00:03:39.980On Jo's great podcast, Under the Influence, she chronicles how the business and culture
00:03:44.420of influencing social media and the internet has impacted women.
00:03:48.680And right now, a lot of what she's seeing includes trad wife content.
00:03:53.000So your podcast is amazing, and that was one of the reasons why I was so excited to talk
00:03:57.720to you today because you know I've been scrolling social media a lot lately and I can't seem to get
00:04:03.140away from this like I guess trad wife content this content made by women that is sort of giving us
00:04:10.960this idea that being a traditional stay-at-home wife and mother is the path to power and happiness
00:04:16.620for women have you seen this content on your feed yeah not only have I seen this content on my feed
00:04:22.280but it has been dominating my feed for some reason I don't maybe sometimes I'm like Instagram
00:04:29.060knows I'm pregnant and wants to force me to stay home in the kitchen barefoot and pregnant forever
00:04:36.040and it thinks you'd be happier if that's how you lived your life
00:04:40.480and they think I'd be happier and you know so my gut reaction to this is and it's the same as it
00:04:47.080is with most things if you want to stay home and be a quote-unquote traditional wife and you know
00:04:54.880take on all of the trappings of domesticity that were popularized by mass media in the 1950s1.00
00:05:01.440and this is what you really want fucking awesome you do it you do you and my feminism is mostly
00:05:08.760centered on women choosing what makes them happy I do not necessarily think that that this is the0.92
00:05:14.000path to empowerment for the majority of women. But I, I do think that this is becoming so popular
00:05:24.240and we know that Instagram surfaces things that they think will soothe people's addled brains as
00:05:31.760they make them more addled because the world is kind of a disaster right now. And when the world
00:05:37.100as a disaster people want nostalgia even if it's a false nostalgia and this nostalgia for a quote0.97
00:05:45.440unquote better time when women were quote unquote traditional is really obscenely misplaced yeah it
00:05:52.500almost seems like it is painting a fantasy portrait of a time that did not exist because
00:05:58.460it did you know even for white women back in the day I'm not necessarily quick to say that they0.67
00:06:05.100were so happy you know it was like legal for your spouse to rape you you couldn't own property you0.77
00:06:10.720couldn't you know take like have your own money like I don't you couldn't have a credit you
00:06:14.860couldn't have a credit card right and yeah so I mean it's most let's be honest it's mostly0.89
00:06:18.760can't having a credit it's mostly not having a credit card and rape marital rape right and so
00:06:24.060I think it like it harkens back in a way that that paints these times as like really rosy and
00:06:30.760And, yeah, it's like a fantasy world that never even existed even during that time.
00:06:35.840Yeah, exactly. Exactly. And not to mention the fact that it absolutely 100 percent never even existed in media for black women and women of lower economic statuses and immigrant women.
00:06:47.760So, yeah, it's a completely, completely false nostalgia.
00:06:51.700And I think you hit on something interesting, which is that these TikToks, especially that I see, that really seem to be trying to convince women that we've been lied to into thinking that having a job and, you know, working outside of the home is empowering.0.91
00:07:04.680It really, for that narrative to work, you basically have to ignore non-white women.0.59
00:07:10.220You have to basically say, like, I'm a white woman talking to other white women in a world where people who are not white, if they exist, we're not speaking to them.
00:07:19.420We're not thinking about their experiences.
00:07:35.480Obviously, it certainly did not exist for non-white women.1.00
00:07:39.080And it kind of didn't even really ever exist for white women either.
00:07:42.400Or not the way we've been led to believe anyway.
00:07:45.040In fact, Joe says the entire happy housewife thing was a creation presented by a few specific pieces of mass media that made its way into the culture and just kind of stuck.
00:07:56.140I mean, the whole trad wife aesthetic really does come from a very narrow sliver of 1950s sitcoms. And we're talking June Cleaver, we're talking daddy, father knows best, daddy knows best.
00:08:11.240The shows we saw in Nick at Night as kids, really. And it was mass media telling us that this is what the world looked like. When it didn't look like that for the majority of white women, it never looked like that for black women, women of a lower economic status, immigrant women.
00:08:30.000And I think, look, we're desperate. We are desperate to cling to something because the world isn't working right now. I don't think that the concept of women working outside the home, I think work has failed all of us, not just women.
00:08:45.380work has failed to empower us as a human race right now and so there is this small set of people
00:08:53.380saying well what if you didn't have to work look at these women who didn't have to work these like
00:08:57.360three women who didn't have to work in 1954 don't they look so happy in their gingham dresses with0.99
00:09:04.300their beach waves that they never could have really gotten in 1954 they do that shit with0.98
00:09:09.620the dyson hand wand yeah i love your point that we're even if you're thinking about mass media
00:09:16.080from the 50s the trad wife stuff from that was shown there it's only a small like subsection of
00:09:22.240shows like lucille ball even she wanted to be on the show in or be in in ricky and um desi's show
00:09:29.420back in the day so like they're not even demonstrating that like it was a a dominant
00:09:34.200you know a dominant culture never lucy wanted to work lucy was messy lucy was i mean i love lucy0.95
00:09:42.420i just said i love lucy um because she was delightfully fucked up in so many ways and1.00
00:09:49.420she kind of bucked the trend of the trad wife that was on tv in so many ways you don't see that if0.96
00:09:55.380you just like you know glance at one episode of the show but she really did it and lucille ball1.00
00:09:59.100in real life was a goddamn baller she owned her brand she owned her shit she owned her show1.00
00:10:03.600so I that she she was not a trad wife in any way shape or form but the just the fact that1.00
00:10:11.380we keep getting served this on Instagram and this is not what I want to be seeing right now
00:10:17.680I want to be seeing more nap dresses and caftans and frankly I'm just in the mood1.00
00:10:25.080for some fucking calf memes I don't want to see a trad wife1.00
00:12:32.380To be clear, there is absolutely nothing wrong with not working outside of the home
00:12:37.320or finding enjoyment in the domestic.0.70
00:12:40.260But what can be scary are the ways that trad wife content1.00
00:12:43.300can present a palatable pipeline for women to be led into extremist ideology.
00:12:49.400Yeah, and I think that you make a good point about the way that it's definitely being like surfaced right now, for whatever reason. And I think that's what I think can be kind of almost harmful, right? Like, Treadwife stuff for me is like, a little annoying, a little, I find it a little bit smug. But I know that a lot of that content can really be a pipeline into like more extremist thinking, you know, you are saying like, Oh, well, the world was much better in the 50s and the 40s, when, you know,
00:13:18.940people of color, quote, knew their place and women knew their place. It's like a hop, skip
00:13:23.560and a jump away from some pretty nasty extremist, you know, ideology. I wouldn't even say it's a
00:13:31.840hop, skip and a jump. That's giving it too much credit. That's saying that it would take us three
00:13:35.960steps to get there. I mean, I think we're kind of just teetering on the edge of this dangerous
00:13:41.280territory. It's also, for me, very dangerous because it pits two groups of women against0.98
00:13:48.200each other it pits the woman who does stay at home for whatever reason to take care of her children0.99
00:13:54.400to take care of her home because she fucking has to because there's no goddamn child care in this0.99
00:13:59.720country against the woman who either chooses to work because she wants to works because she has1.00
00:14:05.860to and it's setting up this dichotomy that says oh like this life is better than this life or
00:14:12.700this woman is so different from you that you are at odds with her when at the end of the day
00:14:18.140we're all doing labor raising children is labor making meals cleaning the house it's labor like
00:14:24.440neither of these things is necessarily better than the other one yeah that's actually my biggest
00:14:31.060other than the like extremist ideology that's one of my biggest problems with this kind of
00:14:36.520trad wife content is that it really i think a lot of times hinges on this aspect of comparison
00:14:43.020and that's part of it that i don't like i think there's like a smugness to it that's like0.99
00:14:47.460I figured something out that other women are too stupid or too shallow to see. And I just feel like0.99
00:14:55.380if people, like, I think people should do whatever makes them happy, whatever they can afford to do.
00:15:01.620You know, I also think there's a kind of, in some of the content, there's a kind of
00:15:06.020persecution complex, like, oh, I don't want to be on Tinder, or in the office or away from my child
00:15:12.780or having my children in public school
00:16:23.260You know, a lot of these traditional wives claim that this trad wife lifestyle is about paying homage to a slower, more intentional lifestyle.1.00
00:16:32.060There's nothing slow about being at home with two toddlers.
00:23:30.200it's okay I'm like we you know I mean like again like I'm not going to do it for like a
00:23:37.600three-hour road trip with my kid but like we're just so afraid of everything anymore that I and0.72
00:23:45.040I think it's it's created this is a whole other episode it's creating fucked up kids it's creating0.99
00:23:48.560kids who don't know how to live in the goddamn world as the world is burning down around us but0.99
00:23:51.640that's another podcast that no one will let me do. I had that same experience on a family trip0.99
00:23:56.920recently where my sister-in-law, we were piled into a car and she was like, I'll just hold her
00:24:02.280on my lap. Carsey, we're going two blocks. It's fine. Two blocks. Yeah. Yeah. I don't know. Again,
00:24:08.860I think so many corners of the internet are dark and terrible for women. And the ones that are1.00
00:24:14.640dark and the most dark and terrible are the ones that look the prettiest that's such a I mean I
00:24:22.920think you're right because you know I'm not a parent but I can imagine if you're a new mom
00:24:27.720it's scary and then you go to these social media places or spaces that are ostensibly supposed to
00:24:34.220be about support and helping you and they just make you feel that much more inadequate and alone
00:24:39.840and terrified terrible I would never want to be a new mom again and be and be scrolling the internet
00:24:45.560and looking at Instagram I'm just happy that I'm an old mom at this point who is just going to let
00:24:52.220a third child fall out of my body and probably sleep in a cardboard box next to it but I just
00:24:59.180yeah I don't have time for it but like thinking if like I was so terrified about new motherhood0.80
00:25:04.640which all new moms are and then they see these kinds of pictures and they're like I'm failing
00:25:08.400well women we think we're failing every day I wake up and feel like a failure even though like
00:25:13.620rationally I know that I shouldn't I write good books I make good podcasts but like I still feel
00:25:18.920like I'm failing every day we don't need another person to tell us that we're failing especially
00:25:23.700not doing so under the guise of I'm telling you this to help you this is this is just for your
00:25:29.040own good that you need to know this information about how much you're failing as a mom exactly
00:25:33.760Exactly. Yeah. So I don't, again, like women working in the home, raising children, doing domestic labor. Good thing. Women that say that we, women have failed by being in the workforce, workforce. Fuck you. Fuck you real hard.