620 that no one would ever use such a cheery, upbeat song
00:25:17.640 on a video from a trial
00:25:19.400 about something as serious as domestic violence,
00:25:22.380 you would be wrong.
00:25:23.560 Here's another example.
00:25:25.040 A sneaky sounding song
00:25:26.300 from the children's show The Backyardigans
00:25:28.000 is often used on TikTok
00:25:29.520 to illustrate someone being duplicitous
00:25:31.300 or trying to get away with something.
00:25:33.580 After Heard's lawyer held up a makeup palette
00:25:35.720 from the cosmetics brand Milani, 0.62
00:25:37.760 after testifying that Amber used the makeup
00:25:40.140 to cover bruises that she says that Johnny Depp gave her, 0.99
00:25:42.440 the Milani brand used video from the trial
00:25:45.000 to create a cheeky TikTok
00:25:46.800 scored to the Backyardigans song,
00:25:49.340 pointing out that the specific product 0.90
00:25:50.880 that her lawyer held up
00:25:52.060 had not been released until after Amber Heard
00:25:54.400 and Johnny Depp broke up.
00:25:56.220 Now, her lawyer never actually claimed
00:25:58.480 that Amber Heard specifically used that Milani product,
00:26:02.200 just that she used makeup.
00:26:03.680 But the video pretty clearly implies
00:26:05.440 that they've caught Amber Heard
00:26:06.700 in a cosmetics-based lie,
00:26:08.580 proving her guilt, 1.00
00:26:10.060 a la the climactic scene from the film Legally Blonde.
00:26:13.140 Now, it's clear to me why a brand would want to get in on this.
00:26:16.940 According to BuzzFeed, that one piece of content is Milani Cosmetics' most watched TikTok ever with 5 million views.
00:26:24.480 Now, prior to this, none of their videos had ever broke 500,000 views.
00:26:28.040 But it's pretty distasteful for a makeup brand to benefit from weighing in on a trial about domestic violence using a cutesy meme on TikTok.
00:26:35.900 And because the jury in this trial was not sequestered, it's entirely possible that jurors also watched all of this play out too.
00:26:42.440 It is so weird. Like, I remember that thing where during the trial, Amber Heard said that she used this makeup to cover her bruises and her lawyer held up this makeup palette, Milani.
00:26:54.440 And then on TikTok, Milani made this like cutesy response video being like, ooh, it didn't come out until this year. Like, here's our.
00:27:02.420 And I think it's two things. I think it's one, exactly like you said, people want a trial regarding abuse to look like a movie where someone's going to catch somebody in a lie and be like, aha, and they're going to break down and admit that they were wrong.
00:27:20.040 And I think that, you know, there would be a time where a big brand getting into the conversation about a trial regarding domestic violence, a very serious thing, making a cutesy little meme on TikTok using the Backyardigans song, you know, as the sound.
00:27:36.920 I found that to be so distasteful.
00:27:40.080 And like I said, I just have never seen a trial where people and brands and stuff commented on it.
00:27:45.600 Like the way that that should be commented on by the brand, if the brand really wants to get into it, is by like a terse public statement, not a cutesy little meme TikTok video.
00:27:53.700 I just found that so distasteful.
00:27:55.240 I mean, you bring up a really good point.
00:27:57.740 And this is like a thing that we're currently in the middle of, and I'm curious how it will end.
00:28:01.780 I assume a brand will go too far and this will stop.
00:28:08.200 But as of right now, brands are sort of in this post-Trump internet era, trying to figure out how they can insert themselves into online conversations.
00:28:19.880 And, you know, for the last like five years, it's actually been pretty unsafe for a brand to exist on the internet because everything is political.
00:28:26.700 They don't want to get involved.
00:28:28.320 They don't want to like get wrapped up in some polarizing thing.
00:28:32.460 But now certain brands are being like, actually, we can be totally nuts on the internet.
00:28:37.800 and people will like it and I you know I'm waiting for the brand that goes too far I'm waiting for
00:28:42.160 the brand that like I don't know like makes a meme about a school shooting or something like
00:28:49.720 I'm waiting for the brand that just like completely goes all the way and then everyone's like okay we
00:28:54.100 can't we can't do this anymore time to pull back yeah exactly um and I don't know when that's
00:29:00.480 gonna happen but I think we're I think we're getting close I I'm ready for it to stop
00:29:05.500 More after a quick break.
00:29:35.500 run a business and not thinking about podcasting think again more americans listen to podcasts
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00:30:02.220 you at iHeartAdvertising.com. That's iHeartAdvertising.com. When I was 14 years old,
00:30:08.960 I was kidnapped and held captive for nine months. I survived and I've spent my life exploring how
00:30:15.480 other people survive what should have destroyed them. I'm Elizabeth Smart and these are the
00:30:21.300 Survivor Files. I just remember this low taunting voice next to my ear saying, shut up, don't say 0.96
00:30:29.500 anything. Every week I'm with survivors who live through the unthinkable. I knew if he woke up
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00:30:51.220 But these aren't stories about what's taken from them. They're stories about what it takes to make
00:30:56.940 it out alive listen to the survivor files with elizabeth smart on the iheart radio app apple
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00:31:09.220 important to your personality welcome home this is prose society the weekly podcast that's part
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00:32:02.940 or wherever you get your podcasts. See you between the pages.
00:32:11.480 Let's get right back into it. So I didn't pay very close attention to the trial when it was
00:32:16.120 happening. And I think I see now that part of the reason why that is, is because I had been swayed
00:32:21.140 by a deliberate campaign to create doubt and fog. You know, people who weren't really paying
00:32:26.080 super close attention, but who were seeing lots of content on social media about the trial.
00:32:30.820 And I also really didn't see a lot of people speaking up in support of Heard.
00:32:34.380 I just kept seeing these snippets of the trial that painted Amber Heard in this really negative
00:32:38.480 light. So I think I honestly just assumed that this must be some sort of complicated situation
00:32:43.760 where the truth is somewhere in the middle. But if you look at reporting from people like
00:32:47.940 journalist Michael Hobbs, who's been chronicling the trial, you can check out some of his reporting
00:32:52.040 in the show description, Amber Heard told a plausible evidence backstory of abuse.
00:32:57.520 So why did so many of us, like me, just kind of stay out of it?
00:33:04.220 I have to say, like, I feel a little bit, like, guilty slash weird. I didn't really engage on
00:33:11.300 this trial until pretty recently. And I think part of it was that, like, probably like a lot
00:33:16.100 of people, I'm kind of what you might describe as like a low information person. I didn't follow
00:33:20.460 the trial I don't really love spending time digging into like abuse and things like that
00:33:25.820 like it's just not doesn't feel good or safe for me and I feel like part of it is I have to admit
00:33:31.240 that because of all the information I was absorbing on TikTok and Twitter and YouTube despite the fact
00:33:36.620 that I was not interested in this trial not following it at all uh it made it seem as though
00:33:41.600 like oh like it's a he said she said like maybe they were abusive toward each other it's so murky
00:33:47.880 Just stay out of it. And I now kind of realize I had been sort of taken by a campaign to make me think that, to make me think like, oh, they're either A, Amber Heard must be a psycho lying bitch or B, the story must be that it's, quote, mutual abuse. 0.97
00:34:07.300 they both sound awful i don't know and i guess i feel a little bit it's hard it's hard to realize 0.87
00:34:13.080 the role that i personally played in carrying water for people who were interested in misrepresenting
00:34:18.620 what was happening in this trial yeah i mean it's not your fault um it's it's not your fault uh
00:34:24.760 it's in the best interest of everyone involved to make you think that it's it's in the best
00:34:29.320 interest of of platforms like facebook instagram youtube tiktok to make this into a larger narrative
00:34:35.580 to make this into a proxy fight and it's in the best interest for all those people who are making 0.86
00:34:39.260 that content to do that because they're making lots and lots and lots of stupid money on it
00:34:43.840 like and that's like the really sad thing is that like the viral nature of this stuff is tied 0.90
00:34:49.460 directly to capital and you can make a lot of money going really viral posting all kinds of
00:34:54.920 breathless updates about this like very sad and weird trial which uh i think is the difference
00:34:59.800 between this and the O.J. Simpson trial,
00:35:02.540 which is that you have the role now
00:35:05.300 of the individual creators
00:35:06.380 who are able to jump on the bandwagon
00:35:07.880 in a way that was not as easy to do
00:35:10.260 in a pre-internet media landscape.
00:35:13.260 Vice News reported that The Daily Wire,
00:35:15.860 the conservative outlet founded by Ben Shapiro,
00:35:18.180 spent between $35,000 and $47,000
00:35:20.760 on Facebook and Instagram ads
00:35:22.560 promoting articles about the trial,
00:35:24.520 eliciting some 4 million impressions.
00:35:27.220 According to Media Matters,
00:35:28.500 These posts from the Daily Wire pages account for nearly 47% of posts about the trial from
00:35:34.080 right-leading pages, and nearly 18% of related posts from all news and politics pages.
00:35:39.760 The content they promoted showed a clear bias against her, some of which contained outright 0.74
00:35:44.900 inaccurate information about the trial.
00:35:47.300 Immediately following the verdict, Kyle Rittenhouse, who you might remember became kind of a right-wing
00:35:52.280 celebrity after traveling to Kenosha, Wisconsin with a gun in 2020, shooting and killing two
00:35:57.440 protesters and was later acquitted, has already signaled that the verdict inspired him to
00:36:02.440 pursue defamation charges against media who covered his case.
00:36:05.920 I asked Ryan why a right-wing news site like the Daily Wire would be invested in spreading
00:36:10.240 anti-Amber Heard messaging.
00:36:12.260 What's going on there?
00:36:13.280 What do you think is happening?
00:36:14.320 It's so weird because like, OK, so you hear that and you're like, OK, and a lot of people
00:36:19.200 were like, we got it.
00:36:20.220 We figured it out.
00:36:21.500 This is all fake.
00:36:22.980 No one would think this.
00:36:24.180 And it's a right wing astroturfing campaign to make people into pro Johnny Depp supporters.
00:36:29.320 And it's like, no, I went through the metrics.
00:36:31.680 No one's reading the stuff that the Daily Wire is doing.
00:36:34.880 None of the articles they're paying to promote are being read by anybody, which makes me, which is like even weirder to me, which is like they're so far behind the like the Disney ladies doing like Jack Sparrow cosplay in front of the courthouse.
00:36:48.880 this is this is like what what it seems to be what they're doing i guess they have some kind
00:36:54.940 of advertising budget they got to spend uh you know maybe it's the because of the dark money
00:36:59.840 they're getting from like you know republican benefactors or whatever it is they got to spend
00:37:03.720 their money so they're spending the money and i think what they're what they're trying to do with
00:37:08.140 it is like package it in a way so that i mean actually we we sort of have the answer now which
00:37:13.700 is that like the day after the trial kyle rittenhouse goes on twitter and he's like
00:37:17.000 I'm thinking about suing CNN or whoever now for defamation. And I think that's why the Daily Wire inserted themselves into this is because they want to make it really clear to other right wing, like activists and, you know, media companies that they can start to weaponize defamation trials in the same way. And that's why they were so like engaged and invested in this trial.
00:37:39.320 yeah i think that's right i mean i spent a lot of time trying to figure out like what does this
00:37:45.000 mean like why would they be invested but i do think that's part of it and i wonder do you think
00:37:49.500 that it's part of it could also be like i don't know i went to the daily wire website just to see
00:37:54.660 like what's going on and the first thing i got before even going in was like a pop-up that says
00:37:58.840 what is a woman like click here to find more and i wonder if they're like trying to seize on this
00:38:04.380 like high engagement thing to to get more people aligned yeah i don't know like come for the you
00:38:11.680 know cultural thing that everybody is talking about stay for the like anti-trans anti-black
00:38:16.080 nonsense i think that's definitely true i mean their whole business model their whole editorial
00:38:20.180 model is like taking a thing is like taking a thing that everyone's talking about and inserting
00:38:26.920 themselves into it hijacking it and making it about them they're and they're they're they're
00:38:31.260 fairly good at it um you just described like me drunk at a wedding yeah exactly they're just like
00:38:36.120 they're like the worst person you've ever met at a party i'm not saying you are i'm saying they
00:38:40.180 are uh and they you know nothing they're not going to ask you any questions about yourself
00:38:44.460 they just want to talk about whatever they want to talk about over and over again but um they did
00:38:49.120 this with the freedom convoy a couple months ago where it was happening in canada and the daily
00:38:53.000 wire was largely responsible for it to start going viral in america on facebook and so i think that
00:38:58.380 they figured that if they can find these these movements early enough they can like turn up the
00:39:03.620 volume for conservatives and then like kick it up all the way to you know fox news or whatever
00:39:08.560 and i think that's what they tried to do with this but i think that it was too inherently
00:39:14.340 complicated uh like from the fandom perspectives for them to really like monopolize on it what do
00:39:20.960 you think it says about our digital ecosystem that you know we have this like kind of bogus
00:39:26.780 quote new site that is really more of like a content platform that just has a lot of like
00:39:32.040 clickbaity material like what do you think of the fact that like that is seen as a viable
00:39:37.940 whether or not it was viable for them because it seems like nobody was really like reading that
00:39:41.800 content but like the fact that that is seen as a strategy what do you think it says about our
00:39:45.920 digital ecosystem yeah so this is really fascinating um like and and i always use like
00:39:52.400 the trump era as as sort of a way to define this new one because we haven't figured out like what
00:39:56.460 we're really in yet but this did start to happen during the trump era which is that like all of
00:40:01.580 american culture kind of flowed through trump like trump's tweets which was extremely annoying
00:40:07.660 and like whatever what happened during the day was set by his twitter account um then that went
00:40:13.580 away but the urge to have like a thing that everyone in america all fights about all day
00:40:20.000 has stuck. And so trending topics now, at least in America, and in a few other countries I've
00:40:26.660 seen this too, but particularly in America, our trending topics aren't really trending topics.
00:40:30.600 They're more like capture the flag. So let's say we're talking about the DEP-HERD trial and it's
00:40:38.780 trending. Every single community on the internet is going to try to insert themselves into that
00:40:44.420 trending topic, not because they particularly care about the trial. Maybe they do, but I'm
00:40:49.220 to guess that overwhelmingly what they really care about is attention for their particular cause,
00:40:53.500 their particular advocacy, their particular community. And you see this a lot on like every,
00:40:58.260 like every side of the political spectrum. Like for instance, like, um, I saw a bunch of people
00:41:02.320 immediately after the Uvalde shooting being like conservatives, uh, won't let women have abortions,
00:41:08.780 but they will force their children to go to school and then they won't protect them when
00:41:12.580 they get to school. You know, I'm paraphrasing and it's like, Oh, but like the abortion debate
00:41:18.360 is is one debate and the school shooting debate is another debate but immediately progressive
00:41:22.540 activists are like no these are the same debate and it's like but they're they're they're not
00:41:25.820 they're really not i mean other than the debate of hating republicans which i can get behind but
00:41:30.000 you know like that's how like our brains work now so it's it's like oh it's the depp heard trial but
00:41:36.280 it's not just the depp heard trial it's also the entire me too movement it's also the way
00:41:40.760 defamation works it's also kyle rittenhouse now wants to sue the washington post it's like all
00:41:44.700 of this stuff has to fit the trending thing. And the Republicans are much better at it than the
00:41:51.120 Democrats. You have Christopher Ruffo at the Manhattan Institute. He's the grand architect
00:41:55.840 of the anti-critical race theory movement that's like spreading through small towns in America
00:41:59.900 right now. And he's kind of created the playbook of like, whatever's trending that day, no matter
00:42:05.280 what it is, no matter how stupid it is, like literally right now, while we're talking, a bunch 0.99
00:42:09.700 of Republicans are pissing their pants over a thing that Pizza Hut is doing. And they're pointing 1.00
00:42:13.460 at pizza hut and being like, this is the sign of all wokeness and it's got to go. And they're
00:42:18.540 really good at it. They're really good at just like finding a thing on Twitter and raging about
00:42:22.420 it all day, all week, progressives, liberals, leftists, they're not so good at it. And I think
00:42:28.560 it's very disorienting for people. And it's supposed to be, you're supposed to feel the
00:42:31.680 way you felt, which is like, I don't know what's going on. I'm just seeing everyone yelling about
00:42:35.340 it. There must be a reason because they, because like conservatives in particular know that none
00:42:40.040 of us have enough time to dig to the bottom of the trash heap and figure out that there's nothing
00:42:43.340 there. There's nothing to talk of. It's just, it's, it's nonsense. But if they spew enough
00:42:48.200 nonsense, they can distract us long enough to take away our voting rights. That's, that seems
00:42:52.520 to be the entire game plan. Oh, that's, I mean, you really said it. And I think that like, that's
00:42:57.200 exactly how I felt. I was just like, seems like a bunch of nonsense. I don't have time to get
00:43:02.220 involved. I don't have time to have a take. I don't have time to do any investigation. I'm just
00:43:05.900 going to tune it out. And yeah, I mean, I think it's like one of the results of, of the, of our
00:43:12.340 current internet landscape is that like it's so hard to just have a thoughtful conversation about
00:43:16.760 the thing everything is a proxy war like we're no longer able to just have a thoughtful substantive
00:43:21.060 conversation about abortion rights or whatever because it's like we're talking about 18 different
00:43:26.640 things and it's like i can understand why people are just like nope i'm checking out i'm not going
00:43:31.380 to follow it it's too much uh and meanwhile we're all just so like heated and distracted that we're
00:43:36.980 just not really able to zero in on what is actually substantively happening yeah and and
00:43:43.500 what's even like more insidious is that like for the most part mainstream media disregards anything
00:43:49.820 that's happening in the celebrity sphere as frivolous because it's typically seen as something
00:43:53.960 that's either written about by women read by women cared about by women you see this reaction with 0.97
00:43:58.740 kim kardashian stuff she's the most famous woman on earth she's like the marilyn roe of our time 0.99
00:44:02.520 And yet we don't take her, you know, largely she's relegated to the celebrity pages.
00:44:06.900 And so what's crazy and like been driving me crazy watching this is that like this is one of the most like cataclysmic defamation precedents that's ever happened in American history.
00:44:17.180 Like this woman was sued over three sentences in an op ed in the New York, in the Washington Post.
00:44:22.220 And and no serious journalist for the capital J is freaking out about that.
00:44:26.780 that this is a massive blow to press freedom in america because now any man powerful enough to
00:44:32.200 hire a legal team and set up a kangaroo court with a live stream somewhere can bully any to
00:44:37.520 the fact that kyle rittenhouse immediately was like yeah i'm gonna sue everybody and and because
00:44:41.420 this is about two celebrities and this is about like a crazy woman and like her actor husband or
00:44:46.640 whatever ex-husband like no one's taking it seriously and i think the conservatives know
00:44:50.580 that really well they know that they can insert whatever they want because like you know the the
00:44:55.300 the serious men on CNN aren't going to like talk about this with the gravity
00:44:59.860 that it requires, which is, which is also, you know, as I said,
00:45:02.800 very insidious. I mean, it's very sad because this is scary.
00:45:06.000 This is like a scary thing.
00:45:08.280 Yeah.
00:45:08.500 And I think you really named something that I don't think I've had language
00:45:11.320 to talk about,
00:45:11.980 which is that when you have people who are flooding the space,
00:45:16.060 whether it's, you know,
00:45:17.240 right wing journalists or like Disney adults on Tik TOK and there's not like
00:45:21.480 substantive pushback or like debunking it's just yeah it's so hard to like like basically it's like
00:45:29.260 we're playing catch-up i guess like the the the truth and the reality of what's happening is
00:45:33.700 playing catch-up and it's so much harder when you have so many people who have been like
00:45:37.020 really effectively changing the conversation for a long time yeah and like these people don't care
00:45:43.780 if they're if they're wrong like like they're they don't really care if they even understand
00:45:47.820 what the trial's about like they don't like i think there's this knee-jerk response from a lot
00:45:53.320 of other people where they're like okay like if we can just like get the facts out everyone can
00:45:58.200 agree like they used to in the 90s and it's like they didn't that you just couldn't hear them now
00:46:04.640 you can hear them and unfortunately some of them can be louder than you and so there's like we're
00:46:09.100 in this really weird landscape where it's like we don't have the illusion of cultural consensus that
00:46:14.540 we had 20 or 30 years ago. We probably never did. I mean, like to find a grandparent and ask them
00:46:20.700 how they feel about like a particular news event from 30 years ago, they're probably gonna have a
00:46:24.100 very different take than somebody else. But now it's all happened at the same time. And certain
00:46:30.300 communities, certain political movements are better at playing with that chaos, I think,
00:46:36.740 than others. And the rest of us just have to suffer because it's super annoying and very confusing.
00:46:42.300 On Wednesday, the jury on the trial found that Hurd defamed Johnny Depp in that Washington Post piece from 2018 in which she called herself a public figure representing domestic abuse.
00:46:52.000 Depp was awarded more than $10 million in damages.
00:46:54.780 You know, you mentioned earlier sort of how big of a precedent this sets, and it's very scary.
00:47:00.420 You know, given that we saw the verdict just, I guess, was that yesterday?
00:47:03.320 Yeah.
00:47:03.440 But given that we saw the verdict yesterday that Hurd has to – what did, in fact, libel death, according to the jury, and has to pay back more than her net worth in damages, like, what do you see the impact being in media, in journalism?
00:47:19.020 And then just, you know, generally sort of for all of us, for survivors, for the internet, like, where do you see this going?
00:47:25.040 Yeah. I mean, the first thing is just like anyone who's experienced domestic abuse, anyone who believes that they've experienced domestic abuse just is not going to feel as confident coming forward about it. I read a statistic yesterday. I think it came from a Rolling Stone piece about how just one advocacy group for domestic violence survivors was saying that hundreds of women immediately heard the verdict and pulled like anything to do with that charity.
00:47:49.400 And they didn't they didn't want to go forward with any sort of prosecution or anything they wanted.
00:47:53.840 They don't want to do it. So that's that's the immediate impact.
00:47:56.240 And that's like that's that's the that's the silent one.
00:47:58.440 You know, the next one is that, like, we're going to see much.
00:48:01.920 I think we're going to see what's called a chilling effect on free speech, you know, for for the free speech warriors on the right wing.
00:48:07.940 They sure don't seem to want the rest of us to speak.
00:48:10.980 So, you know, the idea of an op ed like the one that caused this trial happening again is probably much rarer now.
00:48:17.500 I think a lot of the reporting that was happening around those kinds of stories won't happen the same way again. You'll need to have harder evidence, tighter reporting guidelines. There'll be more fear of retribution and things like that.
00:48:32.460 Um, and then like, I just think that, you know, we, we don't really totally understand
00:48:41.220 like what live streaming a trial does to its verdict.
00:48:45.600 And that's a kind of a more open-ended one.
00:48:47.900 This was a circus and like, you know, and Johnny Depp's legal team, I think sought out
00:48:51.740 this particular court because they, and this particular judge, cause they knew it would
00:48:54.680 be an absolute circus.
00:48:55.760 And you know, the, the judge will probably go on to get her own TV show on some right 1.00
00:48:59.620 wing news channel.
00:49:00.360 So like, there's just no, there's no account of, there's no, there's nothing you can do
00:49:04.280 because everyone involved is just in bad faith.
00:49:06.280 It's just, it's, it's a mess.
00:49:08.420 I mean, it's funny you say like, it's a circus.
00:49:10.340 And I know that you mean that as a figure of speech, but there were llamas.
00:49:13.600 So I mean, like there were llamas and people dressed like pirates and like, there's like
00:49:17.780 face painting going on.
00:49:18.960 It was a literal circus.
00:49:20.720 I mean, it's a really good, I guess, cautionary reminder of how, like, I feel that with the
00:49:28.380 injection of the internet and lots of strangers eyes on things we can have very good things like
00:49:35.020 people can really get accountability but also it can really quickly turn the tide in ways that i
00:49:39.760 think we should really be aware of yeah and and i don't think we know yet i don't think we know
00:49:45.340 exactly how it turns the tide or shapes public opinion yet we know that like it causes chaos
00:49:49.880 we know that it like impacts people's understanding of events but we really don't know like long term
00:49:55.560 like how people will understand this um i suspect that this trial in particular will be one that's
00:50:00.820 like studied in media courses going forward i mean it is the closest thing we have to like the
00:50:06.560 the internet era's oj trial or or um the watergate hearings or something which sounds kind of crazy
00:50:13.840 to like elevate to that level but so far it's kind of as close as we've come unless we get the actual
00:50:18.500 insurrection hearings this is probably like the big one that we're gonna like study in five years
00:50:24.020 Survivors and their advocates are wondering what comes next after this precedent-setting trial.
00:50:30.480 Tarana Burke, the founder of the Me Too movement, said in a statement following the verdict,
00:50:34.740 this movement is very much alive.
00:50:37.060 You all want to play ping pong and have your way with the hashtag,
00:50:40.100 because it doesn't mean anything to you, so you try to kill it every few months.
00:50:43.760 But it means something to millions and millions of folks.
00:50:47.240 It means freedom. It means community. It means safety. It means power.
00:50:51.980 you can't kill us
00:50:53.820 we are beyond the hashtag
00:50:55.300 we are a movement
00:51:21.980 our contributing producer. I'm your host, Bridget Todd. If you want to help us grow,
00:51:26.640 write and review us on Apple Podcasts. For more podcasts from iHeartRadio,
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00:51:46.600 If your bookshelf and your For You page are equally important to your personality,
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